{"id":7562,"date":"2022-07-18T07:42:00","date_gmt":"2022-07-18T05:42:00","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=7562"},"modified":"2024-04-22T16:17:44","modified_gmt":"2024-04-22T14:17:44","slug":"youtube-reklama-navod","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/youtube-reklama-navod\/","title":{"rendered":"YouTube reklama Ultimate guide \u2013 v\u0161e, co pot\u0159ebujete v\u011bd\u011bt o reklam\u011b na YouTube v roce 2024"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cernovsky.cz\/marketing\/video-reklama-online\/\">Video form\u00e1ty v&nbsp;on-line reklam\u011b<\/a> za\u017e\u00edvaj\u00ed v&nbsp;dne\u0161n\u00ed dob\u011b neb\u00fdval\u00fd rozmach. Pod\u00edl videoreklam na celkov\u00e9m objemu inzerce neust\u00e1le nar\u016fst\u00e1 a vypad\u00e1 to, \u017ee ani v&nbsp;p\u0159\u00ed\u0161t\u00edch letech sv\u00e9 tempo nezpomal\u00ed. Celosv\u011btov\u011b nejv\u011bt\u0161\u00ed a nejv\u00fdznamn\u011bj\u0161\u00ed video platformou sou\u010dasnosti je YouTube. Proto by YouTube reklama m\u011bla figurovat v&nbsp;r\u00e1mci va\u0161\u00ed <a href=\"https:\/\/www.cernovsky.cz\/marketing\/marketingovy-trychtyr\/\">reklamn\u00ed strategie<\/a>, pokud uzn\u00e1te, \u017ee d\u00e1v\u00e1 smysl. V&nbsp;dne\u0161n\u00edm \u010dl\u00e1nku se na n\u011bj pod\u00edv\u00e1me zbl\u00edzka a p\u0159edstav\u00edme si v\u0161echny mo\u017enosti, kter\u00e9 nab\u00edz\u00ed na poli reklamy. Sezn\u00e1m\u00edme se s&nbsp;jeho funkcionalitou, rozli\u010dn\u00fdmi reklamn\u00edmi form\u00e1ty i optim\u00e1ln\u00edm nastaven\u00edm kampan\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_YouTube_reklama-1024x683.jpg\" alt=\"YouTube reklama pat\u0159\u00ed ke skv\u011bl\u00fdm kan\u00e1l\u016fm pro budov\u00e1n\u00ed pov\u011bdom\u00ed o zna\u010dce, produktu nebo slu\u017eb\u011b. Je to velice siln\u00fd n\u00e1stroj na budov\u00e1n\u00ed brandu. Um\u00ed i generovat n\u00e1v\u0161t\u011bvnost na web a nebo doru\u0161\u010dovat konverze, ale v tomto se nebude t\u00e9m\u011b\u0159 nikdy jednat o siln\u00fd kan\u00e1l.\" class=\"wp-image-7564\" srcset=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_YouTube_reklama-1024x683.jpg 1024w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_YouTube_reklama-300x200.jpg 300w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_YouTube_reklama-768x512.jpg 768w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_YouTube_reklama-1536x1024.jpg 1536w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_YouTube_reklama-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">YouTube reklama je skv\u011bl\u00fd kan\u00e1l pro budov\u00e1n\u00ed pov\u011bdom\u00ed o zna\u010dce nebo produktech, konverze od ni moc ne\u010dekejte<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Zdroj: Photo by <a href=\"https:\/\/unsplash.com\/@nordwood?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noopener\">NordWood Themes<\/a> on <a href=\"https:\/\/unsplash.com\/s\/photos\/youtube?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1, jak vyprodat sklady d\u00edky Facebook, Instagram a Google Ads reklam\u011b s PNO pod 15 % (jako se to povedlo u na\u0161eho klienta), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\">p\u0159\u00edpadovou studii najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>YouTube ve zkratce<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/YouTube#:~:text=YouTube%20is%20an%20American%20online,visited%20website%2C%20after%20Google%20Search.\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a> je nejv\u011bt\u0161\u00ed sv\u011btovou platformou pro sd\u00edlen\u00ed video soubor\u016f. Vznikl v&nbsp;roce 2005 a od roku 2006 je provozov\u00e1n spole\u010dnost\u00ed <a href=\"https:\/\/en.wikipedia.org\/wiki\/Google\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>. Od roku 2015 je k&nbsp;dispozici placen\u00e1 verze YouTube Premium, kter\u00e1 u\u017eivatel\u016fm umo\u017e\u0148uje blokovat reklamy nebo zhl\u00e9dnout pr\u00e9miov\u00fd obsah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U\u017eivatel\u00e9 platformy mohou nahr\u00e1vat \u010di p\u0159ehr\u00e1vat videa, streamovat, hodnotit, komentovat nebo sd\u00edlet.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u016fle\u017eitost a s\u00edlu platformy YouTube potvrzuj\u00ed i <a href=\"https:\/\/blog.hootsuite.com\/youtube-stats-marketers\/\" target=\"_blank\" rel=\"noopener\">statistick\u00e1 data<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Na YouTube je ka\u017edou sekundu <strong>nahr\u00e1no 2,4 GB videa<\/strong>.<\/li>\n\n\n\n<li>Ka\u017edou hodinu je na tuto platformu nahr\u00e1no 500 hodin video obsahu.<\/li>\n\n\n\n<li>Ka\u017ed\u00fd den u\u017eivatel\u00e9 <strong>zhl\u00e9dnou 5 miliard vide\u00ed<\/strong>.<\/li>\n\n\n\n<li>YouTube m\u00e1 2 miliardy aktivn\u00edch u\u017eivatel\u016f.<\/li>\n\n\n\n<li>Celkov\u00fd po\u010det vide\u00ed na YouTube p\u0159evy\u0161uje 5 miliard.<\/li>\n\n\n\n<li>Pr\u016fm\u011brn\u00e1 doba sledov\u00e1n\u00ed YouTube ka\u017edoro\u010dn\u011b stoup\u00e1.<\/li>\n\n\n\n<li>Nejpopul\u00e1rn\u011bj\u0161\u00ed video <a href=\"https:\/\/www.youtube.com\/watch?v=XqZsoesa55w\" target=\"_blank\" rel=\"noreferrer noopener\">\u201eBaby Shark\u201c m\u00e1 p\u0159es 10 miliard zhl\u00e9dnut\u00ed<\/a>.<\/li>\n\n\n\n<li>77 % u\u017eivatel\u016f spad\u00e1 do v\u011bkov\u00e9 kategorie 15-35 let.<\/li>\n\n\n\n<li>56 % u\u017eivatel\u016f YouTube tvo\u0159\u00ed mu\u017ei.<\/li>\n\n\n\n<li>YouTube je po Facebooku druh\u00e1 <a href=\"https:\/\/www.cernovsky.cz\/marketing\/top-10-socialni-site\/\">nejpou\u017e\u00edvan\u011bj\u0161\u00ed soci\u00e1ln\u00ed s\u00ed\u0165<\/a>.<\/li>\n\n\n\n<li>40,9 % u\u017eivatel\u016f nav\u0161t\u011bvuje YouTube prost\u0159ednictv\u00edm mobiln\u00edch telefon\u016f.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nem\u00e9n\u011b zaj\u00edmav\u00e1 jsou i data, kter\u00e1 vypl\u00fdvaj\u00ed <a href=\"https:\/\/blog.hootsuite.com\/youtube-stats-marketers\/\" target=\"_blank\" rel=\"noopener\">z&nbsp;pr\u016fzkumu spole\u010dnosti Google<\/a>, t\u00fdkaj\u00edc\u00ed se YouTube reklamy. Pr\u016fzkum byl zalo\u017een na studii 2000 dobrovoln\u00edk\u016f ve v\u011bku od 18-64 let:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>70 % u\u017eivatel\u016f si zakoupilo konkr\u00e9tn\u00ed zna\u010dku po zhl\u00e9dnut\u00ed videoreklamy nebo brandov\u00e9ho videa na YouTube<\/li>\n\n\n\n<li>YouTube reklama, c\u00edlen\u00e1 dle n\u00e1kupn\u00edho chov\u00e1n\u00ed, m\u00e1 o 100 % vy\u0161\u0161\u00ed \u00fasp\u011b\u0161nost ne\u017e reklamy c\u00edlen\u00e9 podle demografick\u00fdch \u00fadaj\u016f.<\/li>\n\n\n\n<li>YouTube reklama c\u00edlen\u00e1 dle n\u00e1kupn\u00edho chov\u00e1n\u00ed m\u00e1 tak\u00e9 o 32 % vy\u0161\u0161\u00ed faktor zapamatovatelnosti reklamy. Kombinace demografick\u00e9ho c\u00edlen\u00ed a c\u00edlen\u00ed dle n\u00e1kupn\u00edho chov\u00e1n\u00ed pak v\u00fdkonnost reklamy zvy\u0161uje pouze m\u00edrn\u011b.<\/li>\n\n\n\n<li>Za rok 2021 YouTube utr\u017eil za reklamy pouze na trhu v&nbsp;USA 5,56 miliard dolar\u016f. Tato \u010d\u00e1stka ka\u017ed\u00fd rok stoup\u00e1.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud si nev\u00edte rady, jak na YouTube reklamu, mohly by v\u00e1m <a href=\"https:\/\/www.cernovsky.cz\/marketing\/ai-nastroje\/\" data-type=\"URL\" data-id=\"https:\/\/www.cernovsky.cz\/marketing\/ai-nastroje\/\">pomoci tyto AI n\u00e1stroje<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>YouTube reklama se vyplat\u00ed<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Stejn\u011b, jak je tomu u <a href=\"https:\/\/www.cernovsky.cz\/marketing\/druhy-socialnich-siti\/\">jin\u00fdch soci\u00e1ln\u00edch s\u00edt\u00ed<\/a>, i YouTube nab\u00edz\u00ed benefity v&nbsp;podob\u011b <strong>n\u00edzk\u00e9 ceny<\/strong>, <strong>efektivn\u00edho c\u00edlen\u00ed<\/strong> a <strong>snadn\u00e9 m\u011b\u0159itelnosti<\/strong>. P\u0159in\u00e1\u0161\u00ed v\u0161ak i mnoho dal\u0161\u00edch v\u00fdhod. Poj\u010fme se na jednotliv\u00e9 benefity YouTube reklamy pod\u00edvat bl\u00ed\u017ee:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00edzk\u00e1 cena: I kdy\u017e cenu za zhl\u00e9dnut\u00ed nelze bez bli\u017e\u0161\u00ed specifikace p\u0159esn\u011b ur\u010dit a nen\u00ed pevn\u011b dan\u00e1, je v&nbsp;porovn\u00e1n\u00ed s&nbsp;jin\u00fdmi formami reklamy velice v\u00fdhodn\u00e1.&nbsp;<\/li>\n\n\n\n<li>Osloven\u00ed c\u00edlov\u00e9 skupiny: Mo\u017enosti c\u00edlen\u00ed jsou zde opravdu \u0161irok\u00e9. C\u00edlovou skupinu na YouTube je mo\u017en\u00e9 zac\u00edlit na z\u00e1klad\u011b demografick\u00fdch \u00fadaj\u016f, t\u00e9mat, kl\u00ed\u010dov\u00fdch slov, n\u00e1kupn\u00edho chov\u00e1n\u00ed, pohlav\u00ed, v\u011bku, p\u0159\u00edjmu, individu\u00e1ln\u00edch z\u00e1jm\u016f nebo mnoha dal\u0161\u00edch parametr\u016f.<\/li>\n\n\n\n<li>Osobn\u00ed p\u0159\u00edstup: YouTube reklama nab\u00edz\u00ed mo\u017enost vypr\u00e1v\u011bt publiku sv\u016fj p\u0159\u00edb\u011bh a je mnohem autenti\u010dt\u011bj\u0161\u00ed ne\u017e jin\u00e9 reklamn\u00ed form\u00e1ty. Je tedy skv\u011bl\u00e1 pro budov\u00e1n\u00ed brandu. Prost\u0159ednictv\u00edm videoreklamy m\u016f\u017eete v&nbsp;u\u017eivateli vzbudit emoce a vybudovat tak pevn\u011bj\u0161\u00ed vazbu mezi va\u0161\u00ed zna\u010dkou a c\u00edlov\u00fdm publikem<\/li>\n\n\n\n<li>Vytvo\u0159en\u00ed reklamn\u00ed kampan\u011b je snadn\u00e9 a rychl\u00e9: Vytvo\u0159en\u00ed \u00fa\u010dtu, nastaven\u00ed a spu\u0161t\u011bn\u00ed kampan\u011b zvl\u00e1dnete s&nbsp;trochou cviku b\u011bhem n\u011bkolika minut.<\/li>\n\n\n\n<li>Prokazateln\u00e9 v\u00fdsledky: Prost\u0159ednictv\u00edm <a href=\"https:\/\/www.cernovsky.cz\/marketing\/reklama-v-google-ads-reklama-na-facebooku\/\">Google Ads<\/a> m\u016f\u017eete kontrolovat sv\u00e9 v\u00fdsledky. Zjist\u00edte statistiky zobrazen\u00ed, n\u00e1klad\u016f a podrobn\u00e9 informace o rozpo\u010dtu. V&nbsp;\u00fa\u010dtu YouTube naleznete kartu Analytics, kde zase zjist\u00edte informace o div\u00e1c\u00edch, jejich preferenc\u00edch ohledn\u011b vide\u00ed a \u010dasu str\u00e1ven\u00e9m sledov\u00e1n\u00edm.<\/li>\n\n\n\n<li>Tvorba vide\u00ed pro YouTube je snadn\u00e1: Na rozd\u00edl od televizn\u00edch reklam zvl\u00e1dnete v\u00fdrobu <a href=\"https:\/\/www.cernovsky.cz\/marketing\/video-reklama-online\/\">videoreklam pro YouTube<\/a> i v \u201eamat\u00e9rsk\u00fdch\u201c podm\u00ednk\u00e1ch a nemus\u00edte do jejich tvorby investovat statis\u00edce. Na internetu je k&nbsp;dispozici mnoho video editor\u016f, \u010di program\u016f, kter\u00e9 um\u00ed vytvo\u0159it p\u016fsobiv\u00e1 videa nap\u0159\u00edklad z&nbsp;va\u0161ich fotografi\u00ed.<\/li>\n\n\n\n<li>Podpora organick\u00e9 n\u00e1v\u0161t\u011bvnosti str\u00e1nek: Zvy\u0161ov\u00e1n\u00ed pov\u011bdom\u00ed o va\u0161\u00ed zna\u010dce m\u00e1 za n\u00e1sledek n\u00e1r\u016fst organick\u00fdch n\u00e1v\u0161t\u011bv va\u0161ich internetov\u00fdch str\u00e1nek. Pokud u\u017eivatel\u00e9 zhl\u00e9dnou va\u0161i video reklamu, je velk\u00e1 pravd\u011bpodobnost, \u017ee se budou cht\u00edt dozv\u011bd\u011bt v\u00edce, a proto nav\u0161t\u00edv\u00ed i va\u0161i internetovou str\u00e1nku. A nezapome\u0148te, jestli\u017ee chcete maximalizovat efekt organick\u00fdch n\u00e1v\u0161t\u011bv str\u00e1nek, je nutn\u00e9 m\u00edt spr\u00e1vn\u011b nastavenou optimalizaci webu pro vyhled\u00e1va\u010de.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center is-image-fill has-black-color has-text-color has-background has-medium-font-size\" style=\"background-color:#dbfbdb\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<p class=\"has-large-font-size wp-block-paragraph\"><em><strong>PRO TIP<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete, aby v\u00e1m <strong>profesion\u00e1lov\u00e9 pom\u00e1hali<\/strong> s tvorbou video obsahu na soci\u00e1ln\u00ed s\u00edt\u011b?<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"line-height:1.2\">TikTok videa, Instagram a Facebook Reels, YouTube Shorts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00edskejte <strong>10 tis\u00edc<\/strong> nebo <strong>100 tis\u00edc zhl\u00e9dnut\u00ed<\/strong> u va\u0161ich vide\u00ed a prod\u00e1vejte jednodu\u0161e!<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"line-height:1.2\">A cena?&nbsp;Nebojte, majlant to nen\u00ed. V\u00edce se o t\u00e9to <a href=\"https:\/\/www.cernovsky.cz\/strihani-videi-podnikatel\/\">slu\u017eb\u011b st\u0159\u00edh\u00e1n\u00ed kr\u00e1tk\u00fdch vide\u00ed na TikTok a dal\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u011b dozv\u00edte zde<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak takov\u00e1 videa vypadaj\u00ed? Mrkn\u011bte nap\u0159. ke <a href=\"https:\/\/www.tiktok.com\/@cernovskycz\" data-type=\"URL\" data-id=\"https:\/\/www.tiktok.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">mn\u011b na TikTok<\/a>.<\/p>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png);background-position:50% 51%\"><a href=\"https:\/\/www.cernovsky.cz\/strihani-videi-podnikatel\/\"><img decoding=\"async\" width=\"612\" height=\"408\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png\" alt=\"\" class=\"wp-image-8499 size-full\" srcset=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png 612w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg-300x200.png 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>YouTube<\/strong> reklama: form\u00e1ty reklamy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V&nbsp;r\u00e1mci platformy YouTube existuje velk\u00e9 mno\u017estv\u00ed reklamn\u00edch form\u00e1t\u016f, kter\u00e9 se daj\u00ed pro propagaci vyu\u017e\u00edt:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P\u0159esko\u010diteln\u00e1 YouTube reklama in-stream:<\/strong> Tato reklama se zobrazuje v&nbsp;r\u00e1mci videop\u0159ehr\u00e1va\u010de a u\u017eivatel m\u00e1 mo\u017enost po uplynut\u00ed 5 vte\u0159in video p\u0159esko\u010dit. Je podporov\u00e1na po\u010d\u00edta\u010di, mobiln\u00edmi za\u0159\u00edzen\u00edmi, hern\u00edmi konzolemi nebo televizemi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nep\u0159esko\u010diteln\u00e1 YouTube reklama in-stream: <\/strong>M\u016f\u017ee b\u00fdt um\u00edst\u011bna pouze p\u0159ed p\u0159ehr\u00e1n\u00edm videa. U\u017eivatel ji mus\u00ed zhl\u00e9dnout celou. Je podporov\u00e1na po\u010d\u00edta\u010di, mobiln\u00edmi za\u0159\u00edzen\u00edmi, hern\u00edmi konzolemi nebo televizemi. D\u00e9lka reklamy se pohybuje dle dan\u00e9ho regionu v&nbsp;rozmez\u00ed od 15 do 20 vte\u0159in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mikrospoty (bumpery):<\/strong> Jedn\u00e1 se o kr\u00e1tk\u00e9 nep\u0159esko\u010diteln\u00e9 videoreklamy v maxim\u00e1ln\u00ed d\u00e9lce 6&nbsp;sekund, kter\u00e9 mus\u00ed b\u00fdt zhl\u00e9dnuty p\u0159ed p\u0159ehr\u00e1n\u00edm videa. Mikrospoty jsou zapnuty, kdy\u017e jsou zapnuty p\u0159esko\u010diteln\u00e9 nebo nep\u0159esko\u010diteln\u00e9 reklamy. Podporov\u00e1ny jsou v&nbsp;r\u00e1mci po\u010d\u00edta\u010d\u016f, mobiln\u00edch za\u0159\u00edzen\u00ed a hern\u00edch konzol\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P\u0159ekr\u00fdvan\u00e9 reklamy:<\/strong> Tento form\u00e1t p\u0159edstavuje reklamu p\u0159ekr\u00fdvaj\u00edc\u00ed spodn\u00edch 20 % okna videoprohl\u00ed\u017ee\u010de. M\u016f\u017ee se jednat o obr\u00e1zek nebo textov\u00e9 sd\u011blen\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_YouTube_reklama_formaty.jpg\" alt=\"YouTube reklama disponuje velk\u00fdm mno\u017estv\u00edm form\u00e1t\u016f, kter\u00fd je mo\u017eno vyu\u017e\u00edvat s r\u016fzn\u00fdmi videi. Ka\u017ed\u00fd form\u00e1t m\u00e1 sv\u00e1 specifika a doporu\u010dil bych ho v konkr\u00e9tn\u00edm p\u0159\u00edpad\u011b, jakmile budu zn\u00e1t c\u00edl reklamy.\" class=\"wp-image-7566\" srcset=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_YouTube_reklama_formaty.jpg 1024w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_YouTube_reklama_formaty-300x200.jpg 300w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_YouTube_reklama_formaty-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">YouTube reklama m\u00e1 n\u011bkolik form\u00e1t\u016f, ka\u017ed\u00fd z nich se hod\u00ed pro jin\u00fd c\u00edl reklamy<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Zdroj: <a href=\"http:\/\/www.digital4branding.com\/digitalmarketingservices\/video-marketing\/\" target=\"_blank\" rel=\"noopener\">video marketing | how to increase youtube views and subscribers? | (digital4branding.com)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">YouTube reklama: s<strong>pr\u00e1vn\u00e9 c\u00edlen\u00ed je z\u00e1kladem \u00fasp\u011b\u0161n\u00e9 kampan\u011b<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jak ji\u017e bylo uvedeno v\u00fd\u0161e, YouTube reklama nab\u00edz\u00ed mnoho zp\u016fsob\u016f, jak na n\u00e1v\u0161t\u011bvn\u00edky c\u00edlit. D\u00edky tomu m\u016f\u017eete velice p\u0159esn\u011b vymezit okruh u\u017eivatel\u016f pro va\u0161e reklamy a oslovit relevantn\u00ed publikum. \u0160irok\u00e1 u\u017eivatelsk\u00e1 z\u00e1kladna a neust\u00e1le rostouc\u00ed po\u010det unik\u00e1tn\u00edch u\u017eivatel\u016f YouTube poskytuje p\u0159\u00edle\u017eitost testovat v&nbsp;r\u00e1mci kampan\u00ed rozli\u010dn\u00e9 mo\u017enosti c\u00edlen\u00ed pro dosa\u017een\u00ed co nejlep\u0161\u00edch v\u00fdsledk\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro za\u010d\u00e1tek je d\u016fle\u017eit\u00e9 nezahrnovat v&nbsp;r\u00e1mci c\u00edlen\u00ed p\u0159\u00edli\u0161 mnoho parametr\u016f najednou. D\u00edky tomu odhal\u00edte, kter\u00e9 parametry pro va\u0161i kampa\u0148 skute\u010dn\u011b funguj\u00ed. Pokud by parametr\u016f bylo p\u0159\u00edli\u0161 moc, bylo by velice komplikovan\u00e9 identifikovat, kter\u00e9 skute\u010dn\u011b funguj\u00ed a p\u0159in\u00e1\u0161\u00ed pot\u0159ebn\u00fd efekt, a kter\u00e9 ne. Naopak zahrnut\u00ed pouze n\u011bkolika m\u00e1lo parametr\u016f p\u0159inese zcela jasn\u00e9 v\u00fdsledky a poznatky, kter\u00e9 m\u016f\u017eete aplikovat v r\u00e1mci dal\u0161\u00edch kampan\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ale pozor! Pokud je definovan\u00e1 c\u00edlov\u00e1 skupina p\u0159\u00edli\u0161 mal\u00e1, kampa\u0148 tak\u00e9 nebude fungovat spr\u00e1vn\u011b, v&nbsp;tomto p\u0159\u00edpad\u011b je tedy t\u0159eba c\u00edlen\u00ed upravit a zahrnout parametr\u016f v\u00edce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00edlen\u00ed v&nbsp;r\u00e1mci YouTube reklamy umo\u017e\u0148uje nastavit i vylou\u010den\u00ed ur\u010dit\u00fdch parametr\u016f. D\u00edky t\u00e9to funkci m\u016f\u017eete ur\u010dit, na koho c\u00edlit nechcete. Toto nastaven\u00ed je vhodn\u00e9 nap\u0159\u00edklad pokud poskytujete slu\u017eby ve specifick\u00e9 \u010d\u00e1sti odv\u011btv\u00ed a chcete eliminovat ostatn\u00ed oblasti, ve kter\u00fdch sv\u00e9 slu\u017eby nenab\u00edz\u00edte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud chcete prost\u0159ednictv\u00edm YouTube reklamy zas\u00e1hnout skute\u010dn\u011b relevantn\u00ed publikum, je t\u0159eba c\u00edlov\u00e9 skupin\u011b p\u0159izp\u016fsobit i obsah reklamy. Zamyslete se, a odpov\u011bzte si na ot\u00e1zku, jak svou kl\u00ed\u010dovou skupinu nejl\u00e9pe oslovit a p\u0159im\u011bt ji ke konverzn\u00ed akci. Pak na z\u00e1klad\u011b toho vytvo\u0159te obsah reklamy, kter\u00e1 je relevantn\u00ed a sm\u011b\u0159uje k&nbsp;napln\u011bn\u00ed ur\u010den\u00fdch c\u00edl\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube reklama um\u00ed kampa\u0148 zac\u00edlit i v&nbsp;z\u00e1vislosti na historii vyhled\u00e1v\u00e1n\u00ed u\u017eivatel\u016f. P\u0159edstavuje tak skv\u011blou mo\u017enost pro efektivn\u00ed remarketing, d\u00edky kter\u00e9mu m\u016f\u017ee v&nbsp;dlouhodob\u011bj\u0161\u00edm horizontu doj\u00edt k&nbsp;v\u00fdrazn\u00e9mu sn\u00ed\u017een\u00ed n\u00e1klad\u016f na konverzi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V&nbsp;p\u0159\u00edpad\u011b, kdy v&nbsp;r\u00e1mci kampan\u00ed pot\u0159ebujete c\u00edlit na konkr\u00e9tn\u00ed kl\u00ed\u010dov\u00e1 slova, ur\u010dit\u011b v\u011bnujte pozornost tomu, \u017ee v&nbsp;r\u00e1mci YouTube Ads b\u00fdv\u00e1 cena prokliku levn\u011bj\u0161\u00ed, ne\u017e je tomu v&nbsp;r\u00e1mci vyhled\u00e1v\u00e1n\u00ed na Googlu. Pozor, zmi\u0148uji ne\u017e v r\u00e1mci vyhled\u00e1v\u00e1n\u00ed, nikoliv v r\u00e1mci bannerov\u00e9 reklamy, zde je cena za proklik jasn\u011b ni\u017e\u0161\u00ed. Pokud tedy podnik\u00e1te v&nbsp;odv\u011btv\u00ed, kde je cena za proklik kl\u00ed\u010dov\u00e9ho slova vysok\u00e1, m\u016f\u017ee YouTube p\u0159edstavovat zaj\u00edmavou alternativu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"465\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_YouTube_reklama_demografie-1024x465.png\" alt=\"YouTube reklama nab\u00edz\u00ed mo\u017enosti segmentace jako v\u011bt\u0161ina dal\u0161\u00edch reklamn\u00edch syst\u00e9m\u016f. M\u016f\u017eete c\u00edlit pouze na \u017eeny nebo na mu\u017ee, d\u00e1le m\u016f\u017eete vyb\u00edrat v\u011bkov\u00e9 segmenty. Zdali se jedn\u00e1 o rodi\u010de, nerodi\u010de a v n\u011bkter\u00fdch zem\u00edch dokonce funguje i mo\u017enost c\u00edlen\u00ed podle p\u0159\u00edjm\u016f dom\u00e1cnosti - to u n\u00e1s nen\u00ed funk\u010dn\u00ed.\" class=\"wp-image-7568\" srcset=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_YouTube_reklama_demografie-1024x465.png 1024w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_YouTube_reklama_demografie-300x136.png 300w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_YouTube_reklama_demografie-768x349.png 768w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_YouTube_reklama_demografie-1536x697.png 1536w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_YouTube_reklama_demografie.png 1692w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">YouTube reklama nab\u00edz\u00ed klasickou segmentaci publika na z\u00e1klad\u011b socio-demografie<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Zdroj: <a href=\"https:\/\/sharkzmarketing.com\/youtube-advertising-an-in-depth-guide-to-advertising-on-youtube\/\" target=\"_blank\" rel=\"noopener\">YouTube Advertising: An In-Depth Guide to Advertising on YouTube \u2013 Sharkz Marketing<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>YouTube reklama a rozpo\u010det<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Strach z&nbsp;velk\u00fdch rozpo\u010dt\u016f v&nbsp;r\u00e1mci reklamy na YouTube rozhodn\u011b m\u00edt nemus\u00edte. Pro za\u010d\u00e1tek si vysta\u010d\u00edte i s&nbsp;men\u0161\u00ed \u010d\u00e1stkou. Vy\u010dle\u0148te si men\u0161\u00ed startovac\u00ed rozpo\u010det, v&nbsp;r\u00e1mci kter\u00e9ho si otestujete jednotliv\u00e9 mo\u017enosti c\u00edlen\u00ed, a zjist\u00edte kter\u00e9 publikum na va\u0161e nab\u00eddky reaguje nejl\u00e9pe. Tento rozpo\u010det by m\u011bl b\u00fdt alespo\u0148 10 000 K\u010d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V&nbsp;moment\u011b, kdy z\u00edsk\u00e1te v\u00edce informac\u00ed o relevantn\u00edm publiku a vhodn\u00e9m obsahu, m\u016f\u017eete rozpo\u010dty nav\u00fd\u0161it dle sv\u00fdch pot\u0159eb a profitability.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i po\u010d\u00edt\u00e1n\u00ed profitability kampan\u011b nezapome\u0148te zahrnout i n\u00e1klady na tvorbu obsahu a spr\u00e1vu kampan\u00ed. T\u0159eba pr\u00e1v\u011b n\u00e1klady na n\u011bjak\u00e9ho specialistu, kter\u00fd v\u00e1m reklamu nastav\u00ed, vyhodnot\u00ed a bude ji optimalizovat v pr\u016fb\u011bhu. Do rozpo\u010dtu tak\u00e9 nezapome\u0148te na \u010dlov\u011bka, kter\u00fd v\u00e1m vytvo\u0159\u00ed samotn\u00e9 video. To jsou v\u0161echno n\u00e1klady na va\u0161i kampa\u0148. Ale nezapom\u00ednejte, \u017ee u YouTube reklamy bude velice t\u011b\u017ek\u00e9 vypo\u010d\u00edtat profitabilitu, jeliko\u017e tyto reklamy ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f negeneruj\u00ed konverze. YouTube je otev\u00edra\u010d konverzn\u00ed cesty, ale dokon\u010dov\u00e1n\u00ed konverz\u00ed se z\u0159ejm\u011b bude d\u011blat skrze jin\u00fd reklamn\u00ed kan\u00e1l.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube reklama funguje na principu biddingu. <strong>Bidding je auk\u010dn\u00ed syst\u00e9m reklamy<\/strong>, kdy inzerent plat\u00ed za jednotliv\u00e1 zobrazen\u00ed nebo prokliky jeho nab\u00eddky. V&nbsp;sou\u010dasn\u00e9 dob\u011b je mo\u017en\u00e9 v&nbsp;r\u00e1mci YouTube vyb\u00edrat ze \u010dty\u0159 r\u016fzn\u00fdch biddingov\u00fdch strategi\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPM (Cost-Per-Mile): Plat\u00edte za ka\u017ed\u00fdch tis\u00edc zhl\u00e9dnut\u00ed reklamy.<\/li>\n\n\n\n<li>vCPM (zobrazen\u00e1 CPM): Jedn\u00e1 se o platbu za 1000 zhl\u00e9dnut\u00ed. Zapo\u010d\u00edt\u00e1vaj\u00ed se v\u0161ak pouze zhl\u00e9dnut\u00ed del\u0161\u00ed ne\u017e 1 sekunda u display reklam a del\u0161\u00ed ne\u017e 2 sekundy u videoreklam.<\/li>\n\n\n\n<li>CPV (Cost-Per-View): U t\u00e9to varianty plat\u00edte za jednotliv\u00e1 zhl\u00e9dnut\u00ed. Zde m\u016f\u017eete p\u0159edem nastavit \u010d\u00e1stku, kterou jste ochotni za zhl\u00e9dnut\u00ed utratit. P\u0159\u00edli\u0161 n\u00edzk\u00e9 CPV m\u016f\u017ee negativn\u011b ovlivnit v\u00fdkon kampan\u011b.<\/li>\n\n\n\n<li>CPA (Cost-Per-Acquisition): Plat\u00edte za akce u\u017eivatele. V\u011bt\u0161inou se jedn\u00e1 o proklik nebo jinou konverzn\u00ed akci. Nastav\u00edte cenu za po\u017eadovanou konverzi a Google se bude pokou\u0161et doru\u010dit co nejvy\u0161\u0161\u00ed po\u010det konverzn\u00edch akc\u00ed.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>P\u0159ive\u010fte sv\u00e9 kampan\u011b k&nbsp;dokonalosti d\u00edky anal\u00fdze<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud chcete v&nbsp;r\u00e1mci YouTube kampan\u00ed dosahovat co nejlep\u0161\u00edch v\u00fdsledk\u016f, bez pe\u010dliv\u00e9 anal\u00fdzy se neobejdete. P\u0159ed zah\u00e1jen\u00edm anal\u00fdzy je t\u0159eba m\u00edt jasn\u011b stanoven\u00e9 c\u00edle, kter\u00fdch chcete dos\u00e1hnout a od kter\u00fdch se bude anal\u00fdza odv\u00edjet. V\u011bt\u0161inou jsou c\u00edle definov\u00e1ny po\u010dtem zhl\u00e9dnut\u00ed, z\u00e1sahu v potenci\u00e1ln\u00ed c\u00edlov\u00e9 skupin\u011b nebo po\u010dty proklik\u016f a n\u011bkdy i konverz\u00ed. <strong>Jak u\u017e tady padlo YouTube reklama je skv\u011bl\u00fd n\u00e1stroj pro budov\u00e1n\u00ed pov\u011bdom\u00ed, ale s konverzemi moc nepo\u010d\u00edtejte<\/strong>. <a href=\"https:\/\/www.cernovsky.cz\/marketing\/reklama-v-google-ads-reklama-na-facebooku\/\">Na to jsou lep\u0161\u00ed kan\u00e1ly<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube reklama nab\u00edz\u00ed skute\u010dn\u011b \u0161irokou \u0161k\u00e1lu dat a informac\u00ed o v\u00fdsledc\u00edch va\u0161ich kampan\u00ed. Tyto informace jsou st\u011b\u017eejn\u00ed pro nastaven\u00ed p\u0159\u00ed\u0161t\u00edch reklam a mohou poslou\u017eit i pro optimalizaci jin\u00fdch marketingov\u00fdch kan\u00e1l\u016f. Zjist\u00edte nap\u0159\u00edklad, kter\u00e9 publikum reaguje nejl\u00e9pe na propagovan\u00fd obsah a spoustu dal\u0161\u00edch u\u017eite\u010dn\u00fdch informac\u00ed. Z\u00e1kladn\u00ed metriky, se kter\u00fdmi se v&nbsp;r\u00e1mci anal\u00fdzy YouTube kampan\u00ed m\u016f\u017eete setkat jsou:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/support.google.com\/google-ads\/answer\/2375431?hl=en\" target=\"_blank\" rel=\"noopener\">Views (zobrazen\u00ed)<\/a>: <\/strong>Metrika v\u0161ech zhl\u00e9dnut\u00ed, kter\u00e1 jste z\u00edskali ve vybran\u00e9m rozsahu, regionu a v&nbsp;r\u00e1mci dal\u0161\u00edch v\u00e1mi nastaven\u00fdch filtr\u016f. M\u011b\u0159\u00ed popularitu videa obecn\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/support.google.com\/google-ads\/answer\/6293479?hl=en\" target=\"_blank\" rel=\"noopener\">View rate<\/a>: <\/strong>Pom\u011br vyjad\u0159uj\u00edc\u00ed po\u010det placen\u00fdch zhl\u00e9dnut\u00ed videoreklam k&nbsp;po\u010dtu zobrazen\u00ed. Kdy\u017e nap\u0159\u00edklad z\u00edsk\u00e1te 5 zhl\u00e9dnut\u00ed a 1000 zobrazen\u00ed, m\u00edra zhl\u00e9dnut\u00ed bude 0,5 %. M\u00edra zhl\u00e9dnut\u00ed je podobn\u00e1 jako m\u00edra prokliku, akor\u00e1t m\u00edsto kliknut\u00ed m\u011b\u0159\u00ed po\u010det lid\u00ed, kte\u0159\u00ed vid\u011bli va\u0161i videoreklamu v&nbsp;r\u00e1mci YouTube.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Unik\u00e1tn\u00ed zhl\u00e9dnut\u00ed:<\/strong> Po\u010det jednotliv\u00fdch lid\u00ed, kte\u0159\u00ed v\u00e1\u0161 obsah zhl\u00e9dli. Myslete na to, \u017ee celkov\u00fd po\u010det zhl\u00e9dnut\u00ed m\u016f\u017ee b\u00fdt vy\u0161\u0161\u00ed ne\u017e po\u010det unik\u00e1tn\u00edch zhl\u00e9dnut\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Doba sledov\u00e1n\u00ed:<\/strong> Jedn\u00e1 se o metriku, kter\u00e1 prozrad\u00ed celkovou dobu sledov\u00e1n\u00ed va\u0161eho obsahu u\u017eivateli. Pokud tento \u00fadaj analyzujete pomoc\u00ed pr\u016fm\u011brn\u00e9 doby sledov\u00e1n\u00ed, z\u00edsk\u00e1te perfektn\u00ed p\u0159ehled o tom, kolik \u010dasu u\u017eivatel\u00e9 va\u0161emu obsahu v\u011bnuj\u00ed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pr\u016fm\u011brn\u00fd po\u010det zobrazen\u00ed u\u017eivatelem:<\/strong> Tato metrika v\u00e1m poskytne informaci o tom, kolikr\u00e1t v\u00a0pr\u016fm\u011bru u\u017eivatel\u00e9 zhl\u00e9dli videa na va\u0161em kan\u00e1lu.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1 jak dos\u00e1hnout PNO (pod\u00edl n\u00e1klad\u016f na obratu) pod 20 % d\u00edky v\u00fdkonnostn\u00ed TikTok reklam\u011b (5x n\u00e1vratnost investice do reklamy), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\">p\u0159\u00edpadovou studii TikTok najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Subscribers (odb\u011bratel\u00e9):<\/strong> Subscriber je u\u017eivatel, kter\u00fd se p\u0159ihl\u00e1sil k&nbsp;odb\u011bru obsahu z&nbsp;va\u0161eho kan\u00e1lu. Tato analytika monitoruje po\u010det subscriber\u016f a t\u0159\u00edd\u00ed je podle data, regionu a dal\u0161\u00edch parametr\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Estimated revenue (odhadovan\u00e9 tr\u017eby):<\/strong> M\u011b\u0159\u00ed celkov\u00fd \u010dist\u00fd p\u0159\u00edjem z reklam pro nastaven\u00e9 obdob\u00ed, region nebo rozsah. Odhadovan\u00e9 tr\u017eby se mohou m\u011bnit, jedn\u00e1 se tedy pouze o odhad. Tak\u00e9 zobrazuj\u00ed v\u0161echny transakce, kter\u00e9 v\u00e1\u0161 kan\u00e1l v dan\u00e9m obdob\u00ed provedl.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CPV (cena za zhl\u00e9dnut\u00ed):<\/strong> Vyjad\u0159uje, kolik st\u00e1lo 1 p\u0159ehr\u00e1n\u00ed videa do konce, nebo 30 sekund videa, nebo jeho proklik (podle toho, co nastalo d\u0159\u00edv). V\u00fdpo\u010det:&nbsp;cena \/ (po\u010det prokliknut\u00fdch vide\u00ed nebo do 100 % p\u0159ehran\u00fdch vide\u00ed nebo vide\u00ed s dobou sledov\u00e1n\u00ed del\u0161\u00ed ne\u017e 30 sekund).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Earned views (z\u00edskan\u00e1 zhl\u00e9dnut\u00ed):<\/strong> Z\u00edskan\u00e1 zhl\u00e9dnut\u00ed se zv\u00fd\u0161\u00ed, pokud div\u00e1k YouTube zhl\u00e9dne n\u00e1sleduj\u00edc\u00ed video na va\u0161em kan\u00e1lu YouTube. Tento ukazatel se zvy\u0161uje bez ohledu na to, zda se n\u011bkdo rozhodne znovu sledovat stejn\u00e9 video nebo jak\u00e9koli jin\u00e9 video v&nbsp;r\u00e1mci va\u0161eho kan\u00e1lu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Konverze:<\/strong> Jedn\u00e1 se o situaci, kdy u\u017eivatel provede akci po\u017eadovanou zadavatelem (n\u00e1kup, proklik\u2026). U konverz\u00ed je dobr\u00e9 sledovat zejm\u00e9na konverzn\u00ed pom\u011br a n\u00e1klad na konverzi. Konverzn\u00ed pom\u011br vyjad\u0159uje, jak \u010dasto vede prokliknut\u00ed reklamy (nebo jin\u00e1 interakce) ke konverzi. Z\u00edsk\u00e1 se jednoduch\u00fdm vyd\u011blen\u00edm po\u010dtu konverz\u00ed po\u010dtem proklik\u016f. Cena za konverzi ud\u00e1v\u00e1, kolik v&nbsp;pr\u016fm\u011bru jedna konverze stoj\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Proklik a m\u00edra prokliku:<\/strong> Proklik je kliknut\u00ed u\u017eivatele vedouc\u00ed k&nbsp;n\u00e1v\u0161t\u011bv\u011b c\u00edlov\u00e9 str\u00e1nky. M\u00edra prokliku je m\u011b\u0159\u00edtko, d\u00edky kter\u00e9mu zjist\u00edte, jak si va\u0161e reklamy skute\u010dn\u011b vedou. Vyjad\u0159uje po\u010det zobrazen\u00ed vyd\u011blen\u00fd po\u010dtem proklik\u016f.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Imprese:<\/strong> Ozna\u010duje po\u010det zobrazen\u00ed reklamy. Toto m\u011b\u0159\u00edtko je d\u016fle\u017eit\u00e9; pro relevantn\u00ed vypov\u00eddaj\u00edc\u00ed hodnotu je t\u0159eba je hodnotit v&nbsp;kontextu po\u010dtu uskute\u010dn\u011bn\u00fdch proklik\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Engagement (zapojen\u00ed u\u017eivatele):<\/strong> Tato metrika m\u011b\u0159\u00ed m\u00edru zapojen\u00ed neboli interakce u\u017eivatele. Engagement n\u00e1m \u0159\u00edk\u00e1, kolik u\u017eivatel\u016f n\u011bjak\u00fdm zp\u016fsobem reagovalo na publikovan\u00fd obsah.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e ji\u017e zn\u00e1me z\u00e1kladn\u00ed metriky, poj\u010fme se spole\u010dn\u011b pod\u00edvat na u\u017eivatelsk\u00e9 rozhran\u00ed YouTube Analytics. Kdy\u017e tuto str\u00e1nku poprv\u00e9 nav\u0161t\u00edv\u00edte, naleznete zde z\u00e1kladn\u00ed nastaven\u00ed s&nbsp;p\u0159ehledem za posledn\u00edch 28 dn\u00ed. Toto nastaven\u00ed v\u0161ak lze m\u011bnit, a to na posledn\u00edch sedm, 28, 90 nebo 365 dn\u00ed. Mo\u017en\u00e9 je tak\u00e9 individu\u00e1ln\u00ed nastaven\u00ed dle v\u00e1mi zvolen\u00fdch dat. M\u016f\u017eete zde p\u0159eklik\u00e1vat mezi p\u011bti r\u016fzn\u00fdmi z\u00e1lo\u017ekami:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>P\u0159ehled<\/li>\n\n\n\n<li>Z\u00e1sah&nbsp;<\/li>\n\n\n\n<li>Zapojen\u00ed&nbsp;<\/li>\n\n\n\n<li>Publikum<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P\u0159ehled:<\/strong> Na t\u00e9to z\u00e1lo\u017ece zjist\u00edte kl\u00ed\u010dov\u00e1 fakta a data o va\u0161em YouTube kan\u00e1lu. Ve v\u00e1mi vybran\u00e9m \u010dasov\u00e9m \u00faseku zde zjist\u00edte po\u010det zobrazen\u00ed, dobu sledov\u00e1n\u00ed a po\u010det unik\u00e1tn\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f. Tato data m\u016f\u017eete sledovat v\u00a0souvisej\u00edc\u00edm grafu. Zvolte po\u017eadovan\u00fd \u010dasov\u00fd \u00fasek, metriky, kter\u00e9 chcete sledovat, a \u00fadaje v\u00a0tabulce se zm\u011bn\u00ed dle aktu\u00e1ln\u00edho nastaven\u00ed. Na stejn\u00e9m principu funguj\u00ed i tabulky v\u00a0r\u00e1mci ostatn\u00edch z\u00e1lo\u017eek.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9758\" class=\"elementor elementor-9758\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">ZDARMA p\u0159\u00edstup k NEVE\u0158EJN\u00c9 p\u0159\u00edpadovce Facebook a Instagram reklamy, kter\u00e1 za ka\u017edou investovanou 1 K\u010d do reklamy p\u0159inesla 10 K\u010d a v\u00edce (ROAS 10+, PNO pod 10 %) - 10x N\u00c1VRATNOST za posledn\u00ed rok<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_case_study\" name=\"blog form venda case study\" aria-label=\"blog form venda case study\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9758\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"TOP 10 post planner (pl\u00e1nova\u010d p\u0159\u00edsp\u011bvk\u016f) na soci\u00e1ln\u00ed s\u00edt\u011b | Tom\u00e1\u0161 \u010cernovsk\u00fd\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"2320\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">V&nbsp;r\u00e1mci p\u0159ehledu je k&nbsp;dispozici tak\u00e9 analytika v&nbsp;re\u00e1ln\u00e9m \u010dase, kter\u00e1 ud\u00e1v\u00e1, kolik zhl\u00e9dnut\u00ed jste z\u00edskali v&nbsp;posledn\u00edch n\u011bkolika hodin\u00e1ch (dle nastaven\u00ed).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ve spodn\u00ed \u010d\u00e1sti str\u00e1nky pak naleznete metriky pro posledn\u00ed p\u0159idan\u00e1 videa a srovn\u00e1n\u00ed, jak\u00fdch v\u00fdsledk\u016f dosahuj\u00ed v&nbsp;porovn\u00e1n\u00ed s&nbsp;pr\u016fm\u011brn\u00fdmi v\u00fdsledky va\u0161ich ostatn\u00edch vide\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Z\u00e1sah:<\/strong> Z\u00e1lo\u017eka Z\u00e1sah se zab\u00fdv\u00e1 t\u00edm, kolik lid\u00ed bylo va\u0161imi videi zasa\u017eeno v&nbsp;dan\u00e9m \u010dasov\u00e9m \u00faseku. \u010c\u00edm v\u011bt\u0161\u00ed z\u00e1sah va\u0161e videa maj\u00ed, t\u00edm v\u011bt\u0161\u00ed je pravd\u011bpodobnost z\u00edsk\u00e1n\u00ed v\u011bt\u0161\u00edho po\u010dtu zhl\u00e9dnut\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V&nbsp;grafu naleznete informace o impres\u00edch, CTR, zobrazen\u00edch a unik\u00e1tn\u00edch n\u00e1v\u0161t\u011bvn\u00edc\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky dat\u016fm na z\u00e1lo\u017ece Z\u00e1sah tak\u00e9 zjist\u00edte, odkud u\u017eivatel\u00e9 na videa p\u0159ich\u00e1z\u00ed a kter\u00e1 kl\u00ed\u010dov\u00e1 slova jsou pro n\u011b z\u00e1sadn\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zapojen\u00ed:<\/strong> Zapojen\u00ed neboli engagement je pro \u00fasp\u011bch YouTube kan\u00e1lu a r\u016fst po\u010dtu zhl\u00e9dnut\u00ed kl\u00ed\u010dov\u00fd. YouTube algoritmus toti\u017e engagementu p\u0159ikl\u00e1d\u00e1 velk\u00fd v\u00fdznam. \u010c\u00edm je v\u00e1\u0161 engagement lep\u0161\u00ed, t\u00edm v\u011bt\u0161\u00ed je pravd\u011bpodobnost, \u017ee YouTube algoritmus bude va\u0161e videa preferovat.&nbsp; V&nbsp;r\u00e1mci z\u00e1lo\u017eky Zapojen\u00ed se dozv\u00edte n\u00e1sleduj\u00edc\u00ed data:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Top videa dle doby sledov\u00e1n\u00ed<\/li>\n\n\n\n<li>Top videa dle kliknut\u00ed na z\u00e1v\u011bre\u010dnou obrazovku<\/li>\n\n\n\n<li>Top playlist dle procenta z&nbsp;celkov\u00e9ho \u010dasu sledov\u00e1n\u00ed<\/li>\n\n\n\n<li>Top videa dle kliknut\u00ed na kartu<\/li>\n\n\n\n<li>Top prvky z\u00e1v\u011bre\u010dn\u00e9 obrazovky (video, kan\u00e1l, p\u0159ihl\u00e1sit se k&nbsp;odb\u011bru)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Publikum: <\/strong>D\u00edky posledn\u00ed z\u00e1lo\u017ece Publikum se dozv\u00edte, kdo va\u0161e videa nav\u0161t\u011bvuje. \u010c\u00edm v\u00edce toho o sv\u00e9 c\u00edlov\u00e9 skupin\u011b v\u00edte, t\u00edm jednodu\u0161\u0161\u00ed bude vytvo\u0159it relevantn\u00ed obsah a zv\u00fd\u0161it m\u00edru z\u00e1sahu. Mimo b\u011b\u017en\u00fdch dat typu unik\u00e1tn\u00ed u\u017eivatel\u00e9, pr\u016fm\u011brn\u00fd po\u010det zhl\u00e9dnut\u00ed u\u017eivatelem nebo po\u010det subscriber\u016f zde naleznete i demografick\u00e9 informace jak\u00fdmi jsou:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u011bk a pohlav\u00ed<\/li>\n\n\n\n<li>Top m\u011bsta a zem\u011b<\/li>\n\n\n\n<li>Top titulky a CC jazyky<\/li>\n\n\n\n<li>Denn\u00ed doba, kdy jsou va\u0161i n\u00e1v\u0161t\u011bvn\u00edci na YouTube<\/li>\n\n\n\n<li>Doba sledov\u00e1n\u00ed odb\u011bratel\u016f vs neodb\u011bratel\u016f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud se chcete v\u011bnovat analytice skute\u010dn\u011b zodpov\u011bdn\u011b a dosahovat co nejlep\u0161\u00edch v\u00fdsledk\u016f, nezapom\u00ednejte ani na analytiku v&nbsp;r\u00e1mci <a href=\"https:\/\/www.cernovsky.cz\/weby-e-shopy\/wordpress-webove-stranky-pro-vsechny\/\">sv\u00fdch webov\u00fdch str\u00e1nek<\/a>. Zjist\u011bte, jak\u00e9 je fin\u00e1ln\u00ed chov\u00e1n\u00ed u\u017eivatel\u016f p\u0159ich\u00e1zej\u00edc\u00edch z&nbsp;YouTube v&nbsp;prost\u0159ed\u00ed va\u0161ich str\u00e1nek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/support.google.com\/youtube\/answer\/2375431?hl=en#zippy=\" target=\"_blank\" rel=\"noopener\">YouTube reklama poskytuje seznam v\u011bt\u0161iny metrik s ofici\u00e1ln\u00edm vysv\u011btlen\u00edm zde<\/a>. M\u016f\u017eete si ulo\u017eit, kdyby se n\u011bco v budoucnu m\u011bnilo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"937\" height=\"1024\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_YouTube_reklama_metriky_1-937x1024.jpg\" alt=\"YouTube ads maj\u00ed seps\u00e1ny ve\u0161ker\u00e9 metriky do detailu tak jako jin\u00e9 reklamn\u00ed kan\u00e1ly, nicm\u00e9n\u011b \u010das od \u010dasu se mohou m\u011bnit, je dobr\u00e9 tedy pravideln\u011b sledovat.\" class=\"wp-image-7571\" srcset=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_YouTube_reklama_metriky_1-937x1024.jpg 937w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_YouTube_reklama_metriky_1-274x300.jpg 274w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_YouTube_reklama_metriky_1-768x840.jpg 768w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_YouTube_reklama_metriky_1.jpg 1158w\" sizes=\"(max-width: 937px) 100vw, 937px\" \/><figcaption class=\"wp-element-caption\">I YouTube reklama \u010das od \u010dasu m\u011bn\u00ed definice n\u011bjak\u00fdch metrik, nen\u00ed to jen obliba Facebooku<\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9794\" class=\"elementor elementor-9794\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">TIP na ebook ZDARMA: Bu\u010fte \u00daSP\u011a\u0160N\u00cd na soci\u00e1ln\u00edch s\u00edt\u00edch s 21 nejv\u00edc TRENDY t\u00e9maty pro TVORBU vide\u00ed a p\u0159\u00edsp\u011bvk\u016f na Instagram, TikTok, YouTube, Threads, LinkedIn, X a Facebook\n(PDF)<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_21_video_ideas\" name=\"blog form 21 temat na videa a prispevky\" aria-label=\"blog form 21 temat na videa a prispevky\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9794\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"TOP 10 post planner (pl\u00e1nova\u010d p\u0159\u00edsp\u011bvk\u016f) na soci\u00e1ln\u00ed s\u00edt\u011b | Tom\u00e1\u0161 \u010cernovsk\u00fd\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"2320\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Z\u00e1v\u011br<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube reklama p\u0159edstavuje siln\u00fd marketingov\u00fd kan\u00e1l, kter\u00fd m\u00e1 d\u00edky st\u00e1le rostouc\u00ed oblib\u011b video obsahu p\u0159ed sebou velkou a slibnou budoucnost. Jestli\u017ee chcete zapojit videoreklamu do sv\u00e9ho marketingov\u00e9ho mixu, pak je YouTube jednozna\u010dn\u011b kan\u00e1lem, na kter\u00fd byste se m\u011bli prim\u00e1rn\u011b zam\u011b\u0159it (nepodce\u0148ujte ani <a href=\"https:\/\/www.cernovsky.cz\/marketing\/videoreklama-facebook-instagram\/\">Facebook a Instagram videoreklamu<\/a>). Gigantick\u00e1 u\u017eivatelsk\u00e1 z\u00e1kladna, jednoduch\u00e1 administrace, skv\u011bl\u00e9 mo\u017enosti c\u00edlen\u00ed a analytiky z&nbsp;n\u011bj \u010din\u00ed n\u00e1stroj, kter\u00fd posune va\u0161i reklamu t\u00edm spr\u00e1vn\u00fdm sm\u011brem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denn\u011b sd\u00edl\u00edm hodnotn\u00e9 tipy na&nbsp;sv\u016fj&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>&nbsp;profil a na&nbsp;<a href=\"https:\/\/www.tiktok.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a>. Na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovskycz\/\" target=\"_blank\" rel=\"noreferrer noopener\">pracovn\u00edm Instagramu<\/a>&nbsp;najdete dal\u0161\u00ed tipy pro va\u0161i reklamu a na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovsky_tomas\/\" target=\"_blank\" rel=\"noreferrer noopener\">osobn\u00edm Instagramu<\/a>&nbsp;najdete i st\u0159\u00edpky z&nbsp;m\u00e9ho osobn\u00edho \u017eivota, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bjte se YouTubov\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na&nbsp;str\u00e1nce&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/o-mne\/\">O mn\u011b<\/a>, m\u00e9 hodnoty naleznete na&nbsp;stejn\u00e9 str\u00e1nce a m\u00e9 slu\u017eby najdete na&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/specializace\/\">str\u00e1nce specializace zde<\/a>. Pokud byste si cht\u011bli ov\u011b\u0159it kvalitu m\u00e9 pr\u00e1ce,&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/reference\/\">mrkn\u011bte tady<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Zdroje<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/cs.wikipedia.org\/wiki\/YouTube\" target=\"_blank\" rel=\"noopener\">YouTube \u2013 Wikipedie (wikipedia.org)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.semtix.cz\/zapojte-video-do-sve-prezentace-jeho-sila-uz-se-neda-ignorovat\/\" target=\"_blank\" rel=\"noopener\">Zapojte video do sv\u00e9 prezentace, jeho s\u00edla u\u017e se ned\u00e1 ignorovat &#8211; SEMTIX.cz | SEMTIX s.r.o.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.hootsuite.com\/youtube-stats-marketers\/\" target=\"_blank\" rel=\"noopener\">25 YouTube Statistics that May Surprise You: 2021 Edition (hootsuite.com)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.markomu.cz\/youtube-reklama\/\" target=\"_blank\" rel=\"noopener\">Youtube reklama jako n\u00e1stroj podpory brandu &#8211; Markomu.cz<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/napoveda.sklik.cz\/reklamy\/videoreklama\/videometriky\/#prumerna-cena-za-zhlednuti\" target=\"_blank\" rel=\"noopener\">Videometriky | Sklik N\u00e1pov\u011bda<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/support.google.com\/google-ads\/answer\/6320?hl=sk&amp;ref_topic=24937\" target=\"_blank\" rel=\"noopener\">Zobrazenia: defin\u00edcia &#8211; Google Ads Pomocn\u00edk<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/cs.wikipedia.org\/wiki\/Imprese_(marketing)\" target=\"_blank\" rel=\"noopener\">Imprese (marketing) \u2013 Wikipedie (wikipedia.org)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.evisions.cz\/engagement\/\" target=\"_blank\" rel=\"noopener\">Engagement &#8211; eVisions.cz<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/engaiodigital.com\/youtube-analytics\/\" target=\"_blank\" rel=\"noopener\">YouTube Analytics: Everything You Need To Know &#8211; Engaio Digital<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video form\u00e1ty v&nbsp;on-line reklam\u011b za\u017e\u00edvaj\u00ed v&nbsp;dne\u0161n\u00ed dob\u011b neb\u00fdval\u00fd rozmach. Pod\u00edl videoreklam na celkov\u00e9m objemu inzerce neust\u00e1le nar\u016fst\u00e1 a vypad\u00e1 to, \u017ee ani v&nbsp;p\u0159\u00ed\u0161t\u00edch letech sv\u00e9 tempo nezpomal\u00ed. Celosv\u011btov\u011b nejv\u011bt\u0161\u00ed a nejv\u00fdznamn\u011bj\u0161\u00ed video platformou sou\u010dasnosti je YouTube. Proto by YouTube reklama m\u011bla figurovat v&nbsp;r\u00e1mci va\u0161\u00ed reklamn\u00ed strategie, pokud uzn\u00e1te, \u017ee d\u00e1v\u00e1 smysl. V&nbsp;dne\u0161n\u00edm \u010dl\u00e1nku se na [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7566,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"youtube reklama","footnotes":""},"categories":[9],"tags":[37,7,55,91],"class_list":["post-7562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing","tag-reklama","tag-youtube","tag-youtube-reklama"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/7562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=7562"}],"version-history":[{"count":5,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/7562\/revisions"}],"predecessor-version":[{"id":9868,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/7562\/revisions\/9868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/7566"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=7562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=7562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=7562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}