{"id":7630,"date":"2022-07-23T11:08:48","date_gmt":"2022-07-23T09:08:48","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=7630"},"modified":"2024-04-22T15:10:36","modified_gmt":"2024-04-22T13:10:36","slug":"bereal","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/bereal\/","title":{"rendered":"Soci\u00e1ln\u00ed s\u00ed\u0165 BeReal: kde se vzala, co um\u00ed, pro\u010d na n\u00ed b\u00fdt (a neb\u00fdt)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Popularita nov\u00e9 <a href=\"https:\/\/www.cernovsky.cz\/marketing\/top-10-socialni-site\/\">soci\u00e1ln\u00ed aplikace<\/a> <a href=\"https:\/\/bere.al\/en\" target=\"_blank\" rel=\"noreferrer noopener\">BeReal<\/a> roste z\u00e1vratnou rychlost\u00ed. V aplikaci jde nam\u00edsto dokonalosti o <strong>skute\u010dn\u00e9<\/strong>, <strong>autentick\u00e9<\/strong> a <strong>neupraven\u00e9 sn\u00edmky<\/strong>. M\u00e1 to ale jeden h\u00e1\u010dek. Ka\u017ed\u00fd u\u017eivatel m\u016f\u017ee zve\u0159ejnit p\u0159\u00edsp\u011bvek pouze jednou denn\u011b. Co\u017ee?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Historie BeReal<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/BeReal\" target=\"_blank\" rel=\"noreferrer noopener\">BeReal existuje od roku 2020<\/a>, spole\u010dnost byla zalo\u017eena ve Francii, od t\u00e9 doby byla podle \u00fadaj\u016f spole\u010dnosti <strong><a href=\"https:\/\/blog.apptopia.com\/social-app-of-the-moment-bereal-grows-users-315-ytd\" target=\"_blank\" rel=\"noreferrer noopener\">Apptopia<\/a><\/strong> nainstalov\u00e1na na zhruba 7,5 milionu za\u0159\u00edzen\u00ed. V porovn\u00e1n\u00ed s ostatn\u00edmi s\u00edt\u011bmi to nen\u00ed a\u017e tolik, jen\u017ee velk\u00e1 \u010d\u00e1st t\u011bchto instalac\u00ed prob\u011bhla b\u011bhem leto\u0161ka \u2013 s\u00ed\u0165 od za\u010d\u00e1tku roku vyrostla o 315 procent.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"677\" height=\"900\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_BeReal_App_Store_stazeni.jpeg\" alt=\"Soci\u00e1ln\u00ed s\u00ed\u0165 BeReal za\u017eila od za\u010d\u00e1tku roku 2022 v\u00fdrazn\u00fd n\u00e1r\u016fst po\u010dtu sta\u017een\u00ed a tak\u00e9 u\u017eivatel\u016f. Samoz\u0159ejm\u011b to v porovn\u00e1n\u00ed s jin\u00fdmi soci\u00e1ln\u00edmi s\u00edt\u011bmi je st\u00e1le zanedbateln\u00e9 \u010d\u00edslo, nicm\u00e9n\u011b pokud se pod\u00edv\u00e1me na procentu\u00e1ln\u00ed n\u00e1r\u016fst, tak se bav\u00edme o brut\u00e1ln\u00edm n\u00e1r\u016fstu ve stovk\u00e1ch procent.\" class=\"wp-image-7632\" srcset=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_BeReal_App_Store_stazeni.jpeg 677w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_BeReal_App_Store_stazeni-226x300.jpeg 226w\" sizes=\"(max-width: 677px) 100vw, 677px\" \/><figcaption class=\"wp-element-caption\">N\u00e1hled z App Store na iOS za\u0159\u00edzen\u00ed, BeReal byla 4. nejstahovan\u011bj\u0161\u00ed free aplikac\u00ed<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aktu\u00e1ln\u011b je dokonce v \u010cesku na iOS stahovan\u011bj\u0161\u00ed ne\u017e zm\u00edn\u011bn\u00fd <a href=\"https:\/\/www.cernovsky.cz\/marketing\/tiktok-vyhody-tipy\/\">TikTok<\/a>, Netflix, <a href=\"https:\/\/www.cernovsky.cz\/marketing\/jak-uspet-na-instagramu\/\">Instagram<\/a> nebo <a href=\"https:\/\/www.cernovsky.cz\/marketing\/youtube-reklama-navod\/\">YouTube<\/a>. V Americe je rozmach je\u0161t\u011b v\u011bt\u0161\u00ed, co\u017e se m\u016f\u017eete p\u0159esv\u011bd\u010dit t\u0159eba v <a href=\"https:\/\/www.latestly.com\/socially\/world\/truth-social-is-currently-beating-twitter-tiktok-on-the-apple-store-latest-tweet-by-elon-musk-3638845.html\" target=\"_blank\" rel=\"noreferrer noopener\">tweetu Elona Muska<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V&nbsp;\u010dem je kouzlo BeReal?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bere.al\/en\" target=\"_blank\" rel=\"noreferrer noopener\">BeReal<\/a> je alternativn\u00ed <a href=\"https:\/\/www.cernovsky.cz\/marketing\/druhy-socialnich-siti\/\">soci\u00e1ln\u00ed s\u00ed\u0165<\/a>, kter\u00e1 m\u00e1 za c\u00edl uk\u00e1zat <strong>nep\u0159ikr\u00e1\u0161len\u00fd pohled na \u017eivoty ostatn\u00edch<\/strong>. Aplikace BeReal v\u00e1s <strong>jednou denn\u011b<\/strong> v n\u00e1hodn\u00fd \u010das vyb\u00eddne, abyste vyfotili a zve\u0159ejnili jednu fotografii a uk\u00e1zali tak sv\u00fdm sleduj\u00edc\u00edm, co pr\u00e1v\u011b d\u011bl\u00e1te.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1, jak vyprodat sklady d\u00edky Facebook, Instagram a Google Ads reklam\u011b s PNO pod 15 % (jako se to povedlo u na\u0161eho klienta), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\">p\u0159\u00edpadovou studii najdete tady<\/a>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky tomu, \u017ee u\u017eivatel\u00e9 nemaj\u00ed mo\u017enost fotografii upravit nebo k n\u00ed p\u0159idat filtry, m\u00e1 aplikace BeReal nab\u00eddnout <strong>autenti\u010dt\u011bj\u0161\u00ed pohled<\/strong> na ka\u017edodenn\u00ed \u017eivot lid\u00ed <strong>bez p\u0159\u00edkras<\/strong> a \u201e<strong>l\u017e\u00ed<\/strong>\u201c. Jde vlastn\u011b o p\u0159esn\u00fd opak toho, o co se sna\u017e\u00ed nap\u0159\u00edklad <a href=\"https:\/\/www.cernovsky.cz\/marketing\/jak-uspet-na-instagramu\/\">Instagram<\/a> (vytvo\u0159en\u00ed sv\u011bta, kde jsme v\u0161ichni dokonal\u00ed a \u017eijeme perfektn\u00ed \u017eivoty). By\u0165 v roce 2022 u\u017e to tak\u00e9 nen\u00ed \u00fapln\u011b pravda. Trend sv\u011bta soci\u00e1ln\u00edch m\u00e9di\u00ed se ot\u00e1\u010d\u00ed, tak jako reklamn\u00ed sv\u011bt. U\u017e to nen\u00ed o dokonal\u00e9m sv\u011bt\u011b, t\u011ble, \u017eivot\u011b&#8230; je to sp\u00ed\u0161e o tom uk\u00e1zat norm\u00e1ln\u00ed a b\u011b\u017en\u00fd \u017eivot \u010dlov\u011bka s produktem a slu\u017ebou, kter\u00e1 n\u00e1m v \u017eivot\u011b pom\u016f\u017ee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Naprost\u00fd opak Instagramu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jak to b\u00fdv\u00e1 u podobn\u00fdch boom\u016f, BeReal zaujala t\u00edm, \u017ee <strong>je \u00fapln\u011b jin\u00e1 ne\u017e ostatn\u00ed dostupn\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b<\/strong> na trhu. Spol\u00e9h\u00e1 na to, \u017ee u\u017eivatel\u00e9 jsou znechuceni um\u011bl\u00fdm a velmi \u0159\u00edzen\u00fdm sv\u011btem na Instagramu, kde spousta <a href=\"https:\/\/www.cernovsky.cz\/marketing\/influencer-marketing-navod\/\">influencer\u016f<\/a> tr\u00e1v\u00ed hodiny upravov\u00e1n\u00edm fotek, ne\u017e n\u011bjakou zve\u0159ejn\u00ed. Nen\u00ed to ani tak probl\u00e9m Instagramu, jako modern\u00ed doby \u2013 lid\u00e9 za\u010d\u00ednaj\u00ed otev\u0159en\u011b mluvit o tom, \u017ee fale\u0161n\u00fd sv\u011bt pln\u00fd filtr\u016f jim psychicky ned\u011bl\u00e1 dob\u0159e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BeReal proto vy\u017eaduje co <strong>nejv\u011bt\u0161\u00ed autenti\u010dnost<\/strong>. V z\u00e1kladu je to s\u00ed\u0165 na <strong>sd\u00edlen\u00ed fotografi\u00ed<\/strong>, nic moc jin\u00e9ho tam v tuto chv\u00edli d\u011blat nem\u016f\u017eete, ale fotografie, kter\u00e9 zve\u0159ej\u0148ujete, maj\u00ed p\u0159\u00edsn\u00fd z\u00e1kaz jak\u00fdchkoliv \u00faprav.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nesd\u00edl\u00edte? Neuvid\u00edte nic od ostatn\u00edch&#8230;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Speci\u00e1ln\u00ed je i zp\u016fsob, kter\u00fdm fotografie sd\u00edl\u00edte. S\u00ed\u0165 v\u00e1m <strong>jednou denn\u011b p\u0159ik\u00e1\u017ee<\/strong>, kdy m\u016f\u017eete fotografie po\u0159\u00eddit a zve\u0159ejnit. Aplikace nav\u00edc po\u0159\u00edd\u00ed sn\u00edmek jak z va\u0161\u00ed <strong>zadn\u00ed kamery<\/strong> na telefonu, tak i z va\u0161\u00ed <strong>p\u0159edn\u00ed kamery<\/strong> a vm\u011bstn\u00e1 je do jednoho obr\u00e1zku. Na toto m\u00e1te <strong>2 minuty<\/strong>. Tak\u017ee ka\u017ed\u00fd u\u017eivatel t\u00edm poskytne vhled do sv\u00e9ho re\u00e1ln\u00e9ho \u017eivota, odkud plyne i n\u00e1zev s\u00edt\u011b BeReal (v p\u0159ekladu Bu\u010fte opravdov\u00ed).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"666\" height=\"1024\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_BeReal_ukazka_1_min-666x1024.jpeg\" alt=\"P\u0159\u00edsp\u011bvky na soci\u00e1ln\u00ed s\u00edti BeReal jsou tvo\u0159eny fotografi\u00ed na zadn\u00ed stran\u011b telefonu a pot\u00e9 na p\u0159edn\u00ed stran\u011b telefonu. Tyto ob\u011b fotografie se pot\u00e9 vlo\u017e\u00ed do jednoho v\u00fdstupu a m\u016f\u017eete si pot\u00e9 p\u0159eklik\u00e1vat, kter\u00e1 z fotografi\u00ed m\u00e1 b\u00fdt na hlavn\u00ed &quot;stran\u011b&quot;.\" class=\"wp-image-7634\" srcset=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_BeReal_ukazka_1_min-666x1024.jpeg 666w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_BeReal_ukazka_1_min-195x300.jpeg 195w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_BeReal_ukazka_1_min-768x1181.jpeg 768w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_BeReal_ukazka_1_min.jpeg 878w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><figcaption class=\"wp-element-caption\">Takto vypad\u00e1 v\u00fdstup fotografie z BeReal<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je zaj\u00edmav\u00e9, \u017ee i kdy\u017e kliknete na va\u0161\u00ed fotku, tak se zv\u011bt\u0161\u00ed na hlavn\u00ed fotku a naopak do mal\u00e9ho v\u00fd\u0159ezu vlevo naho\u0159e se d\u00e1 fotka v m\u00e9m p\u0159\u00edpad\u011b z\u00e1padu slunce, tak\u017ee ob\u011b fotky jsou sb\u00edr\u00e1ny v celkem vysok\u00e9 kvalit\u011b (z\u00e1le\u017e\u00ed samoz\u0159ejm\u011b na va\u0161em za\u0159\u00edzen\u00ed a kvalit\u011b fotoapar\u00e1t\u016f). Z\u00e1rove\u0148 na m\u00e9m telefonu je mo\u017en\u00e1 pou\u017e\u00edt klasick\u00fd zadn\u00ed fotoapar\u00e1t (2x) nebo &#8220;ryb\u00ed oko&#8221;, tedy odd\u00e1len\u00fd zoom (1x). Fotografie v\u00fd\u0161e byla po\u0159\u00edzena na m\u00e9m za\u0159\u00edzen\u00ed iPhone 13 Pro.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9758\" class=\"elementor elementor-9758\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">ZDARMA p\u0159\u00edstup k NEVE\u0158EJN\u00c9 p\u0159\u00edpadovce Facebook a Instagram reklamy, kter\u00e1 za ka\u017edou investovanou 1 K\u010d do reklamy p\u0159inesla 10 K\u010d a v\u00edce (ROAS 10+, PNO pod 10 %) - 10x N\u00c1VRATNOST za posledn\u00ed rok<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_case_study\" name=\"blog form venda case study\" aria-label=\"blog form venda case study\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9758\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud se v\u00e1m po\u0159\u00edzen\u00e9 fotografie nel\u00edb\u00ed, <strong>m\u016f\u017eete je p\u0159efotit<\/strong>. Ale soci\u00e1ln\u00ed s\u00ed\u0165 pak ostatn\u00edm u\u017eivatel\u016fm u sn\u00edmk\u016f uk\u00e1\u017ee \u00fadaj, kolikr\u00e1t jste fotografie p\u0159efotili, tedy m\u00edrn\u011b podv\u00e1d\u011bli. Kdy\u017e na\u0159\u00edzen\u00fd \u010das minete, <strong>nic se nestane<\/strong>. Ale op\u011bt bude u p\u0159\u00edsp\u011bvk\u016f p\u0159ipojen\u00fd \u00fadaj, <strong>\u017ee m\u00e1te zpo\u017ed\u011bn\u00ed<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"473\" height=\"1024\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_BeReal_ukazka_2_min-473x1024.jpeg\" alt=\"Takto p\u0159esn\u011b vypad\u00e1 m\u016fj BeReal &quot;My Friends&quot; feed. Naho\u0159e je m\u016fj nejnov\u011bj\u0161\u00ed p\u0159\u00edsp\u011bvek a pod t\u00edm dole jsou p\u0159\u00edsp\u011bvky m\u00fdch p\u0159\u00e1tel na soci\u00e1ln\u00ed s\u00edti. U m\u00e9ho p\u0159\u00edsp\u011bvku je vid\u011bt, \u017ee jsem ho vypublikoval o 16 hodin pozd\u011bji, ne\u017e p\u0159i\u0161lo \u00favodn\u00ed upozorn\u011bn\u00ed s dvou minutov\u00fdm oknem na vypublikov\u00e1n\u00ed p\u0159\u00edsp\u011bvku.\" class=\"wp-image-7636\" srcset=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_BeReal_ukazka_2_min-473x1024.jpeg 473w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_BeReal_ukazka_2_min-139x300.jpeg 139w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_BeReal_ukazka_2_min-768x1661.jpeg 768w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_BeReal_ukazka_2_min-710x1536.jpeg 710w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_BeReal_ukazka_2_min.jpeg 878w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><figcaption class=\"wp-element-caption\">Zde je vid\u011bt pohled na m\u016fj &#8220;My Friends&#8221; feed, kde vid\u00edte i m\u016fj nejnov\u011bj\u0161\u00ed p\u0159\u00edsp\u011bvek<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U m\u00e9ho <strong>nejnov\u011bj\u0161\u00edho p\u0159\u00edsp\u011bvku<\/strong>, kde jsem vyfotil, jak p\u00ed\u0161u tento \u010dl\u00e1nek (pardon, sed\u00edm tu oble\u010den\u00fd do p\u016fl t\u011bla, jeliko\u017e je brut\u00e1ln\u00ed vedro &#8211; prost\u0159edek l\u00e9ta, snad to nikoho nepohor\u0161\u00ed :)), je vid\u011bt, \u017ee se jedn\u00e1 o p\u0159\u00edsp\u011bvek se zpo\u017ed\u011bn\u00edm 16 hodin. Co to znamen\u00e1? <strong>BeReal m\u011b p\u0159ed 16. hodinami upozornilo<\/strong> na to, \u017ee bych m\u011bl vypublikovat p\u0159\u00edsp\u011bvek, jen\u017ee j\u00e1 u\u017e le\u017eel tou dobou v posteli a u\u017e jsem necht\u011bl publikovat post a tak jsem po\u010dkal do dal\u0161\u00edho dne, kde jsem tento den vypublikoval post se zpo\u017ed\u011bn\u00edm 16 hodin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u016f\u017eete si m\u011b p\u0159idat pod t\u00edmto username <strong>@cernovsky<\/strong> a nebo <a href=\"http:\/\/bere.al\/cernovsky\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>pod t\u00edmto linkem<\/strong><\/a> a sledovat moje denn\u00ed aktivity v autentick\u00e9m sv\u011btle. \ud83d\ude42<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"362\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_BeReal_ilustrace_jak_funguje.jpg\" alt=\"Zde m\u016f\u017eete vid\u011bt grafiku toho, jak BeReal funguje od upozorn\u011bn\u00ed a\u017e po vypublikov\u00e1n\u00ed p\u0159\u00edsp\u011bvku.\" class=\"wp-image-7638\" srcset=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_BeReal_ilustrace_jak_funguje.jpg 525w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_BeReal_ilustrace_jak_funguje-300x207.jpg 300w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><figcaption class=\"wp-element-caption\">Toto je uk\u00e1zka, jak BeReal funguje, od upozorn\u011bn\u00ed, p\u0159es vypublikov\u00e1n\u00ed fotky<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V p\u0159\u00edpad\u011b, \u017ee jeden den sd\u00edlen\u00ed \u00fapln\u011b vynech\u00e1te, <strong>tak\u00e9 se nic ned\u011bje<\/strong>. Jen si v tu dobu nebudete moci prohl\u00e9dnout fotky ostatn\u00edch p\u0159\u00e1tel. U\u017eivatele si m\u016f\u017eete p\u0159id\u00e1vat podobn\u011b jako na Instagramu, <strong>vyhled\u00e1v\u00e1n\u00ed funguje podle u\u017eivatelsk\u00fdch jmen<\/strong>. Ale pozor, v\u0161ichni, koho m\u00e1te v okruhu p\u0159\u00e1tel, o va\u0161ich fotografi\u00edch budou dost\u00e1vat push notifikace, pokud si funkci nevypnete. P\u0159\u00edsp\u011bvky se daj\u00ed nastavit jako ve\u0159ejn\u00e9, kdy je budou moci vyhledat i nezn\u00e1m\u00ed lid\u00e9, nebo jen pro vybran\u00e9 osoby.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1 jak dos\u00e1hnout PNO (pod\u00edl n\u00e1klad\u016f na obratu) pod 20 % d\u00edky v\u00fdkonnostn\u00ed TikTok reklam\u011b (5x n\u00e1vratnost investice do reklamy), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\">p\u0159\u00edpadovou studii TikTok najdete tady<\/a>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A to je v\u0161e. Texty \u010di videa budete na BeReal hledat t\u011b\u017eko, v\u0161e se mot\u00e1 kolem <strong>neupraven\u00fdch selfie z konkr\u00e9tn\u00edho momentu<\/strong>. Dal\u0161\u00ed funkce z\u0159ejm\u011b p\u0159ijdou \u010dasem, jak se s\u00ed\u0165 roz\u0161\u00ed\u0159\u00ed a tv\u016frci to nevylu\u010duj\u00ed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Obavy o soukrom\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">BeReal m\u00e1 ohlas zejm\u00e9na u mlad\u0161\u00edch generac\u00ed, p\u0159i\u010dem\u017e podle \u00fadaj\u016f spole\u010dnosti data.ai tvo\u0159\u00ed <a href=\"https:\/\/www.cernovsky.cz\/marketing\/generace-xyz-reklama\/\">v\u011bt\u0161inu u\u017eivatel\u016f aplikace generace Z a mileni\u00e1lov\u00e9<\/a>. P\u0159etrv\u00e1vaj\u00ed v\u0161ak obavy o ochranu soukrom\u00ed ohledn\u011b zp\u016fsobu, jak\u00fdm aplikace shroma\u017e\u010fuje informace o sv\u00fdch u\u017eivatel\u00edch a strach z toho, jak je jednoho dne vyu\u017eije. V <a href=\"https:\/\/bere.al\/en\/terms\" target=\"_blank\" rel=\"noreferrer noopener\">podm\u00ednk\u00e1ch pou\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00ed s\u00edt\u011b BeReal<\/a> toti\u017e najdete \u010d\u00e1st, kde BeReal \u0159\u00edk\u00e1, \u017ee m\u00e1 n\u00e1rok na vyu\u017e\u00edv\u00e1n\u00ed v\u00e1mi sd\u00edlen\u00e9ho obsahu skrze soci\u00e1ln\u00ed s\u00ed\u0165 BeReal po dobu 30 let! N\u00ed\u017ee p\u0159id\u00e1v\u00e1m screenshot, kter\u00fd je po\u0159\u00edzen 10. 11. 2022. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"754\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_BeReal_30_let_pravo-1024x754.png\" alt=\"\" class=\"wp-image-7962\" srcset=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_BeReal_30_let_pravo-1024x754.png 1024w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_BeReal_30_let_pravo-300x221.png 300w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_BeReal_30_let_pravo-768x565.png 768w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_BeReal_30_let_pravo-1536x1130.png 1536w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_BeReal_30_let_pravo-2048x1507.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">BeReal si vyhrazuje pr\u00e1vo, \u017ee m\u016f\u017ee jakkoliv vyu\u017e\u00edt v\u00e1mi sd\u00edlen\u00ed obsah po dobu 30 let<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00edm z hlavn\u00edch stra\u0161\u00e1k\u016f je akumulace informac\u00ed o ka\u017edodenn\u00ed rutin\u011b jednotliv\u00fdch u\u017eivatel\u016f, d\u00edky nim\u017e by se dal n\u00e1sledn\u011b vytvo\u0159it fale\u0161n\u00fd profil s osobn\u00edmi daty. V podm\u00ednk\u00e1ch pou\u017e\u00edv\u00e1n\u00ed aplikace je sice uvedeno, \u017ee nep\u0159eprod\u00e1v\u00e1 \u00fadaje u\u017eivatel\u016f t\u0159et\u00edm stran\u00e1m, ale pokud by se tyto z\u00e1sady zm\u011bnily, mohlo by to otev\u0159\u00edt <strong>dve\u0159e probl\u00e9m\u016fm s ochranou soukrom\u00ed<\/strong>, od <strong>c\u00edlen\u00e9 reklamy<\/strong> a\u017e po <strong>sledov\u00e1n\u00ed<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"1024\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_BeReal_ukazka_min.jpg\" alt=\"\" class=\"wp-image-7640\" srcset=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_BeReal_ukazka_min.jpg 520w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_BeReal_ukazka_min-152x300.jpg 152w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><figcaption class=\"wp-element-caption\">Uk\u00e1zka p\u0159\u00edsp\u011bvku z BeReal od p\u0159\u00edtele<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sta\u017een\u00ed aplikace BeReal<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>St\u00e1hn\u011bte si v <strong>Google Play<\/strong> nebo <strong>App Store<\/strong> aplikaci BeReal.<\/li>\n\n\n\n<li><strong>Vytvo\u0159te \u00fa\u010det<\/strong>, kam v\u00e1m budou chodit ka\u017edodenn\u00ed ozn\u00e1men\u00ed.<\/li>\n\n\n\n<li>Ve chv\u00edli, kdy v\u00e1m p\u0159ijde v\u00fdzva, m\u00e1te dv\u011b minuty na to, abyste <strong>sd\u00edleli neupravenou fotografii<\/strong> sebe a sv\u00e9ho okol\u00ed (telefon vyfot\u00ed sn\u00edmek jak zadn\u00ed, tak p\u0159edn\u00ed kamerou). M\u016f\u017eete <strong>p\u0159idat i popisek<\/strong> a <strong>reagovat<\/strong> na BeReal p\u0159\u00e1tel.<\/li>\n\n\n\n<li>\u010cas upozorn\u011bn\u00ed se <strong>ka\u017ed\u00fd den m\u011bn\u00ed<\/strong>, tak\u017ee si podle n\u011bj nem\u016f\u017eete napl\u00e1novat sv\u016fj den, abyste byli zaj\u00edmav\u00ed \u2013 v\u0161em u\u017eivatel\u016fm ov\u0161em p\u0159ijde ve stejnou chv\u00edli.<\/li>\n\n\n\n<li>Ve chv\u00edli, kdy zve\u0159ejn\u00edte sv\u00e9 BeReal, objev\u00ed se v\u00e1m obsah ostatn\u00edch \u2013 <strong>do t\u00e9 doby ho m\u00e1te skryt\u00fd<\/strong>.<\/li>\n\n\n\n<li>Va\u0161e berealko zmiz\u00ed ve chv\u00edli, kdy se druh\u00fd den objev\u00ed v\u00fdzva k vyfocen\u00ed dal\u0161\u00edho.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9794\" class=\"elementor elementor-9794\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">TIP na ebook ZDARMA: Bu\u010fte \u00daSP\u011a\u0160N\u00cd na soci\u00e1ln\u00edch s\u00edt\u00edch s 21 nejv\u00edc TRENDY t\u00e9maty pro TVORBU vide\u00ed a p\u0159\u00edsp\u011bvk\u016f na Instagram, TikTok, YouTube, Threads, LinkedIn, X a Facebook\n(PDF)<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_21_video_ideas\" name=\"blog form 21 temat na videa a prispevky\" aria-label=\"blog form 21 temat na videa a prispevky\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9794\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">BeReal je velice zaj\u00edmav\u00fd pokus o nov\u00fd standard soci\u00e1ln\u00edch m\u00e9di\u00ed. U\u017e se soci\u00e1ln\u00ed s\u00edt\u011b nemaj\u00ed to\u010dit jen kolem upraven\u00fdch vide\u00ed, p\u0159edp\u0159ipraven\u00fdch text\u016f a vymazlen\u00fdch fotek. <strong>BeReal je o tom b\u00fdt co nejv\u00edce autentick\u00fd<\/strong>, te\u010f a tady.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cernovsky.cz\/kategorie\/case-studies\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/kategorie\/case-studies\/\" target=\"_blank\" rel=\"noreferrer noopener\">P\u0159\u00edpadov\u00e9 studie na\u0161\u00ed pr\u00e1ce najdete tady<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denn\u011b sd\u00edl\u00edme hodnotn\u00e9 tipy na&nbsp;sv\u016fj <a href=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>, <a href=\"https:\/\/www.threads.net\/@cernovskycz\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" target=\"_blank\" rel=\"noreferrer noopener\">Threads<\/a>,&nbsp;<a href=\"https:\/\/www.tiktok.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a>,&nbsp;<a href=\"https:\/\/www.facebook.com\/cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/cernovskytomas\" data-type=\"link\" data-id=\"https:\/\/twitter.com\/cernovskytomas\" target=\"_blank\" rel=\"noreferrer noopener\">X<\/a>,&nbsp;<a href=\"https:\/\/www.youtube.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a>&nbsp;a&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovskycz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>. Najdete tam dal\u0161\u00ed tipy pro va\u0161i reklamu a na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovsky_tomas\/\" target=\"_blank\" rel=\"noreferrer noopener\">osobn\u00edm Instagramu<\/a>&nbsp;najdete i st\u0159\u00edpky z&nbsp;m\u00e9ho osobn\u00edho \u017eivota, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bjte se BeRealov\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na&nbsp;str\u00e1nce&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/o-mne\/\">O mn\u011b<\/a>, m\u00e9 hodnoty naleznete na&nbsp;stejn\u00e9 str\u00e1nce a m\u00e9 slu\u017eby najdete na&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/specializace\/\">str\u00e1nce specializace zde<\/a>. Pokud byste si cht\u011bli ov\u011b\u0159it kvalitu m\u00e9 pr\u00e1ce,&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/reference\/\">mrkn\u011bte tady<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zdroje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bere.al\/en\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/bere.al\/en<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/maji-se-zavedena-socialni-media-bat--pocet-stazeni-aplikace-bereal-letos-vzrostl-o-350--__s288x16633.html\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.focus-age.cz\/m-journal\/aktuality\/maji-se-zavedena-socialni-media-bat&#8211;pocet-stazeni-aplikace-bereal-letos-vzrostl-o-350&#8211;__s288x16633.html<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.zeny.cz\/zaujalo-nas\/konec-mindraku-z-instagramu-na-bereal-se-sdili-jen-skutecne-fotky-9362.html\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.zeny.cz\/zaujalo-nas\/konec-mindraku-z-instagramu-na-bereal-se-sdili-jen-skutecne-fotky-9362.html<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/eltecnoanalista.com\/cs\/como-instagram-pero-con-la-verdad-yo-uso-bereal-y-te-aconsejo-que-hagas-lo-mismo\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/eltecnoanalista.com\/cs\/como-instagram-pero-con-la-verdad-yo-uso-bereal-y-te-aconsejo-que-hagas-lo-mismo\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Popularita nov\u00e9 soci\u00e1ln\u00ed aplikace BeReal roste z\u00e1vratnou rychlost\u00ed. V aplikaci jde nam\u00edsto dokonalosti o skute\u010dn\u00e9, autentick\u00e9 a neupraven\u00e9 sn\u00edmky. M\u00e1 to ale jeden h\u00e1\u010dek. Ka\u017ed\u00fd u\u017eivatel m\u016f\u017ee zve\u0159ejnit p\u0159\u00edsp\u011bvek pouze jednou denn\u011b. Co\u017ee? Historie BeReal BeReal existuje od roku 2020, spole\u010dnost byla zalo\u017eena ve Francii, od t\u00e9 doby byla podle \u00fadaj\u016f spole\u010dnosti Apptopia nainstalov\u00e1na na [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7642,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"bereal","footnotes":""},"categories":[9],"tags":[93,37,11],"class_list":["post-7630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-bereal","tag-marketing","tag-socialni-site"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/7630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=7630"}],"version-history":[{"count":5,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/7630\/revisions"}],"predecessor-version":[{"id":9828,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/7630\/revisions\/9828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/7642"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=7630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=7630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=7630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}