{"id":2320,"date":"2021-11-01T06:57:47","date_gmt":"2021-11-01T05:57:47","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=2320"},"modified":"2024-04-22T14:58:16","modified_gmt":"2024-04-22T12:58:16","slug":"post-planner-planovac-socialni-site","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/post-planner-planovac-socialni-site\/","title":{"rendered":"TOP 10 post planner (pl\u00e1nova\u010d p\u0159\u00edsp\u011bvk\u016f) na soci\u00e1ln\u00ed s\u00edt\u011b"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00dasp\u011bch na <a href=\"https:\/\/www.cernovsky.cz\/marketing\/top-10-socialni-site\/\">soci\u00e1ln\u00edch s\u00edt\u00edch<\/a> nen\u00ed jen o p\u011bkn\u00fdch fotk\u00e1ch a poutav\u00fdch textech. Pokud chcete m\u00edt opravdu dobr\u00fd firemn\u00ed, ale i osobn\u00ed profil, mus\u00edte m\u00edt <strong>promy\u0161lenou strategii a ve\u0161ker\u00e9 posty pl\u00e1novat<\/strong> skrze post plannery (pl\u00e1nova\u010de p\u0159\u00edsp\u011bvk\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch). N\u011bkomu vyhovuje m\u00edt dop\u0159edu p\u0159ipraven\u00fd ve\u0161ker\u00fd obsah v\u010detn\u011b <strong>stories<\/strong>, n\u011bkdo se zam\u011b\u0159uje jen na <strong>pevn\u00e9 p\u0159\u00edsp\u011bvky<\/strong>. Stejn\u011b tak se n\u011bkomu osv\u011bd\u010dilo pl\u00e1nov\u00e1n\u00ed na v\u00edce ne\u017e m\u011bs\u00edc dop\u0159edu a jinde funguje maxim\u00e1ln\u011b horizont 14 dn\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jist\u00e9 ale je, \u017ee p\u0159\u00edmo v prost\u0159ed\u00ed Facebooku to nen\u00ed ide\u00e1ln\u00ed a <a href=\"https:\/\/www.cernovsky.cz\/marketing\/jak-uspet-na-instagramu\/\">na Instagramu<\/a> krom\u011b tvorby koncept\u016f ani pl\u00e1novat nelze. Pr\u00e1ci v\u00e1m tedy velmi uleh\u010d\u00ed <strong>pl\u00e1nova\u010de p\u0159\u00edsp\u011bvk\u016f t\u0159et\u00edch stran<\/strong>. Jak\u00e9 jsou ty nejobl\u00edben\u011bj\u0161\u00ed?<strong> Kter\u00fd si vybrat a kolik v\u00e1s to bude st\u00e1t?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nej\u010dast\u011bji pou\u017e\u00edvan\u00e9 post plannery<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/later.com\/\" target=\"_blank\" rel=\"noopener\">Later<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tento post planner je velmi propracovan\u00fd a z\u00e1rove\u0148 funguje intuitivn\u011b, <strong>v \u010desk\u00e9m prost\u0159ed\u00ed pat\u0159\u00ed k nejobl\u00edben\u011bj\u0161\u00edm<\/strong>. D\u00e1 se s n\u00edm pracovat nap\u0159\u00ed\u010d platformami a jist\u011b ocen\u00edte i knihovnu m\u00e9di\u00ed, kterou si do aplikace m\u016f\u017eete automaticky ukl\u00e1dat. Krom\u011b toho zvl\u00e1dne tak\u00e9 pl\u00e1nov\u00e1n\u00ed <a href=\"https:\/\/www.cernovsky.cz\/marketing\/jak-uspet-na-instagramu\/\">Instagram stories<\/a> nebo autopost prvn\u00edho koment\u00e1\u0159e s hashtagy.&nbsp;<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1, jak vyprodat sklady d\u00edky Facebook, Instagram a Google Ads reklam\u011b s PNO pod 15 % (jako se to povedlo u na\u0161eho klienta), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\">p\u0159\u00edpadovou studii najdete tady<\/a>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Probl\u00e9m vid\u00edm snad jedin\u011b ve struktu\u0159e. Pokud pot\u0159ebujete nap\u0159\u00edklad jen napl\u00e1novat instagramov\u00fd feed, je zbyte\u010dn\u011b slo\u017eit\u00e1. Nav\u00edc se v\u00e1m v takov\u00e9m p\u0159\u00edpad\u011b aplikace nevyplat\u00ed ani finan\u010dn\u011b. Jej\u00ed <strong>cena se<\/strong> toti\u017e <strong>odv\u00edj\u00ed od po\u010dtu spravovan\u00fdch profil\u016f<\/strong> a u\u017eivatel\u016f, kte\u0159\u00ed k nim maj\u00ed p\u0159\u00edstup.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/later.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_Post_Planner_Later-1160x849-1.jpg\" alt=\"Pokud chcete kvalitn\u00ed post planner za rozumn\u00e9 pen\u00edze, Later m\u016f\u017ee b\u00fdt va\u0161e volba. Vyzkou\u0161\u00edte si ho zdarma a v p\u0159\u00edpad\u011b, \u017ee se v\u00e1m bude l\u00edbit jeho interface a funkcionality, m\u016f\u017eete vyu\u017e\u00edt placen\u00e9 verze od 15 dollar\u016f m\u011bs\u00ed\u010dn\u011b. Za m\u011b rozumn\u00e1 koup\u011b.\" class=\"wp-image-2322\"\/><\/a><figcaption class=\"wp-element-caption\">S Later post plannerem m\u00e1m osobn\u00ed zku\u0161enost a pat\u0159\u00ed za m\u011b k t\u011bm lep\u0161\u00edm<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.zoomsphere.com\/\" target=\"_blank\" rel=\"noopener\">Zoomsphere<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jestli hled\u00e1te <strong>komplexn\u00ed post planner<\/strong>, ve kter\u00e9m m\u016f\u017eete nejen pl\u00e1novat posty, ale i \u0159e\u0161it <a href=\"https:\/\/www.welcometothejungle.com\/cs\/articles\/social-media-manager-community-manager-rozdily\" target=\"_blank\" rel=\"noopener\">community management<\/a> nebo schvalov\u00e1n\u00ed s klienty, nab\u00edz\u00ed se pr\u00e1v\u011b Zoomsphere. Podobn\u011b jako Later je ide\u00e1ln\u00ed <strong>pro v\u011bt\u0161\u00ed agentury a firmy<\/strong>. A&nbsp;pozor, jde o \u010desk\u00fd projekt, proto ho doporu\u010duji i v\u0161em, kdo r\u00e1di podporuj\u00ed lok\u00e1ln\u00ed byznys.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.zoomsphere.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_Post_Planner_Zoomsphere-1160x1170-1.jpg\" alt=\"Osobn\u011b Zoomsphere moc nemus\u00edm, moc se mi nel\u00edb\u00ed jejich pricing, kter\u00fd je zvl\u00e1\u0161tn\u011b nastaven\u00fd, nicm\u00e9n\u011b jako pl\u00e1nova\u010d p\u0159\u00edsp\u011bvk\u016f je to kvalitn\u00ed n\u00e1stroj. Oce\u0148uji na n\u011bm mo\u017enost komunikace agentury \/ freelancera a klienta, kdy je mo\u017en\u00e9 vy\u0159e\u0161it feedbacky k p\u0159\u00edsp\u011bvk\u016fm v r\u00e1mci koment\u00e1\u0159\u016f a pot\u00e9 vid\u011bt i analytiku p\u0159\u00edsp\u011bvk\u016f.\" class=\"wp-image-2323\"\/><\/a><figcaption class=\"wp-element-caption\">Zoomsphere m\u00e1 propracovanou funkcionalitu pro schvalov\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f, jejich publikaci, community management a tak\u00e9 analytiku &#8211; je to tedy celkem robustn\u00ed post planner s dal\u0161\u00edmi funkcionalitami<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.kontentino.com\/\" target=\"_blank\" rel=\"noopener\">Kontentino<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdhodou post planneru Kontentino je mo\u017enost sd\u00edlen\u00ed a schvalov\u00e1n\u00ed s r\u016fzn\u00fdmi skupinami u\u017eivatel\u016f. Nejprve si m\u016f\u017eete post nebo stories odsouhlasit intern\u011b v r\u00e1mci firmy \u010di agentury a potom ho teprve uvid\u00ed klient, se kter\u00fdm m\u016f\u017eete je\u0161t\u011b ladit fin\u00e1ln\u00ed podobu. <strong>Nejl\u00e9pe funguje p\u0159i pl\u00e1nov\u00e1n\u00ed <a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\">facebookov\u00fdch p\u0159\u00edsp\u011bvk\u016f<\/a><\/strong>, ale d\u00e1 se pou\u017e\u00edvat t\u0159eba i pro <a href=\"https:\/\/www.cernovsky.cz\/marketing\/instagram-guides\/\">Instagram<\/a>, <a href=\"https:\/\/www.cernovsky.cz\/marketing\/linkedin-reklama-moznosti-cileni\/\">LinkedIn<\/a> nebo Twitter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Osobn\u011b tento n\u00e1stroj vyu\u017e\u00edv\u00e1m ji\u017e n\u011bkolik\u00e1t\u00fd m\u011bs\u00edc (vyu\u017e\u00edv\u00e1m placenou verzi) pro p\u0159\u00edpravu, schvalov\u00e1n\u00ed, komentov\u00e1n\u00ed a pot\u00e9 publikov\u00e1n\u00ed p\u0159\u00edsp\u011bvku na v\u011bt\u0161inu zn\u00e1m\u00fdch soci\u00e1ln\u00edch s\u00edt\u00ed. Je podobn\u00fd Zoomspheru sv\u00fdmi funkcionalitami, ale jeho pricing mi p\u0159ijde l\u00e9pe nastaven\u00fd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.kontentino.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_Post_Planner_Kontentino-1160x1078-1.jpg\" alt=\"Kontentino vyu\u017e\u00edv\u00e1m n\u011bkolik m\u011bs\u00edc\u016f a jsem nadm\u00edru spokojen s jeho cenou a funkcionalitami. Mohu doporu\u010dit v\u0161em, kte\u0159\u00ed pot\u0159ebuj\u00ed schvalovat p\u0159\u00edsp\u011bvky s klienty nebo intern\u011b v agentu\u0159e a cht\u011bj\u00ed m\u00edt ve\u0161kerou publikaci pod kontrolou.\" class=\"wp-image-2324\"\/><\/a><figcaption class=\"wp-element-caption\">Na post planneru Kontentino oce\u0148uji hlavn\u011b rozumnou cenu za to, co v\u00e1m nab\u00edz\u00ed<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.agorapulse.com\/\" target=\"_blank\" rel=\"noopener\">AgoraPulse<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tento post planner se t\u011b\u0161\u00ed velk\u00e9<strong> popularit\u011b hlavn\u011b v zahrani\u010d\u00ed<\/strong>. D\u016fvod\u016f je hned n\u011bkolik. Vyhovovat bude hlavn\u011b lidem, kte\u0159\u00ed si potrp\u00ed na <strong>vizu\u00e1ln\u00ed str\u00e1nku<\/strong>, proto\u017ee m\u00e1 kr\u00e1sn\u011b zpracovan\u00fd pl\u00e1novac\u00ed kalend\u00e1\u0159. Z\u00e1rove\u0148 v n\u011bm ale zvl\u00e1dnete i reporty a community management. U\u017e v z\u00e1kladn\u00edm bal\u00ed\u010dku m\u00e1te 10 profil\u016f a dva spr\u00e1vce a bonusem je pl\u00e1nov\u00e1n\u00ed sout\u011b\u017e\u00edc\u00ed sledov\u00e1n\u00ed zm\u00ednek o v\u00e1s. Pro v\u011bt\u0161\u00ed t\u00fdmy byste tedy lep\u0161\u00ed n\u00e1stroj hledali jen t\u011b\u017eko.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.agorapulse.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_Post_Planner_AgoraPulse-1160x1175-1.jpg\" alt=\"\" class=\"wp-image-2325\"\/><\/a><figcaption class=\"wp-element-caption\">S AgoraPulse nem\u00e1m re\u00e1ln\u00e9 zku\u0161enosti, nicm\u00e9n\u011b lid\u00e9 v oboru v \u010cR tento n\u00e1stroj vyu\u017e\u00edvaj\u00ed celkem hojn\u011b<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/thepreviewapp.com\/\" target=\"_blank\" rel=\"noopener\">Preview<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Do Preview App se d\u00e1 vlo\u017eit <strong>neomezen\u00fd po\u010det fotek<\/strong> a pak je m\u016f\u017eete<strong> libovoln\u011b skl\u00e1dat<\/strong> vedle sebe. Doporu\u010duji ho tedy hlavn\u011b pro Instagram, a to i v\u0161em, kdo pot\u0159ebuj\u00ed ob\u010das obsah m\u011bnit na posledn\u00ed chv\u00edli. Tak\u00e9 s t\u00edmto n\u00e1strojem nem\u00e1m re\u00e1lnou zku\u0161enost, ale lid\u00e9 v oboru jej vyu\u017e\u00edvaj\u00ed prim\u00e1rn\u011b na spr\u00e1vu Instagramu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/thepreviewapp.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_Post_Planner_PreviewApp-1160x1178-1.jpg\" alt=\"\" class=\"wp-image-2328\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.planoly.com\/\" target=\"_blank\" rel=\"noopener\">Planoly<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">U\u017eivatelsky p\u0159\u00edv\u011btiv\u00fd post planner, kter\u00e1 m\u00e1 <strong>hodn\u011b podobnou webovou a mobiln\u00ed verzi<\/strong>. <a href=\"https:\/\/www.cernovsky.cz\/marketing\/top-10-socialni-site\/\">Soci\u00e1ln\u00ed s\u00edt\u011b<\/a> v\u00e1m tedy pom\u016f\u017ee spravovat odkudkoliv, ani\u017e byste si museli zvykat na nov\u00e9 prost\u0159ed\u00ed. <strong>Jeden \u00fa\u010det je zcela zdarma<\/strong>, a to a\u017e do 30 post\u016f m\u011bs\u00ed\u010dn\u011b. Za v\u00edce profil\u016f pak zaplat\u00edte od zhruba 150 K\u010d m\u011bs\u00ed\u010dn\u011b.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1 jak dos\u00e1hnout PNO (pod\u00edl n\u00e1klad\u016f na obratu) pod 20 % d\u00edky v\u00fdkonnostn\u00ed TikTok reklam\u011b (5x n\u00e1vratnost investice do reklamy), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\">p\u0159\u00edpadovou studii TikTok najdete tady<\/a>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Osobn\u011b mi sp\u00ed\u0161e nevyhovoval, v\u017edy jsem pot\u0159eboval spravovat v\u00edce profil\u016f na v\u00edce s\u00edt\u00edch a tak pro mne byly vhodn\u011bj\u0161\u00ed jin\u00e9 post plannery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.planoly.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_Post_Planner_Planoly-1160x1129-1.jpg\" alt=\"Planoly se v\u017edy \u0159adil k t\u011bm lep\u0161\u00edm n\u00e1stroj\u016fm, nicm\u00e9n\u011b j\u00e1 osobn\u011b v\u017edy pot\u0159eboval spravovat v\u00edce profil\u016f na v\u00edce soci\u00e1ln\u00edch s\u00edt\u00edch a tak jsem se tomuto pl\u00e1nova\u010di p\u0159\u00edsp\u011bvk\u016f vyh\u00fdbal, jeliko\u017e ve free verzi podporuje pouze jednu s\u00ed\u0165.\" class=\"wp-image-2327\"\/><\/a><figcaption class=\"wp-element-caption\">Planoly jsem vyzkou\u0161el v minulosti, v posledn\u00edch letech s n\u00edm u\u017e nem\u00e1m zku\u0161enost<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noopener\">Buffer<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Je <strong>bezplatn\u00fd post planner a\u017e pro 3 \u00fa\u010dty a 10 post\u016f<\/strong> a nab\u00edz\u00ed mimo jin\u00e9 pl\u00e1nov\u00e1n\u00ed Instagram Stories. Neomezuje se ale jen na Facebook a Instagram, dob\u0159e se v n\u011bm p\u0159ipravuje i obsah pro <a href=\"https:\/\/www.cernovsky.cz\/marketing\/socialni-sit-pinterest\/\">Pinterest<\/a>, Twitter nebo LinkedIn. V placen\u00e9 verzi pak nejste omezen\u00ed ani po\u010dtem p\u0159\u00edsp\u011bvk\u016f, a koleg\u016f, kte\u0159\u00ed je spravuj\u00ed. Bohu\u017eel tu ale neuvid\u00edte historii va\u0161ich post\u016f a vlastn\u011b ani samotn\u00fd profil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buffer je velice obl\u00edben\u00fd n\u00e1stroj, pr\u00e1v\u011b d\u00edky jeho mo\u017enosti 3 \u00fa\u010dt\u016fm zdarma. S\u00e1m jsem ho na n\u011bkolika projektech vyu\u017e\u00edval, abych nemusel zbyte\u010dn\u011b za podobn\u00fd pl\u00e1nova\u010d p\u0159\u00edsp\u011bvk\u016f platit a mus\u00edm \u0159\u00edct, \u017ee Buffer m\u00e1 jednu z <strong>nejlep\u0161\u00edch mobiln\u00edch aplikac\u00ed<\/strong> mezi t\u011bmito post plannery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_Post_Planner_Buffer-1160x1049-1.jpg\" alt=\"Osobn\u011b m\u00e1m post planner buffer velice r\u00e1d. Je to n\u00e1stroj, kter\u00fd mne nikdy nezklamal a skv\u011ble fungoval. M\u00e1 rozumn\u00e9 funkcionality za rozumnou cenu a skv\u011blou free verzi. Doporu\u010duji vyzkou\u0161et!\" class=\"wp-image-2329\"\/><\/a><figcaption class=\"wp-element-caption\">Buffer mohu v\u0159ele doporu\u010dit<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.facebook.com\/creators\/tools\/creator-studio\" target=\"_blank\" rel=\"noopener\">Creator Studio<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Z dal\u0161\u00edch mo\u017enost\u00ed nesm\u00edme zapomenout na <strong>Creator Studio<\/strong> post planner p\u0159\u00edmo od Facebooku, kter\u00e9 se v posledn\u00edch m\u011bs\u00edc\u00edch dost zlep\u0161ilo. Neb\u00fdv\u00e1 tu probl\u00e9m s <strong>automatickou publikac\u00ed<\/strong> ani s vkl\u00e1d\u00e1n\u00edm <strong>v\u011bt\u0161\u00edho mno\u017estv\u00ed jazykov\u00fdch mutac\u00ed<\/strong>. Nav\u00edc tu m\u00e1te i p\u0159ehlednou knihovnu a p\u0159esn\u011b vid\u00edte, co jste kdy publikovali.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9758\" class=\"elementor elementor-9758\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">ZDARMA p\u0159\u00edstup k NEVE\u0158EJN\u00c9 p\u0159\u00edpadovce Facebook a Instagram reklamy, kter\u00e1 za ka\u017edou investovanou 1 K\u010d do reklamy p\u0159inesla 10 K\u010d a v\u00edce (ROAS 10+, PNO pod 10 %) - 10x N\u00c1VRATNOST za posledn\u00ed rok<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_case_study\" name=\"blog form venda case study\" aria-label=\"blog form venda case study\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9758\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"7 tip\u016f, jak spr\u00e1vn\u011b na email marketing | Tom\u00e1\u0161 \u010cernovsk\u00fd\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"2386\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Osobn\u011b m\u00e1m probl\u00e9m s t\u00edm, \u017ee ne v\u0161ichni klienti vid\u00ed sv\u016fj Instagram profil, i kdy\u017e je v\u0161e spr\u00e1vn\u011b propojeno tak si na Instagramu p\u0159\u00edsp\u011bvky napl\u00e1nujete jen, kdy\u017e budete m\u00edt \u0161t\u011bst\u00ed. N\u00e1stroj je to velice robustn\u00ed a tak se v n\u011bm <strong>najdou \u010dast\u00e9 chyby<\/strong>. T\u0159eba \u017ee v\u00e1m nejde vlo\u017eit fotka, posty se nena\u010d\u00edt\u00e1, na\u010d\u00edt\u00e1n\u00ed n\u00e1stroje trv\u00e1 celkem dlouhou dobu, a dal\u0161\u00ed&#8230; Kdyby tyto chybky n\u00e1stroj nem\u011bl, jist\u011b by ho vyu\u017e\u00edvalo v\u00edce u\u017eivatel\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesm\u00edrnou v\u00fdhodou je, \u017ee to je <strong>origin\u00e1ln\u00ed n\u00e1stroj<\/strong> a je <strong>zdarma<\/strong>. Osobn\u011b tak\u00e9 <strong>mohu doporu\u010dit<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.facebook.com\/creators\/tools\/creator-studio\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_Post_Planner_CreatorStudio.png\" alt=\"Creator Studio od firmy Facebook je skv\u011bl\u00fd n\u00e1stroj, jen se v n\u011bm najde docela dost chyb a tak je jeho vyu\u017e\u00edv\u00e1n\u00ed s otazn\u00edkem. Pro Facebook v\u011bt\u0161inou funguje bez probl\u00e9mu, pro Instagram se probl\u00e9my najednou roj\u00ed.\" class=\"wp-image-2330\"\/><\/a><figcaption class=\"wp-element-caption\">Creator studio osobn\u011b vyu\u017e\u00edv\u00e1m i nyn\u00ed, ale ne v\u017edy dob\u0159e funguje<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.plannthat.com\/\" target=\"_blank\" rel=\"noopener\">Plann<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I tento post planner je pro jeden \u00fa\u010det bezplatn\u00fd a m\u016f\u017eete s jeho pomoc\u00ed vytvo\u0159it a\u017e 30 p\u0159\u00edsp\u011bvk\u016f m\u011bs\u00ed\u010dn\u011b. Nejl\u00e9pe se hod\u00ed pro <strong>Instagram<\/strong>, proto\u017ee zvl\u00e1d\u00e1 i <strong>automatickou publikaci<\/strong> a snadno se v n\u011bm p\u0159ep\u00edn\u00e1 z po\u010d\u00edta\u010dov\u00e9 verze do mobiln\u00ed appky a naopak. Nav\u00edc se d\u00e1 <strong>propojit s <\/strong><a href=\"https:\/\/www.cernovsky.cz\/marketing\/canva-grafika\/\"><strong>Canvou<\/strong><\/a>, co\u017e v\u00e1m umo\u017en\u00ed vytv\u00e1\u0159et v\u00edce interaktivn\u00edch p\u0159\u00edsp\u011bvk\u016f, kter\u00e9 maj\u00ed pro u\u017eivatele p\u0159idanou hodnotu. Chyb\u00ed zde ale knihovna m\u00e9di\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Osobn\u00ed zku\u0161enost nen\u00ed, ale v\u00edm o lidech, kte\u0159\u00ed ho vyu\u017e\u00edvaj\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.plannthat.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_Post_Planner_Plann-1160x1303-1.jpg\" alt=\"\" class=\"wp-image-2331\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nakonec nem\u016f\u017eeme vynechat ani <strong>Hootsuite<\/strong>, se kter\u00fdm jednodu\u0161e napl\u00e1nujete obsah na v\u011bt\u0161inu soci\u00e1ln\u00edch s\u00edt\u00ed. Nerozum\u00ed si pouze s <a href=\"https:\/\/www.cernovsky.cz\/marketing\/tiktok-reklama\/\">TikTokem<\/a>. Jist\u011b ocen\u00edte, \u017ee krom\u011b publikov\u00e1n\u00ed fotek zvl\u00e1dne i <strong>pl\u00e1nov\u00e1n\u00ed vide\u00ed, a to jak z YouTube, tak z va\u0161eho po\u010d\u00edta\u010de<\/strong>. Lajkovat a komentovat posty ostatn\u00edch pak m\u016f\u017eete p\u0159\u00edmo z Dashboardu. A d\u00e1le um\u00ed tato aplikace prov\u00e1d\u011bt<strong> monitoringy i anal\u00fdzy<\/strong> a p\u0159\u00edjemn\u00fdm bonusem je tak\u00e9 mo\u017enost sledovat konkr\u00e9tn\u00ed hashtagy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e budu up\u0159\u00edmn\u00fd, tak Hootsuite, Buffer a Later jsou <strong>moji t\u0159i nejobl\u00edben\u011bj\u0161\u00ed post plannery<\/strong>, kter\u00e9 maj\u00ed rozumn\u00fd bal\u00ed\u010dek slu\u017eeb <strong>zadarmo<\/strong>. Creator studio je tak\u00e9 obl\u00edben\u00fd n\u00e1stroj, ale je to n\u00e1stroj, kter\u00fd m\u00e1 ka\u017ed\u00fd k dispozici, pokud m\u00e1 Facebook str\u00e1nku, tak\u017ee ten do tohoto hodnocen\u00ed nebudu po\u010d\u00edtat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mezi oplacen\u00fdmi pl\u00e1nova\u010di p\u0159\u00edsp\u011bvk\u016f bych volil Kontentino, Zoomsphere a Hootsuite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/11\/Cernovsky_Post_Planner_HootSuite-1160x1271-1.jpg\" alt=\"Pokud budete zva\u017eovat free post planner, pak rozhodn\u011b nezapome\u0148te na Hootsuite, kter\u00fd se \u0159ad\u00ed ke skv\u011bl\u00fdm n\u00e1stroj\u016fm se silnou tradic\u00ed v oboru.\" class=\"wp-image-2332\"\/><\/a><figcaption class=\"wp-element-caption\">Hootsuite pat\u0159\u00ed k m\u00fdm obl\u00edben\u00fdm pl\u00e1nova\u010d\u016fm p\u0159\u00edsp\u011bvk\u016f na soci\u00e1ln\u00ed s\u00edt\u011b, jeliko\u017e m\u00e1 skv\u011bl\u00fd bal\u00ed\u010dek ve free verzi a tak si ho m\u016f\u017eete dob\u0159e vyzkou\u0161et a zjistit, jestli v\u00e1m bude vyhovovat<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak pl\u00e1novat obsah na soci\u00e1ln\u00edch s\u00edt\u00edch?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hlavn\u00ed je <strong>pl\u00e1novat p\u0159\u00edsp\u011bvky s dostate\u010dn\u00fdm p\u0159edstihem<\/strong>, jen tak bude zachov\u00e1na jejich vysok\u00e1 kvalita. <strong>Inspiraci <\/strong>najdete v kalend\u00e1\u0159i v\u00fdznamn\u00fdch dn\u016f, ale i <strong>u mnoha zn\u00e1m\u00fdch tv\u016frc\u016f<\/strong> z\u00a0va\u0161eho tematick\u00e9ho okruhu.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9794\" class=\"elementor elementor-9794\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">TIP na ebook ZDARMA: Bu\u010fte \u00daSP\u011a\u0160N\u00cd na soci\u00e1ln\u00edch s\u00edt\u00edch s 21 nejv\u00edc TRENDY t\u00e9maty pro TVORBU vide\u00ed a p\u0159\u00edsp\u011bvk\u016f na Instagram, TikTok, YouTube, Threads, LinkedIn, X a Facebook\n(PDF)<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_21_video_ideas\" name=\"blog form 21 temat na videa a prispevky\" aria-label=\"blog form 21 temat na videa a prispevky\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9794\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"7 tip\u016f, jak spr\u00e1vn\u011b na email marketing | Tom\u00e1\u0161 \u010cernovsk\u00fd\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"2386\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Osobn\u011b r\u00e1d preferuji <strong>inspiraci u konkurence<\/strong> a dal\u0161\u00edch subjekt\u016f ve va\u0161em odv\u011btv\u00ed. Pot\u00e9 si d\u00e1t s klientem <strong>brainstorming<\/strong>, co d\u00e1v\u00e1 a ned\u00e1v\u00e1 smysl v r\u00e1mci va\u0161ich tematick\u00fdch okruh\u016f komunikovat a v pot\u00e9 u\u017e jenom sta\u010d\u00ed p\u0159ipravit jednotliv\u00e1 t\u00e9mata na nadch\u00e1zej\u00edc\u00ed t\u00fddny a m\u011bs\u00edce a \u0161up se vrhnout do realizace p\u0159\u00edsp\u011bvk\u016f. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d si posty i stories napl\u00e1novat?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky p\u0159\u00edprav\u011b publika\u010dn\u00edho pl\u00e1nu dok\u00e1\u017eete <strong><a href=\"https:\/\/www.cernovsky.cz\/marketing\/obsahovy-marketing\/\">obsah<\/a><\/strong> l\u00e9pe p\u0159izp\u016fsobit va\u0161emu publiku a <strong>celkov\u011b optimalizovat<\/strong>.<strong> <\/strong>Pom\u016f\u017ee v\u00e1m to zamyslet se nad tvorbou v del\u0161\u00edm \u010dasov\u00e9m horizontu, co\u017e v\u00e1m p\u0159inese pot\u0159ebn\u00fd odstup a nadhled a z\u00e1rove\u0148 <strong>nebudete m\u00edt starosti s postov\u00e1n\u00edm na posledn\u00ed chv\u00edli<\/strong>.<strong> <\/strong>V neposledn\u00ed \u0159ad\u011b je to i cesta k propojen\u00ed v\u0161ech va\u0161ich platforem a&nbsp;snadn\u011bj\u0161\u00edmu <a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\">vyhodnocov\u00e1n\u00ed v\u00fdsledk\u016f kampan\u00ed t\u0159eba na Facebooku<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tip na z\u00e1v\u011br<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pro dlouhodob\u00e9 pl\u00e1nov\u00e1n\u00ed se spoust\u011b m\u00fdch klient\u016f osv\u011bd\u010dil i <strong>\u201coby\u010dejn\u00fd\u201d Excel <\/strong>nebo jeho online verze \u2013 sd\u00edlen\u00fd Google Sheet. V\u0161e je tam p\u0159ehledn\u011b uspo\u0159\u00e1dan\u00e9 a nen\u00ed probl\u00e9m to kdykoliv zm\u011bnit. Nav\u00edc v\u00e1s to nebude nic st\u00e1t. Automatickou publikaci nebo analytiku ale tyto n\u00e1stroje pochopiteln\u011b neum\u00ed. Hod\u00ed se tedy sp\u00ed\u0161e<strong> pro men\u0161\u00ed \u00fa\u010dty<\/strong>, kde pracujete jen s jednou, maxim\u00e1ln\u011b dv\u011bma soci\u00e1ln\u00edmi s\u00edt\u011bmi a nepot\u0159ebujete k tomu data ani r\u016fzn\u00e9 p\u0159\u00edstupy spr\u00e1vc\u016f, klient\u016f apod.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Spousta bloger\u016f a tv\u016frc\u016f tak\u00e9 <\/strong>nab\u00edz\u00ed <strong>svoje post plannery<\/strong> ke sta\u017een\u00ed <strong>zdarma<\/strong>, nap\u0159\u00edklad p\u0159i registraci k odb\u011bru newsletteru. Funguj\u00ed v\u011bt\u0161inou podobn\u011b jako Excel, jen s r\u016fzn\u00fdmi druhy vylep\u0161en\u00ed, a tak jsou op\u011bt vhodn\u00e9 sp\u00ed\u0161e pro mal\u00e9 podnikatele nebo jednotlivce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud bych v\u00e1m mohl d\u00e1t doporu\u010den\u00ed, za\u010dn\u011bte s Excelem a pot\u00e9 si vyzkou\u0161ejte n\u011bkter\u00fd z 10 v\u00fd\u0161e zm\u00edn\u011bn\u00fdch n\u00e1stroj\u016f a posu\u0148te va\u0161e social media pl\u00e1nov\u00e1n\u00ed na nov\u00fd level.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cernovsky.cz\/kategorie\/case-studies\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/kategorie\/case-studies\/\" target=\"_blank\" rel=\"noreferrer noopener\">P\u0159\u00edpadov\u00e9 studie na\u0161\u00ed pr\u00e1ce najdete tady<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denn\u011b sd\u00edl\u00edme hodnotn\u00e9 tipy na&nbsp;sv\u016fj <a href=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>, <a href=\"https:\/\/www.threads.net\/@cernovskycz\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" target=\"_blank\" rel=\"noreferrer noopener\">Threads<\/a>,&nbsp;<a href=\"https:\/\/www.tiktok.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a>,&nbsp;<a href=\"https:\/\/www.facebook.com\/cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/cernovskytomas\" data-type=\"link\" data-id=\"https:\/\/twitter.com\/cernovskytomas\" target=\"_blank\" rel=\"noreferrer noopener\">X<\/a>,&nbsp;<a href=\"https:\/\/www.youtube.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a>&nbsp;a&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovskycz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>. Najdete tam dal\u0161\u00ed tipy pro va\u0161i reklamu a na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovsky_tomas\/\" target=\"_blank\" rel=\"noreferrer noopener\">osobn\u00edm Instagramu<\/a>&nbsp;najdete i st\u0159\u00edpky z&nbsp;m\u00e9ho osobn\u00edho \u017eivota, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bjte se planerov\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na str\u00e1nce&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/muj-pribeh\/\">M\u016fj p\u0159\u00edb\u011bh<\/a>, m\u00e9 hodnoty naleznete na str\u00e1nce&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/me-hodnoty\/\">M\u00e9 hodnoty<\/a>&nbsp;a m\u00e9 slu\u017eby najdete&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/sluzby\/\">zde<\/a>. Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Zdroje<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.creativelysquared.com\/article\/top-5-free-apps-for-curating-the-perfect-instagram-feed\" target=\"_blank\" rel=\"noopener\">https:\/\/www.creativelysquared.com\/article\/top-5-free-apps-for-curating-the-perfect-instagram-feed<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.greensocs.cz\/zjednoduste-si-planovani-prispevku-pro-socialni-site\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.greensocs.cz\/zjednoduste-si-planovani-prispevku-pro-socialni-site\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/loudavymkrokem.cz\/publikacni-plan\/\" target=\"_blank\" rel=\"noopener\">https:\/\/loudavymkrokem.cz\/publikacni-plan\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.marionmarketing.cz\/post\/planovace-prispevku-na-socialni-site\" target=\"_blank\" rel=\"noopener\">https:\/\/www.marionmarketing.cz\/post\/planovace-prispevku-na-socialni-site<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/pohled-za-hranice.cz\/free-aplikace-pro-planovani-na-instagram\/\" target=\"_blank\" rel=\"noopener\">https:\/\/pohled-za-hranice.cz\/free-aplikace-pro-planovani-na-instagram\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.socials.cz\/cs\/blog\/5-aplikaci-ktere-vam-usnadni-spravu-socialnich-siti-recenze-a-pouziti-v-praxi-20\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.socials.cz\/cs\/blog\/5-aplikaci-ktere-vam-usnadni-spravu-socialnich-siti-recenze-a-pouziti-v-praxi-20\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00dasp\u011bch na soci\u00e1ln\u00edch s\u00edt\u00edch nen\u00ed jen o p\u011bkn\u00fdch fotk\u00e1ch a poutav\u00fdch textech. Pokud chcete m\u00edt opravdu dobr\u00fd firemn\u00ed, ale i osobn\u00ed profil, mus\u00edte m\u00edt promy\u0161lenou strategii a ve\u0161ker\u00e9 posty pl\u00e1novat skrze post plannery (pl\u00e1nova\u010de p\u0159\u00edsp\u011bvk\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch). N\u011bkomu vyhovuje m\u00edt dop\u0159edu p\u0159ipraven\u00fd ve\u0161ker\u00fd obsah v\u010detn\u011b stories, n\u011bkdo se zam\u011b\u0159uje jen na pevn\u00e9 p\u0159\u00edsp\u011bvky. Stejn\u011b [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5624,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"post planner","footnotes":""},"categories":[9],"tags":[19,26,13,11],"class_list":["post-2320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-facebook","tag-instagram","tag-linkedin","tag-socialni-site"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=2320"}],"version-history":[{"count":4,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2320\/revisions"}],"predecessor-version":[{"id":9820,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2320\/revisions\/9820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/5624"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=2320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=2320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=2320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}