{"id":2466,"date":"2022-01-03T08:36:58","date_gmt":"2022-01-03T07:36:58","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=2466"},"modified":"2024-04-22T15:50:08","modified_gmt":"2024-04-22T13:50:08","slug":"facebook-conversions-api","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/facebook-conversions-api\/","title":{"rendered":"Facebook Conversions API: co to je a 4 mo\u017enosti nastaven\u00ed"},"content":{"rendered":"\n<p>Co je to Facebook Conversions API? Spolu s <a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel\" target=\"_blank\" rel=\"noopener\">Facebook pixelem<\/a> se jedn\u00e1 o zp\u016fsob odes\u00edl\u00e1n\u00ed ud\u00e1lost\u00ed, kter\u00e9 n\u00e1v\u0161t\u011bvn\u00edk ud\u011bl\u00e1 na va\u0161em e-shopu, do va\u0161eho reklamn\u00edho \u00fa\u010dtu na Facebooku. Umo\u017e\u0148uje p\u0159\u00edm\u00e9 propojen\u00ed mezi va\u0161imi marketingov\u00fdmi daty a syst\u00e9my Facebooku. Tato data v\u00e1m pom\u00e1haj\u00ed optimalizovat c\u00edlen\u00ed reklam, sni\u017eovat cenu za akci (konverzi) a m\u011b\u0159it v\u00fdsledky.<\/p>\n\n\n\n<p>Facebook Conversions API je navr\u017een\u00e9 tak, aby zprost\u0159edkov\u00e1valo p\u0159\u00edm\u00e9 a spolehliv\u00e9 propojen\u00ed mezi Facebookem a marketingov\u00fdmi daty (nap\u0159\u00edklad ud\u00e1lostmi na webu a offline konverzemi) z va\u0161eho serveru, CRM nebo webov\u00e9 platformy. Marketingov\u00e1 data se pot\u00e9 vyu\u017e\u00edvaj\u00ed k personalizaci, optimalizaci a <a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\">m\u011b\u0159en\u00ed reklam na Facebooku<\/a>, aby se va\u0161e reklamy zobrazovaly lidem, pro kter\u00e9 budou pravd\u011bpodobn\u011b zaj\u00edmav\u00e9.<\/p>\n\n\n\n<p>Conversions API m\u016f\u017eete nastavit n\u011bkolika r\u016fzn\u00fdmi zp\u016fsoby. U mnoha integrac\u00ed je nastaven\u00ed mo\u017en\u00e9 prov\u00e9st <strong>bez v\u00fdvoj\u00e1\u0159e<\/strong>. Pokud pou\u017e\u00edv\u00e1te platformu pro online obchodov\u00e1n\u00ed (<a href=\"https:\/\/www.cernovsky.cz\/weby-e-shopy\/kdyz-vytvarite-e-shop-jake-reseni-zvolit\/\">e-shop<\/a>), jako je nap\u0159\u00edklad <strong>Shopify<\/strong>, k nastaven\u00ed Conversions API posta\u010d\u00ed n\u011bkolik kliknut\u00ed.\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1, jak vyprodat sklady d\u00edky Facebook, Instagram a Google Ads reklam\u011b s PNO pod 15 % (jako se to povedlo u na\u0161eho klienta), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\">p\u0159\u00edpadovou studii najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d nastavovat Facebook Conversions API, kdy\u017e u\u017e pou\u017e\u00edv\u00e1te Facebook pixel?<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel\" target=\"_blank\" rel=\"noopener\">Facebook pixel<\/a> je velmi u\u017eite\u010dn\u00fd n\u00e1stroj pro sledov\u00e1n\u00ed marketingov\u00fdch dat na Facebooku. Bohu\u017eel, jeho efektivita v posledn\u00edch letech kles\u00e1.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel\" target=\"_blank\" rel=\"noopener\">Facebook Pixel<\/a> toti\u017e funguje na principu spou\u0161t\u011bn\u00ed javascriptov\u00e9ho k\u00f3du v t\u011ble str\u00e1nky p\u0159i zobrazen\u00ed prohl\u00ed\u017ee\u010dem, d\u00edky \u010demu\u017e n\u00e1sledn\u011b prob\u011bhne odesl\u00e1n\u00ed proveden\u00e9 ud\u00e1losti do va\u0161eho reklamn\u00edho \u00fa\u010dtu na <a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\">Facebooku<\/a>. V\u0161echno kr\u00e1sn\u011b funguje, dokud si n\u00e1v\u0161t\u011bvn\u00edk <strong>nenainstaluje blok\u00e1tor reklam<\/strong>, <strong>blok\u00e1tor cookies<\/strong> nebo jin\u00fd n\u00e1stroj k <strong>maskov\u00e1n\u00ed aktivit na internetu<\/strong>, kter\u00fd m\u00e1 schopnost tyto javascriptov\u00e9 k\u00f3dy zablokovat. Obecn\u011b se odhaduje, \u017ee d\u00edky t\u011bmto blok\u00e1tor\u016fm do reklamn\u00edho \u00fa\u010dtu <strong>nedojde 10 a\u017e 30 % ud\u00e1lost\u00ed<\/strong>, tak\u017ee ztr\u00e1c\u00edte cenn\u00e1 data.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/01\/Cernovsky_Facebook_Conversions_API_Facebook_Pixel-1160x580-1.png\" alt=\"Facebook Pixel a konverzn\u00ed ud\u00e1losti byla skv\u011bl\u00e1 cesta na m\u011b\u0159en\u00ed konverz\u00ed a pos\u00edl\u00e1n\u00ed dat zp\u00e1tky do Facebook Ads Manageru. Od dob, co lid\u00e9 za\u010dali v\u00edce a v\u00edce \u0159e\u0161it sv\u00e9 soukrom\u00ed do\u0161lo k n\u00e1r\u016fstu v\u0161ech mo\u017en\u00fdch blok\u00e1tor\u016f, kter\u00e9 Facebook Pixel eliminuj\u00ed. Proto bylo t\u0159eba, aby Facebook p\u0159i\u0161el s nov\u00fdm \u0159e\u0161en\u00edm ve form\u011b Facebook Conversions API.\" class=\"wp-image-2468\"\/><figcaption class=\"wp-element-caption\">Facebook Pixel nad\u00e1le z\u016fst\u00e1v\u00e1 d\u016fle\u017eit\u00fdm, jeho d\u016fle\u017eitost ale kles\u00e1 s po\u010dtem n\u00e1stroj\u016f, kter\u00e9 blokuj\u00ed tento javascript<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>K tomu nav\u00edc Apple p\u0159i\u0161el v r\u00e1mci aktualizace na <a href=\"https:\/\/cs-cz.facebook.com\/business\/help\/331612538028890?id=428636648170202\" target=\"_blank\" rel=\"noopener\"><strong>opera\u010dn\u00ed syst\u00e9m iOS 14<\/strong> se z\u00e1sadn\u00edmi zm\u011bnami ohledn\u011b <strong>nastaven\u00ed soukrom\u00ed u\u017eivatel\u016f<\/strong><\/a>. Na z\u00e1klad\u011b t\u00e9to zm\u011bny bude u\u017eivatel\u016fm d\u00e1na mo\u017enost ud\u011blit v\u00fdslovn\u00fd souhlas se sledov\u00e1n\u00edm jejich chov\u00e1n\u00ed za \u00fa\u010delem poskytov\u00e1n\u00ed relevantn\u00ed reklamy. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b bude tato funkce v z\u00e1kladu vypnut\u00e1. D\u00e1 se o\u010dek\u00e1vat, \u017ee velk\u00e1 v\u011bt\u0161ina u\u017eivatel\u016f tento souhlas aktivn\u011b neprojev\u00ed. E-shopy tedy p\u0159ijdou o <strong>nezanedbatelnou \u010d\u00e1st dosud odes\u00edlan\u00fdch ud\u00e1lost\u00ed<\/strong> ze za\u0159\u00edzen\u00ed Apple do jejich reklamn\u00edch \u00fa\u010dt\u016f. Spekuluje se o ztr\u00e1t\u011b 8-16 % dat. <a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\">Facebook<\/a> d\u00e1le p\u0159edpokl\u00e1d\u00e1, \u017ee v bl\u00edzk\u00e9 budoucnosti v\u0161echny velk\u00e9 prohl\u00ed\u017ee\u010de <strong>zru\u0161\u00ed<\/strong> nebo <strong>alespo\u0148 siln\u011b omez\u00ed cookies t\u0159et\u00edch stran<\/strong>.<\/p>\n\n\n\n<p>Narozd\u00edl od pixelu, FB Conversions API nefunguje na principu javascriptov\u00e9ho k\u00f3du, ale na pozad\u00ed odes\u00edl\u00e1 informace o ud\u00e1lostech pomoc\u00ed API (Application Programming Interface). Tato data jsou odes\u00edl\u00e1na <strong>p\u0159\u00edmo ze server\u016f va\u0161eho e-shopu<\/strong> na <strong>servery Facebooku<\/strong>, co\u017e ned\u00e1v\u00e1 prohl\u00ed\u017ee\u010di p\u0159\u00edle\u017eitost zablokovat odesl\u00e1n\u00ed ud\u00e1losti. T\u00edm, \u017ee pomoc\u00ed CAPI obejdete r\u016fzn\u00e9 aplikace detekuj\u00edc\u00ed a blokuj\u00edc\u00ed javascripty, jako jsou AdBlock nebo nap\u0159\u00edklad funkce prohl\u00ed\u017ee\u010de Safari, kter\u00e9 u\u017eivatele \u201cchr\u00e1n\u00ed\u201d p\u0159ed sledov\u00e1n\u00edm, nav\u00fd\u0161\u00edte mno\u017estv\u00ed odeslan\u00fdch ud\u00e1lost\u00ed, a t\u00edm alespo\u0148 \u010d\u00e1ste\u010dn\u011b eliminujete ztr\u00e1tu zp\u016fsobenou t\u011bmito zm\u011bnami u Applu. V\u0161ichni, kdo spravuj\u00ed nebo rozum\u00ed reklam\u011b na Facebooku v\u011bd\u00ed, \u017ee <strong>v\u00fdkonnost reklamy je o datech<\/strong>. Pokud nen\u00ed dostatek dat, pak nebude ani v\u00fdkonnost. Maximalizace mno\u017estv\u00ed dat v syst\u00e9mu je tedy priorita \u010d\u00edslo 1.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/01\/Cernovsky_Facebook_Conversions_API_Schema-1160x488-1.jpg\" alt=\"Facebook Conversions API nenahrazuje Facebook Pixel. Pixel a CAPI by se m\u011blo dopl\u0148ovat, abyste byli schopni z\u00edsk\u00e1vat maximum ud\u00e1lost\u00ed a tedy maximum dat pro optimalizaci va\u0161ich kampan\u00ed.\" class=\"wp-image-2469\"\/><figcaption class=\"wp-element-caption\">Takto by m\u011blo vypadat i va\u0161e sch\u00e9ma po implementaci Facebook Conversions API<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdhody Facebook Conversions API<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/business\/help\/2041148702652965?id=818859032317965\" target=\"_blank\" rel=\"noopener\">Facebook CAPI<\/a> p\u0159in\u00e1\u0161\u00ed mnoho v\u00fdhod. D\u00edky zlep\u0161en\u00ed p\u0159ipojen\u00ed s n\u00edm sn\u00ed\u017e\u00edte cenu za akci. Kvalita dat z Conversions API nen\u00ed na rozd\u00edl od kvality dat z pixelu tolik ohro\u017een\u00e1 chybami p\u0159i na\u010d\u00edt\u00e1n\u00ed prohl\u00ed\u017ee\u010de, probl\u00e9my s p\u0159ipojen\u00edm \u010di blokov\u00e1n\u00edm reklam. Kdy\u017e vedle pixelu budete pou\u017e\u00edvat tak\u00e9 Conversions API, z\u00edsk\u00e1te mnohem <strong>spolehliv\u011bj\u0161\u00ed p\u0159ipojen\u00ed<\/strong>, kter\u00e9 syst\u00e9mu doru\u010dov\u00e1n\u00ed pom\u016f\u017ee sn\u00ed\u017eit cenu za akci.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/business\/help\/2041148702652965?id=818859032317965\" target=\"_blank\" rel=\"noopener\">Facebook CAPI<\/a> v\u00e1m tak\u00e9 pom\u016f\u017ee optimalizovat reklamy pro akce, kter\u00e9 se odehr\u00e1vaj\u00ed v pozd\u011bj\u0161\u00edch f\u00e1z\u00edch cesty z\u00e1kazn\u00edka. K t\u011bmhle ud\u00e1lostem pat\u0159\u00ed nap\u0159\u00edklad akce, kter\u00e9 se odehr\u00e1vaj\u00ed po n\u00e1kupu (nap\u0159\u00edklad p\u0159ihl\u00e1\u0161en\u00ed odb\u011bru), akce, kter\u00e9 se odehr\u00e1vaj\u00ed v obchodech, nebo i sk\u00f3re z\u00e1kazn\u00edk\u016f. Tyto informace <a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\">Facebooku<\/a> pom\u00e1haj\u00ed, aby zobrazoval reklamy z\u00e1kazn\u00edk\u016fm, kte\u0159\u00ed pro va\u0161i firmu pravd\u011bpodobn\u011b budou m\u00edt hodnotu a p\u0159inesou j\u00ed zisk.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1 jak dos\u00e1hnout PNO (pod\u00edl n\u00e1klad\u016f na obratu) pod 20 % d\u00edky v\u00fdkonnostn\u00ed TikTok reklam\u011b (5x n\u00e1vratnost investice do reklamy), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\">p\u0159\u00edpadovou studii TikTok najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Facebook Conversions API m\u016f\u017ee pomoci zlep\u0161it m\u011b\u0159en\u00ed efektivity a p\u0159i\u0159azen\u00ed reklam v r\u00e1mci cel\u00e9 cesty z\u00e1kazn\u00edka \u2013 od chv\u00edle, kdy v\u00e1s objev\u00ed, a\u017e po konverzi. D\u00edky tomu z\u00edsk\u00e1te lep\u0161\u00ed p\u0159edstavu o vlivu digit\u00e1ln\u00ed reklamy na online i offline v\u00fdsledky. Tato data v\u00e1m pak pom\u016f\u017eou d\u00e1le optimalizovat va\u0161e kampan\u011b.<\/p>\n\n\n\n<p>D\u00edky <a href=\"https:\/\/www.facebook.com\/business\/help\/2041148702652965?id=818859032317965\" target=\"_blank\" rel=\"noopener\">Facebook Conversions API<\/a> sn\u00ed\u017e\u00edte cenu za akci d\u00edky zv\u00fd\u0161en\u00ed p\u00e1rov\u00e1n\u00ed ud\u00e1lost\u00ed. Marketingov\u00e1 data jsou nejl\u00e9pe vyu\u017eiteln\u00e1, kdy\u017e se daj\u00ed sp\u00e1rovat s \u00fa\u010dty v aplikac\u00edch a slu\u017eb\u00e1ch Facebooku. Pokud pou\u017e\u00edv\u00e1te Conversions API, m\u016f\u017eete nastavit dal\u0161\u00ed parametry informac\u00ed o z\u00e1kazn\u00edc\u00edch. Ty pomohou zv\u00fd\u0161it po\u010det sp\u00e1rovan\u00fdch ud\u00e1lost\u00ed a sk\u00f3re kvality p\u00e1rov\u00e1n\u00ed ud\u00e1lost\u00ed.<\/p>\n\n\n\n<p>Facebook Conversions API tak\u00e9 zvy\u0161uje \u00farove\u0148 kontroly nad daty. Kdy\u017e Facebook Conversions API implementujete odd\u011blen\u011b od pixelu, m\u00e1te v\u011bt\u0161\u00ed kontrolu nad t\u00edm, co a kdy se bude sd\u00edlet.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook Conversions API a Facebook pixel, dokonal\u00e1 dvojka<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/business\/help\/2041148702652965?id=818859032317965\" target=\"_blank\" rel=\"noopener\">Facebook CAPI<\/a> nem\u00e1 <a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel\" target=\"_blank\" rel=\"noopener\">Facebook pixel<\/a> pln\u011b nahradit a p\u0159ebrat jeho funkci. Pro maxim\u00e1ln\u00ed vyu\u017eit\u00ed potenci\u00e1lu ud\u00e1lost\u00ed na webu <a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\">Facebook<\/a> doporu\u010duje pou\u017e\u00edvat Facebook Conversions API spolu s <a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel\" target=\"_blank\" rel=\"noopener\">Facebook pixelem<\/a>. Kdy\u017e Conversions API pou\u017eijete v kombinaci s dal\u0161\u00edmi n\u00e1stroji Facebooku pro firmy, z\u00edsk\u00e1te je\u0161t\u011b lep\u0161\u00ed p\u0159ehled o tom, jak\u00fd typ lid\u00ed reaguje na obsah va\u0161\u00ed firmy.<\/p>\n\n\n\n<p>Ud\u00e1losti na webu odes\u00edlan\u00e9 p\u0159es Conversions API se propoj\u00ed s pixelem a v n\u00e1sleduj\u00edc\u00edch ohledech se chovaj\u00ed jako ud\u00e1losti odes\u00edlan\u00e9 p\u0159es pixel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pou\u017e\u00edvaj\u00ed se pro stejn\u00e9 typy optimalizace reklam (<strong>optimalizaci pro konverze<\/strong> a <strong>optimalizaci pro hodnotu<\/strong>).<\/li>\n\n\n\n<li>Zobrazuj\u00ed se ve v\u011bt\u0161in\u011b prost\u0159ed\u00ed, kde se zobrazuj\u00ed ud\u00e1losti z pixelu (ve Spr\u00e1vci reklam a Spr\u00e1vci ud\u00e1lost\u00ed).<\/li>\n\n\n\n<li>Stejn\u011b jako Facebook Pixel <strong>nen\u00ed<\/strong> ani Facebook Conversions API navr\u017een\u00e9 za \u00fa\u010delem obch\u00e1zen\u00ed z\u00e1sad t\u00fdkaj\u00edc\u00edch se sd\u00edlen\u00ed dat, jako jsou App Tracking Transparency v syst\u00e9mu iOS nebo evropsk\u00e1 pravidla ochrany soukrom\u00ed, jako nap\u0159\u00edklad na\u0159\u00edzen\u00ed ePrivacy.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ne\u017e za\u010dnete s CAPI<\/h2>\n\n\n\n<p>Pokud u\u017e jste sly\u0161eli o Facebook Conversions API, mo\u017en\u00e1 si kladete ot\u00e1zku, jak za\u010d\u00edt s jeho pou\u017e\u00edv\u00e1n\u00edm a jak na to p\u0159ipravit va\u0161i firmu. Nejd\u0159\u00edve si ujasn\u011bte, jak\u00e9 bude m\u00edt Conversions API pro va\u0161i firmu v\u00fdhody.<\/p>\n\n\n\n<p>Vyberte si zp\u016fsob nastaven\u00ed a ov\u011b\u0159te si, jestli m\u00e1te k dispozici pot\u0159ebn\u00e9 zdroje. Ka\u017ed\u00e1 varianta nastaven\u00ed vy\u017eaduje jin\u00e9 zdroje a jinou \u00farove\u0148 technick\u00fdch dovednost\u00ed. Nap\u0159\u00edklad nastaven\u00ed s pou\u017eit\u00edm br\u00e1ny pro Conversions API nebo integrace partnera m\u016f\u017ee b\u00fdt snadn\u011bj\u0161\u00ed a rychlej\u0161\u00ed ne\u017e p\u0159\u00edm\u00e9 integrace, kter\u00e9 je ale mo\u017en\u00e9 v\u00fdrazn\u011bji p\u0159izp\u016fsobit.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mo\u017enosti nastaven\u00ed Facebook Conversions API<\/h2>\n\n\n\n<p>Conversions API je mo\u017en\u00e9 nastavit n\u011bkolika zp\u016fsoby:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Integrace partnersk\u00fdch platforem<\/strong> pro obchodov\u00e1n\u00ed: Pokud vyu\u017e\u00edv\u00e1te platformu pro obchodov\u00e1n\u00ed jako nap\u0159\u00edklad eshop-rychle, Shopify, Wix nebo BigCommerce, k nastaven\u00ed Conversions API posta\u010d\u00ed n\u011bkolik kliknut\u00ed a nevzniknou v\u00e1m \u017e\u00e1dn\u00e9 dal\u0161\u00ed n\u00e1klady. Takov\u00e9 nastaven\u00ed je zdarma, nemus\u00edte na n\u011bj b\u00fdt p\u0159\u00edli\u0161 technicky zdatn\u00ed a zabere v\u00e1m jen chvilku. Jak v tomto p\u0159\u00edpad\u011b postupovat si vysv\u011btl\u00edme v dal\u0161\u00ed \u010d\u00e1sti \u010dl\u00e1nku.<\/li>\n\n\n\n<li>Br\u00e1na Conversions API: <strong>Br\u00e1na Conversions API<\/strong> je samoobslu\u017en\u00e1 mo\u017enost nastaven\u00ed dostupn\u00e1 ve Spr\u00e1vci ud\u00e1lost\u00ed, kter\u00e1 nevy\u017eaduje \u00fapravu k\u00f3du. Umo\u017e\u0148uje v\u00e1m propojit web s <a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\">Facebookem<\/a> nainstalov\u00e1n\u00edm bal\u00ed\u010dku do va\u0161\u00ed instance na serveru cloudov\u00e9 slu\u017eby. Nastaven\u00ed je zdarma, ale je o n\u011bco komplikovan\u011bj\u0161\u00ed ne\u017e prvn\u00ed mo\u017enost.<\/li>\n\n\n\n<li>Integrace skrze jin\u00e9 partnery: Pokud m\u00e1te na webu n\u011bkter\u00e9 z partnersk\u00fdch platforem Facebooku, jako nap\u0159\u00edklad <a href=\"https:\/\/tagmanager.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Tag Manager<\/a>, je mo\u017en\u00e9, \u017ee Conversions API budete moci nastavit prost\u0159ednictv\u00edm integrace partnera. Cena a dal\u0161\u00ed po\u017eadavky z\u00e1le\u017e\u00ed na partnerovi.<\/li>\n\n\n\n<li><strong>P\u0159\u00edm\u00e1 integrace pomoc\u00ed k\u00f3du<\/strong>: Pokud chcete m\u00edt proces integrace maxim\u00e1ln\u011b pod kontrolou, m\u016f\u017eete vytvo\u0159it p\u0159\u00edmou integraci s Conversions API. V tomto p\u0159\u00edpad\u011b se ale neobejdete bez v\u00fdvoj\u00e1\u0159e.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9758\" class=\"elementor elementor-9758\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">ZDARMA p\u0159\u00edstup k NEVE\u0158EJN\u00c9 p\u0159\u00edpadovce Facebook a Instagram reklamy, kter\u00e1 za ka\u017edou investovanou 1 K\u010d do reklamy p\u0159inesla 10 K\u010d a v\u00edce (ROAS 10+, PNO pod 10 %) - 10x N\u00c1VRATNOST za posledn\u00ed rok<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_case_study\" name=\"blog form venda case study\" aria-label=\"blog form venda case study\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9758\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Personalizovan\u00e1 reklama: 6 tip\u016f a z\u00e1sad | Tom\u00e1\u0161 \u010cernovsk\u00fd\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"2611\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Jak nastavit Facebook Conversions API&nbsp;<\/h2>\n\n\n\n<p>K nasazen\u00ed CAPI mus\u00edte m\u00edt zalo\u017een\u00fd firemn\u00ed \u00fa\u010det na Facebook Business Manageru. Dal\u0161\u00ed podm\u00ednkou k nasazen\u00ed je pou\u017eit\u00ed <a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel\" target=\"_blank\" rel=\"noopener\">Facebook Pixelu<\/a>. Pokud m\u00e1te <a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel\" target=\"_blank\" rel=\"noopener\">Facebook pixel<\/a> nastaven\u00fd, m\u016f\u017eete p\u0159ej\u00edt k samotn\u00e9mu nastaven\u00ed CAPI.<\/p>\n\n\n\n<p>Ve va\u0161em Business Manageru si po lev\u00e9 stran\u011b zvolte \u201eZdroje dat\u201c a n\u00e1sledn\u011b vyberte pixel, pro kter\u00fd chcete CAPI nastavit. Pot\u00e9 zvolte mo\u017enost \u201eNastaven\u00ed\u201c a posu\u0148te se v okn\u011b dol\u016f k nastaven\u00ed Conversions API. Zvolte \u201eVytvo\u0159it p\u0159\u00edstupov\u00fd token\u201c.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/01\/Cernovsky_Facebook_Conversions_API_Nastaveni_1-1160x460-1.jpg\" alt=\"Ve Facebook Events Manageru m\u016f\u017eete spravovat ve\u0161ker\u00e9 Facebook Pixely a ve\u0161ker\u00e9 Facebook ud\u00e1losti u va\u0161ich pixel\u016f. Po kliknut\u00ed na nastaven\u00ed u va\u0161eho Facebook Pixelu sje\u010fte dol\u016f a tam najdete mo\u017enost vytvo\u0159en\u00ed tokenu u nadpisu Conversions API.\" class=\"wp-image-2470\"\/><figcaption class=\"wp-element-caption\">V Events Manageru najdete mo\u017enost nastaven\u00ed Facebook Pixelu, ale tak\u00e9 Conversions API<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Ke generaci p\u0159\u00edstupov\u00e9ho tokenu se ale tak\u00e9 m\u016f\u017eete dostat p\u0159es z\u00e1lo\u017eku&nbsp; \u201eImplementace\u201c, kterou najdete vedle \u201eNastaven\u00ed\u201c. Vyhledejte mo\u017enost \u201eVygenerovat p\u0159\u00edstupov\u00fd token\u201c&nbsp; &#8211; nen\u00ed t\u0159eba v\u011bnovat pozornost v\u011bt\u0161in\u011b text\u016f v t\u00e9to z\u00e1lo\u017ece, jedn\u00e1 se zejm\u00e9na o dokumentaci pro v\u00fdvoj\u00e1\u0159e.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/01\/Cernovsky_Facebook_Conversions_API_Nastaveni_2-1160x681-1.jpg\" alt=\"Ve Facebook Events Manageru v nastaven\u00ed v sekci Conversions API najdete v\u00edce metod, jak Conversions API nastavit.\" class=\"wp-image-2471\"\/><figcaption class=\"wp-element-caption\">Pod nadpisem Conversions API najdete v\u00edce mo\u017enost\u00ed nastaven\u00ed Conversions API<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Vygenerovan\u00fd token zkop\u00edrujte do schr\u00e1nky a p\u0159ejd\u011bte do administrace va\u0161eho e-shopu. Otev\u0159ete nastaven\u00ed m\u011b\u0159en\u00ed a sd\u00edlen\u00ed dat (ve va\u0161em rozhran\u00ed bude tam, kde jste dote\u010f spravovali <a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\">Facebook<\/a> pixel), vlo\u017ete do p\u0159\u00edslu\u0161n\u00e9ho m\u00edsta a ulo\u017ete.&nbsp;<\/p>\n\n\n\n<p>Vra\u0165te se do prost\u0159ed\u00ed Facebook Business Manageru a klikn\u011bte na tla\u010d\u00edtko \u201eDal\u0161\u00ed\u201c. Manager v\u00e1s vyzve k implementaci tokenu &#8211; to ignorujte, token jste ji\u017e implementovali v administraci va\u0161eho e-shopu &#8211; a zvolte mo\u017enost \u201eHotovo\u201c.<\/p>\n\n\n\n<p>Nyn\u00ed je dobr\u00e1 si otestovat, zda jste Facebook Conversions API implementovali spr\u00e1vn\u011b. V mo\u017enostech Facebook pixelu zvolte mo\u017enost \u201eTestovac\u00ed ud\u00e1losti\u201c, vlo\u017ete URL va\u0161eho eshopu a zvolte mo\u017enost \u201eOtev\u0159\u00edt web\u201c. Proklikejte si v\u00e1\u0161 e-shop &#8211; nap\u0159\u00edklad otev\u0159ete n\u011bjak\u00fd produkt, p\u0159idejte jej do ko\u0161\u00edku, vstupte do ko\u0161\u00edku a podobn\u011b. Pot\u00e9 se vra\u0165te do Business Manageru. Pokud je CAPI implementov\u00e1no spr\u00e1vn\u011b, tak v\u0161echny tyto ud\u00e1losti budou zaznamenan\u00e9 v seznamu.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Doporu\u010den\u00e9 postupy pro Facebook Conversions API<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Duplicitn\u00ed nastaven\u00ed<\/h3>\n\n\n\n<p>Jak u\u017e bylo \u0159e\u010deno, Facebook CAPI nem\u00e1 pln\u011b nahradit Facebook pixel a p\u0159ebrat jeho funkci. Pou\u017e\u00edvejte Conversions API sou\u010dasn\u011b s Facebook pixelem a sd\u00edlejte ud\u00e1losti pomoc\u00ed obou t\u011bchto n\u00e1stroj\u016f. Ud\u00e1losti sd\u00edlen\u00e9 prost\u0159ednictv\u00edm pixelu byste m\u011bli sd\u00edlet tak\u00e9 prost\u0159ednictv\u00edm Facebook Conversions API &#8211; tomuto syst\u00e9mu \u0159\u00edk\u00e1me <strong>duplicitn\u00ed nastaven\u00ed ud\u00e1lost\u00ed<\/strong>. Pokud pomoc\u00ed pixelu sd\u00edl\u00edte ud\u00e1losti jako n\u00e1kup, p\u0159echod k zaplacen\u00ed a kontaktov\u00e1n\u00ed, sd\u00edlejte je ze sv\u00e9ho serveru tak\u00e9 pomoc\u00ed Conversions API. Duplicitn\u00ed nastaven\u00ed jsou u\u017eite\u010dn\u00e1, proto\u017ee Conversions API v\u00e1m umo\u017en\u00ed sd\u00edlet i webov\u00e9 ud\u00e1losti, kter\u00e9 by pixel mohl opomenout, nap\u0159\u00edklad kv\u016fli probl\u00e9m\u016fm s p\u0159ipojen\u00edm k s\u00edti nebo kv\u016fli chyb\u00e1m p\u0159i na\u010d\u00edt\u00e1n\u00ed str\u00e1nky.<\/p>\n\n\n\n<p>U tohoto nastaven\u00ed ale mus\u00edte <strong>deduplikovat duplicitn\u00ed ud\u00e1losti<\/strong>. Pokud aktivitu na webu p\u0159ipoj\u00edte pomoc\u00ed CAPI i pixelu, m\u016f\u017eeme z prohl\u00ed\u017ee\u010de a ze serveru p\u0159ij\u00edmat stejn\u00e9 ud\u00e1losti. Pokud v\u00edte, \u017ee jsou ud\u00e1losti stejn\u00e9, a tud\u00ed\u017e duplicitn\u00ed, m\u016f\u017eeme jeden z\u00e1znam zachovat a ostatn\u00ed zahodit. Tomuto procesu se \u0159\u00edk\u00e1 deduplikace. Deduplikace je vcelku jednoduch\u00fd proces &#8211; p\u0159idejte ke ka\u017ed\u00e9 ud\u00e1losti dva parametry, kter\u00e9 v\u00e1m pomohou ur\u010dit, jestli jsou ud\u00e1losti stejn\u00e9: n\u00e1zev ud\u00e1losti a ID ud\u00e1losti. Jakmile nastav\u00edte n\u00e1zev ud\u00e1losti a parametry ID ud\u00e1losti, deduplikujete krom\u011b prvn\u00ed v\u0161echny ud\u00e1losti p\u0159ijat\u00e9 se stejn\u00fdm ID ud\u00e1losti, n\u00e1zvem ud\u00e1losti a pod stejn\u00fdm ID pixelu, b\u011bhem 48 hodin od prvn\u00ed ud\u00e1losti.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kvalita sp\u00e1rov\u00e1n\u00ed ud\u00e1lost\u00ed Facebook Conversions API<\/h3>\n\n\n\n<p>U <strong>sk\u00f3re Kvality sp\u00e1rov\u00e1n\u00ed ud\u00e1lost\u00ed<\/strong> usilujte o zn\u00e1mku alespo\u0148 <strong>6,0<\/strong>. Sp\u00e1rovan\u00e9 ud\u00e1losti jsou akce z\u00e1kazn\u00edk\u016f na va\u0161em webu, kter\u00e9 je Facebook schopen sp\u00e1rovat s konkr\u00e9tn\u00edm Facebook \u00fa\u010dtem. Sp\u00e1rovan\u00e9 ud\u00e1losti se vyu\u017e\u00edvaj\u00ed k p\u0159i\u0159azov\u00e1n\u00ed a optimalizaci doru\u010dov\u00e1n\u00ed reklam, aby se u\u017eivatel\u016fm na Facebooku zobrazovaly reklamy, kter\u00e9 jsou pro n\u011b relevantn\u00ed. Kvalita p\u00e1rov\u00e1n\u00ed ud\u00e1lost\u00ed je sk\u00f3re, kter\u00e9 ud\u00e1v\u00e1, jak efektivn\u00ed mohou b\u00fdt parametry informac\u00ed o z\u00e1kazn\u00edkovi v ud\u00e1lostech serveru p\u0159i p\u00e1rov\u00e1n\u00ed ud\u00e1lost\u00ed s Facebook \u00fa\u010dtem. Kvalita p\u00e1rov\u00e1n\u00ed ud\u00e1lost\u00ed se hodnot\u00ed p\u0159id\u011blen\u00edm sk\u00f3re od 1 do 10. Vysok\u00e9 sk\u00f3re m\u016f\u017ee pomoci sn\u00ed\u017eit cenu za akci. Facebook doru\u010duje usilovat o sk\u00f3re Kvality p\u00e1rov\u00e1n\u00ed ud\u00e1lost\u00ed alespo\u0148 6,0.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9794\" class=\"elementor elementor-9794\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">TIP na ebook ZDARMA: Bu\u010fte \u00daSP\u011a\u0160N\u00cd na soci\u00e1ln\u00edch s\u00edt\u00edch s 21 nejv\u00edc TRENDY t\u00e9maty pro TVORBU vide\u00ed a p\u0159\u00edsp\u011bvk\u016f na Instagram, TikTok, YouTube, Threads, LinkedIn, X a Facebook\n(PDF)<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_21_video_ideas\" name=\"blog form 21 temat na videa a prispevky\" aria-label=\"blog form 21 temat na videa a prispevky\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9794\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Personalizovan\u00e1 reklama: 6 tip\u016f a z\u00e1sad | Tom\u00e1\u0161 \u010cernovsk\u00fd\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"2611\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Abyste dos\u00e1hli vysok\u00e9ho sk\u00f3re Kvality p\u00e1rov\u00e1n\u00ed ud\u00e1lost\u00ed, m\u016f\u017eete:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ve v\u011bt\u0161\u00ed m\u00ed\u0159e pou\u017e\u00edvat parametry informac\u00ed o z\u00e1kazn\u00edkovi. Parametry informac\u00ed o z\u00e1kazn\u00edkovi pom\u00e1haj\u00ed Facebooku sp\u00e1rovat ud\u00e1losti z va\u0161eho serveru s Facebook \u00fa\u010dty lid\u00ed, kte\u0159\u00ed provedli n\u011bjakou akci, nap\u0159\u00edklad online n\u00e1kup. \u010c\u00edm v\u00edc ud\u00e1lost\u00ed m\u00e1 parametry informac\u00ed o z\u00e1kazn\u00edkovi a <strong>\u010d\u00edm v\u00edc t\u011bchto parametr\u016f ud\u00e1losti maj\u00ed<\/strong>, <strong>t\u00edm vy\u0161\u0161\u00ed je pravd\u011bpodobnost<\/strong>, \u017ee se ud\u00e1lost poda\u0159\u00ed sp\u00e1rovat.<\/li>\n\n\n\n<li>Zv\u00fd\u0161it prioritu parametr\u016f informac\u00ed o z\u00e1kazn\u00edkovi, u nich\u017e je nejv\u011bt\u0161\u00ed pravd\u011bpodobnost, \u017ee sk\u00f3re Kvality p\u00e1rov\u00e1n\u00ed ud\u00e1lost\u00ed zv\u00fd\u0161\u00ed (je-li to mo\u017en\u00e9). Na v\u00fdznam jednotliv\u00fdch parametr\u016f m\u00e1 vliv okruh u\u017eivatel\u016f, kter\u00fdm chcete reklamy zobrazovat. Obecn\u011b se ale d\u00e1 nejvy\u0161\u0161\u00ed priorita p\u0159i\u0159adit hashovan\u00e9mu e-mailu, IP adrese klienta \/ agent u\u017eivatele klienta, hashovan\u00e9mu telefonn\u00edmu \u010d\u00edslu a jin\u00fdm hashovan\u00fdm kontaktn\u00edm \u00fadaj\u016fm.<\/li>\n<\/ul>\n\n\n\n<p>Ale pozor &#8211; ne\u017e budete jak\u00e9koli informace sd\u00edlet s t\u0159et\u00ed stranou, <strong>zajist\u011bte si p\u0159\u00edslu\u0161n\u00e1 z\u00e1konn\u00e1 opr\u00e1vn\u011bn\u00ed<\/strong> a <strong>ve\u0161ker\u00e9 pot\u0159ebn\u00e9 souhlasy<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak monitorovat a zlep\u0161it nastaven\u00ed Facebook Conversions API<\/h2>\n\n\n\n<p>Po nastaven\u00ed Facebook Conversions API byste m\u011bli ve Spr\u00e1vci ud\u00e1lost\u00ed pravideln\u011b monitorovat sv\u00e9 ud\u00e1losti a parametry. <strong>Pravideln\u00e1 \u00fadr\u017eba<\/strong> pom\u00e1h\u00e1 zajistit efektivn\u00ed fungov\u00e1n\u00ed nastaven\u00ed a vy d\u00edky n\u00ed tak\u00e9 zjist\u00edte, kde je co nutn\u00e9 zlep\u0161it. A to v\u00e1m m\u016f\u017ee pomoci zv\u00fd\u0161it \u00fasp\u011b\u0161nost reklam.<\/p>\n\n\n\n<p>Ov\u011b\u0159ujte spr\u00e1vn\u00e9 fungov\u00e1n\u00ed ud\u00e1lost\u00ed pomoc\u00ed n\u00e1stroje <strong>Testovac\u00ed ud\u00e1losti<\/strong>.<\/p>\n\n\n\n<p>Kontrolujte, jestli ud\u00e1losti sd\u00edl\u00edte duplicitn\u011b, jak se doporu\u010duje, a sledujte tak\u00e9 kter\u00e9 ud\u00e1losti to jsou.<\/p>\n\n\n\n<p>Zlep\u0161ujte deduplikaci ud\u00e1lost\u00ed s vyu\u017eit\u00edm podrobnost\u00ed o ud\u00e1lostech serveru ve Spr\u00e1vci ud\u00e1lost\u00ed.<\/p>\n\n\n\n<p>Kontrolujte kartu Diagnostika, abyste zjistili p\u0159\u00edpadn\u00e9 probl\u00e9my s nastaven\u00edm Conversions API. Na kart\u011b Diagnostika ve Spr\u00e1vci ud\u00e1lost\u00ed byste m\u011bli pravideln\u011b monitorovat p\u0159ipojen\u00ed Facebook Conversions API. Kdy\u017e najedete my\u0161\u00ed na ikonu \u201e!\u201c, zobraz\u00ed se v\u00e1m podrobn\u011bj\u0161\u00ed informace o probl\u00e9mu a doporu\u010den\u00ed, jak ho \u0159e\u0161it.<\/p>\n\n\n\n<p>Sledujte a zlep\u0161ujte sk\u00f3re Kvality p\u00e1rov\u00e1n\u00ed ud\u00e1lost\u00ed. Pokud je to mo\u017en\u00e9, doporu\u010duje se usilovat o sk\u00f3re minim\u00e1ln\u011b 6,0.<\/p>\n\n\n\n<p>Kontrolujte aktu\u00e1lnost \u00fadaj\u016f o ud\u00e1lostech. Na kart\u011b Aktu\u00e1lnost \u00fadaj\u016f v podrobnostech o ud\u00e1lostech serveru najdete informaci o prodlev\u011b mezi uskute\u010dn\u011bn\u00edm ud\u00e1losti a jej\u00edm p\u0159ijet\u00edm. Ud\u00e1losti se doporu\u010duje sd\u00edlet v re\u00e1ln\u00e9m \u010dase nebo rychlost\u00ed co nejbli\u017e\u0161\u00ed sd\u00edlen\u00ed v re\u00e1ln\u00e9m \u010dase.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p>Facebook Conversions API umo\u017e\u0148uje p\u0159\u00edm\u00e9 propojen\u00ed mezi va\u0161imi marketingov\u00fdmi daty a syst\u00e9my Facebooku. Tato data v\u00e1m pom\u00e1haj\u00ed optimalizovat c\u00edlen\u00ed reklam, sni\u017eovat cenu za akci a m\u011b\u0159it v\u00fdsledky.<\/p>\n\n\n\n<p>Conversions API je mo\u017en\u00e9 nastavit n\u011bkolika zp\u016fsoby. U mnoha integrac\u00ed je nastaven\u00ed mo\u017en\u00e9 prov\u00e9st bez v\u00fdvoj\u00e1\u0159e a u n\u011bkter\u00fdch je to jen ot\u00e1zka n\u011bkolika kliknut\u00ed.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/business\/help\/2041148702652965?id=818859032317965\" target=\"_blank\" rel=\"noopener\">Facebook Conversions API<\/a> nem\u00e1 pln\u011b nahradit <a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel\" target=\"_blank\" rel=\"noopener\">Facebook pixel<\/a> a p\u0159ebrat jeho funkci. Pro maxim\u00e1ln\u00ed vyu\u017eit\u00ed potenci\u00e1lu ud\u00e1lost\u00ed na webu Facebook doporu\u010duje pou\u017e\u00edvat Conversions API spolu s <a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel\" target=\"_blank\" rel=\"noopener\">Facebook pixelem<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.cernovsky.cz\/kategorie\/case-studies\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/kategorie\/case-studies\/\" target=\"_blank\" rel=\"noreferrer noopener\">P\u0159\u00edpadov\u00e9 studie na\u0161\u00ed pr\u00e1ce najdete na tady<\/a>.<\/p>\n\n\n\n<p>Denn\u011b sd\u00edl\u00edme hodnotn\u00e9 tipy na&nbsp;sv\u016fj <a href=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>, <a href=\"https:\/\/www.threads.net\/@cernovskycz\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" target=\"_blank\" rel=\"noreferrer noopener\">Threads<\/a>,&nbsp;<a href=\"https:\/\/www.tiktok.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a>,&nbsp;<a href=\"https:\/\/www.facebook.com\/cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/cernovskytomas\" data-type=\"link\" data-id=\"https:\/\/twitter.com\/cernovskytomas\" target=\"_blank\" rel=\"noreferrer noopener\">X<\/a>,&nbsp;<a href=\"https:\/\/www.youtube.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a>&nbsp;a&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovskycz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>. Najdete tam dal\u0161\u00ed tipy pro va\u0161i reklamu a na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovsky_tomas\/\" target=\"_blank\" rel=\"noreferrer noopener\">osobn\u00edm Instagramu<\/a>&nbsp;najdete i st\u0159\u00edpky z&nbsp;m\u00e9ho osobn\u00edho \u017eivota, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>M\u011bjte se CAPIov\u011b!<\/p>\n\n\n\n<p>Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na str\u00e1nce <a href=\"https:\/\/www.cernovsky.cz\/muj-pribeh\/\">M\u016fj p\u0159\u00edb\u011bh<\/a>, m\u00e9 hodnoty naleznete na str\u00e1nce <a href=\"https:\/\/www.cernovsky.cz\/me-hodnoty\/\">M\u00e9 hodnoty<\/a> a m\u00e9 slu\u017eby najdete <a href=\"https:\/\/www.cernovsky.cz\/sluzby\/\">zde<\/a>. Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zdroje<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/business\/help\/2041148702652965?id=818859032317965\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/business\/help\/2041148702652965?id=818859032317965<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/business\/help\/308855623839366?id=818859032317965\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/business\/help\/308855623839366?id=818859032317965<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/business\/help\/433493041367251?id=818859032317965\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/business\/help\/433493041367251?id=818859032317965<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/business\/help\/586304118741779?id=818859032317965\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/business\/help\/586304118741779?id=818859032317965<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.eshop-rychle.cz\/facebook-conversions-api\/\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.eshop-rychle.cz\/facebook-conversions-api\/<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/helpdesk.eshop-rychle.cz\/docs\/propojeni\/nastaveni-facebook-conversions-api\/\" target=\"_blank\" rel=\"noopener\">https:\/\/helpdesk.eshop-rychle.cz\/docs\/propojeni\/nastaveni-facebook-conversions-api\/<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.getelevar.com\/shopify\/implement-facebook-conversion-api\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.getelevar.com\/shopify\/implement-facebook-conversion-api\/<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.hootsuite.com\/facebook-conversion-api\/\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.hootsuite.com\/facebook-conversion-api\/<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Co je to Facebook Conversions API? Spolu s Facebook pixelem se jedn\u00e1 o zp\u016fsob odes\u00edl\u00e1n\u00ed ud\u00e1lost\u00ed, kter\u00e9 n\u00e1v\u0161t\u011bvn\u00edk ud\u011bl\u00e1 na va\u0161em e-shopu, do va\u0161eho reklamn\u00edho \u00fa\u010dtu na Facebooku. Umo\u017e\u0148uje p\u0159\u00edm\u00e9 propojen\u00ed mezi va\u0161imi marketingov\u00fdmi daty a syst\u00e9my Facebooku. Tato data v\u00e1m pom\u00e1haj\u00ed optimalizovat c\u00edlen\u00ed reklam, sni\u017eovat cenu za akci (konverzi) a m\u011b\u0159it v\u00fdsledky. Facebook Conversions [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5131,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[58,59,19],"class_list":["post-2466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-capi","tag-conversions-api","tag-facebook"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=2466"}],"version-history":[{"count":4,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2466\/revisions"}],"predecessor-version":[{"id":9846,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2466\/revisions\/9846"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/5131"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=2466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=2466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=2466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}