{"id":913,"date":"2021-01-21T15:29:28","date_gmt":"2021-01-21T14:29:28","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=913"},"modified":"2022-04-25T18:00:53","modified_gmt":"2022-04-25T16:00:53","slug":"film-socialni-dilema-je-to-tak-hrozne","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/film-socialni-dilema-je-to-tak-hrozne\/","title":{"rendered":"The Social Dilemma \/ Soci\u00e1ln\u00ed dilema 2020: je to skute\u010dn\u011b tak hrozn\u00e9?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u010c\u00edm d\u00e1l t\u00edm v\u00edce lid\u00ed se dozv\u00edd\u00e1 o dokumentu z d\u00edlny <a rel=\"noreferrer noopener\" href=\"https:\/\/www.netflix.com\/cz\/\" target=\"_blank\">Netflixu<\/a> zvan\u00e9m <a rel=\"noreferrer noopener\" href=\"https:\/\/www.csfd.cz\/film\/812238-socialni-dilema\/prehled\/\" target=\"_blank\">The Social Dilemma<\/a> (\u010desky Soci\u00e1ln\u00ed Dilema), rok 2020, t\u00edm v\u00edce dotaz\u016f dost\u00e1v\u00e1m, co si o n\u011bm mysl\u00edm&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro ty, kte\u0159\u00ed dokument nevid\u011bli, ur\u010dit\u011b doporu\u010duji zkouknout. Nicm\u00e9n\u011b, pro kontext \u010dl\u00e1nku mus\u00edm vyspoilovat hlavn\u00ed my\u0161lenku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00e1 se o dokument\u00e1rn\u00ed sn\u00edmek, kter\u00fd hovo\u0159\u00ed a poukazuje na problematiku technologick\u00fdch gigant\u016f, jako jsou Facebook, Google, Twitter, LinkedIn, Snapchat, Instagram, TikTok a dal\u0161\u00ed, kte\u0159\u00ed n\u00e1s lap\u00ed do sv\u00fdch s\u00edt\u00ed a ovliv\u0148uj\u00ed na\u0161e chov\u00e1n\u00ed a vlastn\u011b celkov\u00fd \u017eivot. Jejich algoritmy jsou tak chytr\u00e9 a p\u0159edv\u00eddaj\u00ed, co ud\u011bl\u00e1me, d\u0159\u00edve ne\u017e to ud\u011bl\u00e1me. Z\u00e1rove\u0148 n\u00e1m prim\u00e1rn\u011b ukazuj\u00ed, co chceme vid\u011bt, abychom na t\u011bchto platform\u00e1ch tr\u00e1vili co nejv\u00edce \u010dasu. Pro\u010d? Pen\u00edze. D\u00edky tomu, \u017ee se budeme zdr\u017eovat na jejich s\u00edt\u00edch, tak n\u00e1s budou moct monetizovat skrze sv\u00e9 reklamn\u00ed n\u00e1stroje, na kter\u00fdch vyd\u011bl\u00e1vaj\u00ed obrovsk\u00e9 jm\u011bn\u00ed. Tato problematika je v dokumentu rozebr\u00e1na v\u00edce do detailu, aby ka\u017ed\u00fd pochopil, jak algoritmy stoj\u00edc\u00ed za rozhodov\u00e1n\u00edm soci\u00e1ln\u00edch s\u00edt\u00ed funguj\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je nutno dodat, \u017ee dokumenty z d\u00edlny Netflixu nemaj\u00ed v\u017edy za c\u00edl uk\u00e1zat, jak to skute\u010dn\u011b je, ale sp\u00ed\u0161e vytv\u00e1\u0159et dokumenty na kontroverzn\u00ed t\u00e9mata a p\u0159im\u011bt tak u\u017eivatele platit m\u011bs\u00ed\u010dn\u00ed poplatek, ze kter\u00e9ho je Netflix \u017eiv\u00fd. T\u00edm v\u016fbec nechci shazovat kvalitu dokumentu a obecn\u011b Netflixu, jen je dobr\u00e9 m\u00edt na pam\u011bti tuto skute\u010dnost. Diskuze, kter\u00e9 se vyrojily po odvys\u00edl\u00e1n\u00ed premi\u00e9ry filmy Soci\u00e1ln\u00ed Dilema op\u011bt potvrdili, \u017ee to Netflix um\u00ed otev\u0159\u00edt debatu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/01\/Cernovsky_Socia\u0301lni\u0301_Dilema_Netflix-1160x775-1.jpeg\" alt=\"Netflix pat\u0159\u00ed mezi nejv\u011bt\u0161\u00ed online streamovac\u00ed platformy s nejv\u011bt\u0161\u00edm mno\u017estv\u00edm obsahu. Z\u00e1rove\u0148 jeho produkce, mezi kter\u00e9 spad\u00e1 film Soci\u00e1ln\u00ed Dilema, pat\u0159\u00ed takt\u00e9\u017e mezi nejv\u011bt\u0161\u00ed.\" class=\"wp-image-1419\"\/><figcaption>Netflix m\u00e1 oproti konkurenci jednozna\u010dn\u011b nejv\u011bt\u0161\u00ed v\u00fdb\u011br seri\u00e1l\u016f a film\u016f, film Soci\u00e1ln\u00ed Dilema pat\u0159\u00ed k jednomu z nejl\u00e9pe hodnocen\u00fdch kousk\u016f<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u016fj osobn\u00ed n\u00e1zor na Soci\u00e1ln\u00ed Dilema<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rozhodn\u011b jsem r\u00e1d, \u017ee se toto t\u00e9ma vyt\u00e1hlo na povrch, a \u017ee se o n\u011bm za\u010d\u00edn\u00e1 mluvit. Dalo by se ur\u010dit\u011b naj\u00edt spousty argument\u016f, kter\u00e9 by podpo\u0159ily tu \u010di onu stranu (soci\u00e1ln\u00ed s\u00edt\u011b jsou \u0161patn\u00e9 a \u0159\u00edd\u00ed na\u0161e \u017eivoty vs soci\u00e1ln\u00ed s\u00edt\u011b jsou furt jenom soci\u00e1ln\u00ed s\u00edt\u011b, nemus\u00edme je pou\u017e\u00edvat a m\u016f\u017eeme \u017e\u00edt bez nich, naopak n\u00e1m mohou b\u00fdt ku prosp\u011bchu).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vn\u00edm\u00e1m to jako probl\u00e9m, kter\u00fd bude muset b\u00fdt regulovan\u00fd. Neboj\u00edm se, \u017ee by k tomu v EU nedo\u0161lo. \ud83d\ude42 S\u00e1m ale nev\u00edm, jak\u00e1 cesta je ta spr\u00e1vn\u00e1. Jedno je jasn\u00e9, pokud toto nebude n\u011bjak regulov\u00e1no nebo alespo\u0148 na tento probl\u00e9m upozor\u0148ov\u00e1no, pak technologi\u010dt\u00ed giganti budou zach\u00e1zet d\u00e1le a d\u00e1le, aby vyt\u011b\u017eovaly na\u0161i pozornost ke tvo\u0159en\u00ed sv\u00e9ho bohatstv\u00ed. Co\u017e nutn\u011b nen\u00ed \u0161patn\u011b, p\u0159eci jenom je to kapitalismus a nikdo n\u00e1s nenut\u00ed soci\u00e1ln\u00ed s\u00edt\u011b pou\u017e\u00edvat. A kdy\u017e u\u017e je m\u00e1me, m\u016f\u017eeme je kdykoliv vypnout, nebo naopak vyu\u017e\u00edt pro smysluplnou v\u011bc, jako t\u0159eba:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>vzd\u011bl\u00e1vat se<\/li><li>usnadn\u011bn\u00ed komunikace<\/li><li>zisk nov\u00fdch z\u00e1kazn\u00edk\u016f<\/li><li>udr\u017een\u00ed vztahu se st\u00e1l\u00fdmi z\u00e1kazn\u00edky<\/li><li>informovat se<\/li><li>b\u00fdt aktu\u00e1ln\u00ed<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/01\/Cernovsky_Socia\u0301lni\u0301_Dilema-1160x773-1.jpeg\" alt=\"Film Soci\u00e1ln\u00ed Dilema hezky upozor\u0148uje na problematika soci\u00e1ln\u00edch m\u00e9di\u00ed, nicm\u00e9n\u011b d\u011bl\u00e1 to klasick\u00e9m Netflix stylu, tedy neukazuje na to pozitivn\u00ed.\" class=\"wp-image-1420\"\/><figcaption>\u017dijeme v dob\u011b, kdy spousta z n\u00e1s tr\u00e1v\u00ed na chytr\u00fdch telefonech a soci\u00e1ln\u00edch m\u00e9di\u00edch v\u00edce \u010dasu, ne\u017e by bylo zdr\u00e1vo, a na to film Soci\u00e1ln\u00ed Dilema hezky poukazuje<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<span data-sumome-listbuilder-embed-id=\"40023eb4b54731bd8693ece620ca56a440c41193e1a2f532058c54b578ee5759\"><\/span>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00e1 osobn\u011b jsem st\u00e1le zast\u00e1nce svobody, demokracie a kapitalismu. T\u00edm chci \u0159\u00edct, \u017ee by m\u011bl ka\u017ed\u00fd vz\u00edt odpov\u011bdnost do sv\u00fdch rukou a nehledat vinu v algoritmech. Mysl\u00edm, \u017ee bychom si v\u0161ichni m\u011bli uv\u011bdomit, \u017ee se takto bude v budoucnu optimalizovat v\u0161echno &#8211; elektro auta, chytr\u00e1 dom\u00e1cnost, chytr\u00e9 televize, smartphony, a spousty dal\u0161\u00edch za\u0159\u00edzen\u00ed. Ka\u017ed\u00fd z n\u00e1s by m\u011bl v\u011bd\u011bt, kdy je t\u0159eba vypnout a \u201e\u017e\u00edt \u017eivot\u201c. Rodi\u010de by tak m\u011bli vychov\u00e1vat mladistv\u00e9 a je to jejich zodpov\u011bdnost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00e1 se o t\u011b\u017ekou problematika na kterou, dle m\u00e9ho, nen\u00ed jednozna\u010dn\u00e1 a spr\u00e1vn\u00e1 odpov\u011b\u010f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00e1\u0161 n\u00e1zor na Soci\u00e1ln\u00ed Dilema?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jak dokument vn\u00edm\u00e1te vy a jak\u00fd je v\u00e1\u0161 n\u00e1zor na problematiku algoritm\u016f soci\u00e1ln\u00edch s\u00edt\u00edch?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denn\u011b sd\u00edl\u00edm hodnotn\u00e9 tipy na sv\u016fj&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/cernovsky\" target=\"_blank\">LinkedIn<\/a>&nbsp;profil. Na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovskycz\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Instagramu<\/a>&nbsp;najdete st\u0159\u00edpky z m\u00e9ho osobn\u00edho \u017eivota, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bjte se inspirativn\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na str\u00e1nce&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/muj-pribeh\/\">M\u016fj p\u0159\u00edb\u011bh<\/a>, m\u00e9 hodnoty naleznete na str\u00e1nce&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/me-hodnoty\/\">M\u00e9 hodnoty<\/a>&nbsp;a m\u00e9 slu\u017eby najdete&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/#sluzby\">zde<\/a>. Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zdroje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.reflex.cz\/clanek\/filmy-a-serialy\/103280\/socialni-dilema-dokument-netflixu-odhaluje-problem-socialnich-siti-sam-ale-pritom-pada-do-vlastni-pasti.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.reflex.cz\/clanek\/filmy-a-serialy\/103280\/socialni-dilema-dokument-netflixu-odhaluje-problem-socialnich-siti-sam-ale-pritom-pada-do-vlastni-pasti.html<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.csfd.cz\/film\/812238-socialni-dilema\/prehled\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.csfd.cz\/film\/812238-socialni-dilema\/prehled\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.netflix.com\/cz\/title\/81254224\" target=\"_blank\" rel=\"noopener\">https:\/\/www.netflix.com\/cz\/title\/81254224<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010c\u00edm d\u00e1l t\u00edm v\u00edce lid\u00ed se dozv\u00edd\u00e1 o dokumentu z d\u00edlny Netflixu zvan\u00e9m The Social Dilemma (\u010desky Soci\u00e1ln\u00ed Dilema), rok 2020, t\u00edm v\u00edce dotaz\u016f dost\u00e1v\u00e1m, co si o n\u011bm mysl\u00edm&#8230; Pro ty, kte\u0159\u00ed dokument nevid\u011bli, ur\u010dit\u011b doporu\u010duji zkouknout. Nicm\u00e9n\u011b, pro kontext \u010dl\u00e1nku mus\u00edm vyspoilovat hlavn\u00ed my\u0161lenku. Jedn\u00e1 se o dokument\u00e1rn\u00ed sn\u00edmek, kter\u00fd hovo\u0159\u00ed a poukazuje [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5686,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"soci\u00e1ln\u00ed dilema","footnotes":""},"categories":[9],"tags":[27,5,11],"class_list":["post-913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-film","tag-k-zamysleni","tag-socialni-site"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=913"}],"version-history":[{"count":2,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/913\/revisions"}],"predecessor-version":[{"id":5687,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/913\/revisions\/5687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/5686"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}