{"id":2338,"date":"2021-11-13T15:37:51","date_gmt":"2021-11-13T14:37:51","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=2338"},"modified":"2024-04-22T15:41:29","modified_gmt":"2024-04-22T13:41:29","slug":"reklama-na-twitteru","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/reklama-na-twitteru\/","title":{"rendered":"Reklama na Twitteru: jak na n\u00ed v roce 2024"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/twitter.com\/\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> je jednou z nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00edch <a href=\"https:\/\/www.cernovsky.cz\/marketing\/top-10-socialni-site\/\">soci\u00e1ln\u00edch s\u00edt\u00ed<\/a> na sv\u011bt\u011b. Zalo\u017eil ji v roce 2006 ameri\u010dan <a href=\"https:\/\/en.wikipedia.org\/wiki\/Jack_Dorsey\" target=\"_blank\" rel=\"noopener\">Jack Dorsey<\/a>. Twitter je <strong>mikroblogovac\u00ed platforma<\/strong>, kter\u00e1 umo\u017e\u0148uje u\u017eivatel\u016fm pos\u00edlat a \u010d\u00edst p\u0159\u00edsp\u011bvky zaslan\u00e9 jin\u00fdmi u\u017eivateli, zn\u00e1m\u00e9 jako tweety. <a href=\"https:\/\/cs.wikipedia.org\/wiki\/Twitter\" target=\"_blank\" rel=\"noopener\">Tweety<\/a> jsou textov\u00e9 p\u0159\u00edsp\u011bvky dlouh\u00e9 <strong>maxim\u00e1ln\u011b 280 znak\u016f<\/strong> (do roku 2017 to bylo pouze 140 znak\u016f). D\u00edky stru\u010dn\u00e9mu vyjad\u0159ov\u00e1n\u00ed si Twitter z\u00edskal oblibu p\u0159edev\u0161\u00edm mezi <strong>politiky<\/strong> a <strong>novin\u00e1\u0159i<\/strong>, kte\u0159\u00ed jej na po\u010d\u00e1tku vyu\u017e\u00edvali pro tzv. flash news. V roce 2014 byla na Twitteru umo\u017en\u011bna inzerce a zprovozn\u011bna <strong><a href=\"https:\/\/business.twitter.com\/en\/help\/troubleshooting\/how-twitter-ads-work.html\" target=\"_blank\" rel=\"noopener\">reklama na Twitteru<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dnes m\u00e1 <a href=\"https:\/\/twitter.com\/?lang=cs\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> celosv\u011btov\u011b <strong>326 milion\u016f m\u011bs\u00ed\u010dn\u00edch aktivn\u00edch u\u017eivatel\u016f<\/strong>, kte\u0159\u00ed zde denn\u011b p\u0159idaj\u00ed kolem 500 milion\u016f tweet\u016f. Nejobl\u00edben\u011bj\u0161\u00ed je tato soci\u00e1ln\u00ed s\u00ed\u0165 v <strong>USA<\/strong>, <strong>Braz\u00edlii<\/strong>, <strong>Japonsku<\/strong> a <strong>Mexiku<\/strong>. V \u010cesk\u00e9 republice ani zdaleka nedosahuje popularity <a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebooku<\/a> (Facebook u n\u00e1s pou\u017e\u00edv\u00e1 v\u00edce ne\u017e polovina u\u017eivatel\u016f internetu, zat\u00edmco Twitter jen asi 4 % &#8211; tedy zhruba 400 tis\u00edc lid\u00ed), ale i p\u0159esto nen\u00ed radno tento kan\u00e1l komunikace s potenci\u00e1ln\u00edm z\u00e1kazn\u00edkem hned odepsat.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full wp-image-2346\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_reklama_na_twitteru_socialni_sit.jpg\" alt=\"Twitter reklama m\u016f\u017ee pro va\u0161\u00ed zna\u010dku, v\u00e1\u0161 produkt, ud\u011blat to, \u017ee zas\u00e1hne va\u0161\u00ed c\u00edlovou skupinu (pokud se na t\u00e9to s\u00edti pohybuje) z trochu jin\u00e9ho \u00fahlu pohledu ne\u017e to d\u011bl\u00e1 t\u0159eba Instagram nebo Facebook reklama.\" class=\"wp-image-2346\"\/><figcaption class=\"wp-element-caption\">Reklama na Twitteru m\u00e1 sv\u00e9 m\u00edsto v marketingov\u00e9 komunikaci<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na prvn\u00ed pohled m\u016f\u017ee reklama na Twitteru vypadat zoufale. Pokud se sami sebe pt\u00e1te, zda m\u00e1 cenu na Twitteru zakl\u00e1dat <a href=\"https:\/\/business.twitter.com\/en\/basics\/create-a-twitter-business-profile.html\" target=\"_blank\" rel=\"noopener\">firemn\u00ed profil<\/a> a investovat do n\u011bj \u010das, tento \u010dl\u00e1nek by m\u011bl va\u0161e ot\u00e1zky zodpov\u011bd\u011bt. Jak\u00e9 mo\u017enosti Twitter reklama nab\u00edz\u00ed pro firmy, kter\u00e9 zde cht\u011bj\u00ed inzerovat?<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1, jak vyprodat sklady d\u00edky Facebook, Instagram a Google Ads reklam\u011b s PNO pod 15 % (jako se to povedlo u na\u0161eho klienta), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\">p\u0159\u00edpadovou studii najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Reklama na Twitteru: jej\u00ed mo\u017enosti<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kladn\u00edm form\u00e1tem Twitter reklamy je <strong><a href=\"https:\/\/business.twitter.com\/en\/help\/overview\/what-are-promoted-ads\/promoted-only-tweets.html\" target=\"_blank\" rel=\"noopener\">propagovan\u00fd tweet<\/a><\/strong>. Propagovan\u00e9 tweety vypadaj\u00ed jako ka\u017ed\u00fd jin\u00fd tweet, u\u017eivatel\u00e9 ho mohou lajknout, sd\u00edlet i komentovat. Jedin\u00fdm pozn\u00e1vac\u00edm znamen\u00edm je drobn\u00e1 ikonka a popisek pod tweetem, kter\u00e1 jej ozna\u010duje jako <strong>reklamu<\/strong> (uk\u00e1zky od Alzy a Reflexu najdete n\u00ed\u017ee). Propagovan\u00fd tweet se u\u017eivatel\u016fm m\u016f\u017ee zobrazit na jejich <strong>domovsk\u00e9 timeline<\/strong>, na <strong>relevantn\u00edch profilech<\/strong> nebo ve <strong>v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed<\/strong>, a\u0165 u\u017e jde o b\u011b\u017en\u00e1 vyhled\u00e1v\u00e1n\u00ed nebo mezi trendy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_reklama_na_twitteru_reklamni_manazer-1160x587-1.jpg\" alt=\"Reklamn\u00ed mana\u017eer pro spr\u00e1vu Twitter reklamy nab\u00edz\u00ed obdobn\u00e9 mo\u017enosti jako mana\u017eer na Facebooku nebo na LinkedInu. Mus\u00edm uznat, \u017ee po n\u011bkolika zku\u0161enostech m\u00e1 sv\u00e9 mouchy, ale i sv\u00e9 p\u0159ednosti, nap\u0159. oproti Facebook mana\u017eeru je rychl\u00fd a nesek\u00e1 se.\" class=\"wp-image-2354\"\/><figcaption class=\"wp-element-caption\">Reklamn\u00ed mana\u017eer Twitteru &#8211; obdobn\u011b vypad\u00e1 mana\u017eer na Facebooku a LinkedInu<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nov\u011b u propagovan\u00fdch tweet\u016f m\u016f\u017eete nastavit, kdo na n\u011b m\u016f\u017ee reagovat. Nejprve Twitter tuto funkci umo\u017enil komukoliv, kdo chce tweetovat a <a href=\"https:\/\/www.socialmediatoday.com\/news\/twitter-will-now-enable-advertisers-to-control-who-can-reply-to-their-promo\/596403\/\" target=\"_blank\" rel=\"noopener\">v roce 2021 ji zp\u0159\u00edstupnil i pro promoted only tweets<\/a>. Na Twitteru lze propagovat tweety, kter\u00e9 m\u00e1te vypublikovan\u00e9 na profilu. <strong>Cena za interakci<\/strong> (engagement nebo proklik) se tady pohybuje v \u0159\u00e1du n\u011bkolika m\u00e1lo <strong>jednotek korun<\/strong>. Tento typ kampan\u011b lze tedy vyu\u017e\u00edt pro z\u00edsk\u00e1n\u00ed relativn\u011b levn\u00e9 a relevantn\u00ed n\u00e1v\u0161t\u011bvnosti webov\u00fdch str\u00e1nek. Tak\u00e9 m\u016f\u017eete propagovat <a href=\"https:\/\/business.twitter.com\/en\/help\/overview\/what-are-promoted-ads\/promoted-only-tweets.html\" target=\"_blank\" rel=\"noopener\">promoted-only tweets<\/a> (dark posty, kter\u00e9 nikde na zdi nevis\u00ed).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_reklama_na_twitteru_omezeni_reakci_profil.png\" alt=\"Twitter v r\u00e1mci omezen\u00ed spamu a nehezk\u00fdch koment\u00e1\u0159\u016f a reakc\u00ed na va\u0161e tweety umo\u017e\u0148uje u\u017eivatel\u016fm nastavit, kdo m\u016f\u017ee reagovat na jejich tweety (p\u0159\u00edsp\u011bvky).\" class=\"wp-image-2371\"\/><figcaption class=\"wp-element-caption\">Twitter v\u00e1m umo\u017e\u0148uje nastavit, kdo m\u016f\u017ee reagovat na va\u0161e tweety<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_reklama_na_twitteru_omezeni_reakci-1160x677-1.jpg\" alt=\"Abyste zamezili nehezk\u00fdm koment\u00e1\u0159\u016fm u va\u0161ich dark post\u016f (promoted-only tweet\u016f) m\u016f\u017eete omezit kdo bude moct s va\u0161\u00ed reklamou interagovat.\" class=\"wp-image-2372\"\/><figcaption class=\"wp-element-caption\">Reklama na Twitteru umo\u017e\u0148uje to stejn\u00e9 u promoted-only tweet\u016f (dark post\u016f)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/business.twitter.com\/en\/help\/overview\/what-are-follower-ads.html\" target=\"_blank\" rel=\"noopener\">Samoz\u0159ejm\u011b m\u016f\u017eete propagovat i sv\u016fj \u00fa\u010det<\/a>. M\u016f\u017eete tak oslovit u\u017eivatele, kte\u0159\u00ed maj\u00ed z\u00e1jem o t\u00e9mata, kter\u00fdmi se zab\u00fdv\u00e1te. Reklama na propagovan\u00fd \u00fa\u010det se zobrazuje na Twitteru na stejn\u00fdch m\u00edstech, jako propagovan\u00fd tweet, tedy na&nbsp;domovsk\u00e9 timeline u\u017eivatel\u016f, jin\u00fdch relevantn\u00edch profilech a ve vyhled\u00e1v\u00e1n\u00ed. Je odli\u0161ena od ostatn\u00edho obsahu, aby dob\u0159e vynikla. V r\u00e1mci propagace \u00fa\u010dtu je Twitterem \u00fa\u010dtov\u00e1na cena za 1000 zobrazen\u00ed, kter\u00e1 je vy\u0161\u0161\u00ed ne\u017e u b\u011b\u017en\u00fdch pov\u011bdomostn\u00edch nebo proklikov\u00fdch kampan\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud chcete upozornit na aktu\u00e1ln\u00ed ud\u00e1lost nebo nab\u00eddku, je pro v\u00e1s ide\u00e1ln\u00ed form\u00e1t <a href=\"https:\/\/business.twitter.com\/en\/advertising\/takeover.html\" target=\"_blank\" rel=\"noopener\">propagovan\u00fd trend<\/a>. Na Twitteru existuje \u017eeb\u0159\u00ed\u010dek nejpopul\u00e1rn\u011bj\u0161\u00edch t\u00e9mat a ud\u00e1lost\u00ed, o kter\u00fdch se na s\u00edti aktu\u00e1ln\u011b mluv\u00ed. U\u017eivatel\u00e9 ho sleduj\u00ed velmi pozorn\u011b, aby se udr\u017eeli v obraze. Propagovan\u00fd trend se zobraz\u00ed na vrcholu \u017eeb\u0159\u00ed\u010dku. Je sice rozeznateln\u00fd od organick\u00fdch trend\u016f, tak\u017ee lid\u00e9 vid\u00ed, \u017ee se jedn\u00e1 o Twitter reklamu, ale propagovan\u00fd trend se zobrazuje pouze ve vhodn\u00fd okam\u017eik pro dan\u00e9ho \u010dlov\u011bka, tak\u017ee reklama p\u016fsob\u00ed nenucen\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reklama na Twitteru: krok za krokem<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jak reklamu vytvo\u0159it? Jde to velice jednodu\u0161e na webov\u00e9 adrese <a href=\"https:\/\/ads.twitter.com\/login\" target=\"_blank\" rel=\"noopener\">ads.twitter.com<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_reklama_na_twitteru_cil_reklamy.png\" alt=\"Ve\u0161ker\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b se v\u011bt\u0161inou sna\u017e\u00ed okop\u00edrovat Facebook a Instagram v jejich mo\u017enostech reklamy. Ne ve v\u0161em samoz\u0159ejm\u011b, ale kostru nastaven\u00ed reklamy m\u00e1 v\u011bt\u0161ina s\u00edt\u00ed stejnou.\" class=\"wp-image-2347\"\/><figcaption class=\"wp-element-caption\">Twitter reklama m\u00e1 obdobn\u00e9 c\u00edle jako t\u0159eba LinkedIn nebo Facebook reklama<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00edl reklamy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Reklama na Twitteru m\u00e1 n\u011bkolik c\u00edl\u016f, tak jako tomu je u ostatn\u00edch soci\u00e1ln\u00edch s\u00edt\u00ed. V prvn\u00edm kroku si zvol\u00edte druh Twitter reklamy podle toho, \u010deho chcete reklamou dos\u00e1hnout. Reklamu m\u016f\u017eete zam\u011b\u0159it na n\u011bkter\u00fd z t\u011bchto osmi hlavn\u00edch c\u00edl\u016f:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_reklama_na_twitteru_cil_reklamy_objective-1160x865-1.jpg\" alt=\"Twitter reklama nab\u00edz\u00ed c\u00edle jako je maximalizace z\u00e1sahu, video views, pre-rol views, app installs, prokliky na webovou str\u00e1nku, interakce, sb\u011br followers a app re-engagements.\" class=\"wp-image-2351\"\/><figcaption class=\"wp-element-caption\">Reklama na Twitteru nab\u00edz\u00ed tyto kampa\u0148ov\u00e9 c\u00edle &#8211; osobn\u011b nej\u010dast\u011bji vyu\u017e\u00edv\u00e1m reach, website clicks (konverze), p\u0159\u00edpadn\u011b video views<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Dosah tweet\u016f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Toto nastaven\u00ed twitter reklamy maximizuje po\u010det u\u017eivatel\u016f kte\u0159\u00ed uvid\u00ed va\u0161\u00ed reklamu v dan\u00e9m \u010dase. Vyb\u00edrejte si tento c\u00edl, pokud chcete <strong>zv\u00fd\u0161it pov\u011bdom\u00ed o sv\u00e9 zna\u010dce<\/strong>, zlep\u0161it image va\u0161\u00ed zna\u010dky nebo pokud pot\u0159ebujete zas\u00e1hnout co nej\u0161ir\u0161\u00ed publikum nap\u0159\u00edklad p\u0159i vypu\u0161t\u011bn\u00ed nov\u00e9ho v\u00fdrobku nebo pokud chcete upozornit na p\u0159\u00edle\u017eitost nebo akci.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1 jak dos\u00e1hnout PNO (pod\u00edl n\u00e1klad\u016f na obratu) pod 20 % d\u00edky v\u00fdkonnostn\u00ed TikTok reklam\u011b (5x n\u00e1vratnost investice do reklamy), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\">p\u0159\u00edpadovou studii TikTok najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. Prokliky na web<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zvy\u0161te n\u00e1v\u0161t\u011bvnost vybran\u00e9 webov\u00e9 str\u00e1nky<\/strong> a povzbu\u010fte u\u017eivatele, aby zde vykonali danou akci &#8211; je jedno, jestli chcete, aby si p\u0159e\u010detli va\u0161i posledn\u00ed tiskovou zpr\u00e1vu, nebo si zakoupili v\u00e1\u0161 v\u00fdrobek. Algoritmus Twitter reklamy v\u00e1m pom\u016f\u017ee zac\u00edlit na to spr\u00e1vn\u00e9 publikum a z\u00edskat cenov\u011b v\u00fdhodn\u00e1 kliknut\u00ed nap\u0159\u00ed\u010d platformou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Nov\u00ed followe\u0159i<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Toto nastaven\u00ed bude propagovat v\u00e1\u0161 \u00fa\u010det na timeline u\u017eivatel\u016f. Pou\u017eijte jej, pokud chcete p\u0159il\u00e1kat <strong>nov\u00e9 sleduj\u00edc\u00ed a roz\u0161\u00ed\u0159it va\u0161e publikum<\/strong> na Twitteru. Followe\u0159i jsou neuv\u011b\u0159iteln\u011b cenn\u00ed pro ka\u017edou firmu a toto je snadn\u00fd zp\u016fsob, jak zv\u00fd\u0161it jejich po\u010dty. V\u011bt\u0161\u00ed po\u010det sleduj\u00edc\u00edch znamen\u00e1 v\u00edce lid\u00ed se stejn\u00fdmi z\u00e1jmy, se kter\u00fdmi se m\u016f\u017eete spojit a vyu\u017e\u00edt je k \u0161\u00ed\u0159en\u00ed sv\u00e9 zpr\u00e1vy na Twitteru i mimo n\u011bj. Pokud m\u016f\u017eu b\u00fdt up\u0159\u00edmn\u00fd, tak tento c\u00edl bych volil v p\u0159\u00edpad\u011b, \u017ee va\u0161e veden\u00ed firmy vy\u017eaduje n\u00e1r\u016fst followers konstantn\u011b, jinak bych rad\u011bji investoval do dosahu nebo proklik\u016f na web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Engagement<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Reklama na Twitteru u tohoto nastaven\u00ed propaguje interakce jako lajkov\u00e1n\u00ed, sd\u00edlen\u00ed a komentov\u00e1n\u00ed. T\u00edm p\u00e1dem v\u00e1\u0161 obsah uvid\u00ed dal\u0161\u00ed u\u017eivatel\u00e9, kte\u0159\u00ed s n\u00edm budou <strong>moci interagovat <\/strong>a tak ho roz\u0161\u00ed\u0159it zase d\u00e1le. Engagement kampan\u011b zvy\u0161uj\u00ed pov\u011bdom\u00ed o va\u0161\u00ed zna\u010dce a zahajuj\u00ed konverzace. To pak znamen\u00e1 v\u00edce lajk\u016f a retweet\u016f, odpov\u011bd\u00ed, n\u00e1v\u0161t\u011bv profilu, prokliknut\u00ed na odkazy a dal\u0161\u00ed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Sta\u017een\u00ed mobiln\u00ed aplikace<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">U\u017eivatel\u00e9 Twitteru maj\u00ed o 38 % v\u011bt\u0161\u00ed \u0161anci, \u017ee si st\u00e1hnou aplikaci p\u0159\u00edmo prost\u0159ednictv\u00edm reklamy na internetu, ne\u017e lid\u00e9, kte\u0159\u00ed Twitter nepou\u017e\u00edvaj\u00ed. Toto nastaven\u00ed se v\u00e1m bude hodit, pokud chcete p\u0159edv\u00e9st nov\u00e9 funkce va\u0161\u00ed aplikace nebo oslovit nov\u00e9 publikum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Zhl\u00e9dnut\u00ed videa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Relevantn\u00ed, p\u016fsobiv\u00e9 video je skv\u011bl\u00fd zp\u016fsob, jak u\u017eivatele zaujmout. Toto nastaven\u00ed kampan\u011b <strong>zvy\u0161uje dosah va\u0161ich vide\u00ed<\/strong> a pom\u00e1h\u00e1 budovat pov\u011bdom\u00ed o va\u0161\u00ed zna\u010dce d\u00edky efektivn\u00edm, kvalitn\u00edm zhl\u00e9dnut\u00edm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Placen\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na Twitteru je <strong>cena za<\/strong> <strong>1 000 zobrazen\u00ed velice p\u0159\u00edzniv\u00e1<\/strong>. Pravideln\u011b se mi st\u00e1v\u00e1, \u017ee reklama na Twitteru je levn\u011bj\u0161\u00ed ne\u017e na Facebooku a Instagramu, ale rozhodn\u011b nebude <a href=\"https:\/\/www.cernovsky.cz\/marketing\/tiktok-reklama\/\">levn\u011bj\u0161\u00ed ne\u017e na TikToku<\/a>. Twitter v\u00e1m umo\u017e\u0148uje nastavit <strong>denn\u00ed<\/strong> i <strong>celkov\u00fd rozpo\u010det<\/strong> pro va\u0161i kampa\u0148, p\u0159es kter\u00fd v\u00e1s v dan\u00e9m \u010dasov\u00e9m \u00faseku nepust\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_reklama_na_twitteru_cil_reklamy_nastaveni_budgetu-1160x1106-1.jpg\" alt=\"V r\u00e1mci nastaven\u00ed reklamy na Twitteru si d\u00e1vejte pozor na to, kdy\u017e nastav\u00edte vysok\u00fd daily budget, m\u016f\u017ee se v\u00e1m toti\u017e st\u00e1t, \u017ee budget zmiz\u00ed b\u011bhem n\u011bkolika minut nebo hodin.\" class=\"wp-image-2352\"\/><figcaption class=\"wp-element-caption\">Reklama na Twitteru nab\u00edz\u00ed podobnou mo\u017enost v r\u00e1mci budget\u016f jako <a href=\"https:\/\/www.linkedin.com\/campaignmanager\/accounts\" target=\"_blank\" rel=\"noopener\">LinkedIn campaign manager<\/a> &#8211; m\u016f\u017eete promovat jen s daily budgetem a lifetime budget (campaign budget cap je optional).<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u016f\u017eete si tak\u00e9 zvolit, jakou strategii m\u00e1 Twitter pro va\u0161i kampa\u0148 uplatnit p\u0159i aukci reklam, kdy\u017e vyhodnocuje, jak\u00e9 reklamy u\u017eivateli zobrazit. M\u00e1te na v\u00fdb\u011br ze t\u0159\u00ed nastaven\u00ed: <strong>automatick\u00e9<\/strong>, <strong>c\u00edlov\u00e1 cena <\/strong>a<strong> maxim\u00e1ln\u00ed nab\u00eddka<\/strong>. Zde budete muset zjistit, co pro v\u00e1s bude nejl\u00e9pe fungovat. U pov\u011bdomostn\u00edch kampan\u00ed bych volil sp\u00ed\u0161e automatick\u00e9, ale p\u0159i konverzn\u00edch nebo proklikov\u00fdch bych si hr\u00e1l s bidem, d\u00edky \u010demu\u017e budete schopni vygenerovat lep\u0161\u00ed v\u00fdsledky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_reklama_na_twitteru_nastaveni_manualniho_bidu-1160x1877-1.jpg\" alt=\"Reklama na Twitteru tak\u00e9 pracuje s automatick\u00fdm, ale i manu\u00e1ln\u00edm bidem. Osobn\u011b doporu\u010duji v\u017edy za\u010d\u00edt s automatick\u00fdm a postupn\u011b p\u0159ep\u00ednat na manu\u00e1ln\u00ed, hlavn\u011b u konverzn\u00edch a traffic kampan\u00ed.\" class=\"wp-image-2353\"\/><figcaption class=\"wp-element-caption\">Twitter reklama umo\u017e\u0148uje nastaven\u00ed budgetu na kampani, ale pot\u00e9 je\u0161t\u011b na \u00farovni ad group, zde si d\u00e1vejte pozor, m\u016f\u017ee se st\u00e1t, \u017ee m\u00e1te daily budget na \u00farovni kampan\u011b moc n\u00edzk\u00fd a pot\u00e9 v\u00e1m pob\u011b\u017e\u00ed pouze jedna reklama nebo jedna ad group, pokud v ad group budete m\u00edt v\u00edce reklam a ad group denn\u00ed budget bude stejn\u00fd jako na \u00farovni kampan\u011b<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Automatick\u00e9 nastaven\u00ed (autobid) je Twitterem <strong>doporu\u010den\u00e9<\/strong>. <strong>Automaticky maximalizuje va\u0161e v\u00fdsledky za co nejni\u017e\u0161\u00ed cenu<\/strong>, v r\u00e1mci va\u0161eho rozpo\u010dtu. Je to nejjednodu\u0161\u0161\u00ed zp\u016fsob, jak rychle dostat va\u0161i reklamu na s\u00ed\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nastaven\u00ed c\u00edlov\u00e9 ceny (target cost) v\u00e1m umo\u017e\u0148uje nastavit, kolik chcete pr\u016fm\u011brn\u011b zaplatit za jeden \u00fakon, nap\u0159\u00edklad proklik na str\u00e1nku. Twitter pak v pr\u016fb\u011bhu dne bude optimalizovat va\u0161e nab\u00eddky, aby za den pr\u016fm\u011brn\u011b dos\u00e1hl va\u0161\u00ed zadan\u00e9 ceny nebo m\u00e9n\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro zku\u0161en\u00e9 inzerenty, kte\u0159\u00ed v\u00ed, kolik p\u0159esn\u011b jsou ochotni zaplatit za jeden \u00fakon, je u\u017eite\u010dn\u00e9 <strong>nastaven\u00ed maxim\u00e1ln\u00ed nab\u00eddky<\/strong> (maximum bid). Nastav\u00edte, kolik jste ochotni maxim\u00e1ln\u011b zaplatit, <strong>skute\u010dn\u00e1 cena ale m\u016f\u017ee b\u00fdt i ni\u017e\u0161\u00ed ne\u017e v\u00e1mi nastaven\u00e1<\/strong>. Pokud t\u0159eba konkurence nab\u00edz\u00ed ni\u017e\u0161\u00ed \u010d\u00e1stky ne\u017e vy, v\u017edy zaplat\u00edte jen tolik, abyste vyhr\u00e1li aukci. Vy\u0161\u0161\u00ed nab\u00eddky povedou k tomu, \u017ee se va\u0161e Twitter reklama bude u\u017eivatel\u016fm zobrazovat \u010dast\u011bji.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trv\u00e1n\u00ed a pr\u016fb\u011bh<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Twitter v\u00e1m umo\u017e\u0148uje nastavit za\u010d\u00e1tek a konec va\u0161\u00ed kampan\u011b. Nab\u00edz\u00ed tak\u00e9 doporu\u010den\u00e9 <strong>standardn\u00ed<\/strong> nebo <strong>zrychlen\u00e9 tempo<\/strong>. P\u0159i standardn\u00edm tempu kampan\u011b bude Twitter va\u0161\u00ed reklamu ukazovat b\u011bhem dne takov\u00fdm zp\u016fsobem, aby co <strong>nejefektivn\u011bji<\/strong> vyu\u017eil v\u00e1\u0161 nastaven\u00fd rozpo\u010det. P\u0159i zvolen\u00ed zrychlen\u00e9ho tempa bude ukazovat reklamu ka\u017ed\u00fd den co nej\u010dast\u011bji, co\u017e je vhodn\u00e9 pro \u010dasov\u011b omezen\u00e9 kampan\u011b jako jsou slevy nebo velk\u00e9 sportovn\u00ed ud\u00e1losti. Berte na v\u011bdom\u00ed, \u017ee u zrychlen\u00e9ho tempa v\u00e1m v\u017edy p\u016fjde nahoru cena za 1000 zobrazen\u00ed, cena za interakci, cena za klik, nebo cena za jakoukoliv konverzi. <strong>Doporu\u010duji tedy standardn\u00ed tempo<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_reklama_na_twitteru_tempo_reklamy-1160x1085-1.jpg\" alt=\"Nastaven\u00ed budgetu a trv\u00e1n\u00ed kampan\u011b na Twitteru je u\u017e na \u00farovni kampan\u011b, nikoliv a\u017e na \u00farovni ad groups. Siln\u011b doporu\u010duji nastavovat total budget, pom\u016f\u017ee v\u00e1m to dr\u017eet se ur\u010den\u00e9ho budgetu.\" class=\"wp-image-2364\"\/><figcaption class=\"wp-element-caption\">Uk\u00e1zka nastaven\u00ed budgetu nebo timingu na \u00farovni kampan\u011b; nastaven\u00ed tempa investov\u00e1n\u00ed je na spodku<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00edlen\u00ed reklamy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Twitter nab\u00edz\u00ed velice rozmanit\u00e9 mo\u017enosti c\u00edlen\u00ed reklamy. Z\u00e1kladem jsou samoz\u0159ejm\u011b prost\u00e9 <strong>demografick\u00e9 \u00fadaje<\/strong>. Stejn\u011b jako u ostatn\u00edch soci\u00e1ln\u00edch s\u00edt\u00ed m\u016f\u017eete na sv\u00e9 potenci\u00e1ln\u00ed z\u00e1kazn\u00edky zac\u00edlit na z\u00e1klad\u011b jejich <strong>lokality<\/strong> &#8211; ve va\u0161em p\u0159\u00edpad\u011b to pravd\u011bpodobn\u011b bude <strong>\u010cesko<\/strong> nebo p\u0159\u00edpadn\u011b Slovensko. Bacha, Twitter <strong>nezn\u00e1 \u010desk\u00e1 m\u011bsta<\/strong>, tak\u017ee s lok\u00e1ln\u00edm c\u00edlen\u00edm nepo\u010d\u00edtejte. M\u016f\u017eete up\u0159esnit i konkr\u00e9tn\u00ed <strong>jazyk<\/strong>, kter\u00fdm maj\u00ed c\u00edlov\u00ed u\u017eivatel\u00e9 pou\u017e\u00edvat, ale tuto mo\u017enost Twitter doporu\u010duje pouze v p\u0159\u00edpadech, kdy chcete c\u00edlit na lidi, kte\u0159\u00ed mluv\u00ed jin\u00fdm jazykem, ne\u017e je v zadan\u00e9 oblasti b\u011b\u017en\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u016f\u017eete tak\u00e9 c\u00edlit na u\u017eivatele v konkr\u00e9tn\u00ed <strong>v\u011bkov\u00e9 skupin\u011b<\/strong> nebo na z\u00e1klad\u011b jejich <strong>pohlav\u00ed<\/strong>. Dal\u0161\u00ed mo\u017enost\u00ed je c\u00edlit reklamu podle <strong>modelu za\u0159\u00edzen\u00ed<\/strong>, <strong>opera\u010dn\u00edho syst\u00e9mu<\/strong>, <strong>mobiln\u00edho oper\u00e1tora<\/strong> nebo pokud je za\u0159\u00edzen\u00ed p\u0159ipojen\u00e9 na wi-fi (d\u0159\u00edve se doporu\u010dovalo u kampan\u00ed zac\u00edlen\u00fdch na sta\u017een\u00ed aplikace, dnes bych nevyu\u017e\u00edval). M\u016f\u017eete tak\u00e9 ur\u010dit, zda chcete aby se va\u0161e reklama sp\u00ed\u0161e ukazovala u\u017eivatel\u016fm s <strong>nov\u00fdmi za\u0159\u00edzen\u00edmi<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_reklama_na_twitteru_cileni_reklamy_2-1160x856-1.png\" alt=\"Twitter reklama um\u00ed i typick\u00e9 sociodemografick\u00e9 c\u00edlen\u00ed, tedy c\u00edlen\u00ed dle v\u011bku, pohlav\u00ed, lokace, jazyku. R\u016fzn\u00e9 kombinace se mohou hodit pro promo r\u016fzn\u00fdch produkt\u016f.\" class=\"wp-image-2355\"\/><figcaption class=\"wp-element-caption\">Reklama na Twitteru a jej\u00ed sociodemografick\u00e9 c\u00edlen\u00ed<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zac\u00edlit sv\u00e9 publikum m\u016f\u017eete ale i kreativn\u011bj\u0161\u00edmi zp\u016fsoby. Twitter v\u00e1m umo\u017e\u0148uje inzerovat u\u017eivatel\u016fm \u00fa\u010dastn\u00edc\u00edch se r\u016fzn\u00fdch <strong>online<\/strong> i <strong>offline<\/strong> ud\u00e1lost\u00ed dva t\u00fddny p\u0159ed akc\u00ed a t\u0159i t\u00fddny po n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u016f\u017eete c\u00edlit na u\u017eivatele podle <strong>konverzac\u00ed<\/strong>, kter\u00fdch se na Twitteru \u00fa\u010dastn\u00ed &#8211; zde m\u00e1te na v\u00fdb\u011br z v\u00edce ne\u017e <strong>10 000 konverza\u010dn\u00edch t\u00e9mat<\/strong> nap\u0159\u00ed\u010d <strong>25 kategoriemi<\/strong>, jako jsou nap\u0159\u00edklad sport, \u017eivotn\u00ed styl, po\u010d\u00edta\u010dov\u00e9 hry nebo knihy. K c\u00edlen\u00ed lze vyu\u017e\u00edt i soubor <strong>kl\u00ed\u010dov\u00fdch slov<\/strong>, kter\u00e1 u\u017eivatel\u00e9 pou\u017e\u00edvali ve sv\u00fdch tweetech, interagovali s tweety, kter\u00e9 tato slova obsahovaly, nebo dan\u00e1 slova na Twitteru pouze vyhled\u00e1vali.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro maxim\u00e1ln\u00ed \u00fa\u010dinnost c\u00edlen\u00ed reklamy Twitter doporu\u010duje zadat <strong>minim\u00e1ln\u011b 25 kl\u00ed\u010dov\u00fdch slov relevantn\u00edch k va\u0161\u00ed kampani<\/strong>. Aby va\u0161e reklama na\u0161la co nejvhodn\u011bj\u0161\u00ed publikum, Twitter tak\u00e9 umo\u017e\u0148uje c\u00edlit na u\u017eivatele podle jejich <strong>z\u00e1jm\u016f<\/strong>. V nab\u00eddce je 25 kategori\u00ed z\u00e1jm\u016f (jako nap\u0159\u00edklad kr\u00e1sa, byznys, nebo vzd\u011bl\u00e1n\u00ed), kter\u00e9 maj\u00ed dohromady <strong>350 specifi\u010dt\u011bj\u0161\u00edch podkategori\u00ed<\/strong>. Je doporu\u010dov\u00e1no kampani nep\u0159i\u0159azovat v\u00edce ne\u017e deset podkategori\u00ed z\u00e1jm\u016f a pr\u016fb\u011b\u017en\u011b kontrolovat, kter\u00e9 podkategorie jsou nej\u00fa\u010dinn\u011bj\u0161\u00ed a podle toho nastaven\u00ed va\u0161\u00ed reklamy upravovat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_reklama_na_twitteru_cileni_reklamy_1-1160x1413-1.jpg\" alt=\"Twitter reklama umo\u017e\u0148uje c\u00edlit dle kl\u00ed\u010dov\u00fdch slov (keywords), tak\u00e9 dle z\u00e1jm\u016f, ud\u00e1lost\u00ed, lookalikes\" class=\"wp-image-2356\"\/><figcaption class=\"wp-element-caption\">Reklama na Twitteru nab\u00edz\u00ed rozmanit\u00e9 c\u00edlen\u00ed, osobn\u011b r\u00e1d vyu\u017e\u00edv\u00e1m Follower look-alikes, Interest, Conversation topics nebo Keywords<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V zahrani\u010d\u00ed m\u016f\u017eete na u\u017eivatele c\u00edlit i podle toho, na co se podle speci\u00e1ln\u00edho algoritmu Twitteru pr\u00e1v\u011b pravd\u011bpodobn\u011b d\u00edvaj\u00ed v televizi. U n\u00e1s ale tato mo\u017enost c\u00edlen\u00ed reklamy nen\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Twitter tak\u00e9 umo\u017e\u0148uje c\u00edlit kampa\u0148 na u\u017eivatele, kte\u0159\u00ed maj\u00ed <strong>podobn\u00e9 z\u00e1jmy jako sleduj\u00edc\u00ed n\u011bjak\u00e9ho jin\u00e9ho<\/strong> <strong>Twitter \u00fa\u010dtu<\/strong>. Pokud tedy jako p\u0159edobraz va\u0161eho publika nastav\u00edte sleduj\u00edc\u00ed nap\u0159\u00edklad \u00fa\u010dtu @TwitterBusiness, zac\u00edl\u00edte na lidi, kte\u0159\u00ed se pravd\u011bpodobn\u011b zaj\u00edmaj\u00ed o inzerci na Twitteru. Twitter doporu\u010duje na jednu kampa\u0148 vybrat okolo <strong>30 relevantn\u00edch \u00fa\u010dt\u016f<\/strong>, abyste dos\u00e1hli dostate\u010dn\u011b velk\u00e9ho publika. P\u0159i tomto c\u00edlen\u00ed se nedoporu\u010duje u\u017e\u00edvat i c\u00edlen\u00ed reklamy podle z\u00e1jm\u016f u\u017eivatel\u016f.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9758\" class=\"elementor elementor-9758\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">ZDARMA p\u0159\u00edstup k NEVE\u0158EJN\u00c9 p\u0159\u00edpadovce Facebook a Instagram reklamy, kter\u00e1 za ka\u017edou investovanou 1 K\u010d do reklamy p\u0159inesla 10 K\u010d a v\u00edce (ROAS 10+, PNO pod 10 %) - 10x N\u00c1VRATNOST za posledn\u00ed rok<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_case_study\" name=\"blog form venda case study\" aria-label=\"blog form venda case study\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9758\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Je dobr\u00e9 va\u0161i kampa\u0148 <strong>segmentovat<\/strong>, abyste mohli pozorovat, co funguje nejl\u00e9pe &#8211; m\u016f\u017eete zalo\u017eit jednu kampa\u0148 c\u00edlenou p\u0159es lookalikes, druhou kampa\u0148 zam\u011b\u0159enou na \u0161ir\u0161\u00ed spektrum z\u00e1jm\u016f, nebo jednu kampa\u0148 zalo\u017eenou na lookalikes va\u0161\u00ed konkurence a druhou na lookalikes follower\u016f informa\u010dn\u00edch kan\u00e1l\u016f ve va\u0161em poli.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u016f\u017eete tak\u00e9 c\u00edlit na u\u017eivatele, kte\u0159\u00ed s va\u0161\u00ed firmou na <strong>Twitteru ji\u017e v minulosti interagovali<\/strong>, nebo rovnou na <strong>va\u0161e followery<\/strong>, \u010d\u00edm\u017e zv\u00fd\u0161\u00edte pravd\u011bpodobnost pozitivn\u00ed reakce na reklamu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zobrazov\u00e1n\u00ed reklamy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e1le si nastav\u00edte, kde chcete, aby se va\u0161e reklama u\u017eivatel\u016fm zobrazovala. <strong>Twitter umo\u017e\u0148uje zobrazen\u00ed na domovsk\u00e9 timeline u\u017eivatel\u016f<\/strong>, na <strong>relevantn\u00edch profilech<\/strong>, kter\u00e9 nav\u0161t\u011bvuj\u00ed, a tak\u00e9 ve <strong>v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_reklama_na_twitteru_umisteni_reklamy-1160x1693-1.jpg\" alt=\"Twitter Audience Platform je zaj\u00edmav\u00e9 um\u00edst\u011bn\u00ed reklamy, nicm\u00e9n\u011b osobn\u011b ho nedoporu\u010duji, jeliko\u017e v reportu mo\u017en\u00e1 bude vypadat super, doru\u010d\u00ed l\u00edbiv\u00e9 v\u00fdsledky v r\u00e1mci sekund\u00e1rn\u00edch metrik, ale v r\u00e1mci prim\u00e1rn\u00edch metrik nap\u0159. u konverzn\u00edch kampan\u00ed to \u017e\u00e1dn\u00e1 sl\u00e1va nebude.\" class=\"wp-image-2357\"\/><figcaption class=\"wp-element-caption\">Reklama na Twitteru m\u00e1 r\u016fzn\u00e1 um\u00edst\u011bn\u00ed, kde se zobrazuje, m\u00e9 doporu\u010den\u00ed je vyp\u00ednat Twitter Audience Platform, z m\u00e9 zku\u0161enosti sice budete m\u00edt super vysok\u00e9 CTR a n\u00edzk\u00e9 CPC, ale \u017e\u00e1dnou konverzi<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Omezen\u00ed reakc\u00ed na propagovan\u00e9 tweety<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Twitter od b\u0159ezna leto\u0161n\u00edho roku umo\u017e\u0148uje inzerent\u016fm ur\u010dit, <strong>kdo m\u016f\u017ee odpov\u00eddat na jejich propagovan\u00e9 tweety<\/strong>. Stejn\u011b jako u b\u011b\u017en\u00fdch ovl\u00e1dac\u00edch prvk\u016f konverzace na Twitteru m\u016f\u017eete ponechat toto nastaven\u00ed jako v\u00fdchoz\u00ed, co\u017e znamen\u00e1, \u017ee odpov\u011bd\u011bt m\u016f\u017ee jak\u00fdkoliv u\u017eivatel, nebo m\u016f\u017eete vybrat nastaven\u00ed \u201eLid\u00e9, kter\u00e9 sledujete\u201c nebo \u201ePouze lid\u00e9, kter\u00e9 zmi\u0148ujete\u201c, co\u017e omezuje, kdo m\u016f\u017ee na tweet reagovat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_reklama_na_twitteru_omezeni_reakci-1160x677-1.jpg\" alt=\"Reklama na Twitteru v\u00e1m umo\u017e\u0148uje omezit, kdo na va\u0161i reklamu m\u016f\u017ee reagovat. To v\u00e1m m\u016f\u017ee pomoct v redukci nep\u0159\u00edjemn\u00fdch koment\u00e1\u0159\u016f pod va\u0161i reklamou.\" class=\"wp-image-2372\"\/><figcaption class=\"wp-element-caption\">Omezte u sv\u00e9 Twitter reklamy, kdo na ni m\u016f\u017ee reagovat<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro\u010d byste cht\u011bli omezit, kdo m\u016f\u017ee reagovat na v\u00e1\u0161 propagovan\u00fd tweet? Omezen\u00edm toho, kdo m\u016f\u017ee na tweet odpov\u011bd\u011bt, se m\u016f\u017eete vyhnout potenci\u00e1ln\u00edm kritick\u00fdm odpov\u011bd\u00edm a zabr\u00e1nit v komentov\u00e1n\u00ed nejr\u016fzn\u011bj\u0161\u00edm trol\u016fm a hater\u016fm. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_reklama_na_twitteru_omezeni_reakci_profil.png\" alt=\"Pokud si nep\u0159ejete, aby na v\u00e1\u0161 obsah mohl reagovat kdokoliv, pak m\u016f\u017eete p\u0159\u00edsp\u011bvky na sv\u00e9m Twitter profilu tak\u00e9 omezit. Pot\u00e9 na v\u00e1\u0161 obsah budou moct reagovat pouze lid\u00e9, kter\u00e9 sledujete a nebo lid\u00e9, kter\u00e9 zm\u00edn\u00edte.\" class=\"wp-image-2371\"\/><figcaption class=\"wp-element-caption\">Twitter profily tak\u00e9 umo\u017e\u0148uj\u00ed omezit, kdo na v\u00e1\u0161 obsah bude reagovat<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e budete hotovi s nastaven\u00edm kampan\u011b na Twitteru, Twitter pro v\u00e1s je\u0161t\u011b jednou shrne v\u0161echny detaily, abyste si mohli zkontrolovat, \u017ee jste reklamu nastavili spr\u00e1vn\u011b. Tento posledn\u00ed check m\u00e1 twitter reklama, ale i <a href=\"https:\/\/www.cernovsky.cz\/marketing\/linkedin-socialni-sit\/\">LinkedIn reklama<\/a>. <a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\">Facebook reklama<\/a> ho nab\u00edz\u00ed v kolonce review, ale neuk\u00e1\u017ee se v\u0161em automaticky. Pokud jste se sv\u00fdm zvolen\u00fdm nastaven\u00edm spokojeni, m\u016f\u017eete kampa\u0148 okam\u017eit\u011b vypublikovat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_reklama_na_twitteru_kontrola_nastaveni_kampane-1160x2355-1.jpg\" alt=\"Kompletn\u00ed shrnut\u00ed nastaven\u00ed reklamy na Twitteru je m\u00e1 obl\u00edben\u00e1 funkce Twitter reklamy, d\u00edky n\u00ed m\u00e1te toti\u017e je fin\u00e1ln\u00ed kontrolu nad v\u0161\u00edm, co jste nastavili. M\u016f\u017eete si prov\u011b\u0159it spr\u00e1vn\u011b nastaven\u00e9 budgety, spr\u00e1vn\u011b nastavenou optimalizaci a c\u00edlen\u00ed.\" class=\"wp-image-2358\"\/><figcaption class=\"wp-element-caption\">Reklama na Twitteru a jej\u00ed shrnut\u00ed p\u0159ed vypublikov\u00e1n\u00edm<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Doporu\u010den\u00ed pro zefektivn\u011bn\u00ed va\u0161\u00ed twitter reklamy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ne\u017e za\u010dnete s inzerc\u00ed, je vhodn\u00e9 optimalizovat sv\u016fj profil. Z\u00e1kladem je <strong>profilov\u00fd obr\u00e1zek<\/strong>, <strong>popis<\/strong> a <strong>aktu\u00e1ln\u00ed informace<\/strong>. Nezapome\u0148te p\u0159idat i <strong>odkaz na va\u0161e <a href=\"https:\/\/www.cernovsky.cz\/weby-e-shopy\/wordpress-webove-stranky-pro-vsechny\/\">webov\u00e9 str\u00e1nky<\/a><\/strong>. P\u0159ed spu\u0161t\u011bn\u00edm prvn\u00ed kampan\u011b byste m\u011bli taky p\u0159idat n\u011bkolik tweet\u016f, aby u\u017eivatel\u00e9 nechodili na pr\u00e1zdn\u00fd profil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_reklama_na_twitteru_alza_profil-1160x2028-1.jpg\" alt=\"Twitter profil Alza je uk\u00e1zkou toho, jak by m\u011bl vypadat spr\u00e1vn\u011b vypln\u011bn\u00fd firemn\u00ed profil. Alza do sv\u00e9ho Twitter profilu nijak extr\u00e9mn\u011b ne\u0161lape, ale je vid\u011bt, \u017ee n\u011bjakou p\u00e9\u010di t\u00e9to s\u00edti d\u00e1v\u00e1.\" class=\"wp-image-2361\"\/><figcaption class=\"wp-element-caption\">Uk\u00e1zka Twitter profilu firmy Alza<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_reklama_na_twitteru_moneta_profil-1160x1965-1.jpg\" alt=\"Moneta Money Bank m\u00e1 poveden\u00fd Twitter profil. Je aktu\u00e1ln\u00ed, informuje, p\u0159esm\u011brov\u00e1v\u00e1. Ur\u010dit\u011b neud\u011bl\u00e1te chybu, pokud se budete inspirovat profilem Monety.\" class=\"wp-image-2362\"\/><figcaption class=\"wp-element-caption\">Uk\u00e1zka Twitter profilu firmy Moneta Money Bank<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_reklama_na_twitteru_O2_profil-1160x2027-1.jpg\" alt=\"Twitter profil firmy O2 je tak\u00e9 velice poveden\u00fd, U O2 je vid\u011bt, \u017ee Twtiter bere v\u00e1\u017en\u011b a \u017ee na Twitteru komunikuje spoustu sv\u00fdch kampan\u00ed a podporuje vypublikovan\u00e9 p\u0159\u00edsp\u011bvky.\" class=\"wp-image-2363\"\/><figcaption class=\"wp-element-caption\">A do t\u0159etice uk\u00e1zka Twitter str\u00e1nky O2<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obecn\u011b se doporu\u010duje tweetovat 2-5x za den, a to kv\u016fli tomu, \u017ee pr\u016fm\u011brn\u00e1 \u017eivotnost jednoho tweetu se pohybuje mezi 15-20 minutami. <strong>Pro ka\u017ed\u00fd byznys ale funguje n\u011bco jin\u00e9ho<\/strong> &#8211; n\u011bkdo m\u00e1 dokonale promy\u0161len\u00e9 kdy a co publikovat, jin\u00ed reaguj\u00ed jen kdy\u017e je t\u0159eba a dal\u0161\u00ed tweetuj\u00ed naprosto bez rozmyslu. Nap\u0159\u00edklad b\u00fdval\u00fd prezident Spojen\u00fdch st\u00e1t\u016f Donald Trump v obdob\u00ed sv\u00e9ho nejv\u011bt\u0161\u00edho Twitterov\u00e9ho zap\u00e1len\u00ed vypustil denn\u011b v pr\u016fm\u011bru 34,8 tweet\u016f. <strong>J\u00e1 jsem sp\u00ed\u0161e zast\u00e1nce, pi\u0161te, kdy\u017e m\u00e1te o \u010dem ps\u00e1t.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nejlep\u0161\u00ed zp\u016fsob,&nbsp; jak p\u0159esm\u011brovat n\u00e1v\u0161t\u011bvnost z Twitteru na va\u0161e webov\u00e9 str\u00e1nky, je pou\u017e\u00edt p\u0159\u00edsp\u011bvek s prokliky na web. Podle \u00fadaj\u016f Twitteru generuj\u00ed sponzorovan\u00e9 tweety s prokliky na web vy\u0161\u0161\u00ed m\u00edru interakce. Maj\u00ed i lep\u0161\u00ed viditelnost, proto\u017ee se jejich form\u00e1t od typick\u00e9ho tweetu li\u0161\u00ed a zab\u00edr\u00e1 v\u011bt\u0161\u00ed prostor na timeline u\u017eivatele. Proto p\u0159itahuj\u00ed v\u011bt\u0161\u00ed pozornost ne\u017e tweety obsahuj\u00edc\u00ed pouze text, a z\u00edskaj\u00ed v\u00e1m tak v\u00edce akc\u00ed od u\u017eivatel\u016f, proto\u017ee ti maj\u00ed v\u011bt\u0161\u00ed mo\u017enost na tweet reagovat. Na druhou stranu nelze takto generalizovat. Jsou textov\u00e9 tweety, kter\u00e9 p\u0159ebij\u00ed kdejak\u00fd obr\u00e1zek nebo odkaz. <strong>Z\u00e1le\u017e\u00ed na va\u0161em publiku a na konkr\u00e9tn\u00edm p\u0159\u00edsp\u011bvku<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_reklama_na_twitteru_proklikova_reklama_1-1160x986-1.jpg\" alt=\"Proklikov\u00e1 reklama na Twitteru je nejefektivn\u011bj\u0161\u00ed zp\u016fsob, jak generovat n\u00e1v\u0161t\u011bvnost va\u0161eho webu skrze Twitter soci\u00e1ln\u00ed s\u00ed\u0165.\" class=\"wp-image-2365\"\/><figcaption class=\"wp-element-caption\">Uk\u00e1zka proklikov\u00e9 reklamy na Twitteru od Alzy<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_reklama_na_twitteru_proklikova_reklama_2.png\" alt=\"Proklikov\u00e1 Twitter reklama m\u016f\u017ee b\u00fdt ve \u010dtvercov\u00e9m form\u00e1tu grafiky nebo ve form\u00e1tu obd\u00e9ln\u00edku. Osobn\u011b doporu\u010duji \u010dtverec, jeliko\u017e ten zab\u00edr\u00e1 v\u00edce m\u00edsta ve feedu a m\u016f\u017eete ho pou\u017e\u00edt i na jin\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b.\" class=\"wp-image-2366\"\/><figcaption class=\"wp-element-caption\">Respekt a jeho proklikov\u00e1 Twitter reklama<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i tvorb\u011b proklikov\u00e9 reklamy je d\u016fle\u017eit\u00e9 zadat n\u00e1zev obsahuj\u00edc\u00ed adresu URL, na kterou chcete c\u00edlov\u00e9 publikum p\u0159esm\u011brovat, p\u0159esv\u011bd\u010div\u00fd reklamn\u00ed text a poutav\u00fd obr\u00e1zek. V\u00fdb\u011br obr\u00e1zku byste nem\u011bli podcenit, na timeline toti\u017e u\u017eivatele d\u00edky sv\u00fdm rozm\u011br\u016fm upout\u00e1. L\u00e1kav\u00fd obr\u00e1zek je d\u016fle\u017eit\u00fd tak\u00e9 proto, \u017ee text reklamy m\u016f\u017ee m\u00edt pouze omezen\u00fd po\u010det znak\u016f. Doporu\u010den\u00e9 rozm\u011bry pro obr\u00e1zek jsou 800 x 800 pixel\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdhody a nev\u00fdhody<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdhodou Twitteru je <strong>rychl\u00e9 a \u00fadern\u00e9 sd\u00edlen\u00ed informac\u00ed<\/strong>. Stru\u010dnost a jasnost sd\u011blen\u00ed je zde z\u00e1klad. Sv\u00e9 vyu\u017eit\u00ed tak Twitter najde p\u0159edev\u0161\u00edm v <strong>real-time marketingu<\/strong>, v r\u00e1mci kter\u00e9ho reagujete prost\u0159ednictv\u00edm va\u0161\u00ed zna\u010dky na aktu\u00e1ln\u00ed d\u011bn\u00ed. Real-time marketing nen\u00ed snadn\u00e1 discipl\u00edna a prozat\u00edm si na ni troufaj\u00ed hlavn\u011b velc\u00ed hr\u00e1\u010di jako <strong>IKEA<\/strong> nebo <strong>Alza<\/strong>, ale pokud se povede, m\u016f\u017ee v\u00e1m p\u0159in\u00e9st hodn\u011b pozornosti. Twitter m\u016f\u017ee poslou\u017eit i jako n\u00e1stroj pro sd\u00edlen\u00ed novinek a aktualit z va\u0161eho oboru. Rychl\u00fd a aktivn\u00ed koncept v\u00e1m umo\u017e\u0148uje p\u0159id\u00e1vat n\u011bkolik tweet\u016f denn\u011b.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9794\" class=\"elementor elementor-9794\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">TIP na ebook ZDARMA: Bu\u010fte \u00daSP\u011a\u0160N\u00cd na soci\u00e1ln\u00edch s\u00edt\u00edch s 21 nejv\u00edc TRENDY t\u00e9maty pro TVORBU vide\u00ed a p\u0159\u00edsp\u011bvk\u016f na Instagram, TikTok, YouTube, Threads, LinkedIn, X a Facebook\n(PDF)<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_21_video_ideas\" name=\"blog form 21 temat na videa a prispevky\" aria-label=\"blog form 21 temat na videa a prispevky\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9794\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Samoz\u0159ejm\u011b pokud chcete pl\u00e1novat sv\u00e9 p\u0159\u00edsp\u011bvky na v\u00e1\u0161 Twitter firemn\u00ed profil, ur\u010dit\u011b to mohu v\u0159ele doporu\u010dit, jeliko\u017e v\u00e1m to pom\u016f\u017ee v dlouhodob\u00e9m budov\u00e1n\u00ed firemn\u00edho profilu na Twitteru. <a href=\"https:\/\/www.cernovsky.cz\/marketing\/post-planner-planovac-socialni-site\/\">Zde najdete \u010dl\u00e1nek, kter\u00e9 v\u00e1m porad\u00ed, jak\u00e9 pl\u00e1nova\u010de p\u0159\u00edsp\u011bvk\u016f zvolit<\/a>. Pokud se rozhodnete zahrnout Twitter do va\u0161eho <a href=\"https:\/\/www.cernovsky.cz\/marketing\/obsahovy-marketing\/\">obsahov\u00e9ho marketingu<\/a>, pot\u00e9 se v\u00e1m budou pl\u00e1nova\u010de p\u0159\u00edsp\u011bvk\u016f hodit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky u\u017e\u00edv\u00e1n\u00ed relevantn\u00edch hashtag\u016f m\u016f\u017eou va\u0161e p\u0159\u00edsp\u011bvky dos\u00e1hnout velk\u00e9 mno\u017estv\u00ed u\u017eivatel\u016f. Pod hashtagem mohou lid\u00e9 sledovat p\u0159\u00edsp\u011bvky r\u016fzn\u00fdch u\u017eivatel\u016f, tak\u017ee pokud zachyt\u00edte n\u011bjak\u00fd trenduj\u00edc\u00ed tag, m\u016f\u017ee se na jeho popularit\u011b va\u0161e reklama pohodln\u011b \u201csv\u00e9zt\u201d. B\u011bhem konferenc\u00ed \u010di podobn\u00fdch spole\u010densk\u00fdch ud\u00e1lost\u00ed mohou lid\u00e9 prost\u0159ednictv\u00edm spole\u010dn\u00e9ho hashtagu sd\u00edlet sv\u00e9 dojmy a post\u0159ehy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reklama na Twitteru je <strong>cenov\u011b velmi v\u00fdhodn\u00e1<\/strong>. Cena za CPM byla v roce 2021 podobn\u00e1 ne-li ni\u017e\u0161\u00ed ne\u017e na Facebooku a Instagramu. P\u0159i r\u016fzn\u00fdch optimalizac\u00ed je r\u016fzn\u00e1 cena za CPM, nicm\u00e9n\u011b i takto m\u00e1me vyzkou\u0161eno, \u017ee CPM je prost\u011b ni\u017e\u0161\u00ed. M\u016fj osobn\u00ed n\u00e1zor je ten, \u017ee v \u010cR reklamu na twitteru pou\u017e\u00edv\u00e1 relativn\u011b m\u00e1lo subjekt\u016f a tak je aukce v rozumn\u00e9 v\u00fd\u0161i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_reklama_na_twitteru_CPM-1160x634-1.jpg\" alt=\"Pokud budeme porovn\u00e1vat CPM Twitter reklamy, pak se budeme pohybovat na \u00farovni CPM Facebooku a Instagramu. LinkedIn je o dost dra\u017e\u0161\u00ed. Naopak TikTok reklama je zat\u00edm o dost levn\u011bj\u0161\u00ed.\" class=\"wp-image-2360\"\/><figcaption class=\"wp-element-caption\">CPM za rok 2021 bylo 1,77 \u20ac (jedn\u00e1 se o kombinaci reach, website clicks, video views a engagement optimalizace)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Twitter v\u00e1m tak\u00e9 umo\u017e\u0148uje zam\u011b\u0159it c\u00edlov\u00e1 publika pro va\u0161i reklamu relativn\u011b dost p\u0159esn\u011b, podobn\u011b jako <a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\">Facebook<\/a>. T\u00edm p\u00e1dem dost\u00e1v\u00e1te celkem p\u0159esnou zp\u011btnou vazbu na v\u00fdsledky reklamy. Statistiky Twitter poskytuje t\u00e9m\u011b\u0159 v \u201ereal-time\u201c a v p\u0159ehledn\u00e9 grafick\u00e9 podob\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdhodn\u00e9 je tak\u00e9, \u017ee reklama na Twitteru v\u00e1m umo\u017e\u0148uje si p\u0159esn\u011b nastavit, \u010deho reklamou chcete doc\u00edlit.&nbsp;Je to standard dne\u0161n\u00edch soci\u00e1ln\u00edch s\u00edt\u00ed, nicm\u00e9n\u011b oproti jin\u00fdm syst\u00e9m\u016fm je to \u0159ekl bych nadstandard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A nyn\u00ed n\u011bco k nev\u00fdhod\u00e1m. I kdy\u017e se Twitter \u010cR verze do\u010dkal ji\u017e v roce 2012, st\u00e1le je\u0161t\u011b neumo\u017e\u0148uje spr\u00e1vu reklamy v \u010desk\u00e9m rozhran\u00ed. Reklama na Twitteru je dostupn\u00e1 pouze v anglick\u00e9 verzi (m\u00e1m t\u00edm namysli rozhran\u00ed reklamn\u00edho mana\u017eeru), co\u017e se odr\u00e1\u017e\u00ed i v mo\u017enostech c\u00edlen\u00ed. Reklama na Twitteru lze vyu\u017e\u00edt pro zahrani\u010dn\u00ed nebo glob\u00e1ln\u00ed kampan\u011b, reklamn\u00ed mo\u017enosti v angli\u010dtin\u011b nebo n\u011bm\u010din\u011b jsou rozhodn\u011b \u0161ir\u0161\u00ed. Nicm\u00e9n\u011b i p\u0159es to twitter reklamu <strong>pou\u017e\u00edv\u00e1m pro \u010desk\u00e9 subjekty<\/strong> a pracuji s lehce omezen\u00fdmi mo\u017enostmi c\u00edlen\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak ji\u017e bylo \u0159e\u010deno, <a href=\"https:\/\/twitter.com\/\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> v \u010cesk\u00e9 republice nen\u00ed tak popul\u00e1rn\u00ed, jako t\u0159eba <a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> nebo <a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>. Na t\u011bchto s\u00edt\u00edch je tak\u00e9 k dispozici v\u011bt\u0161\u00ed mno\u017estv\u00ed kreativn\u00edch form\u00e1t\u016f reklamy. Twitter nenab\u00edz\u00ed mnoho prostoru pro del\u0161\u00ed vysv\u011btlov\u00e1n\u00ed nebo vizu\u00e1ln\u011b zaj\u00edmav\u00fd obsah, pro takovou kampa\u0148 je vhodn\u011bj\u0161\u00ed Facebook nebo Instagram. Ale nezapom\u00ednejte na z\u00e1sadn\u00ed v\u011bc a to &#8211; v\u017edy se ptejte <strong>zdali je va\u0161e c\u00edlov\u00e1 skupina na dan\u00e9 s\u00edti<\/strong> a <strong>jak se tam chov\u00e1<\/strong> a <strong>jak\u00fd obsah o\u010dek\u00e1v\u00e1<\/strong>. Tomu p\u0159izp\u016fsobte va\u0161i reklamu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fleets a celoobrazovkov\u00e1 reklama<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V listopadu minul\u00e9ho roku Twitter p\u0159edstavil takzvan\u00e9 <a href=\"https:\/\/blog.twitter.com\/en_us\/topics\/product\/2020\/introducing-fleets-new-way-to-join-the-conversation\" target=\"_blank\" rel=\"noopener\">fleeting tweets<\/a> (v p\u0159ekladu \u201cpom\u00edjiv\u00e9 tweety\u201d) &#8211; svoj\u00ed obdobu multimedi\u00e1ln\u00edho form\u00e1tu <a href=\"https:\/\/blog.hubspot.com\/marketing\/instagram-stories#:~:text=Instagram%20Stories%20allow%20Instagram%20users,Stories%20disappear%20after%2024%20hours.\" target=\"_blank\" rel=\"noopener\">Instagram Stories<\/a>, se kter\u00fdm poprv\u00e9 p\u0159i\u0161la aplikace <a href=\"https:\/\/www.snapchat.com\/\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a>. Fleety, jak ji\u017e jejich n\u00e1zev napov\u00edd\u00e1, na s\u00edti z\u016fst\u00e1vaj\u00ed jen 24 hodin a pak zmiz\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_reklama_na_twitteru_Twitter_fleets.jpg\" alt=\"Twitter Fleets rychle p\u0159i\u0161ly a tak\u00e9 rychle zmizely. U\u017eivatel\u00e9 moc nena\u0161ly jejich vyu\u017eit\u00ed a tak toto &quot;okop\u00edrov\u00e1n\u00ed&quot; featury od Facebooku, Instagramu, Snapchatu bylo nepoveden\u00e9.\" class=\"wp-image-2359\"\/><figcaption class=\"wp-element-caption\">Twitter Fleets v\u00e1m spr\u00e1vn\u011b p\u0159ipom\u00ednaj\u00ed Facebook a Instagram Stories<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na za\u010d\u00e1tku \u010dervna leto\u0161n\u00edho roku firma ozn\u00e1mila, \u017ee zkou\u0161\u00ed v p\u0159ed\u011blech mezi jednotliv\u00fdmi fleety zobrazovat vertik\u00e1ln\u00ed celoobrazovkovou reklamu. \u0160lo tak na Twitteru o prvn\u00ed vyu\u017eit\u00ed inzerce, kter\u00e1 zab\u00edr\u00e1 cel\u00fdch 100 % displeje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fleety si ale bohu\u017eel nez\u00edskaly takovou popularitu, v jakou Twitter nejsp\u00ed\u0161e doufal, a tak byla cel\u00e1 tato funkce z aplikace v z\u00e1p\u011bt\u00ed v <a href=\"https:\/\/blog.twitter.com\/en_us\/topics\/product\/2021\/goodbye-fleets\" target=\"_blank\" rel=\"noopener\">srpnu 2021 odstran\u011bna<\/a> &#8211; a s n\u00ed i mo\u017enost celoobrazovkov\u00e9 reklamy na Twitteru. Z\u00e1stupci Twitteru se ale ji\u017e v \u010dervnu nechali sly\u0161et, \u017ee by vertik\u00e1ln\u00ed reklamu v\u00fdhledov\u011b r\u00e1di vid\u011bli i na jin\u00fdch m\u00edstech v aplikaci. M\u016f\u017eeme tedy doufat, \u017ee v budoucnosti se celoobrazovkov\u00e1 reklama na Twitter vr\u00e1t\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159es pom\u011brn\u011b malou obl\u00edbenost v \u010cesku (a je\u0161t\u011b men\u0161\u00ed na Slovensku) je reklama na Twitteru zaj\u00edmav\u00fdm n\u00e1strojem <a href=\"https:\/\/www.cernovsky.cz\/marketing\/marketingovy-trychtyr\/\">online propagace<\/a>. M\u00e1 mnoho v\u00fdhod, umo\u017e\u0148uje hlavn\u011b <strong>sofistikovan\u00e9 c\u00edlen\u00ed<\/strong> reklamy a poskytuje v\u00e1m aktu\u00e1ln\u00ed data pro stejn\u011b aktu\u00e1ln\u00ed optimalizaci va\u0161\u00ed kampan\u011b. Reklama na Twitteru m\u00e1 <strong>jednoduch\u00e9<\/strong> a <strong>u\u017eivatelsky p\u0159\u00edjemn\u00e9 nastaven\u00ed<\/strong>, pokud alespo\u0148 trochu rozum\u00edte anglicky. Politika plateb za Twitter reklamu je tak\u00e9 velice p\u0159\u00edzniv\u00e1 a v\u00e1\u0161 obsah d\u00e1le pom\u00e1haj\u00ed \u0161\u00ed\u0159it hashtagy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do budoucna bychom snad mohli o\u010dek\u00e1vat i mo\u017enost celoobrazovkov\u00e9 vertik\u00e1ln\u00ed reklamy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Twitter v \u010cesk\u00e9 republice nepat\u0159\u00ed mezi nejpou\u017e\u00edvan\u011bj\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u011b, ale nov\u011b z\u00edsk\u00e1v\u00e1 <strong>v\u011bt\u0161\u00ed pozornost \u0161ir\u0161\u00ed ve\u0159ejnosti<\/strong>, co\u017e je zp\u016fsobeno hlavn\u011b n\u00e1r\u016fstem obliby zejm\u00e9na mezi <strong>politiky<\/strong>, kte\u0159\u00ed zde pravideln\u011b zve\u0159ej\u0148uj\u00ed nov\u00e9 informace. Jeho u\u017eivatelsk\u00e1 z\u00e1kladna se <strong>neust\u00e1le rozr\u016fst\u00e1<\/strong>, tak\u017ee nyn\u011bj\u0161\u00ed \u010d\u00edsla sice mohou b\u00fdt ni\u017e\u0161\u00ed, ale v budoucnu se to m\u016f\u017ee zm\u011bnit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_reklama_na_twitteru_souhrn.png\" alt=\"Reklama na Twitteru m\u00e1 podobn\u00e9 mo\u017enosti jako reklama na Facebooku, ale umo\u017e\u0148uje nav\u00edc c\u00edlen\u00ed na podobn\u00e1 publika vytvo\u0159en\u00e1 z followers konkurence a tak\u00e9 umo\u017e\u0148uje c\u00edlit na kl\u00ed\u010dov\u00e1 slova, kter\u00e1 u\u017eivatel\u00e9 vyu\u017e\u00edvaj\u00ed.\" class=\"wp-image-2344\"\/><figcaption class=\"wp-element-caption\">Reklama na Twitteru je z m\u00e9ho pohledu zaj\u00edmav\u00fdm m\u00edstem pro <strong><a href=\"https:\/\/www.cernovsky.cz\/marketing\/b2c-b2b-marketing-chyby-rozdily\/\">B2B reklamu<\/a><\/strong>, nicm\u00e9n\u011b existuje i <strong>B2C segment<\/strong>, kde d\u00e1v\u00e1 smysl<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stejn\u011b jako u jin\u00fdch soci\u00e1ln\u00edch s\u00edt\u00ed je pot\u0159eba si v prvn\u00ed \u0159ad\u011b polo\u017eit ot\u00e1zku, zda se na Twitteru v\u016fbec nach\u00e1z\u00ed va\u0161e <strong>c\u00edlov\u00e1 skupina<\/strong>. A\u017e pak je vhodn\u00e9 se za\u010d\u00edt zam\u00fd\u0161let nad t\u00edm, <strong>kolik \u010dasu a financ\u00ed<\/strong>, pokud v\u016fbec n\u011bjak\u00e9, si reklama na Twitteru zaslou\u017e\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e1m m\u00e1m tak\u00e9 <a href=\"https:\/\/twitter.com\/cernovskytomas\" target=\"_blank\" rel=\"noopener\">Twitter profil<\/a>, ale n\u011bjak u\u017e na n\u011bj nezb\u00fdv\u00e1 \u010das. Kdo v\u00ed, t\u0159eba se to zm\u011bn\u00ed, a\u017e vy budete \u010d\u00edst tyto \u0159\u00e1dky. \ud83d\ude42<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><meta charset=\"utf-8\">Denn\u011b sd\u00edl\u00edm hodnotn\u00e9 tipy na sv\u016fj&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>&nbsp;profil (sna\u017e\u00edm se, ale ne v\u017edycky to vyjde ????\u200d\u2642\ufe0f). Na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovskycz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagramu<\/a>&nbsp;najdete dal\u0161\u00ed tipy pro va\u0161i reklamu. St\u0159\u00edpky z m\u00e9ho osobn\u00edho \u017eivota, najdete na m\u00e9m&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovsky_tomas\/\" target=\"_blank\" rel=\"noreferrer noopener\">osobn\u00edm Instagramu<\/a>, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bjte se Twitterov\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na str\u00e1nce <a href=\"https:\/\/www.cernovsky.cz\/muj-pribeh\/\">M\u016fj p\u0159\u00edb\u011bh<\/a>, m\u00e9 hodnoty naleznete na str\u00e1nce <a href=\"https:\/\/www.cernovsky.cz\/me-hodnoty\/\">M\u00e9 hodnoty<\/a> a m\u00e9 slu\u017eby najdete <a href=\"https:\/\/www.cernovsky.cz\/sluzby\/\">zde<\/a>. Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zdroje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/business.twitter.com\/en\/advertising\/targeting.html\" target=\"_blank\" rel=\"noopener\">https:\/\/business.twitter.com\/en\/advertising\/targeting.html<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/business.twitter.com\/en\/advertising\/campaign-objectives.html\" target=\"_blank\" rel=\"noopener\">https:\/\/business.twitter.com\/en\/advertising\/campaign-objectives.html<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.upgates.cz\/a\/twitter-reklama\" target=\"_blank\" rel=\"noopener\">https:\/\/www.upgates.cz\/a\/twitter-reklama<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mediaguru.cz\/clanky\/2013\/11\/jak-funguje-placena-reklama-na-twitteru-v-cesku\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.mediaguru.cz\/clanky\/2013\/11\/jak-funguje-placena-reklama-na-twitteru-v-cesku\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.lukasliskovec.cz\/jak-na-twitter-ads-twitter-reklama\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.lukasliskovec.cz\/jak-na-twitter-ads-twitter-reklama\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/pavonicova.cz\/jak-na-marketing-na-twitteru\/\" target=\"_blank\" rel=\"noopener\">https:\/\/pavonicova.cz\/jak-na-marketing-na-twitteru\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/digitalnidurian.cz\/reklama-na-twitteru\/\" target=\"_blank\" rel=\"noopener\">http:\/\/digitalnidurian.cz\/reklama-na-twitteru\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/grapefruit.cz\/blog\/marketing-na-twitteru-v-ceske-republice-aneb-vyplati-se-do-nej-investovat-svuj-cas-2\/\" target=\"_blank\" rel=\"noopener\">https:\/\/grapefruit.cz\/blog\/marketing-na-twitteru-v-ceske-republice-aneb-vyplati-se-do-nej-investovat-svuj-cas-2\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter je jednou z nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00edch soci\u00e1ln\u00edch s\u00edt\u00ed na sv\u011bt\u011b. Zalo\u017eil ji v roce 2006 ameri\u010dan Jack Dorsey. Twitter je mikroblogovac\u00ed platforma, kter\u00e1 umo\u017e\u0148uje u\u017eivatel\u016fm pos\u00edlat a \u010d\u00edst p\u0159\u00edsp\u011bvky zaslan\u00e9 jin\u00fdmi u\u017eivateli, zn\u00e1m\u00e9 jako tweety. Tweety jsou textov\u00e9 p\u0159\u00edsp\u011bvky dlouh\u00e9 maxim\u00e1ln\u011b 280 znak\u016f (do roku 2017 to bylo pouze 140 znak\u016f). D\u00edky stru\u010dn\u00e9mu vyjad\u0159ov\u00e1n\u00ed si Twitter [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6974,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"reklama na twitteru,twitter reklama","footnotes":""},"categories":[9],"tags":[7,11,53],"class_list":["post-2338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-reklama","tag-socialni-site","tag-twitter"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=2338"}],"version-history":[{"count":5,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2338\/revisions"}],"predecessor-version":[{"id":9842,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2338\/revisions\/9842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/6974"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=2338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=2338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=2338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}