{"id":532,"date":"2020-08-18T08:41:55","date_gmt":"2020-08-18T06:41:55","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=532"},"modified":"2024-04-22T16:22:03","modified_gmt":"2024-04-22T14:22:03","slug":"zarovnani-textu-webove-stranky-eshopu","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/weby-e-shopy\/zarovnani-textu-webove-stranky-eshopu\/","title":{"rendered":"Zarovn\u00e1n\u00ed textu na webov\u00fdch str\u00e1nk\u00e1ch a e-shopech: 6 tip\u016f a uk\u00e1zky"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Je to u\u017e n\u011bjak\u00fd ten p\u00e1tek, kdy jsem se komunity na LinkedIn ptal, jak\u00e9 zarovn\u00e1n\u00ed textu na webu a e-shopu je spr\u00e1vn\u00e9. Dostalo se mi r\u016fzn\u00fdch odpov\u011bd\u00ed a n\u00e1zor\u016f, co\u017e mi prost\u011b nedalo. A tak jsem za\u010dal d\u00e1l brouzdat po internetu, abych p\u0159i\u0161el s odpov\u011bd\u00ed na tuto v\u011b\u010dnou ot\u00e1zku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sl\u00e1va, na\u0161el jsem ji! A dokonce to ani netrvalo dlouho. \ud83d\ude42<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sice bych nikomu v \u017eivot\u011b nedoporu\u010dil volit n\u011bco, co je vlevo (t\u0159eba politickou stranu nebo ud\u011blat n\u011bjakou lev\u00e1rnu), ale tady bohu\u017eel budu muset p\u0159ekro\u010dit pomysln\u00fd pr\u00e1h. Defaultn\u00ed zarovn\u00e1n\u00ed textu na webu nebo e-shopu by m\u011blo b\u00fdt <strong>v\u017edy doleva<\/strong>. D\u016fvody?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Je to pro v\u011bt\u0161inu z n\u00e1s p\u0159irozen\u011bj\u0161\u00ed pro \u010dten\u00ed a tak jsme schopni p\u0159e\u010d\u00edst v\u00edce, ne\u017e kdy\u017e n\u00e1m n\u011bkdo nabour\u00e1 stereotyp,<\/li>\n\n\n\n<li>v\u011bt\u0161ina web\u016f a port\u00e1l\u016f se tomuto vzorci p\u0159izp\u016fsobila a tak to pova\u017eujeme za standard a internetov\u00e9 str\u00e1nky za\u010d\u00edn\u00e1me skenovat zleva,<\/li>\n\n\n\n<li>ka\u017ed\u00fd \u0159\u00e1dek za\u010d\u00edn\u00e1 na stejn\u00e9m m\u00edst\u011b a tak se n\u00e1m l\u00e9pe \u010dte,<\/li>\n\n\n\n<li>text zachov\u00e1v\u00e1 rovnom\u011brn\u00e9 mezery mezi slovy, na rozd\u00edl od zarovn\u00e1n\u00ed do bloku.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1, jak vyprodat sklady d\u00edky Facebook, Instagram a Google Ads reklam\u011b s PNO pod 15 % (jako se to povedlo u na\u0161eho klienta), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\">p\u0159\u00edpadovou studii najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Probl\u00e9my se zarovn\u00e1n\u00edm textu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Zarovn\u00e1n\u00ed textu na st\u0159ed<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u017en\u00e1 to na obrazovce vypad\u00e1 vyv\u00e1\u017een\u011bji ne\u017e zarovn\u00e1n\u00ed vlevo, ale takto zarovnan\u00fd text je daleko t\u011b\u017e\u0161\u00ed \u010d\u00edst, ne\u017e text zarovnan\u00fd vlevo. D\u016fvodem je chyb\u011bj\u00edc\u00ed uniformita (stejn\u00fd za\u010d\u00e1tek ka\u017ed\u00e9ho \u0159\u00e1dku) vlevo. To sam\u00e9 plat\u00ed i pro nadpisy, ty pros\u00edm takt\u00e9\u017e standardn\u011b zarovn\u00e1vejte doleva. Pokud to d\u00e1v\u00e1 smysl v r\u00e1mci grafiky webu nebo chcete nadpis n\u011bjak odli\u0161it od textu, pot\u00e9 neud\u011bl\u00e1te \u0161patn\u011b, kdy\u017e nadpis zarovn\u00e1te na st\u0159ed. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Zarovn\u00e1n\u00ed textu vpravo<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Text zarovnan\u00fd vpravo jde proti v\u0161emu, co v\u00edme o tom, jak lid\u00e9 \u010dtou v\u011bci online, ale i offline. Stejn\u011b jako u zarovn\u00e1n\u00ed na st\u0159ed ani u tohoto zarovn\u00e1n\u00ed nenajdeme stejn\u00fd za\u010d\u00e1tek \u0159\u00e1dku a tud\u00ed\u017e se jedn\u00e1 o text t\u011b\u017e\u0161\u00ed na p\u0159e\u010dten\u00ed. V\u011bt\u0161ina textu je tedy alokov\u00e1na vpravo a to je pro v\u011bt\u0161inu n\u00e1v\u0161t\u011bvn\u00edk\u016f va\u0161eho webu nep\u0159irozen\u00e9. Zarovn\u00e1n\u00ed vpravo lze vyu\u017e\u00edt t\u0159eba pro pr\u00e1ci v Excelu, kdy pracujeme s \u010d\u00edsly. Dal\u0161\u00edm p\u0159\u00edkladem mohou b\u00fdt call to action tla\u010d\u00edtka.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Zarovn\u00e1n\u00ed textu do bloku<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky tomu, \u017ee se text zarovn\u00e1v\u00e1 stejn\u011b vlevo, ale i vpravo, je t\u0159eba d\u011blat r\u016fzn\u011b velk\u00e9 mezery mezi p\u00edsmeny a to je n\u011bco, co n\u00e1m ru\u0161\u00ed pravidelnost textu a tedy text se h\u016f\u0159e \u010dte. Mezi slovy vznikaj\u00ed nep\u0159irozen\u00e9 r\u016fzn\u011b velk\u00e9 mezery, kter\u00e9 mohou n\u011bkter\u00fdm lidem d\u011blat probl\u00e9my v p\u0159e\u010dten\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vlevo, ale ob\u010das z\u00e1le\u017e\u00ed na situaci&#8230;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete li zajistit, aby si va\u0161e texty p\u0159e\u010detlo co nejv\u00edce lid\u00ed, nejlep\u0161\u00edm \u0159e\u0161en\u00edm je zarovnat texty doleva. Samoz\u0159ejm\u011b se nevyhneme ani v\u00fdjimk\u00e1m. Pokud m\u00e1te na webu relativn\u011b m\u00e1lo textu a jedn\u00e1 se sp\u00ed\u0161e o designov\u00fd web, pot\u00e9 ur\u010dit\u011b m\u016f\u017eeme zv\u00e1\u017eit zarovn\u00e1n\u00ed textu na st\u0159ed. Pokud se sna\u017e\u00edte ps\u00e1t blog ve form\u011b knihy nebo novin, pot\u00e9 uv\u00edt\u00e1te zarovn\u00e1n\u00ed do bloku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak lid\u00e9 \u010dtou obsah online?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/08\/Jak_lide\u0301_konzumuji\u0301_obsah_online_nielson_norman_group.jpg\" alt=\"Zarovn\u00e1n\u00ed textu na webu nebo e-shopu by se m\u011blo odv\u00edjet od toho, jak lid\u00e9 \u010dtou obsah na internetu, ale i mimo n\u011bj. T\u011b\u017eko p\u0159ed\u011bl\u00e1te lidsk\u00e9 n\u00e1vyky, kter\u00e9 se budovaly n\u011bkolik des\u00edtek, stovek a mo\u017en\u00e1 i tis\u00edc\u016f let.\" class=\"wp-image-548\"\/><figcaption class=\"wp-element-caption\">V\u0161imli jste si, \u017ee i nejnav\u0161t\u011bvovan\u011bj\u0161\u00ed webov\u00e1 str\u00e1nka na sv\u011bt\u011b, Google, respektuje zarovn\u00e1n\u00ed textu vlevo?<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Neilson Norman Group, sv\u011btov\u00e1 jedni\u010dka v oblasti u\u017eivatelsk\u00fdch zku\u0161enost\u00ed zalo\u017een\u00fdch na v\u00fdzkumu, objevila ji\u017e v roce 2006, \u017ee u\u017eivatel\u00e9 pohybuj\u00edc\u00ed se online se p\u0159i \u010dten\u00ed digit\u00e1ln\u00edch text\u016f \u0159\u00edd\u00ed ur\u010dit\u00fdm vzorcem.&nbsp;V\u00fdzkumn\u00e1 spole\u010dnost pomoc\u00ed softwaru pro sledov\u00e1n\u00ed o\u010d\u00ed sledovala, kam se lidsk\u00e9 o\u010di nej\u010dast\u011bji koukaj\u00ed.&nbsp;To, co objevili, je neform\u00e1ln\u011b zn\u00e1m\u00e9 jako \u201eF-Zone\u201c a \u0159\u00edk\u00e1 hodn\u011b o tom, jak \u010dteme online texty (viz. obr\u00e1zek v\u00fd\u0161e).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak m\u016f\u017eete vid\u011bt v\u00fd\u0161e, a\u0165 u\u017e \u010dtete webovou str\u00e1nku nebo str\u00e1nku s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed Google, v\u011bt\u0161ina lid\u00ed \u010dte shora dol\u016f (bez p\u0159ekvapen\u00ed) a zleva doprava (tak\u00e9 bez p\u0159ekvapen\u00ed).&nbsp;To znamen\u00e1, \u017ee digit\u00e1ln\u00ed texty zarovnan\u00e9 doleva a do bloku (oba styly s v\u011btami za\u010d\u00ednaj\u00edc\u00edmi vlevo na obrazovce) budou p\u0159irozen\u011b sn\u00e1ze \u010diteln\u00e9 pro v\u011bt\u0161inu u\u017eivatel\u016f internetu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Test centrovan\u00e9ho textu versus textu zarovnan\u00e9ho doleva<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/08\/Text_zarovnany_doleva_vs_na_stred-1.jpg\" alt=\"Nesna\u017ete se vymyslet Ameriku, je to zbyte\u010dn\u00e9. Zarovn\u00e1n\u00ed textu jinak ne\u017e vlevo se \u010dte velice \u0161patn\u011b.\" class=\"wp-image-545\"\/><figcaption class=\"wp-element-caption\">Zarovn\u00e1n\u00ed textu vlevo se \u010dte l\u00e9pe a jednodu\u0161eji d\u00edky tomu, \u017ee ka\u017ed\u00fd \u0159\u00e1dek za\u010d\u00edn\u00e1 ve stejn\u00e9 linii<\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/08\/Text_zarovnany_doleva_vs_na_stred_1-1.png\" alt=\"Jak se v\u00e1m \u010dte tento text? Asi mi d\u00e1te za pravdu, \u017ee zarovn\u00e1n\u00ed textu vlevo je prost\u011b p\u0159irozen\u011bj\u0161\u00ed a pro o\u010di m\u00e9n\u011b bolestiv\u00e9.\" class=\"wp-image-546\"\/><figcaption class=\"wp-element-caption\">Rozd\u00edl mezi zarovn\u00e1n\u00edm na st\u0159ed a zarovn\u00e1n\u00edm vlevo je na prvn\u00ed pohled jasn\u00fd, co se \u010dte l\u00e9pe v\u00e1m?<\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">6 chyb, kter\u00e9 v\u00e1m br\u00e1n\u00ed z\u00edskat v\u00edce z textu na webov\u00fdch str\u00e1nk\u00e1ch<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1 jak dos\u00e1hnout PNO (pod\u00edl n\u00e1klad\u016f na obratu) pod 20 % d\u00edky v\u00fdkonnostn\u00ed TikTok reklam\u011b (5x n\u00e1vratnost investice do reklamy), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\">p\u0159\u00edpadovou studii TikTok najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">1. zarovn\u00e1n\u00ed textu na st\u0159ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Na testech, kter\u00e9 jsou v\u00fd\u0161e, jste si mohli vyzkou\u0161et, pro\u010d je tak d\u016fle\u017eit\u00e9 odstavce zarovn\u00e1vat doleva. Pros\u00edm, d\u011blejte tak. Odstavce se pak \u010dtou l\u00e9pe a t\u00edm m\u00e1te v\u00edce \u010dten\u00e1\u0159\u016f a to p\u0159ece chcete, ne? \u010c\u00edm jednodu\u0161\u0161\u00ed \u010dten\u00ed textu na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, t\u00edm v\u00edce u\u017eivatel\u016f ho p\u0159e\u010dte.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/08\/Text_zarovnany_doleva_vs_na_stred_2.gif\" alt=\"\" class=\"wp-image-536\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. moc velk\u00e9 nebo moc mal\u00e9 mezery mezi \u0159\u00e1dky v odstavci<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ned\u011blejte zbyte\u010dn\u011b velk\u00e9 nebo zbyte\u010dn\u011b mal\u00e9 mezery mezi \u0159\u00e1dky. Ide\u00e1ln\u00ed je tak akor\u00e1t, co\u017e znamen\u00e1 cca 120 &#8211; 145 % velikosti p\u00edsma. Mal\u00e9 mezery sn\u00ed\u017e\u00ed \u010ditelnost textu a moc velk\u00e9 p\u016fsob\u00ed zvl\u00e1\u0161tn\u011b a neprofesion\u00e1ln\u011b.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/08\/Velke_male_mezery_v_radkovani.gif\" alt=\"\" class=\"wp-image-537\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. p\u0159\u00edli\u0161n\u00e9 vyu\u017eit\u00ed verz\u00e1lek<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kapit\u00e1lky slou\u017e\u00ed k vyzna\u010den\u00ed n\u011b\u010deho speci\u00e1ln\u00edho, d\u016fle\u017eit\u00e9ho. Pokud je pou\u017e\u00edv\u00e1te moc \u010dasto, ztr\u00e1c\u00ed tuto funkci. Pokud pou\u017eijete <a rel=\"noreferrer noopener\" href=\"https:\/\/cs.wikipedia.org\/wiki\/Kapit\u00e1lky\" target=\"_blank\" class=\"rank-math-link\">verz\u00e1lek<\/a> v e-mailu, je to nezdvo\u0159il\u00e9, pokud pou\u017eijete kapit\u00e1lky v p\u0159\u00edsp\u011bvku na soci\u00e1ln\u00edch s\u00edt\u00edch nebo na webov\u00fdch str\u00e1nk\u00e1ch, chcete t\u00edm n\u011bco zv\u00fdraznit, odli\u0161it. Pros\u00edm, sna\u017ete se minimalizovat pou\u017eit\u00ed CAPS LOCKU..<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/08\/Vyuziti_kapitalek_v_textu_na_webu.gif\" alt=\"\" class=\"wp-image-538\"\/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<span data-sumome-listbuilder-embed-id=\"40023eb4b54731bd8693ece620ca56a440c41193e1a2f532058c54b578ee5759\"><\/span>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4. zarovn\u00e1n\u00ed textu do bloku je p\u0159eci fajn!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Je a nen\u00ed. Je fajn, jeliko\u017e text na obou stran\u00e1ch kon\u010d\u00ed stejn\u011b, ale nen\u00ed fajn, jeliko\u017e tvo\u0159\u00ed r\u016fzn\u011b velk\u00e9 mezery mezi p\u00edsmeny. Co to znamen\u00e1? Op\u011btovn\u00e9 sn\u00ed\u017een\u00ed \u010ditelnosti textu = m\u00e9n\u011b u\u017eivatel\u016f zkonzumuje napsan\u00fd textov\u00fd obsah na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/08\/Zarovnani_do_bloku.gif\" alt=\"\" class=\"wp-image-539\"\/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9758\" class=\"elementor elementor-9758\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">ZDARMA p\u0159\u00edstup k NEVE\u0158EJN\u00c9 p\u0159\u00edpadovce Facebook a Instagram reklamy, kter\u00e1 za ka\u017edou investovanou 1 K\u010d do reklamy p\u0159inesla 10 K\u010d a v\u00edce (ROAS 10+, PNO pod 10 %) - 10x N\u00c1VRATNOST za posledn\u00ed rok<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_case_study\" name=\"blog form venda case study\" aria-label=\"blog form venda case study\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9758\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"LinkedIn reklama v roce 2026: jak na ni | Tom\u00e1\u0161 \u010cernovsk\u00fd\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"582\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5. p\u0159\u00edli\u0161 siln\u00e9 odstavce, jako smlouva<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ide\u00e1ln\u00ed je m\u00edt 5 \u0159\u00e1dk\u016f v odstavci. Pro\u010d? Mrkn\u011bte sami. Rozd\u00edl je markantn\u00ed. Pokud se budete sna\u017eit nacpat v\u0161echen text do jednoho odstavce, lid\u00e9 ho \u010d\u00edst nebudou. Je to moc hust\u00fd text, kter\u00fd je slo\u017eit\u00fd na p\u0159echroust\u00e1n\u00ed a l\u00edn\u00fd mozek, kter\u00fdm jsme v\u0161ichni opat\u0159eni, n\u00e1m d\u00e1 jasn\u00fd sign\u00e1l, \u017ee tohle tedy \u010d\u00edst nebude!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/08\/Prilis_silne_odstavce.gif\" alt=\"\" class=\"wp-image-540\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. d\u00e9lka \u0159\u00e1dku<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud se rozhodnete, \u017ee budete m\u00edt text dlouh\u00fd jako \u0161\u00ed\u0159ka 24 palcov\u00e9ho monitoru, potom v\u00e1m pop\u0159eju hodn\u011b \u0161t\u011bst\u00ed. \u0160patn\u011b. Nikdo v\u00e1m nebude \u010d\u00edst tak psychologicky dlouh\u00fd \u0159\u00e1dek. Posu\u010fte sami. Co vypad\u00e1 l\u00e9pe? Co se \u010dte l\u00e9pe? Doporu\u010den\u00ed je m\u00edt \u0159\u00e1dek okolo 80 znak\u016f. Jestli to bude 67 nebo 104 je v pohod\u011b, hlavn\u011b ne 180 nebo 250.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2020\/08\/Delka_radku.gif\" alt=\"\" class=\"wp-image-541\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u011b\u0159\u00edm, \u017ee v\u00e1m tyto tipy otev\u0159ely o\u010di a vy te\u010f v\u00edte, jak na zarovn\u00e1n\u00ed textu na va\u0161i webov\u00e9 str\u00e1nce nebo e-shopu.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9794\" class=\"elementor elementor-9794\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">TIP na ebook ZDARMA: Bu\u010fte \u00daSP\u011a\u0160N\u00cd na soci\u00e1ln\u00edch s\u00edt\u00edch s 21 nejv\u00edc TRENDY t\u00e9maty pro TVORBU vide\u00ed a p\u0159\u00edsp\u011bvk\u016f na Instagram, TikTok, YouTube, Threads, LinkedIn, X a Facebook\n(PDF)<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_21_video_ideas\" name=\"blog form 21 temat na videa a prispevky\" aria-label=\"blog form 21 temat na videa a prispevky\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9794\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"LinkedIn reklama v roce 2026: jak na ni | Tom\u00e1\u0161 \u010cernovsk\u00fd\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"582\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Napi\u0161te do koment\u00e1\u0159e pod tento blogov\u00fd p\u0159\u00edsp\u011bvek\u2026 nebo je\u0161t\u011b l\u00e9pe,&nbsp;<strong><a href=\"https:\/\/www.linkedin.com\/pulse\/zarovn%C3%A1n%C3%AD-textu-na-webov%C3%BDch-str%C3%A1nk%C3%A1ch-e-shopech-tom%C3%A1%C5%A1-%C4%8Dernovsk%C3%BD\/?published=t\" target=\"_blank\" rel=\"noopener\">napi\u0161te do koment\u00e1\u0159e pod tento p\u0159\u00edsp\u011bvek na LinkedIn<\/a><\/strong>,&nbsp;link zde, co pro v\u00e1s bylo nejv\u011bt\u0161\u00edm AHA momentem. Moc mi to pom\u016f\u017ee v \u0161\u00ed\u0159en\u00ed psan\u00e9ho obsahu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denn\u011b sd\u00edl\u00edm hodnotn\u00e9 tipy z marketingu na sv\u016fj&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/cernovsky\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>LinkedIn<\/strong><\/a>&nbsp;profil. Na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovsky_tomas\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Instagramu<\/strong><\/a>&nbsp;najdete st\u0159\u00edpky z m\u00e9ho osobn\u00edho \u017eivota, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bjte fajn den!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na str\u00e1nce&nbsp;<strong><a href=\"https:\/\/www.cernovsky.cz\/muj-pribeh\/\">M\u016fj p\u0159\u00edb\u011bh<\/a><\/strong>, m\u00e9 hodnoty naleznete na str\u00e1nce&nbsp;<strong><a href=\"https:\/\/www.cernovsky.cz\/me-hodnoty\/\">M\u00e9 hodnoty<\/a><\/strong>&nbsp;a m\u00e9 slu\u017eby najdete&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/#sluzby\"><strong>zde<\/strong><\/a>. Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zdroje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tympanus.net\/codrops\/2012\/06\/19\/line-that-up-proper-alignment-in-web-design\/\" target=\"_blank\" rel=\"noopener\">https:\/\/tympanus.net\/codrops\/2012\/06\/19\/line-that-up-proper-alignment-in-web-design\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/guppyfishweb.com\/web-design\/text-alignment-center\/\" target=\"_blank\" rel=\"noopener\">https:\/\/guppyfishweb.com\/web-design\/text-alignment-center\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wsionlinebusiness.co.za\/blog\/website-text-alignment\/\" target=\"_blank\" rel=\"noopener\">https:\/\/wsionlinebusiness.co.za\/blog\/website-text-alignment\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.web-design.co.za\/blog\/2017\/06\/01\/best-text-alignment-website\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.web-design.co.za\/blog\/2017\/06\/01\/best-text-alignment-website\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/medium.com\/@meetchopz\/10-bad-typography-habits-that-scream-amateur-8bac07f9c041\" target=\"_blank\" rel=\"noopener\">https:\/\/medium.com\/@meetchopz\/10-bad-typography-habits-that-scream-amateur-8bac07f9c041<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je to u\u017e n\u011bjak\u00fd ten p\u00e1tek, kdy jsem se komunity na LinkedIn ptal, jak\u00e9 zarovn\u00e1n\u00ed textu na webu a e-shopu je spr\u00e1vn\u00e9. Dostalo se mi r\u016fzn\u00fdch odpov\u011bd\u00ed a n\u00e1zor\u016f, co\u017e mi prost\u011b nedalo. A tak jsem za\u010dal d\u00e1l brouzdat po internetu, abych p\u0159i\u0161el s odpov\u011bd\u00ed na tuto v\u011b\u010dnou ot\u00e1zku. Sl\u00e1va, na\u0161el jsem ji! A dokonce [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5708,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"zarovn\u00e1n\u00ed textu","footnotes":""},"categories":[12],"tags":[8],"class_list":["post-532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-weby-e-shopy","tag-e-commerce"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=532"}],"version-history":[{"count":3,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/532\/revisions"}],"predecessor-version":[{"id":9874,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/532\/revisions\/9874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/5708"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}