{"id":2543,"date":"2022-02-26T12:35:16","date_gmt":"2022-02-26T11:35:16","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=2543"},"modified":"2022-04-25T18:00:31","modified_gmt":"2022-04-25T16:00:31","slug":"facebook-instagram-novinky-2021","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/facebook-instagram-novinky-2021\/","title":{"rendered":"Facebook a Instagram novinky v roce 2021 a 2022"},"content":{"rendered":"\n

Ka\u017ed\u00fd rok p\u0159in\u00e1\u0161\u00ed nov\u00e9 a nov\u00e9 inovace na poli soci\u00e1ln\u00edch s\u00edt\u00ed<\/a>. Rok 2021 rozhodn\u011b nebyl v\u00fdjimkou. Jak\u00e9 zm\u011bny p\u0159inesl tento rok pro u\u017eivatele velk\u00fdch hr\u00e1\u010d\u016f Facebook<\/a> a Instagram<\/a>? Nov\u00fdch funkc\u00ed a mo\u017enost\u00ed nen\u00ed v\u016fbec m\u00e1lo. Facebook novinky 2021 a 2022 – jdeme na to!<\/p>\n\n\n\n

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Facebook novinky – Z Facebooku je Meta<\/h2>\n\n\n\n

Nejd\u0159\u00edve n\u011bco m\u00e1lo ke spole\u010dnosti, kter\u00e1 ob\u011b soci\u00e1ln\u00ed s\u00edt\u011b vlastn\u00ed. Mark Zuckerberg<\/a> v \u0159\u00edjnu na konferenci ozn\u00e1mil, \u017ee se spole\u010dnost Facebook<\/a> p\u0159ejmenuje. Nov\u00e9 jm\u00e9no spole\u010dnosti je Meta<\/a>.<\/p>\n\n\n\n

Zuckerberg pr\u00fd tla\u010dil na p\u0159ejmenov\u00e1n\u00ed Facebooku<\/a> kv\u016fli tomu, \u017ee cht\u011bl jasn\u011b odd\u011blit soci\u00e1ln\u00ed platformu od budouc\u00edch z\u00e1m\u011br\u016f firmy<\/strong>. Podnik toti\u017e n\u011bkolik posledn\u00edch m\u011bs\u00edc\u016f pracuje na pl\u00e1nech vlastn\u00edho virtu\u00e1ln\u00edho vesm\u00edru<\/strong>, kter\u00fd naz\u00fdv\u00e1 metaverse. Metaverse<\/a> by m\u011bl slou\u017eit k prezentaci produkt\u016f, hran\u00ed her a setk\u00e1v\u00e1n\u00ed lid\u00ed.<\/p>\n\n\n\n

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\"Facebook
Facebook novinky, nebo Meta novinky?<\/figcaption><\/figure>\n\n\n\n

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Kritici ale tvrd\u00ed, \u017ee rebranding je zast\u00edrac\u00edm man\u00e9vrem a spole\u010dnost se pouze sna\u017e\u00ed odl\u00e1kat pozornost od existuj\u00edc\u00edch probl\u00e9m\u016f.<\/p>\n\n\n\n

Nejslavn\u011bj\u0161\u00ed soci\u00e1ln\u00ed s\u00ed\u0165 na sv\u011bt\u011b nad\u00e1le ponese jm\u00e9no Facebook<\/a>, stejn\u011b tak ostatn\u00ed slu\u017eby, kter\u00e9 pod spole\u010dnost Meta spadaj\u00ed, jako Instagram<\/a> a WhatsApp. Zm\u011bna je to tedy opravdu jen kosmetick\u00e1<\/strong>, a nejsp\u00ed\u0161e si j\u00ed brzy v\u0161ichni rychle p\u0159estaneme v\u0161\u00edmat.<\/p>\n\n\n\n

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Facebook Pixel nahrazen Conversions API<\/h2>\n\n\n\n

V reakci na konec cookies t\u0159et\u00edch stran Facebook p\u0159i\u0161el s novinkou zvanou Facebook Conversions API<\/a>, kter\u00e1 nahrad\u00ed Facebook Pixel<\/a>. Efektivita pixelu se kv\u016fli zm\u011bn\u00e1m v prohl\u00ed\u017ee\u010d\u00edch a na mobiln\u00edch platform\u00e1ch sni\u017euje.<\/p>\n\n\n\n

Conversions API je n\u00e1stroj vytvo\u0159en\u00fd pro inzerenty, kter\u00fd umo\u017e\u0148uje pomoc\u00ed dat c\u00edlit, optimalizovat a m\u011b\u0159it Facebook kampan\u011b<\/a>, stejn\u011b jako Facebook pixel. CAPI ale sd\u00edl\u00ed data p\u0159\u00edmo ze server\u016f Facebooku<\/strong>, m\u00edsto cesty p\u0159es prohl\u00ed\u017ee\u010d, \u010d\u00edm\u017e p\u0159edch\u00e1z\u00ed ztr\u00e1t\u011b podpory cookies<\/strong>. S daty je zach\u00e1zeno jako s daty z pixelov\u00fdch ud\u00e1lost\u00ed, \u010d\u00edm\u017e tento syst\u00e9m umo\u017e\u0148uje inzerent\u016fm monitorovat konverze<\/strong> a adekv\u00e1tn\u011b upravovat svou kampa\u0148 ve Facebook Ads Manageru<\/a>.<\/p>\n\n\n\n

V\u00fdhodou CAPI je, \u017ee bude m\u00e9n\u011b n\u00e1chyln\u00e9 k probl\u00e9m\u016fm v p\u0159\u00edpad\u011b \u0161patn\u00e9ho spojen\u00ed nebo spadnut\u00ed prohl\u00ed\u017ee\u010de<\/strong>. CAPI je tak\u00e9 nastaveno, aby respektovalo nastaven\u00ed soukrom\u00ed u\u017eivatel\u016f Facebooku.<\/p>\n\n\n\n

Conversions API umo\u017e\u0148uje shroma\u017e\u010fovat a sd\u00edlet data o z\u00e1kazn\u00edc\u00edch, abyste l\u00e9pe porozum\u011bli \u00fasp\u011b\u0161nosti kampan\u00ed a mohli spou\u0161t\u011bt \u00fa\u010dinn\u011bj\u0161\u00ed reklamy.<\/p>\n\n\n\n

Facebook doporu\u010duje pomoc\u00ed Facebook Conversions API<\/a> pos\u00edlat stejn\u00e9<\/strong> konverzn\u00ed ud\u00e1losti, jak\u00e9 byste pos\u00edlali pomoc\u00ed Facebook pixelu. Pos\u00edlat m\u016f\u017eete tak\u00e9 dopl\u0148kov\u00e9 ud\u00e1losti po konverzi<\/strong>, kter\u00e9 Facebook pixel nesleduje.<\/p>\n\n\n\n

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Facebook novinky – zm\u011bny algoritm\u016f s\u00edt\u00ed<\/h2>\n\n\n\n

Facebook<\/h3>\n\n\n\n

Facebook nov\u011b bude up\u0159ednost\u0148ovat p\u0159\u00edsp\u011bvky ve skupin\u00e1ch<\/strong> a ud\u00e1lostech<\/strong>. Po redesignu platformy je na n\u011b kladen v\u011bt\u0161\u00ed d\u016fraz, proto\u017ee jsou to dva nejv\u011bt\u0161\u00ed d\u016fvody, pro\u010d lid\u00e9 nav\u0161t\u011bvuj\u00ed Facebook ka\u017ed\u00fd den<\/a>.<\/p>\n\n\n\n

Zav\u00e1d\u00ed se tak\u00e9 seznam doporu\u010den\u00fdch hashtag\u016f<\/strong>. Na z\u00e1klad\u011b rozpozn\u00e1n\u00ed textu se u\u017eivatel\u016fm zobraz\u00ed n\u00e1vrhy #kl\u00ed\u010dov\u00fdchslov pro konkr\u00e9tn\u00ed post. U\u017eivateli se z\u00e1rove\u0148 uk\u00e1\u017ee, kolik p\u0159\u00edsp\u011bvk\u016f na Facebooku obsahuje stejn\u00fd hashtag, podobn\u011b jako je tomu na Instagramu<\/a>. Tato funkce se zat\u00edm st\u00e1le testuje, ale je velmi pravd\u011bpodobn\u00e9, \u017ee jakmile bude pln\u011b spu\u0161t\u011bna, p\u0159inese v\u00fdrazn\u00e9 zm\u011bny v potenci\u00e1lu dosahu a vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n

Facebook i nad\u00e1le preferuje obsah ve form\u011b videa<\/a>, a bude ho u\u017eivatel\u016fm ukazovat \u010dast\u011bji. Pozor, video mus\u00ed b\u00fdt nahran\u00e9 p\u0159es platformu Facebook<\/a> – odkazy mimo s\u00ed\u0165, jako nap\u0159\u00edklad na YouTube<\/strong>, se takov\u00e9 oblib\u011b od algoritmu net\u011b\u0161\u00ed.<\/p>\n\n\n\n

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Instagram<\/h3>\n\n\n\n

Zm\u011bna v algoritmu Instagramu m\u00e1 efekt sp\u00ed\u0161e na b\u011b\u017en\u00e9 u\u017eivatele ne\u017e na firemn\u00ed \u00fa\u010dty<\/strong>. Instagram toti\u017e u\u017eivatel\u016fm v jejich vlastn\u00edm feedu nab\u00edz\u00ed p\u0159\u00edsp\u011bvky a profily, kter\u00e9 nesleduj\u00ed<\/strong>, ale mohly by je zaj\u00edmat<\/strong>. Tyto nab\u00edzen\u00e9 \u00fa\u010dty by pro u\u017eivatele m\u011bly b\u00fdt relevantn\u00ed na z\u00e1klad\u011b profil\u016f, kter\u00e9 u\u017e sleduje<\/strong>. Instagram nab\u00edz\u00ed t\u00e9mata podobn\u00e1 t\u011bm, o kter\u00fdch v\u00ed, \u017ee dan\u00e9ho u\u017eivatele zaj\u00edmaj\u00ed, a funkci EXPLORE<\/a> vlastn\u011b p\u0159esunul do u\u017eivatelova feedu.<\/p>\n\n\n\n

V\u00fdsledkem je ale je\u0161t\u011b m\u00e9n\u011b m\u00edsta pro lidi a \u00fa\u010dty, kter\u00e9 u\u017e u\u017eivatel sleduje, a jejich p\u0159\u00edsp\u011bvky se mu tak zobrazuj\u00ed \u010d\u00edm d\u00e1l m\u00e9n\u011b<\/strong>. Ka\u017ed\u00fd m\u00e1 na\u0161t\u011bst\u00ed mo\u017enost si toto nab\u00edzen\u00ed p\u0159\u00edsp\u011bvk\u016f vypnout<\/strong>. <\/p>\n\n\n\n

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Automatizace<\/h2>\n\n\n\n

Facebook pokra\u010duje ve sv\u00e9 snaze o automatizaci<\/strong>. Novinkou je nyn\u00ed to, \u017ee Facebook s\u00e1m rozhodne o tom, zda konkr\u00e9tn\u00edho u\u017eivatele, kter\u00fd kliknul na va\u0161\u00ed reklamu, odk\u00e1\u017ee na va\u0161i webovou str\u00e1nku nebo do Obchodu na Facebooku<\/a> \u010di Instagramu<\/a>.<\/p>\n\n\n\n

Obchod lze vytvo\u0159it v Commerce Manageru<\/a><\/strong>, kter\u00fd se v roce 2021 dokonce do\u010dkal vylep\u0161en\u00e9ho Reportingu.<\/p>\n\n\n\n

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Inzerce v Reels<\/h2>\n\n\n\n

Instagram Reels<\/a> (v aplikace jako Sekvence) v\u00e1m umo\u017e\u0148uj\u00ed tvo\u0159it a upravovat kr\u00e1tk\u00e1 full-screenov\u00e1 videa na v\u00fd\u0161ku<\/strong> s r\u016fzn\u00fdmi efekty, texty, hudbou\u2026 Je to vlastn\u011b kopie aplikace TikTok<\/a><\/strong>. Mezi jejich p\u0159ednosti pat\u0159\u00ed to, \u017ee je u\u017eivatel\u00e9 mohou snadno objevovat i bez nutnosti sledov\u00e1n\u00ed profilu<\/strong>.<\/p>\n\n\n\n

O jejich obl\u00edbenosti sv\u011bd\u010d\u00ed i fakt, \u017ee jsou v USA k dispozici i ve facebookov\u00e9 aplikaci, ve kter\u00e9 u\u017eivatel\u00e9 mohou tato kr\u00e1tk\u00e1 videa tvo\u0159it, komentovat, lajkovat i sd\u00edlet. Na rozd\u00edl od Instagramu<\/a>, kde se maxim\u00e1ln\u00ed d\u00e9lka organick\u00fdch Reels prodlou\u017eila z 30 vte\u0159in na celou minutu<\/strong>, jsou ty facebookov\u00e9 omezeny d\u00e9lkou t\u0159iceti vte\u0159in. To se ale nejsp\u00ed\u0161 tak\u00e9 zm\u011bn\u00ed.<\/p>\n\n\n\n

Tento form\u00e1t Instagram<\/a> spustil v srpnu 2020 a nov\u011b jej mohou vyu\u017e\u00edvat i inzerenti, a to v zem\u00edch, ve kter\u00fdch je lze konzumovat jako organick\u00fd obsah.<\/p>\n\n\n\n

U\u017eivateli se reklama zobraz\u00ed po zhl\u00e9dnut\u00ed minim\u00e1ln\u011b \u010dty\u0159 organick\u00fdch Reels<\/strong>. Reklama je p\u0159esko\u010diteln\u00e1<\/strong> a m\u016f\u017ee trvat maxim\u00e1ln\u011b 30 vte\u0159in<\/strong>.<\/p>\n\n\n\n

Novinkou je i to, \u017ee placen\u00e9 Reels jsou nyn\u00ed sou\u010d\u00e1st\u00ed i automatick\u00e9ho um\u00edst\u011bn\u00ed. Pokud tedy z n\u011bjak\u00e9ho d\u016fvodu nechcete toto um\u00edst\u011bn\u00ed vyu\u017e\u00edvat, mus\u00edte si ho v reklamn\u00ed sestav\u011b ru\u010dn\u011b vypnout<\/a><\/strong>.<\/p>\n\n\n\n

Placen\u00e9 Reels se nedaj\u00ed vyu\u017e\u00edt pro branded content \u010di politick\u00e9 reklamy, nelze ani finan\u010dn\u011b podpo\u0159it organick\u00e9 Reels. Zat\u00edm.<\/p>\n\n\n\n

Nov\u011b jsou tak\u00e9 u Reels k dispozici p\u0159ehledy<\/strong> a statistiky<\/strong>, tak\u017ee m\u016f\u017eete m\u00edt pod kontrolou i tyto p\u0159\u00edsp\u011bvky. P\u0159ehledy u p\u0159\u00edsp\u011bvk\u016f Reels naleznete po kliknut\u00ed na t\u0159i te\u010dky a n\u00e1sledn\u011b na mo\u017enost Zobrazit p\u0159ehledy.<\/p>\n\n\n\n

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Vyhled\u00e1v\u00e1n\u00ed hudby s Audio z\u00e1lo\u017ekou<\/h2>\n\n\n\n

V pr\u016fb\u011bhu l\u00e9ta se na Instagramu objevila nov\u00e1 z\u00e1lo\u017eka Audio ve vyhled\u00e1v\u00e1n\u00ed. Jej\u00edm c\u00edlem je podpo\u0159it prim\u00e1rn\u011b engagement u Reels – Instagram<\/a> cht\u011bl u\u017eivatel\u016fm d\u00e1t p\u0159\u00edle\u017eitost vyhled\u00e1vat je podle jejich obl\u00edben\u00fdch p\u00edsni\u010dek.<\/p>\n\n\n\n

Vyhled\u00e1v\u00e1n\u00ed funguje velmi jednodu\u0161e. U\u017eivatel zad\u00e1 n\u00e1zev sv\u00e9 obl\u00edben\u00e9 p\u00edsn\u011b a po rozkliknut\u00ed se zobraz\u00ed aktu\u00e1ln\u00ed nab\u00eddka Reels, kter\u00e9 tuto skladbu pou\u017eily. D\u00edky t\u00e9to funkcionalit\u011b maj\u00ed tak\u00e9 p\u0159ehled o nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edch Reels jako inspiraci, a nav\u00edc si skladbu m\u016f\u017eou ulo\u017eit pro dal\u0161\u00ed vyu\u017eit\u00ed.<\/p>\n\n\n\n

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Zm\u011bny v pl\u00e1nov\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f<\/h2>\n\n\n\n

V roce 2020 Facebook<\/a> p\u0159edstavil n\u00e1stroj Facebook Business Suite<\/a><\/strong>, kter\u00fd funguje jako centr\u00e1ln\u00ed m\u00edsto pro spr\u00e1vu firmy na Facebooku, Instagramu<\/a> i v Messengeru. Business suite v\u00e1m umo\u017e\u0148uje pl\u00e1novat p\u0159\u00edsp\u011bvky p\u0159edem, \u010d\u00edm\u017e u\u0161et\u0159\u00edte \u010das a sou\u010dasn\u011b neztr\u00e1c\u00edte spojen\u00ed s komunitou.<\/p>\n\n\n\n

Zve\u0159ejn\u011bn\u00fd i nezve\u0159ejn\u011bn\u00fd obsah nov\u011b m\u016f\u017eete snadno a efektivn\u011b pl\u00e1novat a kontrolovat z jedin\u00e9ho kalend\u00e1\u0159e, tak\u017ee se k n\u011bmu stejn\u011b snadno a efektivn\u011b dostanete. Budete m\u00edt \u00fapln\u00fd p\u0159ehled o sv\u00fdch organick\u00fdch i placen\u00fdch marketingov\u00fdch aktivit\u00e1ch<\/strong>.<\/p>\n\n\n\n

Nov\u011b m\u016f\u017eete v Business Suite na Facebooku a Instagramu<\/a> vytv\u00e1\u0159et p\u0159\u00edb\u011bhy pro Stories, zve\u0159ej\u0148ovat je a jejich zve\u0159ejn\u011bn\u00ed pl\u00e1novat.<\/p>\n\n\n\n

Novou funkc\u00ed je tak\u00e9 mo\u017enost ukl\u00e1d\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f ve form\u011b koncept\u016f. V Business Suite vytvo\u0159te na hlavn\u00ed str\u00e1nce p\u0159\u00edsp\u011bvek nebo p\u0159\u00edb\u011bh jako norm\u00e1ln\u011b a a\u017e to budete m\u00edt hotov\u00e9, vyberte mo\u017enost Ulo\u017eit jako koncept. Skv\u011ble se to hod\u00ed, kdy\u017e pr\u00e1v\u011b n\u011bkam cestujete a dostanete skv\u011bl\u00fd n\u00e1pad.<\/p>\n\n\n\n

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Dal\u0161\u00ed novinky pro Instagram Stories<\/h2>\n\n\n\n

Reklam\u00e1m ve Stories nov\u011b p\u0159ibyly n\u00e1lepky s odpo\u010dtem \u010dasu<\/strong>. Ty lze p\u0159idat do nov\u011b vytvo\u0159en\u00e9 reklamy ve spr\u00e1vci reklam. Mus\u00ed se ale jednat o existuj\u00edc\u00ed organick\u00fd p\u0159\u00edsp\u011bvek<\/strong>.<\/p>\n\n\n\n

Tak\u00e9 se brzy glob\u00e1ln\u011b do\u010dk\u00e1me experimentu, ve kter\u00e9m bude Instagram<\/a> pou\u0161t\u011bt dv\u011b reklamy od r\u016fzn\u00fdch inzerent\u016f za sebou<\/strong>. To by m\u011blo u\u017eivateli zajistit plynulej\u0161\u00ed a neru\u0161en\u00fd \u010das str\u00e1ven\u00fd ve Stories.<\/p>\n\n\n\n

Mezi dal\u0161\u00ed Instagramov\u00e9 novinky pat\u0159\u00ed prodlou\u017een\u00ed videoreklam a spu\u0161t\u011bn\u00ed reklam i v z\u00e1lo\u017ece Obchod. V reklam\u00e1ch v z\u00e1lo\u017ece Obchod sm\u00ed inzerenti propagovat produkty, kter\u00e9 maj\u00ed na profilu zalistovan\u00e9. Prost\u0159ednictv\u00edm sponzorovan\u00fdch post\u016f lze v z\u00e1lo\u017ece Obchod zv\u00fdraznit konkr\u00e9tn\u00ed produkty.<\/p>\n\n\n\n

Instagram kone\u010dn\u011b prodlou\u017eil dobu stories na 60 vte\u0159in<\/strong>. V minulosti aplikace automaticky rozd\u011blila nato\u010den\u00e1 videa do sekvenc\u00ed, jejich\u017e jednotliv\u00e9 \u010d\u00e1sti m\u011bly d\u00e9lku maxim\u00e1ln\u011b 15 sekund. P\u0159i del\u0161\u00edch z\u00e1b\u011brech tedy u\u017e nebude nutn\u00e9 rozsek\u00e1vat video na mnoho mal\u00fdch \u010d\u00e1st\u00ed<\/strong>. Pokud chcete p\u0159idat obsah, kter\u00fd nepot\u0159ebujete dr\u017eet ve feedu formou p\u0159\u00edsp\u011bvku nebo reels, dlouh\u00e1 Stories ur\u010dit\u011b ocen\u00edte. Mo\u017enost minutov\u00fdch Stories zat\u00edm nen\u00ed dostupn\u00e1 pro v\u0161echny \u00fa\u010dty, ale to se snad brzy zm\u011bn\u00ed.<\/p>\n\n\n\n

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Facebook novinky v c\u00edlen\u00ed<\/h2>\n\n\n\n

Od z\u00e1\u0159\u00ed minul\u00e9ho roku jsou inzerenti, kte\u0159\u00ed vyu\u017e\u00edvaj\u00ed podrobn\u00e9 c\u00edlen\u00ed a optimalizuj\u00ed na konverze<\/strong>, hodnotu<\/strong> nebo ud\u00e1lost v aplikaci<\/strong> s optimalizac\u00ed na konverze<\/strong>, automaticky zahrnuti do roz\u0161\u00ed\u0159en\u00e9ho c\u00edlen\u00ed<\/strong>. Plat\u00ed to i pro inzerenty, kte\u0159\u00ed ve sv\u00fdch kampan\u00edch vyu\u017e\u00edvaj\u00ed podobn\u00fd okruh u\u017eivatel\u016f<\/a><\/strong> s v\u00fd\u0161e zm\u00edn\u011bn\u00fdmi c\u00edli. Ti jsou zase automaticky zahrnuti do roz\u0161\u00ed\u0159en\u00ed podobn\u00e9ho okruhu u\u017eivatel\u016f, co\u017e umo\u017e\u0148uje Facebooku dynamicky roz\u0161i\u0159ovat podobn\u00e9 publikum<\/strong>, pokud jeho syst\u00e9m najde lep\u0161\u00ed mo\u017enosti v\u00fdkonu nad zvolen\u00e9 procento.<\/p>\n\n\n\n

Nov\u011b nen\u00ed mo\u017en\u00e9 vyu\u017e\u00edt<\/strong> podrobn\u00e9ho c\u00edlen\u00ed ani vlastn\u00edch publik pro c\u00edlen\u00ed na u\u017eivatele mlad\u0161\u00edch 18 let; v reklamn\u00edch sestav\u00e1ch m\u016f\u017eete na nezletil\u00e9 u\u017eivatele c\u00edlit pouze na z\u00e1klad\u011b v\u011bku, polohy a pohlav\u00ed.<\/p>\n\n\n\n

\u00dapravy se tak\u00e9 dotkly odhad\u016f velikosti publika. Z Potenci\u00e1ln\u00edho dosahu, kter\u00fd zobrazoval konkr\u00e9tn\u011bj\u0161\u00ed po\u010det u\u017eivatel\u016f odpov\u00eddaj\u00edc\u00ed zadan\u00fdm krit\u00e9ri\u00edm, p\u0159e\u0161el Facebook k vyjad\u0159ov\u00e1n\u00ed velikosti publika pomoc\u00ed \u0161k\u00e1l<\/strong>. \u0160k\u00e1ly neukazuj\u00ed konkr\u00e9tn\u00ed \u010d\u00edsla, ale pouze rozmez\u00ed, ve kter\u00e9m se velikost zadan\u00e9ho publika pohybuje.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Messenger a Direct Message<\/h2>\n\n\n\n

Messenger chat dost\u00e1v\u00e1 nov\u00e1 t\u00e9mata a n\u00e1lepky, mezi nimi nap\u0159\u00edklad sadu z edice Star Wars. Speci\u00e1ln\u00ed n\u00e1lepky tak\u00e9 z\u00edsk\u00e1vaj\u00ed u\u017eivatel\u00e9 z ur\u010dit\u00fdch region\u016f a oblast\u00ed.<\/p>\n\n\n\n

Facebook tak\u00e9 p\u0159in\u00e1\u0161\u00ed pro hlasov\u00e9 funkce novinku v podob\u011b nahr\u00e1v\u00e1n\u00ed zpr\u00e1v p\u0159es Push-to-talk<\/strong>. Nov\u011b pouze sta\u010d\u00ed stisknout tla\u010d\u00edtko pro za\u010d\u00e1tek nahr\u00e1v\u00e1n\u00ed pouze jednou, aby tak m\u011bl u\u017eivatel p\u0159i nahr\u00e1v\u00e1n\u00ed zvukov\u00fdch zpr\u00e1v voln\u00e9 ruce<\/strong>. Hlasov\u00e9 zpr\u00e1vy je nyn\u00ed mo\u017en\u00e9 tak\u00e9 ta\u017een\u00edm doprava archivovat.<\/p>\n\n\n\n

Nov\u00e1 t\u00e9mata p\u0159i\u0161la tak\u00e9 do chatu Direct Message, kter\u00fd je zabudovan\u00fd chatovac\u00ed n\u00e1stroj pro Instagram. T\u00e9mata ale na rozd\u00edl od Messengeru vstupuj\u00ed do Directu velmi pozvolna. <\/p>\n\n\n\n

Aby na tom ale nebyl Instagram<\/a> Direct oproti Messengeru h\u016f\u0159e, i zde se u\u017eivatel\u00e9 do\u010dkali exkluzivn\u00edch funkc\u00ed. Novinkou je nap\u0159\u00edklad rychl\u00e9 zas\u00edl\u00e1n\u00ed fotografi\u00ed v r\u00e1mci zpr\u00e1v.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Nov\u00e9 zobrazen\u00ed p\u0159ehled\u016f v aplikaci Instagramu<\/h2>\n\n\n\n

Velk\u00e1 v\u011bt\u0161ina zm\u011bn se t\u00fdkala vizu\u00e1ln\u00ed str\u00e1nky t\u00e9to sekce. Ale skv\u011blou novou vychyt\u00e1vkou, na kterou je nutno upozornit, je p\u0159ehled Sleduj\u00edc\u00ed a nesleduj\u00edc\u00ed, kde m\u016f\u017eete zjistit, zda se V\u00e1m da\u0159\u00ed oslovit tak\u00e9 nov\u00e9 u\u017eivatele a jak v\u00e1m v tom pom\u00e1haj\u00ed jednotliv\u00e9 typy p\u0159\u00edsp\u011bvk\u016f.<\/p>\n\n\n\n

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Vlo\u017een\u00ed Instagramov\u00e9ho profilu na webov\u00e9 str\u00e1nky<\/h2>\n\n\n\n

Instagram nyn\u00ed nab\u00edz\u00ed mo\u017enost vytvo\u0159en\u00ed speci\u00e1ln\u00edho HTML k\u00f3du Instagramov\u00e9ho profilu<\/strong>, co\u017e umo\u017en\u00ed jeho vlo\u017een\u00ed na jakoukoliv webovou str\u00e1nku. Pokud nechcete, aby v\u00e1\u0161 profil mohl jen tak n\u011bkdo um\u00edstit na jak\u00e9koliv str\u00e1nky, m\u016f\u017eete tuto mo\u017enost samoz\u0159ejm\u011b vypnout.<\/p>\n\n\n\n

Instagram si od t\u00e9to novinky slibuje lep\u0161\u00ed zapojen\u00ed u\u017eivatel\u016f, zejm\u00e9na nal\u00e1k\u00e1n\u00ed i mimo samotnou soci\u00e1ln\u00ed s\u00ed\u0165. V tuto chv\u00edli je funkce, z nezn\u00e1m\u00fdch d\u016fvod\u016f, dostupn\u00e1 pouze pro u\u017eivatele v USA. Kdy se roz\u0161\u00ed\u0159\u00ed mezi v\u0161echny u\u017eivatele zat\u00edm nen\u00ed jasn\u00e9.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Spole\u010dn\u00e9 publikov\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f Collab<\/h2>\n\n\n\n

P\u0159i klasick\u00e9m postov\u00e1n\u00ed Reelu nebo p\u0159\u00edsp\u011bvku na feed m\u00e1te nyn\u00ed mo\u017enost pozvat n\u011bjak\u00fd dal\u0161\u00ed Instagramov\u00fd \u00fa\u010det ke spolupr\u00e1ci.<\/p>\n\n\n\n

Funkci Collab neboli funkci Pozvat spolupracovn\u00edka najdete v mo\u017enostech p\u0159i p\u0159id\u00e1v\u00e1n\u00ed p\u0159\u00edsp\u011bvku, na stejn\u00e9m m\u00edst\u011b, kde byste klasicky ozna\u010dili jin\u00fd profil. M\u016f\u017eete ozna\u010dit a collabovat s celkem 20 lidmi – to znamen\u00e1, \u017ee m\u016f\u017eete nap\u0159\u00edklad ozna\u010dit 10 profil\u016f a collabovat s 10 dal\u0161\u00edmi, nebo neozna\u010dit \u017e\u00e1dn\u00fd profil a collabovat s 20.<\/p>\n\n\n\n

\u00da\u010det, kter\u00fd ke spolupr\u00e1ci vyzvete, mus\u00ed tuto spolupr\u00e1ci schv\u00e1lit. V\u00fdsledkem je to, \u017ee jedna fotka, kterou postujete, se objev\u00ed na \u00fa\u010dtech obou spolupracuj\u00edc\u00edch profil\u016f. U fotky se potom objev\u00ed profilov\u00e9 fotky obou \u00fa\u010dt\u016f a oba u\u017eivatel\u00e9 jsou tak uvedeni jako auto\u0159i p\u0159\u00edsp\u011bvku. S ostatn\u00edmi autory pak budete n\u00e1sledn\u011b sd\u00edlet i statistiky.<\/p>\n\n\n\n

Tuto funkci m\u016f\u017eete vyu\u017e\u00edt nap\u0159\u00edklad p\u0159i spolupr\u00e1ci s influencery nebo naopak firmami. Pokud v\u00edte, \u017ee byste fotku sv\u00e9ho partnera na sv\u016fj profil tak jako tak repostovali, tato funkce v\u00e1m u\u0161et\u0159\u00ed p\u00e1r minut pr\u00e1ce.<\/p>\n\n\n\n

Z\u00e1sadn\u00ed vliv na engagement funkce zat\u00edm ale nezaznamenala.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Odkazy v Instagram Stories<\/h2>\n\n\n\n

Dlouhou dobu byla mo\u017enost p\u0159id\u00e1v\u00e1n\u00ed odkaz\u016f do Stories na Instagramu<\/a> dostupn\u00e1 jen pro \u00fa\u010dty, kter\u00e9 m\u011bly nad 10 000 sleduj\u00edc\u00edch<\/strong>, nebo pro verifikovan\u00e9 \u00fa\u010dty<\/strong>. Tyto odkazy byly ve form\u011b funkce SWIPE UP. To se ale v\u0161echno m\u011bn\u00ed.<\/p>\n\n\n\n

V roce 2021 u\u017e ale Instagram zp\u0159\u00edstupnil mo\u017enost p\u0159id\u00e1v\u00e1n\u00ed odkaz\u016f v\u0161em \u00fa\u010dt\u016fm<\/strong>. Nov\u011b se tak\u00e9 odkaz do Stories vkl\u00e1d\u00e1 pomoc\u00ed samolepky<\/strong> a u\u017eivatel\u00e9 na n\u011bj mohou kliknout hned p\u0159i zobrazen\u00ed Stories. Zanedlouho po t\u00e9to zm\u011bn\u011b p\u0159idal Instagram nav\u00edc je\u0161t\u011b mo\u017enost vytvo\u0159en\u00ed vlastn\u00edho textu<\/strong> samolepky<\/strong>, tak\u017ee si m\u016f\u017eete odkaz p\u0159izp\u016fsobit va\u0161emu stylu.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Skr\u00fdv\u00e1n\u00ed reakc\u00ed To se mi l\u00edb\u00ed na Instagramu<\/h2>\n\n\n\n

Pro v\u011bt\u0161inu \u00fa\u010dt\u016f se odemkla mo\u017enost skr\u00fdv\u00e1n\u00ed srd\u00ed\u010dek (lajk\u016f, reakc\u00ed To se mi l\u00edb\u00ed) u p\u0159\u00edsp\u011bvk\u016f. Je mo\u017en\u00e9 nejen skr\u00fdt po\u010det lajk\u016f<\/strong> u vlastn\u00edch p\u0159\u00edsp\u011bvk\u016f, ale je tak\u00e9 mo\u017en\u00e9 nastavit skryt\u00ed lajk\u016f u p\u0159\u00edsp\u011bvk\u016f v\u0161ech ostatn\u00edch u\u017eivatel\u016f<\/strong>.<\/p>\n\n\n\n

M\u016f\u017eete tak u\u010dinit v nastaven\u00ed profilu. V nastaven\u00ed profilu otev\u0159ete sekci Soukrom\u00ed<\/strong>, kategorii P\u0159\u00edsp\u011bvky<\/strong>. Zde si m\u016f\u017eete po otev\u0159en\u00ed zvolit mo\u017enost Skr\u00fdt po\u010det To se mi l\u00edb\u00ed<\/strong>.<\/p>\n\n\n\n

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Notifikace o v\u00fdpadku slu\u017eeb<\/h2>\n\n\n\n

Instagram testuje funkci, kter\u00e1 u\u017eivatele upozorn\u00ed, kdy\u017e dojde k v\u00fdpadku slu\u017eby nebo n\u011bjak\u00e9mu technick\u00e9mu probl\u00e9mu. Aplikace by tak m\u011bla \u010dinit za pomoci notifikac\u00ed<\/strong>, ne v\u0161ak poka\u017ed\u00e9. U\u017eivatel\u00e9 budou upozorn\u011bni a\u017e pot\u00e9, co s\u00ed\u0165 vyhodnot\u00ed, \u017ee je to vhodn\u00e9 – konkr\u00e9tn\u011b tedy pokud usoud\u00ed, \u017ee jsou u\u017eivatel\u00e9 slu\u017eby zmaten\u00ed<\/strong> a hledaj\u00ed odpov\u011bdi na to, co se aktu\u00e1ln\u011b se s\u00edt\u00ed d\u011bje.<\/p>\n\n\n\n

Ne\u017e bude funkce nasazena glob\u00e1ln\u011b, bude po n\u011bkolik m\u011bs\u00edc\u016f prob\u00edhat jej\u00ed testov\u00e1n\u00ed pro u\u017eivatele na \u00fazem\u00ed USA.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Zve\u0159ej\u0148ov\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f z po\u010d\u00edta\u010de<\/h2>\n\n\n\n

Instagram za celou dobu sv\u00e9ho fungov\u00e1n\u00ed umo\u017e\u0148oval zve\u0159ej\u0148ov\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f pouze z mobiln\u00ed aplikace. Rok 2021 ale p\u0159inesl neuv\u011b\u0159itelnou zm\u011bnu – Instagram nyn\u00ed umo\u017en\u00ed nahr\u00e1vat fotky do feedu p\u0159\u00edmo z desktopu<\/strong>. Tato funkce pravd\u011bpodobn\u011b zpohodln\u00ed pr\u00e1ci nejednomu spr\u00e1vci firemn\u00edch soci\u00e1ln\u00edch s\u00edt\u00ed.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Z\u00e1v\u011br<\/h2>\n\n\n\n

Soci\u00e1ln\u00ed s\u00edt\u011b se neust\u00e1le zlep\u0161uj\u00ed<\/strong>. Jejich v\u00fdvoj\u00e1\u0159i p\u0159in\u00e1\u0161\u00ed u\u017eivatel\u016fm dal\u0161\u00ed a dal\u0161\u00ed novinky<\/strong>. Udr\u017eet se zm\u011bnami tempo a p\u0159izp\u016fsobovat se jim m\u016f\u017ee d\u00e1t po\u0159\u00e1dnou pr\u00e1ci.<\/p>\n\n\n\n

Rok 2021 byl zaru\u010den\u011b ru\u0161n\u00fd, nejen co se t\u00fdk\u00e1 novinek na Facebooku a Instagramu<\/a>. Facebook bojuje s koncem podpory cookies t\u0159et\u00edch stran zaveden\u00edm Conversions API, kter\u00e9 by m\u011blo akce u\u017eivatel\u016f reportovat mnohem spolehliv\u011bji, a Instagram kapitalizuje na \u00fasp\u011bchu TikToku silnou podporou funkce Reels.<\/p>\n\n\n\n

Tyto zm\u011bny se dotkly jak b\u011b\u017en\u00fdch u\u017eivatel\u016f, tak inzerent\u016f. Je d\u016fle\u017eit\u00e9 se s nimi dob\u0159e sezn\u00e1mit a porozum\u011bt jim, abyste mohli na Facebooku<\/a> a Instagramu nad\u00e1le pohodln\u011b fungovat.<\/p>\n\n\n\n

Denn\u011b sd\u00edl\u00edm hodnotn\u00e9 tipy na sv\u016fj LinkedIn<\/a> profil. Na Instagramu<\/a> najdete i st\u0159\u00edpky z m\u00e9ho osobn\u00edho \u017eivota, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n

M\u011bjte se inspirativn\u011b!<\/p>\n\n\n\n

Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na str\u00e1nce M\u016fj p\u0159\u00edb\u011bh<\/a>, m\u00e9 hodnoty naleznete na str\u00e1nce M\u00e9 hodnoty<\/a> a m\u00e9 slu\u017eby najdete zde<\/a>. Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n

<\/p>\n\n\n\n

Zdroje<\/h2>\n\n\n\n

https:\/\/www.novinky.cz\/internet-a-pc\/clanek\/zmena-nazvu-facebooku-je-zastiraci-manevr-problemy-podle-kritiku-zustanou-40376362<\/a><\/p>\n\n\n\n

https:\/\/www.facebook.com\/business\/news\/how-conversions-api-gets-businesses-closer-to-customers#<\/a><\/p>\n\n\n\n

https:\/\/www.mediaguru.cz\/clanky\/2021\/12\/souhrn-inzertnich-novinek-na-facebooku-a-instagramu\/<\/a><\/p>\n\n\n\n

https:\/\/bgram.cz\/10-trendu-ktere-budou-vladnout-instagramu-v-roce-2021\/<\/a><\/p>\n\n\n\n

https:\/\/www.facebook.com\/business\/news\/new-facebook-business-suite-features-including-stories#<\/a><\/p>\n\n\n\n

https:\/\/dotekomanie.cz\/2021\/05\/facebook-pridava-do-messengeru-a-instagramu-nova-temata-samolepky-a-nove-funkce-hlasovych-zprav\/<\/a><\/p>\n\n\n\n

https:\/\/www.scalio.cz\/novinky-z-instagramu-jaro-2021\/<\/a><\/p>\n\n\n\n

https:\/\/dotekomanie.cz\/2021\/12\/instagram-pridava-novinky-a-chysta-jednu-vetsi-zmenu\/<\/a><\/p>\n\n\n\n

https:\/\/www.socialboa.com\/blog\/jake-novinky-prinesl-instagram-v-roce-2021<\/a><\/p>\n\n\n\n

https:\/\/www.socialmediaexaminer.com\/how-to-use-the-instagram-collab-feature-for-posts-and-reels\/<\/a><\/p>\n\n\n\n

https:\/\/celyoturismu.cz\/instagram-2021-leto-plne-zmen\/<\/a><\/p>\n\n\n\n

https:\/\/jablickar.cz\/souhrn-novinek-pro-instagram-ktere-do-neho-jiz-dorazily-nebo-teprve-dorazi\/<\/a><\/p>\n\n\n\n

https:\/\/www.blueghost.cz\/clanek\/jak-vyzrat-na-facebook-a-instagram-v-roce-2021-i-bez-placenych-reklam\/<\/a><\/p>\n\n\n\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

Ka\u017ed\u00fd rok p\u0159in\u00e1\u0161\u00ed nov\u00e9 a nov\u00e9 inovace na poli soci\u00e1ln\u00edch s\u00edt\u00ed. Rok 2021 rozhodn\u011b nebyl v\u00fdjimkou. Jak\u00e9 zm\u011bny p\u0159inesl tento rok pro u\u017eivatele velk\u00fdch hr\u00e1\u010d\u016f Facebook a Instagram? Nov\u00fdch funkc\u00ed a mo\u017enost\u00ed nen\u00ed v\u016fbec m\u00e1lo. Facebook novinky 2021 a 2022 – jdeme na to! Facebook novinky – Z Facebooku je Meta Nejd\u0159\u00edve n\u011bco m\u00e1lo ke […]<\/p>\n","protected":false},"author":2,"featured_media":5610,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"facebook novinky","footnotes":""},"categories":[9],"tags":[19,26],"class_list":["post-2543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-facebook","tag-instagram"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=2543"}],"version-history":[{"count":1,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2543\/revisions"}],"predecessor-version":[{"id":5119,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2543\/revisions\/5119"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/5610"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=2543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=2543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=2543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}