{"id":2570,"date":"2022-03-07T07:17:00","date_gmt":"2022-03-07T06:17:00","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=2570"},"modified":"2024-04-22T16:20:32","modified_gmt":"2024-04-22T14:20:32","slug":"video-reklama-online","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/video-reklama-online\/","title":{"rendered":"Video reklama v onlinu: 8 tip\u016f jak s n\u00ed b\u00fdt \u00fasp\u011b\u0161n\u00fd"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Video, nejsiln\u011bj\u0161\u00ed <strong>trend sou\u010dasn\u00e9 <a href=\"https:\/\/www.cernovsky.cz\/kategorie\/marketing\/\">on-line reklamy<\/a><\/strong>. Za\u0159a\u010fte ho do sv\u00e9ho <a href=\"https:\/\/www.cernovsky.cz\/marketing\/marketingovy-mix-4p\/\">marketingov\u00e9ho mix<\/a>u!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cernovsky.cz\/marketing\/videoreklama-facebook-instagram\/\">Video reklama v&nbsp;on-line prost\u0159ed\u00ed<\/a> za\u017e\u00edv\u00e1 v&nbsp;posledn\u00edch letech naprost\u00fd boom. YouTube, <a href=\"https:\/\/www.cernovsky.cz\/marketing\/tiktok-reklama\/\">TikTok<\/a> a dal\u0161\u00ed kan\u00e1ly a <a href=\"https:\/\/www.cernovsky.cz\/marketing\/druhy-socialnich-siti\/\">soci\u00e1ln\u00ed s\u00edt\u011b orientovan\u00e9 na videoobsah<\/a> zaznamen\u00e1vaj\u00ed neb\u00fdvalou popularitu a pod\u00edl videa na celkov\u00e9m objemu on-line reklamy neust\u00e1le roste. Poj\u010fme se tedy pod\u00edvat, jakou m\u00e1 video reklama sou\u010dasnou pozici v&nbsp;oblasti <a href=\"https:\/\/www.cernovsky.cz\/marketing\/reklama-v-google-ads-reklama-na-facebooku\/\">on-line reklamy<\/a>, kam sm\u011b\u0159uje, a pro\u010d byste ji rozhodn\u011b m\u011bli za\u0159adit do sv\u00e9 <a href=\"https:\/\/www.cernovsky.cz\/marketing\/marketingovy-trychtyr\/\">marketingov\u00e9 strategie<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/03\/Cernovsky_video_reklama.jpg\" alt=\"Video reklama je obrovsky siln\u00fdm form\u00e1tem online reklamy. Pro\u010d? Jeliko\u017e dok\u00e1\u017ee p\u0159edat daleko v\u00edce informac\u00ed a emoc\u00ed oproti tradi\u010dn\u00edmu obr\u00e1zkov\u00e9mu baneru.\" class=\"wp-image-2601\"\/><figcaption class=\"wp-element-caption\">Video reklama je bezpochyby na vzestupu a to pr\u00e1v\u011b d\u00edky roz\u0161\u00ed\u0159en\u00ed chytr\u00fdch telefon\u016f v posledn\u00edch letech<\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1, jak vyprodat sklady d\u00edky Facebook, Instagram a Google Ads reklam\u011b s PNO pod 15 % (jako se to povedlo u na\u0161eho klienta), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\">p\u0159\u00edpadovou studii najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Video reklama a jej\u00ed segment v&nbsp;on-line prost\u0159ed\u00ed neust\u00e1le roste<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na za\u010d\u00e1tek si poj\u010fme shrnout fakta a pod\u00edvat se na p\u00e1r \u010d\u00edsel z&nbsp;trhu. V&nbsp;posledn\u00edm roce sehr\u00e1l z\u00e1sadn\u00ed roli v&nbsp;segmentu video reklama v&nbsp;on-line prost\u0159ed\u00ed <a href=\"https:\/\/cs.wikipedia.org\/wiki\/Covid-19\" target=\"_blank\" rel=\"noopener\">COVID-19<\/a>. Po dobu pandemie <strong>vzrostla n\u00e1v\u0161t\u011bvnost<\/strong> obsahov\u00fdch a video web\u016f v&nbsp;\u0159\u00e1dech des\u00edtek procent. Nejsiln\u011bj\u0161\u00ed hr\u00e1\u010d na \u010desk\u00e9m na trhu, <a href=\"https:\/\/www.seznam.cz\/\" target=\"_blank\" rel=\"noopener\">Seznam.cz<\/a>, uv\u00e1d\u00ed, \u017ee v&nbsp;souvislosti s&nbsp;pandemi\u00ed stoupl po\u010det <strong>video views videoport\u00e1lu o cel\u00fdch 50 %<\/strong> a celkov\u00fd prostor pro videoreklamu se v&nbsp;r\u00e1mci jejich web\u016f zv\u00fd\u0161il o 30 %.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O progresivn\u00edm r\u016fstu vypov\u00eddaj\u00ed tak\u00e9 data projektu AdMonitoring. Z&nbsp;jejich posledn\u00edch pr\u016fzkum\u016f vypl\u00fdv\u00e1, \u017ee investice do videoreklam vzrostla meziro\u010dn\u011b za obdob\u00ed leden a\u017e z\u00e1\u0159\u00ed o cel\u00fdch 16 %.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nejv\u00fdznamn\u011bj\u0161\u00ed mezin\u00e1rodn\u00ed platformy, v&nbsp;r\u00e1mci on-line videoreklamy jsou YouTube, TikTok, Instagram, Instagram TV, Facebook, Facebook live a Snapchat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010c\u00edsla, kter\u00fdmi disponuje nap\u0159\u00edklad YouTube jsou naprosto ohromuj\u00edc\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Na <a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> je sd\u00edleno v\u00edce ne\u017e&nbsp;<strong>5 miliard&nbsp;vide\u00ed<\/strong>.<\/li>\n\n\n\n<li>Pr\u016fm\u011brn\u00e1 doba&nbsp;sledov\u00e1n\u00ed YouTube o<strong>bsahu je&nbsp;40 minut<\/strong>.<\/li>\n\n\n\n<li>Ka\u017edou&nbsp;vte\u0159inu&nbsp;se na YouTube nahraje&nbsp;2,4 GB&nbsp;videa.<\/li>\n\n\n\n<li>Ka\u017edou&nbsp;minutu&nbsp;se na YouTube nahraje&nbsp;<strong>500 hodin&nbsp;videa<\/strong>.<\/li>\n\n\n\n<li>Denn\u011b&nbsp;je zhl\u00e9dnuta&nbsp;1 miliarda hodin&nbsp;vide\u00ed \/&nbsp;5 miliard vide\u00ed.<\/li>\n\n\n\n<li>Ro\u010dn\u011b&nbsp;zaberou videa na YouTube prostor o velikosti&nbsp;76 PB&nbsp;<\/li>\n\n\n\n<li>YouTube m\u00e1&nbsp;<strong>2 miliardy aktivn\u00edch m\u011bs\u00ed\u010dn\u00edch u\u017eivatel\u016f<\/strong>.<\/li>\n\n\n\n<li>70 % celkov\u00fdch zhl\u00e9dnut\u00ed na mobiln\u00edch telefonech.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nejsiln\u011bj\u0161\u00edmi hr\u00e1\u010di v&nbsp;oblasti on-line videoreklamy na \u010desk\u00e9m trhu jsou dle dat z&nbsp;roku 2021 <a href=\"https:\/\/www.seznam.cz\/\" target=\"_blank\" rel=\"noopener\">Seznam.cz<\/a>, <a href=\"https:\/\/www.iprima.cz\/\" target=\"_blank\" rel=\"noopener\">FTV Prima<\/a>, <a href=\"https:\/\/www.novagroup.cz\/\" target=\"_blank\" rel=\"noopener\">Nova Group<\/a>, <a href=\"https:\/\/www.mafra.cz\/\" target=\"_blank\" rel=\"noopener\">Mafra<\/a>&nbsp;a&nbsp;<a href=\"https:\/\/www.cncenter.cz\/\" target=\"_blank\" rel=\"noopener\">Czech News Center<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V&nbsp;\u010dem tkv\u00ed s\u00edla videa a jeho marketingov\u00fd potenci\u00e1l?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud se pod\u00edv\u00e1me na sou\u010dasnou spole\u010dnost a trendy modern\u00ed doby, je prim\u00e1rn\u00ed odpov\u011b\u010f v\u00edce ne\u017e jasn\u00e1. Sou\u010dasn\u00e1 doba se <strong>zrychluje<\/strong>, st\u00e1v\u00e1 se <strong>v\u00edce interaktivn\u00ed<\/strong>. Modern\u00ed \u010dlov\u011bk tedy po\u017eaduje informace p\u0159edlo\u017een\u00e9 <strong>rychle<\/strong>, <strong>jasn\u011b<\/strong> a <strong>zaj\u00edmav\u011b<\/strong>. V&nbsp;tom tkv\u00ed s\u00edla videa, v\u011bt\u0161ina lid\u00ed d\u00e1 p\u0159ednost audiovizu\u00e1ln\u00edmu obsahu ne\u017e \u010detb\u011b textu. Podle odborn\u00fdch v\u00fdzkum\u016f je p\u0159enos informac\u00ed prost\u0159ednictv\u00edm <strong>videa a\u017e 10x rychlej\u0161\u00ed<\/strong>, ne\u017e je tomu u <strong>\u010detby<\/strong>. D\u00edky videu si mohou sleduj\u00edc\u00ed utvo\u0159it jasn\u011bj\u0161\u00ed p\u0159edstavu a ucelen\u011bj\u0161\u00ed obraz o p\u0159edkl\u00e1dan\u00fdch faktech (v oblasti marketingu zejm\u00e9na firm\u00e1ch, produktech, osob\u00e1ch..), pro\u017e\u00edvat emoce a celkov\u011b za\u017e\u00edvat siln\u011bj\u0161\u00ed interakci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zaj\u00edmav\u00e1 data, potvrzuj\u00edc\u00ed marketingovou s\u00edlu videa p\u0159inesl pr\u016fzkum <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/?__hstc=171085567.532194c7b93680be9dac52feb2a18847.1554208637927.1554208637927.1554208637927.1&amp;__hssc=171085567.1.1554208637927&amp;__hsfp=2377128649\" target=\"_blank\" rel=\"noopener\">State of Video Marketing Survey 2021:<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>96 % dot\u00e1zan\u00fdch uvedlo, \u017ee <strong>preferuje formu videa<\/strong>, pokud se cht\u011bj\u00ed dozv\u011bd\u011bt v\u00edce o ur\u010dit\u00e9m produktu nebo slu\u017eb\u011b.<\/li>\n\n\n\n<li>84 % dot\u00e1zan\u00fdch uvedlo, \u017ee je video <strong>p\u0159esv\u011bd\u010dilo ke koupi<\/strong> produktu nebo slu\u017eby.<\/li>\n\n\n\n<li>Dot\u00e1zan\u00ed <strong>2x ochotn\u011bji sd\u00edleli<\/strong> video obsah se sv\u00fdmi p\u0159\u00e1teli nebo rodinou, ne\u017e je tomu u jin\u00e9 formy obsahu.&nbsp;<\/li>\n\n\n\n<li>Dot\u00e1zan\u00ed v&nbsp;pr\u016fm\u011bru str\u00e1vili sledov\u00e1n\u00edm on-line vide\u00ed 18 hodin za t\u00fdden. Tento ukazatel zaznamenal meziro\u010dn\u00ed n\u00e1r\u016fst o dv\u011b hodiny a o n\u00e1r\u016fst o cel\u00fdch 7,5 hodiny v&nbsp;porovn\u00e1n\u00ed s&nbsp;rokem 2018.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dle uveden\u00e9ho pr\u016fzkumu si video dr\u017e\u00ed prim i v&nbsp;porovn\u00e1n\u00ed s&nbsp;ostatn\u00edmi formami komunikace. Na ot\u00e1zku, jakou formu marketingov\u00fdch informac\u00ed o produktech a slu\u017eb\u00e1ch dot\u00e1zan\u00ed up\u0159ednost\u0148uj\u00ed 69 % respondent\u016f odpov\u011bd\u011blo, \u017ee preferuj\u00ed zhl\u00e9dnut\u00ed kr\u00e1tk\u00e9ho videa, 18 % preferuje informace podan\u00e9 prost\u0159ednictv\u00edm textu, 4 % up\u0159ednost\u0148uj\u00ed infografiky, 3 % si nejrad\u011bji st\u00e1hnou e-book nebo manu\u00e1l, 3 % dot\u00e1zan\u00fdch by se r\u00e1do z\u00fa\u010dastnilo webin\u00e1\u0159e a 2 % by uv\u00edtalo informace prost\u0159ednictv\u00edm telemarketingu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tato fakta mluv\u00ed sama za sebe a potvrzuj\u00ed potenci\u00e1l videa jako neb\u00fdvale siln\u00e9ho marketingov\u00e9ho n\u00e1stroje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Form\u00e1ty videoreklamy v&nbsp;on-line prost\u0159ed\u00ed<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u017enost\u00ed, kter\u00e9 se inzerent\u016fm nab\u00edz\u00ed pro um\u00edst\u011bn\u00ed videoreklamy v&nbsp;on-line prost\u0159ed\u00ed, je skute\u010dn\u011b mnoho. Poj\u010fme se spole\u010dn\u011b pod\u00edvat alespo\u0148 na ty nejzn\u00e1m\u011bj\u0161\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Facebook a Instagram<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cernovsky.cz\/marketing\/reklamni-formaty-na-facebooku\/\">Facebook a Instagram nab\u00edz\u00ed skute\u010dn\u011b \u0161irokou \u0161k\u00e1lu form\u00e1t\u016f a um\u00edst\u011bn\u00ed<\/a>. D\u00e9lka video reklamy se zde li\u0161\u00ed dle vybran\u00e9ho form\u00e1tu a maxim\u00e1ln\u00ed d\u00e9lka se v&nbsp;z\u00e1vislosti na tom pohybuje od 30 vte\u0159in do 240 minut.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kan\u00e1l p\u0159\u00edsp\u011bvk\u016f na Facebooku<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Kan\u00e1l p\u0159\u00edsp\u011bvk\u016f m\u016f\u017eeme specifikovat jako neust\u00e1le se aktualizuj\u00edc\u00ed tok p\u0159\u00edsp\u011bvk\u016f, informac\u00ed a obr\u00e1zk\u016f facebookov\u00fdch p\u0159\u00e1tel, sledovan\u00fdch skupin a str\u00e1nek, zobrazuj\u00edc\u00ed se na \u201ezdi\u201c u\u017eivatele. Video reklama zde bude zobrazena mezi organick\u00fdmi p\u0159\u00edsp\u011bvky u\u017eivatel\u016f.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stories<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Takzvan\u00fd p\u0159\u00edb\u011bh je <a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\">vertik\u00e1ln\u00ed reklamn\u00ed form\u00e1t Instagramu a Facebooku<\/a>, kter\u00fd umo\u017e\u0148uje vkl\u00e1dat mimo jin\u00e9 i kr\u00e1tk\u00e1 videa a zobrazuje se mezi organick\u00fdmi p\u0159\u00edb\u011bhy u\u017eivatel\u016f. Tento form\u00e1t je velice vizu\u00e1ln\u011b zaj\u00edmav\u00fd, zvy\u0161uje dosah reklamy, ale z&nbsp;praxe vypl\u00fdv\u00e1, \u017ee m\u00e1 v&nbsp;porovn\u00e1n\u00ed s&nbsp;jin\u00fdmi typy reklamn\u00edch banner\u016f n\u00edzk\u00fd konverzn\u00ed pom\u011br. Hod\u00ed se tedy sp\u00ed\u0161e jako sou\u010d\u00e1st brandov\u011b zam\u011b\u0159en\u00fdch kampan\u00ed.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instream videa<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky instreamov\u00e9mu videu m\u016f\u017eete zas\u00e1hnout u\u017eivatele, kte\u0159\u00ed v&nbsp;prost\u0159ed\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed sleduj\u00ed videa popul\u00e1rn\u00edch tv\u016frc\u016f a vydavatel\u016f. Video reklama je za\u0159azena tak\u00e9 do streamu Facebook Live. Tento form\u00e1t je ur\u010den pouze pro mobiln\u00ed za\u0159\u00edzen\u00ed.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook Marketplace<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Market place p\u0159edstavuje inzertn\u00ed \u010d\u00e1st Facebooku, prost\u0159ednictv\u00edm kter\u00e9 u\u017eivatel\u00e9 nakupuj\u00ed a prod\u00e1vaj\u00ed zbo\u017e\u00ed. Um\u00edst\u011bn\u00edm reklamn\u00edho videa v&nbsp;t\u00e9to \u010d\u00e1sti tedy m\u016f\u017eete oslovit u\u017eivatele, kte\u0159\u00ed se aktivn\u011b zaj\u00edmaj\u00ed o koupi konkr\u00e9tn\u00edho typu zbo\u017e\u00ed.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instagram Reels<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cernovsky.cz\/marketing\/instagram-reels\/\">Prost\u0159ednictv\u00edm Instagram Reels <\/a>mohou u\u017eivatel\u00e9 Instagramu nat\u00e1\u010det kr\u00e1tk\u00e1 kreativn\u00ed videa s&nbsp;d\u00e9lkou do t\u0159iceti sekund. V&nbsp;r\u00e1mci inzerce nach\u00e1z\u00ed video reklama v Reels \u0161irok\u00e9 vyu\u017eit\u00ed. Firmy zde nap\u0159\u00edklad mohou p\u0159edv\u00e9st r\u016fzn\u00e9 varianty produktu, p\u0159edstavit zam\u011bstnance firmy nebo uv\u00e9st video n\u00e1vod na mont\u00e1\u017e produktu.&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-instagram-novinky-2021\/\">Dal\u0161\u00ed novinky ohledn\u011b Facebooku a Instagramu najdete zde<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reklamy ve vyhled\u00e1v\u00e1n\u00ed Facebooku<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud pot\u0159ebujete oslovit, u\u017eivatele, kter\u00fd m\u00e1 z\u00e1jem o konkr\u00e9tn\u00ed zbo\u017e\u00ed, slu\u017ebu nebo t\u00e9ma, je pro v\u00e1s reklama v&nbsp;r\u00e1mci v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed ta prav\u00e1. U\u017eivatel\u016fm jsou reklamy zobrazov\u00e1ny na z\u00e1klad\u011b vyhled\u00e1van\u00e9ho kl\u00ed\u010dov\u00e9ho slova.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center is-image-fill has-black-color has-text-color has-background has-medium-font-size\" style=\"background-color:#dbfbdb\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<p class=\"has-large-font-size wp-block-paragraph\"><em><strong>PRO TIP<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete, aby v\u00e1m <strong>profesion\u00e1lov\u00e9 pom\u00e1hali<\/strong> s tvorbou video obsahu na soci\u00e1ln\u00ed s\u00edt\u011b?<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"line-height:1.2\">TikTok videa, Instagram a Facebook Reels, YouTube Shorts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00edskejte <strong>10 tis\u00edc<\/strong> nebo <strong>100 tis\u00edc zhl\u00e9dnut\u00ed<\/strong> u va\u0161ich vide\u00ed a prod\u00e1vejte jednodu\u0161e!<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"line-height:1.2\">A cena?&nbsp;Nebojte, majlant to nen\u00ed. V\u00edce se o t\u00e9to <a href=\"https:\/\/www.cernovsky.cz\/strihani-videi-podnikatel\/\">slu\u017eb\u011b st\u0159\u00edh\u00e1n\u00ed kr\u00e1tk\u00fdch vide\u00ed na TikTok a dal\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u011b dozv\u00edte zde<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak takov\u00e1 videa vypadaj\u00ed? Mrkn\u011bte nap\u0159. ke <a href=\"https:\/\/www.tiktok.com\/@cernovskycz\" data-type=\"URL\" data-id=\"https:\/\/www.tiktok.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">mn\u011b na TikTok<\/a>.<\/p>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png);background-position:50% 51%\"><a href=\"https:\/\/www.cernovsky.cz\/strihani-videi-podnikatel\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"612\" height=\"408\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png\" alt=\"\" class=\"wp-image-8499 size-full\" srcset=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png 612w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg-300x200.png 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Video reklama na YouTube<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube pat\u0159\u00ed mezi celosv\u011btov\u011b nejnav\u0161t\u011bvovan\u011bj\u0161\u00ed weby. Nab\u00edz\u00ed \u0161irokou skladbu publika a rozmanitost t\u00e9mat. M\u016f\u017eete si tedy b\u00fdt jisti, \u017ee zde naleznete i svou c\u00edlovou skupinu. Stejn\u011b jako <a href=\"https:\/\/www.cernovsky.cz\/marketing\/top-10-socialni-site\/\">soci\u00e1ln\u00ed s\u00edt\u011b<\/a>, nab\u00edz\u00ed i YouTube video reklama mnoho <a href=\"https:\/\/support.google.com\/google-ads\/answer\/2375464?hl=cs\" target=\"_blank\" rel=\"noopener\">zaj\u00edmav\u00fdch form\u00e1t\u016f<\/a>.\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1 jak dos\u00e1hnout PNO (pod\u00edl n\u00e1klad\u016f na obratu) pod 20 % d\u00edky v\u00fdkonnostn\u00ed TikTok reklam\u011b (5x n\u00e1vratnost investice do reklamy), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\">p\u0159\u00edpadovou studii TikTok najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/03\/Cernovsky_video_reklama_YouTube-1160x773-1.jpg\" alt=\"Pokud chcete budovat brand a maximalizovat z\u00e1sah, pak je YouTube jasnou volbou. \u017d\u00e1dn\u00fd jin\u00fd online port\u00e1l neum\u00ed vybudovat tak siln\u00e9 pov\u011bdom\u00ed o zna\u010dce jako YouTube video.\" class=\"wp-image-2602\"\/><figcaption class=\"wp-element-caption\">Video reklama = pro v\u011bt\u0161inu lid\u00ed to je YouTube, nejv\u011bt\u0161\u00ed studnice vide\u00ed na sv\u011bt\u011b<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>P\u0159esko\u010diteln\u00e9<\/strong> video reklamy in-stream \u2013 reklamy um\u00edst\u011bn\u00e9 v&nbsp;r\u00e1mci videa, kter\u00e9 lze po n\u011bkolika vte\u0159in\u00e1ch p\u0159esko\u010dit.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nep\u0159esko\u010diteln\u00e9<\/strong> reklamy in-stream \u2013 reklamy um\u00edst\u011bn\u00e9 v&nbsp;r\u00e1mci videa, kter\u00e9 p\u0159esko\u010dit nelze a sleduj\u00edc\u00ed mus\u00ed zhl\u00e9dnout cel\u00fd spot.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reklamy feed in \u2013 prost\u0159ednictv\u00edm feed-in reklam je mo\u017en\u00e9 propagovat videa na m\u00edstech, kde ho lze naj\u00edt. M\u016f\u017ee se jednat o souvisej\u00edc\u00ed videa, v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed nebo na domovsk\u00e9 str\u00e1nce.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9709826?hl=cs\" target=\"_blank\" rel=\"noopener\">Reklamy masthead<\/a> \u2013 masthead funguje tak, \u017ee se automaticky p\u0159ehraje bez zvuku a je um\u00edst\u011bn v&nbsp;horn\u00ed \u010d\u00e1sti domovsk\u00e9ho kan\u00e1lu YouTube. Maxim\u00e1ln\u00ed doba p\u0159ehr\u00e1v\u00e1n\u00ed je 30 sekund. Po ur\u010dit\u00e9 chv\u00edli se video stane miniaturou a v&nbsp;p\u0159\u00edpad\u011b prokliku bude u\u017eivatel p\u0159esm\u011brov\u00e1n na str\u00e1nku, kde m\u016f\u017ee zhl\u00e9dnout plnou verzi videa.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mikrospoty \u2013 kr\u00e1tk\u00e9 video trvaj\u00edc\u00ed pouze 6 vte\u0159in, kter\u00e9 nelze p\u0159esko\u010dit a otev\u0159e se ve videop\u0159ehr\u00e1va\u010di.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Video reklama na Seznam.cz<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/03\/Cernovsky_video_reklama_schema.png\" alt=\"Seznam.cz pat\u0159\u00ed v \u010cR mezi nejv\u011bt\u0161\u00ed hr\u00e1\u010de na poli video reklamy. Je to takov\u00e1 sv\u011btov\u00e1 rarita. Ve v\u011bt\u0161in\u011b sv\u011bta je YouTube hlavn\u00edm port\u00e1lem pro video reklamu, ale u n\u00e1s m\u00e1me i tyto zaj\u00edmav\u00e9 hr\u00e1\u010de. Video reklama tak nab\u00edr\u00e1 trochu jin\u00fd rozm\u011br.\" class=\"wp-image-2603\"\/><figcaption class=\"wp-element-caption\">Video reklama na Seznam.cz a jej\u00ed sch\u00e9ma<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Zdroj: <a href=\"https:\/\/www.seznam.cz\/reklama\/cz\/obsahovy-web\/trendy-online-marketingu\/videoreklama\" target=\"_blank\" rel=\"noopener\">Reklama Seznam.cz Video reklama<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak jsme ji\u017e zmi\u0148ovali v\u00fd\u0161e, prostor, kter\u00fd seznam nab\u00edz\u00ed pro video reklamy se neust\u00e1le zvy\u0161uje. Nyn\u00ed se v&nbsp;pr\u016fm\u011bru nab\u00edz\u00ed m\u011bs\u00ed\u010dn\u011b okolo <strong>90 milion\u016f impres\u00ed pro Instream form\u00e1ty.<\/strong> U Outstream form\u00e1t\u016f se jedn\u00e1 a\u017e o <strong>stovky milion\u016f impres\u00ed m\u011bs\u00ed\u010dn\u011b<\/strong>. V\u00fdhodou Instreamu je jeho um\u00edst\u011bn\u00ed v&nbsp;r\u00e1mci profesion\u00e1ln\u00edho a nez\u00e1vadn\u00e9ho video obsahu.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instream \u2013 jedn\u00e1 se o video reklamy, kter\u00e9 se p\u0159ehraj\u00ed v&nbsp;r\u00e1mci p\u0159ehr\u00e1v\u00e1n\u00ed videa (b\u011bhem p\u0159ehr\u00e1v\u00e1n\u00ed, p\u0159ed n\u00edm, po n\u011bm) a d\u011bl\u00ed se na t\u0159i odli\u0161n\u00e9 form\u00e1ty:<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>P\u0159esko\u010diteln\u00fd spot, kter\u00fd je mo\u017en\u00e9 p\u0159esko\u010dit <strong>po p\u011bti vte\u0159in\u00e1ch<\/strong><\/li>\n\n\n\n<li>Nep\u0159esko\u010diteln\u00fd spot o <strong>d\u00e9lce 15 sekund<\/strong><\/li>\n\n\n\n<li>Nep\u0159esko\u010diteln\u00fd 6-ti vte\u0159inov\u00fd <strong>Bumper<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Outstream \u2013 tento form\u00e1t je videoreklama o d\u00e9lce a\u017e 30-ti vte\u0159in, kter\u00e1 se <strong>zobrazuje mezi \u010dl\u00e1nky<\/strong> na slu\u017eb\u00e1ch Novinky.cz nebo nap\u0159\u00edklad na domovsk\u00e9 str\u00e1nce Seznam.cz. Videa se spou\u0161t\u00ed bez zvuku, kter\u00fd si sleduj\u00edc\u00ed m\u016f\u017ee zaktivovat najet\u00edm my\u0161i. V\u00fdhodou outstreamov\u00e9 reklamy pro inzerenty je zejm\u00e9na cenov\u00e1 efektivita.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Video reklama &#8211; budov\u00e1n\u00ed brandu d\u00edky videu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zp\u016fsob\u016fm vyu\u017eit\u00ed video reklam se meze nekladou. M\u016f\u017eete jej\u00ed pomoc\u00ed <strong>propagovat produkty<\/strong> \u010d\u00ed <strong>slu\u017eby<\/strong>, \u0161\u00ed\u0159it my\u0161lenky nebo edukovat potencion\u00e1ln\u00ed z\u00e1kazn\u00edky, zcela v\u00fdsadn\u00ed postaven\u00ed v\u0161ak zauj\u00edm\u00e1 na poli <strong>brandov\u00e9 reklamy<\/strong>. Brand p\u0159edstavuje to, jak v\u00e1s va\u0161i z\u00e1kazn\u00edci, konkurenti a obchodn\u00ed partne\u0159i vn\u00edmaj\u00ed. Chcete p\u016fsobit jako modern\u00ed a trendy podnik? Nebo rad\u011bji jako spole\u010dnost konzervativn\u00ed, d\u016fv\u011bryhodn\u00e1, s&nbsp;dlouholetou tradic\u00ed? S&nbsp;budov\u00e1n\u00edm brandu v\u00e1m m\u016f\u017ee pomoci spr\u00e1vn\u011b vytvo\u0159en\u00e1 <strong>marketingov\u00e1 strategie, <\/strong>do kter\u00e9 zapoj\u00edte video reklamu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pt\u00e1te se pro\u010d? Vysv\u011btlen\u00ed je zcela jednoduch\u00e9, v\u00a0r\u00e1mci brand marketingu jde p\u0159edev\u0161\u00edm o <strong>emoce<\/strong>, prost\u0159ednictv\u00edm <strong>kter\u00fdch ovliv\u0148ujete postoj<\/strong> okol\u00ed k\u00a0va\u0161\u00ed zna\u010dce a \u017e\u00e1dn\u00fd jin\u00fd reklamn\u00ed n\u00e1stroj nedovede tak skv\u011ble vzbuzovat emoce a vypr\u00e1v\u011bt p\u0159\u00edb\u011bhy, jako video. Tuto teorii potvrzuj\u00ed i \u0161pi\u010dkov\u00ed market\u00e9\u0159i: <em>\u201e<a href=\"https:\/\/ipa.co.uk\/news\/binet-and-field-outline-key-formulas-for-brand-building-in-context\" target=\"_blank\" rel=\"noopener\">Nic nevytv\u00e1\u0159\u00ed zna\u010dku<\/a> tak jako emoce a\u00a0nic nevytv\u00e1\u0159\u00ed emoce tak jako video,\u201c<\/em> \u0159\u00edkaj\u00ed <a href=\"https:\/\/www.warc.com\/newsandopinion\/opinion\/les-binet-on-why-long-term-marketing-matters-in-the-age-of-short-termism\/3307\" target=\"_blank\" rel=\"noopener\">Binet<\/a> a\u00a0<a href=\"https:\/\/www.mediaguru.cz\/clanky\/2020\/05\/peter-field-znacky-musi-investovat-i-v-krizi-jinak-oslabi\/\" target=\"_blank\" rel=\"noopener\">Field<\/a>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9758\" class=\"elementor elementor-9758\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">ZDARMA p\u0159\u00edstup k NEVE\u0158EJN\u00c9 p\u0159\u00edpadovce Facebook a Instagram reklamy, kter\u00e1 za ka\u017edou investovanou 1 K\u010d do reklamy p\u0159inesla 10 K\u010d a v\u00edce (ROAS 10+, PNO pod 10 %) - 10x N\u00c1VRATNOST za posledn\u00ed rok<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_case_study\" name=\"blog form venda case study\" aria-label=\"blog form venda case study\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9758\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00edm benefitem p\u0159i budov\u00e1n\u00ed zna\u010dky je mo\u017enost prost\u0159ednictv\u00edm internetu kampan\u011b c\u00edlit na konkr\u00e9tn\u00ed publika<em>: \u201eNa internetu n\u00e1m <strong>technologie umo\u017e\u0148uj\u00ed dob\u0159e p\u0159izp\u016fsobit z\u00e1sah kampan\u00ed<\/strong>, c\u00edlit je a&nbsp;d\u00e1vkovat. Um\u00edme hledat nov\u00e9 u\u017eivatele, a&nbsp;naopak zabr\u00e1nit tomu, abychom pou\u0161t\u011bli stejn\u00e9 video t\u011bm sam\u00fdm lidem,\u201c <\/em>tvrd\u00ed mana\u017eer video reklamy v&nbsp;Seznamu Petr Dane\u0161.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Efektivnost videa v&nbsp;r\u00e1mci brand buildingu potvrzuje i studie spole\u010dnosti <a href=\"https:\/\/info.realeyesit.com\/branded-content-study?hsCtaTracking=85c3d8f7-722c-4fa9-b1b4-f06932baf490%7Cc094c80e-f17b-4141-8530-7b2b1da78924\" target=\"_blank\" rel=\"noopener\">Realeyes<\/a>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211;&nbsp; U lid\u00ed, kte\u0159\u00ed zhl\u00e9dli brandov\u00e1 videa s&nbsp;p\u0159\u00edb\u011bhem zna\u010dky se <strong>emocion\u00e1ln\u00ed anga\u017eovanost v\u016f\u010di zna\u010dce zv\u00fd\u0161ila o 31 %<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; 67 % \u00fa\u010dastn\u00edk\u016f uvedlo, \u017ee vn\u00edmaj\u00ed brandovou video reklamu sd\u011bluj\u00edc\u00ed p\u0159\u00edb\u011bh zna\u010dky jako z\u00e1bavnou, relevantn\u00ed a pravd\u011bpodobn\u011b je v&nbsp;dob\u011b n\u00e1kupu p\u0159im\u011bje myslet na inzerovanou zna\u010dku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Lid\u00e9, kte\u0159\u00ed zhl\u00e9dli brandov\u00e9 video s&nbsp;p\u0159\u00edb\u011bhem zna\u010dky si zna\u010dku v\u00edce pamatovali a zna\u010dku hodnotili o 57 % p\u0159\u00edzniv\u011bji ne\u017e lid\u00e9, kte\u0159\u00ed video nezhl\u00e9dli. Tak\u00e9 o 17 % \u010dast\u011bji uvedli, \u017ee si velmi pravd\u011bpodobn\u011b inzerovanou zna\u010dku koup\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Video reklama m\u00e1 obrovskou s\u00edlu a tu p\u0159i budov\u00e1n\u00ed brandu vyu\u017e\u00edvaj\u00ed t\u00e9m\u011b\u0159 v\u0161echny nejzn\u00e1m\u011bj\u0161\u00ed sv\u011btov\u00e9 zna\u010dky. Prost\u0159ednictv\u00edm vide\u00ed emotivn\u011b vypr\u00e1v\u00ed p\u016fsobiv\u00e9 p\u0159\u00edb\u011bhy, kter\u00e9 za jejich brandem stoj\u00ed. Poj\u010fme se spole\u010dn\u011b na n\u011bkter\u00e9 pod\u00edvat:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lego<\/strong> \u2013 P\u0159\u00edb\u011bh o vzniku zna\u010dky<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/watch?v=NdDU_BBJW9Y\" target=\"_blank\" rel=\"noopener\">The LEGO\u00ae Story &#8211; YouTube<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i tvorb\u011b brandov\u00e9ho videa se m\u016f\u017eete inspirovat nap\u0159\u00edklad videem spole\u010dnosti Lego, kter\u00e9 vypr\u00e1v\u00ed p\u0159\u00edb\u011bh vzniku zna\u010dky. Prost\u0159ednictv\u00edm videa hovo\u0159\u00ed o tom, jak firma vznikla a jak se stala brandem, kter\u00fdm je dnes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lid\u00e9 miluj\u00ed poutav\u00e9 p\u0159\u00edb\u011bhy a p\u0159\u00edb\u011bhy o vzniku a historii zna\u010dek. I d\u00edky tomu m\u00e1 toto unik\u00e1tn\u00ed animovan\u00e9 video v\u00edce ne\u017e 24 milion\u016f zhl\u00e9dnut\u00ed. Animovan\u00fd form\u00e1t je nav\u00edc uk\u00e1zkou toho, \u017ee skv\u011bl\u00fd p\u0159\u00edb\u011bh lze v&nbsp;r\u00e1mci videa zpracovat mnoha r\u016fzn\u00fdmi formami.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Slack<\/strong> \u2013 Ano, zkusili jsme Slack!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/watch?time_continue=31&amp;v=B6zVzWU95Sw\" target=\"_blank\" rel=\"noopener\">&#8220;So Yeah, We Tried Slack \u2026&#8221; &#8211; YouTube<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I kdy\u017e je video pouze p\u0159\u00edpadovou studi\u00ed, je velice zda\u0159il\u00e9 a m\u016f\u017ee se st\u00e1t inspirac\u00ed pro mnoho zna\u010dek z&nbsp;B2B sektoru. Video zde z\u00e1bavnou formou demonstruje, jak Slack pomohl jin\u00e9mu podniku zefektivnit jejich intern\u00ed procesy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hubspot<\/strong> \u2013 Vysv\u011btlete, co d\u011bl\u00e1te<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/watch?v=hP34oHx68g0\" target=\"_blank\" rel=\"noopener\">What is HubSpot? (2014) &#8211; YouTube<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zaj\u00edmav\u00fd form\u00e1t videa zvolil Hubspot. Ve sv\u00e9m propaga\u010dn\u00edm videu ukazuje, \u010d\u00edm se vlastn\u011b zab\u00fdv\u00e1 a seznamuje div\u00e1ka krok za krokem s&nbsp;jednotliv\u00fdmi \u010dinnostmi v&nbsp;r\u00e1mci firmy. Div\u00e1k si tak m\u016f\u017ee vytvo\u0159it jasnou p\u0159edstavu o tom, co spole\u010dnost vlastn\u011b d\u011bla.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vytvo\u0159te si vlastn\u00ed brandov\u00e9 video<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rozhodli jste se zapojit video reklamu do sv\u00e9 strategie p\u0159i budov\u00e1n\u00ed brandu? Pokud ano, ur\u010dit\u011b v\u00e1s te\u010f napad\u00e1 ot\u00e1zka, jak\u00fdm zp\u016fsobem postupovat. Existuje n\u011bkolik z\u00e1sad, na kter\u00e9 je dobr\u00e9 nezapom\u00ednat:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Poznejte svou c\u00edlovou skupinu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ne\u017e se pust\u00edte do samotn\u00e9 tvorby video obsahu, je nutn\u00e9 v\u011bnovat pozornost va\u0161\u00ed c\u00edlov\u00e9 skupin\u011b. Zjist\u011bte, <strong>kdo je va\u0161e c\u00edlov\u00e9 publikum<\/strong> a ujasn\u011bte si, koho vlastn\u011b video obsahem chcete oslovit. C\u00edlen\u00ed na men\u0161\u00ed publika b\u00fdv\u00e1 efektivn\u011bj\u0161\u00ed ne\u017e c\u00edlen\u00ed na obecnou ve\u0159ejnost. Pokud si budete jisti, pro koho je obsah ur\u010den, bude daleko snadn\u011bj\u0161\u00ed vytvo\u0159it video, kter\u00e9 danou c\u00edlovku skute\u010dn\u011b zaujme<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. M\u011bjte jasn\u00fd c\u00edl<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V\u011bt\u0161ina firem, kter\u00e1 s&nbsp;budov\u00e1n\u00edm brandu prost\u0159ednictv\u00edm videa za\u010d\u00edn\u00e1, nepostupuje p\u0159\u00edli\u0161 systematicky, a to je <strong>chyba<\/strong>. Nesna\u017ete se na malou plochu vm\u011bstnat mnoho informac\u00ed. St\u011b\u017eejn\u00ed poselstv\u00ed by se mohlo vytratit. Pokud chcete vyt\u011b\u017eit z&nbsp;video obsahu co nejv\u00edce, mus\u00edte m\u00edt jasn\u00fd pl\u00e1n. Ur\u010dete si <strong>hlavn\u00ed sd\u011blen\u00ed<\/strong> a k n\u011bmu sm\u011b\u0159ujte v\u0161echny dal\u0161\u00ed kroky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Vytv\u00e1\u0159ejte p\u0159\u00edb\u011bhy, kter\u00e9 lid\u00e9 cht\u011bj\u00ed sd\u00edlet<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Existuje mnoho zp\u016fsob\u016f, jak\u00fdmi m\u016f\u017eete vykl\u00e1dat p\u0159\u00edb\u011bh sv\u00e9 zna\u010dky. Dobr\u00e1 video reklama v\u0161ak nejen zaujme va\u0161e div\u00e1ky, ale bude tak\u00e9 dostate\u010dn\u011b poutav\u00e1 na to, aby ho cht\u011bli <strong>sd\u00edlet s&nbsp;ostatn\u00edmi<\/strong>. Myslete na to!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Brandov\u00e9 video mus\u00ed b\u00fdt brandov\u00e9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Brandov\u00e1 videa jsou prim\u00e1rn\u011b o <strong>budov\u00e1n\u00ed pov\u011bdom\u00ed o zna\u010dce<\/strong>. V\u00a0r\u00e1mci jeho tvorby dbejte na to, aby video s\u00a0va\u0161\u00ed zna\u010dkou <strong>korespondovalo<\/strong>, <strong>reflektovalo<\/strong> jej\u00ed <strong>hodnoty<\/strong> a <strong>dr\u017eelo se sm\u011bru<\/strong>, kter\u00fdm se firma profiluje. Nem\u00e1 smysl vytv\u00e1\u0159et brandov\u00e1 videa, kter\u00e1 by se odchylovala od promovan\u00e9 zna\u010dky. Takov\u00e1 videa by naopak mohla pov\u011bdom\u00ed o zna\u010dce a loajalitu z\u00e1kazn\u00edk\u016f ovlivnit necht\u011bn\u00fdm sm\u011brem. Dbejte tedy na to, aby video obsah byl skute\u010dn\u011b \u201ev\u00e1mi\u201c.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9794\" class=\"elementor elementor-9794\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">TIP na ebook ZDARMA: Bu\u010fte \u00daSP\u011a\u0160N\u00cd na soci\u00e1ln\u00edch s\u00edt\u00edch s 21 nejv\u00edc TRENDY t\u00e9maty pro TVORBU vide\u00ed a p\u0159\u00edsp\u011bvk\u016f na Instagram, TikTok, YouTube, Threads, LinkedIn, X a Facebook\n(PDF)<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_21_video_ideas\" name=\"blog form 21 temat na videa a prispevky\" aria-label=\"blog form 21 temat na videa a prispevky\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9794\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">5. Zapojte vizu\u00e1ln\u00ed prvky sv\u00e9 brand identity<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Prvn\u00ed v\u011bc, kterou sleduj\u00edc\u00ed videa zaznamen\u00e1 je\u0161t\u011b p\u0159ed t\u00edm, ne\u017e za\u010dne vn\u00edmat kl\u00ed\u010dov\u00e9 sd\u011blen\u00ed je, jak video reklama p\u016fsob\u00ed vizu\u00e1ln\u011b. Vyu\u017eijte to ke&nbsp;sv\u00e9mu prosp\u011bchu a pracujte v&nbsp;r\u00e1mci obsahu s&nbsp;<strong>barvami va\u0161eho brandu<\/strong>, <strong>logem<\/strong> a dal\u0161\u00edmi vizu\u00e1ln\u00edmi prvky <strong>brand identity<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Videa v\u017edy nemus\u00ed st\u00e1t majlant<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V\u011bt\u0161ina lid\u00ed se domn\u00edv\u00e1, \u017ee jedin\u00e1 cesta, jak vytvo\u0159it p\u016fsobivou video reklamu, je investovat velk\u00e9 \u010d\u00e1stky a spolupracovat s&nbsp;produk\u010dn\u00edmi spole\u010dnostmi a renomovan\u00fdmi profesion\u00e1ly. Existuje i jin\u00fd zp\u016fsob. Na internetu je k&nbsp;m\u00e1n\u00ed mnoho aplikac\u00ed a video editor\u016f, pomoc\u00ed kter\u00fdch m\u016f\u017eete vytvo\u0159it <strong>profesion\u00e1ln\u011b vypadaj\u00edc\u00ed videa s&nbsp;minim\u00e1ln\u00edmi n\u00e1klady<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Vyu\u017eijte sv\u00e1 videa na maximum<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ne v\u0161echna videa jsou <strong>vytvo\u0159ena prim\u00e1rn\u011b za \u00fa\u010delem reklamy<\/strong> a um\u00edst\u011bn\u00ed na soci\u00e1ln\u00ed s\u00edt\u011b. Kdy\u017e je v\u0161ak ji\u017e m\u00e1te, bylo by nerozumn\u00e9 je za t\u00edmto \u00fa\u010delem nevyu\u017e\u00edt. Nato\u010dili jste skv\u011bl\u00e9 video pro svou landing page? Um\u00edst\u011bte ho tak\u00e9 na soci\u00e1ln\u00ed s\u00edt\u011b a jin\u00e9 kan\u00e1ly!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Nesoust\u0159e\u010fte se pouze na v\u00fdkon<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i brandov\u00e9 kampani se vyplat\u00ed <strong>nefixovat se tolik na metriky v\u00fdkonnosti<\/strong>, jak je tomu u v\u00fdkonnostn\u00edch kampan\u00ed. Bu\u010fte trp\u011bliv\u00ed a polevte ze sv\u00fdch n\u00e1rok\u016f na v\u00fdkon. Tento n\u00e1zor sd\u00edl\u00ed i p\u0159edn\u00ed specialist\u00e9 z&nbsp;oboru:<em> \u201eBrandov\u00e1 kampa\u0148 nen\u00ed tak number driven, je t\u0159eba sledovat i&nbsp;jin\u00e9 metriky. A&nbsp;ob\u010das je dobr\u00e9 si ud\u011blat i&nbsp;\u010dasto podce\u0148ovan\u00fd u\u017eivatelsk\u00fd pr\u016fzkum. Z&nbsp;n\u011bj je mo\u017en\u00e9 vyt\u011b\u017eit spoustu zaj\u00edmav\u00fdch informac\u00ed o&nbsp;vn\u00edm\u00e1n\u00ed zna\u010dky i&nbsp;o&nbsp;c\u00edlov\u00e9 skupin\u011b,\u201c <\/em>tvrd\u00ed obchodn\u00ed \u0159editel Seznamu <a href=\"https:\/\/cz.linkedin.com\/in\/buril\" target=\"_blank\" rel=\"noopener\">Tom\u00e1\u0161 B\u00fa\u0159il<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Z\u00e1v\u011br<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Video reklama p\u0159edstavuje budoucnost on-line marketingu. Tento form\u00e1t reklamy pr\u00e1v\u011b za\u017e\u00edv\u00e1 sv\u016fj boom, kter\u00fd bude v&nbsp;n\u00e1sleduj\u00edc\u00edch letech d\u00e1le s\u00edlit, vyu\u017eijte tedy tohoto trendu a zapojte video reklamu do sv\u00e9 marketingov\u00e9 strategie. Nez\u00e1le\u017e\u00ed na tom, jestli jste nadn\u00e1rodn\u00ed spole\u010dnost nebo mal\u00fd, za\u010d\u00ednaj\u00edc\u00ed start-up, video reklama nab\u00edz\u00ed prostor pro v\u0161echny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denn\u011b sd\u00edl\u00edm hodnotn\u00e9 tipy na sv\u016fj <a href=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a> profil. Na <a href=\"https:\/\/www.instagram.com\/cernovskycz\/\" target=\"_blank\" rel=\"noopener\">Instagramu<\/a> najdete i st\u0159\u00edpky z m\u00e9ho osobn\u00edho \u017eivota, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bjte se video reklamov\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na str\u00e1nce <a href=\"https:\/\/www.cernovsky.cz\/muj-pribeh\/\">M\u016fj p\u0159\u00edb\u011bh<\/a>, m\u00e9 hodnoty naleznete na str\u00e1nce <a href=\"https:\/\/www.cernovsky.cz\/me-hodnoty\/\">M\u00e9 hodnoty<\/a> a m\u00e9 slu\u017eby najdete <a href=\"https:\/\/www.cernovsky.cz\/sluzby\/\">zde<\/a>. Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zdroje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.seznam.cz\/2021\/02\/navzdory-narocnemu-roku-investice-do-videoreklamy-rostly-a-potvrdily-trend-ze-zahranici\/\" target=\"_blank\" rel=\"noopener\">Navzdory n\u00e1ro\u010dn\u00e9mu roku investice do videoreklamy rostly a potvrdily trend ze zahrani\u010d\u00ed &#8211; Blog Seznam.cz<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/?__hstc=171085567.532194c7b93680be9dac52feb2a18847.1554208637927.1554208637927.1554208637927.1&amp;__hssc=171085567.1.1554208637927&amp;__hsfp=2377128649\" target=\"_blank\" rel=\"noopener\">Video Marketing Statistics 2021 (Brand New Data) | Wyzowl<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mediaguru.cz\/clanky\/2021\/10\/bannerova-online-reklama-i-videoreklama-letos-rostou\/\" target=\"_blank\" rel=\"noopener\">Bannerov\u00e1 online reklama i videoreklama letos rostou | MediaGuru<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/info.realeyesit.com\/branded-content-study?hsCtaTracking=85c3d8f7-722c-4fa9-b1b4-f06932baf490%7Cc094c80e-f17b-4141-8530-7b2b1da78924\" target=\"_blank\" rel=\"noopener\">Turner Branded Content Study (realeyesit.com)<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.semtix.cz\/zapojte-video-do-sve-prezentace-jeho-sila-uz-se-neda-ignorovat\/\" target=\"_blank\" rel=\"noopener\">Zapojte video do sv\u00e9 prezentace, jeho s\u00edla u\u017e se ned\u00e1 ignorovat &#8211; SEMTIX.cz | SEMTIX s.r.o.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.comerto.com\/online-marketing\/ppc-pay-per-click\/reklama-youtube-videoreklama-sprava\" target=\"_blank\" rel=\"noopener\">YouTube reklama | Comerto<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/promo.com\/blog\/how-to-make-a-brand-video#hubspot-%E2%80%93-explainer-video\" target=\"_blank\" rel=\"noopener\">How to Make a Brand Video &#8211; Promo.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/adage.com\/article\/turner-ignite\/biometric-research-proves-purchase-power-branded-content-ad-age-turner-ignite\/315635\" target=\"_blank\" rel=\"noopener\">New study reveals the emotional impact of branded content increases ROI | Ad Age<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/?__hstc=171085567.532194c7b93680be9dac52feb2a18847.1554208637927.1554208637927.1554208637927.1&amp;__hssc=171085567.1.1554208637927&amp;__hsfp=2377128649\" target=\"_blank\" rel=\"noopener\">Video Marketing Statistics 2021 (Brand New Data) | Wyzowl<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.seznam.cz\/reklama\/cz\/obsahovy-web\/trendy-online-marketingu\/videoreklama\" target=\"_blank\" rel=\"noopener\">Reklama Seznam.cz Videoreklama<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/forbes.cz\/vyuzijte-hype-na-siti-5-rad-jak-si-vybudovat-znacku-na-internetu\/\" target=\"_blank\" rel=\"noopener\">Vyu\u017eijte hype na s\u00edti. 5 rad, jak si vybudovat zna\u010dku na internetu (forbes.cz)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video, nejsiln\u011bj\u0161\u00ed trend sou\u010dasn\u00e9 on-line reklamy. Za\u0159a\u010fte ho do sv\u00e9ho marketingov\u00e9ho mixu! Video reklama v&nbsp;on-line prost\u0159ed\u00ed za\u017e\u00edv\u00e1 v&nbsp;posledn\u00edch letech naprost\u00fd boom. YouTube, TikTok a dal\u0161\u00ed kan\u00e1ly a soci\u00e1ln\u00ed s\u00edt\u011b orientovan\u00e9 na videoobsah zaznamen\u00e1vaj\u00ed neb\u00fdvalou popularitu a pod\u00edl videa na celkov\u00e9m objemu on-line reklamy neust\u00e1le roste. Poj\u010fme se tedy pod\u00edvat, jakou m\u00e1 video reklama sou\u010dasnou pozici [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5095,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"video reklama","footnotes":""},"categories":[9],"tags":[7,46,47],"class_list":["post-2570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-reklama","tag-video","tag-videoreklama"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=2570"}],"version-history":[{"count":4,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2570\/revisions"}],"predecessor-version":[{"id":9872,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2570\/revisions\/9872"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/5095"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=2570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=2570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=2570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}