{"id":2303,"date":"2021-10-29T08:57:00","date_gmt":"2021-10-29T06:57:00","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=2303"},"modified":"2024-04-22T15:27:37","modified_gmt":"2024-04-22T13:27:37","slug":"texty-v-reklame-marketingu","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/texty-v-reklame-marketingu\/","title":{"rendered":"Jak ps\u00e1t texty v reklam\u011b a marketingu: 9 tip\u016f z praxe (p\u0159\u00edklady nejlep\u0161\u00edch a nejhor\u0161\u00edch text\u016f)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kdy\u017e se \u0159ekne \u201c<strong>dobr\u00e1 a \u0161patn\u00e1 reklama\u201d<\/strong>, v\u011bt\u0161in\u011b z n\u00e1s se asi vybav\u00ed televizn\u00ed spoty, YouTube videa nebo slogany na billboardech. Tentokr\u00e1t se ale zam\u011b\u0159\u00edme na texty v reklam\u011b<strong> na <a href=\"https:\/\/www.cernovsky.cz\/marketing\/top-10-socialni-site\/\">soci\u00e1ln\u00edch s\u00edt\u00edch<\/a><\/strong>. \u0158ekneme si, <strong>jak\u00fdch z\u00e1sad se p\u0159i psan\u00ed <\/strong><a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\"><strong>reklamn\u00edch text\u016f<\/strong> <strong>na Facebooku<\/strong><\/a><strong> a <a href=\"https:\/\/www.cernovsky.cz\/marketing\/jak-uspet-na-instagramu\/\">Instagramu<\/a> dr\u017eet <\/strong>a \u010deho se naopak vyvarovat. Nejl\u00e9pe se v\u0161echno vysv\u011btluje na p\u0159\u00edkladech, proto nebudou chyb\u011bt \u010desk\u00e9 ani zahrani\u010dn\u00ed<strong> uk\u00e1zky<\/strong> t\u011bch nejpoveden\u011bj\u0161\u00edch reklam (<a href=\"https:\/\/www.cernovsky.cz\/marketing\/top-7-nejlepsi-svetove-reklamy-2020\/\">7 nejpoveden\u011bj\u0161\u00edch reklam roku 2020<\/a>), ale tak\u00e9 t\u011bch nejhor\u0161\u00edch.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00edt\u011bz\u00ed stru\u010dn\u00e1, jasn\u00e1 a v\u00fdsti\u017en\u00e1 komunikace<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dne\u0161n\u00ed doba je velmi rychl\u00e1, a tak nepo\u010d\u00edtejte s t\u00edm, \u017ee budou m\u00edt va\u0161i fanou\u0161ci \u010dasu nazbyt. <strong>Hlavn\u00ed sd\u011blen\u00ed proto sm\u011b\u0159ujte u\u017e na za\u010d\u00e1tek <\/strong>a nezahlcujte je zbyte\u010dn\u00fdmi podrobnostmi. Samoz\u0159ejm\u011b z\u00e1le\u017e\u00ed, o jak\u00fd typ reklamy se jedn\u00e1. <strong>Pokud v\u00e1s lid\u00e9<\/strong> je\u0161t\u011b <strong>neznaj\u00ed<\/strong>, opravdu se vyplat\u00ed ps\u00e1t texty v reklam\u011b maxim\u00e1ln\u011b<strong> stru\u010dn\u011b a jasn\u011b<\/strong>. Nap\u0159\u00edklad u <a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\">remarketingu<\/a> ale u\u017e m\u016f\u017eete j\u00edt v\u00edce do hloubky a na u\u017eivatele v\u00edce zatla\u010dit s urgenc\u00ed. Jestli\u017ee pot\u0159ebujete napsat del\u0161\u00ed sd\u011blen\u00ed, nezapome\u0148te ho strukturovat a bez obav p\u0159idejte i souvisej\u00edc\u00ed <strong>emotikony<\/strong>. Jen to s nimi nep\u0159eh\u00e1n\u011bjte. Plenky pro d\u011bti c\u00edlen\u00e9 na miminka unesou v\u00edce emotikon\u016f, ne\u017e prodej SaaS produktu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/10\/Cernovsky_texty_v_reklame_Cannasutra.jpg\" alt=\"Texty v reklam\u011b se pova\u017euj\u00ed za kr\u00e1lovskou discipl\u00ednu. Pokud um\u00edte dob\u0159e napsat text, va\u0161e pravd\u011bpodobnost, \u017ee va\u0161e reklama usp\u011bje, n\u00e1sobn\u011b vzr\u016fst\u00e1. Obr\u00e1zky a videa samoz\u0159ejm\u011b hraj\u00ed z\u00e1sadn\u00ed roli, ale v\u011bcn\u00fd, citliv\u00fd, l\u00edbiv\u00fd a poveden\u00fd text posune va\u0161i reklamu na dal\u0161\u00ed \u00farove\u0148.\" class=\"wp-image-2309\"\/><figcaption class=\"wp-element-caption\">Texty v reklam\u011b Cannasutra &#8211; uk\u00e1zka reklamy na Facebooku<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bu\u010fte origin\u00e1ln\u00ed a m\u011bjte sv\u016fj komunika\u010dn\u00ed styl<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tomu, co nab\u00edz\u00edte, byste m\u011bli p\u0159izp\u016fsobit i podobu komunikace.<\/strong> Jinak budete ps\u00e1t texty pro outdoorov\u00e9 nad\u0161ence, jinak pro milovn\u00edky luxusn\u00ed m\u00f3dy a jinak pro teenagery, kte\u0159\u00ed si obl\u00edbili streetwear. Nikde ale nen\u00ed ps\u00e1no,\u00a0\u017ee se nem\u016f\u017eete odli\u0161it, b\u00fdt origin\u00e1ln\u00ed a nap\u0159\u00edklad jako prodejce luxusn\u00ed kosmetiky sv\u00fdm klient\u016fm tykat a pou\u017e\u00edvat velk\u00e9 mno\u017estv\u00ed emotikon\u016f. Hlavn\u00ed je vybrat si <strong>jednotn\u00fd styl<\/strong> a toho se dr\u017eet. A nic by na tom nem\u011bla m\u011bnit ani situace, kdy profil spravuje v\u00edce lid\u00ed.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1, jak vyprodat sklady d\u00edky Facebook, Instagram a Google Ads reklam\u011b s PNO pod 15 % (jako se to povedlo u na\u0161eho klienta), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\">p\u0159\u00edpadovou studii najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dazce s t\u00edm pak souvis\u00ed i dal\u0161\u00ed specifika, kter\u00e1 je nutn\u00e9 si vyjasnit p\u0159edem. U\u017e v\u00edte, jestli budete sleduj\u00edc\u00ed oslovovat jm\u00e9nem nebo p\u0159\u00edjmen\u00edm, jak je budete zdravit nebo zda budete ps\u00e1t texty v reklam\u011b sp\u00ed\u0161e spisovn\u011b \u010di nespisovn\u011b?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/10\/Cernovsky_texty_v_reklame_IKEA-edited.png\" alt=\"IKEA v r\u00e1mci sv\u00e9 Facebook reklamy pro pro podporu LGBT+ skupiny zvolila del\u0161\u00ed textaci, co\u017e nutn\u011b nemus\u00ed b\u00fdt na \u0161kodu, ale obecn\u011b je zn\u00e1mo, \u017ee l\u00e9pe funguj\u00ed krat\u0161\u00ed a \u00fadern\u011bj\u0161\u00ed textace.\" class=\"wp-image-2314\"\/><figcaption class=\"wp-element-caption\">IKEA a jejich reklamn\u00ed text na Facebooku pro podporu LGBT+<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Je nutn\u00e9 dodr\u017eet po\u010det znak\u016f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Texty v reklam\u011b by m\u011bly m\u00edt spr\u00e1vnou d\u00e9lku. Rozhodn\u011b byste d\u00e9lku nem\u011bli podce\u0148ovat, proto\u017ee <strong>p\u0159i v\u011bt\u0161\u00edm po\u010dtu znak\u016f se sd\u011blen\u00ed nebude zobrazovat cel\u00e9<\/strong> a m\u016f\u017ee ztratit smysl. To plat\u00ed zejm\u00e9na pro <strong>titulek a description<\/strong> a pro um\u00edst\u011bn\u00ed v prav\u00e9m sloupci na Facebooku, kde nen\u00ed tolik prostoru jako ve Facebook feedu. Facebook doporu\u010duje textaci vm\u011bstnat do 280 znak\u016f. V\u00fdhodou oproti d\u0159\u00edv\u011bj\u0161ku je neomezen\u00e9 mno\u017estv\u00ed textu ve vizu\u00e1lech, ale p\u0159esto to s n\u00edm nep\u0159eh\u00e1n\u011bjte. Dlouh\u00e9 odstavce v popisku v kombinaci s obr\u00e1zkem pln\u00fdm textu prost\u011b nevypadaj\u00ed dob\u0159e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aby v\u00e1m c\u00edlov\u00e1 skupina rozum\u011bla<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Doporu\u010dujeme v\u00e1m <strong>ps\u00e1t<\/strong> ve\u0161ker\u00e9 texty v reklam\u011b <strong>jazykem va\u0161\u00ed c\u00edlov\u00e9 skupiny.<\/strong> Jen tak <strong>nebude doch\u00e1zet k nedorozum\u011bn\u00edm<\/strong> a va\u0161i z\u00e1kazn\u00edci ihned pochop\u00ed, co jste jim cht\u011bli sd\u011blit. Jednodu\u0161\u0161\u00ed to pro v\u00e1s bude, pokud m\u00e1te \u00fazk\u00e9 zam\u011b\u0159en\u00ed. Naopak majitel\u00e9 velk\u00fdch e-shop\u016f, kde se prod\u00e1v\u00e1 v\u0161e od elektroniky p\u0159es home decor a\u017e po oble\u010den\u00ed, budou ve slo\u017eit\u011bj\u0161\u00ed situaci. Mus\u00ed toti\u017e <strong>komunikaci p\u0159izp\u016fsobit i jednotliv\u00fdm reklam\u00e1m, a to podle c\u00edlen\u00ed<\/strong>. Nakonec je t\u0159eba vz\u00edt v \u00favahu i to, v jak\u00e9 n\u00e1kupn\u00ed f\u00e1zi se klienti nach\u00e1zej\u00ed. Pokud sly\u0161\u00ed o va\u0161em produktu nebo zna\u010dce poprv\u00e9, zaj\u00edmaj\u00ed je pochopiteln\u011b zcela jin\u00e9 v\u011bci, ne\u017e kdy\u017e jde o <strong>remarketing<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/10\/Cernovsky_texty_v_reklame_Zoot.png\" alt=\"T\u00e9m\u011b\u0159 neexistuje v\u00fdjimka, kde bych doporu\u010doval ps\u00e1t dlouh\u00e9 texty v reklam\u011b. Lid\u00e9 dnes necht\u011bj\u00ed \u010d\u00edst dlouh\u00e9 texty. Lid\u00e9 cht\u011bj\u00ed texty, kter\u00e9 jsou k v\u011bci, nejsou slo\u017eit\u00e9 a udr\u017e\u00ed na nich svou pozornost.\" class=\"wp-image-2311\"\/><figcaption class=\"wp-element-caption\">ZOOT a jejich Facebook reklama s del\u0161\u00ed textac\u00ed, jeliko\u017e se jedn\u00e1 o CSR aktivitu &#8211; jak se v\u00e1m textace \u010dte?<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ptejte se a p\u0159idejte v\u00fdzvy k akci<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00edm kl\u00ed\u010dem k \u00fasp\u011bchu jsou <strong>CTAs neboli v\u00fdzvy k akci<\/strong>, kter\u00fdmi zkr\u00e1tka <strong>p\u0159im\u011bjete va\u0161e fanou\u0161ky k po\u017eadovan\u00e9 aktivit\u011b<\/strong>. A\u0165 u\u017e chcete, aby v\u00e1s za\u010dali sledovat, p\u0159e\u010detli si v\u00e1\u0161 blog nebo rovnou n\u011bco nakoupili. D\u016fle\u017eit\u00e9 je si <strong>p\u0159edem stanovit c\u00edl <\/strong>va\u0161\u00ed reklamy. Na Facebooku a Instagramu v\u00e1m to hodn\u011b usnadn\u00ed <strong>call to action tla\u010d\u00edtko<\/strong>. To si zvol\u00edte u\u017e p\u0159i nastavov\u00e1n\u00ed kampan\u011b a pak ho uvid\u00edte v n\u00e1hledu vpravo dole. V sou\u010dasn\u00e9 dob\u011b jich m\u00e1te na v\u00fdb\u011br asi 15 a pat\u0159\u00ed mezi n\u011b mimo jin\u00e9: <em>Dal\u0161\u00ed informace, P\u0159ihl\u00e1sit odb\u011br, Rezervovat, Koupit, Zaregistrovat se, Kontakujte n\u00e1s, <\/em>atd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ot\u00e1zka na za\u010d\u00e1tku<\/strong> je skv\u011bl\u00fdm odrazov\u00fdm m\u016fstkem, ale jen v p\u0159\u00edpad\u011b, \u017ee se na ni d\u00e1 jednodu\u0161e odpov\u011bd\u011bt. Jinak s velk\u00fdm mno\u017estv\u00edm reakc\u00ed nepo\u010d\u00edtejte. A samoz\u0159ejm\u011b nesm\u00edte kl\u00e1st ot\u00e1zku na za\u010d\u00e1tku ka\u017ed\u00e9ho p\u0159\u00edsp\u011bvku, to nevypad\u00e1 dob\u0159e a nav\u00edc byste mohli p\u016fsobit nejist\u011b.&nbsp;V posledn\u00ed dob\u011b je zak\u00e1zan\u00e9 pt\u00e1t se <strong>moc specificky<\/strong>, takovou reklamu v\u00e1m soci\u00e1ln\u00ed s\u00edt\u011b neumo\u017en\u00ed publikovat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vyv\u00e1\u017eit to m\u016f\u017eete <strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Storytelling#:~:text=Storytelling%20describes%20the%20social%20and,preservation%20or%20instilling%20moral%20values.\" target=\"_blank\" rel=\"noopener\">storytellingem<\/a>, informacemi z historie va\u0161\u00ed zna\u010dky, zaj\u00edmavostmi<\/strong> apod. Jako <strong>p\u0159\u00edklad nedota\u017een\u00e9ho copy<\/strong> uvedu nap\u0159\u00edklad ot\u00e1zku <strong>\u201cSouhlas\u00edte?\u201d<\/strong> na \u00fapln\u00e9m konci reklamn\u00edho sd\u011blen\u00ed. T\u00edm asi diskuzi nerozpout\u00e1te, mnohem v\u011bt\u0161\u00ed \u0161anci budete m\u00edt nap\u0159\u00edklad s touto v\u011btou: \u201cSouhlas\u00edte? Tak dejte lajk.\u201d Lid\u00e9 tak hned budou v\u011bd\u011bt, co maj\u00ed d\u011blat a mnohem pravd\u011bpodobn\u011bji se do diskuze zapoj\u00ed. <a href=\"https:\/\/www.cernovsky.cz\/marketing\/jak-uspet-na-instagramu\/\">Na Instagramu<\/a> pak v\u00fdborn\u011b funguje i ozna\u010dov\u00e1n\u00ed p\u0159\u00e1tel, zejm\u00e9na u sout\u011b\u017e\u00ed a anket.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Texty v reklam\u011b nesm\u00ed b\u00fdt jen prodejn\u00ed&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u017en\u00e1 to zn\u00ed jako kli\u0161\u00e9, ale u\u017eivatel\u00e9 hledaj\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch<strong> p\u0159idanou hodnotu<\/strong>. Cht\u011bj\u00ed si odpo\u010dinout a pobavit se, p\u0159\u00edpadn\u011b z\u00edskat nov\u00e9 v\u011bdomosti a inspiraci. A je na v\u00e1s, jak si s t\u00edm porad\u00edte <a href=\"https:\/\/www.cernovsky.cz\/marketing\/jak-najit-facebook-reklamu-konkurence\/\"><strong>v reklam\u00e1ch na Facebooku<\/strong><\/a><strong> \u010di Instagramu<\/strong>, ale <strong>ur\u010dit\u011b by nem\u011bly b\u00fdt jen \u010dist\u011b prodejn\u00ed<\/strong>. Na jeden takov\u00fd p\u0159\u00edsp\u011bvek si p\u0159ipravte minim\u00e1ln\u011b dva a\u017e t\u0159i informativn\u00ed a z\u00e1bavn\u00e9. Vyu\u017e\u00edt k tomu m\u016f\u017eete nejr\u016fzn\u011bj\u0161\u00ed zaj\u00edmavosti z va\u0161eho oboru, v\u00fdznamn\u00e9 dny nebo \u017ehav\u00e9 novinky.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1 jak dos\u00e1hnout PNO (pod\u00edl n\u00e1klad\u016f na obratu) pod 20 % d\u00edky v\u00fdkonnostn\u00ed TikTok reklam\u011b (5x n\u00e1vratnost investice do reklamy), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\">p\u0159\u00edpadovou studii TikTok najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ne\u017e se pod\u00edv\u00e1me na n\u011bkolik p\u0159\u00edklad\u016f, cht\u011bl bych v\u00e1s jen upozornit, \u017ee jde o <strong>m\u016fj subjektivn\u00ed n\u00e1zor, podlo\u017een\u00fd hodnocen\u00edm dal\u0161\u00edch odborn\u00edk\u016f<\/strong> nebo marketingov\u00fdch \u017eeb\u0159\u00ed\u010dk\u016f. Najdou se i profesion\u00e1lov\u00e9, kte\u0159\u00ed vybran\u00e9 reklamy na soci\u00e1ln\u00edch s\u00edt\u00edch hodnot\u00ed p\u0159esn\u011b naopak. Tak jako v\u017edy, texty jsou o pocitu, kter\u00fd je v\u017edy subjektivn\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kvalitn\u00ed \u010desk\u00e9 texty v reklam\u011b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nejlep\u0161\u00ed texty<\/strong> v reklam\u011b klasick\u00fdch i reklamn\u00edch post\u016f m\u016f\u017eete <strong>v \u010desk\u00e9m prost\u0159ed\u00ed<\/strong> pravideln\u011b vid\u011bt na profilech zna\u010dek <strong>IKEA, Zoot, Air Bank, Lidl, Lush, Sephora nebo Bonami<\/strong>. A co je v\u0161echny spojuje? Neboj\u00ed se b\u00fdt <strong>origin\u00e1ln\u00ed<\/strong> a experimentovat a tak\u00e9 <strong>reagovat<\/strong> na aktu\u00e1ln\u00ed ud\u00e1losti. Dok\u00e1\u017e\u00ed <strong>uznat<\/strong> svoji chybu, z\u00e1kazn\u00edk\u016fm se omluv\u00ed a je\u0161t\u011b ji vyu\u017eij\u00ed pro zpest\u0159en\u00ed komunikace. Nav\u00edc r\u00e1di do tvorby obsahu zapojuj\u00ed sv\u00e9 fanou\u0161ky a neboj\u00ed se jich zeptat na n\u00e1zor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/10\/Cernovsky_texty_v_reklame_AirBank-1160x784-1.jpg\" alt=\"Texty v reklam\u00e1ch AirBank jsou v\u017edy poveden\u00e9. Na nic si nehraj\u00ed a sna\u017e\u00ed se v\u0161e komunikovat srozumiteln\u011b a jednodu\u0161e pro b\u011b\u017en\u00e9ho u\u017eivatele. V\u00ed, kdo je jejich c\u00edlov\u00e1 skupina a respektuj\u00ed to ve sv\u00e9 komunikaci.\" class=\"wp-image-2310\"\/><figcaption class=\"wp-element-caption\">Pokud jste n\u011bkdy vid\u011bli reklamu od AirBank, pak v\u00edte, \u017ee se sna\u017e\u00ed nudn\u00e9 odv\u011btv\u00ed ud\u011blat z\u00e1bavn\u00fdm pro z\u00e1kazn\u00edka<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nepoveden\u00e1 reklama na \u010desk\u00fdch a slovensk\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Naproti tomu za <strong>nejhor\u0161\u00ed<\/strong> jsou u n\u00e1s pova\u017eov\u00e1ny reklamy reklamn\u00ed agentury <strong>Inizio, online platformy pro obchodov\u00e1n\u00ed eToro nebo fashion zna\u010dky LELOSI<\/strong>. Texty v reklam\u011b agentury Inizio jsou nicne\u0159\u00edkaj\u00edc\u00ed a bez n\u00e1padu, zato se spoustou pravopisn\u00fdch\u00a0chyb. Ob\u010das se m\u016f\u017eete setkat i s nevhodn\u00fdm nebo ur\u00e1\u017eliv\u00fdm sd\u011blen\u00edm. Prodejce leg\u00edn LELOSI zase v\u011bt\u0161inou opakuje stejn\u00e9 sd\u011blen\u00ed, a k tomu jen vym\u011b\u0148uje fotky spolupracuj\u00edc\u00edch <a href=\"https:\/\/www.cernovsky.cz\/marketing\/influencer-marketing-navod\/\">influencerek<\/a>. Jindy dokonce v reklam\u011b nech\u00e1 jejich popisek, co\u017e m\u016f\u017ee b\u00fdt pro potenci\u00e1ln\u00ed z\u00e1kazn\u00edky matouc\u00ed.\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9758\" class=\"elementor elementor-9758\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">ZDARMA p\u0159\u00edstup k NEVE\u0158EJN\u00c9 p\u0159\u00edpadovce Facebook a Instagram reklamy, kter\u00e1 za ka\u017edou investovanou 1 K\u010d do reklamy p\u0159inesla 10 K\u010d a v\u00edce (ROAS 10+, PNO pod 10 %) - 10x N\u00c1VRATNOST za posledn\u00ed rok<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_case_study\" name=\"blog form venda case study\" aria-label=\"blog form venda case study\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9758\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/10\/Cernovsky_texty_v_reklame_LELOSI.jpg\" alt=\"Texty v reklam\u011b firmy LELOSI nejsou ide\u00e1ln\u00ed a je vid\u011bt, \u017ee si na nich firma ned\u00e1v\u00e1 tolik z\u00e1le\u017eet. Ur\u010dit\u011b bych doporu\u010dil v\u011bnovat jim v\u00edce \u010dasu, aby v\u00edce respektovaly c\u00edlovou skupinu.\" class=\"wp-image-2306\"\/><figcaption class=\"wp-element-caption\">Reklama od firmy LELOSI<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/10\/Cernovsky_texty_v_reklame_Inizio-1160x874-1.jpg\" alt=\"\" class=\"wp-image-2308\"\/><figcaption class=\"wp-element-caption\">Inizio a jejich texty v reklam\u011b &#8211; jedn\u00e1 se o agresivn\u00ed reklamu, jak\u00fd na ni m\u00e1te n\u00e1zor?<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nepoveden\u00e9 reklamn\u00ed texty na mezin\u00e1rodn\u00ed \u00farovni<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Za posledn\u00ed roky se nepovedly texty v reklam\u011b jak u popisk\u016f tak ani ve vizu\u00e1lech nap\u0159\u00edklad m\u00f3dn\u00edmu domu Bloomingdale&#8217;s nebo technologick\u00e9mu gigantovi Mastercard. N\u00e1hledy n\u00ed\u017ee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/10\/Cernovsky_texty_v_reklame_Mastercard-1160x1142-1.jpg\" alt=\"\" class=\"wp-image-2312\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/10\/Cernovsky_texty_v_reklame_Bloomingdales.jpg\" alt=\"\" class=\"wp-image-2313\"\/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9794\" class=\"elementor elementor-9794\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">TIP na ebook ZDARMA: Bu\u010fte \u00daSP\u011a\u0160N\u00cd na soci\u00e1ln\u00edch s\u00edt\u00edch s 21 nejv\u00edc TRENDY t\u00e9maty pro TVORBU vide\u00ed a p\u0159\u00edsp\u011bvk\u016f na Instagram, TikTok, YouTube, Threads, LinkedIn, X a Facebook\n(PDF)<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_21_video_ideas\" name=\"blog form 21 temat na videa a prispevky\" aria-label=\"blog form 21 temat na videa a prispevky\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9794\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ps\u00e1t dobr\u00e9 texty v reklam\u011b nen\u00ed legrace. Chce to l\u00e9ta praxe, zku\u0161enost\u00ed, kontextu a propojit n\u011bkolik v\u00fd\u0161e zm\u00edn\u011bn\u00fdch tip\u016f, pak va\u0161e texty v reklam\u011b budou skute\u010dn\u011b kvalitn\u00ed a lid\u00e9 si je obl\u00edb\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denn\u011b sd\u00edl\u00edm hodnotn\u00e9 tipy na sv\u016fj&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>&nbsp;profil. Na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovskycz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagramu<\/a>&nbsp;najdete dal\u0161\u00ed tipy pro va\u0161i reklamu. St\u0159\u00edpky z m\u00e9ho osobn\u00edho \u017eivota, najdete na m\u00e9m&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovsky_tomas\/\" target=\"_blank\" rel=\"noreferrer noopener\">osobn\u00edm Instagramu<\/a>, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bjte se textov\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na str\u00e1nce&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/muj-pribeh\/\">M\u016fj p\u0159\u00edb\u011bh<\/a>, m\u00e9 hodnoty naleznete na str\u00e1nce&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/me-hodnoty\/\">M\u00e9 hodnoty<\/a>&nbsp;a m\u00e9 slu\u017eby najdete&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/sluzby\/\">zde<\/a>. Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Zdroje<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.aira.cz\/nejhorsi-reklamni-slogany-aneb-jak-pohrbit-dobry-produkt\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.aira.cz\/nejhorsi-reklamni-slogany-aneb-jak-pohrbit-dobry-produkt<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/business.instagram.com\/blog\/how-to-write-captions-that-keep-people-reading?locale=cs_CZ\" target=\"_blank\" rel=\"noopener\">https:\/\/business.instagram.com\/blog\/how-to-write-captions-that-keep-people-reading?locale=cs_CZ<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.fairytailors.cz\/reklamy-ktere-nas-zaujaly-52020\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.fairytailors.cz\/reklamy-ktere-nas-zaujaly-52020\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/jirifranek.cz\/adwords-akademie-10-18-vytvarejte-efektivni-reklamni-texty\/\" target=\"_blank\" rel=\"noopener\">https:\/\/jirifranek.cz\/adwords-akademie-10-18-vytvarejte-efektivni-reklamni-texty\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/klintmarketing.com\/controversial-ads\/\" target=\"_blank\" rel=\"noopener\">https:\/\/klintmarketing.com\/controversial-ads\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/newsfeed.cz\/5-tipu-jak-psat-reklamni-texty-na-facebooku\/\" target=\"_blank\" rel=\"noopener\">https:\/\/newsfeed.cz\/5-tipu-jak-psat-reklamni-texty-na-facebooku\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sintera.cz\/cz\/detail-novinky\/5-triku-na-lepsi-prispevky--probudte-v-sobe-social-media-specialistu\" target=\"_blank\" rel=\"noopener\">https:\/\/sintera.cz\/cz\/detail-novinky\/5-triku-na-lepsi-prispevky&#8211;probudte-v-sobe-social-media-specialistu<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/taktical.co\/blog\/absolute-worst-facebook-ads\/\" target=\"_blank\" rel=\"noopener\">https:\/\/taktical.co\/blog\/absolute-worst-facebook-ads\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/vceliste.cz\/blog\/copywriting-na-facebooku-a-instagramu-jak-sestavit-text-pro-ruzne-kanaly\/\" target=\"_blank\" rel=\"noopener\">https:\/\/vceliste.cz\/blog\/copywriting-na-facebooku-a-instagramu-jak-sestavit-text-pro-ruzne-kanaly\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/vnimatkrasu.cz\/2018\/01\/23\/5-rychlorad-lepsi-copy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/vnimatkrasu.cz\/2018\/01\/23\/5-rychlorad-lepsi-copy\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/06\/06\/best-ads\" target=\"_blank\" rel=\"noopener\">https:\/\/www.wordstream.com\/blog\/ws\/2017\/06\/06\/best-ads<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kdy\u017e se \u0159ekne \u201cdobr\u00e1 a \u0161patn\u00e1 reklama\u201d, v\u011bt\u0161in\u011b z n\u00e1s se asi vybav\u00ed televizn\u00ed spoty, YouTube videa nebo slogany na billboardech. Tentokr\u00e1t se ale zam\u011b\u0159\u00edme na texty v reklam\u011b na soci\u00e1ln\u00edch s\u00edt\u00edch. \u0158ekneme si, jak\u00fdch z\u00e1sad se p\u0159i psan\u00ed reklamn\u00edch text\u016f na Facebooku a Instagramu dr\u017eet a \u010deho se naopak vyvarovat. Nejl\u00e9pe se v\u0161echno vysv\u011btluje [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5184,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"texty v reklam\u011b","footnotes":""},"categories":[9],"tags":[19,37,7,11],"class_list":["post-2303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-facebook","tag-marketing","tag-reklama","tag-socialni-site"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=2303"}],"version-history":[{"count":2,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2303\/revisions"}],"predecessor-version":[{"id":9840,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2303\/revisions\/9840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/5184"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=2303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=2303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=2303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}