{"id":794,"date":"2020-12-06T10:36:00","date_gmt":"2020-12-06T09:36:00","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=794"},"modified":"2024-04-22T16:01:19","modified_gmt":"2024-04-22T14:01:19","slug":"klesajici-organicky-dosah-na-facebooku","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/klesajici-organicky-dosah-na-facebooku\/","title":{"rendered":"Jak vyzr\u00e1t nad klesaj\u00edc\u00edm organick\u00fdm dosahem na soci\u00e1ln\u00edch s\u00edt\u00edch?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Psal se rok 2020. Rok mnoha zm\u011bn. Zvl\u00e1\u0161tn\u00ed rok. By\u0165 to v lednu vypadalo na klasiku, kdy zase budeme jako lidstvo l\u00e1mat sportovn\u00ed, finan\u010dn\u00ed, ale i marketingov\u00e9 rekordy. Nic z toho se nekonalo. <a href=\"https:\/\/cs.wikipedia.org\/wiki\/Covid-19\" target=\"_blank\" rel=\"noreferrer noopener\">Covid-19<\/a> n\u00e1m v\u0161em uk\u00e1zal, \u017ee st\u00e1le jako lidstvo nejsme v\u0161emocn\u00ed. A taky, \u017ee je mo\u017en\u00e1 \u010das trochu sundat nohu z plynu. Nebo to mo\u017en\u00e1 bylo \u00fapln\u011b jinak? A co s t\u00edm m\u00e1 do\u010din\u011bn\u00ed organick\u00fd dosah na soci\u00e1ln\u00edch s\u00edt\u00edch?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u011bhem t\u00e9to zvl\u00e1\u0161tn\u00ed doby se soci\u00e1ln\u00ed s\u00edt\u011b staly \u00fato\u010di\u0161t\u011bm mnoha zna\u010dek a jednotlivc\u016f, jeliko\u017e se v\u011bt\u0161ina konzument\u016f p\u0159esunula do online re\u017eimu &#8211; sch\u016fzk\u00e1m se dneska \u0159\u00edk\u00e1 call, office se zm\u011bnil na home office a fitko se transformovalo na home gym a cyklistiku, alespo\u0148 tedy v m\u00e9m p\u0159\u00edpad\u011b. Budgety na TV a outdoor reklamu se za\u010daly cutovat kv\u016fli nerelevantn\u00edm reklam\u00e1m a \u00faspor\u00e1m. \u010c\u00e1st t\u011bchto budget\u016f se p\u0159esunula do onlinu, jeliko\u017e ten je schopen adaptovat se na aktu\u00e1ln\u00ed situaci daleko rychleji&#8230; Tak\u017ee jsme se nenudili.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1, jak vyprodat sklady d\u00edky Facebook, Instagram a Google Ads reklam\u011b s PNO pod 15 % (jako se to povedlo u na\u0161eho klienta), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\">p\u0159\u00edpadovou studii najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A <a rel=\"noreferrer noopener\" href=\"https:\/\/cs.wikipedia.org\/wiki\/Soci\u00e1ln%C3%AD_s%C3%AD\u0165\" target=\"_blank\">soci\u00e1ln\u00ed s\u00edt\u011b<\/a>? Ty za\u017eily boom. Spousta mal\u00fdch a st\u0159edn\u00edch firem si neuv\u011bdomuje potenci\u00e1ln\u00ed riziko soci\u00e1ln\u00edch m\u00e9di\u00ed. Jenom publikovat p\u0159\u00edsp\u011bvky u\u017e nesta\u010d\u00ed. Organick\u00fd dosah kles\u00e1 a kles\u00e1, co tedy m\u016f\u017eete d\u011blat pro zv\u00fd\u0161en\u00ed organiky?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Organick\u00fd dosah na soci\u00e1ln\u00edch s\u00edt\u00edch v roce 2023<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">U\u017e nen\u00ed rok 2012, kde sta\u010dilo m\u00edt svou Facebookovou firemn\u00ed str\u00e1nku, vypublikovat fotku sv\u00e9ho produktu a u\u017e se to hem\u017eilo lajky, koment\u00e1\u0159i, sd\u00edlen\u00edmi a takt\u00e9\u017e objedn\u00e1vkami na e-shopu. Je rok 2023 a tohle u\u017e d\u00e1vno neplat\u00ed. Facebook, Twitter, LinkedIn &#8211; pokud m\u00e1te firemn\u00ed str\u00e1nku \/ profil a vypublikujete obsah, <a class=\"rank-math-link\" href=\"https:\/\/newsfeed.cz\/5-tipu-jak-zvysit-organicky-dosah-na-facebooku\/\" target=\"_blank\" rel=\"noreferrer noopener\">organick\u00fd dosah<\/a> bude v \u0159\u00e1du jednotek procent, kdy\u017e se v\u00e1m post jo poda\u0159\u00ed, tak budete na 10 % a v\u00fd\u0161. Rozhodn\u011b ale ne na 100 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.socialbakers.com\/blog\/facebook-organic-reach-tips\" target=\"_blank\" class=\"rank-math-link\">Facebook m\u011bl na konci roku 2019 podle Socialbakers organick\u00fd dosah 5 %<\/a>, Instagram m\u011bl 37 %, Twitter a LinkedIn jsem nikde nedohledal, nicm\u00e9n\u011b u Twitteru to m\u016f\u017ee b\u00fdt obdobn\u00e9 jako na Facebooku a LinkedIn (osobn\u00ed profily) bych sp\u00ed\u0161e p\u0159irovnal k Instagramu, co se organick\u00e9ho z\u00e1sahu t\u00fd\u010de. Firemn\u00ed profil na LinkedInu je na tom jako Facebook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro\u010d tomu tak je? Na s\u00edt\u00edch je \u010d\u00edm d\u00e1l t\u00edm v\u011bt\u0161\u00ed po\u010det lid\u00ed = v\u011bt\u0161\u00ed mno\u017estv\u00ed p\u0159\u00edsp\u011bvk\u016f. Jen\u017ee v\u00e1\u0161 feed je pouze jeden a ka\u017ed\u00fd p\u0159\u00edsp\u011bvek bojuje o svou pozornost mezi dal\u0161\u00edmi tis\u00edci, desetitis\u00edci a\u017e miliony p\u0159\u00edsp\u011bvk\u016f. Z\u00e1rove\u0148 je na s\u00edt\u00edch \u010d\u00edm d\u00e1l t\u00edm v\u00edce inzerent\u016f. Jejich reklamy takt\u00e9\u017e pot\u0159ebuj\u00ed sv\u016fj prostor. Tady je jasn\u00e9, \u017ee v\u0161echny p\u0159\u00edsp\u011bvky se prost\u011b nemohou zobrazit. Je tedy nutn\u00e9, aby platforma za\u010dala ze sv\u00e9 strany omezovat mno\u017estv\u00ed p\u0159\u00edsp\u011bvk\u016f ve feedu. A kde jinde br\u00e1t, ne\u017e u t\u011bch organick\u00fdch, nepromovan\u00fdch, \u017ee jo?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Takto se sni\u017euje organick\u00fd dosah a vznik\u00e1 \u010d\u00edm d\u00e1l t\u00edm v\u011bt\u0161\u00ed d\u016fle\u017eitost na kvalitu obsahu. Klienti se domn\u00edvaj\u00ed, \u017ee je to kvantita, kter\u00e1 jim zaru\u010d\u00ed dobr\u00fd organick\u00fd z\u00e1sah. Nen\u00ed tomu tak. Kvalitou jste schopni z\u00edskat v\u011bt\u0161\u00ed organick\u00fd dosah, nikoliv kvantitou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No a kdy\u017e u\u017e v\u00edme, jak je na tom aktu\u00e1ln\u00ed organika, asi se pt\u00e1te, co s t\u00edm m\u016f\u017eete ud\u011blat?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Optimalizujte sv\u00e9 firemn\u00ed profily na soci\u00e1ln\u00edch s\u00edt\u00edch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Prvn\u00ed a nejz\u00e1sadn\u011bj\u0161\u00ed v\u011bc\u00ed je m\u00edt zoptimalizovan\u00e9 sv\u00e9 firemn\u00ed profily. Co to znamen\u00e1? M\u011bjte logo jako svou profilovou fotku, tak budete co nejrychleji rozpoznateln\u00ed a u\u017eivatel\u00e9 si v\u00e1s nebudou pl\u00e9st s n\u011bjak\u00fdm osobn\u00edm profilem. Vytvo\u0159te si hezkou cover fotku. Dodejte popisky co d\u011bl\u00e1te a jak m\u016f\u017eete z\u00e1kazn\u00edkovi pomoct. D\u00e1le nezapom\u00ednejte na str\u00e1nku &#8220;O n\u00e1s&#8221;, pokud ji s\u00ed\u0165 nab\u00edz\u00ed. Popisky by m\u011bly obsahovat kl\u00ed\u010dov\u00e1 slova v r\u00e1mci va\u0161eho podnik\u00e1n\u00ed. Dopl\u0148te si kontakty &#8211; telefon, e-mail, adresu. Pokud m\u00e1te otev\u00edrac\u00ed dobu, tak i tu tam zmi\u0148te. Nezapom\u00ednejte na odkaz na v\u00e1\u0161 web \/ e-shop. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/12\/Vasky_Facebook_Organicky_Zasah_Cernovsky.png\" alt=\"Vymazlen\u00fd profil a p\u0159\u00edsp\u011bvky jsou z\u00e1kladem pro dobr\u00fd organick\u00fd dosah. Kdy\u017e u\u017e chcete zaujmout u\u017eivatele, je pot\u0159eba se ujistit, \u017ee pro to d\u011bl\u00e1te v\u0161echno.\" class=\"wp-image-872\" style=\"width:315px;height:377px\"\/><figcaption class=\"wp-element-caption\">Facebook Vasky je skv\u011blou uk\u00e1zkou toho, jak se to m\u00e1 d\u011blat.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/12\/Vasky_Instagram_Organicky_Zasah_Cernovsky.jpg\" alt=\"\" class=\"wp-image-873\" style=\"width:380px;height:395px\"\/><figcaption class=\"wp-element-caption\">Instagram na tom nen\u00ed o moc h\u016f\u0159.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kvalita nad kvantitou<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zam\u011b\u0159te se u sv\u00fdch p\u0159\u00edsp\u011bvk\u016f na kvalitu, ne kvantitu. M\u00edsto 20 p\u0159\u00edsp\u011bvk\u016f m\u011bs\u00ed\u010dn\u011b to st\u00e1hn\u011bte na 8, kter\u00fdm ale budete moct v\u011bnovat dvojn\u00e1sobek \u010dasu, kter\u00fd u\u0161et\u0159\u00edte ze zbyl\u00fdch 12 p\u0159\u00edsp\u011bvk\u016f. Kvalitn\u00ed p\u0159\u00edsp\u011bvek m\u00e1 v\u011bt\u0161\u00ed \u0161anci z\u00edskat vy\u0161\u0161\u00ed organick\u00fd dosah, proto\u017ee se bude lidem l\u00edbit. Z\u00e1rove\u0148, kdy\u017e n\u011bkdo vleze na v\u00e1\u0161 profil po t\u00fddnu, neuvid\u00ed hromadu nekvalitn\u00ed tvorby, ale p\u011bkn\u00e9 a \u00fa\u010deln\u00e9 p\u0159\u00edsp\u011bvky, kter\u00e9 vrhnou jin\u00e9 sv\u011btlo na va\u0161i zna\u010dku.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/12\/Me\u0301ne\u030c_je_ne\u030ckdy_vi\u0301ce_Cernovsky.jpg\" alt=\"Pro organick\u00fd dosah na s\u00edt\u00edch jako Facebook nebo Instagram je lep\u0161\u00ed m\u00e9n\u011b obsahu, ale kvalitn\u00edho.\" class=\"wp-image-874\" style=\"width:470px;height:470px\"\/><figcaption class=\"wp-element-caption\">Ob\u010das m\u00e9n\u011b znamen\u00e1 v\u00edce. Ale to v\u0161ichni v\u00edme, \u017ee?<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vyberte spr\u00e1vn\u00fd \u010das p\u0159\u00edsp\u011bvku<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jak\u00fd je spr\u00e1vn\u00fd \u010das na publikaci p\u0159\u00edsp\u011bvk\u016f? R\u00e1no, ve\u010der, v poledne, v pond\u011bl\u00ed nebo v p\u00e1tek? Zklamu v\u00e1s. Nejlep\u0161\u00ed \u010das neexistuje. Nebo jinak. Existuje, ale mus\u00edte na n\u011bj p\u0159ij\u00edt sami. Ka\u017ed\u00e1 zna\u010dka a brand to m\u00e1 jinak. Mrkn\u011bte se do analytiky na Instagramov\u00e9 str\u00e1nce, nebo do analytiky na Facebook str\u00e1nce a tam zjist\u00edme, kdy jsou va\u0161i fanou\u0161ci nejv\u00edce online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/12\/Aktivita_fanous\u030cku\u030a_na_Facebook_stra\u0301nce_Cernovsky.png\" alt=\"\" class=\"wp-image-875\" style=\"width:845px;height:497px\"\/><figcaption class=\"wp-element-caption\">Graf ukazuje, kdy jsou fanou\u0161ci m\u00e9 str\u00e1nky online. Bacha, jak \u0159\u00edk\u00e1 hl\u00e1\u0161ka naho\u0159e, tento graf je tvo\u0159en s \u010dasov\u00fdm p\u00e1smem PST &#8211; Pacific Standard Time, co\u017e je aktu\u00e1ln\u011b o 9 hodin za n\u00e1mi.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Volte spr\u00e1vn\u00fd form\u00e1t p\u0159\u00edsp\u011bvk\u016f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vyu\u017e\u00edvejte mo\u017enosti p\u0159\u00edsp\u011bvk\u016f na maximum. Do stories vyu\u017eijte stories form\u00e1t, do feedu vyu\u017eijte \u010dtverec nebo 4:5, ned\u00e1vejte odkaz do textace, kdy\u017e je na to p\u0159ipraveno tla\u010d\u00edtko pod p\u0159\u00edsp\u011bvkem. Pohrajte si s textem, i ten je velmi d\u016fle\u017eitou sou\u010d\u00e1st\u00ed va\u0161eho p\u0159\u00edsp\u011bvku. \u010casto se st\u00e1v\u00e1, \u017ee se klienti moc soust\u0159ed\u00ed na kreativu a textace jde stranou. Chyba. Oboj\u00ed je d\u016fle\u017eit\u00e9!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1 jak dos\u00e1hnout PNO (pod\u00edl n\u00e1klad\u016f na obratu) pod 20 % d\u00edky v\u00fdkonnostn\u00ed TikTok reklam\u011b (5x n\u00e1vratnost investice do reklamy), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\">p\u0159\u00edpadovou studii TikTok najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/12\/Wuders_pohraj_si_s_textaci_na_facebooku_Cernovsky.png\" alt=\"\" class=\"wp-image-881\"\/><figcaption class=\"wp-element-caption\">Tady je kr\u00e1sn\u011b vid\u011bt, jak si kluci z Wuders pohr\u00e1li s textac\u00ed, ale co ten link?<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/12\/GrizzlyGear_hrava_textace_a_proklik_pod_kreativou_Cernovsky.jpg\" alt=\"\" class=\"wp-image-882\"\/><figcaption class=\"wp-element-caption\">Kluci z GrizzlyGear maj\u00ed zm\u00e1knutou jak textaci, tak i proklik pod kreativou. Palec hore!<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/12\/KlikaDent_proklik_pod_kreativou_Cernovsky.jpg\" alt=\"\" class=\"wp-image-883\"\/><figcaption class=\"wp-element-caption\">KlikaDent jakbysmet, textace i proklik pod kreativou na jedni\u010dku.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nezapom\u00ednejte na <strong>video form\u00e1t<\/strong>, kter\u00fd je v roce 2023 hlavn\u00edm form\u00e1tem, kter\u00fd t\u00e1hne na v\u011bt\u0161in\u011b soci\u00e1ln\u00edch s\u00edt\u00edch. D\u00edky tomuto form\u00e1tu p\u0159\u00edsp\u011bvk\u016f budete schopni <strong>p\u0159iv\u00e9st nov\u00e9 u\u017eivatele<\/strong> na va\u0161e social media profily a tak\u00e9 z nich ud\u011blat plat\u00edc\u00ed z\u00e1kazn\u00edky. v\u00edce o <a href=\"https:\/\/www.cernovsky.cz\/marketing\/video-reklama-online\/\" data-type=\"URL\" data-id=\"https:\/\/www.cernovsky.cz\/marketing\/video-reklama-online\/\">video form\u00e1tu p\u00ed\u0161u zde<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center is-image-fill has-black-color has-text-color has-background has-medium-font-size\" style=\"background-color:#dbfbdb\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<p class=\"has-large-font-size wp-block-paragraph\"><em><strong>PRO TIP<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete, aby v\u00e1m <strong>profesion\u00e1lov\u00e9 pom\u00e1hali<\/strong> s tvorbou video obsahu na soci\u00e1ln\u00ed s\u00edt\u011b?<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"line-height:1.2\">TikTok videa, Instagram a Facebook Reels, YouTube Shorts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00edskejte <strong>10 tis\u00edc<\/strong> nebo <strong>100 tis\u00edc zhl\u00e9dnut\u00ed<\/strong> u va\u0161ich vide\u00ed a prod\u00e1vejte jednodu\u0161e!<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"line-height:1.2\">A cena?&nbsp;Nebojte, majlant to nen\u00ed. V\u00edce se o t\u00e9to <a href=\"https:\/\/www.cernovsky.cz\/strihani-videi-podnikatel\/\">slu\u017eb\u011b st\u0159\u00edh\u00e1n\u00ed kr\u00e1tk\u00fdch vide\u00ed na TikTok a dal\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u011b dozv\u00edte zde<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak takov\u00e1 videa vypadaj\u00ed? Mrkn\u011bte nap\u0159. ke <a href=\"https:\/\/www.tiktok.com\/@cernovskycz\" data-type=\"URL\" data-id=\"https:\/\/www.tiktok.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">mn\u011b na TikTok<\/a>.<\/p>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png);background-position:50% 51%\"><a href=\"https:\/\/www.cernovsky.cz\/strihani-videi-podnikatel\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"612\" height=\"408\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png\" alt=\"\" class=\"wp-image-8499 size-full\" srcset=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png 612w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg-300x200.png 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Neprod\u00e1vejte<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159idan\u00e1 hodnota. Tu mus\u00ed p\u0159\u00edsp\u011bvky obsahovat. Jestli to bude ve form\u011b informace, pobaven\u00ed, edukace, &#8220;za oponou&#8221; nebo prodeje, je v\u00edcem\u00e9n\u011b jedno, z\u00e1le\u017e\u00ed na va\u0161\u00ed dlouhodob\u00e9 strategii. Prodej by tam m\u011bl b\u00fdt, a je to samoz\u0159ejm\u00e9, jen ne v ka\u017ed\u00e9m p\u0159\u00edsp\u011bvku. Nastavte si strategii a obsahov\u00fd pl\u00e1n, kter\u00fd chcete komunikovat.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9758\" class=\"elementor elementor-9758\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">ZDARMA p\u0159\u00edstup k NEVE\u0158EJN\u00c9 p\u0159\u00edpadovce Facebook a Instagram reklamy, kter\u00e1 za ka\u017edou investovanou 1 K\u010d do reklamy p\u0159inesla 10 K\u010d a v\u00edce (ROAS 10+, PNO pod 10 %) - 10x N\u00c1VRATNOST za posledn\u00ed rok<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_case_study\" name=\"blog form venda case study\" aria-label=\"blog form venda case study\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9758\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"LinkedIn reklama v roce 2026: jak na ni | Tom\u00e1\u0161 \u010cernovsk\u00fd\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"582\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Interagujte s va\u0161imi fanou\u0161ky a followery<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vyu\u017eijte v\u00fdhodu soci\u00e1ln\u00edch s\u00edt\u00ed na maximum. Oproti jin\u00fdm m\u00e9dia typ\u016fm m\u00e1te na soci\u00e1ln\u00edch s\u00edt\u00edch tu v\u00fdhodu, \u017ee m\u016f\u017eete interagovat s va\u0161imi fanou\u0161ky a budovat tak vztah do hloubky. D\u011blejte to. A\u0165 u\u017e se jedn\u00e1 o koment\u00e1\u0159e, nebo o sd\u00edlen\u00ed, zpr\u00e1vy, v\u017edy odpov\u011bzte. Ka\u017ed\u00e1 interakce s fanou\u0161kem je skv\u011bl\u00fd n\u00e1stroj, jak ho z\u00edskat na svou stranu. Ob\u010das se m\u016f\u017ee st\u00e1t, \u017ee se n\u011bco nepovede a tak je pot\u0159eba uhasit po\u017e\u00e1r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/12\/Lidl_v_kauze_s_cernochem_na_letaku_Cernovsky.jpg\" alt=\"\" class=\"wp-image-1052\"\/><figcaption class=\"wp-element-caption\">Lidl v kauze s \u010dernochem na let\u00e1ku<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<span data-sumome-listbuilder-embed-id=\"40023eb4b54731bd8693ece620ca56a440c41193e1a2f532058c54b578ee5759\"><\/span>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Nebu\u010fte jenom na jednom m\u00e9diu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00edt\u00ed existuje daleko v\u00edce. Nez\u016fsta\u0148te pouze na jedn\u00e9. Vyu\u017eijte je na maximum. Nej\u010dast\u011bj\u0161\u00ed kombinac\u00ed je <a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/\" target=\"_blank\">Facebook<\/a> a <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/\" target=\"_blank\">Instagram<\/a>, ale takt\u00e9\u017e v\u00edd\u00e1m Facebook a <a rel=\"noreferrer noopener\" href=\"http:\/\/linkedin.com\" target=\"_blank\">Linkedin<\/a>, pokud to d\u00e1v\u00e1 smysl. Nebo Instagram a <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tiktok.com\/\" target=\"_blank\">TikTok<\/a>. Takt\u00e9\u017e nezapom\u00ednejte na <a rel=\"noreferrer noopener\" href=\"https:\/\/cz.pinterest.com\/\" target=\"_blank\">Pinterest<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.snapchat.com\/\" target=\"_blank\">Snapchat<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/\" target=\"_blank\">Twitter<\/a>. Prost\u011b vyu\u017eijte aktu\u00e1ln\u00ed stav s\u00edt\u00ed na maximum, jen nezapome\u0148te, kdo je va\u0161\u00ed c\u00edlovou skupinou. M\u011bjte na pam\u011bti, \u017ee organick\u00fd dosah v aktu\u00e1ln\u00ed m\u00ed\u0159e zde nebude napo\u0159\u00e1d. Bude h\u016f\u0159.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/12\/Socia\u0301lni\u0301_si\u0301te\u030c_a_jejich_organicky\u0301_za\u0301sah_Cernovsky.jpg\" alt=\"\" class=\"wp-image-884\" style=\"width:642px;height:963px\"\/><figcaption class=\"wp-element-caption\">Organick\u00fd dosah se li\u0161\u00ed na r\u016fzn\u00fdch s\u00edt\u00edch<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Promujte p\u0159\u00edsp\u011bvky: l\u00e9k na organick\u00fd dosah<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u017edy p\u0159\u00edsp\u011bvky promujte. I kdyby p\u00e1r stovkami korun. P\u00e1r stovek do proma ud\u011bl\u00e1 divy. Pokud do postu d\u00e1te promo za 500 K\u010d a budete optimalizovat na co nejv\u011bt\u0161\u00ed z\u00e1sah, pak se m\u016f\u017eete dostat na CPM okolo 20 K\u010d. Tzn. z\u00edsk\u00e1te 25 000 impres\u00ed a t\u0159eba 20 000 reach (unik\u00e1tn\u00ed u\u017eivatel\u00e9). To nem\u00e1te \u0161anci z\u00edskat organicky, pokud teda nem\u00e1 va\u0161e str\u00e1nka 50 000+ fanou\u0161k\u016f. A kdy\u017e u\u017e top budete d\u011blat, pros\u00edm, nepromujte skrze tla\u010d\u00edtko &#8220;Boost post&#8221;. Detailn\u00ed n\u00e1vod <a href=\"https:\/\/www.cernovsky.cz\/marketing\/linkedin-a-jeho-moznosti-cileni-v-ramci-placene-propagace\/\" target=\"_blank\" rel=\"noreferrer noopener\">jak spr\u00e1vn\u011b promovat p\u0159\u00edsp\u011bvky na LinkedInu najdete zde<\/a>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9794\" class=\"elementor elementor-9794\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">TIP na ebook ZDARMA: Bu\u010fte \u00daSP\u011a\u0160N\u00cd na soci\u00e1ln\u00edch s\u00edt\u00edch s 21 nejv\u00edc TRENDY t\u00e9maty pro TVORBU vide\u00ed a p\u0159\u00edsp\u011bvk\u016f na Instagram, TikTok, YouTube, Threads, LinkedIn, X a Facebook\n(PDF)<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_21_video_ideas\" name=\"blog form 21 temat na videa a prispevky\" aria-label=\"blog form 21 temat na videa a prispevky\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9794\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"LinkedIn reklama v roce 2026: jak na ni | Tom\u00e1\u0161 \u010cernovsk\u00fd\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"582\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Je d\u016fle\u017eit\u00e9 v\u011bd\u011bt, \u017ee organick\u00fd dosah na soci\u00e1ln\u00edch s\u00edt\u00edch bude v\u017edy klesat, \u010d\u00edm bude s\u00ed\u0165 star\u0161\u00ed a bude cht\u00edt monetizovat svoji platformu. Promov\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f bude v\u017edy tou nejsiln\u011bj\u0161\u00ed medic\u00ednou, jak organick\u00fd dosah porazit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/cs-cz.facebook.com\/business\/tools\/ads-manager\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/12\/Facebook_Ads_Manager_Cernovsky-1160x613-1.jpg\" alt=\"Pokud za\u010dnete promovat sv\u00e9 p\u0159\u00edsp\u011bvky na Facebooku a Instagramu, organick\u00fd dosah se v\u00e1m nezv\u011bt\u0161\u00ed, ale budete schopni za p\u00e1r korun z\u00edskat placen\u00fd dosah, kter\u00fd je dost \u010dasto efektivn\u011bj\u0161\u00ed, ne\u017e pilov\u00e1n\u00ed organick\u00e9ho p\u0159\u00edsp\u011bvku do posledn\u00edho detailu.\" class=\"wp-image-885\" style=\"width:580px;height:307px\"\/><\/a><figcaption class=\"wp-element-caption\">Pro promo v\u017edy pou\u017eijte Facebook reklamn\u00ed mana\u017eer (Facebook Ads Manager).<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Budu r\u00e1d, pokud m\u011b budete moct doplnit v r\u00e1mci detailn\u011bj\u0161\u00edch dat ohledn\u011b organick\u00e9ho dosahu jednotliv\u00fdch soci\u00e1ln\u00edch m\u00e9di\u00ed. Pokud o nich v\u00edte, po\u0161lete, r\u00e1d je dopln\u00edm do \u010dl\u00e1nku. Ps\u00e1t je m\u016f\u017eete na mail:&nbsp;<a href=\"mailto:tomas@cernovsky.cz\">tomas@cernovsky.cz<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denn\u011b sd\u00edl\u00edm hodnotn\u00e9 tipy na sv\u016fj&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/cernovsky\" target=\"_blank\">LinkedIn<\/a>&nbsp;profil. Na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovskycz\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Instagramu<\/a>&nbsp;najdete st\u0159\u00edpky z m\u00e9ho osobn\u00edho \u017eivota, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bjte se fajn!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na str\u00e1nce&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/muj-pribeh\/\">M\u016fj p\u0159\u00edb\u011bh<\/a>, m\u00e9 hodnoty naleznete na str\u00e1nce&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/me-hodnoty\/\">M\u00e9 hodnoty<\/a>&nbsp;a m\u00e9 slu\u017eby najdete&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/#sluzby\">zde<\/a>. Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zdroje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mediar.cz\/reakci-na-cernocha-udelal-lidl-z-chyby-postoj\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.mediar.cz\/reakci-na-cernocha-udelal-lidl-z-chyby-postoj\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/unsplash.com\/photos\/6lcT2kRPvnI\" target=\"_blank\" rel=\"noopener\">https:\/\/unsplash.com\/photos\/6lcT2kRPvnI<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Psal se rok 2020. Rok mnoha zm\u011bn. Zvl\u00e1\u0161tn\u00ed rok. By\u0165 to v lednu vypadalo na klasiku, kdy zase budeme jako lidstvo l\u00e1mat sportovn\u00ed, finan\u010dn\u00ed, ale i marketingov\u00e9 rekordy. Nic z toho se nekonalo. Covid-19 n\u00e1m v\u0161em uk\u00e1zal, \u017ee st\u00e1le jako lidstvo nejsme v\u0161emocn\u00ed. A taky, \u017ee je mo\u017en\u00e1 \u010das trochu sundat nohu z plynu. Nebo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5403,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"organick\u00fd dosah","footnotes":""},"categories":[9],"tags":[19,7,11],"class_list":["post-794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-facebook","tag-reklama","tag-socialni-site"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=794"}],"version-history":[{"count":4,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/794\/revisions"}],"predecessor-version":[{"id":9857,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/794\/revisions\/9857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/5403"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}