{"id":824,"date":"2020-11-20T07:33:00","date_gmt":"2020-11-20T06:33:00","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=824"},"modified":"2026-04-07T11:23:19","modified_gmt":"2026-04-07T09:23:19","slug":"kdyz-vytvarite-e-shop-jake-reseni-zvolit","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/weby-e-shopy\/kdyz-vytvarite-e-shop-jake-reseni-zvolit\/","title":{"rendered":"E-shop: 5 nejlep\u0161\u00edch \u0159e\u0161en\u00ed, kdy\u017e za\u010d\u00edn\u00e1te s eshopem"},"content":{"rendered":"\n

Na internetu existuje spousta n\u00e1vod\u016f, tip\u016f, trik\u016f, tutori\u00e1l\u016f a dal\u0161\u00edch XYZ podklad\u016f a materi\u00e1l\u016f, dle kter\u00fdch se m\u016f\u017eete rozhodnout, jak p\u0159istoup\u00edte ke tvorb\u011b e-shopu<\/strong>, kdy\u017e za\u010d\u00edn\u00e1te, p\u0159\u00edpadn\u011b pokud m\u00e1te kamennou prodejnu a chcete sko\u010dit do velk\u00e9 online hry zvan\u00e9 e-commerce<\/a>. Obrat v \u010desk\u00e9 e-commerce je v roce 2020<\/a> odhadov\u00e1n na 198 426 000 000 K\u010d (t\u00e9m\u011b\u0159 200 miliard korun \u010desk\u00fdch). I kdyby va\u0161e ambice nebyly nikterak vysok\u00e9 a m\u011bli jste si vz\u00edt 0,00001 % e-commerce trhu v \u010cesk\u00e9 republice, pak to je 1 984 260 K\u010d v ro\u010dn\u00edm obratu.<\/p>\n\n\n\n

Pokud tedy s e-shopem za\u010d\u00edn\u00e1te<\/strong>, nebo jste je\u0161t\u011b nedos\u00e1hli hranice<\/strong>, kdy je pot\u0159eba online obchod naprogramovat a m\u00edt vlastn\u00ed \u0159e\u0161en\u00ed kv\u016fli specifick\u00fdm pot\u0159eb\u00e1m, pak jste tady spr\u00e1vn\u011b. V p\u0159\u00edpad\u011b programov\u00e1n\u00ed e-shopu na m\u00edru mi napi\u0161te<\/a>, budu schopen v\u00e1s doporu\u010dit \/ p\u0159esm\u011brovat spr\u00e1vn\u00fdm sm\u011brem.<\/p>\n\n\n\n

M\u00e1 filozofie je takov\u00e1, pokud nejste firma s ro\u010dn\u00edmi obraty v milionech, sp\u00ed\u0161e ve vy\u0161\u0161\u00edch jednotk\u00e1ch a\u017e des\u00edtk\u00e1ch milion\u016f korun a v\u00fd\u0161e + m\u00e1te standardn\u00ed pot\u0159ebu v r\u00e1mci e-shopu, pak nen\u00ed t\u0159eba platit za drah\u00e1 \u0159e\u0161en\u00ed na m\u00edru. Nechci, aby to vyzn\u011blo jako n\u011bjak\u00e9 dogma, ur\u010dit\u011b se najdou firmy, kter\u00e9 maj\u00ed obrat ve stovk\u00e1ch tis\u00edc\u00edch korun ro\u010dn\u011b a v expanzi by jim pomohlo, pokud by m\u011bly vlastn\u00ed \u0159e\u0161en\u00ed na m\u00edru, ale z m\u00e9 zku\u0161enosti si v\u011bt\u0161ina e-shop\u016f vysta\u010d\u00ed s krabicov\u00fdm \u0159e\u0161en\u00edm<\/strong>.<\/p>\n\n\n\n

<\/div>\n\n\n\n

TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1, jak vyprodat sklady d\u00edky Facebook, Instagram a Google Ads reklam\u011b s PNO pod 15 % (jako se to povedlo u na\u0161eho klienta), p\u0159\u00edpadovou studii najdete tady<\/a>.<\/em><\/p>\n\n\n\n

<\/div>\n\n\n\n

Tato \u0159e\u0161en\u00ed maj\u00ed obrovskou v\u00fdhodu. Cena za t\u00fdm program\u00e1tor\u016f se d\u011bl\u00ed mezi v\u0161echny u\u017eivatele tohoto \u0159e\u0161en\u00ed a tud\u00ed\u017e si m\u016f\u017eete dovolit m\u00edt nejlep\u0161\u00ed program\u00e1torsk\u00e9 z\u00e1zem\u00ed za zlomek ceny programov\u00e1n\u00ed vlastn\u00edho \u0159e\u0161en\u00ed<\/strong>. A pokud byste p\u0159eci jenom pot\u0159ebovali \u00fapravy na m\u00edru, pak v\u011b\u0159te nebo ne, ale v\u011bt\u0161ina t\u011bchto krabicov\u00fdch \u0159e\u0161en\u00ed umo\u017e\u0148uje \u00fapravy na m\u00edru skrze spousty dopl\u0148k\u016f, HTML \u00faprav<\/a>, p\u0159\u00edpadn\u011b CSS \u00faprav vzhledu e-shopu<\/a>.<\/p>\n\n\n\n

<\/p>\n\n\n\n

V\u00fdb\u011br krabicov\u00e9ho \u0159e\u0161en\u00ed e-shopu<\/h2>\n\n\n\n

Kdy\u017e se m\u011b klienti zeptaj\u00ed, jak\u00e9 \u0159e\u0161en\u00ed jim mohu doporu\u010dit, m\u00e1 odpov\u011b\u010f zn\u00ed takto: Shoptet<\/a>, Shopify<\/a>, UpGates<\/a>, eshop-rychle<\/a>, oXyShop<\/a>, z\u00e1le\u017e\u00ed na va\u0161\u00ed preferenci a pot\u0159eb\u00e1ch. Cenov\u011b na tom jsou v\u0161echna \u0159e\u0161en\u00ed vesm\u011bs obdobn\u011b – bude v\u00e1s st\u00e1t stovky a\u017e jednotky tis\u00edc korun m\u011bs\u00ed\u010dn\u011b za pron\u00e1jem, XYZ dopl\u0148k\u016f v cen\u011b, hosting, pr\u00e1ci s objedn\u00e1vkami, napojen\u00ed analytiky, pr\u00e1ce s u\u017eivateli, vzhled e-shopu a spoustu dal\u0161\u00edho, co byste museli u sv\u00e9ho \u0159e\u0161en\u00ed na m\u00edru draze programovat.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Shoptet<\/a><\/h2>\n\n\n\n

Shoptet je nezn\u00e1m\u011bj\u0161\u00ed a nejvyu\u017e\u00edvan\u011bj\u0161\u00ed \u010desk\u00e9 \u0159e\u0161en\u00ed. Aktu\u00e1ln\u011b ho vyu\u017e\u00edv\u00e1 v\u00edce ne\u017e 46 000 online obchod\u016f (informace z 2026-03). M\u00e1 skv\u011bl\u00fd support – rychl\u00e1 reakce a v\u017edy se sna\u017e\u00ed pomoct. Je mo\u017en\u00e9 upravit p\u0159eddefinovan\u00e9 \u0161ablony pomoc\u00ed CSS a HTML k\u00f3d\u016f. E-shop jako takov\u00fd je mo\u017en\u00e9 upravit pomoc\u00ed dopl\u0148k\u016f za kter\u00e9 se plat\u00ed jednor\u00e1zov\u011b nebo m\u011bs\u00ed\u010dn\u011b. Shoptet samotn\u00fd nab\u00edz\u00ed 5 r\u016fzn\u00fdch bal\u00ed\u010dk\u016f<\/strong> a tedy cen, ve kter\u00fdch jsou r\u016fzn\u00e9 dopl\u0148ky v cen\u011b + m\u016f\u017eete m\u00edt na webu v\u00edce admin\u016f a v\u00edce produkt\u016f. Samoz\u0159ejm\u011b \u010d\u00edm dra\u017e\u0161\u00ed, t\u00edm jich tam je v\u00edce.<\/p>\n\n\n\n

Shoptet se sna\u017e\u00ed vybudovat komunitu e-shopa\u0159\u016f<\/strong>, kte\u0159\u00ed si vz\u00e1jemn\u011b rad\u00ed. M\u00e1 jednu z nejv\u011bt\u0161\u00edch skupin na Facebooku (v\u00edce ne\u017e 21 000 \u010dlen\u016f \u2013 informace z 2026-03), kde se denn\u011b zodpov\u00ed des\u00edtky a\u017e stovky dotaz\u016f. Skupinu najdete zde<\/a>. D\u00e1le nab\u00edz\u00ed komunitu sv\u00fdch Shoptet partner\u016f<\/strong>, kte\u0159\u00ed jsou schopni v\u00e1m s va\u0161im e-shopem + v\u0161\u00edm, co k n\u011bmu pat\u0159\u00ed, poradit. \u0158e\u0161\u00ed analytiku, \u00fapravy pomoc\u00ed k\u00f3du, marketingovou strategii nebo t\u0159eba PPC reklamu, pak nemus\u00edte b\u00e1dat po internetu, sta\u010d\u00ed mrknout do sekce Shoptet partne\u0159i<\/a> a podle ceny a referenc\u00ed si naj\u00edt sv\u00e9ho Shoptet partnera. M\u016fj profil najdete zde<\/a>.<\/p>\n\n\n\n

Jedin\u00e9, co Shoptet nepodporuje a \u010dasem by v\u00e1s mohlo bolet, je multijazy\u010dnost z jedn\u00e9 administrace<\/strong>. Pokud v\u0161ak nem\u00e1te n\u011bjak\u00e9 extra pot\u0159eby, aby v\u00e1\u0161 e-obchod vypadal designov\u011b v r\u00e1mci z\u00e1kladn\u00edch \u0161ablon v\u00fdjime\u010dn\u011b, ale jde v\u00e1m hlavn\u011b o funkcionalitu, p\u0159ehlednou administraci a optimalizaci obchodu na \u010desk\u00e9ho z\u00e1kazn\u00edka, pak nen\u00ed o \u010dem, jd\u011bte do Shoptetu. A nav\u00edc? Shoptet nab\u00edz\u00ed zku\u0161ebn\u00ed dobu na 30 dn\u00ed zdarma<\/strong>. Na va\u0161em m\u00edst\u011b bych si vyzkou\u0161el jak vypad\u00e1 administrace, pohr\u00e1l si s testovac\u00edmi objedn\u00e1vkami, pod\u00edval se na jin\u00e9 Shoptet e-shopy, jak vypadaj\u00ed a jak\u00e9 funkcionality maj\u00ed. Pot\u00e9 budete v\u011bd\u011bt zdali je Shoptet pro v\u00e1s nebo ne.<\/p>\n\n\n\n

Na Shoptetu fr\u010d\u00ed firmy jako: Denis Henry<\/a>, Girls Without Clothes<\/a>, Samurai shot<\/a>, na sva\u010dinu<\/a>, LOAP<\/a>, O bag<\/a>, a dal\u0161\u00ed.<\/p>\n\n\n\n

\"E-shop<\/a>
E-obchod Girls Without Clothes na Shoptetu<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/a>
E-commerce obchod LOAP na Shoptetu<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/a>
E-commerce obchod na sva\u010dinu na Shoptetu<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

\"Little
Little Shoes na Shoptetu<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

Pokud r\u00e1di porovn\u00e1v\u00e1te a \u010dtete specifikace, pak existuje tabulka v\u0161eho, co Shoptet um\u00ed a co neum\u00ed, najdete ji zde<\/a>.<\/p>\n\n\n\n

\n

TIP: Pokud nev\u00edte, na jak\u00e9 platform\u011b b\u011b\u017e\u00ed e-shop, na kter\u00fd aktu\u00e1ln\u011b kouk\u00e1te, jd\u011bte na builtWith<\/a> a zde zadejte URL toho obchodu, u kter\u00e9ho chcete zjistit na jak\u00e9m webov\u00e9m \/ e-commerce \u0159e\u0161en\u00ed b\u011b\u017e\u00ed.<\/strong><\/p>\n<\/blockquote>\n\n\n\n

<\/p>\n\n\n\n

\"Nev\u00edte,
Zkou\u0161ka na jak\u00e9m \u0159e\u0161en\u00ed b\u011b\u017e\u00ed loap.cz<\/figcaption><\/figure>\n\n\n\n
\"\"
Je to shoptet.cz<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

Shopify<\/a><\/h2>\n\n\n\n

Shopify je kanadsk\u00e9 \u0159e\u0161en\u00ed, kter\u00e9 pat\u0159\u00ed mezi nejv\u00edce vyu\u017e\u00edvan\u00e9 e-commerce \u0159e\u0161en\u00ed na cel\u00e9m sv\u011bt\u011b. Aktu\u00e1ln\u011b ho dle statistik z roku 2019 vyu\u017e\u00edvalo v\u00edce ne\u017e 820 000 obchod\u016f. V roce 2020 to je ji\u017e p\u0159es 1 000 000. Jeho hlavn\u00ed dom\u00e9na? Design. Jeho \u0161ablony vypadaj\u00ed neskute\u010dn\u011b hezky, \u010dist\u011b, modern\u011b<\/strong>. Shopify tak jako Shoptet nab\u00edz\u00ed spousty dopl\u0148k\u016f a mo\u017enost modifikace vzhledu \u0161ablony pomoc\u00ed CSS a HTML k\u00f3d\u016f.<\/p>\n\n\n\n

Toto \u0159e\u0161en\u00ed jsem se b\u00e1l doporu\u010dovat z toho d\u016fvodu, \u017ee d\u0159\u00edve neexistovalo moc propojen\u00ed pro \u010desk\u00e9 obchody a z\u00e1rove\u0148 bylo slo\u017eit\u011bj\u0161\u00ed ho dostat do \u010de\u0161tiny. To u\u017e je nyn\u00ed minulost. Shopify nab\u00edz\u00ed 14 dn\u00ed na vyzkou\u0161en\u00ed<\/strong>. Plat\u00ed zde stejn\u00e9 pravidlo jako u Shoptetu – mrkn\u011bte na jin\u00e9 spole\u010dnosti, jak vypadaj\u00ed a jak\u00e9 maj\u00ed funkcionality, zalo\u017ete si sv\u016fj zku\u0161ebn\u00ed e-shop a projd\u011bte si administraci.<\/p>\n\n\n\n

Na Shopify jedou nap\u0159. tyto firmy: Hardgraft<\/a>, Arfacemask<\/a>, Detour coffee<\/a>, Pokojovky<\/a>, snuggs<\/a>.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/a>
Arfacemask na Shopify<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

\"Detour<\/a>
E-commerce obchod Detour coffee na Shopify<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/a>
E-obchod Hardgraft na Shopify<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

\"\u010cesk\u00fd<\/a>
Pokojovky na Shopify<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/a>
E-obchod snuggs na Shopify<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

Detailn\u00ed specifikace Shopify zde<\/a>.<\/p>\n\n\n\n

<\/div>\n\n\n\n

TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1 jak dos\u00e1hnout PNO (pod\u00edl n\u00e1klad\u016f na obratu) pod 20 % d\u00edky v\u00fdkonnostn\u00ed TikTok reklam\u011b (5x n\u00e1vratnost investice do reklamy), p\u0159\u00edpadovou studii TikTok najdete tady<\/a>.<\/em><\/p>\n\n\n\n

<\/div>\n\n\n\n

UpGates<\/a><\/h2>\n\n\n\n

UpGates, jedno z m\u00e1la e-commerce \u0159e\u0161en\u00ed, kter\u00e9 umo\u017e\u0148uje spravovat v\u00edce jazykov\u00fdch mutac\u00ed eshopu z jedn\u00e9 administrace<\/strong>. Toto nap\u0159. Shoptet neum\u00ed. P\u0159edp\u0159ipraven\u00e9 vzhledy jsou takt\u00e9\u017e modern\u011bj\u0161\u00ed a \u010dist\u0161\u00ed ne\u017e je tomu t\u0159eba u Shoptetu, alespo\u0148 mi to tak p\u0159ijde. U n\u011bkter\u00fdch nastaven\u00ed v r\u00e1mci administrace p\u016fsob\u00ed trochu nelogicky. UpGates dokonce nab\u00edz\u00ed slu\u017eby sv\u00e9ho grafika v r\u00e1mci \u00faprav va\u0161eho e-shopu. Technick\u00e1 podpora takt\u00e9\u017e reaguje b\u011bhem n\u011bkolik hodin a dok\u00e1\u017ee poradit. 30 dn\u00ed zdarma na vyzkou\u0161en\u00ed stejn\u011b jako u Shoptetu<\/strong>. Tak\u017ee nen\u00ed o \u010dem – vyzkou\u0161ejte a uvid\u00edte, zdali v\u00e1m bude sed\u011bt. Chybu rozhodn\u011b neud\u011bl\u00e1te.<\/p>\n\n\n\n

Na UpGates funguj\u00ed tyto spole\u010dnosti: Give.cz<\/a>, Elvin<\/a>, NEJ\u010cIn\u00e1bytek<\/a>, Sklo-interier.cz<\/a>, Brand-bags<\/a>.<\/p>\n\n\n\n

\"\"<\/a>
Brand bags na UpGates<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/a>
E-commerce Elvin.cz na UpGates<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/a>
E-obchod NEJ\u010cIn\u00e1bytek na UpGates<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/a>
Eshop sklo-interier na UpGates<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

Detailn\u00ed specifikace UpGates zde<\/a>.<\/p>\n\n\n\n

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\n\t\t\t\t\tZDARMA p\u0159\u00edstup k NEVE\u0158EJN\u00c9 p\u0159\u00edpadovce Facebook a Instagram reklamy, kter\u00e1 za ka\u017edou investovanou 1 K\u010d do reklamy p\u0159inesla 10 K\u010d a v\u00edce (ROAS 10+, PNO pod 10 %) - 10x N\u00c1VRATNOST za posledn\u00ed rok<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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