{"id":910,"date":"2021-01-10T15:48:00","date_gmt":"2021-01-10T14:48:00","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=910"},"modified":"2023-03-07T12:30:56","modified_gmt":"2023-03-07T11:30:56","slug":"reklama-v-google-ads-reklama-na-facebooku","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/reklama-v-google-ads-reklama-na-facebooku\/","title":{"rendered":"Reklama v Google Ads a Skliku, nebo reklama na Facebooku a Instagramu &#8211; rozd\u00edly, v\u00fdhody a nev\u00fdhody v roce 2023"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Klienti se mne \u010dasto ptaj\u00ed, kdy by se m\u011bli vrhnout do PPC reklamy v Google Ads a v Skliku a kdy naopak vyu\u017e\u00edt s\u00edlu PPC reklam na Facebooku nebo Instagramu. Nebo h\u016f\u0159. Klient p\u0159ijde s t\u00edm, \u017ee nutn\u011b chce rozjet kampan\u011b na soci\u00e1ln\u00edch s\u00edt\u00edch, proto\u017ee kamar\u00e1d \u0159\u00edkal, \u017ee to te\u010f fr\u010d\u00ed. Jen\u017ee kamar\u00e1d m\u00e1 kav\u00e1rnu nebo e-shop s designov\u00fdmi dopl\u0148ky pro dom\u00e1cnost. A vy m\u00e1te produkt nebo slu\u017ebu, kter\u00e1 se bude l\u00e9pe prod\u00e1vat skrze PPC v Google Ads a Skliku. Co s t\u00edm a jak to poznat?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">Reklama v Google Ads a Sklik<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ads.google.com\/intl\/cs_cz\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads<\/a> a <a href=\"https:\/\/www.sklik.cz\" target=\"_blank\" rel=\"noreferrer noopener\">Sklik<\/a> pat\u0159\u00ed k nej\u010dast\u011bj\u0161\u00edm platform\u00e1m, kam se inzerenti uchyluj\u00ed v p\u0159\u00edpad\u011b, \u017ee cht\u011bj\u00ed z\u00edsk\u00e1vat kvalitn\u00ed n\u00e1v\u0161t\u011bvnost a prodeje na sv\u00e9m e-shopu. Ob\u011b tyto platformy nab\u00edzej\u00ed jak <a href=\"https:\/\/support.google.com\/google-ads\/answer\/1722047?hl=cs\" target=\"_blank\" rel=\"noreferrer noopener\">reklamu ve vyhled\u00e1v\u00e1n\u00ed<\/a>, tak i <a href=\"https:\/\/support.google.com\/google-ads\/answer\/2404190?hl=cs\" target=\"_blank\" rel=\"noreferrer noopener\">reklamu v obsahov\u00e9 s\u00edti<\/a>, p\u0159\u00edpadn\u011b <a href=\"https:\/\/napoveda.sklik.cz\/reklamy\/kombinovana-reklama\/nativni-reklama\/\" target=\"_blank\" rel=\"noreferrer noopener\">nativn\u00ed reklamu (Sklik)<\/a>. Existuj\u00ed i dal\u0161\u00ed form\u00e1ty, ale k t\u011bm n\u011bkdy jindy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Reklama ve vyhled\u00e1v\u00e1n\u00ed &#8211; Google Ads a Sklik<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pro v\u011bt\u0161inu e-shop\u016f a men\u0161\u00edch podnik\u016f bude st\u011b\u017eejn\u00ed investice do reklamy ve vyhled\u00e1v\u00e1n\u00ed. Reklama v Google Ads je jistota, Google m\u00e1 toti\u017e v \u010cR v\u011bt\u0161inu vyhled\u00e1v\u00e1n\u00ed a tak Sklik bude sp\u00ed\u0161e jako dopln\u011bk. Reklamu ve vyhled\u00e1v\u00e1n\u00ed si p\u0159edstavte jako odpov\u011b\u010f na z\u00e1kazn\u00edkovu popt\u00e1vku. Z\u00e1kazn\u00edk chce \/ hled\u00e1 &#8220;p\u00e1nsk\u00e9 \u010derven\u00e9 boty Nike&#8221;. Pokud toto slovn\u00ed spojen\u00ed zad\u00e1 do vyhled\u00e1v\u00e1n\u00ed, z\u00edsk\u00e1 v\u00fdsledky, kter\u00e9 s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed reaguj\u00ed na jeho popt\u00e1vku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/01\/Google_Ads_vyhledavani_PPC_reklama_Cernovsky.png\" alt=\"Reklama v Google Ads se \u0159ad\u00ed mezi nejefektivn\u011bj\u0161\u00ed kan\u00e1ly online reklamy. Dost \u010dasto se ji \u0159\u00edk\u00e1 zav\u00edrac\u00ed kan\u00e1l, kter\u00fd dotahuje konverze. Naopak reklama na Facebooku se \u010dasto vyu\u017e\u00edv\u00e1 sp\u00ed\u0161e v akvizici a na vrchu nebo uprost\u0159ed marketingov\u00e9ho trycht\u00fd\u0159e.\" class=\"wp-image-1424\"\/><figcaption class=\"wp-element-caption\">Reklama v Google Ads m\u00e1 mnoho podob, ale takto ji budete v\u00eddat nej\u010dast\u011bji<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/01\/Sklik_Seznam_vyhledavani_PPC_reklama_Cernovsky-1160x636-1.jpg\" alt=\"\" class=\"wp-image-1425\"\/><figcaption class=\"wp-element-caption\">Reklama v Skliku vypad\u00e1 obdobn\u011b, je vid\u011bt, kde se Sklik inspiroval<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reklama na Seznamu je sice ozna\u010den\u00e1 jinak, ale takt\u00e9\u017e ji vid\u00edte ihned naho\u0159e a v\u00fdsledky ze zbo\u017e\u00ed napravo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jakou m\u00e1 reklama ve vyhled\u00e1v\u00e1n\u00ed v\u00fdhodu? Reaguje na konkr\u00e9tn\u00ed popt\u00e1vku. Pokud m\u00e1te dob\u0159e zac\u00edlen\u00e1 kl\u00ed\u010dov\u00e1 slova, p\u0159\u00edpadn\u011b vyu\u017e\u00edv\u00e1te <a href=\"https:\/\/support.google.com\/google-ads\/answer\/2454022?hl=cs\" target=\"_blank\" rel=\"noreferrer noopener\">Google Shopping Ads<\/a> a m\u00e1te spr\u00e1vn\u011b nastaven\u00fd bidding, optimalizaci a tak\u00e9 dostatek dat, pak je dost pravd\u011bpodobn\u00e9, \u017ee tyto reklamy budou pro v\u00e1\u0161 e-shop fungovat dob\u0159e &#8211; budou generovat objedn\u00e1vky na e-shopu za cenov\u011b efektivn\u00ed n\u00e1klady.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Probl\u00e9m nast\u00e1v\u00e1, pokud zvol\u00edte \u0161patn\u00e1 <a href=\"https:\/\/wikisofia.cz\/wiki\/Kl%C3%AD\u010dov\u00e1_slova\" target=\"_blank\" rel=\"noreferrer noopener\">kl\u00ed\u010dov\u00e1 slova<\/a>, kl\u00ed\u010dov\u00e1 slova, kter\u00e1 nevykazuj\u00ed \u00famysl n\u00e1kupu. V tu chv\u00edli va\u0161e kampan\u011b generuj\u00ed n\u00e1v\u0161t\u011bvnost, ale ne nutn\u011b konverze. Ide\u00e1ln\u00ed variantou je alokovat dostatek financ\u00ed (a ten se bude li\u0161it podle mno\u017estv\u00ed kl\u00ed\u010dov\u00fdch slov a jejich m\u011bs\u00ed\u010dn\u00ed vyhled\u00e1vanosti), abyste zjistili, na kter\u00e1 kl\u00ed\u010dov\u00e1 slova se v\u00e1m vyplat\u00ed bidovat, jak\u00e1 za\u0159\u00edzen\u00ed jsou pro v\u00e1s st\u011b\u017eejn\u00ed, tak jako jestli sp\u00ed\u0161e nakupuj\u00ed \u017eeny nebo mu\u017ei. M\u016f\u017ee se v\u00e1m toti\u017e st\u00e1t, \u017ee nejv\u00edce proklik\u016f bude od \u017een, ale n\u00e1kupy budou d\u011blat jenom mu\u017ei. Pak bych doporu\u010dil otestovat c\u00edlen\u00ed jen na mu\u017ee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud je dostate\u010dn\u00e1 popt\u00e1vka po produktu, kter\u00fd prod\u00e1v\u00e1te, pak mohu v\u0159ele doporu\u010dit ud\u011blat si <a href=\"https:\/\/www.lukaspitra.cz\/co-chtit-od-analyzy-klicovych-slov\/\" target=\"_blank\" rel=\"noreferrer noopener\">anal\u00fdzu kl\u00ed\u010dov\u00fdch slov<\/a>, zdali se v\u00e1m cenov\u011b a mar\u017eov\u011b vyplat\u00ed investovat do reklamy ve vyhled\u00e1v\u00e1n\u00ed. Google Shopping Ads jsou jin\u00e1 p\u00edsni\u010dka, tam je t\u0159eba v\u017edy otestovat, jeliko\u017e Google si s\u00e1m \u0159\u00edk\u00e1, kdy reklamu zobraz\u00ed a kdy ne. GSA pot\u0159ebuj\u00ed v\u011bt\u0161\u00ed budget na otestov\u00e1n\u00ed, zdali mohou b\u00fdt reklamy cenov\u011b efektivn\u00ed nebo nikoli.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Naopak pokud prod\u00e1v\u00e1te produkt, kter\u00fd nikdo nezn\u00e1 a t\u00edm ho nem\u016f\u017ee vyhled\u00e1vat, pak se v\u00e1m m\u016f\u017ee st\u00e1t, \u017ee se reklamy ani nerozjedou. Je nedostatek vyhled\u00e1v\u00e1n\u00ed na v\u00e1mi zvolen\u00e1 kl\u00ed\u010dov\u00e1 slova. Zde m\u00e1te \u0161anci vyzkou\u0161et Shopping Ads nebo displejovou reklamu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Displejov\u00e1 reklama v Google Ads a Sklik<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Displejov\u00e1 reklama se nepou\u017e\u00edv\u00e1 na generov\u00e1n\u00ed konverz\u00ed, by\u0165 i tam m\u016f\u017ee fungovat relativn\u011b dob\u0159e. Displejovku vyu\u017e\u00edv\u00e1me sp\u00ed\u0161e na brandov\u00fd efekt, nebo na generov\u00e1n\u00ed kvalitn\u00ed n\u00e1v\u0161t\u011bvnosti na v\u00e1\u0161 e-shop nebo web, kterou skrze remarketing m\u016f\u017eete vyu\u017e\u00edt pro dota\u017een\u00ed konverz\u00ed. \u010casto se st\u00e1v\u00e1, \u017ee si u\u017eivatel\u00e9 zjist\u00ed v\u00edce o produktu skrze vyhled\u00e1v\u00e1n\u00ed. Tam je ulov\u00edte reklamou ve vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bacha, v r\u00e1mci displejov\u00e9 reklamy m\u016f\u017eete dost rychle p\u0159ij\u00edt o va\u0161e finance, pokud reklamu nespr\u00e1vn\u011b nastav\u00edte. Ony toti\u017e nereflektuj\u00ed popt\u00e1vku a omezen\u00e9 vyhled\u00e1v\u00e1n\u00ed, jako tomu je v r\u00e1mci reklamy ve vyhled\u00e1v\u00e1n\u00ed, ale tyto reklamy maj\u00ed daleko \u0161ir\u0161\u00ed z\u00e1b\u011br, co se c\u00edlen\u00ed t\u00fd\u010de. Hlavn\u011b co se t\u00fd\u010de reklamy v Google Ads, ta m\u00e1 obrovsk\u00fd z\u00e1b\u011br v r\u00e1mci displejov\u00e9 reklamy. Tam m\u016f\u017eete p\u0159ij\u00edt o stovky tis\u00edc b\u011bhem p\u00e1r minut. Prakticky zad\u00e1te z\u00e1jmy a socio demografii a reklamy b\u011b\u017e\u00ed. Reklama na Facebooku a Instagramu se nejv\u00edce podob\u00e1 displejov\u00e9 reklam\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/01\/Displejova_reklama_Idnes_Cernovsky_1.png\" alt=\"Displejov\u00e1 reklama se m\u016f\u017ee zobrazovat na spoust\u011b webech a port\u00e1lech. A\u0165 u\u017e se jedn\u00e1 o reklamu v Google Ads nebo Sklik.\" class=\"wp-image-1426\"\/><figcaption class=\"wp-element-caption\">Displejov\u00e1 reklama na spodku webu idnes.cz<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/01\/Displejova_reklama_Idnes_Cernovsky_2.png\" alt=\"Displejov\u00e1 reklama m\u016f\u017eeme m\u00edt r\u016fzn\u00e9 form\u00e1ty, vysok\u00fd banner, \u0161irok\u00fd banner, apod. Reklama se p\u0159izp\u016fsobuje podle velikosti p\u0159ipraven\u00e9ho m\u00edsta pro banner. Google Ads i Sklik maj\u00ed p\u0159edem specifikovan\u00e9 tyto velikosti.\" class=\"wp-image-1427\"\/><figcaption class=\"wp-element-caption\">Displejov\u00e1 reklama na boku str\u00e1nky na idnes.cz<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Reklama na Facebooku a Instagramu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.facebook.com\/business\" target=\"_blank\" rel=\"noreferrer noopener\">Reklamu na Facebooku a Instagramu<\/a> m\u016f\u017eeme d\u011blit na <a href=\"https:\/\/www.facebook.com\/business\/goals\/build-awareness\" target=\"_blank\" rel=\"noreferrer noopener\">brandovou (pov\u011bdomostn\u00ed)<\/a> a <a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-create-ad-website-conversions\" target=\"_blank\" rel=\"noreferrer noopener\">performance (v\u00fdkonnostn\u00ed)<\/a>. Brandov\u00e1 sp\u00ed\u0161e buduje z\u00e1sah, pov\u011bdom\u00ed a zna\u010dku d\u00edky jej\u00edmu levn\u00e9mu z\u00e1sahu (n\u00edzk\u00e9 CPM). Performance naopak generuje kvalitn\u00ed n\u00e1v\u0161t\u011bvnost webu a konverze (vy\u0161\u0161\u00ed CPM, ale je schopna d\u00edky optimalizaci a algoritmu z\u00edsk\u00e1vat objedn\u00e1vky, p\u0159\u00edpadn\u011b leady). Pro \u00fa\u010dely konverz\u00ed v kr\u00e1tk\u00e9m \u010dasov\u00e9m horizontu d\u00e1v\u00e1 tedy smysl pouze performance reklama.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center is-image-fill has-black-color has-text-color has-background has-medium-font-size\" style=\"background-color:#dbfbdb\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<p class=\"has-large-font-size wp-block-paragraph\"><em><strong>PRO TIP<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete, aby v\u00e1m <strong>profesion\u00e1lov\u00e9 pom\u00e1hali<\/strong> s tvorbou video obsahu na soci\u00e1ln\u00ed s\u00edt\u011b?<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"line-height:1.2\">TikTok videa, Instagram a Facebook Reels, YouTube Shorts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00edskejte <strong>10 tis\u00edc<\/strong> nebo <strong>100 tis\u00edc zhl\u00e9dnut\u00ed<\/strong> u va\u0161ich vide\u00ed a prod\u00e1vejte jednodu\u0161e!<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"line-height:1.2\">A cena?&nbsp;Nebojte, majlant to nen\u00ed. V\u00edce se o t\u00e9to <a href=\"https:\/\/www.cernovsky.cz\/strihani-videi-podnikatel\/\">slu\u017eb\u011b st\u0159\u00edh\u00e1n\u00ed kr\u00e1tk\u00fdch vide\u00ed na TikTok a dal\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u011b dozv\u00edte zde<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak takov\u00e1 videa vypadaj\u00ed? Mrkn\u011bte nap\u0159. ke <a href=\"https:\/\/www.tiktok.com\/@cernovskycz\" data-type=\"URL\" data-id=\"https:\/\/www.tiktok.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">mn\u011b na TikTok<\/a>.<\/p>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png);background-position:50% 51%\"><a href=\"https:\/\/www.cernovsky.cz\/strihani-videi-podnikatel\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"612\" height=\"408\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png\" alt=\"\" class=\"wp-image-8499 size-full\" srcset=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png 612w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg-300x200.png 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Performance reklama na Facebooku je n\u011bco jako displejov\u00e1 reklama v Google Ads. C\u00edl\u00edte podle z\u00e1jm\u016f, socio-demografick\u00fdch ukazatel\u016f, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/business\/help\/164749007013531?id=401668390442328\" target=\"_blank\">lookalike publik<\/a>, chov\u00e1n\u00ed nebo vyu\u017e\u00edv\u00e1te data z webu a <a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel\" target=\"_blank\">Facebook Pixelu<\/a>. Tento typ reklamy je v\u017edy t\u0159eba vyzkou\u0161et. St\u00e1v\u00e1 se, \u017ee jsou klienti, kte\u0159\u00ed funguj\u00ed prim\u00e1rn\u011b na Facebooku a Instagramu a nepot\u0159ebuj\u00ed \u017e\u00e1dnou reklamu ve vyhled\u00e1v\u00e1n\u00ed nebo v displejov\u00e9 s\u00edti Google. Pak zde jsou klienti, kde tato reklama ned\u00e1v\u00e1 finan\u010dn\u011b smysl, a tak tvo\u0159\u00edme sp\u00ed\u0161e brandovou komunikaci, ne\u017e generov\u00e1n\u00ed konverz\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Osobn\u011b doporu\u010duji kombinaci v\u0161ech zm\u00edn\u011bn\u00fdch, pro dosa\u017een\u00ed ide\u00e1ln\u00ed ceny za konverzi. Neexistuje univerz\u00e1ln\u00ed n\u00e1vod, kter\u00fd by \u0161el aplikovat, ani\u017e byste reklamy otestovali a zjistili, kter\u00e1 m\u00e9dia pro va\u0161e produkty a slu\u017eby d\u00e1vaj\u00ed smysl.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/01\/Facebook_reklama_konverzni_Cernovsky.png\" alt=\"Reklama na Facebooku se \u0159ad\u00ed mezi reklamy, kter\u00e9 um\u00ed generovat konverze, ale tak\u00e9 budovat pov\u011bdom\u00ed a brand.\" class=\"wp-image-1428\"\/><figcaption class=\"wp-element-caption\">Konverzn\u00ed reklama na Facebooku s proklikem do e-shopu<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/01\/Facebook_reklama_konverzni_2_Cernovsky.jpg\" alt=\"Reklama na Facebooku a Instagramu um\u00ed skv\u011ble c\u00edlit a tak\u00e9 hl\u00eddat si bid a cost cap, tak abyste generovali konverze za v\u00e1mi snesitelnou cenu.\" class=\"wp-image-1429\"\/><figcaption class=\"wp-element-caption\">Dal\u0161\u00ed konverzn\u00ed reklama na Facebooku, tentokr\u00e1t od Alzy<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V tomto oboru je slo\u017eit\u00e9 vyvozovat absolutn\u00ed z\u00e1v\u011bry. V\u0161e je o datech a konkr\u00e9tn\u00ed zku\u0161enosti, proto pros\u00edm neberte tento \u010dl\u00e1nek jako dogma. V drtiv\u00e9 v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f toti\u017e nen\u00ed spr\u00e1vn\u00e9 v\u011bnovat se pouze jednomu reklamn\u00edmu kan\u00e1lu. Jednotliv\u00e9 platformy by na sebe m\u011bly navazovat a tvo\u0159it marketingov\u00fd funnel, kde ka\u017ed\u00fd kan\u00e1l pln\u00ed svou funkci. Z m\u00e9 zku\u0161enosti plyne, \u017ee reklama v Google Ads a reklama na Facebooku se ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f skv\u011ble dopl\u0148uj\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u017e se p\u0159\u00ed\u0161t\u011b budete rozhodovat, jak nalo\u017eit s PPC reklamou, porovnejte v\u00edce syst\u00e9m\u016f a vyzkou\u0161ejte, kter\u00fd pro v\u00e1s bude st\u011b\u017eejn\u00ed. Nebo napi\u0161te mn\u011b, r\u00e1d v\u00e1m porad\u00edm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denn\u011b sd\u00edl\u00edm hodnotn\u00e9 tipy na sv\u016fj&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/cernovsky\" target=\"_blank\">LinkedIn<\/a>&nbsp;profil. Na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovskycz\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Instagramu<\/a>&nbsp;najdete st\u0159\u00edpky z m\u00e9ho osobn\u00edho \u017eivota, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bjte se fajn!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na str\u00e1nce&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/muj-pribeh\/\">M\u016fj p\u0159\u00edb\u011bh<\/a>, m\u00e9 hodnoty naleznete na str\u00e1nce&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/hodnoty\/\">M\u00e9 <\/a><a href=\"https:\/\/www.cernovsky.cz\/me-hodnoty\/\">hodnoty<\/a>&nbsp;a m\u00e9 slu\u017eby najdete&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/#sluzby\">zde<\/a>. Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zdroje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.facebook.com\/business\/help\/164749007013531?id=401668390442328\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/business\/help\/164749007013531?id=401668390442328<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.facebook.com\/business\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/business<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.lukaspitra.cz\/co-chtit-od-analyzy-klicovych-slov\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.lukaspitra.cz\/co-chtit-od-analyzy-klicovych-slov\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/support.google.com\/google-ads\/answer\/2454022?hl=cs\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/google-ads\/answer\/2454022?hl=cs<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ads.google.com\/intl\/cs_cz\/home\/\" target=\"_blank\" rel=\"noopener\">https:\/\/ads.google.com\/intl\/cs_cz\/home\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sklik.cz\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.sklik.cz\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Klienti se mne \u010dasto ptaj\u00ed, kdy by se m\u011bli vrhnout do PPC reklamy v Google Ads a v Skliku a kdy naopak vyu\u017e\u00edt s\u00edlu PPC reklam na Facebooku nebo Instagramu. Nebo h\u016f\u0159. Klient p\u0159ijde s t\u00edm, \u017ee nutn\u011b chce rozjet kampan\u011b na soci\u00e1ln\u00edch s\u00edt\u00edch, proto\u017ee kamar\u00e1d \u0159\u00edkal, \u017ee to te\u010f fr\u010d\u00ed. Jen\u017ee kamar\u00e1d m\u00e1 kav\u00e1rnu [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5689,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"reklama v Google Ads,reklama na Facebooku","footnotes":""},"categories":[9],"tags":[19,20,26,10,7,22,11],"class_list":["post-910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-facebook","tag-google-ads","tag-instagram","tag-ppc","tag-reklama","tag-sklik","tag-socialni-site"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=910"}],"version-history":[{"count":2,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/910\/revisions"}],"predecessor-version":[{"id":8537,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/910\/revisions\/8537"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/5689"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}