{"id":2565,"date":"2022-03-06T15:56:46","date_gmt":"2022-03-06T14:56:46","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=2565"},"modified":"2024-04-22T14:56:46","modified_gmt":"2024-04-22T12:56:46","slug":"reklamni-formaty-na-facebooku","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/reklamni-formaty-na-facebooku\/","title":{"rendered":"Reklamn\u00ed form\u00e1ty na Facebooku a Instagramu"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Stejn\u011b tak, jak se <a href=\"https:\/\/www.cernovsky.cz\/marketing\/top-10-socialni-site\/\">soci\u00e1ln\u00ed s\u00edt\u011b<\/a> staly ned\u00edlnou sou\u010d\u00e1st\u00ed b\u011b\u017en\u00e9ho \u017eivota, nalezly sv\u00e9 pevn\u00e9 m\u00edsto i v&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/marketing\/marketingovy-mix-4p\/\">marketingov\u00fdch strategi\u00edch<\/a> drtiv\u00e9 v\u011bt\u0161iny firem a organizac\u00ed. Disponuj\u00ed gigantick\u00fdmi po\u010dty <strong>aktivn\u00edch u\u017eivatel\u016f<\/strong> a inzerent\u016fm nab\u00edz\u00ed l\u00e1kav\u00e9 mo\u017enosti v&nbsp;podob\u011b <strong>p\u0159esn\u00e9ho zac\u00edlen\u00ed<\/strong> a <strong>skv\u011bl\u00e9 m\u011b\u0159itelnosti<\/strong>. I d\u00edky tomu bychom dnes jen st\u011b\u017e\u00ed nalezli modern\u00ed a \u00fasp\u011b\u0161nou spole\u010dnost, kter\u00e1 <a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\">propagaci na soci\u00e1ln\u00edch s\u00edt\u00edch<\/a> nevyu\u017e\u00edv\u00e1.&nbsp;Jak\u00e9 jsou tedy spr\u00e1vn\u00e9 reklamn\u00ed form\u00e1ty na Facebooku a Instagramu?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mezi nejz\u00e1sadn\u011bj\u0161\u00ed n\u00e1stroje reklamy na soci\u00e1ln\u00edch s\u00edt\u00edch pat\u0159\u00ed v&nbsp;posledn\u00edch letech <a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-instagram-novinky-2021\/\">Facebook a Instagram<\/a>. Tyto platformy disponuj\u00ed \u0161irokou \u0161k\u00e1lou <a href=\"https:\/\/www.cernovsky.cz\/marketing\/videoreklama-facebook-instagram\/\">reklamn\u00edch form\u00e1t\u016f<\/a>, kter\u00e9 je mo\u017en\u00e9 pro svou propagaci vyu\u017e\u00edt. Ka\u017ed\u00fd druh p\u0159\u00edsp\u011bvku nebo reklamn\u00edho sd\u011blen\u00ed v\u0161ak m\u00e1 sv\u00e1 specifika, jin\u00e9 doporu\u010den\u00e9 rozm\u011bry \u010di d\u00e9lku doprovodn\u00e9ho textu, a i p\u0159es to, \u017ee si Facebook i Instagram mnohdy dovedou s&nbsp;nevyhovuj\u00edc\u00edm form\u00e1tem poradit, je vhodn\u00e9 <strong>p\u0159ipravit podklady<\/strong> tak, aby vyhovovaly doporu\u010den\u00fdm <strong>parametr\u016fm<\/strong>. Pouze tak doc\u00edl\u00edte perfektn\u00edho v\u00fdsledku a vyhnete se nep\u0159\u00edjemn\u00e9mu p\u0159ekvapen\u00ed nap\u0159\u00edklad v&nbsp;podob\u011b rozmazan\u00e9 nebo o\u0159\u00edznut\u00e9 fotky.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1, jak vyprodat sklady d\u00edky Facebook, Instagram a Google Ads reklam\u011b s PNO pod 15 % (jako se to povedlo u na\u0161eho klienta), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\">p\u0159\u00edpadovou studii najdete tady<\/a>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To p\u0159in\u00e1\u0161\u00ed kl\u00ed\u010dovou ot\u00e1zku: \u201eJak obsah pro jednotliv\u00e9 reklamn\u00ed form\u00e1ty co nejl\u00e9pe p\u0159ipravit?\u201c Proto jsem se rozhodl pod\u00edvat se Facebooku a Instagramu \u201ena zoubek\u201c a p\u0159ipravil jsem pro v\u00e1s kompletn\u00ed p\u0159ehled reklamn\u00edch form\u00e1t\u016f a jejich specifikac\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/03\/Cernovsky_rozmery_banneru_na_Facebooku_Instagramu-1160x773-1.jpeg\" alt=\"Reklamn\u00ed form\u00e1ty na Facebooku a Instagramu maj\u00ed sv\u00e1 specifika, kter\u00e1 je nutn\u00e9 dodr\u017eovat. I kdy\u017e se Facebook sna\u017e\u00ed proces vytv\u00e1\u0159en\u00ed reklamy zjednodu\u0161it natolik, \u017ee v\u00e1m teoreticky sta\u010d\u00ed jeden \u010dtvercov\u00fd banner, dost \u010dasto naraz\u00edte na fakt, \u017ee je t\u0159eba vytv\u00e1\u0159et v\u00edce form\u00e1t\u016f pro skv\u011blou z\u00e1kaznickou zku\u0161enost.\" class=\"wp-image-2566\"\/><figcaption class=\"wp-element-caption\">Reklamn\u00ed form\u00e1ty na Facebooku maj\u00ed sv\u00e1 specifika, kter\u00e1 vypisuji n\u00ed\u017ee &#8211; doporu\u010duji je n\u00e1sledovat pro \u00fasp\u011b\u0161nost va\u0161ich reklam<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Reklamn\u00ed form\u00e1ty na Facebooku a Instagramu<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook a Instagram v&nbsp;sou\u010dasn\u00e9 dob\u011b nab\u00edz\u00ed n\u011bkolik z\u00e1kladn\u00edch form\u00e1t\u016f, mezi kter\u00e9 pat\u0159\u00ed <strong>obr\u00e1zkov\u00e1<\/strong> reklama, <strong><a href=\"https:\/\/www.cernovsky.cz\/marketing\/videoreklama-facebook-instagram\/\">video<\/a><\/strong>, <strong>rotuj\u00edc\u00ed<\/strong> form\u00e1t, <strong>sb\u00edrka <\/strong>nebo t\u0159eba <a href=\"https:\/\/www.cernovsky.cz\/marketing\/instagram-reels\/\">Instagram Reels<\/a>. Dostupn\u00e9 form\u00e1ty z\u00e1vis\u00ed zejm\u00e9na na <strong>zvolen\u00e9m \u00fa\u010delu<\/strong> a <strong>um\u00edst\u011bn\u00ed reklamy<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Obr\u00e1zkov\u00e1 reklama na Facebooku a Instagramu<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">S&nbsp;t\u00edmto form\u00e1tem se m\u016f\u017eeme setkat z\u0159ejm\u011b nej\u010dast\u011bji. Pro jeho vytvo\u0159en\u00ed posta\u010d\u00ed jedna <strong>atraktivn\u00ed fotografie<\/strong> (m\u016f\u017eete se inspirovat n\u00ed\u017ee :D) a voliteln\u00e9 z\u00e1pat\u00ed. Obr\u00e1zkov\u00e1 reklama se zobrazuje v&nbsp;r\u016fzn\u00fdch um\u00edst\u011bn\u00edch nap\u0159\u00ed\u010d Facebookem, Instagramem, Messengerem a je vhodn\u00e1 zejm\u00e9na za \u00fa\u010delem zv\u00fd\u0161en\u00ed z\u00e1jmu o zna\u010dku \u010di slu\u017ebu, \u0161\u00ed\u0159en\u00ed pov\u011bdom\u00ed o konkr\u00e9tn\u00edch produktech nebo ke komunikaci jednoduch\u00e9ho a jasn\u00e9ho sd\u011blen\u00ed. My marke\u0165\u00e1ci tomu \u0159\u00edk\u00e1me <strong>statick\u00e1 kreativa<\/strong> &#8211; dost \u010dasto se jedn\u00e1 o <a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\"><strong>nejlep\u0161\u00ed form\u00e1t<\/strong> pro prodej slu\u017eby nebo i samotn\u00e9ho produktu<\/a>. Doporu\u010duji nepodce\u0148ovat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/03\/Cernovsky_reklamni_formaty_na_Facebooku_Instagramu_baner_1.png\" alt=\"Reklamn\u00ed form\u00e1ty na Facebooku se za posledn\u00ed dobu zna\u010dn\u011b roz\u0161\u00ed\u0159ily. I p\u0159es tato roz\u0161\u00ed\u0159en\u00ed tradi\u010dn\u00ed \u010dtvercov\u00e1 statick\u00e1 reklama z\u016fst\u00e1v\u00e1 velice funk\u010dn\u00edm form\u00e1tem, kter\u00fd doporu\u010duji zapojit do ka\u017ed\u00e9 kampan\u011b.\" class=\"wp-image-2572\"\/><figcaption class=\"wp-element-caption\">Mezi nejpou\u017e\u00edvan\u011bj\u0161\u00ed reklamn\u00ed form\u00e1ty na Facebooku st\u00e1le pat\u0159\u00ed statick\u00fd \u010dtverec v pom\u011bru stran 1:1<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doporu\u010dovan\u00fd je form\u00e1t obr\u00e1zku <strong>JPG<\/strong> a <strong>PNG<\/strong>, podporovan\u00e9 jsou v\u0161ak i BMP, DIB, HEIC, HEIF, IFF, JFIF, JP2, JPEG, PSD, TIF, TIFF, WBMP, WEBP, XBM.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doporu\u010den\u00ed se t\u00fdkaj\u00ed i <a href=\"https:\/\/www.cernovsky.cz\/marketing\/texty-v-reklame-marketingu\/\">doprovodn\u00e9ho reklamn\u00edho textu<\/a>.&nbsp;Uveden\u00fd po\u010det znak\u016f je vhodn\u00e9 dodr\u017eet, u <strong>del\u0161\u00edch text\u016f nen\u00ed zaru\u010deno, \u017ee se zobraz\u00ed v&nbsp;cel\u00e9 d\u00e9lce.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/03\/Cernovsky_reklamni_formaty_na_Facebooku_Instagramu_baner_2.jpg\" alt=\"Nejpou\u017e\u00edvan\u011bj\u0161\u00edm reklamn\u00edm form\u00e1tem na Instagramu je st\u00e1le \u010dtvercov\u00e1 fotka, kter\u00e1 se v\u011bt\u0161inou na Instagram dostane jako Facebook reklama s um\u00edst\u011bn\u00edm reklamy i na Instagramu. Nicm\u00e9n\u011b Instagram stories form\u00e1t reklamy t\u011b\u017ece \u010dtverec dotahuje.\" class=\"wp-image-2573\"\/><figcaption class=\"wp-element-caption\">Nejpou\u017e\u00edvan\u011bj\u0161\u00ed reklamn\u00ed form\u00e1ty na Facebooku jsou v drtiv\u00e9 v\u011bt\u0161in\u011b i nejpou\u017e\u00edvan\u011bj\u0161\u00ed reklamn\u00ed form\u00e1ty na Instagramu<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V&nbsp;minulosti tak\u00e9 platilo pravidlo pro text v&nbsp;r\u00e1mci obr\u00e1zku, kdy <strong>text nesm\u011bl zab\u00edrat v\u00edce ne\u017e 20 % plochy<\/strong>, v&nbsp;opa\u010dn\u00e9m p\u0159\u00edpad\u011b bylo doru\u010dov\u00e1n\u00ed reklamy omezeno. Toto pravidlo je ji\u017e <strong>minulost\u00ed<\/strong>, i p\u0159es to je v\u0161ak vhodn\u00e9 nakl\u00e1dat s&nbsp;mno\u017estv\u00edm textu st\u0159\u00eddm\u011b. Nav\u00edc z&nbsp;reklamn\u00ed praxe jasn\u011b vypl\u00fdv\u00e1, \u017ee reklamy s&nbsp;<strong>men\u0161\u00edm mno\u017estv\u00edm textu funguj\u00ed efektivn\u011bji<\/strong>. M\u00e9n\u011b zkr\u00e1tka n\u011bkdy znamen\u00e1 v\u00edce.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Video&nbsp;reklama na Facebooku a Instagramu<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cernovsky.cz\/marketing\/videoreklama-facebook-instagram\/\">Video reklamy Facebook<\/a> chov\u00e1 ve velk\u00e9 oblib\u011b a \u010dasto je prosazuje p\u0159ed t\u011bmi s obr\u00e1zky. Nemus\u00ed se p\u0159itom jednat pouze o videa \u201enato\u010den\u00e1\u201c m\u016f\u017eete nap\u0159\u00edklad vytvo\u0159it <strong><a href=\"https:\/\/cs-cz.facebook.com\/business\/ads-guide\/video\" target=\"_blank\" rel=\"noreferrer noopener\">video prezentaci ze sv\u00fdch fotografi\u00ed<\/a><\/strong>. R\u016fzn\u00e1 um\u00edst\u011bn\u00ed podporuj\u00ed rozli\u010dn\u00e9 form\u00e1ty stran a tak\u00e9 rozli\u010dnou d\u00e9lku videa, od n\u011bkolika sekund, a\u017e do 240 minut. Doporu\u010dov\u00e1ny jsou form\u00e1ty MP4, MOV nebo GIF. Podporov\u00e1no je v\u0161ak i mnoho dal\u0161\u00edch.&nbsp;Nastaven\u00ed videa by d\u00e1le m\u011blo spl\u0148ovat kompresi H.264, \u010dtvercov\u00e9 pixely, fixn\u00ed sn\u00edmkovac\u00ed frekvence, progresivn\u00ed skenov\u00e1n\u00ed a kompresi stereo zvuku AAC 128 kb\/s a v\u00edc. <a href=\"https:\/\/www.cernovsky.cz\/marketing\/videoreklama-facebook-instagram\/\">Jak na spr\u00e1vn\u00e9 video do reklamy na Facebooku a Instagramu jsem sepsal tady<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z praxe v\u00edme, \u017ee r\u016fzn\u00e9 reklamn\u00ed form\u00e1ty na Facebooku nebo Instagramu maj\u00ed r\u016fzn\u00e1 CPM, CPC, CTR a v kone\u010dn\u00e9 f\u00e1zi i cenu za konverzi. V\u017edy doporu\u010duji testovat, kter\u00fd form\u00e1t pro v\u00e1\u0161 produkt nebo va\u0161i slu\u017ebu funguje nejl\u00e9pe. Ten rozv\u00edjejte nad\u00e1le a <strong>testujte jeho r\u016fzn\u00e9 obsahov\u00e9 variace<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/03\/Cernovsky_reklamni_formaty_na_Facebooku_Instagramu_video.jpg\" alt=\"Video reklamn\u00ed form\u00e1t na Facebooku a Instagramu se d\u0159\u00edve prim\u00e1rn\u011b vyu\u017e\u00edval pro budov\u00e1n\u00ed zna\u010dky. Dnes u\u017e to tak jednozna\u010dn\u00e9 nen\u00ed. \u010casto jsou videa i t\u011bmi nejkonverzn\u011bj\u0161\u00edmi form\u00e1ty v\u016fbec.\" class=\"wp-image-2574\"\/><figcaption class=\"wp-element-caption\">Video reklamn\u00ed form\u00e1ty na Facebooku a Instagramu nab\u00edraj\u00ed v posledn\u00edch letech na oblib\u011b &#8211; skrze video toho prost\u011b v\u00edce \u0159eknete o va\u0161em produktu nebo zna\u010dce.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Rotuj\u00edc\u00ed form\u00e1t &#8211; carousel reklama na Facebooku a Instagramu<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tato forma prezentace je vhodn\u00e1 zejm\u00e9na v&nbsp;p\u0159\u00edpad\u011b, kdy pot\u0159ebujete v&nbsp;r\u00e1mci <strong>jedn\u00e9 reklamy prezentovat v\u00edce produkt\u016f<\/strong>, <strong>slu\u017eeb<\/strong> \u010di <strong>jin\u00fdch informac\u00ed<\/strong>. Rotuj\u00edc\u00ed form\u00e1t neboli <a href=\"https:\/\/cs-cz.facebook.com\/business\/ads\/carousel-ad-format\" target=\"_blank\" rel=\"noreferrer noopener\">Carousel Ads<\/a> umo\u017en\u00ed v&nbsp;r\u00e1mci jednoho p\u0159\u00edsp\u011bvku prezentovat <strong>2 a\u017e 10 r\u016fzn\u00fdch obr\u00e1zk\u016f <\/strong>\u010di <strong>vide\u00ed<\/strong> a sou\u010dasn\u011b poskytuje dostate\u010dn\u00fd prostor pro textov\u00fd obsah. Podporovan\u00e9 form\u00e1ty jsou zde stejn\u00e9 jak u b\u011b\u017en\u00e9 obr\u00e1zkov\u00e9 reklamy. Pokud m\u00e1te dostate\u010dnou z\u00e1sobu atraktivn\u00edch fotografi\u00ed, se kterou chcete zaz\u00e1\u0159it, rotuj\u00edc\u00ed reklama pro v\u00e1s bude jist\u011b jasn\u00e1 volba.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/03\/Cernovsky_reklamni_formaty_na_Facebooku_Instagramu_carousel.jpg\" alt=\"Carousel reklama je skv\u011bl\u00e1 d\u00edky tomu, \u017ee dok\u00e1\u017ee odkomunikovat v\u00edce informac\u00ed v r\u00e1mci jedn\u00e9 reklamy. Pokud prod\u00e1v\u00e1te v\u00edce produkt\u016f nebo va\u0161e slu\u017eba m\u00e1 v\u00edce benefit\u016f, ur\u010dit\u011b vyzkou\u0161ejte karusel reklamu.\" class=\"wp-image-2583\"\/><figcaption class=\"wp-element-caption\">Mezi obl\u00edben\u00e9 reklamn\u00ed form\u00e1ty na Facebooku a Instagramu pat\u0159\u00ed tak\u00e9 carousel reklama. Skv\u011ble funguje v kombinaci s Dynamic Ads (dynamick\u00e9 catalogov\u00e9 reklamy na Facebooku a Instagramu)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sb\u00edrka &#8211; collections ads na Facebooku a Instagramu<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/cs-cz.facebook.com\/business\/ads\/collection-ad-format\" target=\"_blank\" rel=\"noreferrer noopener\">Reklamy ve sb\u00edrce<\/a> p\u0159edstavuj\u00ed \u0159e\u0161en\u00ed v&nbsp;moment\u011b, kdy chcete nab\u00eddnout potencion\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm vizu\u00e1ln\u011b zaj\u00edmav\u00e9 prost\u0159ed\u00ed. Sb\u00edrka se skl\u00e1d\u00e1 z&nbsp;<strong>\u00favodn\u00edho videa<\/strong> nebo <strong>obr\u00e1zku<\/strong> a <strong>t\u0159\u00ed dal\u0161\u00edch obr\u00e1zk\u016f<\/strong>. Po rozkliknut\u00ed se otev\u0159e str\u00e1nka p\u0159es celou obrazovku, kter\u00e1 snadn\u011bji navede n\u00e1v\u0161t\u011bvn\u00edka k&nbsp;po\u017eadovan\u00e9 konverzn\u00ed akci. S\u00e1m toto nej\u010dast\u011bji doporu\u010duji, pokud doty\u010dn\u00fd klient nem\u00e1 rychl\u00fd a modern\u00ed web a je tedy jednodu\u0161\u0161\u00ed produkty odprezentovat v tomto p\u0159irozen\u00e9m a hezk\u00e9m form\u00e1tu. V p\u0159\u00edpad\u011b z\u00e1jmu je ve sb\u00edrce (collection ads) <a href=\"https:\/\/www.cernovsky.cz\/weby-e-shopy\/kdyz-vytvarite-e-shop-jake-reseni-zvolit\/\">tla\u010d\u00edtko s proklikem na e-shop<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/03\/Cernovsky_reklamni_formaty_na_Facebooku_Instagramu_sbirka_collection_ads.jpg\" alt=\"Doporu\u010duji vyzkou\u0161et i Facebook Collection Ads neboli reklamy ve sb\u00edrce. Hlavn\u011b je dobr\u00e9 vyzkou\u0161et v kombinaci s catalogov\u00fdm feedem a v dynamick\u00fdch reklam\u00e1ch.\" class=\"wp-image-2585\"\/><figcaption class=\"wp-element-caption\">Facebook Collection Ads jsou obl\u00edben\u00fdm form\u00e1tem u e-shopa\u0159\u016f &#8211; skv\u011ble prezentuj\u00ed v\u00edce produkt\u016f<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Reklamn\u00ed form\u00e1ty na Facebooku a jejich um\u00edst\u011bn\u00ed reklamy a specifick\u00e1 doporu\u010den\u00ed pro rozli\u010dn\u00e9 form\u00e1ty<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jak bylo ji\u017e zm\u00edn\u011bno, v\u00fdslednou velikost banner\u016f a parametry jednotliv\u00fdch reklam ovliv\u0148uje zejm\u00e9na <strong><a href=\"https:\/\/www.facebook.com\/business\/help\/175741192481247?id=369787570424415\" target=\"_blank\" rel=\"noreferrer noopener\">jejich um\u00edst\u011bn\u00ed<\/a><\/strong>. V&nbsp;n\u00e1sleduj\u00edc\u00ed \u010d\u00e1sti \u010dl\u00e1nku se tedy pod\u00edv\u00e1me na to, kde m\u016f\u017ee b\u00fdt reklama zobrazov\u00e1na a definujeme rozm\u011bry a technick\u00e9 parametry pro jednotliv\u00e9 varianty um\u00edst\u011bn\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Kan\u00e1l p\u0159\u00edsp\u011bvk\u016f na Facebooku a Instagramu<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kan\u00e1l p\u0159\u00edsp\u011bvk\u016f (feed) m\u016f\u017eeme specifikovat jako <strong>neust\u00e1le se aktualizuj\u00edc\u00ed tok p\u0159\u00edsp\u011bvk\u016f<\/strong>, <strong>informac\u00ed<\/strong> a obr\u00e1zk\u016f facebookov\u00fdch p\u0159\u00e1tel, sledovan\u00fdch skupin a str\u00e1nek, zobrazuj\u00edc\u00ed se na \u201ezdi\u201c u\u017eivatele. V&nbsp;kan\u00e1lu sd\u011blen\u00ed se tak\u00e9 zobrazuj\u00ed <strong>reklamn\u00ed sd\u011blen\u00ed<\/strong>, kter\u00e1 tvo\u0159\u00ed obr\u00e1zek \u010di video a textov\u00e1 \u010d\u00e1st. Uk\u00e1zky reklam jsou v\u00fd\u0161e u <strong>obr\u00e1zkov\u00e9<\/strong> a <strong>video<\/strong> reklamy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parametry reklam v&nbsp;kan\u00e1lu p\u0159\u00edsp\u011bvk\u016f s&nbsp;obr\u00e1zkem na Facebooku:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pom\u011br stran 1,91:1 a\u017e 1:1 (<strong>doporu\u010duji 1:1<\/strong>)<\/li>\n\n\n\n<li>Rozli\u0161en\u00ed minim\u00e1ln\u011b 1080&#215;1080 pixel\u016f<\/li>\n\n\n\n<li>Minim\u00e1ln\u00ed \u0161\u00ed\u0159ka 600 pixel\u016f<\/li>\n\n\n\n<li>Minim\u00e1ln\u00ed v\u00fd\u0161ka 600 pixel\u016f<\/li>\n\n\n\n<li>Maxim\u00e1ln\u00ed velikost souboru 30 MB<\/li>\n\n\n\n<li>Prim\u00e1rn\u00ed text 125 znak\u016f, titulek 40 znak\u016f, popis 30 znak\u016f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parametry reklam v&nbsp;kan\u00e1lu p\u0159\u00edsp\u011bvk\u016f s&nbsp;obr\u00e1zkem na Instagramu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pom\u011br stran 1:1<\/li>\n\n\n\n<li>Rozli\u0161en\u00ed minim\u00e1ln\u011b 1080&#215;1080 pixel\u016f<\/li>\n\n\n\n<li>Maxim\u00e1ln\u00ed velikost souboru 30 MB<\/li>\n\n\n\n<li>Prim\u00e1rn\u00ed text 125 znak\u016f, titulek 40 znak\u016f, po\u010det hashtag\u016f 30 znak\u016f<\/li>\n\n\n\n<li>Minim\u00e1ln\u00ed pom\u011br stran: 400&nbsp;\u00d7&nbsp;500<\/li>\n\n\n\n<li>Maxim\u00e1ln\u00ed pom\u011br stran: 191&nbsp;\u00d7&nbsp;100<\/li>\n\n\n\n<li>Minim\u00e1ln\u00ed \u0161\u00ed\u0159ka 500 pixel\u016f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parametry reklam v&nbsp;kan\u00e1lu p\u0159\u00edsp\u011bvk\u016f s&nbsp;videem na Facebooku:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pom\u011br stran 1:1 (pro po\u010d\u00edta\u010de a mobiln\u00ed za\u0159\u00edzen\u00ed) nebo 4:5 (<strong>jen pro mobiln\u00ed za\u0159\u00edzen\u00ed<\/strong>)&nbsp;<\/li>\n\n\n\n<li>Rozli\u0161en\u00ed alespo\u0148 1080 \u00d7 1080 pixel\u016f&nbsp;<\/li>\n\n\n\n<li>Prim\u00e1rn\u00ed text 125 znak\u016f, titulek 40 znak\u016f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parametry reklam v&nbsp;kan\u00e1lu p\u0159\u00edsp\u011bvk\u016f s&nbsp;videem na Instagramu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pom\u011br stran 4:5, ale i 1:1 je v po\u0159\u00e1dku<\/li>\n\n\n\n<li>Rozli\u0161en\u00ed alespo\u0148 1080 \u00d7 1080 pixel\u016f&nbsp;<\/li>\n\n\n\n<li>Prim\u00e1rn\u00ed text 125 znak\u016f, po\u010det hashtag\u016f 30&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Prav\u00fd sloupec na Facebooku<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Toto um\u00edst\u011bn\u00ed se objevuje zejm\u00e9na v&nbsp;prav\u00e9m sloupci na Facebooku (nen\u00ed to pravidlem, m\u016f\u017eeme na n\u011bj ob\u010das narazit i v&nbsp;jin\u00e9 \u010d\u00e1sti str\u00e1nky) a skl\u00e1d\u00e1 se z&nbsp;<strong>obr\u00e1zku<\/strong> a <strong>textov\u00e9 \u010d\u00e1sti<\/strong>. Je aktivn\u00ed pouze u <strong>po\u010d\u00edta\u010dov\u00e9ho zobrazen\u00ed<\/strong>. V&nbsp;mobilu na n\u011bj tedy nenaraz\u00edte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/03\/Cernovsky_reklamni_formaty_na_Facebooku_Instagramu_pravy_sloupec.png\" alt=\"Reklama v prav\u00e9m sloupci na Facebooku byla d\u0159\u00edve hojn\u011b vyu\u017e\u00edvan\u00fdm reklamn\u00edm form\u00e1tem, ale d\u00edky masivn\u00edmu p\u0159echodu u\u017eivatel\u016f na mobiln\u00ed za\u0159\u00edzen\u00ed se prostor pro zobrazen\u00ed right column reklamy v\u00fdrazn\u011b zmen\u0161il.\" class=\"wp-image-2575\"\/><figcaption class=\"wp-element-caption\">Prav\u00fd sloupec neboli right hand side reklama na Facebooku je m\u00e9n\u011b d\u016fle\u017eit\u00fd form\u00e1t, ale obzvl\u00e1\u0161t\u011b v r\u00e1mci remarketingu m\u016f\u017ee zabodovat<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parametry reklam v&nbsp;prav\u00e9m sloupci:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pom\u011br stran 1:1<\/li>\n\n\n\n<li>Rozli\u0161en\u00ed minim\u00e1ln\u011b 1080&#215;1080 pixel\u016f<\/li>\n\n\n\n<li>Minim\u00e1ln\u00ed \u0161\u00ed\u0159ka 254 pixel\u016f<\/li>\n\n\n\n<li>Minim\u00e1ln\u00ed v\u00fd\u0161ka 133 pixel\u016f<\/li>\n\n\n\n<li>Maxim\u00e1ln\u00ed velikost souboru 30 MB<\/li>\n\n\n\n<li>Titulek 40 znak\u016f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Rychl\u00e9 \u010dl\u00e1nky na Facebooku (Instant articles ads)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zde se jedn\u00e1 o form\u00e1t optimalizovan\u00fd pouze pro <strong>mobiln\u00ed telefony<\/strong>. Rychl\u00e9 \u010dl\u00e1nky se na\u010d\u00edtaj\u00ed do aplikace Facebook a umo\u017e\u0148uj\u00ed vydavatel\u016fm rychlou distribuci \u010dl\u00e1nk\u016f spojen\u00fdch s&nbsp;URL odkazem do aplikace Facebook. Vydavatel\u00e9 maj\u00ed po schv\u00e1len\u00ed mo\u017enost um\u00edstit reklamu i zde. Je mo\u017en\u00e9 vkl\u00e1dat jak obr\u00e1zky, tak videa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/03\/Cernovsky_reklamni_formaty_na_Facebooku_Instagramu_instant_articles.jpg\" alt=\"Rychl\u00e9 \u010dl\u00e1nky neboli Instant articles jsou jedn\u00edm z dal\u0161\u00edch form\u00e1t\u016f, je to celkem d\u016fle\u017eit\u00fd form\u00e1t pro maximalizaci z\u00e1sahu, tedy nap\u0159\u00edklad pro brandov\u00e9 a reachov\u00e9 kampan\u011b.\" class=\"wp-image-2576\"\/><figcaption class=\"wp-element-caption\">Mezi d\u016fle\u017eit\u00e9 brandov\u00e9 reklamn\u00ed form\u00e1ty na Facebooku se tak\u00e9 \u0159ad\u00ed Instant Articles &#8211; b\u00fdv\u00e1 na n\u011bm mal\u00e9 CPM a m\u016f\u017eou m\u00edt i slu\u0161n\u00fd z\u00e1sah, ale v\u017edy ho vyu\u017e\u00edv\u00e1m v r\u00e1mci automatic placementu<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parametry reklam s videem pro rychl\u00e9 \u010dl\u00e1nky<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pom\u011br stran 1,91:1 a\u017e 1:1<\/li>\n\n\n\n<li>Rozli\u0161en\u00ed minim\u00e1ln\u011b 1080&#215;1080 pixel\u016f<\/li>\n\n\n\n<li>Minim\u00e1ln\u00ed \u0161\u00ed\u0159ka 600 pixel\u016f<\/li>\n\n\n\n<li>Minim\u00e1ln\u00ed v\u00fd\u0161ka 600 pixel\u016f<\/li>\n\n\n\n<li>Maxim\u00e1ln\u00ed velikost souboru 30 MB<\/li>\n\n\n\n<li>Prim\u00e1rn\u00ed text 125 znak\u016f, titulek 40 znak\u016f, popis 30 znak\u016f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parametry reklam s videem pro rychl\u00e9 \u010dl\u00e1nky<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pom\u011br stran 16:9&nbsp;&nbsp;<\/li>\n\n\n\n<li>Rozli\u0161en\u00ed alespo\u0148 1080\u00d71080 pixel\u016f&nbsp;<\/li>\n\n\n\n<li>Prim\u00e1rn\u00ed text 125 znak\u016f, titulek 40 znak\u016f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Instream videa na Facebooku a Instagramu<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky instreamov\u00e9mu videu m\u016f\u017eete zas\u00e1hnout u\u017eivatele, kte\u0159\u00ed v&nbsp;prost\u0159ed\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed <strong>sleduj\u00ed videa popul\u00e1rn\u00edch tv\u016frc\u016f<\/strong> a <strong>vydavatel\u016f<\/strong>. Reklamy jsou za\u0159azeny tak\u00e9 do streamu <strong><a href=\"https:\/\/www.facebook.com\/formedia\/tools\/facebook-live?locale=cs_CZ\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Live<\/a><\/strong>. Tento form\u00e1t je ur\u010den pouze pro mobiln\u00ed za\u0159\u00edzen\u00ed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/03\/Cernovsky_reklamni_formaty_na_Facebooku_Instagramu_instream_video.jpg\" alt=\"Pokud m\u00e1te videoreklamu na Facebooku, pak v\u00e1m jednozna\u010dn\u011b mohu doporu\u010dit vyu\u017e\u00edvat um\u00edst\u011bn\u00ed reklamy in-stream video ads - dobr\u00e1 proklikovost.\" class=\"wp-image-2577\"\/><figcaption class=\"wp-element-caption\">In-stream video ads jsou obl\u00edben\u00fdm form\u00e1tem, pokud m\u00e1te zaj\u00edmav\u00e9 video &#8211; \u010dasto v tomto form\u00e1tu m\u00edv\u00e1me vysok\u00e9 CTR a n\u00edzk\u00e9 CPC<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instream reklama s obr\u00e1zkem Facebook a Instagram:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ide\u00e1ln\u00ed je pom\u011br stran 1,91:1 a\u017e 1:1<\/li>\n\n\n\n<li>Rozli\u0161en\u00ed minim\u00e1ln\u011b 1080&#215;1080 pixel\u016f<\/li>\n\n\n\n<li>Minim\u00e1ln\u00ed \u0161\u00ed\u0159ka 600 pixel\u016f<\/li>\n\n\n\n<li>Minim\u00e1ln\u00ed v\u00fd\u0161ka 600 pixel\u016f<\/li>\n\n\n\n<li>Maxim\u00e1ln\u00ed velikost souboru 30 MB<\/li>\n\n\n\n<li>Prim\u00e1rn\u00ed text 125 znak\u016f, titulek 40 znak\u016f, popis 30 znak\u016f.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instream reklama s&nbsp;videem Facebook:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pom\u011br stran 16:9&nbsp; nebo 1:1<\/li>\n\n\n\n<li>Rozli\u0161en\u00ed: alespo\u0148 1080 \u00d7 1080 pixel\u016f&nbsp;<\/li>\n\n\n\n<li>Prim\u00e1rn\u00ed text 125 znak\u016f, titulek 40 znak\u016f, popis 30 znak\u016f<\/li>\n\n\n\n<li>Maxim\u00e1ln\u00ed velikost 4GB<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instream reklama s&nbsp;videem Instagram&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pom\u011br stran 4:5 nebo 1:1<\/li>\n\n\n\n<li>Rozli\u0161en\u00ed: alespo\u0148 1080 \u00d7 1080 pixel\u016f&nbsp;<\/li>\n\n\n\n<li>Prim\u00e1rn\u00ed text 125 znak\u016f, titulek 40 znak\u016f, popis 30 znak\u016f<\/li>\n\n\n\n<li>Minim\u00e1ln\u00ed \u0161\u00ed\u0159ka 120 pixel\u016f<\/li>\n\n\n\n<li>Minim\u00e1ln\u00ed v\u00fd\u0161ka 120 pixel\u016f<\/li>\n\n\n\n<li>Maxim\u00e1ln\u00ed velikost 4GB<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Facebook Marketplace<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marketplace p\u0159edstavuje inzertn\u00ed \u010d\u00e1st Facebooku, prost\u0159ednictv\u00edm kter\u00e9 u\u017eivatel\u00e9 <strong>nakupuj\u00ed<\/strong> a <strong>prod\u00e1vaj\u00ed zbo\u017e\u00ed<\/strong> &#8211; takov\u00e9 <a href=\"https:\/\/aukro.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aukro<\/a> nebo <a href=\"https:\/\/insmart.cz\/letgo-konci-a-nefunguje-jake-jsou-alternativy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Letgo<\/a> (pokud si pamatujete), nicm\u00e9n\u011b d\u00e1le pat\u0159\u00ed mezi reklamn\u00ed form\u00e1ty na Facebooku. Um\u00edst\u011bn\u00edm reklamn\u00edho banneru v\u00a0t\u00e9to \u010d\u00e1sti tedy m\u016f\u017eete jednodu\u0161e oslovit nap\u0159\u00edklad u\u017eivatele, kte\u0159\u00ed se aktivn\u011b zaj\u00edmaj\u00ed o <strong>koupi konkr\u00e9tn\u00edho typu zbo\u017e\u00ed<\/strong>.\u00a0Z m\u00e9 zku\u0161enosti vypl\u00fdv\u00e1, \u017ee u n\u011bkter\u00fdch produkt\u016f Marketplace doru\u010duje skv\u011bl\u00e9 a kvalitn\u00ed prokliky na <a href=\"https:\/\/www.cernovsky.cz\/weby-e-shopy\/wordpress-webove-stranky-pro-vsechny\/\">web<\/a> \/ e-shop a v n\u011bkter\u00fdch p\u0159\u00edkladech i konverze.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9758\" class=\"elementor elementor-9758\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">ZDARMA p\u0159\u00edstup k NEVE\u0158EJN\u00c9 p\u0159\u00edpadovce Facebook a Instagram reklamy, kter\u00e1 za ka\u017edou investovanou 1 K\u010d do reklamy p\u0159inesla 10 K\u010d a v\u00edce (ROAS 10+, PNO pod 10 %) - 10x N\u00c1VRATNOST za posledn\u00ed rok<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_case_study\" name=\"blog form venda case study\" aria-label=\"blog form venda case study\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9758\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"TOP 10 post planner (pl\u00e1nova\u010d p\u0159\u00edsp\u011bvk\u016f) na soci\u00e1ln\u00ed s\u00edt\u011b | Tom\u00e1\u0161 \u010cernovsk\u00fd\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"2320\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/03\/Cernovsky_reklamni_formaty_na_Facebooku_Instagramu_Marketplace.png\" alt=\"Marketplace neboli takov\u00e9 Facebookov\u00e9 Aukro je velice modern\u00edm tr\u017ei\u0161t\u011bm na bazarov\u00fd prodej. Z\u00e1rove\u0148 se jedn\u00e1 o dal\u0161\u00ed m\u00edsto, kde je mo\u017en\u00e9 inzerovat reklamu na Facebooku.\" class=\"wp-image-2578\"\/><figcaption class=\"wp-element-caption\">Takto si p\u0159edstavte reklamu v prost\u0159ed\u00ed Marketplace<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parametry reklamy Market place s obr\u00e1zkem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pom\u011br stran 1:1<\/li>\n\n\n\n<li>Rozli\u0161en\u00ed minim\u00e1ln\u011b 1080&#215;1080 pixel\u016f<\/li>\n\n\n\n<li>Minim\u00e1ln\u00ed \u0161\u00ed\u0159ka 254 pixel\u016f<\/li>\n\n\n\n<li>Minim\u00e1ln\u00ed v\u00fd\u0161ka 133 pixel\u016f<\/li>\n\n\n\n<li>Maxim\u00e1ln\u00ed velikost souboru 30 MB<\/li>\n\n\n\n<li>Prim\u00e1rn\u00ed text 125 znak\u016f, titulek 40 znak\u016f, popis 30 znak\u016f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parametry reklamy Market place s videem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pom\u011br stran 4:5<\/li>\n\n\n\n<li>Rozli\u0161en\u00ed alespo\u0148 1080\u00d71080 pixel\u016f&nbsp;<\/li>\n\n\n\n<li>Prim\u00e1rn\u00ed text 125 znak\u016f, titulek 40 znak\u016f, popis 30 znak\u016f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Stories na Facebooku, Instagramu a Messengeru<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Stories neboli p\u0159\u00edb\u011bh je <strong>vertik\u00e1ln\u00ed reklamn\u00ed form\u00e1t<\/strong>, kter\u00fd umo\u017e\u0148uje kombinovat fotografie, videa, texty, hudbu, a dal\u0161\u00ed prvky a zobrazuje se mezi organick\u00fdmi p\u0159\u00edb\u011bhy u\u017eivatel\u016f. Tento form\u00e1t je velice vizu\u00e1ln\u011b zaj\u00edmav\u00fd, zvy\u0161uje dosah reklamy, ale z&nbsp;praxe vypl\u00fdv\u00e1, \u017ee m\u00e1 v&nbsp;porovn\u00e1n\u00ed s&nbsp;jin\u00fdmi typy reklamn\u00edch banner\u016f n\u00edzk\u00fd konverzn\u00ed pom\u011br. Hod\u00ed se tedy sp\u00ed\u0161e jako sou\u010d\u00e1st brandov\u011b zam\u011b\u0159en\u00fdch kampan\u00ed. Nicm\u00e9n\u011b do va\u0161eho reperto\u00e1ru <strong>konverzn\u00edch<\/strong> nebo <strong>catalogov\u00fdch<\/strong> <strong>kampan\u00ed<\/strong> ho tak\u00e9 umis\u0165ujte &#8211; nic t\u00edm na za\u010d\u00e1tku nezkaz\u00edte. \ud83d\ude42 Po p\u00e1r t\u00fddnech vyhodno\u0165te jeho p\u0159\u00ednos a p\u0159\u00edpadn\u011b jej vypn\u011bte jako um\u00edst\u011bn\u00ed reklamy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/03\/Cernovsky_reklamni_formaty_na_Facebooku_Instagramu_Instagram_Facebook_stories.jpg\" alt=\"Snapchat kdysi p\u0159i\u0161el jako prvn\u00ed platforma s form\u00e1tem p\u0159\u00edb\u011bh\u016f, tedy stories. Nicm\u00e9n\u011b, kdy\u017e cht\u011bl Facebook koupit Snapchat, dnes u\u017e Snap toto odm\u00edtl. D\u00edky tomuto odm\u00edtnut\u00ed Facebook a Instagram vyvinuly tento p\u0159\u00edb\u011bhov\u00fd form\u00e1t, kter\u00fd se stal velice popul\u00e1rn\u00ed.\" class=\"wp-image-2579\"\/><figcaption class=\"wp-element-caption\">U\u017e n\u011bjakou dobu n\u00e1m Facebook a Instagram obohacuje reklamn\u00ed form\u00e1ty na Facebooku a Instagramu Stories form\u00e1tem &#8211; p\u016fvodn\u011b  v\u00fdhradn\u011b Snapchatov\u00fd form\u00e1t<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parametry Stories reklamy Facebook a Messanger:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pom\u011br stran 9:16<\/li>\n\n\n\n<li>Rozli\u0161en\u00ed minim\u00e1ln\u011b 1080&#215;1080 pixel\u016f<\/li>\n\n\n\n<li>Maxim\u00e1ln\u00ed velikost souboru 30 MB<\/li>\n\n\n\n<li>Prim\u00e1rn\u00ed text 125 znak\u016f, titulek 40 znak\u016f&nbsp;<\/li>\n\n\n\n<li>Minim\u00e1ln\u00ed \u0161\u00ed\u0159ka 500 pixel\u016f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parametry Stories reklamy Instagram:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pom\u011br stran 9:16<\/li>\n\n\n\n<li>Rozli\u0161en\u00ed minim\u00e1ln\u011b 1080&#215;1080 pixel\u016f<\/li>\n\n\n\n<li>Maxim\u00e1ln\u00ed velikost souboru 30 MB<\/li>\n\n\n\n<li>Prim\u00e1rn\u00ed text 125 znak\u016f titulek 40 znak\u016f&nbsp;<\/li>\n\n\n\n<li>Minim\u00e1ln\u00ed \u0161\u00ed\u0159ka 500 pixel\u016f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>V\u00fdsledky vyhled\u00e1v\u00e1n\u00ed na Facebooku<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud pot\u0159ebujete oslovit u\u017eivatele, kter\u00fd m\u00e1 z\u00e1jem o konkr\u00e9tn\u00ed zbo\u017e\u00ed, slu\u017ebu nebo t\u00e9ma, je pro v\u00e1s reklama v\u00a0r\u00e1mci <a href=\"https:\/\/www.facebook.com\/business\/news\/reach-people-who-are-actively-shopping-with-ads-in-facebook-search-results\" target=\"_blank\" rel=\"noreferrer noopener\">v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed ta prav\u00e1<\/a>. U\u017eivatel\u016fm jsou reklamy zobrazov\u00e1ny na z\u00e1klad\u011b vyhled\u00e1van\u00e9ho kl\u00ed\u010dov\u00e9ho slova. Reklamn\u00ed sd\u011blen\u00ed se m\u016f\u017ee skl\u00e1dat z\u00a0videa nebo obr\u00e1zku v\u00a0kombinaci s\u00a0textovou \u010d\u00e1st\u00ed.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9794\" class=\"elementor elementor-9794\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">TIP na ebook ZDARMA: Bu\u010fte \u00daSP\u011a\u0160N\u00cd na soci\u00e1ln\u00edch s\u00edt\u00edch s 21 nejv\u00edc TRENDY t\u00e9maty pro TVORBU vide\u00ed a p\u0159\u00edsp\u011bvk\u016f na Instagram, TikTok, YouTube, Threads, LinkedIn, X a Facebook\n(PDF)<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_21_video_ideas\" name=\"blog form 21 temat na videa a prispevky\" aria-label=\"blog form 21 temat na videa a prispevky\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9794\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"TOP 10 post planner (pl\u00e1nova\u010d p\u0159\u00edsp\u011bvk\u016f) na soci\u00e1ln\u00ed s\u00edt\u011b | Tom\u00e1\u0161 \u010cernovsk\u00fd\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"2320\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/03\/Cernovsky_reklamni_formaty_na_Facebooku_Instagramu_vyhledavani.jpg\" alt=\"Search Ads na Facebooku vyu\u017e\u00edv\u00e1m v r\u00e1mci automatick\u00e9ho um\u00edst\u011bn\u00ed reklamy, jinak jako samostatn\u00fd form\u00e1t nen\u00ed tak siln\u00fd.\" class=\"wp-image-2580\"\/><figcaption class=\"wp-element-caption\">Reklamn\u00ed form\u00e1ty na Facebooku um\u00ed i search ads &#8211; sice funguj\u00ed jinak ne\u017e v <a href=\"https:\/\/www.cernovsky.cz\/marketing\/reklama-v-google-ads-reklama-na-facebooku\/\">searchi v Google Ads<\/a>, ale je to jedna z dal\u0161\u00edch mo\u017enost\u00ed. Zde najdete p\u0159\u00edpadn\u00fd n\u00e1vod jak na <a href=\"https:\/\/www.cernovsky.cz\/marketing\/ppc-reklama\/\" data-type=\"post\" data-id=\"7574\">reklamu v Google Ads<\/a> nebo <a href=\"https:\/\/www.cernovsky.cz\/marketing\/youtube-reklama-navod\/\" data-type=\"post\" data-id=\"7562\">jak na reklamu v YouTube Ads<\/a>.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parametry reklam ve vyhled\u00e1v\u00e1n\u00ed s obr\u00e1zkem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pom\u011br stran 1,91:1 a\u017e 1:1<\/li>\n\n\n\n<li>Rozli\u0161en\u00ed minim\u00e1ln\u011b 1080&#215;1080 pixel\u016f<\/li>\n\n\n\n<li>Minim\u00e1ln\u00ed \u0161\u00ed\u0159ka 600 pixel\u016f<\/li>\n\n\n\n<li>Minim\u00e1ln\u00ed v\u00fd\u0161ka 600 pixel\u016f<\/li>\n\n\n\n<li>Maxim\u00e1ln\u00ed velikost souboru 30 MB<\/li>\n\n\n\n<li>Prim\u00e1rn\u00ed text 125 znak\u016f, titulek 40 znak\u016f, popis 30 znak\u016f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parametry reklam ve vyhled\u00e1v\u00e1n\u00ed s videem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pom\u011br stran 4:5 (jen pro mobiln\u00ed za\u0159\u00edzen\u00ed)&nbsp;<\/li>\n\n\n\n<li>Rozli\u0161en\u00ed: alespo\u0148 1 080\u00d71 080 pixel\u016f&nbsp;<\/li>\n\n\n\n<li>Prim\u00e1rn\u00ed text 125 znak\u016f, titulek 40 znak\u016f, popis 30 znak\u016f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Doru\u010den\u00e9 zpr\u00e1vy v&nbsp;Messengeru<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Reklamy se mohou zobrazovat i v&nbsp;aplikaci Messenger, a to p\u0159\u00edmo mezi soukrom\u00fdmi zpr\u00e1vami u\u017eivatele. Po rozkliknut\u00ed reklamy se <strong>odkaz otev\u0159e p\u0159\u00edmo v&nbsp;aplikaci<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/03\/Cernovsky_reklamni_formaty_na_Facebooku_Instagramu_Messenger_zpravy.png\" alt=\"Messenger Ads neboli reklamy v Messengeru jsou m\u00e9n\u011b obl\u00edben\u00fdm form\u00e1tem z pohledu u\u017eivatele, kter\u00fd je \u010dasto frustrovan\u00fd, \u017ee v Messengeru nechce m\u00edt \u017e\u00e1dn\u00e9 reklamy - sly\u0161el jsem n\u011bkolikr\u00e1t, na druhou stranu se mi u n\u011bkolika klient\u016f stalo, \u017ee se jednalo o form\u00e1t se spoustou konverz\u00ed.\" class=\"wp-image-2581\"\/><figcaption class=\"wp-element-caption\">Messenger Ads pat\u0159\u00ed ne mezi \u00fapln\u011b obl\u00edben\u00e9 reklamn\u00ed form\u00e1ty na Facebooku, ale jedn\u00e1 se o funk\u010dn\u00ed form\u00e1t v n\u011bkter\u00fdch p\u0159\u00edpadech<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/03\/Cernovsky_reklamni_formaty_na_Facebooku_Instagramu_Messenger_zpravy_2.png\" alt=\"\" class=\"wp-image-2587\"\/><figcaption class=\"wp-element-caption\">Takto pot\u00e9 vypad\u00e1 rozkliknut\u00e1 reklama &#8211; zde je u\u017e mo\u017en\u00e9 prokliknout se na web<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parametry reklam v&nbsp;doru\u010den\u00fdch zpr\u00e1v\u00e1ch:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ide\u00e1ln\u00ed pom\u011br stran 1:1<\/li>\n\n\n\n<li>Rozli\u0161en\u00ed minim\u00e1ln\u011b 1080&#215;1080 pixel\u016f<\/li>\n\n\n\n<li>Minim\u00e1ln\u00ed \u0161\u00ed\u0159ka 254 pixel\u016f<\/li>\n\n\n\n<li>Minim\u00e1ln\u00ed v\u00fd\u0161ka 133 pixel\u016f<\/li>\n\n\n\n<li>Maxim\u00e1ln\u00ed velikost souboru 30 MB<\/li>\n\n\n\n<li>Prim\u00e1rn\u00ed text 125 znak\u016f, titulek 40 znak\u016f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Instagram Reels<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Prost\u0159ednictv\u00edm <a href=\"https:\/\/www.cernovsky.cz\/marketing\/instagram-reels\/\">Instagram Reels<\/a> mohou u\u017eivatel\u00e9 Instagramu nat\u00e1\u010det kr\u00e1tk\u00e1 kreativn\u00ed videa s&nbsp;d\u00e9lkou do t\u0159iceti sekund (<strong>UPDATE<\/strong> &#8211; ji\u017e s d\u00e9lkou do 90 sekund). Co se t\u00fd\u010de organiky (r\u016fstu na z\u00e1klad\u011b obsahu bez reklamy), dnes se jedn\u00e1 o <strong>nejlep\u0161\u00ed form\u00e1t<\/strong>, jak <a href=\"https:\/\/www.cernovsky.cz\/marketing\/jak-uspet-na-instagramu\/\" data-type=\"post\" data-id=\"2216\">vyr\u016fst na Instagramu<\/a>. V&nbsp;r\u00e1mci inzerce nach\u00e1z\u00ed tento form\u00e1t \u0161irok\u00e9 vyu\u017eit\u00ed. Firmy zde nap\u0159\u00edklad mohou p\u0159edv\u00e9st r\u016fzn\u00e9 varianty produktu, p\u0159edstavit zam\u011bstnance firmy nebo uv\u00e9st video n\u00e1vod na mont\u00e1\u017e produktu.&nbsp;<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1 jak dos\u00e1hnout PNO (pod\u00edl n\u00e1klad\u016f na obratu) pod 20 % d\u00edky v\u00fdkonnostn\u00ed TikTok reklam\u011b (5x n\u00e1vratnost investice do reklamy), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\">p\u0159\u00edpadovou studii TikTok najdete tady<\/a>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/03\/Cernovsky_reklamni_formaty_na_Facebooku_Instagramu_Instagram_Reels_Overlay.png\" alt=\"\" class=\"wp-image-2582\"\/><figcaption class=\"wp-element-caption\">V r\u00e1mci Instagram Reels form\u00e1tu je mo\u017en\u00e9 inzerovat videem, co\u017e je nativn\u00ed Instagram Reels form\u00e1t nebo Instagram Reels Overlay &#8211; na obr\u00e1zku. Kdy\u017e nem\u00e1te video a m\u00e1te jen statick\u00fd obr\u00e1zek.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parametry <a href=\"https:\/\/business.instagram.com\/blog\/introducing-instagram-reels-ads?locale=cs_CZ\" target=\"_blank\" rel=\"noopener\">Instagram Reels reklam<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pom\u011br stran 9:16&nbsp;<\/li>\n\n\n\n<li>Rozli\u0161en\u00ed: minim\u00e1ln\u011b 500\u00d7888&nbsp;pixel\u016f<\/li>\n\n\n\n<li>Prim\u00e1rn\u00ed text 72 znak\u016f<\/li>\n\n\n\n<li>Maxim\u00e1ln\u00ed velikost 4 GB<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mrkn\u011bte na&nbsp;m\u00e1&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovskycz\/\" target=\"_blank\" rel=\"noreferrer noopener\">nejnov\u011bj\u0161\u00ed Instagram Reels videa zde<\/a>,&nbsp;<strong>uh\u00e1dnete kolik \u010dasu mi ka\u017ed\u00e9 video zabralo?<\/strong>&nbsp;Kdybych m\u011bl se\u010d\u00edst m\u016fj investovan\u00fd \u010das, tak to bude n\u011bkde okolo&nbsp;<strong>5 \u2013 15 minut maxim\u00e1ln\u011b<\/strong>. Pot\u00e9 raw video\/videa p\u0159ed\u00e1v\u00e1m t\u00fdmu zku\u0161en\u00fdch st\u0159iha\u010d\u016f, kte\u0159\u00ed mi b\u011bhem p\u00e1r hodin video sest\u0159\u00edhaj\u00ed do fin\u00e1ln\u00ed podoby. A cena?&nbsp;<strong>Nebojte, majlant to nen\u00ed<\/strong>. Pokud byste cht\u011bli poptat tuto slu\u017ebu, napi\u0161te mi na&nbsp;<strong><a href=\"mailto:tomas@cernovsky.cz\">tomas@cernovsky.cz<\/a><\/strong>&nbsp;nebo vyu\u017eijte&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/#footer-scroll\" target=\"_blank\" rel=\"noreferrer noopener\">kontaktn\u00ed formul\u00e1\u0159 na&nbsp;webu<\/a>&nbsp;a dle va\u0161eho rozpo\u010dtu vymysl\u00edme, jak to ud\u011blat. Pokud byste pot\u0159ebovali i&nbsp;<strong>produkci<\/strong>, tedy&nbsp;<strong>nato\u010den\u00ed samotn\u00fdch raw vide\u00ed<\/strong>, napi\u0161te, za\u0159\u00edd\u00edme. ????<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center is-image-fill has-black-color has-text-color has-background has-medium-font-size\" style=\"background-color:#dbfbdb\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<p class=\"has-large-font-size wp-block-paragraph\"><em><strong>PRO TIP<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete, aby v\u00e1m <strong>profesion\u00e1lov\u00e9 pom\u00e1hali<\/strong> s tvorbou video obsahu na soci\u00e1ln\u00ed s\u00edt\u011b?<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"line-height:1.2\">TikTok videa, Instagram a Facebook Reels, YouTube Shorts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00edskejte <strong>10 tis\u00edc<\/strong> nebo <strong>100 tis\u00edc zhl\u00e9dnut\u00ed<\/strong> u va\u0161ich vide\u00ed a prod\u00e1vejte jednodu\u0161e!<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"line-height:1.2\">A cena?&nbsp;Nebojte, majlant to nen\u00ed. V\u00edce se o t\u00e9to <a href=\"https:\/\/www.cernovsky.cz\/strihani-videi-podnikatel\/\">slu\u017eb\u011b st\u0159\u00edh\u00e1n\u00ed kr\u00e1tk\u00fdch vide\u00ed na TikTok a dal\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u011b dozv\u00edte zde<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak takov\u00e1 videa vypadaj\u00ed? Mrkn\u011bte nap\u0159. ke <a href=\"https:\/\/www.tiktok.com\/@cernovskycz\" data-type=\"URL\" data-id=\"https:\/\/www.tiktok.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">mn\u011b na TikTok<\/a>.<\/p>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png);background-position:50% 51%\"><a href=\"https:\/\/www.cernovsky.cz\/strihani-videi-podnikatel\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"612\" height=\"408\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png\" alt=\"\" class=\"wp-image-8499 size-full\" srcset=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png 612w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg-300x200.png 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Z\u00e1v\u011br<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Z&nbsp;v\u00fd\u0161e zm\u00edn\u011bn\u00fdch informac\u00ed vypl\u00fdv\u00e1, \u017ee st\u011b\u017eejn\u00ed reklamn\u00ed form\u00e1ty na Facebooku a Instagramu p\u0159edstavuj\u00ed zejm\u00e9na n\u00e1sleduj\u00edc\u00ed bannery:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pom\u011br stran 1:1 a minim\u00e1ln\u00ed doporu\u010den\u00e9 rozm\u011bry 1200\u00d71200 px<\/li>\n\n\n\n<li>Pom\u011br stran 4:5 a minim\u00e1ln\u00ed doporu\u010den\u00e9 rozm\u011bry 1200\u00d71500 px<\/li>\n\n\n\n<li>Pom\u011br stran 9:16 a minim\u00e1ln\u00ed doporu\u010den\u00e9 rozm\u011bry 1080\u00d71920 px<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tato z\u00e1kladn\u00ed sada reprezentuje nej\u010dast\u011bj\u0161\u00ed reklamn\u00ed form\u00e1ty banner\u016f vyu\u017e\u00edvan\u00fdch v&nbsp;r\u00e1mci <a href=\"https:\/\/www.cernovsky.cz\/marketing\/druhy-socialnich-siti\/\">soci\u00e1ln\u00edch s\u00edt\u00ed<\/a> a p\u0159edstavuje \u201emust have\u201c, bez kter\u00e9ho se p\u0159i zah\u00e1jen\u00ed <a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\">reklamn\u00ed kampan\u011b na Facebooku a Instagramu<\/a> neobejdete.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reklamn\u00ed form\u00e1ty na Facebooku a Instagramu maj\u00ed mnoho <strong>variant<\/strong> a je jich tedy <strong>velk\u00e9 mno\u017estv\u00ed<\/strong>. Proto doporu\u010duji d\u016fkladn\u011b se zamyslet nad t\u00edm, kam chcete prost\u0159ednictv\u00edm sv\u00e9 kampan\u011b sm\u011b\u0159ovat. Chcete zviditelnit zna\u010dku, pos\u00edlit prodej produkt\u016f nebo dostat k&nbsp;u\u017eivatel\u016fm d\u016fle\u017eit\u00e9 sd\u011blen\u00ed? Nav\u0161t\u011bvuje va\u0161e c\u00edlov\u00e1 skupina s\u00edt\u011b z&nbsp;mobiln\u00edch telefon\u016f nebo preferuj\u00ed po\u010d\u00edta\u010d? Odpov\u011b\u010f na tyto i dal\u0161\u00ed ot\u00e1zky a d\u016fkladn\u00e1 anal\u00fdza v\u00e1m <strong>pomohou s&nbsp;v\u00fdb\u011brem spr\u00e1vn\u00fdch form\u00e1t\u016f<\/strong>, d\u00edky kter\u00fdm dos\u00e1hnete po\u017eadovan\u00fdch v\u00fdsledk\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cernovsky.cz\/kategorie\/case-studies\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/kategorie\/case-studies\/\" target=\"_blank\" rel=\"noreferrer noopener\">P\u0159\u00edpadov\u00e9 studie na\u0161\u00ed pr\u00e1ce najdete tady<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denn\u011b sd\u00edl\u00edme hodnotn\u00e9 tipy na&nbsp;sv\u016fj <a href=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>, <a href=\"https:\/\/www.threads.net\/@cernovskycz\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" target=\"_blank\" rel=\"noreferrer noopener\">Threads<\/a>,&nbsp;<a href=\"https:\/\/www.tiktok.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a>,&nbsp;<a href=\"https:\/\/www.facebook.com\/cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/cernovskytomas\" data-type=\"link\" data-id=\"https:\/\/twitter.com\/cernovskytomas\" target=\"_blank\" rel=\"noreferrer noopener\">X<\/a>,&nbsp;<a href=\"https:\/\/www.youtube.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a>&nbsp;a&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovskycz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>. Najdete tam dal\u0161\u00ed tipy pro va\u0161i reklamu a na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovsky_tomas\/\" target=\"_blank\" rel=\"noreferrer noopener\">osobn\u00edm Instagramu<\/a>&nbsp;najdete i st\u0159\u00edpky z&nbsp;m\u00e9ho osobn\u00edho \u017eivota, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bjte se form\u00e1tov\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na str\u00e1nce <a href=\"https:\/\/www.cernovsky.cz\/muj-pribeh\/\">M\u016fj p\u0159\u00edb\u011bh<\/a>, m\u00e9 hodnoty naleznete na str\u00e1nce <a href=\"https:\/\/www.cernovsky.cz\/me-hodnoty\/\">M\u00e9 hodnoty<\/a> a m\u00e9 slu\u017eby najdete <a href=\"https:\/\/www.cernovsky.cz\/sluzby\/\">zde<\/a>. Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zdroje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/newsfeed.cz\/facebook-rusi-pravidlo-20-textu-v-obrazcich-reklam\/\" target=\"_blank\" rel=\"noopener\">Facebook ru\u0161\u00ed pravidlo 20 % textu v obr\u00e1zc\u00edch reklam | Newsfeed.cz<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.socials.cz\/cs\/nejlepsi-rozmery-ppc-banneru\/\" target=\"_blank\" rel=\"noopener\">Nejlep\u0161\u00ed rozm\u011bry PPC banner\u016f 2021 (Ads, S-klik, FB Ads) (socials.cz)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mediaguru.cz\/clanky\/2021\/04\/rady-jak-letos-na-reklamu-na-facebooku-a-instagramu\/\" target=\"_blank\" rel=\"noopener\">Rady, jak letos na reklamu na Facebooku a Instagramu | MediaGuru<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.worldofonline.cz\/cs\/blog\/vse-co-potrebujete-vedet-o-instagram-reels\" target=\"_blank\" rel=\"noopener\">V\u0161e, co pot\u0159ebujete v\u011bd\u011bt o Instagram Reels | World Of Online, s. r. o.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.facebook.com\/business\/ads-guide\" target=\"_blank\" rel=\"noopener\">Specifikace Facebook obr\u00e1zkov\u00fdch reklam pro um\u00edst\u011bn\u00ed Kan\u00e1l p\u0159\u00edsp\u011bvk\u016f na Facebooku, \u00fa\u010del reklamy Pov\u011bdom\u00ed o zna\u010dce | Pr\u016fvodce pro Facebook Reklamy<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stejn\u011b tak, jak se soci\u00e1ln\u00ed s\u00edt\u011b staly ned\u00edlnou sou\u010d\u00e1st\u00ed b\u011b\u017en\u00e9ho \u017eivota, nalezly sv\u00e9 pevn\u00e9 m\u00edsto i v&nbsp;marketingov\u00fdch strategi\u00edch drtiv\u00e9 v\u011bt\u0161iny firem a organizac\u00ed. Disponuj\u00ed gigantick\u00fdmi po\u010dty aktivn\u00edch u\u017eivatel\u016f a inzerent\u016fm nab\u00edz\u00ed l\u00e1kav\u00e9 mo\u017enosti v&nbsp;podob\u011b p\u0159esn\u00e9ho zac\u00edlen\u00ed a skv\u011bl\u00e9 m\u011b\u0159itelnosti. I d\u00edky tomu bychom dnes jen st\u011b\u017e\u00ed nalezli modern\u00ed a \u00fasp\u011b\u0161nou spole\u010dnost, kter\u00e1 propagaci na soci\u00e1ln\u00edch [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5607,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"reklamn\u00ed form\u00e1ty na Facebooku","footnotes":""},"categories":[9],"tags":[19,26,7,11],"class_list":["post-2565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-facebook","tag-instagram","tag-reklama","tag-socialni-site"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=2565"}],"version-history":[{"count":5,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2565\/revisions"}],"predecessor-version":[{"id":9818,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2565\/revisions\/9818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/5607"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=2565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=2565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=2565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}