{"id":2293,"date":"2021-10-26T14:13:00","date_gmt":"2021-10-26T12:13:00","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=2293"},"modified":"2024-01-13T08:22:10","modified_gmt":"2024-01-13T07:22:10","slug":"chatbot-marketing","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/chatbot-marketing\/","title":{"rendered":"Chatboti: jak je spr\u00e1vn\u011b pou\u017e\u00edvat v roce 2024"},"content":{"rendered":"\n<p>V\u011bt\u0161ina velk\u00fdch a modern\u00edch obchod\u016f v&nbsp;online sv\u011bte je ji\u017e m\u00e1. Ano, \u0159e\u010d je o chatbotech, kte\u0159\u00ed zvl\u00e1dnou vy\u0159izovat r\u016fzn\u00e9 dotazy z\u00e1kazn\u00edku za v\u00e1s a nejen to. Poj\u010fme se dnes spole\u010dn\u011b pod\u00edvat na to, co v\u00e1m chatbot m\u016f\u017ee p\u0159in\u00e9st do va\u0161eho <a href=\"https:\/\/www.cernovsky.cz\/weby-e-shopy\/kdyz-vytvarite-e-shop-jake-reseni-zvolit\/\">e-shopu<\/a> a online podnik\u00e1n\u00ed.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co je chatbot?<\/h2>\n\n\n\n<p>Chatbot je po\u010d\u00edta\u010dov\u00fd program ur\u010den\u00fd k automatizovan\u00e9 komunikaci s lidmi. Mezi nej\u010dast\u011bji pou\u017e\u00edvan\u00e9 platformy komunikace s lidmi v online prost\u0159ed\u00ed pat\u0159\u00ed <a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook Messenger<\/a>, <a href=\"https:\/\/www.skype.com\/cs\/\" target=\"_blank\" rel=\"noopener\">Skype<\/a>, <a href=\"https:\/\/www.viber.com\/en\/\" target=\"_blank\" rel=\"noopener\">Viber<\/a>, <a href=\"https:\/\/www.whatsapp.com\/?lang=cs\" target=\"_blank\" rel=\"noopener\">WhatsApp<\/a>, <a href=\"https:\/\/telegram.org\/\" target=\"_blank\" rel=\"noopener\">Telegram<\/a>, <a href=\"https:\/\/www.wechat.com\/\" target=\"_blank\" rel=\"noopener\">WeChat<\/a>, <a href=\"https:\/\/www.kik.com\/\" target=\"_blank\" rel=\"noopener\">Kik<\/a> a <a href=\"https:\/\/slack.com\/intl\/en-cz\/\" target=\"_blank\" rel=\"noopener\">Slack<\/a>.<\/p>\n\n\n\n<p>Bot b\u00fdv\u00e1 zejm\u00e9na v <strong>z\u00e1kaznick\u00e9 podpo\u0159e<\/strong>, kde nahrazuje \u017eiv\u00e9 oper\u00e1tory. V \u010cR p\u0159es bota ji\u017e lze koupit i n\u011bkter\u00e9 produkty a slu\u017eby. V\u00fdrazn\u00e9 vyu\u017eit\u00ed nach\u00e1zej\u00ed boty v HR odv\u011btv\u00ed, kde jsou pou\u017e\u00edv\u00e1ny pro hled\u00e1n\u00ed a n\u00e1bor zam\u011bstnanc\u016f. Z\u00e1rove\u0148 jsou schopni u\u0161et\u0159it HR specialistu spoustu pr\u00e1ce a energie, jeliko\u017e dovedou ud\u011blat takov\u00e9 to prvn\u00ed s\u00edto \u00fa\u010dastn\u00edk\u016f.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Historick\u00e9 ok\u00e9nko<\/h2>\n\n\n\n<p>Prvn\u00ed n\u00e1vrhy poch\u00e1zej\u00ed u\u017e z roku 1950, kdy byl publikov\u00e1n tzv. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Turing_test\" target=\"_blank\" rel=\"noopener\">Turing\u016fv test<\/a> pro um\u011blou inteligenci. Re\u00e1ln\u00fd \u00fasp\u011bch m\u011bl a\u017e profesor <a href=\"https:\/\/en.wikipedia.org\/wiki\/Joseph_Weizenbaum\" target=\"_blank\" rel=\"noopener\">Weizenbaum<\/a>, kter\u00fd v roce 1966 vyvinul program <a href=\"https:\/\/en.wikipedia.org\/wiki\/ELIZA\" target=\"_blank\" rel=\"noopener\">Eliza<\/a> simuluj\u00edc\u00ed psychoterapeutick\u00fd rozhovor. Z nov\u011bj\u0161\u00edch program\u016f je relativn\u011b \u00fasp\u011b\u0161n\u00fd A.L.I.C.E. z roku 1995.<\/p>\n\n\n\n<p>Term\u00edn ChatterBot je p\u0159ipisov\u00e1n <a href=\"https:\/\/en.wikipedia.org\/wiki\/Michael_Mauldin_(producer)\" target=\"_blank\" rel=\"noopener\">Michaelu Mauldinovi<\/a>, kter\u00fd v 90. letech publikoval programy jako Lycos (webov\u00fd vyhled\u00e1va\u010d) nebo Verbot (chatovac\u00ed bot).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/10\/Cernovsky_chatboti_Mauldin.jpg\" alt=\"Chatbot je p\u0159ipisov\u00e1n Michaelu Mauldinovi, kter\u00fd si p\u0159ivlastnil term\u00edn ChatterBot, co\u017e byl dejme tomu p\u0159edch\u016fdce dne\u0161n\u00edch chatbot\u016f.\" class=\"wp-image-2294\"\/><figcaption>Michael Mauldin si p\u0159ivlastnil term\u00edn ChatterBot<\/figcaption><\/figure>\n\n\n\n<p><em>Michael Mauldin (<\/em><a href=\"https:\/\/www.facebook.com\/michaeltmauldin\" target=\"_blank\" rel=\"noopener\"><em>https:\/\/www.facebook.com\/michaeltmauldin<\/em><\/a><em>)<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak chatbot funguje<\/h2>\n\n\n\n<p>Existuj\u00ed dva typy chatbot\u016f. Jeden z nich je AI (um\u011bl\u00e1 inteligence). Tito boti dok\u00e1\u017e\u00ed v komunikaci s \u010dlov\u011bkem reagovat na <strong>kontext situace<\/strong>. Takov\u00e9 jsou v\u0161ak na zprovozn\u011bn\u00ed <strong>hodn\u011b n\u00e1ro\u010dn\u00e9<\/strong> a prozat\u00edm si je m\u016f\u017ee dovolit jen n\u011bkolik IT gigant\u016f. Druh\u00fd typ bota je takov\u00fd, kter\u00fd m\u00e1 v sob\u011b <strong>naprogramovan\u00e9 sc\u00e9n\u00e1\u0159e<\/strong> pro ur\u010dit\u00fd typ chov\u00e1n\u00ed. A pr\u00e1v\u011b o tomto typu se budeme bavit, jeliko\u017e to je typ, ke kter\u00e9mu se v 99 % dostanete.<\/p>\n\n\n\n<p>Uk\u00e1\u017eeme si p\u0159\u00edklad v aplikaci <a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Messenger na Facebooku<\/a>. Pokud u\u017eivatel zad\u00e1 do vyhled\u00e1vac\u00edho pole n\u00e1zev va\u0161\u00ed <a href=\"https:\/\/www.cernovsky.cz\/marketing\/b2c-b2b-marketing-chyby-rozdily\/\">firmy<\/a>, objev\u00ed se mu chatovac\u00ed ok\u00e9nko. Pak sta\u010d\u00ed kliknout na tla\u010d\u00edtko &#8220;za\u010d\u00edt&#8221; a m\u016f\u017ee <strong>konverzovat<\/strong>. Bot v\u017edy nab\u00edz\u00ed n\u00e1v\u0161t\u011bvn\u00edkovi vybrat si nap\u0159\u00edklad ze t\u0159\u00ed okruh\u016f, na kter\u00e9 m\u00e1 p\u0159eddefinovan\u00e9 odpov\u011bdi. V praxi to pak vypad\u00e1 n\u00e1sledovn\u011b &#8211; obr\u00e1zek zachycuje pov\u00edd\u00e1n\u00ed s chatbotem <a href=\"https:\/\/www.mall.cz\/\" target=\"_blank\" rel=\"noopener\">Mall.cz<\/a> a <a href=\"https:\/\/www.evropa2.cz\/\" target=\"_blank\" rel=\"noopener\">Evropy 2<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/10\/Cernovsky_chatboti_priklad-1160x489-1.png\" alt=\"Naprogramovan\u00ed chatboti jsou boti, se kter\u00fdmi se setk\u00e1te nej\u010dast\u011bji. AI boty si mohou dovolit jenom nejv\u011bt\u0161\u00ed firmy sv\u011bta a budou v ciz\u00edm jazyce. Naprogramovan\u00e9ho bota se sekvencemi si m\u016f\u017eete vytvo\u0159it i vy sami.\" class=\"wp-image-2295\"\/><figcaption>Uk\u00e1zka chov\u00e1n\u00ed naprogramovan\u00fdch bot\u016f od Mallu a Evropy 2<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kdo m\u016f\u017ee vyu\u017e\u00edt bota?<\/h2>\n\n\n\n<p>Kdokoliv. A\u0165 u\u017e prod\u00e1v\u00e1te kosmetiku, kola nebo zdravou v\u00fd\u017eivu. Samoz\u0159ejm\u011b se boti neomezuj\u00ed jen na e-shopy, vyu\u017e\u00edt je m\u016f\u017ee jak\u00e1koliv firma, ale u e-shop\u016f d\u00e1vaj\u00ed nejv\u011bt\u0161\u00ed smysl, kdy jsou schopni efektivn\u011b odbavit mno\u017estv\u00ed podobn\u00fdch dotaz\u016f, p\u0159\u00edpadn\u011b u\u017eivatele nav\u00e9st spr\u00e1vn\u00fdch sm\u011brem.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Chatbot pro e-shop<\/h2>\n\n\n\n<p>S \u010d\u00edm v\u0161\u00edm v\u00e1m m\u016f\u017ee i ten nejjednodu\u0161\u0161\u00ed chatbot pomoci?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Zpr\u00e1va o va\u0161\u00ed nep\u0159\u00edtomnosti &#8211; kdy\u017e se z\u00e1kazn\u00edk tref\u00ed mimo otev\u00edrac\u00ed dobu, bot v\u0161e vysv\u011btl\u00ed a ujist\u00ed ho, \u017ee se ke zpr\u00e1v\u011b vr\u00e1t\u00edte hned, jak to bude mo\u017en\u00e9.<\/li><li>Uv\u00edt\u00e1n\u00ed &#8211; prvn\u00ed dojem mus\u00ed b\u00fdt perfektn\u00ed a proto je hezk\u00e9 nov\u00e9ho z\u00e1kazn\u00edka p\u0159iv\u00edtat, p\u0159\u00edpadn\u011b nab\u00eddnout odpov\u011bdi na nej\u010dast\u011bj\u0161\u00ed dotazy a poslat kontakt na obchodn\u00edho z\u00e1stupce\/prodejnu.<\/li><li>Pr\u016fzkum &#8211; pokud chcete vybrat nov\u00e9 produkty na e-shop podle pot\u0159eb va\u0161ich z\u00e1kazn\u00edk\u016f, zeptejte se jich na to, co by uv\u00edtali v sortimentu.<\/li><\/ul>\n\n\n\n<p>Tohle je jen p\u00e1r tip\u016f na vyu\u017eit\u00ed bota, ur\u010dit\u011b v\u00e1s napadne to prav\u00e9 pro v\u00e1\u0161 byznys. V\u017edy z\u00e1le\u017e\u00ed na tom, co um\u00ed (jednoduch\u00fd v\u00fdb\u011br z mo\u017enost\u00ed vs. slo\u017eit\u011bj\u0161\u00ed chat s AI).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kdo v \u010cesku vyu\u017e\u00edv\u00e1 chatboty?<\/h2>\n\n\n\n<p>A\u010dkoliv chatboti nejsou \u017ehavou novinkou, v \u010cesku je st\u00e1le vyu\u017e\u00edv\u00e1 jen minimum firem. Mezi ty nejzn\u00e1m\u011bj\u0161\u00ed pat\u0159\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.mall.cz\/\" target=\"_blank\" rel=\"noopener\">Mall.cz<\/a> &#8211; odpov\u00ed nej\u010dast\u011bj\u0161\u00ed ot\u00e1zky a porad\u00ed s v\u00fdb\u011brem k\u00e1vovaru.<\/li><li><a href=\"https:\/\/www.axa-assistance.cz\/\" target=\"_blank\" rel=\"noopener\">AXA Asisstance<\/a> &#8211; s klientem uzav\u0159e cestovn\u00ed poji\u0161t\u011bn\u00ed.<\/li><li><a href=\"https:\/\/www.evropa2.cz\/\" target=\"_blank\" rel=\"noopener\">Evropa 2<\/a> &#8211; zeptat se m\u016f\u017eete na to, co se pr\u00e1v\u011b hraje, naj\u00edt si informace o sout\u011b\u017e\u00edch nebo t\u0159eba napsat do redakce.<\/li><li>Skv\u011bl\u00fdm p\u0159\u00edkladem vyu\u017eit\u00ed chatbota pro pr\u016fzkum je chatbot Pepa, kter\u00fd pom\u00e1hal Eli\u0161ce Vyhn\u00e1nkov\u00e9 a Michelle Losekoot zjistit data o spr\u00e1vc\u00edch soci\u00e1ln\u00edch s\u00edt\u00ed.<\/li><li>Chatbot Karel je zn\u00e1m\u00fd zase z reklamy na <a href=\"https:\/\/firma.kofola.cz\/\" target=\"_blank\" rel=\"noopener\">Kofolu<\/a>. Schv\u00e1ln\u011b kolik z v\u00e1s u\u010dilo Karla l\u00e1sce?<\/li><\/ul>\n\n\n\n<p>Z celosv\u011btov\u00fdch spole\u010dnost\u00ed pak stoj\u00ed za zm\u00ednku nap\u0159\u00edklad chatboty <a href=\"https:\/\/edition.cnn.com\/\" target=\"_blank\" rel=\"noopener\">CNN<\/a>, <a href=\"https:\/\/www.bbc.com\/\" target=\"_blank\" rel=\"noopener\">BBC<\/a>,, <a href=\"https:\/\/www.uber.com\/cz\/cs\/\" target=\"_blank\" rel=\"noopener\">Uber<\/a>, <a href=\"https:\/\/www.burgerking.cz\/\" target=\"_blank\" rel=\"noopener\">Burger King<\/a> a jin\u00e9. Boti se toti\u017e daj\u00ed vyu\u017e\u00edt nejenom ve sv\u011bt\u011b obchod\u016f, dok\u00e1\u017eou komunikovat prakticky o \u010demkoliv. M\u016f\u017eete si p\u0159es n\u011b objednat j\u00eddlo, zeptat se na po\u010das\u00ed, zamluvit si taxi nebo t\u0159eba odeb\u00edrat obl\u00edben\u00e9 \u010dl\u00e1nky z va\u0161eho online magaz\u00ednu.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/10\/Cernovsky_chatboti_2-1160x1003-1.jpg\" alt=\"Chatboti se budou d\u0159\u00edve nebo pozd\u011bji \u0159adit mezi jednu z kl\u00ed\u010dov\u00fdch technologi\u00ed v z\u00e1kaznick\u00e9m servisu. Ur\u010dit\u011b se \u010dasem dostanou i do dal\u0161\u00edch odv\u011btv\u00ed, nicm\u00e9n\u011b toto odv\u011btv\u00ed je pro invazi chatbot\u016f ot\u00e1zkou \u010dasu.\" class=\"wp-image-2296\"\/><figcaption>Boti budou hr\u00e1t \u010d\u00edm d\u00e1l t\u00edm v\u011bt\u0161\u00ed roli v budoucnu, pro \u0161k\u00e1lov\u00e1n\u00ed e-shopu jsou nezbytn\u00e9<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kde mohou p\u016fsobit chatboti?<\/h2>\n\n\n\n<p>Ide\u00e1ln\u00ed m\u00edsto pro chatbota je samoz\u0159ejm\u011b tam, kde jsou va\u0161i z\u00e1kazn\u00edci. M\u016f\u017eete si vybrat z&nbsp;velk\u00e9 \u0161k\u00e1ly m\u00edst.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Facebook Messenger<\/h3>\n\n\n\n<p>Messenger je jedna nejpou\u017e\u00edvan\u011bj\u0161\u00edch chatovac\u00edch aplikac\u00ed v\u016fbec. A lid\u00e9 nemus\u00ed mluvit jen spolu. <a href=\"https:\/\/www.cernovsky.cz\/marketing\/b2c-b2b-marketing-chyby-rozdily\/\">Firmy<\/a> a zna\u010dky m\u016f\u017eou p\u0159es Messenger odpov\u00eddat na ot\u00e1zky, p\u0159edstavovat a prod\u00e1vat sv\u00e9 slu\u017eby a produkty.<\/p>\n\n\n\n<p>Messenger m\u00e1 v sob\u011b r\u016fzn\u00e9 vychyt\u00e1vky jako galerie, p\u0159es kter\u00e9 pom\u011brn\u011b dob\u0159e p\u0159edstav\u00edte r\u016fzn\u00e9 mo\u017enosti, kter\u00e9 lid\u00e9 maj\u00ed k dispozici. Lze ho tedy vyu\u017e\u00edt i v r\u00e1mci <a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\">akvizi\u010dn\u00ed kampan\u011b na Facebooku<\/a> nebo <a href=\"https:\/\/www.cernovsky.cz\/marketing\/top-10-socialni-site\/\">jin\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch<\/a>, kter\u00e1 umo\u017e\u0148uje napojen\u00ed bot\u016f.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">E-mail<\/h3>\n\n\n\n<p>Roboti v komunikaci byli je\u0161t\u011b d\u0159\u00edv, ne\u017e vznikl n\u00e1zev chatbot. Ji\u017e n\u011bkolik let m\u016f\u017eete v e-mailu reagovat na to, co \u010dlov\u011bk ud\u011bl\u00e1. Autoresponder neboli e-mailov\u00fd automat zas\u00edl\u00e1 e-maily podle toho, jak na n\u011b \u010dlov\u011bk reaguje nebo nereaguje.<\/p>\n\n\n\n<p>Nejmodern\u011bj\u0161\u00ed trendy sm\u011b\u0159uj\u00ed pr\u00e1v\u011b k rozpozn\u00e1v\u00e1n\u00ed odpov\u011bd\u00ed a ide\u00e1ln\u011b automatickou reakc\u00ed na n\u011b. A rozhodn\u011b t\u00edm nemysl\u00edm reakci typu \u201ePr\u00e1v\u011b jsem na dovolen\u00e9\u2026\u201c.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SMS<\/h3>\n\n\n\n<p>M\u00edra doru\u010den\u00ed SMS je t\u00e9m\u011b\u0159 100 %. To z nich d\u011bl\u00e1 ultim\u00e1tn\u00ed kan\u00e1l pro komunikaci se z\u00e1kazn\u00edky a jsou st\u00e1le popul\u00e1rn\u011bj\u0161\u00ed. Ani na vol\u00e1n\u00ed lid\u00e9 nereaguj\u00ed tak, jako na SMS. <\/p>\n\n\n\n<p>U SMS se lid\u00e9 moc nevypisuj\u00ed, a tak je pro chatbota rozpozn\u00e1n\u00ed jazyka jednodu\u0161\u0161\u00ed. A kdyby to nevy\u0161lo, tak je tu st\u00e1le lidsk\u00e1 z\u00e1loha.<\/p>\n\n\n\n<p>Jen pozor: Hromadn\u00e9 a nec\u00edlen\u00e9 SMS jsou velmi \u010dasto br\u00e1ny jako otravov\u00e1n\u00ed, spam a mohou <strong>po\u0161kodit<\/strong> va\u0161i zna\u010dku.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Web<\/h3>\n\n\n\n<p>Chat na <a href=\"https:\/\/www.cernovsky.cz\/weby-e-shopy\/wordpress-webove-stranky-pro-vsechny\/\">webu<\/a> nen\u00ed nic nov\u00e9ho. Prvn\u00ed na na\u0161ich str\u00e1nk\u00e1ch vysko\u010dil u\u017e p\u0159ed 10 lety. Ale musel u n\u011bj sed\u011bt \u010dlov\u011bk. A\u017e s p\u0159\u00edchodem chatbot\u016f se firm\u00e1m uvolnily ruce. Chatbot n\u00e1v\u0161t\u011bvn\u00edka na str\u00e1nk\u00e1ch p\u0159iv\u00edt\u00e1, nasm\u011bruje tam, kam pot\u0159ebuje a pokud je to vhodn\u00e9, tak i propoj\u00ed s obchodn\u00edm t\u00fdmem. Jen si d\u00e1vejte bacha, chat na webu m\u016f\u017ee v\u00fdrazn\u011b zpomalovat rychlost na\u010d\u00edt\u00e1n\u00ed webu nebo e-shopu a to by v\u00e1s mohlo st\u00e1t vz\u00e1cn\u00e1 m\u00edsta v SERPs.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak vytvo\u0159it chatbota<\/h2>\n\n\n\n<p>Chatbota vytvo\u0159\u00edte t\u0159emi zp\u016fsoby:<\/p>\n\n\n\n<p>1) Naprogramujete si ho sami (s pomoc\u00ed <a href=\"https:\/\/wit.ai\/\" target=\"_blank\" rel=\"noopener\">Wit.ai<\/a>, <a href=\"https:\/\/cloud.google.com\/dialogflow\/docs\/\" target=\"_blank\" rel=\"noopener\">Api.ai<\/a>, <a href=\"https:\/\/dev.kik.com\/#\/home\" target=\"_blank\" rel=\"noopener\">Kik Bot Kit<\/a>&#8230;).<\/p>\n\n\n\n<p>2) Zaplat\u00edte si firmu, kter\u00e1 ho vytvo\u0159\u00ed za v\u00e1s (nap\u0159\u00edklad <a href=\"https:\/\/ko-bot.cz\/\" target=\"_blank\" rel=\"noopener\">ko-bot<\/a> nebo <a href=\"https:\/\/messageok.com\/\" target=\"_blank\" rel=\"noopener\">MessageOk<\/a>).<\/p>\n\n\n\n<p>3) S pomoc\u00ed online aplikac\u00ed si ho vytvo\u0159\u00edte sami, ani\u017e byste museli um\u011bt programovat (nap\u0159\u00edklad aplikace v angli\u010dtin\u011b zdarma <a href=\"https:\/\/chatfuel.com\/\" target=\"_blank\" rel=\"noopener\">Chatfuel<\/a>, nebo placen\u00e9, p\u0159\u00edpadn\u011b v z\u00e1kladn\u00edm pou\u017eit\u00ed zdarma <a href=\"https:\/\/manychat.com\/\" target=\"_blank\" rel=\"noopener\">Manychat<\/a>, <a href=\"https:\/\/botsify.com\/\" target=\"_blank\" rel=\"noopener\">Botsify<\/a>, <a href=\"https:\/\/smooch.io\/\" target=\"_blank\" rel=\"noopener\">Smooch<\/a>&#8230;).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Ne\u017e chatbota za\u010dnete tvo\u0159it, nebo dokonce vypust\u00edte do sv\u011bta, <strong>promyslete<\/strong> si tyto body:<\/em><\/p>\n\n\n\n<p>Jasn\u00fd pl\u00e1n &#8211; Na za\u010d\u00e1tku nesm\u00edte podcenit p\u0159\u00edpravu, proto si sedn\u011bte a vymyslete strategii d\u0159\u00edv, ne\u017e se pust\u00edte do pr\u00e1ce.<\/p>\n\n\n\n<p>Karel, Pepa nebo Ver\u010da &#8211; Vytvo\u0159te pro chatbota osobnost a jm\u00e9no, lid\u00e9 si rad\u011bji popov\u00eddaj\u00ed s Frantou ne\u017e s Chatbotem 123.<\/p>\n\n\n\n<p>Dostatek informac\u00ed &#8211; Z\u00e1kazn\u00edci cht\u011bj\u00ed zn\u00e1t detaily. Pokud jim je chatbot nedok\u00e1\u017ee p\u0159edat, je pro n\u011b v\u016fbec n\u011bjak u\u017eite\u010dn\u00fd?<\/p>\n\n\n\n<p>Slo\u017eit\u00e1 cesta k c\u00edli &#8211; Nem\u011blo by b\u00fdt t\u011b\u017ek\u00e9 dostat se k odpov\u011bdi. Pokud to nejde jinak, nab\u00eddn\u011bte odkaz na FAQ str\u00e1nku\/kontakt.<\/p>\n\n\n\n<p>Testov\u00e1n\u00ed a vylep\u0161ov\u00e1n\u00ed &#8211; Vypustili jste chatbota a m\u00e1te hotovo? Ne tak rychle. Aby m\u011bl u z\u00e1kazn\u00edk\u016f \u00fasp\u011bch, ur\u010dit\u011b ho otestujte (ide\u00e1ln\u011b p\u0159ed vypu\u0161t\u011bn\u00edm) a pracujte na updatech. Jedin\u011b tak v\u00e1m bude dob\u0159e a dlouho slou\u017eit.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">(Ne)V\u00fdhody&nbsp;<\/h2>\n\n\n\n<p>Stejn\u011b jako cokoliv jin\u00e9ho ani chatboti nejsou jenom zalit\u00e9 sluncem. I p\u0159esto ale dok\u00e1\u017eou b\u00fdt dobr\u00fdm pomocn\u00edkem. Tady jsou hlavn\u00ed v\u00fdhody a nev\u00fdhody t\u011bchto robot\u016f.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>V\u00fdhody:<\/strong><\/h3>\n\n\n\n<p>Robot <strong>nen\u00ed \u010dlov\u011bk<\/strong>. Automatizace, kter\u00e1 uleh\u010d\u00ed pr\u00e1ci va\u0161\u00ed z\u00e1kaznick\u00e9 podpo\u0159e. Dok\u00e1\u017eou zodpov\u011bd\u011bt \u010dast\u00e9 dotazy, pom\u016f\u017eou s reklamac\u00ed, vyberou vhodn\u00fd produkt a jin\u00e9.<\/p>\n\n\n\n<p>Jsou rychl\u00ed, z\u00e1kazn\u00edk\u016fm odpov\u00ed okam\u017eit\u011b.<\/p>\n\n\n\n<p>Jsou levn\u00ed, zaplat\u00edte za n\u011b jen ve chv\u00edli instalace a p\u0159\u00edpadn\u011b za pr\u00e9miov\u00e9 funkce nebo v\u00fdvoj (pokud si vyv\u00edj\u00edte n\u00e1ro\u010dn\u00e9ho bota).<\/p>\n\n\n\n<p>Zvy\u0161uj\u00ed pov\u011bdom\u00ed o va\u0161\u00ed zna\u010dce.<\/p>\n\n\n\n<p>Nab\u00edz\u00ed z\u00e1kazn\u00edkovi pohodln\u00fd p\u0159\u00edstup k informac\u00edm z mobilu i po\u010d\u00edta\u010de, odpad\u00e1 nap\u0159\u00edklad vyhled\u00e1v\u00e1n\u00ed kontaktn\u00edch informac\u00ed na <a href=\"https:\/\/www.cernovsky.cz\/weby-e-shopy\/wordpress-webove-stranky-pro-vsechny\/\">webu<\/a>, proch\u00e1zen\u00ed FAQ, zdlouhav\u00e9 telefon\u00e1ty a jin\u00e9.&nbsp;<\/p>\n\n\n\n<p>Z konverzace se z\u00e1kazn\u00edkem m\u016f\u017eete z\u00edskat zaj\u00edmav\u00e9 informace, kter\u00e9 pozd\u011bji vyu\u017eijete (datum narozen\u00ed pro zasl\u00e1n\u00ed narozeninov\u00e9 slevy, n\u00e1kupn\u00ed preference a jin\u00e9).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/10\/Cernovsky_chatboti_3.jpg\" alt=\"\u010clov\u011bk pot\u0159ebuje sp\u00e1t, j\u00edst, ukojovat sv\u00e9 hlavn\u00ed pot\u0159eby. Chatbot nic takov\u00e9ho nem\u00e1, krom\u011b pravideln\u00fdch aktualizac\u00ed, kter\u00e9 by nem\u011bly trvat d\u00e9le ne\u017e p\u00e1r sekund nebo minut.\" class=\"wp-image-2297\"\/><figcaption>V\u00fdhody bot\u016f jsou zna\u010dn\u00e9, mohou fungovat 24\/7 bez nutnosti sp\u00e1nku nebo pot\u0159eby ob\u010derstven\u00ed<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Nev\u00fdhody:<\/strong><\/h3>\n\n\n\n<p>Robot <strong>nen\u00ed \u010dlov\u011bk<\/strong> (yes, again), nedok\u00e1\u017ee \u0159e\u0161it slo\u017eit\u011bj\u0161\u00ed situace a zkr\u00e1tka &#8220;norm\u00e1ln\u011b&#8221; komunikovat. Neo\u010dek\u00e1vejte proto z\u00e1plavu vt\u00edpk\u016f nebo n\u011bjakou hlubokou filosofickou konverzaci.&nbsp;<\/p>\n\n\n\n<p>Nep\u0159isp\u00edvaj\u00ed k budov\u00e1n\u00ed love brandu. Chatbot je bez emoc\u00ed, jeho \u00fakolem je vy\u0159e\u0161it dotaz \u010di probl\u00e9m z\u00e1kazn\u00edka, nic dal\u0161\u00edho ho nezaj\u00edm\u00e1. Teoreticky mu m\u016f\u017eete dodat d\u016fvtip, ale nikdy nem\u016f\u017ee c\u00edtit jako \u010dlov\u011bk.<\/p>\n\n\n\n<p>I p\u0159es to se do budoucna m\u016f\u017ee st\u00e1t, \u017ee p\u0159evezmou pr\u00e1ci z\u00e1kaznick\u00e9 podpory nam\u00edsto lid\u00ed. Toto si osobn\u011b dovedu p\u0159edstavit, ale nechme se p\u0159ekvapit. \ud83d\ude42<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p>Jdete si ud\u011blat vlastn\u00edho chatbota Franti\u0161ka? Nebojte se toho a vyzkou\u0161ejte.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Denn\u011b sd\u00edl\u00edm hodnotn\u00e9 tipy na sv\u016fj&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>&nbsp;profil (sna\u017e\u00edm se, ale ne v\u017edycky to vyjde ????\u200d\u2642\ufe0f). Na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovskycz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagramu<\/a>&nbsp;najdete dal\u0161\u00ed tipy pro va\u0161i reklamu. St\u0159\u00edpky z m\u00e9ho osobn\u00edho \u017eivota, najdete na m\u00e9m&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovsky_tomas\/\" target=\"_blank\" rel=\"noreferrer noopener\">osobn\u00edm Instagramu<\/a>, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>M\u011bjte se chatbotov\u011b!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na str\u00e1nce&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/muj-pribeh\/\">M\u016fj p\u0159\u00edb\u011bh<\/a>, m\u00e9 hodnoty naleznete na str\u00e1nce&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/me-hodnoty\/\">M\u00e9 hodnoty<\/a>&nbsp;a m\u00e9 slu\u017eby najdete&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/sluzby\/\">zde<\/a>. Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zdroje<\/h2>\n\n\n\n<p><a href=\"https:\/\/pixabay.com\" target=\"_blank\" rel=\"noopener\">https:\/\/pixabay.com<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.besteto.cz\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.besteto.cz\/<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u011bt\u0161ina velk\u00fdch a modern\u00edch obchod\u016f v&nbsp;online sv\u011bte je ji\u017e m\u00e1. Ano, \u0159e\u010d je o chatbotech, kte\u0159\u00ed zvl\u00e1dnou vy\u0159izovat r\u016fzn\u00e9 dotazy z\u00e1kazn\u00edku za v\u00e1s a nejen to. Poj\u010fme se dnes spole\u010dn\u011b pod\u00edvat na to, co v\u00e1m chatbot m\u016f\u017ee p\u0159in\u00e9st do va\u0161eho e-shopu a online podnik\u00e1n\u00ed. Co je chatbot? Chatbot je po\u010d\u00edta\u010dov\u00fd program ur\u010den\u00fd k automatizovan\u00e9 komunikaci [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5626,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"chatbot","footnotes":""},"categories":[9],"tags":[19,26,37,11],"class_list":["post-2293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-facebook","tag-instagram","tag-marketing","tag-socialni-site"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=2293"}],"version-history":[{"count":2,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2293\/revisions"}],"predecessor-version":[{"id":9438,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2293\/revisions\/9438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/5626"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=2293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=2293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=2293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}