{"id":748,"date":"2020-10-17T17:56:23","date_gmt":"2020-10-17T15:56:23","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=748"},"modified":"2022-04-25T18:01:01","modified_gmt":"2022-04-25T16:01:01","slug":"reklama-na-rousky-a-respiratory-fb-ppc","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/reklama-na-rousky-a-respiratory-fb-ppc\/","title":{"rendered":"Reklama na rou\u0161ky a respir\u00e1tory &#8211; Google Ads, Sklik, Facebook Ads"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cht\u011bli jste ud\u011blat reklamu na rou\u0161ky a respir\u00e1tory? Div\u00edte se, \u017ee v\u00e1m syst\u00e9my zam\u00edtaj\u00ed tyto reklamy, nebo je nelze schv\u00e1lit? Div\u00edte se spr\u00e1vn\u011b, v\u0161echny t\u0159i hlavn\u00ed <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.mediaguru.cz\/slovnik-a-mediatypy\/slovnik\/klicova-slova\/ppc-systemy\/\" target=\"_blank\">PPC syst\u00e9my<\/a><\/strong> zavedly jist\u00e9 restrikce, aby omezily mno\u017estv\u00ed t\u011bchto reklam a takt\u00e9\u017e zamezily zneu\u017e\u00edv\u00e1n\u00ed situace okolo <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/cs.wikipedia.org\/wiki\/Covid-19\" target=\"_blank\">pandemie koronaviru Covid-19<\/a><\/strong>. Reklama na rou\u0161ky a respir\u00e1tory nen\u00ed tedy \u017e\u00e1dn\u00fd med\u00edk. V\u00edce o ka\u017ed\u00e9m reklamn\u00edm syst\u00e9mu n\u00ed\u017ee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aktualita t\u011bchto informac\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nutno dodat, \u017ee tyto informace se mohou relativn\u011b rychle m\u011bnit. V\u011b\u0159\u00edm, \u017ee se nebudou m\u011bnit tak rychle jako opat\u0159en\u00ed pana ministra zdravotnictv\u00ed Prymuly, ale jist\u00fd si v t\u00e9to dob\u011b nem\u016f\u017ee b\u00fdt v\u016fbec nikdo. Tento blog p\u00ed\u0161u 17. 10. 2020 a proto, pros\u00edm, pokud na tento blog naraz\u00edte kdykoliv jindy, znovu si proklikejte odkazy na jednotliv\u00e9 syst\u00e9my, kter\u00e9 jsou v ka\u017ed\u00e9m odstavci n\u00ed\u017ee. Pokud byste na\u0161li zm\u011bnu, budu moct r\u00e1d, kdy\u017e mne zkontaktujete na e-mailu: <strong><a href=\"mailto:tomas@cernovsky.cz\">tomas@cernovsky.cz<\/a><\/strong>, informace v tomto blogu zaktualizuji.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Ads reklama na rou\u0161ky a respir\u00e1tory<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/ads.google.com\/intl\/cs_cz\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads<\/a><\/strong> v\u00fdrazn\u011b omezil zobrazov\u00e1n\u00ed reklam s rou\u0161kami a respir\u00e1tory. Kdy\u017e vlezete na Google, a d\u00e1te si vyhledat &#8220;rou\u0161ky&#8221; nebo &#8220;respir\u00e1tor&#8221; ur\u010dit\u011b najdete n\u011bkter\u00e9 reklamy, nicm\u00e9n\u011b je nutno br\u00e1t v potaz to, \u017ee reklamy mohou b\u00fdt po chv\u00edli zastaveny syst\u00e9mem. Na 100 % by nem\u011bla omezen\u00ed platit na l\u00e1tkov\u00e9 rou\u0161ky, kter\u00fdch v\u00edd\u00e1me \u010d\u00edm d\u00e1l t\u00edm v\u00edce. Tato omezen\u00ed se net\u00fdkaj\u00ed pouze Google Ads, ale takt\u00e9\u017e Google Shopping Ads. Nav\u00edc, do rozhodnut\u00ed zdali va\u0161e reklamy projde nebo ne, m\u016f\u017ee vstoupit i cena produktu. Pokud se syst\u00e9mu bude zd\u00e1t, \u017ee rou\u0161ky prod\u00e1v\u00e1te vysoce nad cenou, pak je mo\u017en\u00e9 \u017ee v\u00e1m reklamu nespust\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reklama na rou\u0161ky a respir\u00e1tory: <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/adspolicy\/answer\/6015406?hl=cs#359\" target=\"_blank\" class=\"rank-math-link\">mo\u017enosti zam\u00edtnut\u00ed textov\u00fdch reklam v Google Ads.<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reklama na rou\u0161ky a respir\u00e1tory: <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/merchants\/answer\/6149990\" target=\"_blank\" class=\"rank-math-link\">d\u016fvody zam\u00edtnut\u00ed produktov\u00fdch reklam v Google Merchant centru.<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9811449\" target=\"_blank\" rel=\"noreferrer noopener\">Zde najdete zdroj, kter\u00fd Google pravideln\u011b aktualizuje a m\u011bly byste zde naj\u00edt ty nejaktu\u00e1ln\u011bj\u0161\u00ed informace.<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/10\/Google_Ads_ustanoveni_ohledne_reklamy_spojene_s_Covid-19.jpg\" alt=\"\" class=\"wp-image-1597\"\/><figcaption>Popisek z Aktualizace z\u00e1sad Google Ads t\u00fdkaj\u00edc\u00edch se koronavirov\u00e9ho onemocn\u011bn\u00ed COVID-19<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/10\/Google_Ads_reklama_na_rousky_latkove.jpg\" alt=\"Reklama na rou\u0161ky, kter\u00e9 jsou vyroben\u00e9 z l\u00e1tky, by m\u011bla bez probl\u00e9m\u016f fungovat v Google Ads a to pr\u00e1v\u011b z d\u016fvodu, \u017ee se nejedn\u00e1 o medical prost\u0159edek, ale v podstat\u011b o fashion dopln\u011bk.\" class=\"wp-image-1598\"\/><figcaption>Reklama na rou\u0161ky vyroben\u00e9 z l\u00e1tky by m\u011bla proj\u00edt bez probl\u00e9mu<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/10\/Google_Ads_reklama_na_rousky_lekarske.jpg\" alt=\"Reklamy na zdravotnick\u00e9 rou\u0161ky mohou b\u00fdt v Google Ads omezen\u00e9. TO neznamen\u00e1, \u017ee \u017e\u00e1dn\u00e9 takov\u00e9 nem\u016f\u017eete naj\u00edt, mohou tma b\u00fdt jist\u00e9 podm\u00ednky, za kter\u00fdch lze takovou reklamu spustit.\" class=\"wp-image-1599\"\/><figcaption>Zdravotnick\u00e9 rou\u0161ky a reklamy s nimi spojen\u00e9 mohou b\u00fdt omezeny<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/10\/Google_Ads_reklama_na_respiratory.jpg\" alt=\"Na reklamy na respir\u00e1tory se vztahuje nejv\u00edce restrikc\u00ed a to z d\u016fvodu, \u017ee jich byl a mo\u017en\u00e1 st\u00e1le je nedostatek pro prvn\u00ed linii person\u00e1lu.\" class=\"wp-image-1600\"\/><figcaption>Reklamy na respir\u00e1tory maj\u00ed nejv\u011bt\u0161\u00ed omezen\u00ed<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sklik reklama na rou\u0161ky a respir\u00e1tory<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tak jak u\u017e b\u00fdv\u00e1 zvykem, policy Seznamu a <strong><a href=\"https:\/\/www.sklik.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">reklamn\u00edho syst\u00e9mu Sklik<\/a><\/strong> je v tomto m\u00edrn\u011bj\u0161\u00ed ne\u017e policy Google. Zat\u00edm by nem\u011bla b\u00fdt \u017e\u00e1dn\u00e1 omezen\u00ed na reklamy t\u00fdkaj\u00edc\u00ed se zdravotnick\u00fdch rou\u0161ek, zdravotnick\u00fdch respir\u00e1tor\u016f nebo l\u00e1tkov\u00fdch rou\u0161ek. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.seznam.cz\/reklama\/cz\/obsahovy-web\/pravidla-reklamy\/zdravotni-tvrzeni\" target=\"_blank\" rel=\"noreferrer noopener\">Zde najdete v\u00edce o Sklik policy.<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/10\/Sklik_reklama_na_rousky_latkove.jpg\" alt=\"\" class=\"wp-image-1602\"\/><figcaption>Reklama na rou\u0161ky l\u00e1tkov\u00e9 na Skliku<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/10\/Sklik_reklama_na_rousky_lekarske.jpg\" alt=\"\" class=\"wp-image-1603\"\/><figcaption>Sklik a reklamy na rou\u0161ky l\u00e9ka\u0159sk\u00e9<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<span data-sumome-listbuilder-embed-id=\"40023eb4b54731bd8693ece620ca56a440c41193e1a2f532058c54b578ee5759\"><\/span>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/10\/Sklik_reklama_na_respiratory.jpg\" alt=\"\" class=\"wp-image-1604\"\/><figcaption>Reklamu na respir\u00e1tory takt\u00e9\u017e na Skliku naleznete<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook Ads a jejich reklama na rou\u0161ky a respir\u00e1tory<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.facebook.com\/business\/ads\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a><\/strong> b\u00fdv\u00e1 velice striktn\u00ed, co se jejich policy t\u00fd\u010de. Ob\u010das je tak striktn\u00ed, \u017ee to ani sami nech\u00e1peme, ale to je jejich aktu\u00e1ln\u00ed standard. Co se t\u00fd\u010de reklam v souvislosti s rou\u0161kami, respir\u00e1tory a Covid-19, tak tam se Facebook stav\u00ed jednozna\u010dn\u011b do role, kdy v\u0161e, co spad\u00e1 do zdravotnick\u00fdch pom\u016fcek zakazuje. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.facebook.com\/business\/help\/213593616543953\" target=\"_blank\" rel=\"noreferrer noopener\">Nejprve zde najdete informace ohledn\u011b situace okolo Covid-19.<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.facebook.com\/business\/help\/1123969894625935\" target=\"_blank\" rel=\"noreferrer noopener\">Zde najdete informace t\u00fdkaj\u00edc\u00ed se p\u0159\u00edmo situace okolo Covid-19, s uk\u00e1zkami reklam, kter\u00e9 Facebook povoluje a kter\u00e9 ne.<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00ed\u017ee najdete p\u0159\u00edklady toho, co bude uznan\u00e9 jako reklama a co nikoliv.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/10\/Facebook_Ads_reklama_na_rousky_latkove.jpg\" alt=\"L\u00e1tkov\u00e9 rou\u0161ky a reklama na n\u011b je povolena v r\u00e1mci Facebooku pro v\u0161echny reklamn\u00ed inzerenty s jist\u00fdmi podm\u00ednkami, kter\u00e9 najdete na ofici\u00e1ln\u00ed str\u00e1nce Facebooku.\" class=\"wp-image-1608\"\/><figcaption>Uznan\u00e1 reklama &#8211; l\u00e1tkov\u00e9 rou\u0161ky<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/10\/Facebook_Ads_reklama_na_rousky_lekarske.jpg\" alt=\"Ur\u010dit\u011b je mo\u017en\u00e9, \u017ee jste zahl\u00e9dli reklamu na Facebooku na l\u00e9ka\u0159sk\u00e9 rou\u0161ky, nicm\u00e9n\u011b to by m\u011blo b\u00fdt op\u011bt t\u00edm, \u017ee je doty\u010dn\u00fd inzerent schv\u00e1len nap\u0159\u00edmo z Facebooku.\" class=\"wp-image-1606\"\/><figcaption>Zak\u00e1zan\u00e1 reklama &#8211; l\u00e9ka\u0159sk\u00e9 rou\u0161ky<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/10\/Facebook_Ads_reklama_na_respiratory.jpg\" alt=\"Facebook reklama na respir\u00e1tory je v\u00edcem\u00e9n\u011b omezen\u00e1. Jsou velc\u00ed hr\u00e1\u010di na trhu, kte\u0159\u00ed maj\u00ed povolen\u00ed, ale zde se jedn\u00e1 o whitelistov\u00e1n\u00ed na glob\u00e1ln\u00ed \u00farovni. Je nutn\u00e1 historie a p\u0159\u00edm\u00fd kontakt do Facebooku.\" class=\"wp-image-1609\"\/><figcaption>Zak\u00e1zan\u00e1 reklama &#8211; respir\u00e1tory<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud tedy m\u00e1te e-shop, kter\u00fd prod\u00e1v\u00e1 l\u00e9ka\u0159sk\u00e9 pom\u016fcky, p\u0159ipravte se, \u017ee v t\u00e9to dob\u011b si nejsp\u00ed\u0161 s reklamou ne\u0161krtnete jinde ne\u017e na Skliku. Dejte si bacha na to, \u017ee byste cht\u011bli policy reklamn\u00edch syst\u00e9m\u016f Google a Facebook obej\u00edt. Pokud uznaj\u00ed za vhodn\u00e9, ned\u011bl\u00e1 jim probl\u00e9m zabanovat v\u00e1\u0161 reklamn\u00ed \u00fa\u010det a to v\u00e1m p\u0159id\u011bl\u00e1 zbyte\u010dn\u00e9 starosti. Dr\u017ete se a v\u011b\u0159\u00edm, \u017ee to v\u0161ichni zvl\u00e1dneme v m\u00edru a zdrav\u00ed!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denn\u011b sd\u00edl\u00edm hodnotn\u00e9 tipy z marketingu na sv\u016fj&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/cernovsky\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>LinkedIn<\/strong><\/a>&nbsp;profil. Na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovsky_tomas\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Instagramu<\/strong><\/a>&nbsp;najdete st\u0159\u00edpky z m\u00e9ho osobn\u00edho \u017eivota, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bjte fajn den!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na str\u00e1nce&nbsp;<strong><a href=\"https:\/\/www.cernovsky.cz\/muj-pribeh\/\">M\u016fj p\u0159\u00edb\u011bh<\/a><\/strong>, m\u00e9 hodnoty naleznete na str\u00e1nce&nbsp;<strong><a href=\"https:\/\/www.cernovsky.cz\/me-hodnoty\/\">M\u00e9 hodnoty<\/a><\/strong>&nbsp;a m\u00e9 slu\u017eby najdete&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/#sluzby\"><strong>zde<\/strong><\/a>. Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zdroje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">https:\/\/www.facebook.com\/business\/help\/1123969894625935<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">https:\/\/www.facebook.com\/business\/help\/213593616543953<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">https:\/\/support.google.com\/adspolicy\/answer\/6015406?hl=cs#359<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">https:\/\/support.google.com\/merchants\/answer\/6149990<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">https:\/\/www.seznam.cz\/reklama\/cz\/obsahovy-web\/pravidla-reklamy\/zdravotni-tvrzeni<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><blockquote class=\"wp-embedded-content\" data-secret=\"K7C2whW0eq\"><a href=\"https:\/\/paveldrabek.com\/blog\/rousky-v-ppc-reklame-google-ads-facebook-sklik\/\" target=\"_blank\" rel=\"noopener\">Rou\u0161ky v PPC reklam\u011b (Google Ads, Facebook, Sklik)<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Rou\u0161ky v PPC reklam\u011b (Google Ads, Facebook, Sklik)&#8220; &#8212; Pavel Dr\u00e1bek\" src=\"https:\/\/paveldrabek.com\/blog\/rousky-v-ppc-reklame-google-ads-facebook-sklik\/embed\/#?secret=uvOLWoGolU#?secret=K7C2whW0eq\" data-secret=\"K7C2whW0eq\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cht\u011bli jste ud\u011blat reklamu na rou\u0161ky a respir\u00e1tory? Div\u00edte se, \u017ee v\u00e1m syst\u00e9my zam\u00edtaj\u00ed tyto reklamy, nebo je nelze schv\u00e1lit? Div\u00edte se spr\u00e1vn\u011b, v\u0161echny t\u0159i hlavn\u00ed PPC syst\u00e9my zavedly jist\u00e9 restrikce, aby omezily mno\u017estv\u00ed t\u011bchto reklam a takt\u00e9\u017e zamezily zneu\u017e\u00edv\u00e1n\u00ed situace okolo pandemie koronaviru Covid-19. Reklama na rou\u0161ky a respir\u00e1tory nen\u00ed tedy \u017e\u00e1dn\u00fd med\u00edk. V\u00edce [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5705,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"reklama na rou\u0161ky","footnotes":""},"categories":[9],"tags":[18,19,20,10,7,21,22,11],"class_list":["post-748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-covid-19","tag-facebook","tag-google-ads","tag-ppc","tag-reklama","tag-rousky","tag-sklik","tag-socialni-site"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=748"}],"version-history":[{"count":1,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/748\/revisions"}],"predecessor-version":[{"id":5557,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/748\/revisions\/5557"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/5705"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}