{"id":582,"date":"2020-10-29T14:16:33","date_gmt":"2020-10-29T13:16:33","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=582"},"modified":"2024-04-22T16:06:08","modified_gmt":"2024-04-22T14:06:08","slug":"linkedin-reklama-moznosti-cileni","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/linkedin-reklama-moznosti-cileni\/","title":{"rendered":"LinkedIn reklama v roce 2024, mo\u017enosti c\u00edlen\u00ed v r\u00e1mci placen\u00e9 propagace na LinkedInu"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Spousty u\u017eivatel\u016f platformy LinkedIn si uv\u011bdomuje, jak je tato soci\u00e1ln\u00ed s\u00ed\u0165 siln\u00e1 v r\u00e1mci organick\u00e9ho dosahu, kter\u00fd nebude trvat v\u011b\u010dn\u011b. \u010c\u00edm d\u00e1l t\u00edm v\u00edce jedinc\u016f, a\u0165 u\u017e podnikatel\u016f nebo zam\u011bstnanc\u016f, za\u010d\u00edn\u00e1 tvo\u0159it obsah, kter\u00fd je tou magickou formul\u00ed pro z\u00edsk\u00e1v\u00e1n\u00ed zak\u00e1zek a budov\u00e1n\u00ed nov\u00fdch obchodn\u00edch vztah\u016f. Ov\u0161em je t\u0159eba zm\u00ednit, \u017ee LinkedIn nab\u00edz\u00ed i placenou propagaci a to ne leda jakou. LinkedIn reklama je siln\u00fd n\u00e1stroj d\u00edky sv\u00fdm mo\u017enostem c\u00edlen\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dnes v\u00e1m chci p\u0159edstavit druhou str\u00e1nku platformy LinkedIn, kterou v\u011bt\u0161ina u\u017eivatel\u016f LinkedIn soci\u00e1ln\u00ed s\u00edt\u011b nezn\u00e1. A tou je <a rel=\"noreferrer noopener\" href=\"https:\/\/business.linkedin.com\/marketing-solutions\/ads\" target=\"_blank\" class=\"rank-math-link\">placen\u00e1 LinkedIn reklama<\/a>. Placen\u00e1 reklama je toti\u017e m\u00edsto, kde nemus\u00edte \u010dekat na to, a\u017e budete m\u00edt dost spojen\u00ed, kter\u00e9 pomohou Va\u0161emu obsahu v z\u00edsk\u00e1n\u00ed pot\u0159ebn\u00e9ho boostu, aby se V\u00e1\u0161 p\u0159\u00edsp\u011bvek dostal na desetitis\u00edcov\u00e9 \/ statis\u00edcov\u00e9 dosahy. U placen\u00e9 reklamy si za tento dosah zaplat\u00edte, tak jako tomu je u placen\u00e9 reklamy na <a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/business\/ads\" target=\"_blank\">Facebooku<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/business.instagram.com\/advertising\/\" target=\"_blank\">Instagramu<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/business.twitter.com\/en\/e.html\" target=\"_blank\">Twitteru<\/a>, v <a rel=\"noreferrer noopener\" href=\"https:\/\/ads.google.com\/intl\/cs_cz\/home\/\" target=\"_blank\">Google Ads<\/a>, apod.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1, jak vyprodat sklady d\u00edky Facebook, Instagram a Google Ads reklam\u011b s PNO pod 15 % (jako se to povedlo u na\u0161eho klienta), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\">p\u0159\u00edpadovou studii najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">LinkedIn reklama: 5 d\u016fvod\u016f, pro\u010d byste ji m\u011bli vyu\u017e\u00edt<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LinkedIn reklama nab\u00edz\u00ed p\u0159esn\u00e9 c\u00edlen\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u017d\u00e1dn\u00e1 jin\u00e1 soci\u00e1ln\u00ed s\u00ed\u0165 ani platforma nem\u00e1 tak propracovan\u00e9 mo\u017enosti c\u00edlen\u00ed, jako LinkedIn. D\u00edky tomu, \u017ee LinkedIn nut\u00ed u\u017eivatele vypl\u0148ovat ve\u0161ker\u00e9 jejich pracovn\u00ed zku\u0161enosti, informace o studiu, dovednosti, jazyky, spolupracovn\u00edky na projektech&#8230; co\u017e jde ruku v ruce s t\u00edm, \u017ee u\u017eivatel\u00e9 se na LinkedInu cht\u011bj\u00ed prezentovat v tom nejlep\u0161\u00edm sv\u011btle pro potenci\u00e1ln\u00ed zam\u011bstnavatele, tato kombinace d\u00e1v\u00e1 LinkedIn reklam\u011b skv\u011bl\u00e9 mo\u017enosti k zac\u00edlen\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kontext platformy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pro\u010d chod\u00edte na LinkedIn? Pokud jste si na tuto ot\u00e1zku odpov\u011bd\u011bli, odpov\u011b\u010f je jin\u00e1, ne\u017e kdybych se zeptal &#8220;pro\u010d chod\u00edte na Facebook nebo na Instagram?&#8221;. LinkedIn je prost\u011b jin\u00fd. U\u017eivatel\u00e9 LinkedIn nav\u0161t\u011bvuj\u00ed z d\u016fvodu vzd\u011bl\u00e1v\u00e1n\u00ed v oboru, motivace, inspirace, interakce s ostatn\u00edmi u\u017eivateli nad pracovn\u00edmi t\u00e9maty, doporu\u010den\u00ed slu\u017eby, produktu nebo jin\u00e9 firmy, studuj\u00ed r\u016fzn\u00e9 prezentace a PDF materi\u00e1ly, a v neposledn\u00ed \u0159ad\u011b domlouvaj\u00ed obchod. Tak\u017ee pokud u\u017eivatele zac\u00edl\u00edte relevantn\u00ed slu\u017ebou\/produktem, kter\u00fd pro n\u011bj m\u016f\u017ee b\u00fdt p\u0159\u00ednosem, pak m\u00e1te \u010d\u00e1ste\u010dn\u011b vyhr\u00e1no.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bezpe\u010dn\u00e9 prost\u0159ed\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1lokdy se na LinkedInu setk\u00e1te s blbcem. A te\u010f nemysl\u00edm to, \u017ee s n\u011bk\u00fdm m\u00e1te rozd\u00edln\u00fd n\u00e1zor, to se prost\u011b st\u00e1v\u00e1 a to je \u017eivot. M\u00e1m na mysli takov\u00e9ho toho Pep\u00edka z Horn\u00ed doln\u00ed, kter\u00fd za v\u0161\u00edm vid\u00ed Ilumin\u00e1ty, Chemtrails, absolutn\u011b nep\u0159ij\u00edm\u00e1 n\u00e1zory jin\u00fdch, p\u00ed\u0161e vulg\u00e1rn\u00ed koment\u00e1\u0159e. A vol\u00ed zem\u011bd\u011blce, kter\u00fd rozd\u00e1v\u00e1 koblihy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na druhou stranu zde nenajdete ani reklamy, kter\u00e9 by prod\u00e1valy su\u0161enky nebo l\u00edz\u00e1tka. Reklamy, kter\u00e9 na LinkedInu koluj\u00ed, jsou v\u011bt\u0161inou <a href=\"https:\/\/cs.wikipedia.org\/wiki\/B2B\" target=\"_blank\" rel=\"noreferrer noopener\">B2B<\/a> orientovan\u00e9 a maj\u00ed n\u011bjakou p\u0159idanou hodnotu pro svou c\u00edlovou skupinu. Z\u00e1rove\u0148 jsou reklamy dra\u017e\u0161\u00ed ne\u017e t\u0159eba na Facebooku a Instagramu, proto\u017ee jak s\u00e1m LinkedIn \u0159\u00edk\u00e1 &#8220;you pay more for the premium user and targeting&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00edlov\u00e1 skupina<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zn\u00e1te n\u011bkoho, kdo m\u00e1 LinkedIn profil, ale nem\u00e1 Facebook a Instagram? Pro m\u011b osobn\u011b to bylo d\u0159\u00edve nemysliteln\u00e9, \u017ee by n\u011bkdo takov\u00fd ve 21. stolet\u00ed existoval. Ale \u010d\u00edm d\u00e1l t\u00edm v\u00edce m\u00e1m ve sv\u00e9 LinkedIn komunit\u011b u\u017eivatele, kte\u0159\u00ed maj\u00ed pouze LinkedIn a dal\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u011b ignoruj\u00ed. Bu\u010f je v\u016fbec nem\u011bli, nebo je smazali. Tyto u\u017eivatele nezas\u00e1hnete jinou SoMe reklamou, ne\u017e na LinkedInu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LinkedIn reklama dopl\u0148uje organick\u00fd z\u00e1sah<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nesouvis\u00ed p\u0159\u00edmo s LinkedIn reklamou, ale jak jsem ji\u017e v \u00favodu nakousl, st\u00e1le plat\u00ed, dnes 29. 10. 2020, \u017ee LinkedIn m\u00e1 vysok\u00fd organick\u00fd dosah. Takov\u00fd, kter\u00fd aktu\u00e1ln\u011b najdete snad jenom na <a href=\"https:\/\/www.tiktok.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikToku<\/a> (tam je vy\u0161\u0161\u00ed), ale takt\u00e9\u017e tam je \u00fapln\u011b jin\u00e1 c\u00edlovka. Kombinac\u00ed LinkedIn reklamy a LinkedIn organick\u00e9ho z\u00e1sahu jste schopni dosahovat nejlep\u0161\u00edch v\u00fdsledk\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. krok pro spu\u0161t\u011bn\u00ed LinkedIn reklamy &#8211; LinkedIn firemn\u00ed str\u00e1nka a LinkedIn Campaign Manager<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Je nutn\u00e9 m\u00edt zalo\u017eenou <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/linkedin-pages\" target=\"_blank\" rel=\"noreferrer noopener\">firemn\u00ed str\u00e1nku<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/10\/Zalozeni_LinkedIn_firemni_stranky.png\" alt=\"LinkedIn firemn\u00ed str\u00e1nka je jedin\u00e1 mo\u017enost, jak na LinkedIn platform\u011b promovat reklamu. Krom\u011b form\u00e1tu InMail, kdy vlastn\u011b takt\u00e9\u017e pot\u0159ebujete firemn\u00ed str\u00e1nku, abyste m\u011bli reklamn\u00ed \u00fa\u010det, ale v n\u011bj odes\u00edl\u00e1te InMail z osobn\u00edho profilu. LinkedIn reklama je tedy z 95 % v\u017edy \u0159\u00edzena z LinkedIn firemn\u00ed str\u00e1nky.\" class=\"wp-image-583\" style=\"width:562px;height:764px\"\/><figcaption class=\"wp-element-caption\">Zalo\u017een\u00ed LinkedIn firemn\u00ed str\u00e1nky<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pot\u00e9 je t\u0159eba m\u00edt zalo\u017een\u00fd <a href=\"https:\/\/www.linkedin.com\/campaignmanager\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn Campaign Manager<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/10\/Zalozeni_LinkedIn_Campaign_Manageru_1krok.png\" alt=\"LinkedIn Campaign Manager je nezbytnou sou\u010d\u00e1st\u00ed cel\u00e9ho procesu spu\u0161t\u011bn\u00ed LinkedIn reklamy, jeliko\u017e v n\u011bm se samotn\u00e9 reklam nastavuj\u00ed.\" class=\"wp-image-584\" style=\"width:560px;height:765px\"\/><figcaption class=\"wp-element-caption\">Zalo\u017een\u00ed LinkedIn Campaign Manageru<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/10\/Zalozeni_LinkedIn_Campaign_Manageru_2krok-1160x229-1.jpg\" alt=\"Takto vypad\u00e1 LinkedIn Campaign Manager pro spr\u00e1vu LinkedIn placen\u00e9 propagace.\" class=\"wp-image-585\" style=\"width:580px;height:115px\"\/><figcaption class=\"wp-element-caption\">Zalo\u017een\u00ed LinkedIn reklamn\u00edho \u00fa\u010dtu v Campaign Manageru<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. krok pro tvorbu placen\u00e9 reklamy na LinkedInu &#8211; ur\u010dit si c\u00edl propagace<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0158\u00edk\u00e1 se, \u017ee cesta je c\u00edl. Tady bych si osobn\u011b dovolil \u0159\u00edct, nejprve si <a rel=\"noreferrer noopener\" href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/best-practices\/choose-your-objective\" target=\"_blank\">nastavte c\u00edl, kter\u00fd chcete reklamou na LinkedInu dos\u00e1hnout<\/a>, a pot\u00e9 vyrazte na cestu nastavov\u00e1n\u00ed reklamy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LinkedIn reklama m\u00e1 r\u016fzn\u00e9 c\u00edle:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>budov\u00e1n\u00ed pov\u011bdom\u00ed,<\/li>\n\n\n\n<li>n\u00e1v\u0161t\u011bvnost webu,<\/li>\n\n\n\n<li>interakce,<\/li>\n\n\n\n<li>zhl\u00e9dnut\u00ed videa,<\/li>\n\n\n\n<li>z\u00edsk\u00e1v\u00e1n\u00ed kontakt\u016f,<\/li>\n\n\n\n<li>webov\u00e9 konverze,<\/li>\n\n\n\n<li>uchaze\u010di o pr\u00e1ci.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/10\/LinkedIn_reklama_cile_reklamy-1160x490-1.png\" alt=\"Abyste mohli spr\u00e1vn\u011b nastavit kampa\u0148, je t\u0159eba si v prvn\u00edm kroku ur\u010dit c\u00edle t\u00e9to reklamy. LinkedIn reklama je siln\u00fdm n\u00e1strojem v budov\u00e1n\u00ed pov\u011bdom\u00ed, ale z\u00e1rove\u0148 um\u00ed i generovat kvalitn\u00ed n\u00e1v\u0161t\u011bvnost webu.\" class=\"wp-image-1593\"\/><figcaption class=\"wp-element-caption\">LinkedIn reklama &#8211; nastaven\u00ed c\u00edl\u016f reklamy je prvn\u00ed krokem<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zde nen\u00ed moc nad \u010d\u00edm dumat &#8211; pokud chcete informovat \u010dist\u011b reklamn\u00edm p\u0159\u00edsp\u011bvkem o nov\u00e9m produktu nebo nov\u00e9m partnerstv\u00ed, bude V\u00e1m sta\u010dit c\u00edl <a href=\"https:\/\/www.linkedin.com\/help\/lms\/answer\/104424\" target=\"_blank\" rel=\"noreferrer noopener\">budov\u00e1n\u00ed pov\u011bdom\u00ed<\/a>. Pokud chcete odkazovat u\u017eivatele na blogov\u00fd \u010dl\u00e1nek nebo Va\u0161e slu\u017eby na webu, zvolte <a href=\"https:\/\/www.linkedin.com\/help\/lms\/answer\/104425\/website-visits-ad-objective-overview?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">n\u00e1v\u0161t\u011bvnost webu.<\/a> Pokud chcete z\u00edskat kontakt na u\u017eivatele, doporu\u010dil bych <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/native-advertising\/lead-gen-ads\" target=\"_blank\" rel=\"noreferrer noopener\">lead generation<\/a> p\u0159\u00edpadn\u011b <strong>odkazovat na V\u00e1\u0161 web<\/strong> a um\u00edstit <a href=\"https:\/\/www.linkedin.com\/help\/lms\/answer\/67514\" target=\"_blank\" rel=\"noreferrer noopener\">konverzn\u00ed tracking<\/a> na kontaktn\u00ed formul\u00e1\u0159 na Va\u0161em webu, v tu chv\u00edli je t\u0159eba vyu\u017e\u00edt <a href=\"https:\/\/www.linkedin.com\/help\/lms\/answer\/104429\/website-conversions-ad-objective-overview?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">webov\u00e9 konverze<\/a>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1 jak dos\u00e1hnout PNO (pod\u00edl n\u00e1klad\u016f na obratu) pod 20 % d\u00edky v\u00fdkonnostn\u00ed TikTok reklam\u011b (5x n\u00e1vratnost investice do reklamy), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\">p\u0159\u00edpadovou studii TikTok najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. krok pro tvorbu placen\u00e9 reklamy na LinkedInu &#8211; nastaven\u00ed c\u00edlen\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;And this is where the magic happens.&#8221; Te\u010f v\u00e1\u017en\u011b. Tato sekce je to nejd\u016fle\u017eit\u011bj\u0161\u00ed, co si mus\u00edte osvojit v r\u00e1mci LinkedIn reklamy. Ne\u0159\u00edk\u00e1m, \u017ee pot\u0159ebujete zn\u00e1t nazpam\u011b\u0165 v\u0161echny pojmy, pozice, dovednosti, firmy, na kter\u00e9 lze c\u00edlit v r\u00e1mci c\u00edlen\u00ed, to v\u016fbec ne. Ale je pot\u0159eba v\u011bd\u011bt, co se d\u00e1 naj\u00edt v tomto c\u00edlen\u00ed a jak ho p\u0159\u00edpadn\u011b kombinovat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ale je\u0161t\u011b ne\u017e p\u0159ijdeme k tomuto c\u00edlen\u00ed, naraz\u00edte na nastaven\u00ed podobn\u00e9 tomuto obr\u00e1zku:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/10\/LinkedIn_nastaveni_reklamy_cileni1-1160x746-1.jpg\" alt=\"\" class=\"wp-image-589\" style=\"width:580px;height:373px\"\/><figcaption class=\"wp-element-caption\">Prvn\u00ed \u010d\u00e1st nastaven\u00ed c\u00edlen\u00ed u LinkedIn reklamy<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prvn\u00ed pozn\u00e1mka je jasn\u00e1 &#8211; stejn\u00e9 jako u Facebooku. Bu\u010f m\u016f\u017eete c\u00edlit jenom na u\u017eivatele, kte\u0159\u00ed v dan\u00e9 lokaci bydl\u00ed nebo pracuj\u00ed &#8220;<strong>Permanent location<\/strong>&#8221; a nebo m\u016f\u017eete p\u0159idat &#8220;<strong>Recent or permanent location<\/strong>&#8220;, co\u017e znamen\u00e1, \u017ee zac\u00edl\u00edte i u\u017eivatele, kte\u0159\u00ed ned\u00e1vno nav\u0161t\u00edvili tuto destinaci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Druh\u00e1 pozn\u00e1mka &#8211; lze nastavit zem\u011b, kraje, samotn\u00e1 m\u011bsta nebo i \u010d\u00e1sti Prahy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u0159et\u00ed pozn\u00e1mka &#8211; c\u00edl\u00edte na u\u017eivatele, kte\u0159\u00ed maj\u00ed nastaven\u00fd profil jazyku na &#8220;English&#8221;. Pro\u010d? Neptejte se m\u011b. Ale kdy\u017e tam d\u00e1te &#8220;Czech&#8221; tak se potenci\u00e1ln\u00ed z\u00e1sah sn\u00ed\u017e\u00ed o 400 000 u\u017eivatel\u016f na 1 400 000 z 1 800 000. Tu\u0161\u00edm, \u017ee to m\u00e1 co do\u010din\u011bn\u00ed s t\u00edm, \u017ee LinkedIn na za\u010d\u00e1tku v \u010cR ne\u0161lo zalo\u017eit v \u010de\u0161tin\u011b, ale byl v angli\u010dtin\u011b, tak\u017ee byste se ochudili o 400k lid\u00ed, kte\u0159\u00ed jsou patrioti LinkedInu v \u010cR. T\u00edm, \u017ee zvol\u00edte English, tak tam m\u00e1te oboj\u00ed (nov\u00e9 i star\u00e9 u\u017eivatele).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/10\/LinkedIn_nastaveni_reklamy_cileni2-1160x786-1.jpg\" alt=\"\" class=\"wp-image-590\" style=\"width:580px;height:393px\"\/><figcaption class=\"wp-element-caption\">LinkedIn reklama &#8211; druh\u00e1 \u010d\u00e1st nastaven\u00ed<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na obr\u00e1zku v\u00fd\u0161e vid\u00edte ve\u0161ker\u00e9 mo\u017enosti, kter\u00e9 c\u00edlen\u00ed na LinkedIn umo\u017e\u0148uje. Skrze &#8220;Search&#8221; pole se rychle dostanete k r\u016fzn\u00fdm mo\u017enostem, kter\u00e9 se daj\u00ed proklikat v &#8220;Audience attributes&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V &#8220;Audiences&#8221; m\u016f\u017eete narazit na <a href=\"https:\/\/www.linkedin.com\/help\/lms\/answer\/94287\/targeting-with-linkedin-lookalike-audiences-overview?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Lookalike publika<\/a>, nahran\u00fd list va\u0161ich z\u00e1kazn\u00edk\u016f, <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/ad-targeting\/retargeting?trk=nw_ml_at\" target=\"_blank\" rel=\"noreferrer noopener\">retargeting<\/a>, apod.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V &#8220;Audience attributes&#8221; se c\u00edlen\u00ed d\u011bl\u00ed na firmy, demografie, vzd\u011bl\u00e1n\u00ed, pracovn\u00ed zku\u0161enosti a z\u00e1jmy:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/10\/LinkedIn_nastaveni_reklamy_cileni3-1160x339-1.jpg\" alt=\"\" class=\"wp-image-591\" style=\"width:580px;height:170px\"\/><figcaption class=\"wp-element-caption\">LinkedIn reklama m\u00e1 r\u016fzn\u00e9 mo\u017enosti c\u00edlen\u00ed v sekci Audience attributes<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro\u010d je toto c\u00edlen\u00ed tak vyzdvihovan\u00e9 experty na online marketing? Proto\u017ee si mohu nap\u0159. vyfiltrovat v\u0161echny director pozice v \u010cR a m\u016f\u017eu tak c\u00edlit na tyto <a href=\"https:\/\/www.mediaguru.cz\/slovnik-a-mediatypy\/slovnik\/klicova-slova\/decision-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">decision makery<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/10\/LinkedIn_nastaveni_reklamy_cileni4-1160x485-1.jpg\" alt=\"\" class=\"wp-image-592\" style=\"width:580px;height:243px\"\/><figcaption class=\"wp-element-caption\">Director pozice skrze &#8220;Job Title&#8221; c\u00edlen\u00ed, LinkedIn reklama um\u00ed zac\u00edlit velice p\u0159esn\u011b<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u016f\u017ee se v\u00e1m st\u00e1t, \u017ee c\u00edlen\u00ed bude moc mal\u00e9, nap\u0159. director\u016f v \u010cR nejsou zrovna des\u00edtky tis\u00edc. V takovou chv\u00edli bych doporu\u010dil zapnout &#8220;<strong><a href=\"https:\/\/www.linkedin.com\/help\/lms\/answer\/51626\/audience-expansion-overview?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Audience expansion<\/a><\/strong>&#8220;. Pokud ani to nepom\u016f\u017ee, pak bych se sna\u017eil c\u00edlen\u00ed lehce roz\u0161\u00ed\u0159it o u\u017eivatele, kte\u0159\u00ed se nap\u0159\u00edklad pod\u00edlej\u00ed na rozhodov\u00e1n\u00ed o podobn\u00fdch z\u00e1le\u017eitostech jako tito directors, p\u0159\u00edpadn\u011b zkusit zac\u00edlit jejich t\u00fdm manager\u016f, specialist\u016f, kte\u0159\u00ed jim mohou p\u0159edat to, co jste jim vy sd\u011blili va\u0161\u00ed reklamou. LinkedIn \u0159\u00edk\u00e1 &#8220;junior and senior people are decision makers of tomorrow&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TIP: v\u00e1mi nadefinovanou c\u00edlovou skupinu si doporu\u010duji ulo\u017eit. Bude se V\u00e1m to hodit, a\u017e budete p\u0159\u00ed\u0161t\u011b tvo\u0159it novou reklamu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. krok pro tvorbu placen\u00e9 reklamy na LinkedInu &#8211; volba form\u00e1tu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tak jako jin\u00e9 online reklamn\u00ed syst\u00e9my i LinkedIn reklama nab\u00edz\u00ed n\u011bkolik form\u00e1t\u016f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>obr\u00e1zek,<\/li>\n\n\n\n<li>carousel z obr\u00e1zk\u016f,<\/li>\n\n\n\n<li>video,<\/li>\n\n\n\n<li>textovou reklamu,<\/li>\n\n\n\n<li>spotlight,<\/li>\n\n\n\n<li>zpr\u00e1vu,<\/li>\n\n\n\n<li>konverzaci.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/10\/LinkedIn_nastaveni_reklamy_cileni_formaty-1160x558-1.jpg\" alt=\"\" class=\"wp-image-594\" style=\"width:580px;height:279px\"\/><figcaption class=\"wp-element-caption\">Nej\u010dast\u011bji se pou\u017e\u00edv\u00e1 single image ad, video ad, message ad.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center is-image-fill has-black-color has-text-color has-background has-medium-font-size\" style=\"background-color:#dbfbdb\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<p class=\"has-large-font-size wp-block-paragraph\"><em><strong>PRO TIP<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete, aby v\u00e1m <strong>profesion\u00e1lov\u00e9 pom\u00e1hali<\/strong> s tvorbou video obsahu na soci\u00e1ln\u00ed s\u00edt\u011b?<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"line-height:1.2\">TikTok videa, Instagram a Facebook Reels, YouTube Shorts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00edskejte <strong>10 tis\u00edc<\/strong> nebo <strong>100 tis\u00edc zhl\u00e9dnut\u00ed<\/strong> u va\u0161ich vide\u00ed a prod\u00e1vejte jednodu\u0161e!<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"line-height:1.2\">A cena?&nbsp;Nebojte, majlant to nen\u00ed. V\u00edce se o t\u00e9to <a href=\"https:\/\/www.cernovsky.cz\/strihani-videi-podnikatel\/\">slu\u017eb\u011b st\u0159\u00edh\u00e1n\u00ed kr\u00e1tk\u00fdch vide\u00ed na TikTok a dal\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u011b dozv\u00edte zde<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak takov\u00e1 videa vypadaj\u00ed? Mrkn\u011bte nap\u0159. ke <a href=\"https:\/\/www.tiktok.com\/@cernovskycz\" data-type=\"URL\" data-id=\"https:\/\/www.tiktok.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">mn\u011b na TikTok<\/a>.<\/p>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png);background-position:50% 51%\"><a href=\"https:\/\/www.cernovsky.cz\/strihani-videi-podnikatel\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"612\" height=\"408\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png\" alt=\"\" class=\"wp-image-8499 size-full\" srcset=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png 612w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg-300x200.png 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. krok pro tvorbu placen\u00e9 reklamy na LinkedInu &#8211; um\u00edst\u011bn\u00ed reklamy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn reklama nen\u00ed zat\u00edm tak velk\u00e1 platforma jako t\u0159eba Facebook reklama, kter\u00fd nab\u00edz\u00ed cca 17 druh\u016f um\u00edst\u011bn\u00ed reklamy. Nicm\u00e9n\u011b i tak m\u016f\u017eete u reklamy zvolit <a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/help\/lms\/answer\/83631\/linkedin-audience-network-overview?lang=en\" target=\"_blank\">LinkedIn Audience Network<\/a>, nicm\u00e9n\u011b ne u v\u0161ech form\u00e1t\u016f reklamy je k dispozici. Pokud je, vyzkou\u0161el bych, jak na Va\u0161\u00ed c\u00edlov\u00e9 skupin\u011b bude performovat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/10\/LinkedIn_nastaveni_reklamy_cileni_umisteni_reklamy-1160x282-1.jpg\" alt=\"\" class=\"wp-image-595\" style=\"width:580px;height:141px\"\/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9758\" class=\"elementor elementor-9758\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">ZDARMA p\u0159\u00edstup k NEVE\u0158EJN\u00c9 p\u0159\u00edpadovce Facebook a Instagram reklamy, kter\u00e1 za ka\u017edou investovanou 1 K\u010d do reklamy p\u0159inesla 10 K\u010d a v\u00edce (ROAS 10+, PNO pod 10 %) - 10x N\u00c1VRATNOST za posledn\u00ed rok<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_case_study\" name=\"blog form venda case study\" aria-label=\"blog form venda case study\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9758\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"LinkedIn reklama v roce 2026: jak na ni | Tom\u00e1\u0161 \u010cernovsk\u00fd\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"582\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">6. krok pro tvorbu reklamy na LinkedInu &#8211; \u010dasov\u00e1n\u00ed a rozpo\u010det reklamy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spousta expert\u016f \u0159\u00edk\u00e1, \u017ee je LinkedIn drah\u00fd. Ano. Je dra\u017e\u0161\u00ed ne\u017e ostatn\u00ed platformy, na druhou stranu pokud s n\u00edm budete pracovat, je t\u0159eba m\u00edt na pam\u011bti, \u017ee mus\u00edte v\u017edy nastavovat manu\u00e1ln\u00ed bidding. Jakmile pojedete na automat, nedopadne to dob\u0159e. CPMka budete m\u00edt okolo 20 &#8211; 50 \u20ac.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/10\/LinkedIn_nastaveni_reklamy_cileni_casovani_rozpocet-1160x1075-1.jpg\" alt=\"\" class=\"wp-image-596\" style=\"width:580px;height:538px\"\/><figcaption class=\"wp-element-caption\">Nastaven\u00ed rozpo\u010dtu, \u010dasov\u00e1n\u00ed a biddingu reklamy na LinkedInu<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00ed\u017ee p\u0159ikl\u00e1d\u00e1m uk\u00e1zku, jak to vypad\u00e1, kdy\u017e jedete na automat (\u010derven\u00fd obd\u00e9ln\u00edk), a jak to vypad\u00e1, kdy\u017e p\u0159epnete na manu\u00e1ln\u00ed bidding (zelen\u00fd obd\u00e9ln\u00edk).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/10\/LinkedIn_nastaveni_reklamy_cileni_manualni_vs_automaticky_bidding-1160x526-1.jpg\" alt=\"\" class=\"wp-image-597\" style=\"width:580px;height:263px\"\/><figcaption class=\"wp-element-caption\">Manu\u00e1ln\u00ed bidding, v\u017edycky! LinkedIn reklama v\u00e1m jinak se\u017eere budgety za\u017eiva.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jakmile nastav\u00edte rozpo\u010det, bidding a \u010dasov\u00e1n\u00ed kampan\u011b, pak u\u017e v\u00e1s \u010dek\u00e1 jen v\u00fdb\u011br \/ tvorba p\u0159\u00edsp\u011bvku a potvrzen\u00ed spu\u0161t\u011bn\u00ed reklamy, pokud jste p\u0159idali platebn\u00ed metodu do Va\u0161eho reklamn\u00edho mana\u017eeru. V tu chv\u00edli je Va\u0161e prvn\u00ed LinkedIn reklama nastavena.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9794\" class=\"elementor elementor-9794\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">TIP na ebook ZDARMA: Bu\u010fte \u00daSP\u011a\u0160N\u00cd na soci\u00e1ln\u00edch s\u00edt\u00edch s 21 nejv\u00edc TRENDY t\u00e9maty pro TVORBU vide\u00ed a p\u0159\u00edsp\u011bvk\u016f na Instagram, TikTok, YouTube, Threads, LinkedIn, X a Facebook\n(PDF)<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_21_video_ideas\" name=\"blog form 21 temat na videa a prispevky\" aria-label=\"blog form 21 temat na videa a prispevky\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9794\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"LinkedIn reklama v roce 2026: jak na ni | Tom\u00e1\u0161 \u010cernovsk\u00fd\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"582\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">To\u0165 za m\u011b v\u0161e, v\u011b\u0159\u00edm, \u017ee v\u00e1m tyto tipy otev\u0159ely o\u010di a vy te\u010f v\u00edte, \u017ee ani reklama na LinkedInu nen\u00ed n\u011bco, \u010demu byste se m\u011bli vyh\u00fdbat. Ba naopak. M\u00e1 sv\u00e9 m\u00edsto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bli jste tu \u010dest vyzkou\u0161et LinkedIn reklamu? Napi\u0161te na e-mail jakou s n\u00ed m\u00e1te zku\u0161enost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denn\u011b sd\u00edl\u00edm hodnotn\u00e9 tipy na&nbsp;sv\u016fj&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>&nbsp;profil a na&nbsp;<a href=\"https:\/\/www.tiktok.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a>. Na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovskycz\/\" target=\"_blank\" rel=\"noreferrer noopener\">pracovn\u00edm Instagramu<\/a>&nbsp;najdete dal\u0161\u00ed tipy pro va\u0161i reklamu a na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovsky_tomas\/\" target=\"_blank\" rel=\"noreferrer noopener\">osobn\u00edm Instagramu<\/a>&nbsp;najdete i st\u0159\u00edpky z&nbsp;m\u00e9ho osobn\u00edho \u017eivota, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bjte se LinkedInov\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na&nbsp;str\u00e1nce&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/o-mne\/\">O mn\u011b<\/a>, m\u00e9 hodnoty naleznete na&nbsp;stejn\u00e9 str\u00e1nce a m\u00e9 slu\u017eby najdete na&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/specializace\/\">str\u00e1nce specializace zde<\/a>. Pokud byste si cht\u011bli ov\u011b\u0159it kvalitu m\u00e9 pr\u00e1ce,&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/reference\/\">mrkn\u011bte tady<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zdroje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">https:\/\/www.linkedin.com\/help\/lms<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">https:\/\/www.linkedin.com\/help\/linkedin\/suggested\/11235\/naklady-a-ceny-za-reklamy-na-linkedin-prehled?lang=cs<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.socialsharks.cz\/jak-nastavit-reklamu-na-linkedin\/\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.socialsharks.cz\/jak-nastavit-reklamu-na-linkedin\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spousty u\u017eivatel\u016f platformy LinkedIn si uv\u011bdomuje, jak je tato soci\u00e1ln\u00ed s\u00ed\u0165 siln\u00e1 v r\u00e1mci organick\u00e9ho dosahu, kter\u00fd nebude trvat v\u011b\u010dn\u011b. \u010c\u00edm d\u00e1l t\u00edm v\u00edce jedinc\u016f, a\u0165 u\u017e podnikatel\u016f nebo zam\u011bstnanc\u016f, za\u010d\u00edn\u00e1 tvo\u0159it obsah, kter\u00fd je tou magickou formul\u00ed pro z\u00edsk\u00e1v\u00e1n\u00ed zak\u00e1zek a budov\u00e1n\u00ed nov\u00fdch obchodn\u00edch vztah\u016f. Ov\u0161em je t\u0159eba zm\u00ednit, \u017ee LinkedIn nab\u00edz\u00ed i placenou [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5276,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"linkedin reklama","footnotes":""},"categories":[9],"tags":[13,7,11],"class_list":["post-582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-linkedin","tag-reklama","tag-socialni-site"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=582"}],"version-history":[{"count":4,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/582\/revisions"}],"predecessor-version":[{"id":9864,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/582\/revisions\/9864"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/5276"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}