{"id":2253,"date":"2021-08-31T08:18:00","date_gmt":"2021-08-31T06:18:00","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=2253"},"modified":"2024-01-13T08:21:37","modified_gmt":"2024-01-13T07:21:37","slug":"instagram-guides","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/instagram-guides\/","title":{"rendered":"Instagram Guides: co jsou za\u010d a jak jste je mohli vyu\u017e\u00edt? Mrkn\u011bte na p\u0159\u00edklady z \u010cR, ale i ze sv\u011bta"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">EDIT: <strong>Od 15. prosince 2023<\/strong> budou <strong>Instagram Guides<\/strong> jako funkce <strong>odstran\u011bny<\/strong> z aplikace Instagram. Z\u0159ejm\u011b se nechytly tak, jak se o\u010dek\u00e1valo. Zbytek \u010dl\u00e1nku nech\u00e1v\u00e1m nepozm\u011bn\u011bn\u00fd, kdyby se cht\u011bl n\u011bkdo z budoucnosti dozv\u011bd\u011bt co to ty Instagram Guides byly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u016fvodn\u011b m\u011bly b\u00fdt <strong><a href=\"https:\/\/about.instagram.com\/blog\/announcements\/supporting-well-being-with-instagram-guides\" target=\"_blank\" rel=\"noopener\">Instagram Guides<\/a><\/strong> dostupn\u00e9 hlavn\u011b pro \u00fa\u010dty zam\u011b\u0159en\u00e9 na <strong>zdrav\u00ed a wellness<\/strong>, ale nakonec je tato soci\u00e1ln\u00ed s\u00ed\u0165 zp\u0159\u00edstupnila v\u0161em bez ohledu na tematiku. Do \u010cesk\u00e9 republiky p\u0159i\u0161ly <strong>na konci roku 2020<\/strong>. Vyplat\u00ed se je vytv\u00e1\u0159et? <strong>A jak\u00fdm zp\u016fsobem je vyu\u017e\u00edt v marketingu?<\/strong> Poj\u010fme se na tuto zaj\u00edmavou, p\u0159esto pon\u011bkud opom\u00edjenou funkci Instagram Pr\u016fvodce pod\u00edvat podrobn\u011bji.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O co p\u0159esn\u011b jde?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cernovsky.cz\/marketing\/jak-uspet-na-instagramu\/\">Instagram<\/a> Pr\u016fvodce nezap\u0159ou <strong>podobnost s klasick\u00fdm blogem<\/strong> na webu nebo se soci\u00e1ln\u00ed s\u00edt\u00ed <a href=\"https:\/\/www.cernovsky.cz\/marketing\/socialni-sit-pinterest\/\">Pinterest<\/a>, kter\u00e1 funguje jako \u201cn\u00e1st\u011bnka inspirace a tip\u016f\u201d. A n\u011bkte\u0159\u00ed lid\u00e9 je pova\u017euj\u00ed za kompromis mezi carouselem a \u010dl\u00e1nkem na blogu. V ka\u017ed\u00e9m p\u0159\u00edpad\u011b nab\u00edzej\u00ed Instagram Guides jednoduch\u00fd zp\u016fsob, jak <strong>vyu\u017e\u00edt ji\u017e existuj\u00edc\u00ed <a href=\"https:\/\/www.cernovsky.cz\/marketing\/obsahovy-marketing\/\">obsah<\/a><\/strong> a va\u0161im sleduj\u00edc\u00edm ho pom\u016f\u017eou snadn\u011bji konzumovat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u0159i r\u016fzn\u00e9 form\u00e1ty Instagram Guides<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00edsta<\/strong> v\u00e1m umo\u017en\u00ed zam\u011b\u0159it se na <strong>konkr\u00e9tn\u00ed lokalitu<\/strong> a vytvo\u0159it pr\u016fvodce <strong>z maxim\u00e1ln\u011b 5 p\u0159\u00edsp\u011bvk\u016f<\/strong>, kter\u00e9 jste pod danou lokalitou zve\u0159ejnili vy nebo jin\u00ed u\u017eivatel\u00e9.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ve form\u00e1tu<strong> Produkty <\/strong>m\u016f\u017eete <strong>doporu\u010dit svoje v\u00fdrobky<\/strong>, p\u0159\u00edpadn\u011b ty, kter\u00e9 jste si obl\u00edbili u jin\u00fdch zna\u010dek. Pro svoji vlastn\u00ed prezentaci ale mus\u00edte m\u00edt zapnutou funkci <strong><a href=\"https:\/\/business.instagram.com\/shopping\" target=\"_blank\" rel=\"noopener\">Nakupov\u00e1n\u00ed<\/a><\/strong>. Zde v\u00e1s \u017e\u00e1dn\u00e9 mno\u017estv\u00ed nelimituje, myslete tedy hlavn\u011b na va\u0161e followery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P\u0159\u00edsp\u011bvk\u016f<\/strong> se pak d\u00e1 vytvo\u0159it a\u017e 30. Jinak ale nejste t\u00e9m\u011b\u0159 ni\u010d\u00edm omezeni, proto m\u00e1 tento form\u00e1t potenci\u00e1l t\u00e9m\u011b\u0159 pro jak\u00e9koli slu\u017eby. M\u016f\u017eete sem p\u0159idat nejen klasick\u00e9 posty, ale i carousely, <a href=\"https:\/\/www.cernovsky.cz\/marketing\/instagram-reels\/\">Reels<\/a> nebo IGTV. Pouze Stories do va\u0161eho Instagram Pr\u016fvodce nevlo\u017e\u00edte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A kdy\u017e u\u017e jsme u nev\u00fdhod, p\u0159ipom\u00edn\u00e1m, \u017ee <strong>zvolen\u00fd form\u00e1t se u\u017e pozd\u011bji ned\u00e1 zm\u011bnit<\/strong> na jin\u00fd. Ani nen\u00ed mo\u017en\u00e9 je mezi sebou kombinovat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/08\/Cernovsky_Instagram_Guides_formaty-1160x773-1.jpg\" alt=\"Instagram Guides p\u0159edstavuj\u00ed novou mo\u017enost, jak sv\u016fj profesion\u00e1ln\u00ed business \u00fa\u010det na Instagramu je\u0161t\u011b v\u00edce vylep\u0161it pro va\u0161e sleduj\u00edc\u00ed. Rozhodn\u011b doporu\u010duji t\u00e9to novinky vyu\u017e\u00edt.\" class=\"wp-image-2258\"\/><figcaption class=\"wp-element-caption\">Instagram Guides se nechytly jako Reels, ale rozhodn\u011b bych jich vyu\u017eil<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tipy nejen na d\u00e1rky<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Do jednotliv\u00fdch Pr\u016fvodc\u016f je ide\u00e1ln\u00ed shrom\u00e1\u017edit t\u0159eba <strong>inspiraci na d\u00e1rky<\/strong> k V\u00e1noc\u016fm, k Valent\u00fdnu, ke Sv\u00e1tku matek nebo ke Dni otc\u016f. M\u016f\u017ee ale j\u00edt jen o tipy na va\u0161e obl\u00edben\u00e9 produkty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/08\/Cernovsky_Instagram_Guides_darky-1160x773-1.jpg\" alt=\"Instagram Pr\u016fvodce se nej\u010dast\u011bji pou\u017e\u00edv\u00e1 pro tipy na d\u00e1rky na v\u00fdznamn\u00e9 dny, nebo na doporu\u010den\u00ed na zaj\u00edmav\u00e1 m\u00edsta, p\u0159isp\u00edvat k jednomu t\u00e9matu nebo progres krok za krokem.\" class=\"wp-image-2256\"\/><figcaption class=\"wp-element-caption\">Instagram Pr\u016fvodce a d\u00e1rky jdou dohromady<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00edsta<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">U lokalit se ur\u010dit\u011b nemus\u00edte omezovat jen na vylo\u017een\u011b <strong>cestovatelsk\u00e9 tipy<\/strong>. M\u016f\u017eete p\u0159ece m\u00edt r\u00e1di i <strong>kav\u00e1rnu za rohem<\/strong> nebo n\u011bkterou z restaurac\u00ed ve va\u0161em m\u011bst\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/08\/Cernovsky_Instagram_Guides_cestovani-1160x774-1.jpg\" alt=\"Instagram Guides jsem ji\u017e n\u011bkolikr\u00e1t vid\u011bl jako zaj\u00edmavou inspiraci na zaj\u00edmav\u00e9 kav\u00e1rny, bistra nebo obecn\u011b gastro podniky.\" class=\"wp-image-2255\"\/><figcaption class=\"wp-element-caption\">Instagram Pr\u016fvodce na m\u00edsta jsou ov\u011b\u0159enou klasikou<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Postupy krok za krokem<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e1le se nab\u00edz\u00ed prostor zve\u0159ej\u0148ovat zde r\u016fzn\u00e9 <strong>postupy, nap\u0159\u00edklad jak z\u00edskat followery na soci\u00e1ln\u00edch s\u00edt\u00edch<\/strong>, jak se nal\u00ed\u010dit b\u011bhem 10 minut, jak spr\u00e1vn\u011b posilovat b\u0159i\u0161n\u00ed svaly a spoustu dal\u0161\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P\u0159\u00edsp\u011bvky k jednomu t\u00e9matu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u017enost\u00ed je spousta. U p\u0159\u00edsp\u011bvk\u016f, kter\u00e9 spadaj\u00ed pod jedno t\u00e9ma se nab\u00edzej\u00ed r\u016fzn\u00e9 <strong>recepty<\/strong> s jednou surovinou, r\u016fzn\u00e9 <strong>stylingy<\/strong> jednoho kousku oble\u010den\u00ed, l\u00ed\u010den\u00ed o\u010d\u00ed s r\u016fzn\u00fdmi paletkami apod.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak Instagram Guides vytvo\u0159it?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram Guides <strong>vytvo\u0159\u00edte<\/strong> velmi jednodu\u0161e <strong>p\u0159es tla\u010d\u00edtko +<\/strong> v lev\u00e9m horn\u00edm rohu. Pozor ale na to, \u017ee u n\u011bkter\u00fdch profil\u016f ho najdete v prav\u00e9m horn\u00edm rohu. Instagram Pr\u016fvodce bude v menu pravd\u011bpodobn\u011b \u00fapln\u011b dole. Pak u\u017e sta\u010d\u00ed jenom vybrat p\u0159\u00edsp\u011bvky, produkty nebo m\u00edsta, p\u0159idat <strong>popisek a n\u00e1zev<\/strong> a p\u0159\u00edpadn\u011b zm\u011bnit <strong>tituln\u00ed fotografii<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/08\/Cernovsky_Instagram_Guides_pridat_guide_1-1160x2510-1.jpg\" alt=\"Instagram Guides se daj\u00ed p\u0159idat skrze v\u00edce cest, mn\u011b se osv\u011bd\u010dila cesta skrze z\u00e1lo\u017eku m\u00e9ho profilu a tam tla\u010d\u00edtko plus. Pot\u00e9 vybrat \u00fapln\u011b dole Guides \/ Pr\u016fvodce podle toto, v jak\u00e9m jazyku m\u00e1te Instagram.\" class=\"wp-image-2260\"\/><figcaption class=\"wp-element-caption\">Jd\u011bte na svou Instagram str\u00e1nku, tam na sv\u016fj profil a klikn\u011bte na tla\u010d\u00edtko &#8220;+&#8221; vpravo naho\u0159e<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/08\/Cernovsky_Instagram_Guides_pridat_guide_2-1160x2510-1.jpg\" alt=\"P\u0159i v\u00fdb\u011bru jak\u00fd Instagram Guides \/ Instagram Pr\u016fvodce vyberete m\u00e1te 3 mo\u017enosti. M\u00edsta, produkty, p\u0159\u00edsp\u011bvky.\" class=\"wp-image-2261\"\/><figcaption class=\"wp-element-caption\">Po kliknut\u00ed na Instagram Guides \/ Instagram Pr\u016fvodce<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V p\u0159\u00edpad\u011b, \u017ee v Instagram Pr\u016fvodci vyu\u017eijete i obsah od ostatn\u00edch u\u017eivatel\u016f, zobraz\u00ed se jim upozorn\u011bn\u00ed.<\/strong> Okam\u017eit\u011b se tedy o va\u0161\u00ed zm\u00ednce dozv\u00ed a mo\u017en\u00e1 v\u00e1m to v budoucnu oplat\u00ed, minim\u00e1ln\u011b sd\u00edlen\u00edm. Jde tedy o dal\u0161\u00ed zaj\u00edmav\u00fd n\u00e1stroj pro <strong>vz\u00e1jemnou podporu a <\/strong><a href=\"https:\/\/blog.pointa.cz\/jak-budovat-komunitu-na-instagramu\/\" target=\"_blank\" rel=\"noopener\"><strong>budov\u00e1n\u00ed komunity<\/strong><\/a>, a\u0165 u\u017e mezi tv\u016frci nebo mal\u00fdmi a st\u0159edn\u00edmi podnikateli.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/08\/Cernovsky_Instagram_Guides_Prispevky-1160x773-1.jpg\" alt=\"\" class=\"wp-image-2257\"\/><figcaption class=\"wp-element-caption\">Instagram se v posledn\u00edch letech stal skv\u011bl\u00fdm marketingov\u00fdm kan\u00e1lem pro v\u0161echny tipy podnik\u016f<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kde Instagram Pr\u016fvodce najdete?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Po \u00fasp\u011b\u0161n\u00e9m vytvo\u0159en\u00ed se na Intasgram Guides dostanete z va\u0161eho profilu p\u0159es <strong>ikonu bro\u017eury<\/strong>, kter\u00e1 se nach\u00e1z\u00ed vedle ikony pro klasick\u00e9 posty, Reels nebo IGTV. Na stejn\u00e9m m\u00edst\u011b ho uvid\u00ed i ostatn\u00ed u\u017eivatel\u00e9, nikde jinde bohu\u017eel ne, samoz\u0159ejm\u011b s v\u00fdjimkou <strong>sd\u00edlen\u00ed ve Stories<\/strong>. Po rozkliknut\u00ed se v\u00e1m zobraz\u00ed tituln\u00ed <strong>fotky jednotliv\u00fdch Pr\u016fvodc\u016f, n\u00e1zvy a po\u010dty p\u0159\u00edsp\u011bvk\u016f<\/strong>, kter\u00e9 jsou v nich zahrnuty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Instagram Guides jako sou\u010d\u00e1st marketingov\u00e9 strategie zna\u010dky<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Instagramov\u00fd Pr\u016fvodce m\u016f\u017ee b\u00fdt siln\u00fdm marketingov\u00fdm, nebo dokonce prodejn\u00edm n\u00e1strojem. <strong>P\u0159i dlouhodob\u00e9 spolupr\u00e1ci s <\/strong><a href=\"https:\/\/www.cernovsky.cz\/marketing\/influencer-marketing-navod\/\"><strong>influencerem<\/strong><\/a> proto stoj\u00ed za zv\u00e1\u017een\u00ed zapojen\u00ed tohoto form\u00e1tu. Pokud nab\u00edz\u00edte slu\u017ebu, doporu\u010duji v\u00e1m jednozna\u010dn\u011b pr\u016fvodce s p\u0159\u00edsp\u011bvky a v\u00fdrobc\u016fm nebo e-shop\u016fm se zase vyplat\u00ed produktov\u00fd Instagram Guide. Jestli hled\u00e1te <strong>inspiraci<\/strong>, <strong>p\u011bkn\u011b jsou zpracovan\u00e9 nap\u0159\u00edklad obl\u00edben\u00e9 produkty blogerky Lucie \u0160umov\u00e9 od zna\u010dky L&#8217;Occitane<\/strong>. Za touto spoluprac\u00ed stoj\u00ed reklamn\u00ed agentura Effectix, kter\u00e1 vytv\u00e1\u0159\u00ed i Pr\u016fvodce zam\u011b\u0159en\u00e9 na samotn\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b. Hodn\u011b popul\u00e1rn\u00ed jsou zejm\u00e9na tipy, <a href=\"https:\/\/www.effectix.com\/jak-na-spravny-livestream\/\" target=\"_blank\" rel=\"noopener\">jak na spr\u00e1vn\u00fd livestream<\/a> nebo aplikace pro origin\u00e1ln\u00ed Instagram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zat\u00edm se Pr\u016fvodce sice <strong>ned\u00e1 <a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\">propagovat<\/a><\/strong>, va\u0161i fanou\u0161ci ho ale m\u016f\u017eou sd\u00edlet ve sv\u00fdch Stories, aby se dostal i mimo okruh va\u0161ich sleduj\u00edc\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V zahrani\u010d\u00ed si s Instagram Guides skv\u011ble poradila t\u0159eba vlasov\u00e1 kosmetika Afrocenchix, kter\u00e1 na sv\u00e9m profilu vytvo\u0159ila <\/strong><a href=\"https:\/\/www.instagram.com\/afrocenchix\/guide\/afrocenchix-christmas-shop\/17852911529342939\/\" target=\"_blank\" rel=\"noopener\"><strong>tipy na v\u00e1no\u010dn\u00ed d\u00e1rky<\/strong><\/a>. A podobn\u011b se to povedlo i o n\u011bco zn\u00e1m\u011bj\u0161\u00ed kosmetick\u00e9 zna\u010dce <a href=\"https:\/\/www.instagram.com\/thelipbar\/guide\/easy-affordable-gifts-for-beginners\/18128780143094241\/\" target=\"_blank\" rel=\"noopener\">The Lip Bar<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/08\/Cernovsky_Instagram_Guides_Mista-1160x773-1.jpg\" alt=\"\" class=\"wp-image-2259\"\/><figcaption class=\"wp-element-caption\">Vyu\u017eil jste n\u011bjak\u00fd Instagram Pr\u016fvodce pro cestov\u00e1n\u00ed?<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mo\u017enosti vyu\u017eit\u00ed pro influencery<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud <a href=\"https:\/\/www.cernovsky.cz\/marketing\/influencer-marketing-navod\/\">influencer<\/a> nem\u00e1 vlastn\u00ed blog, nebo chce jen vyzkou\u0161et <strong>dal\u0161\u00ed kan\u00e1l pro r\u016fst fanou\u0161kovsk\u00e9 z\u00e1kladny<\/strong>, Instagram Pr\u016fvodce op\u011bt m\u016f\u017ee b\u00fdt jednou z nejlep\u0161\u00edch cest. Obl\u00edben\u00fd je u fashion influencerek jako inspirace na m\u00f3dn\u00ed outfity, ale t\u0159eba i u beauty blogerek. Nejv\u00edce ale v\u017edy napov\u00ed konkr\u00e9tn\u00ed p\u0159\u00edklady, <strong>z \u0159ad influencerek m\u00e1 kr\u00e1sn\u011b a <\/strong><a href=\"https:\/\/www.instagram.com\/marblogcz\/guides\/?hl=cs\" target=\"_blank\" rel=\"noopener\"><strong>p\u0159ehledn\u011b zpracovan\u00e9 Pr\u016fvodce<\/strong><\/a><strong> nap\u0159\u00edklad Martina z Marblog.cz<\/strong>, kter\u00e1 je vytv\u00e1\u0159\u00ed pravideln\u011b a d\u00e1v\u00e1 si z\u00e1le\u017eet na barevn\u011b sjednocen\u00fdch vizu\u00e1lech i kvalitn\u00edch textech.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/08\/Cernovsky_Instagram_Guides_Martina_Marblog_ukazka-1160x1009-1.jpg\" alt=\"\" class=\"wp-image-2262\"\/><figcaption class=\"wp-element-caption\">Odkaz na Marblog Instagram \u00fa\u010det <a href=\"https:\/\/www.instagram.com\/marblogcz\/guides\/\" target=\"_blank\" rel=\"noopener\">zde<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram je skv\u011bl\u00e1 platforma, kter\u00e1 se sna\u017e\u00ed j\u00edt s dobou (konkurenc\u00ed) a d\u00edky tomu pravideln\u011b inovuje. Instagram Guides nebyly jednou z nejv\u011bt\u0161\u00edch inovac\u00ed, ale i tak se jedn\u00e1 o dal\u0161\u00ed form\u00e1t, kter\u00fd lze ve va\u0161\u00ed obsahov\u00e9 strategii pou\u017e\u00edt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denn\u011b sd\u00edl\u00edm hodnotn\u00e9 tipy na sv\u016fj&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>&nbsp;profil. Na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovskycz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagramu<\/a>&nbsp;najdete i st\u0159\u00edpky z m\u00e9ho osobn\u00edho \u017eivota, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bjte se instagramov\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na str\u00e1nce&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/muj-pribeh\/\">M\u016fj p\u0159\u00edb\u011bh<\/a>, m\u00e9 hodnoty naleznete na str\u00e1nce&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/me-hodnoty\/\">M\u00e9 hodnoty<\/a>&nbsp;a m\u00e9 slu\u017eby najdete&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/sluzby\/\">zde<\/a>. Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Zdroje<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bgram.cz\/vse-co-potrebujete-vedet-o-nove-funkci-pruvodce-kterou-instagram-prave-spustil\/\" target=\"_blank\" rel=\"noopener\">https:\/\/bgram.cz\/vse-co-potrebujete-vedet-o-nove-funkci-pruvodce-kterou-instagram-prave-spustil\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.hootsuite.com\/instagram-guides\/\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.hootsuite.com\/instagram-guides\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.effectix.com\/pruvodce-nova-funkce-na-instagramu-vite-jak-ji-spravne-pouzivat\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.effectix.com\/pruvodce-nova-funkce-na-instagramu-vite-jak-ji-spravne-pouzivat\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/later.com\/blog\/instagram-guides\/\" target=\"_blank\" rel=\"noopener\">https:\/\/later.com\/blog\/instagram-guides\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>EDIT: Od 15. prosince 2023 budou Instagram Guides jako funkce odstran\u011bny z aplikace Instagram. Z\u0159ejm\u011b se nechytly tak, jak se o\u010dek\u00e1valo. Zbytek \u010dl\u00e1nku nech\u00e1v\u00e1m nepozm\u011bn\u011bn\u00fd, kdyby se cht\u011bl n\u011bkdo z budoucnosti dozv\u011bd\u011bt co to ty Instagram Guides byly. P\u016fvodn\u011b m\u011bly b\u00fdt Instagram Guides dostupn\u00e9 hlavn\u011b pro \u00fa\u010dty zam\u011b\u0159en\u00e9 na zdrav\u00ed a wellness, ale nakonec je [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5630,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"instagram guides,instagram pr\u016fvodce","footnotes":""},"categories":[9],"tags":[26,56,11],"class_list":["post-2253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-instagram","tag-instagram-guides","tag-socialni-site"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=2253"}],"version-history":[{"count":2,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2253\/revisions"}],"predecessor-version":[{"id":9437,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2253\/revisions\/9437"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/5630"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=2253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=2253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=2253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}