{"id":450,"date":"2020-07-19T17:46:21","date_gmt":"2020-07-19T15:46:21","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=450"},"modified":"2024-01-13T08:28:23","modified_gmt":"2024-01-13T07:28:23","slug":"marketing-pro-restaurace-kavarny","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/marketing-pro-restaurace-kavarny\/","title":{"rendered":"Marketing pro restaurace a kav\u00e1rny – n\u00e1vod, jak ho d\u011blat"},"content":{"rendered":"\n

Nen\u00ed to dlouho, co jsem se \u010dlen\u016f \u010desk\u00e9 LinkedIn komunity (tis\u00edcovky jedinc\u016f) zeptal, jak by si p\u0159estavovala, \u017ee by m\u011bla marketingov\u011b komunikovat<\/strong> jejich obl\u00edben\u00e1<\/strong> kav\u00e1rna<\/strong> nebo restaurace<\/strong>. Vznikl z toho doslova a do p\u00edsmene n\u00e1vod na to, jak v roce 2024 d\u011blat marketing pro restaurace a kav\u00e1rny.<\/p>\n\n\n\n

LinkedIn komunita se vyzna\u010duje t\u00edm, \u017ee se v n\u00ed najdou velice chyt\u0159\u00ed jedinci z r\u016fzn\u00fdch obor\u016f. A\u0165 u\u017e to je marketing, IT, HR, program\u00e1to\u0159i, lid\u00e9 z oboru stavebnictv\u00ed, technologie, design\u00e9\u0159i, projektov\u00ed mana\u017ee\u0159i, \u00fa\u010detn\u00ed, mana\u017ee\u0159i obecn\u011b, \u0159editel\u00e9 firem nebo tak\u00e9 specialist\u00e9 z nap\u0159\u00ed\u010d obory. Je to komunita, kter\u00e1 rozum\u00ed marketingu, ale tak\u00e9 chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f. Ne\u0159\u00edk\u00e1m, \u017ee v\u0161ichni z nich pat\u0159\u00ed mezi marketingov\u00e9 experty s lety zku\u0161enost\u00ed v reklam\u011b, to rozhodn\u011b ne, na druhou stranu se jedn\u00e1 o typick\u00fd pra\u017esk\u00fd vzorek pracuj\u00edc\u00edch lid\u00ed. V\u0161echny koment\u00e1\u0159e jsem \u00famysln\u011b nechal bez jejich p\u016fvodce, jeliko\u017e jsem nestihl ka\u017ed\u00e9ho z nich obepsat, zdali mohu sd\u00edlet jejich n\u00e1zor v\u010detn\u011b autorstv\u00ed. \u017d\u00e1dn\u00e9 zah\u00e1len\u00ed, jak na marketing pro restaurace a kav\u00e1rny v roce 2024?<\/p>\n\n\n\n

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Marketing pro restaurace a kav\u00e1rny – p\u0159\u00edb\u011bh, intuice, detaily, osobn\u00ed vztah se z\u00e1kazn\u00edky<\/h2>\n\n\n\n
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P\u0159\u00edb\u011bh je siln\u00e1 zbra\u0148 a to hlavn\u011b v marketingu, m\u011bjte sv\u016fj p\u0159\u00edb\u011bh!<\/figcaption><\/figure>\n\n\n\n
\"Marketing
Detaily d\u011blaj\u00ed rozd\u00edl.<\/figcaption><\/figure>\n\n\n\n
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Vtipnost a v\u011bcnost je ur\u010dit\u011b d\u016fle\u017eit\u00e1 v komunikaci restaurace a kav\u00e1rny.<\/figcaption><\/figure>\n\n\n\n
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Uka\u017ete lidem, co se d\u011bje tam, kde to oni nevid\u00ed.<\/figcaption><\/figure>\n\n\n\n
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Jasn\u011b, n\u00e1pojov\u00fd a j\u00eddeln\u00ed l\u00edstek, z\u00e1klad kter\u00fd nesm\u00ed chyb\u011bt.<\/figcaption><\/figure>\n\n\n\n
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D\u011blejte to srdcem a udr\u017eujte osobn\u00ed vztah se z\u00e1kazn\u00edky. Pokud u\u017e k v\u00e1m z\u00e1kazn\u00edk p\u0159ijde, nen\u00ed nic hor\u0161\u00edho, ne\u017e kdy\u017e odch\u00e1z\u00ed s t\u00edm, \u017ee m\u00e1 pocit, \u017ee jste pro n\u011bj neud\u011blali co po\u017eadoval.<\/figcaption><\/figure>\n\n\n\n
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Sd\u00edlet z\u00e1kulis\u00ed – d\u016fle\u017eit\u00fd!<\/figcaption><\/figure>\n\n\n\n
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A zase, p\u0159\u00edb\u011bh, z\u00e1kulis\u00ed, zosobn\u011bn\u00ed. Dnes vyhr\u00e1vaj\u00ed firmy, kter\u00e9 nep\u016fsob\u00ed jako firmy, ale jako osoby. Kav\u00e1rny a restaurace, kter\u00e9 cht\u011bj\u00ed se sv\u00fdm marketingem usp\u011bt by se tak m\u011bly chovat.<\/figcaption><\/figure>\n\n\n\n
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Marketing pro restaurace a kav\u00e1rny – fotky, soci\u00e1ln\u00ed s\u00edt\u011b<\/h2>\n\n\n\n
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Kvalitn\u00ed fotky, kter\u00e9 si nenech\u00e1te pro sebe, ale nasd\u00edl\u00edte je do sv\u011bta, ide\u00e1ln\u011b skrze soci\u00e1ln\u00ed s\u00edt\u011b.<\/figcaption><\/figure>\n\n\n\n
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Marketing pro restaurace a kav\u00e1rny stoj\u00ed na: Fotky (ne\u0161et\u0159it na nich), online rezervace (\u017eijeme v online dob\u011b, pro\u010d ne), b\u00fdt v kontaktu s even\u0165\u00e1ky, sekret\u00e1\u0159kami (osobn\u011b, LinkedIn, Instagram, Facebook), z\u00e1kaznick\u00e1 karti\u010dka a ka\u017ed\u00e9 des\u00e1t\u00e9 kafe zadarmo (t\u0159eba), b\u00fdt vid\u011bt ve vyhled\u00e1v\u00e1n\u00ed – Google firmy.<\/figcaption><\/figure>\n\n\n\n

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PRO TIP<\/strong><\/em><\/p>\n\n\n\n

Chcete, aby v\u00e1m profesion\u00e1lov\u00e9 pom\u00e1hali<\/strong> s tvorbou video obsahu na soci\u00e1ln\u00ed s\u00edt\u011b?<\/p>\n\n\n\n

TikTok videa, Instagram a Facebook Reels, YouTube Shorts.<\/p>\n\n\n\n

Z\u00edskejte 10 tis\u00edc<\/strong> nebo 100 tis\u00edc zhl\u00e9dnut\u00ed<\/strong> u va\u0161ich vide\u00ed a prod\u00e1vejte jednodu\u0161e!<\/p>\n\n\n\n

A cena? Nebojte, majlant to nen\u00ed. V\u00edce se o t\u00e9to slu\u017eb\u011b st\u0159\u00edh\u00e1n\u00ed kr\u00e1tk\u00fdch vide\u00ed na TikTok a dal\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u011b dozv\u00edte zde<\/a>.<\/p>\n\n\n\n

Jak takov\u00e1 videa vypadaj\u00ed? Mrkn\u011bte nap\u0159. ke mn\u011b na TikTok<\/a>.<\/p>\n<\/div>\n<\/div>

\"\"<\/a><\/figure><\/div>\n\n\n\n

<\/p>\n\n\n\n

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Vzbu\u010fte emoce!<\/figcaption><\/figure>\n\n\n\n
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Co je va\u0161e dominanta? Pokud v\u00edte komunikujte ji!<\/figcaption><\/figure>\n\n\n\n
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Nezapome\u0148te na element\u00e1rn\u00ed z\u00e1le\u017eitosti – otev\u00edrac\u00ed doba na va\u0161em webu\/v Google firm\u00e1ch\/na Instagramu a Facebooku, m\u00e1te wi-fi?, jak\u00e9 kafe m\u00e1te?, va\u0159\u00edte?, je t\u0159eba rezervace?<\/figcaption><\/figure>\n\n\n\n
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Je to o emoc\u00edch, te\u010dka.<\/figcaption><\/figure>\n\n\n\n
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A zase, prost\u011b kvalitn\u00ed fotky, jste vegan friendly?, m\u00e1te gluten a lactose free ml\u00e9ko a dezert\u00edky?, seznam alergen\u016f?, d\u00e1 se u v\u00e1s platit kartou?!<\/figcaption><\/figure>\n\n\n\n
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Kr\u00e1sn\u00e9 fotky na soci\u00e1ln\u00edch s\u00edt\u00edch p\u0159ed o\u010dima va\u0161ich z\u00e1kazn\u00edk\u016f = co v\u00edc si p\u0159\u00e1t?<\/figcaption><\/figure>\n\n\n\n
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Hezk\u00e9 fotky komunikovan\u00e9 na soci\u00e1ln\u00edch s\u00edt\u00edch v\u010detn\u011b z\u00e1kulis\u00ed skrze Instagramov\u00e9 p\u0159\u00edb\u011bhy, zkou\u0161et novinky a obm\u011b\u0148ovat menu, empatie se z\u00e1kazn\u00edkem, zam\u011b\u0159en\u00ed na lok\u00e1ln\u00ed komunitu.<\/figcaption><\/figure>\n\n\n\n
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A naposledy: hezk\u00e9 fotky komunikovan\u00e9 na soci\u00e1ln\u00edch s\u00edt\u00edch, m\u011bjte kvalitn\u00ed a ochotn\u00fd person\u00e1l, rad\u011bji se zam\u011b\u0159te na kvalitu a vyu\u017e\u00edt propagaci na dating apps.<\/figcaption><\/figure>\n\n\n\n
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Z\u00e1v\u011br<\/h2>\n\n\n\n

V\u011b\u0159\u00edm, \u017ee v\u00e1m tyto tipy od expert\u016f z Linkedin komunity otev\u0159eli o\u010di a vy te\u010f v\u00edte, jak na marketing pro restaurace a kav\u00e1rny. a co v\u0161echny va\u0161e restaurace nebo kav\u00e1rna pot\u0159ebuje, aby usp\u011bla v boji o z\u00e1kazn\u00edka, kter\u00fd je dneska n\u00e1ro\u010dn\u011bj\u0161\u00ed, ne\u017e kdykoliv d\u0159\u00edve.<\/p>\n\n\n\n

Kter\u00fd tip jste ne\u010dekali? Zapomn\u011bl jsem na n\u011bjak\u00fd? Napi\u0161te do koment\u00e1\u0159e pod tento blogov\u00fd p\u0159\u00edsp\u011bvek… nebo je\u0161t\u011b l\u00e9pe, napi\u0161te do koment\u00e1\u0159e pod tento p\u0159\u00edsp\u011bvek na LinkedIn<\/strong>, link zde<\/a>.<\/p>\n\n\n\n

Denn\u011b sd\u00edl\u00edm hodnotn\u00e9 tipy z marketingu na sv\u016fj LinkedIn<\/strong><\/a> profil. Na Instagramu<\/strong><\/a> najdete st\u0159\u00edpky z m\u00e9ho osobn\u00edho \u017eivota, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n

M\u011bjte fajn den!<\/p>\n\n\n\n

Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na str\u00e1nce M\u016fj p\u0159\u00edb\u011bh<\/a><\/strong>, m\u00e9 hodnoty naleznete na str\u00e1nce M\u00e9 hodnoty<\/a><\/strong> a m\u00e9 slu\u017eby najdete zde<\/strong><\/a>. Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

Nen\u00ed to dlouho, co jsem se \u010dlen\u016f \u010desk\u00e9 LinkedIn komunity (tis\u00edcovky jedinc\u016f) zeptal, jak by si p\u0159estavovala, \u017ee by m\u011bla marketingov\u011b komunikovat jejich obl\u00edben\u00e1 kav\u00e1rna nebo restaurace. Vznikl z toho doslova a do p\u00edsmene n\u00e1vod na to, jak v roce 2024 d\u011blat marketing pro restaurace a kav\u00e1rny. LinkedIn komunita se vyzna\u010duje t\u00edm, \u017ee se v […]<\/p>\n","protected":false},"author":2,"featured_media":5711,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"marketing pro restaurace","footnotes":""},"categories":[9],"tags":[8,10,7,11],"class_list":["post-450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-e-commerce","tag-ppc","tag-reklama","tag-socialni-site"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=450"}],"version-history":[{"count":4,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/450\/revisions"}],"predecessor-version":[{"id":9440,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/450\/revisions\/9440"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/5711"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}