{"id":2552,"date":"2022-02-28T07:16:00","date_gmt":"2022-02-28T06:16:00","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=2552"},"modified":"2024-04-22T15:23:56","modified_gmt":"2024-04-22T13:23:56","slug":"druhy-socialnich-siti","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/druhy-socialnich-siti\/","title":{"rendered":"Druhy soci\u00e1ln\u00edch s\u00edt\u00ed v roce 2024"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/cs.wikipedia.org\/wiki\/Soci%C3%A1ln%C3%AD_s%C3%AD%C5%A5\" target=\"_blank\" rel=\"noopener\">Soci\u00e1ln\u00ed s\u00ed\u0165<\/a> (anglicky social network) je virtu\u00e1ln\u00ed prostor, kde spolu registrovan\u00ed u\u017eivatel\u00e9 komunikuj\u00ed, sd\u00edl\u00ed informace, fotografie, videa a jsou jim zp\u0159\u00edstupn\u011bny r\u016fzn\u00e9 dopl\u0148uj\u00edc\u00ed funkce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Soci\u00e1ln\u00ed s\u00edt\u011b jsou v sou\u010dasn\u00e9 dob\u011b \u010dasto diskutovan\u00fdm t\u00e9matem, hlavn\u011b <strong>kv\u016fli rapidn\u00edmu n\u00e1r\u016fstu po\u010dtu u\u017eivatel\u016f v posledn\u00edch letech<\/strong>. Tento v\u00fdznamn\u00fd r\u016fst je z velk\u00e9 \u010d\u00e1sti v\u00fdsledkem <strong>popularizace mobiln\u00edch technologi\u00ed<\/strong> a neust\u00e1l\u00e9ho r\u016fstu dostupnosti <strong>mobiln\u00edho internetu<\/strong>. Mobiln\u00ed u\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00ed s\u00edt\u011b je dle v\u00fdzkum\u016f <strong>nejobl\u00edben\u011bj\u0161\u00ed aktivitou<\/strong> p\u0159i u\u017e\u00edv\u00e1n\u00ed chytr\u00e9ho telefonu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Soci\u00e1ln\u00ed s\u00edt\u011b pou\u017e\u00edv\u00e1 dnes p\u0159es 3,4 miliardy lid\u00ed, tedy cca <strong>polovina celosv\u011btov\u00e9 populace<\/strong>. Mezi nejzn\u00e1m\u011bj\u0161\u00ed a nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00ed soci\u00e1ln\u00ed s\u00ed\u0165 pat\u0159\u00ed <a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, kter\u00fd v roce 2004 zalo\u017eil <a href=\"https:\/\/cs.wikipedia.org\/wiki\/Mark_Zuckerberg\" target=\"_blank\" rel=\"noopener\">Mark Zuckerberg<\/a>, ale samoz\u0159ejm\u011b jich existuje mnohem v\u00edc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky \u0161irok\u00e9mu roz\u0161\u00ed\u0159en\u00ed a jejich zakomponov\u00e1n\u00ed do na\u0161ich ka\u017edodenn\u00edch \u017eivot\u016f jsou soci\u00e1ln\u00ed s\u00edt\u011b skv\u011blou <a href=\"https:\/\/www.cernovsky.cz\/marketing\/marketingovy-mix-4p\/\">marketingovou platformou<\/a>, a v\u011bt\u0161ina provozovatel\u016f je v\u016f\u010di inzerent\u016fm velmi vst\u0159\u00edcn\u00e1.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1, jak vyprodat sklady d\u00edky Facebook, Instagram a Google Ads reklam\u011b s PNO pod 15 % (jako se to povedlo u na\u0161eho klienta), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\">p\u0159\u00edpadovou studii najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Existuje n\u011bkolik druh\u016f <a href=\"https:\/\/www.cernovsky.cz\/marketing\/top-10-socialni-site\/\">soci\u00e1ln\u00edch s\u00edt\u00ed<\/a>. Ka\u017ed\u00e1 soci\u00e1ln\u00ed platforma vznikla s trochu <strong>jin\u00fdm c\u00edlem<\/strong> a obsah, kter\u00fd na nich m\u016f\u017eete sd\u00edlet, a dal\u0161\u00ed n\u00e1stroje, kter\u00e9 v\u00e1m platforma nab\u00edz\u00ed, tomu odpov\u00eddaj\u00ed. V\u0161echna soci\u00e1ln\u00ed m\u00e9dia v\u0161ak spojuje jeden c\u00edl: <strong>zlep\u0161ovat<\/strong> a <strong>budovat vztahy<\/strong>, a\u0165 u\u017e mezi b\u011b\u017en\u00fdmi lidmi navz\u00e1jem a nebo mezi firmami a spot\u0159ebiteli. A samoz\u0159ejm\u011b tak\u00e9 vyd\u011blat pen\u00edze.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u011blen\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed &#8211; druhy soci\u00e1ln\u00edch s\u00edt\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rozd\u011blit soci\u00e1ln\u00ed s\u00edt\u011b do \u00fahledn\u00fdch \u0161katulek nen\u00ed zas tak jednoduch\u00e9, jak by se na prvn\u00ed pohled mohlo zd\u00e1t. S postupem \u010dasu se mezi sebou s\u00edt\u011b inspiruj\u00ed a implementuj\u00ed nejr\u016fzn\u011bj\u0161\u00ed nov\u00e9 funkce, aby zachytily v\u00edce u\u017eivatel\u016f (a t\u00edm p\u00e1dem v\u00edce <strong>vyd\u011blaly na reklam\u011b<\/strong>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jsou r\u016fzn\u00e9 druhy soci\u00e1ln\u00edch s\u00edt\u00ed, s\u00edt\u011b m\u016f\u017eeme rozd\u011blit do <strong>dvou kategori\u00ed<\/strong> podle toho, na co je lid\u00e9 pou\u017e\u00edvaj\u00ed, na s\u00edt\u011b <strong>osobn\u00ed<\/strong> a <strong>profesn\u00ed<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Osobn\u00ed soci\u00e1ln\u00ed s\u00ed\u0165 nab\u00edz\u00ed mo\u017enosti komunikace mezi lidmi navz\u00e1jem, kdy u\u017eivatel vystupuje s\u00e1m za sebe. Tyto soci\u00e1ln\u00ed s\u00edt\u011b jsou ur\u010deny pro <strong>sd\u00edlen\u00ed osobn\u00edch informac\u00ed<\/strong> a <strong>obsah\u016f<\/strong>. Bu\u010fto platforma umo\u017e\u0148uje sd\u00edlet prakticky v\u0161echny informace a nen\u00ed zam\u011b\u0159ena na specifick\u00fd obsah (p\u0159\u00edpad <a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\">Facebooku<\/a>), nebo je zam\u011b\u0159ena na specifickou oblast &#8211; nap\u0159\u00edklad <strong>fotky<\/strong>, <strong>video<\/strong> \u010di <strong>hudba<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Profesn\u00ed soci\u00e1ln\u00ed s\u00ed\u0165 je prim\u00e1rn\u011b vytvo\u0159ena pro <strong>komunikaci firem<\/strong>, <strong>sh\u00e1n\u011bn\u00ed nov\u00fdch zam\u011bstnanc\u016f<\/strong>, sd\u00edlen\u00ed <strong>pracovn\u00edch \u017eivotopis\u016f<\/strong> a podobn\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ov\u0161em s n\u00e1stupem firemn\u00edch profil\u016f na osobn\u00edch soci\u00e1ln\u00edch s\u00edt\u00edch se p\u0159echod mezi t\u011bmito dv\u011bma kategoriemi <strong>st\u00e1v\u00e1 daleko plynulej\u0161\u00ed<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Soci\u00e1ln\u00ed s\u00edt\u011b lze ale tak\u00e9 roz\u010dlenit podle toho, na jak\u00e9m <strong>principu funguj\u00ed<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Profilov\u011b zalo\u017een\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b a s\u00edt\u011b pro networking<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dalo by se \u0159\u00edct, \u017ee profilov\u011b zalo\u017een\u00e9 s\u00edt\u011b a s\u00edt\u011b pro networking jsou tradi\u010dn\u00ed formou soci\u00e1ln\u00edch s\u00edt\u00ed. Tyto platformy jsou zalo\u017een\u00e9 na <strong>interakc\u00edch u\u017eivatelsk\u00fdch \u00fa\u010dt\u016f<\/strong>. V\u011bt\u0161ina t\u011bchto s\u00edt\u00ed od sv\u00e9ho zalo\u017een\u00ed ale <strong>diverzifikovala portfolio slu\u017eeb<\/strong>, kter\u00e9 sv\u00fdm u\u017eivatel\u016fm nab\u00edz\u00ed, a p\u0159ibl\u00ed\u017eila se sp\u00ed\u0161e obsahov\u011b zalo\u017een\u00fdm soci\u00e1ln\u00edm s\u00edt\u00edm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Facebook<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> byl zalo\u017een Markem Zuckerbergem v roce 2004 a v sou\u010dasnosti je nejv\u011bt\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u00ed na sv\u011bt\u011b s 2,5 miliardami aktivn\u00edch u\u017eivatel\u016f. Facebook je ur\u010den\u00fd pro sd\u00edlen\u00ed a komunikaci u\u017eivatel\u016f a jejich vz\u00e1jemn\u00e9 propojov\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cernovsky.cz\/stitek\/facebook\/\">Facebook<\/a> umo\u017e\u0148uje u\u017eivatel\u016fm <strong>sd\u00edlet fotografie<\/strong> a <strong>videa<\/strong>, <strong>organizovat ud\u00e1losti<\/strong> a uskute\u010d\u0148ovat <strong>\u017eiv\u00e9 p\u0159enosy<\/strong>. Skrz profil na Facebooku se u\u017eivatel\u00e9 tak\u00e9 mohou p\u0159ipojit k dal\u0161\u00edm aplikac\u00edm, jako nap\u0159\u00edklad online seznamka <strong><a href=\"https:\/\/tinder.com\/cs\" target=\"_blank\" rel=\"noopener\">Tinder<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook v posledn\u00edch letech \u010del\u00ed \u010detn\u00e9 kritice kv\u016fli probl\u00e9m\u016fm s ochranou soukrom\u00ed sv\u00fdch u\u017eivatel\u016f a s \u0161\u00ed\u0159en\u00edm dezinformac\u00ed a nejr\u016fzn\u011bj\u0161\u00edch manipula\u010dn\u00edch kampan\u00ed. Ned\u00e1vno spole\u010dnost Marka Zuckerberga pohrozila, \u017ee sv\u00e9 slu\u017eby Facebook a Instagram <a href=\"https:\/\/www.novinky.cz\/ekonomika\/clanek\/konec-facebooku-v-evrope-zabolelo-by-to-hlavne-male-podnikatele-a-firmy-40386663\" target=\"_blank\" rel=\"noopener\">st\u00e1hne z Evropy, pokud nebude moci p\u0159en\u00e1\u0161et data u\u017eivatel\u016f na servery ve Spojen\u00fdch st\u00e1tech<\/a>. Takov\u00fdm zp\u016fsobem ale Facebook vyhro\u017eoval i Austr\u00e1lii a \u017e\u00e1dn\u00e9 stahov\u00e1n\u00ed se nakonec nekonalo, tak\u017ee Facebook v Evropsk\u00e9 Unii s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed i nad\u00e1le z\u016fstane.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Twitter<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cernovsky.cz\/stitek\/twitter\/\">Twitter<\/a> zalo\u017eil <a href=\"https:\/\/en.wikipedia.org\/wiki\/Jack_Dorsey\" target=\"_blank\" rel=\"noopener\">Jack Dorsey<\/a> v roce 2006. Soci\u00e1ln\u00ed s\u00ed\u0165 <a href=\"https:\/\/twitter.com\/\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> umo\u017e\u0148uje u\u017eivatel\u016fm pos\u00edlat kr\u00e1tk\u00e9 p\u0159\u00edsp\u011bvky s maxim\u00e1ln\u00ed d\u00e9lkou 280 znak\u016f, zn\u00e1m\u00e9 jako tweety. Tato soci\u00e1ln\u00ed platforma p\u016fvodn\u011b slou\u017eila pro novin\u00e1\u0159e a m\u00e9dia k rychl\u00e9mu p\u0159ed\u00e1v\u00e1n\u00ed zpr\u00e1v, n\u00e1zor\u016f a my\u0161lenek, ale dnes je ji\u017e pou\u017e\u00edv\u00e1na nap\u0159\u00ed\u010d celou spole\u010dnost\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U\u017eivatel\u00e9 na Twitteru vyu\u017e\u00edvaj\u00ed <a href=\"https:\/\/cs.wikipedia.org\/wiki\/Hashtag\" target=\"_blank\" rel=\"noopener\">hashtagy<\/a>, kter\u00e9 sdru\u017euj\u00ed jednotliv\u00e1 vl\u00e1kna a zpr\u00e1vy do tematick\u00fdch celk\u016f, co\u017e zvy\u0161uje p\u0159ehlednost a dohledatelnost.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/02\/Cernovsky_druhy_socialnich_siti_1-1160x580-1.png\" alt=\"Mezi z\u00e1kladn\u00ed druhy soci\u00e1ln\u00edch s\u00edt\u00ed pat\u0159\u00ed bezpochyby profilov\u011b a obsahov\u011b zalo\u017een\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b, kde je mo\u017en\u00e9 aktivn\u011b p\u0159isp\u00edvat nebo jenom pasivn\u011b konzumovat obsah.\" class=\"wp-image-2559\"\/><figcaption class=\"wp-element-caption\">Dne\u0161n\u00ed sv\u011bt nab\u00edz\u00ed v\u0161elijak\u00e9 druhy soci\u00e1ln\u00edch s\u00edt\u00ed, kter\u00e9 se chovaj\u00ed r\u016fzn\u011b v r\u016fzn\u00fdch zem\u00edch &#8211; Twitter je velice popul\u00e1rn\u00ed v USA, kde\u017eto v \u010cR kraluje Facebook, Instagram a LinkedIn<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u010d se Twitter ze za\u010d\u00e1tku sna\u017eil sd\u00edlen\u00ed fotek a vide\u00ed omezit, v sou\u010dasnosti jsou takov\u00e1 vyu\u017eit\u00ed Twitteru b\u011b\u017en\u00e1 a za\u010d\u00edn\u00e1 se tak tak\u00e9 p\u0159ibli\u017eovat obsahov\u00e9 s\u00edti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LinkedIn<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a> byl zalo\u017een v roce 2002 a dnes jej vyu\u017e\u00edv\u00e1 v\u00edce jak 280 milion\u016f lid\u00ed z cel\u00e9ho sv\u011bta. Soci\u00e1ln\u00ed s\u00ed\u0165 LinkedIn spad\u00e1 pod <strong>profesn\u00ed soci\u00e1ln\u00ed s\u00edt\u011b<\/strong>. Platforma byla vytvo\u0159ena pro <strong>zviditeln\u011bn\u00ed \u0161anc\u00ed<\/strong> na pracovn\u00edm trh\u016f, p\u016fvodn\u011b pro <strong>profesion\u00e1ly<\/strong> a <strong>freelancery<\/strong>, dnes v\u0161ak funguje pro \u0161irokou skupinu <strong>OSV\u010c<\/strong> i <strong>zam\u011bstnanc\u016f<\/strong>. Na t\u00e9to s\u00edti se setk\u00e1vaj\u00ed freelance\u0159i, podnikatel\u00e9 i zam\u011bstnanci a komunikuj\u00ed mezi sebou o sv\u00fdch profesn\u00edch z\u00e1jmech. <a href=\"https:\/\/www.cernovsky.cz\/stitek\/linkedin\/\">LinkedIn<\/a> nab\u00edz\u00ed funkci veden\u00fdch blogov\u00fdch a skupinov\u00fdch vl\u00e1ken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cernovsky.cz\/marketing\/linkedin-socialni-sit\/\">LinkedIn<\/a> si u\u017eivatel\u00e9 zakl\u00e1daj\u00ed nej\u010dast\u011bji z d\u016fvodu <strong>networkingu<\/strong>, vytv\u00e1\u0159en\u00ed <strong>kontakt\u016f<\/strong> a <strong>zak\u00e1zek<\/strong>. A\u017e 66 % personalist\u016f hled\u00e1 vhodn\u00e9 kandid\u00e1ty na profesn\u00ed s\u00edti <a href=\"https:\/\/www.cernovsky.cz\/marketing\/linkedin-reklama-moznosti-cileni\/\">LinkedIn<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">VKontakte<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/vk.com\/\" target=\"_blank\" rel=\"noopener\">VKontakte<\/a> m\u00e1 obdobn\u00e9 funkce jako <a href=\"https:\/\/www.cernovsky.cz\/stitek\/facebook\/\">Facebook<\/a>. Je to nejpopul\u00e1rn\u011bj\u0161\u00ed soci\u00e1ln\u00ed s\u00ed\u0165 v Rusku, obl\u00edben\u00e1 je tak\u00e9 v p\u0159ilehl\u00fdch zem\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Obsahov\u011b zalo\u017een\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tento druh soci\u00e1ln\u00edch s\u00edt\u00ed je prim\u00e1rn\u011b zalo\u017een na <strong>sd\u00edlen\u00ed n\u011bjak\u00e9ho typu obsahu<\/strong> s ostatn\u00edmi u\u017eivateli, kte\u0159\u00ed pak v\u011bt\u0161inou tento obsah m\u016f\u017eou n\u011bjak\u00fdm zp\u016fsobem <strong>ohodnotit<\/strong> nebo <strong>okomentovat<\/strong> a tak\u00e9 <strong>sd\u00edlet<\/strong> s dal\u0161\u00edmi lidmi. Obsahov\u011b zalo\u017een\u00e9 s\u00edt\u011b lze d\u00e1le rozd\u011blit podle toho, jak\u00fd typ obsahu se na nich prim\u00e1rn\u011b sd\u00edl\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sd\u00edlen\u00ed fotografi\u00ed<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Instagram<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cernovsky.cz\/stitek\/instagram\/\">Instagram<\/a> je soci\u00e1ln\u00ed s\u00ed\u0165, kter\u00e1 u\u017eivatel\u016fm nab\u00edz\u00ed <strong>sd\u00edlen\u00ed fotografi\u00ed<\/strong>, <strong>vide\u00ed<\/strong> a mo\u017enosti interakce v r\u00e1mci <strong>lajkov\u00e1n\u00ed<\/strong>, <strong>komentov\u00e1n\u00ed<\/strong> a <strong>chatov\u00e1n\u00ed<\/strong>. Mobiln\u00ed aplikace <a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> u\u017eivatel\u016fm nab\u00edz\u00ed n\u00e1stroje pro \u00fapravu fotografi\u00ed, v\u010detn\u011b \u0159ady p\u0159edp\u0159ipraven\u00fdch filtr\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-instagram-novinky-2021\/\">Instagram<\/a> byl prim\u00e1rn\u011b koncipov\u00e1n pro <strong>sd\u00edlen\u00ed fotografi\u00ed<\/strong>, ale posledn\u00ed dobou se \u010d\u00edm d\u00e1l v\u00edce adaptuje ke <strong>sd\u00edlen\u00ed vide\u00ed<\/strong>. Videa u\u017eivatel\u00e9 nyn\u00ed m\u016f\u017eou sd\u00edlet ve speci\u00e1ln\u00ed sekci aplikace <strong><a href=\"https:\/\/dotekomanie.cz\/2021\/10\/igtv-znacka-konci-nove-jen-instagram-video\/\" target=\"_blank\" rel=\"noopener\">IGTV<\/a><\/strong>, kter\u00e1 nab\u00edz\u00ed mo\u017enost p\u0159id\u00e1v\u00e1n\u00ed del\u0161\u00edch vide\u00ed a snadn\u00e9 vyhled\u00e1v\u00e1n\u00ed v kan\u00e1lech. IGTV podporuje form\u00e1t videa na v\u00fd\u0161ku. <a href=\"https:\/\/www.cernovsky.cz\/marketing\/instagram-reels\/\">Instagram<\/a> tak\u00e9 umo\u017e\u0148uje u\u017eivatel\u016fm zah\u00e1jit \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed bu\u010fto samostatn\u011b, nebo s ostatn\u00edmi u\u017eivateli.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram stejn\u011b jako <a href=\"https:\/\/www.cernovsky.cz\/stitek\/twitter\/\">Twitter<\/a> pou\u017e\u00edv\u00e1 <strong><a href=\"https:\/\/cs.wikipedia.org\/wiki\/Hashtag\" target=\"_blank\" rel=\"noopener\">hashtagy<\/a><\/strong>, kter\u00e9 sdru\u017euj\u00ed jednotliv\u00e9 p\u0159\u00edsp\u011bvky do tematick\u00fdch celk\u016f, co\u017e zvy\u0161uje jejich dohledatelnost.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/02\/Cernovsky_druhy_socialnich_siti_2-1160x653-1.jpg\" alt=\"Druhy soci\u00e1ln\u00edch s\u00edt\u00ed se li\u0161\u00ed, ale hashtagy jsou n\u011bco, co funguje na drtiv\u00e9 v\u011bt\u0161in\u011b s\u00edt\u00ed. Nap\u0159\u00edklad pokud na Instagramu, Twitteru a LinkedInu pou\u017eijete n\u011bjak\u00fd hashtag, n\u011bkdo jej m\u016f\u017ee v syst\u00e9mu naj\u00ed a pak se k va\u0161emu p\u0159\u00edsp\u011bvku vyj\u00e1d\u0159it nebo ho nasd\u00edlet. V\u011bt\u0161inou se \u0159\u00edk\u00e1, \u017ee pou\u017eit\u00ed hashtag\u016f va\u0161emu obsahu neubl\u00ed\u017e\u00ed, naopak mu m\u016f\u017ee pomoct ve sv\u00e9 distribuci.\" class=\"wp-image-2560\"\/><figcaption class=\"wp-element-caption\">R\u016fzn\u00e9 druhy soci\u00e1ln\u00edch s\u00edt\u00ed maj\u00ed sv\u00e9 funkcionality &#8211; hashtagy se prol\u00ednaj\u00ed t\u00e9m\u011b\u0159 v\u0161emi s\u00edt\u011bmi, v drtiv\u00e9 v\u011bt\u0161in\u011b se vyplat\u00ed je pou\u017e\u00edvat<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cernovsky.cz\/marketing\/jak-uspet-na-instagramu\/\">Instagram<\/a> podnikatel\u016fm nab\u00edz\u00ed \u201cN\u00e1kupy na Instagramu\u201d, co\u017e je sada funkc\u00ed, d\u00edky n\u00edm\u017e m\u016f\u017eou z\u00e1kazn\u00edci snadno nakupovat ze zna\u010dkov\u00fdch fotek a vide\u00ed po cel\u00e9m <a href=\"https:\/\/www.cernovsky.cz\/stitek\/instagram\/\">Instagram<\/a>u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zakladateli aplikace Instagram jsou Kevin Systrom a Mike Krieger z Burbn, Inc. Ofici\u00e1ln\u011b byla spu\u0161t\u011bna v roce 2010. V roce 2012 Instagram koupila spole\u010dnost Facebook. Tyto dv\u011b soci\u00e1ln\u00ed s\u00edt\u011b dnes mnoho funkc\u00ed sd\u00edl\u00ed a jsou reklam\u011b i u\u017eivatelsky propojen\u00e9.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9758\" class=\"elementor elementor-9758\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">ZDARMA p\u0159\u00edstup k NEVE\u0158EJN\u00c9 p\u0159\u00edpadovce Facebook a Instagram reklamy, kter\u00e1 za ka\u017edou investovanou 1 K\u010d do reklamy p\u0159inesla 10 K\u010d a v\u00edce (ROAS 10+, PNO pod 10 %) - 10x N\u00c1VRATNOST za posledn\u00ed rok<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_case_study\" name=\"blog form venda case study\" aria-label=\"blog form venda case study\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9758\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Snapchat<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.snapchat.com\/\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a> je popul\u00e1rn\u00ed aplikace pro <strong>pos\u00edl\u00e1n\u00ed fotek<\/strong> a <strong>sd\u00edlen\u00ed vide\u00ed<\/strong>. Jej\u00edm velk\u00fdm l\u00e1kadlem je, \u017ee sd\u00edlen\u00fd obsah automaticky zmiz\u00ed po zhl\u00e9dnut\u00ed adres\u00e1tem, nebo po uplynut\u00ed ur\u010dit\u00e9ho \u010dasu. Ve\u0161ker\u00e1 komunikace byla na Snapchatu p\u016fvodn\u011b v\u00fdhradn\u011b soukrom\u00e1, Snapchat se ale postupn\u011b <strong>otev\u0159el<\/strong> a nab\u00edz\u00ed i <strong>ve\u0159ejn\u00fd obsah<\/strong>. Snapchat je obl\u00edben\u00fd hlavn\u011b mlad\u0161\u00ed generac\u00ed u\u017eivatel\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Snapchat byl prvn\u00ed platforma, kter\u00e1 umo\u017enila u\u017eivatel\u016fm p\u0159id\u00e1vat fotky a videa do sv\u00e9ho \u201cp\u0159\u00edb\u011bhu\u201d. Tuto funkci od nich pak p\u0159evzaly dal\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u011b, jako Instagram a Facebook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pinterest<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cernovsky.cz\/stitek\/pinterest\/\">Pinterest<\/a> je n\u011bco jako internetov\u00e1 n\u00e1st\u011bnka, na kterou si u\u017eivatel\u00e9 mohou virtu\u00e1ln\u00edmi \u0161pendl\u00edky p\u0159ip\u00edchnout n\u00e1pady, kter\u00e9 je zaujaly. U\u017eivatel\u00e9 si mohou vytvo\u0159it v\u00edce n\u00e1st\u011bnek, ka\u017edou na samostatn\u00e9 t\u00e9ma.&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/marketing\/socialni-sit-pinterest\/\">Pinterest tak\u00e9 um\u00ed reklamu<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sd\u00edlen\u00ed videa<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">YouTube<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> je nejv\u011bt\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u00ed s videoobsahem. <a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> umo\u017e\u0148uje u\u017eivatel\u016fm videa <strong>nahr\u00e1vat<\/strong>, <strong>komentovat<\/strong>, <strong>hodnotit<\/strong> a <strong>sd\u00edlet<\/strong>. Nej\u010dast\u011bji zde najdete <strong>videoklipy<\/strong>, <strong>hudebn\u00ed klipy<\/strong>, <strong>video vlogy<\/strong> \u010di <strong>vzd\u011bl\u00e1vac\u00ed videa<\/strong> a <strong>tutori\u00e1ly<\/strong>. U\u017eivatel\u00e9 mohou videa ostatn\u00edch \u0159adit do sv\u00fdch vlastn\u00edch playlist\u016f a mohou tak\u00e9 odeb\u00edrat sv\u00e9 obl\u00edben\u00e9 tv\u016frce. Jen t\u011b\u017eko najdete teenagera, kter\u00fd nem\u00e1 n\u011bjak\u00e9ho obl\u00edben\u00e9ho YouTubera.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> ned\u00e1vno zavedl funkci \u201cYouTube Shorts\u201d pro lep\u0161\u00ed sd\u00edlen\u00ed krat\u0161\u00edch vide\u00ed ve form\u00e1tu na v\u00fd\u0161ku, \u010d\u00edm\u017e se sna\u017e\u00ed p\u0159ibl\u00ed\u017eit se <a href=\"https:\/\/www.cernovsky.cz\/stitek\/tiktok\/\">TikToku<\/a>. Dal\u0161\u00ed funkc\u00ed, kterou mohou u\u017eivatel\u00e9 na YouTube vyu\u017e\u00edt, je \u201cCommunity tab\u201d, co\u017e je sekce profilu, kter\u00e1 se otev\u0159e ka\u017ed\u00e9mu \u00fa\u010dtu s v\u00edce ne\u017e 500 odeb\u00edraj\u00edc\u00edmi. Community tab umo\u017e\u0148uje tv\u016frc\u016fm <strong>komunikovat se sv\u00fdm publikem<\/strong> a <strong>sd\u00edlet s nimi textov\u00e9 p\u0159\u00edsp\u011bvky<\/strong>, fotografie a videa nebo je nechat hlasovat v anket\u011b. <a href=\"https:\/\/www.cernovsky.cz\/stitek\/video\/\">YouTube<\/a> sv\u00fdm tv\u016frc\u016fm umo\u017e\u0148uje monetizovat jejich obsah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube byl zalo\u017een v roce 2005 Chadem Hurleyem, Stevem Chenem a Jawedem Karimem s viz\u00ed st\u00e1t se platformou pro sd\u00edlen\u00ed videosoubor\u016f. V listopadu 2006 byl <a href=\"https:\/\/www.cernovsky.cz\/stitek\/video\/\">YouTube<\/a> koupen spole\u010dnost\u00ed <a href=\"https:\/\/cs.wikipedia.org\/wiki\/Google\" target=\"_blank\" rel=\"noopener\">Google<\/a>. \u00da\u010dty u\u017eivatel\u016f Google a <a href=\"https:\/\/www.cernovsky.cz\/stitek\/video\/\">YouTube<\/a> jsou dnes propojen\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">TikTok<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cernovsky.cz\/stitek\/tiktok\/\">TikTok<\/a> je soci\u00e1ln\u00ed s\u00ed\u0165, na kter\u00e9 je mo\u017en\u00e9 <strong>vytv\u00e1\u0159et<\/strong>, <strong>sd\u00edlet<\/strong> a <strong>sledovat kr\u00e1tk\u00e1 videa<\/strong> do maxim\u00e1ln\u00ed d\u00e9lky 60 vte\u0159in. A\u0165 u\u017e se jedn\u00e1 o tane\u010dn\u00ed kreace, z\u00e1bavn\u00e9 ske\u010de, hudebn\u011b spjat\u00e1 videa, parodie nebo vzd\u011bl\u00e1v\u00e1n\u00ed a n\u00e1vody. U\u017eivatel\u00e9 mohou ve sv\u00fdch vide\u00edch vyu\u017e\u00edvat \u010d\u00e1sti vide\u00ed ostatn\u00edch u\u017eivatel\u016f a takto na n\u011b reagovat. Aplikace tak\u00e9 umo\u017e\u0148uje tv\u016frc\u016fm nat\u00e1\u010det videoreakce na koment\u00e1\u0159e na jejich vide\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cernovsky.cz\/marketing\/tiktok-reklama\/\">TikTok<\/a> je platforma p\u0159edev\u0161\u00edm zam\u011b\u0159ena na mlad\u0161\u00ed publikum, tak\u017ee star\u0161\u00ed generaci n\u011bkter\u00e9 trendy mohou p\u0159ij\u00edt naprosto nepochopiteln\u00e9 a m\u016f\u017eou se zde c\u00edtit zcela mimo sv\u016fj \u017eivel. Nejv\u00edce u\u017eivatel\u016f na TikTok je ve v\u011bkov\u00e9 <strong>skupin\u011b 13 \u2013 24 let<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1 jak dos\u00e1hnout PNO (pod\u00edl n\u00e1klad\u016f na obratu) pod 20 % d\u00edky v\u00fdkonnostn\u00ed TikTok reklam\u011b (5x n\u00e1vratnost investice do reklamy), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\">p\u0159\u00edpadovou studii TikTok najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Aplikace se p\u016fvodn\u011b jmenovala Musica.ly. <a href=\"https:\/\/www.cernovsky.cz\/marketing\/tiktok-vyhody-tipy\/\">TikTok<\/a> je vyv\u00edjen \u010d\u00ednskou spole\u010dnost\u00ed ByteDance a jedn\u00e1 se o nejv\u011bt\u0161\u00ed konkurenci Facebooku a Instagramu na poli soci\u00e1ln\u00edch s\u00edt\u00ed. Po cel\u00e9m sv\u011bt\u011b si aplikaci st\u00e1hly u\u017e 2 miliardy lid\u00ed, a jeho rapidn\u00ed r\u016fst se nejsp\u00ed\u0161e v dohledn\u00e9 dob\u011b nezastav\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Vimeo<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/vimeo.com\/\" target=\"_blank\" rel=\"noopener\">Vimeo<\/a> je webov\u00fd projekt ur\u010den\u00fd pro <strong><a href=\"https:\/\/www.cernovsky.cz\/stitek\/video\/\">sd\u00edlen\u00ed audiovizu\u00e1ln\u00ed tvorby<\/a><\/strong>. Nach\u00e1zej\u00ed se zde p\u0159ev\u00e1\u017en\u011b d\u00edla <strong>autorsk\u00e1<\/strong> a <strong>um\u011bleck\u00e1<\/strong>. Vimeo je prim\u00e1rn\u011b ur\u010den filmov\u00fdm nad\u0161enc\u016fm a experiment\u00e1tor\u016fm, kte\u0159\u00ed po zaregistrov\u00e1n\u00ed mohou sd\u00edlet sv\u00e9 sn\u00edmky, n\u00e1zory a post\u0159ehy s ostatn\u00edmi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vimeo bylo zalo\u017eeno v listopadu v roce 2004 filmov\u00fdmi nad\u0161enci a kreativci Jakobem Lodwickem a Zachem Kleinem, je tedy star\u0161\u00ed ne\u017e YouTube. Charakter Vimea je zcela odli\u0161n\u00fd od charakteru YouTube, Vimeo je zam\u011b\u0159eno na um\u011bleckou komunitu, kde\u017eto YouTube sm\u011b\u0159uje k z\u00e1jm\u016fm masov\u00e9 spole\u010dnosti.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mikroblogging a komunitn\u011b orientovan\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tyto soci\u00e1ln\u00ed s\u00edt\u011b poskytuj\u00ed platformu pro sdru\u017eov\u00e1n\u00ed nejr\u016fzn\u011bj\u0161\u00edch komunit &#8211; nap\u0159\u00edklad <strong>komunit lid\u00ed<\/strong>, kte\u0159\u00ed se zab\u00fdvaj\u00ed <strong>stejn\u00fdm kon\u00ed\u010dkem<\/strong>, kte\u0159\u00ed <strong>poslouchaj\u00ed stejnou hudbu<\/strong> nebo kte\u0159\u00ed jsou <strong>p\u0159\u00edznivci stejn\u00e9ho seri\u00e1lu<\/strong>. Komunity mezi sebou sd\u00edl\u00ed relevantn\u00ed obsah a platforma jim z\u00e1rove\u0148 umo\u017e\u0148uje jednoduchou hromadnou konverzaci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tumblr<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.tumblr.com\/\" target=\"_blank\" rel=\"noopener\">Tumblr<\/a> je mikroblogovac\u00ed platforma, kterou v roce 2007 zalo\u017eil <a href=\"https:\/\/en.wikipedia.org\/wiki\/David_Karp\" target=\"_blank\" rel=\"noopener\">David Karp<\/a>. Tumblr umo\u017e\u0148uje u\u017eivatel\u016fm si jednodu\u0161e vytvo\u0159it jejich vlastn\u00ed blog, na kter\u00fd pak mohou p\u0159id\u00e1vat <strong>text<\/strong>, <strong>fotky<\/strong>, <strong>videa<\/strong> \u010di <strong>audio stopy<\/strong>. Ka\u017ed\u00fd takov\u00fd p\u0159\u00edsp\u011bvek mohou ostatn\u00ed u\u017eivatel\u00e9 \u201creblognout\u201d a t\u00edm si ho p\u0159idat i na sv\u016fj blog, t\u0159eba i s n\u011bjak\u00fdm koment\u00e1\u0159em, kter\u00fd od nich pak dal\u0161\u00ed lid\u00e9 mohou tak\u00e9 p\u0159evz\u00edt. U\u017eivatel\u00e9 mohou p\u0159\u00edsp\u011bvky otagovat podobn\u011b jako na <a href=\"https:\/\/www.cernovsky.cz\/marketing\/reklama-na-twitteru\/\">Twitteru<\/a>. <a href=\"https:\/\/www.tumblr.com\/\" target=\"_blank\" rel=\"noopener\">Tumblr<\/a> aktu\u00e1ln\u011b hostuje 542 milion\u016f blog\u016f, z nich\u017e n\u011bkter\u00e9 pat\u0159\u00ed r\u016fzn\u00fdm celebrit\u00e1m (zp\u011bva\u010dka Taylor Swift, spisovatel Neil Gaiman) nebo firm\u00e1m (<a href=\"https:\/\/cs.wikipedia.org\/wiki\/Netflix\" target=\"_blank\" rel=\"noopener\">Netflix<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tumblr m\u00e1 jako platforma velmi specifickou atmosf\u00e9ru. V roce 2017 <a href=\"https:\/\/www.tumblr.com\/\" target=\"_blank\" rel=\"noopener\">Tumblr<\/a> zakoupil Verizon, pod jeho\u017e veden\u00edm slu\u017eba zcela zak\u00e1zala ve\u0161kerou pornografii a podobn\u00fd obsah, \u010d\u00edm\u017e Tumblr okam\u017eit\u011b ztratil <strong>t\u00e9m\u011b\u0159 t\u0159etinu v\u0161ech u\u017eivatel\u016f<\/strong> v obdob\u00ed t\u0159\u00ed m\u011bs\u00edc\u016f. Tento krok poh\u0159bil podstatnou \u010d\u00e1st platformy a skom\u00edr\u00e1n\u00ed slu\u017eby postupn\u011b pokra\u010duje dodnes, i kdy\u017e daleko pomalej\u0161\u00edm tempem. V roce 2019 <a href=\"https:\/\/www.tumblr.com\/\" target=\"_blank\" rel=\"noopener\">Tumblr<\/a> p\u0159e\u0161el do vlastnictv\u00ed firmy <a href=\"https:\/\/automattic.com\/\" target=\"_blank\" rel=\"noopener\">Automattic<\/a>, kter\u00e1 stoj\u00ed za webovou platformou <a href=\"https:\/\/cs.wordpress.org\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a>. Automattic z\u00e1kaz obsahu pro dosp\u011bl\u00e9 podle v\u0161eho ru\u0161it nepl\u00e1nuje, ale uvid\u00edme, zda Tumblr dok\u00e1\u017ee o\u017eivit jinak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reddit<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.reddit.com\/\" target=\"_blank\" rel=\"noopener\">Reddit<\/a> byl zalo\u017een v roce 2005, kdy\u017e vysoko\u0161kol\u0161t\u00ed studenti Steve Huffman a Alexis Ohanian p\u0159i\u0161li s n\u00e1padem vytvo\u0159it \u201ctituln\u00ed str\u00e1nku internetu\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U\u017eivatel\u00e9 na platformu p\u0159id\u00e1vaj\u00ed zaj\u00edmav\u00e9 zpr\u00e1vy, obr\u00e1zky a informace a dal\u0161\u00ed lid\u00e9 jim klik\u00e1n\u00edm na \u0161ipku nahoru (<strong>upvote<\/strong>) \u010di dol\u016f (<strong>downvote<\/strong>) p\u0159id\u011bluj\u00ed status relevance a d\u016fle\u017eitosti. P\u0159\u00edsp\u011bvky s v\u011bt\u0161\u00edm hodnocen\u00edm maj\u00ed pak vy\u0161\u0161\u00ed prioritu p\u0159i zobrazen\u00ed dal\u0161\u00edm u\u017eivatel\u016fm, a generuj\u00ed jejich tv\u016frci v\u00edce bod\u016f karmy. Pod ka\u017ed\u00fdm p\u0159\u00edsp\u011bvkem mohou vznikat vl\u00e1kna koment\u00e1\u0159\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.reddit.com\/\" target=\"_blank\" rel=\"noopener\">Reddit<\/a> je rozd\u011blen na bezpo\u010det dal\u0161\u00edch <strong>podstr\u00e1nek<\/strong>, rozd\u011blen\u00fdch podle tematick\u00fdch kategori\u00ed, zvan\u00fdch <strong>subreddity<\/strong>. Ka\u017ed\u00fd u\u017eivatel s dostate\u010dnou karmou m\u016f\u017ee zalo\u017eit a n\u00e1sledn\u011b spravovat vlastn\u00ed subreddit pro ur\u010ditou komunitu.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9794\" class=\"elementor elementor-9794\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">TIP na ebook ZDARMA: Bu\u010fte \u00daSP\u011a\u0160N\u00cd na soci\u00e1ln\u00edch s\u00edt\u00edch s 21 nejv\u00edc TRENDY t\u00e9maty pro TVORBU vide\u00ed a p\u0159\u00edsp\u011bvk\u016f na Instagram, TikTok, YouTube, Threads, LinkedIn, X a Facebook\n(PDF)<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_21_video_ideas\" name=\"blog form 21 temat na videa a prispevky\" aria-label=\"blog form 21 temat na videa a prispevky\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9794\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sv\u011btem ned\u00e1vno ot\u0159\u00e1sl subreddit r\/wallstreetbets. Na tomto diskusn\u00edm f\u00f3ru se v roce 2020 za\u010dali organizovat <strong>drobn\u00ed investo\u0159i<\/strong>, jejich\u017e c\u00edlem bylo p\u0159ivodit ztr\u00e1ty velk\u00fdm investi\u010dn\u00edm fond\u016fm. Zam\u011b\u0159ovali se toti\u017e na akcie, u nich\u017e velk\u00e9 fondy spekulovaly na pokles cen, zejm\u00e9na akcie americk\u00e9 spole\u010dnosti <strong>GameStop<\/strong>. Kdy\u017e se po dlouhodob\u00e9m kles\u00e1n\u00ed koncem roku 2020 dostaly akcie GameStopu zhruba na \u010dty\u0159i dolary za kus, za\u010dala se o n\u011b komunita drobn\u00fdch investor\u016f zaj\u00edmat. Velk\u00e9 fondy n\u00e1kupn\u00ed tlak drobn\u00fdch investor\u016f neust\u00e1ly a za\u010daly po\u010d\u00edtat miliardov\u00e9 ztr\u00e1ty, kdy\u017e sv\u00e9 pozice nakonec byly nuceny uzav\u0159\u00edt. Mezit\u00edm reddito\u0159i ode\u0161li s <strong>milionov\u00fdmi zisky<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Behance<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.behance.net\/\" target=\"_blank\" rel=\"noopener\">Behance<\/a> je soci\u00e1ln\u00ed s\u00ed\u0165 pro <strong>design\u00e9ry<\/strong> a <strong>kreativn\u00ed jedince<\/strong>, kte\u0159\u00ed zde sd\u00edl\u00ed svoji pr\u00e1ci a reaguj\u00ed na tvorbu ostatn\u00edch. Behance tak\u00e9 poskytuje platformu, na kter\u00e9 kreativci mohou inzerovat sv\u00e9 slu\u017eby a zam\u011bstnavatel\u00e9 mohou zve\u0159ej\u0148ovat pracovn\u00ed nab\u00eddky. Behance tak\u00e9 um\u011blc\u016fm nab\u00edz\u00ed mo\u017enost \u017eiv\u00e9ho vys\u00edl\u00e1n\u00ed jejich tv\u016fr\u010d\u00edho postupu. Od roku 2013 Behance vlastn\u00ed <a href=\"https:\/\/www.adobe.com\/cz\/\" target=\"_blank\" rel=\"noopener\">Adobe<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dribbble<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/dribbble.com\/\" target=\"_blank\" rel=\"noopener\">Dribbble<\/a> je platforma, na kter\u00e9 <strong>kreativci<\/strong> sd\u00edl\u00ed <strong>design<\/strong>, <strong>ilustrace<\/strong> a <strong>grafick\u00e9 prvky<\/strong>. U\u017eivatel\u016fm slou\u017e\u00ed pro zp\u011btnou vazbu i inspiraci. Stejn\u011b jako Behance, i zde se mohou design\u00e9\u0159i a zam\u011bstnavatel\u00e9 kontaktovat s pracovn\u00edmi nab\u00eddkami. Dribbble tak\u00e9 kreativc\u016fm <strong>umo\u017e\u0148uje na str\u00e1nce prod\u00e1vat<\/strong> svou grafiku, jako nap\u0159\u00edklad fonty, design webov\u00fdch str\u00e1nek, textury nebo ilustrace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tyto druhy soci\u00e1ln\u00edch s\u00edt\u00ed jsou v sou\u010dasn\u00e9 dob\u011b \u010dasto diskutovan\u00fdm t\u00e9matem, <strong>hlavn\u011b kv\u016fli rapidn\u00edmu n\u00e1r\u016fstu po\u010dtu u\u017eivatel\u016f v posledn\u00edch letech<\/strong>. Tento v\u00fdznamn\u00fd r\u016fst je z velk\u00e9 \u010d\u00e1sti v\u00fdsledkem <strong>popularizace mobiln\u00edch technologi\u00ed<\/strong> a neust\u00e1l\u00e9ho r\u016fstu dostupnosti mobiln\u00edho internetu. Mobiln\u00ed u\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed je dle pr\u016fzkum\u016f nejobl\u00edben\u011bj\u0161\u00ed aktivitou p\u0159i u\u017e\u00edv\u00e1n\u00ed chytr\u00e9ho telefonu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existuje n\u011bkolik druh\u016f soci\u00e1ln\u00edch s\u00edt\u00ed. Ka\u017ed\u00e1 soci\u00e1ln\u00ed platforma vznikla s trochu jin\u00fdm c\u00edlem a obsah, kter\u00fd na nich m\u016f\u017eete sd\u00edlet, tomu odpov\u00edd\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky \u0161irok\u00e9mu roz\u0161\u00ed\u0159en\u00ed a jejich zakomponov\u00e1n\u00ed do na\u0161ich ka\u017edodenn\u00edch \u017eivot\u016f jsou soci\u00e1ln\u00ed s\u00edt\u011b skv\u011blou marketingovou platformou, a v\u011bt\u0161ina provozovatel\u016f je v\u016f\u010di inzerent\u016fm velmi vst\u0159\u00edcn\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denn\u011b sd\u00edl\u00edm hodnotn\u00e9 tipy na sv\u016fj <a href=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a> profil. Na <a href=\"https:\/\/www.instagram.com\/cernovskycz\/\" target=\"_blank\" rel=\"noopener\">Instagramu<\/a> najdete i st\u0159\u00edpky z m\u00e9ho osobn\u00edho \u017eivota, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bjte se inspirativn\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na str\u00e1nce <a href=\"https:\/\/www.cernovsky.cz\/muj-pribeh\/\">M\u016fj p\u0159\u00edb\u011bh<\/a>, m\u00e9 hodnoty naleznete na str\u00e1nce <a href=\"https:\/\/www.cernovsky.cz\/me-hodnoty\/\">M\u00e9 hodnoty<\/a> a m\u00e9 slu\u017eby najdete <a href=\"https:\/\/www.cernovsky.cz\/sluzby\/\">zde<\/a>. Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zdroje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/which-social-networks-should-you-focus-on\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.hubspot.com\/marketing\/which-social-networks-should-you-focus-on<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.nebojteseinternetu.cz\/page\/3396\/socialni-site\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.nebojteseinternetu.cz\/page\/3396\/socialni-site\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.aktualne.cz\/wiki\/veda-a-technika\/socialni-site\/r~i:wiki:1456\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.aktualne.cz\/wiki\/veda-a-technika\/socialni-site\/r~i:wiki:1456\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sitevhrsti.cz\/socialni-site\/\" target=\"_blank\" rel=\"noopener\">https:\/\/sitevhrsti.cz\/socialni-site\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.internetembezpecne.cz\/internetem-bezpecne\/socialni-media\/socialni-site\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.internetembezpecne.cz\/internetem-bezpecne\/socialni-media\/socialni-site\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.menseek.eu\/3-typy-socialnich-medii\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.menseek.eu\/3-typy-socialnich-medii\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/nazory.aktualne.cz\/komentare\/cesky-facebookovy-narod-o-sit-neprijde-musi-ale-v-eu-vyjedna\/r~7462e57a890b11ecb5bd0cc47ab5f122\/\" target=\"_blank\" rel=\"noopener\">https:\/\/nazory.aktualne.cz\/komentare\/cesky-facebookovy-narod-o-sit-neprijde-musi-ale-v-eu-vyjedna\/r~7462e57a890b11ecb5bd0cc47ab5f122\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/business.instagram.com\/a\/igtv?locale=cs_CZ\" target=\"_blank\" rel=\"noopener\">https:\/\/business.instagram.com\/a\/igtv?locale=cs_CZ<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/business.instagram.com\/shopping\" target=\"_blank\" rel=\"noopener\">https:\/\/business.instagram.com\/shopping<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.zive.cz\/snapchat\/sc-655\/default.aspx\" target=\"_blank\" rel=\"noopener\">https:\/\/www.zive.cz\/snapchat\/sc-655\/default.aspx<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.kucharkaprodceru.cz\/jak-na-pinterest\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.kucharkaprodceru.cz\/jak-na-pinterest\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/support.google.com\/youtube\/answer\/9409631?hl=en\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/youtube\/answer\/9409631?hl=en<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/cs.wikipedia.org\/wiki\/Vimeo\" target=\"_blank\" rel=\"noopener\">https:\/\/cs.wikipedia.org\/wiki\/Vimeo<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.tumblr.com\/about\" target=\"_blank\" rel=\"noopener\">https:\/\/www.tumblr.com\/about<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.zive.cz\/clanky\/reddit-je-internet-v-internetu-proc-a-jak-ho-pouzivat\/sc-3-a-181749\/default.aspx\" target=\"_blank\" rel=\"noopener\">https:\/\/www.zive.cz\/clanky\/reddit-je-internet-v-internetu-proc-a-jak-ho-pouzivat\/sc-3-a-181749\/default.aspx<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.seznamzpravy.cz\/clanek\/ekonomika-finance-akcie-fondy-akciove-sazky-ktere-rozjel-reddit-uz-netahnou-investori-se-vraci-k-tradici-187315\" target=\"_blank\" rel=\"noopener\">https:\/\/www.seznamzpravy.cz\/clanek\/ekonomika-finance-akcie-fondy-akciove-sazky-ktere-rozjel-reddit-uz-netahnou-investori-se-vraci-k-tradici-187315<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/cc.cz\/z-jedne-miliardy-na-par-milionu-dolaru-blogovaci-platforma-tumblr-opet-meni-majitele-a-pomalu-upada\/\" target=\"_blank\" rel=\"noopener\">https:\/\/cc.cz\/z-jedne-miliardy-na-par-milionu-dolaru-blogovaci-platforma-tumblr-opet-meni-majitele-a-pomalu-upada\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.behance.net\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.behance.net\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/dribbble.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/dribbble.com\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Soci\u00e1ln\u00ed s\u00ed\u0165 (anglicky social network) je virtu\u00e1ln\u00ed prostor, kde spolu registrovan\u00ed u\u017eivatel\u00e9 komunikuj\u00ed, sd\u00edl\u00ed informace, fotografie, videa a jsou jim zp\u0159\u00edstupn\u011bny r\u016fzn\u00e9 dopl\u0148uj\u00edc\u00ed funkce. Soci\u00e1ln\u00ed s\u00edt\u011b jsou v sou\u010dasn\u00e9 dob\u011b \u010dasto diskutovan\u00fdm t\u00e9matem, hlavn\u011b kv\u016fli rapidn\u00edmu n\u00e1r\u016fstu po\u010dtu u\u017eivatel\u016f v posledn\u00edch letech. Tento v\u00fdznamn\u00fd r\u016fst je z velk\u00e9 \u010d\u00e1sti v\u00fdsledkem popularizace mobiln\u00edch technologi\u00ed a neust\u00e1l\u00e9ho [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5609,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"Druhy soci\u00e1ln\u00edch s\u00edt\u00ed","footnotes":""},"categories":[9],"tags":[19,26,13,38,11,34,53],"class_list":["post-2552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-facebook","tag-instagram","tag-linkedin","tag-pinterest","tag-socialni-site","tag-tiktok","tag-twitter"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=2552"}],"version-history":[{"count":3,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2552\/revisions"}],"predecessor-version":[{"id":9836,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2552\/revisions\/9836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/5609"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=2552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=2552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=2552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}