{"id":2243,"date":"2021-09-28T11:35:54","date_gmt":"2021-09-28T09:35:54","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=2243"},"modified":"2024-04-22T15:25:53","modified_gmt":"2024-04-22T13:25:53","slug":"tiktok-reklama","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/tiktok-reklama\/","title":{"rendered":"TikTok reklama v roce 2024: skv\u011bl\u00e1 volba nebo \u017erout pen\u011bz?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Poj\u010fme si pro za\u010d\u00e1tek shrnout co to <a href=\"https:\/\/ads.tiktok.com\/help\/category?id=9536\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok reklama<\/a> (n\u011bkde tak\u00e9 chybn\u011b uv\u00e1d\u011bn\u00fd jako Tik Tok, b\u011b\u017en\u011b se tak\u00e9 setk\u00e1me se zkratkou TT) vlastn\u011b je. V z\u00e1sad\u011b nejde o nic, co bychom tu u\u017e mnohokr\u00e1t v jin\u00fdch podob\u00e1ch nevid\u011bli. V&nbsp;z\u00e1kladu se jedn\u00e1 o jednu z dal\u0161\u00edch soci\u00e1ln\u00edch aplikac\u00ed pro mobiln\u00ed telefony \u2013 st\u00e1hnout si ji m\u016f\u017eete na v\u0161echny hlavn\u00ed mobiln\u00ed platformy \u2013 Android, iOS i iPadOS, kde je mo\u017en\u00e9 efektivn\u011b c\u00edlit svou reklamu na u\u017eivatele, kte\u0159\u00ed tuto aplikaci pou\u017e\u00edvaj\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1 jak dos\u00e1hnout PNO (pod\u00edl n\u00e1klad\u016f na obratu) pod 20 % d\u00edky v\u00fdkonnostn\u00ed TikTok reklam\u011b (5x n\u00e1vratnost investice do reklamy), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\">p\u0159\u00edpadovou studii TikTok najdete tady<\/a>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obdobn\u011b jako na <a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagramu<\/a> se d\u00e1 v omezen\u00e9 podob\u011b dostat k velk\u00e9 \u010d\u00e1sti obsahu TikToku i p\u0159es webov\u00fd prohl\u00ed\u017ee\u010d v po\u010d\u00edta\u010di a to nap\u0159\u00edklad na tomto odkazu na sekci Discover. Narozd\u00edl od <a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebooku<\/a> a <a href=\"https:\/\/twitter.com\/?lang=cs\" target=\"_blank\" rel=\"noreferrer noopener\">Twitteru<\/a>,&nbsp; kde obsah tvo\u0159\u00ed texty, obr\u00e1zky a videa, nebo <a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagramu<\/a>, kde je obsah tvo\u0159en z obr\u00e1zk\u016f a vide\u00ed, na TikToku krom\u011b vide\u00ed nic jin\u00e9ho nenajdete. V tomto se tedy nejv\u00edce podob\u00e1 <a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a>. Ov\u0161em zde asi ve\u0161ker\u00e1 podobnost kon\u010d\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poj\u010fme se spole\u010dn\u011b pod\u00edvat, zda-li je tato platforma pro V\u00e1s jako kovan\u00e1 nebo jsou to zbyte\u010dn\u011b investovan\u00e9 finance a \u010das. Jdeme na to!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Historick\u00e9 ok\u00e9nko<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aplikace jako takov\u00e1 zat\u00edm nem\u00e1 za sebou n\u011bjak zvl\u00e1\u0161t\u011b dlouhou historii. Na trhu se objevila v podstat\u011b v roce 2016 a jej\u00ed p\u016fvod nalezneme v \u010c\u00edn\u011b. Jej\u00edm p\u0159edch\u016fdcem byla Musical.ly. N\u00e1zev byl tedy pon\u011bkud m\u00e9n\u011b univerz\u00e1ln\u00ed (roz\u0161\u00ed\u0159it se ve chv\u00edli, kdy\u017e m\u00e1m v n\u00e1zvu \u201cmusic\u201d nen\u00ed \u00fapln\u011b nejjednodu\u0161\u0161\u00ed, proto tv\u016frci z\u0159ejm\u011b s\u00e1hli k p\u0159ejmenov\u00e1n\u00ed \u2013 nejde o nic, s \u010d\u00edm bychom se nesetk\u00e1vali i na \u010desk\u00e9m trhu, vzpome\u0148me nap\u0159\u00edklad na Notino a jeho p\u016fvodn\u00ed n\u00e1zev Parfums.cz).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/09\/Cernovsky_TikTok_reklama_musically_logo.jpg\" alt=\"TikTok byla p\u016fvodn\u011b skv\u011bl\u00e1 aplikace musical.ly, kter\u00e9 podstoupila rebrandingem, jeliko\u017e n\u00e1zev musical.ly  nebyl vhodn\u00fd pro celosv\u011btovou expanzi a tak od t\u00e9 doby zn\u00e1me aplikaci TikTok.\" class=\"wp-image-2244\"\/><figcaption class=\"wp-element-caption\">P\u016fvodn\u011b jsme znali TikTok pod n\u00e1zvem musical.ly<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na zalo\u017een\u00ed se pod\u00edleli v\u00fdvoj\u00e1\u0159i spole\u010dnosti ByteDance, jej\u00edm\u017e zakladatelem je Zhang Yimingem. V roce 2018 se <a href=\"https:\/\/www.tiktok.com\/cs-CZ\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a> stal nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed aplikac\u00ed v USA a krom\u011b angli\u010dtiny a \u010d\u00edn\u0161tiny je nyn\u00ed tak\u00e9 k dispozici ve v\u00edce jak 75 dal\u0161\u00edch jazyc\u00edch. U\u017e se ho za\u010d\u00edn\u00e1 b\u00e1t i d\u0159\u00edve neot\u0159esiteln\u00fd <a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a> a jeho <a href=\"https:\/\/www.cernovsky.cz\/marketing\/instagram-reels\/\">Instagram Reels videa<\/a>, kter\u00e9 se objevily p\u0159ed \u010dasem na <a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagramu<\/a> a jsou p\u0159\u00edmou kopi\u00ed <a href=\"https:\/\/www.tiktok.com\/cs-CZ\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikToku<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mysl\u00edte si, \u017ee je TikTok \u010d\u00ednsk\u00e1 spole\u010dnost a \u017ee ji vlastn\u00ed ze 100 % \u010c\u00ed\u0148an\u00e9? R\u016fzn\u00e9 jin\u00e9 m\u00fdty vyvrac\u00edm v tomto videu:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"TikTok NEN\u00cd \u010c\u00cdNSK\u00c1 aplikace - 5 M\u00ddT\u016e o TikToku | Cernovsky\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/6zoTwrN-Xzs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">5+ m\u00fdt\u016f o \u010d\u00ednsk\u00e9 aplikaci TikTok<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok dnes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bs\u00ed\u010dn\u011b <a href=\"https:\/\/www.tiktok.com\/cs-CZ\/\" target=\"_blank\" rel=\"noopener\">TikTok<\/a> v sou\u010dasnosti aktivn\u011b u\u017e\u00edv\u00e1 u\u017e p\u0159es 800 milion\u016f u\u017eivatel\u016f, aplikace se dlouhodob\u011b udr\u017euje na vrcholu nejv\u00edce instalovan\u00fdch program\u016f do mobilu a nejv\u011bt\u0161\u00ed \u00fa\u010dty u\u017e maj\u00ed des\u00edtky milion\u016f fanou\u0161k\u016f. P\u0159\u00e1tel\u00e9 podnikatel\u00e9 a market\u00e9\u0159i \u2013 <strong>pr\u00e1v\u011b te\u010f je mo\u017en\u00e1 nejlep\u0161\u00ed chv\u00edle<\/strong> k&nbsp;tomu nasko\u010dit do tohoto vlaku a vyu\u017e\u00edt tento marketingov\u00fd kan\u00e1l, TikTok reklama nab\u00fdv\u00e1 na s\u00edle. Ov\u0161em mus\u00edte si d\u00e1vat pozor na n\u011bkolik v\u011bc\u00ed, o kter\u00fdch si pov\u00edme v&nbsp;pr\u016fb\u011bhu dne\u0161n\u00edho \u010dl\u00e1nku. Tato platforma rozhodn\u011b nen\u00ed pro ka\u017ed\u00e9ho a ne ka\u017ed\u00e1 c\u00edlov\u00e1 skupina se zde vyskytuje. <a href=\"https:\/\/www.cernovsky.cz\/marketing\/tiktok-vyhody-tipy\/\">V\u00edce detail\u016f o t\u00e9to aplikaci jsem sepsal v tomto \u010dl\u00e1nku<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">U\u017eivatelsk\u00e9 fungov\u00e1n\u00ed na TikToku<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Co se t\u00fdk\u00e1 prohl\u00ed\u017een\u00ed, tak se jedn\u00e1 z pohledu u\u017eivatele o velice jednodu\u0161e pou\u017eitelnou aplikaci, na kterou v\u00e1m posta\u010d\u00ed pouze <strong>jeden prst<\/strong>, kter\u00fdm budete p\u0159ej\u00ed\u017ed\u011bt. Po zapnut\u00ed uvid\u00ed ka\u017ed\u00fd u\u017eivatel i neu\u017eivatel hlavn\u00ed str\u00e1nku, kde je jak\u00fdsi v\u00fdb\u011br toho, co je te\u010f v kurzu \u2013 jedn\u00e1 se o ve\u0159ejnou slo\u017eku, kde jsou nefiltrov\u00e1na videa. Druh\u00e1 z\u00e1lo\u017eka &#8211; dostupn\u00e1 pro p\u0159ihl\u00e1\u0161en\u00e9, zobrazuje obsah, kter\u00fd publikovaly <strong>mnou sledovan\u00e9 profily<\/strong>. TikTok reklama se nezobrazuje nep\u0159ihl\u00e1\u0161en\u00fdm u\u017eivatel\u016fm na desktopu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Samotn\u00fd profil<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V popisu profilu m\u016f\u017eeme naj\u00edt jeho n\u00e1zev (tj. jm\u00e9no, kter\u00e9 nemus\u00ed b\u00fdt v r\u00e1mci s\u00edt\u011b zcela unik\u00e1tn\u00ed) a unik\u00e1tn\u00ed identifik\u00e1tor se zavin\u00e1\u010dem (vypad\u00e1 to takto: @topprofilcz) viditeln\u00fd pod fotografi\u00ed. D\u00e1le jsou zde ve\u0159ejn\u011b dostupn\u00e9 t\u0159i z\u00e1kladn\u00ed metriky: kolik profil\u016f autor sleduje, kolik jich sleduje jeho \u2013 a zaj\u00edmavou metrikou, kter\u00e1 je zde tak\u00e9 vid\u011bt, je celkov\u00fd sou\u010det srd\u00ed\u010dek, kter\u00e1 videa konkr\u00e9tn\u00edho tv\u016frce dostala \u2013 tato metrika se d\u00e1 pova\u017eovat za orienta\u010dn\u00ed ukazatel re\u00e1ln\u00e9ho z\u00e1sahu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vyhled\u00e1v\u00e1n\u00ed na TikToku<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jestli\u017ee se rozhodnete n\u011bkoho na <a href=\"https:\/\/www.tiktok.com\/cs-CZ\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikToku<\/a> vyhledat, m\u016f\u017eete vyu\u017e\u00edt k vyhled\u00e1v\u00e1n\u00ed zvuk, jm\u00e9no u\u017eivatele a hashtag. Hashtagy se zde chovaj\u00ed trochu jinak ne\u017e jsme zvykl\u00ed v jin\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch: zat\u00edmco na <a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\">Inst<\/a><a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">agramu<\/a> nebo <a href=\"https:\/\/twitter.com\/?lang=cs\" target=\"_blank\" rel=\"noreferrer noopener\">Twitteru<\/a> si pod zadan\u00fdm hashtagem m\u016f\u017eeme prohl\u00e9dnout ve\u0161ker\u00fd ve\u0159ejn\u00fd obsah pod n\u00edm ozna\u010den\u00fd, na <a href=\"https:\/\/www.tiktok.com\/cs-CZ\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikToku<\/a> to tak \u00fapln\u011b neb\u00fdv\u00e1.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/09\/Cernovsky_TikTok_vyhledavani.jpg\" alt=\"TikTok a jeho vyhled\u00e1v\u00e1n\u00ed je jako v\u011bt\u0161ina mo\u017enost\u00ed okop\u00edrovan\u00e9 od Instagramu, tak\u017ee p\u0159i pou\u017e\u00edv\u00e1n\u00ed t\u00e9to aplikace nebudete p\u0159ekvapeni.\" class=\"wp-image-2268\"\/><figcaption class=\"wp-element-caption\">TikTok vyhled\u00e1v\u00e1n\u00ed nab\u00edz\u00ed podobn\u00e9 mo\u017enosti jako vyhled\u00e1v\u00e1n\u00ed na Instagramu &#8211; vyhled\u00e1v\u00e1n\u00ed podle kl\u00ed\u010dov\u00fdch slov, podle hashtagu, n\u00e1zvu profilu, apod.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/09\/Cernovsky_TikTok_vyhledavani_marketing.png\" alt=\"Vyhled\u00e1v\u00e1n\u00ed dle kl\u00ed\u010dov\u00fdch slov na TikToku je podobn\u011b intuitivn\u00ed jako na Instagramu. Aplikace v\u00e1m poskytuje mnoho n\u00e1vrh\u016f, kter\u00e9 souvis\u00ed s va\u0161\u00edm vyhled\u00e1vac\u00edm dotazem.\" class=\"wp-image-2269\"\/><figcaption class=\"wp-element-caption\">Vyzkou\u0161el jsem na TikToku vyhledat kl\u00ed\u010dov\u00e9 slovo &#8220;marketing&#8221;<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/09\/Cernovsky_TikTok_vyhledavani_marketing_vysledky.png\" alt=\"Algoritmus se v\u00e1m sna\u017e\u00ed reagovat na v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed tak, \u017ee v\u00e1m poskytuje videa, kter\u00e1 jsou ne\u010d\u00edm v\u00fdjime\u010dn\u00e1, tak jako to d\u011bl\u00e1 Instagramov\u00fd algoritmus. V\u011bt\u0161inou se jedn\u00e1 o videa, kter\u00e1 maj\u00ed nejv\u00edce lajk\u016f, interakc\u00ed a zhl\u00e9dnut\u00ed.\" class=\"wp-image-2270\"\/><figcaption class=\"wp-element-caption\">V\u00fdsledek vyhled\u00e1v\u00e1n\u00ed hashtagu #marketing &#8211; nejpopul\u00e1rn\u011bj\u0161\u00ed videa dle r\u016fzn\u00fdch kategori\u00ed, nap\u0159\u00edklad &#8220;Top liked&#8221;<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Specifikace TikToku<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ofici\u00e1ln\u011b je povoleno jeho pou\u017e\u00edv\u00e1n\u00ed od 13 let, ale mezi n\u00e1mi \u2013 je to prost\u011b \u010d\u00edslo, co se zad\u00e1v\u00e1 p\u0159i registraci a nijak se pak u\u017e d\u00e1le neov\u011b\u0159uje. Je to tedy v\u011bkov\u00e9 omezen\u00ed, kter\u00e9 je v podstat\u011b nevymahateln\u00e9 a samoz\u0159ejm\u011b to vede k tomu, \u017ee je v s\u00edti registrov\u00e1na i \u0159ada d\u011bt\u00ed pod t\u00edmto v\u011bkov\u00fdm limitem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jako na ka\u017ed\u00e9 soci\u00e1ln\u00ed s\u00edti, i zde nen\u00ed probl\u00e9m naj\u00edt fale\u0161n\u00e9 a spamovac\u00ed \u00fa\u010dty \u2013 to jsou typick\u00e9 probl\u00e9my, kter\u00e9 se objevuj\u00ed od t\u00e9 doby, co se soci\u00e1ln\u00ed s\u00edt\u011b roz\u0161\u00ed\u0159ily a najdeme je i zde. Publikum u\u017eivatel\u016f postupn\u011b nar\u016fst\u00e1 a roz\u0161i\u0159uje se do star\u0161\u00edch v\u011bkov\u00fdch skupin \u2013 op\u011bt, analogicky jako jsme to d\u0159\u00edve za\u017eili na <a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebooku<\/a> nebo <a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagramu<\/a>: p\u016fvodn\u00ed u\u017eivatel\u00e9 postupn\u011b st\u00e1rnou a k nim se nabaluj\u00ed star\u0161\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Videa m\u016f\u017eete sledovat i bez registrace hned po instalaci aplikace \u2013 pro nahl\u00e9dnut\u00ed, jak to zhruba funguje. Tedy nen\u00ed \u017e\u00e1dn\u00fd \u00fa\u010det pot\u0159eba. Kdy\u017e tvo\u0159\u00edte videa ve v\u011bt\u0161\u00edm, tak se v\u00e1m hod\u00ed, \u017ee obsah lze nahr\u00e1t i p\u0159\u00edmo z webu i v prohl\u00ed\u017ee\u010di na klasick\u00e9m po\u010d\u00edta\u010di nebo notebooku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Klasick\u00fd \u00fa\u010det \u201cosobn\u00ed\u201d ur\u010den\u00fd pro b\u011b\u017en\u00e9ho u\u017eivatele se d\u00e1 \u201cpov\u00fd\u0161it\u201d na Pro \u00fa\u010det typu \u201cTv\u016frce\u201d nebo \u201cPodnik\u00e1n\u00ed\u201d, co\u017e se hod\u00ed, kdy\u017e chcete m\u00edt podrobn\u011bj\u0161\u00ed p\u0159ehled o publiku a po\u010dtech zhl\u00e9dnut\u00ed va\u0161eho obsahu. TikTok reklama a spr\u00e1va firemn\u00edho \u00fa\u010dtu je velice podobn\u00e1 jako pr\u00e1v\u011b na Instagramu. Kde se jenom ten TikTok inspiroval? \ud83d\ude42<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud by v\u00e1\u0161 u\u017e <a href=\"https:\/\/www.tiktok.com\/cs-CZ\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a> nebavil, tak hluboko v nastaven\u00ed je i funkce umo\u017e\u0148uj\u00edc\u00ed smazat \u00fa\u010det s ve\u0161ker\u00fdm jeho obsahem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nat\u00e1\u010den\u00ed na TikTok<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9lka vide\u00ed, co zde m\u016f\u017eeme naj\u00edt, se pohybuje v \u0159\u00e1du des\u00edtek sekund. Typick\u00e9 video m\u00e1 kolem 15 sekund, je orientovan\u00e9 na v\u00fd\u0161ku a bylo nato\u010deno na mobil s pou\u017eit\u00edm n\u011bkter\u00e9ho z p\u0159ipraven\u00fdch filtr\u016f a zvuku z hudebn\u00ed banky (dostupn\u00e9 tak\u00e9 p\u0159\u00edmo v aplikaci). Mezi velice obl\u00edben\u00fd typ obsahu pat\u0159\u00ed v\u00fdzvy, kde jde o to, jak \u201csehr\u00e1t\u201d sc\u00e9nku do textu n\u011bjak\u00e9 p\u00edsni\u010dky. Tohle je jedna z cest, jak rozjet profil a z\u00edskat fanou\u0161ky \u2013 chytit se n\u011bjak\u00e9ho z aktu\u00e1ln\u00edch trendy t\u00e9mat. A\u017e to budete zkou\u0161et, dost mo\u017en\u00e1 zjist\u00edte, \u017ee synchronizovat hudbu se sc\u00e9nkou a prost\u0159ihy je opravdu o dost slo\u017eit\u011bj\u0161\u00ed, ne\u017e to vypad\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Video je ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f nejjednodu\u0161\u0161\u00ed vytvo\u0159it p\u0159\u00edmo v aplikaci \u2013 obsahuje toti\u017e editor srovnateln\u00fd s nejlep\u0161\u00edmi mobiln\u00edmi editory videa, kter\u00fd se d\u00e1 vyu\u017e\u00edt jak k nat\u00e1\u010den\u00ed, tak ke st\u0159ihu, dabov\u00e1n\u00ed, aplikaci filtr\u016f, nat\u00e1\u010den\u00ed \u017eiv\u00fdch fotek, vide\u00ed typu lip-syncing (typ obsahu, kde se vystupuj\u00edc\u00ed sna\u017e\u00ed trefit do zvuku na pozad\u00ed) prost\u011b v\u0161eho typu obsahu, co na <a href=\"https:\/\/www.tiktok.com\/cs-CZ\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikToku<\/a> existuje. Vyu\u017e\u00edt se ale daj\u00ed i d\u0159\u00edve zhotoven\u00e9 nahr\u00e1vky, kter\u00e9 se tu daj\u00ed sest\u0159\u00edhat a dobarvit efekty nebo gify.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.tiktok.com\/cs-CZ\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a> jako takov\u00fd je tvo\u0159en pom\u011brn\u011b specifick\u00fdm obsahem a je tvo\u0159en v&nbsp;podstat\u011b na vln\u011b trend\u016f. Pokud se tedy nechytnete n\u011bjak\u00e9ho z\u00e1sadn\u00edho trendu, bude pro v\u00e1s pom\u011brn\u011b n\u00e1ro\u010dn\u00e9 se bez v\u011bt\u0161\u00edho \u00fasil\u00ed na t\u00e9to platform\u011b uchytit. Aby va\u0161e TikTok reklama byla \u00fasp\u011b\u0161n\u00e1, je t\u0159eba, abyste tyto trendy respektovali.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cht\u011bli byste p\u016fsobit na t\u00e9to platform\u011b? <a href=\"https:\/\/www.cernovsky.cz\/#footer-scroll\" target=\"_blank\" rel=\"noreferrer noopener\">Nev\u00e1hejte m\u011b kontaktovat<\/a>! R\u00e1d v\u00e1m s&nbsp;t\u00edm pomohu.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Koronakrize a TikTok reklama<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B\u011bhem koronakrize se vyu\u017e\u00edv\u00e1n\u00ed TikToku roz\u0161\u00ed\u0159ilo mezi star\u0161\u00ed publikum a postupn\u011b sem za\u010d\u00ednaj\u00ed p\u0159ech\u00e1zet profesion\u00e1ln\u00ed <a href=\"https:\/\/www.cernovsky.cz\/marketing\/influencer-marketing-navod\/\">influence\u0159i<\/a> a tv\u016frci, co u\u017e m\u011bli p\u0159ed z\u0159\u00edzen\u00edm profilu na <a href=\"https:\/\/www.tiktok.com\/cs-CZ\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikToku<\/a> vybudovan\u00e9 publikum na <a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a>, <a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebooku<\/a> a <a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagramu<\/a> a te\u010f naskakuj\u00ed do rozjet\u00e9ho vlaku t\u00e9to soci\u00e1ln\u00ed s\u00edt\u011b. Nam\u00e1tkou je to t\u0159eba <a href=\"https:\/\/www.tiktok.com\/@viralbrothers?lang=cs-CZ\" target=\"_blank\" rel=\"noreferrer noopener\">ViralBrothers<\/a>, <a href=\"https:\/\/www.tiktok.com\/discover\/jirkakral?lang=cs-CZ\" target=\"_blank\" rel=\"noreferrer noopener\">Jirka Kr\u00e1l<\/a> a dal\u0161\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak jako na jin\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch se nemus\u00ed TikTok reklama to\u010dit jenom okolo nastaven\u00ed reklamy skrze TikTok Ads Manager, ale m\u016f\u017ee se jednat o spolupr\u00e1ci s influencery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/09\/Cernovsky_TikTok_reklama_vekove_skupiny.jpg\" alt=\"Na TikToku v USA tedy ji\u017e p\u0159eva\u017euje publikum star\u0161\u00ed 18 let. U n\u00e1s v \u010cR toto demografick\u00e9 rozlo\u017een\u00ed zat\u00edm vypad\u00e1 jinak, nicm\u00e9n\u011b d\u00e1 se o\u010dek\u00e1vat podobn\u00fd trend, jako tomu bylo v\u017edy, kdy\u017e jak\u00e1koliv zahrani\u010dn\u00ed aplikace dorazila do \u010cR.\" class=\"wp-image-2246\" style=\"width:604px;height:546px\"\/><figcaption class=\"wp-element-caption\">Pr\u016fzkum z b\u0159ezna 2021, kter\u00fd ukazuje na to, \u017ee teenage\u0159i jsou pouze 25 % z u\u017eivatel\u016f TikToku, jedn\u00e1 se o data z USA (zdroj: statista a omnicoreagency.com)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Typy vide\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ta nejd\u016fle\u017eit\u011bj\u0161\u00ed a prvn\u00ed ot\u00e1zka je samoz\u0159ejm\u011b <a href=\"https:\/\/www.cernovsky.cz\/marketing\/obsahovy-marketing\/\">content<\/a>, jak\u00fd za\u010d\u00edt tvo\u0159it. Vybral jsem n\u011bkolik druh\u016f vide\u00ed, ze kter\u00fdch si m\u016f\u017eete vyb\u00edrat:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00fdzvy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">U\u017e v dob\u00e1ch p\u0159ed TT jsme se s t\u00edm setkali a tady se tato \u010dinnost jen akcelerovala. Pravd\u011bpodobn\u011b jste se u\u017e setkali s videi, kde jde o to vyklopit si k\u00fdbl vody na hlavu (<a href=\"https:\/\/www.als.org\/stories-news\/ice-bucket-challenge-dramatically-accelerated-fight-against-als\" target=\"_blank\" rel=\"noreferrer noopener\">ice bucket challenge<\/a>) ud\u011blat n\u011bjak\u00fd cvik (<a href=\"https:\/\/www.healthline.com\/health\/exercise-fitness\/plank-challenge\" target=\"_blank\" rel=\"noreferrer noopener\">planking challenge<\/a>), rozjet p\u00e1rty (<a href=\"https:\/\/www.youtube.com\/watch?v=3R8HGsbI4QY\" target=\"_blank\" rel=\"noreferrer noopener\">Harlem Shake challenge<\/a>), sn\u00edst l\u017e\u00edci sko\u0159ice (<a href=\"https:\/\/en.wikipedia.org\/wiki\/Cinnamon_challenge\" target=\"_blank\" rel=\"noreferrer noopener\">cinnamon challenge<\/a>), p\u0159edv\u00e9st tane\u010dek (<a href=\"https:\/\/www.youtube.com\/watch?v=s0zzrB8TMF8\" target=\"_blank\" rel=\"noreferrer noopener\">running man challenge<\/a>) a mnoh\u00e9 dal\u0161\u00ed.&nbsp;Dal\u0161\u00ed aktu\u00e1ln\u00ed popul\u00e1rn\u00ed TikTok challenge videa najdete na <a href=\"https:\/\/www.tiktok.com\/discover\/TikTok-Challenge?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">tomto odkaze<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak toho v\u0161eho tu m\u00e1me opravdu dostatek. Mimochodem, pokud v\u00e1m n\u011bkter\u00fd z t\u011bchto trend\u016f unikl, doporu\u010duji si je vygooglit a m\u016f\u017eete str\u00e1vit dlouh\u00e9 hodiny kvalitn\u00ed prokrastinac\u00ed. Nicm\u00e9n\u011b tyto v\u00fdzvy snese i TikTok reklama. Pokud je dob\u0159e ud\u011blan\u00e1, dok\u00e1\u017eete takto aktivovat velk\u00e9 mno\u017estv\u00ed fanou\u0161k\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/09\/Cernovsky_TikTok_challenge_aneb_vyzva-1160x1168-1.jpg\" alt=\"TikTok v\u00fdzva je n\u00e1stroj, d\u00edky kter\u00e9mu je mo\u017en\u00e9 se organicky zviditelnit a z\u00edskat tak nov\u00e9 fanou\u0161ky a d\u00e1t o sob\u011b  nebo sv\u00e9 zna\u010dce v\u011bd\u011bt do sv\u011bta.\" class=\"wp-image-2271\"\/><figcaption class=\"wp-element-caption\">TikTok v\u00fdzva neboli TikTok challenge je mo\u017enost, jak se mohou zna\u010dky a tv\u016frci obsahu zviditelnit<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Trendy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e1noce, korona, valent\u00fdnsk\u00e9 d\u00e1rky, tipy na l\u00e9to \u2013 ob\u010das se vyno\u0159\u00ed t\u00e9ma, o kter\u00e9m m\u00e1 ka\u017ed\u00fd pot\u0159ebu n\u011bco nato\u010dit. A tedy pro\u010d j\u00edt proti proudu, kdy\u017e se m\u016f\u017eeme v\u00e9st na n\u011bm \u2013 a nav\u00edc algoritmy takov\u00e9to trendy velice r\u00e1dy podporuj\u00ed. Seznam zaj\u00edmav\u00fdch <a href=\"https:\/\/biteable.com\/blog\/tiktok-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok trend\u016f najdete na tomto odkaze<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">J\u00eddlo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kucha\u0159sk\u00e9 n\u00e1vody a recenze jsou s\u00e1zkou na jistotu. Kvalitn\u011b sest\u0159\u00edhan\u00fd kulin\u00e1\u0159sk\u00fd obsah prost\u011b t\u00e1hne a t\u00e1hnout bude. TikTok reklama dok\u00e1\u017ee efektivn\u011b zapromovat takov\u00fd obsah a pokud v n\u011bm propagujete produkt, pak se m\u016f\u017ee jednat o kvalitn\u00ed pov\u011bdom\u00ed pro v\u00e1\u0161 produkt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/09\/Cernovsky_TikTok_food_videa.jpg\" alt=\"Food videa na TikToku jsou skv\u011bl\u00fdm tah\u00e1kem, hlavn\u011b skv\u011ble funguj\u00ed netradi\u010dn\u00ed  recepty a nebo f\u00edgle a hacky, kter\u00e9 v\u00e1m usnadn\u00ed p\u0159\u00edpravu r\u016fzn\u00fdch pokrm\u016f.\" class=\"wp-image-2272\"\/><figcaption class=\"wp-element-caption\">Food videa fr\u010d\u00ed i na TikToku, maj\u00ed trochu jin\u00fd form\u00e1t ne\u017e videa na YouTube, ale dost podobn\u00fd form\u00e1t jako videa na Instagramu<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tane\u010dn\u00ed videa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u011bkdy to m\u016f\u017ee vypadat, \u017ee TT je jeden velk\u00fd tane\u010dn\u00ed parket. Tane\u010dn\u00edch vide\u00ed je tu prost\u011b neuv\u011b\u0159iteln\u00e9 mno\u017estv\u00ed a kreativita tv\u016frc\u016f je opravdu ohromuj\u00edc\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hudebn\u00ed videa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zp\u011bv nebo hra na n\u00e1stroj pat\u0159\u00ed k dal\u0161\u00edmu obsahu, co na TT let\u00ed. Popularitu origin\u00e1lu pak m\u016f\u017ee nav\u00fd\u0161it to, kdy\u017e takov\u00e9to video za\u010dnou pou\u017e\u00edvat dal\u0161\u00ed tiktoke\u0159i v duetech nebo karaoke \/ lipsync tvorb\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lip-syncing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Princip je pom\u011brn\u011b trivi\u00e1ln\u00ed a \u00fasp\u011bch z\u00e1le\u017e\u00ed na kvalit\u011b proveden\u00ed: vezmete ciz\u00ed hudbu nebo sc\u00e9nku a pak sehrajete vlastn\u00ed video tak, aby v\u00e1m \u0161la slova do pusy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">N\u00e1vody<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Rady jak na to, uk\u00e1zky jak se n\u011bco tvo\u0159\u00ed, to je prost\u011b dal\u0161\u00ed typ obsahu, co t\u00e1hne. Nav\u00edc si tak m\u016f\u017eete vytvo\u0159it status autority ve sv\u00e9m oboru.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prodej na TikToku<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Te\u010f u\u017e snad kone\u010dn\u011b p\u0159ejdeme k bodu, kter\u00fd n\u00e1s v\u0161echny pravd\u011bpodobn\u011b zaj\u00edm\u00e1 nejv\u00edce. Jak p\u0159es TikTok n\u011bco prodat? Je TikTok reklama tou spr\u00e1vnou volbou?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prvn\u00ed kan\u00e1l, kter\u00fd se n\u00e1m zde nab\u00edz\u00ed a kter\u00fd op\u011bt je obdobou toho, co zn\u00e1me odjinud, je osloven\u00ed provozovatele n\u011bkter\u00e9ho z popul\u00e1rn\u00edch \u00fa\u010dt\u016f \u2013 <a href=\"https:\/\/www.cernovsky.cz\/marketing\/influencer-marketing-navod\/\">influencera<\/a> \u2013 a domluvit s n\u00edm um\u00edst\u011bn\u00ed produktu do n\u011bkter\u00e9ho z jeho vide\u00ed. Tady samoz\u0159ejm\u011b je pot\u0159eba p\u0159i pl\u00e1nov\u00e1n\u00ed pamatovat na to, \u017ee pokud m\u00e1 b\u00fdt video spjato s n\u011bkter\u00fdm aktu\u00e1ln\u011b popul\u00e1rn\u00edm trendem, ne\u017e se dolad\u00ed podm\u00ednky spolupr\u00e1ce, trend u\u017e nemus\u00ed b\u00fdt v kurzu \u2013 a obecn\u011b, i kdy\u017e se poda\u0159\u00ed rozjet slu\u0161n\u011b vir\u00e1ln\u00ed a popul\u00e1rn\u00ed video, nejv\u00fd\u0161e v \u0159\u00e1dech dn\u016f u\u017e zmiz\u00ed z v\u00fdpis\u016f \u2013 tak se prost\u011b soci\u00e1ln\u00ed s\u00edt\u011b chovaj\u00ed. Proto, pokud m\u00e1 m\u00edt kampa\u0148 v\u011bt\u0161\u00ed a dlouhodob\u011bj\u0161\u00ed z\u00e1sah a hlavn\u011b zapamatovatelnost, je zpravidla vhodn\u011bj\u0161\u00ed oslovit v del\u0161\u00edm \u010dasov\u00e9m intervalu n\u011bkolik tiktoker\u016f.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/09\/Cernovsky_TikTok_reklama_influencer_tiktoker.jpg\" alt=\"Influence\u0159i na\u0161li dal\u0161\u00ed \u00fato\u010di\u0161t\u011b, odkud mohou sv\u011bt z\u00e1sobovat sv\u00fdm obsahem. Tiktoke\u0159i, jak se jim na TikToku p\u0159ezd\u00edv\u00e1, jsou influencery na platform\u011b TikTok. \" class=\"wp-image-2248\"\/><figcaption class=\"wp-element-caption\">Influencer na TikToku je tzv. tiktoker, v\u011bt\u0161ina dne\u0161n\u00edch influencer\u016f m\u00e1 sv\u00e9 \u00fa\u010dty na n\u011bkolika s\u00edt\u00edch a na ka\u017ed\u00e9 se sna\u017e\u00ed vytv\u00e1\u0159et unik\u00e1tn\u00ed obsah pro danou s\u00ed\u0165<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toho se d\u00e1 doc\u00edlit tak\u00e9 tehdy, kdy\u017e se poda\u0159\u00ed trend definovat \u2013 narazil jsem na trendov\u00e9 v\u00fdzvy zalo\u017een\u00e9 na produktech z IKEA a Coca Cola, kter\u00e9 se \u0161\u00ed\u0159ily v r\u016fzn\u00fdch jazyc\u00edch po cel\u00e9m sv\u011bt\u011b (p\u0159izn\u00e1m se, \u017ee kdy\u017e jsem narazil na trendy, kde byly vyu\u017e\u00edv\u00e1ny tyto produkty, nepoda\u0159ilo se mi rozkl\u00ed\u010dovat, nakolik to mohlo b\u00fdt rozjeto \u00fa\u010delov\u011b a nakolik to mohl b\u00fdt jen n\u00e1m\u011bt, co se zadarmo a organicky roz\u0161\u00ed\u0159il pouze d\u00edky tomu, jak jsou zrovna tyto zna\u010dky zn\u00e1m\u00e9 samy o sob\u011b).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok reklama<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00edm kan\u00e1lem, co m\u016f\u017eeme vyu\u017e\u00edt, je star\u00e1 dobr\u00e1 TikTok reklama (nebo <a href=\"https:\/\/www.cernovsky.cz\/marketing\/reklama-v-google-ads-reklama-na-facebooku\/\">PPC reklama<\/a>?), zde konkr\u00e9tn\u011b p\u0159es obsahovou reklamu a videa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V prvn\u00ed f\u00e1zi byl <a href=\"https:\/\/www.tiktok.com\/cs-CZ\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a> sou\u010d\u00e1st\u00ed s\u00edt\u011b Facebook Audience Network, inzerci zde tedy bylo mo\u017en\u00e9 c\u00edlit p\u0159es reklamn\u00ed rozhran\u00ed <a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\">Facebook Ads \u2013 reklamy<\/a> takto spu\u0161t\u011bn\u00ed pak vypadaly zhruba tak, jak vid\u00edte na obr\u00e1zc\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Probl\u00e9mem s t\u00edmto \u0159e\u0161en\u00edm spojen\u00fdm bylo, \u017ee jak asi v\u00edte, c\u00edlen\u00ed na konkr\u00e9tn\u00ed aplikaci v Facebook Audience Network nen\u00ed mo\u017en\u00e9 n\u011bjak v\u00edce specifikovat \u2013 reklamy takto nastaven\u00e9 tedy sou\u010dasn\u011b c\u00edlily nejen TikTok, ale i v\u0161echny hry a dal\u0161\u00ed aplikace, co tam spadaj\u00ed \u2013 a prost\u011b ne\u0161lo \u0159\u00edct \u2013 te\u010f spou\u0161t\u00edm kampa\u0148 jen na TikTok.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1, jak vyprodat sklady d\u00edky Facebook, Instagram a Google Ads reklam\u011b s PNO pod 15 % (jako se to povedlo u na\u0161eho klienta), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\">p\u0159\u00edpadovou studii najdete tady<\/a>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Od roku 2020 je toto v\u0161echno \u00fapln\u011b jinak. TikTok za\u010d\u00edn\u00e1 zvolna nasazovat sv\u016fj vlastn\u00ed inzertn\u00ed syst\u00e9m a rod\u00ed se <strong>TikTok reklama<\/strong> p\u0159\u00edmo od TikToku \u2013 je to samoz\u0159ejm\u011b naprosto logick\u00fd krok. TikTok si tak m\u016f\u017ee \u0159\u00edct o \u00fapln\u011b jin\u00e9 pen\u00edze za reklamu a nab\u00eddnout mnohem \u0161ir\u0161\u00ed mo\u017enosti inzerce. Jak\u00e9 form\u00e1ty TikTok reklama nab\u00edz\u00ed?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok reklama a jej\u00ed c\u00edle<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok reklama m\u00e1 podobn\u00e9 mo\u017enosti jako <a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\" data-type=\"post\" data-id=\"1912\">promo na Facebooku a Instagramu<\/a>, nikdy ale nebude doru\u010dovat konverze tak dob\u0159e jako <a href=\"https:\/\/www.cernovsky.cz\/marketing\/ppc-reklama\/\" data-type=\"post\" data-id=\"7574\">reklama v Google Ads<\/a>, jeliko\u017e zde je u\u017eivatel ji\u017e v jin\u00e9 f\u00e1zi <a href=\"https:\/\/www.cernovsky.cz\/marketing\/marketingovy-trychtyr\/\" data-type=\"post\" data-id=\"2284\">marketingov\u00e9ho trycht\u00fd\u0159e<\/a>. D\u00edky reklamn\u00edmu mana\u017eeru m\u016f\u017eete reklamu nastavovat prakticky toto\u017en\u011b jako tomu je u v\u00fd\u0161e zm\u00edn\u011bn\u00fdch soci\u00e1ln\u00edch m\u00e9di\u00ed. Na prvn\u00edm kroku v\u00e1s \u010dek\u00e1 <strong>v\u00fdb\u011br c\u00edle reklamy<\/strong> (tedy Advertising Objective). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/09\/Cernovsky_TikTok_reklama_cil_reklamy-1160x691-1.jpg\" alt=\"Optimalizace TikTok reklamy m\u00e1 podobn\u00e9 mo\u017enosti jako na jin\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch. Samoz\u0159ejm\u011b zde zat\u00edm chyb\u00ed engagement optimalizace, p\u0159\u00edpadn\u011b optimalizace na generov\u00e1n\u00ed lajk\u016f va\u0161\u00ed str\u00e1nky, ale d\u00e1 se o\u010dek\u00e1vat, \u017ee co nevid\u011bt tyto optimalizace doraz\u00ed, aby v\u00e1m pomohly s interakcemi u va\u0161ich p\u0159\u00edsp\u011bvk\u016f.\" class=\"wp-image-2273\"\/><figcaption class=\"wp-element-caption\">TikTok reklama nab\u00edz\u00ed podobn\u00e9 mo\u017enosti optimalizace jako u Facebooku a Instagramu<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u016f\u017eete vyb\u00edrat z typick\u00fdch mo\u017enost\u00ed jako je maximalizace z\u00e1sahu a tedy <strong>reach<\/strong> optimalizace. Tak\u00e9 m\u016f\u017eete generovat n\u00e1v\u0161t\u011bvnost na sv\u00e9m webu nebo e-shopu skrze <strong>traffic<\/strong> optimalizaci,<strong> sta\u017een\u00ed aplikace<\/strong> je tak\u00e9 k dispozici, m\u016f\u017eete generovat <strong>zhl\u00e9dnut\u00ed va\u0161eho reklamn\u00edho videa<\/strong>, nov\u011b je mo\u017en\u00e9 spou\u0161t\u011bt <strong>lead ads<\/strong>, co\u017e je reklama na sb\u00edr\u00e1n\u00ed kontakt\u016f \/ lead\u016f. A nakonec to jsou <strong>konverzn\u00ed kampan\u011b<\/strong>. Ty se n\u00e1m zat\u00edm neosv\u011bd\u010dily (v\u017edy l\u00e9pe fungovaly na FB a IG, ale i tak se d\u00e1 o\u010dek\u00e1vat z\u00e1sadn\u00ed posun v konverzn\u00edch kampan\u00edch do budoucna). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok reklama m\u00e1 mo\u017enost vypnout koment\u00e1\u0159e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Oproti Facebooku a Instagramu je u TikTok reklamy mo\u017en\u00e9 <strong>vypnout mo\u017enost komentov\u00e1n\u00ed reklamy<\/strong> od u\u017eivatel\u016f na platform\u011b. N\u011bkolik klient\u016f tuto mo\u017enost popt\u00e1valo p\u0159i spou\u0161t\u011bn\u00ed reklamy na Facebooku a Instagramu, ale tam tato mo\u017enost nebyla. TikTok jakoby vysly\u0161el p\u0159\u00e1n\u00ed advertiser\u016f. Tak\u00e9 je mo\u017enost vypnout sta\u017een\u00ed videa, jeliko\u017e na TikToku lze stahovat videa ze s\u00edt\u011b p\u0159\u00edmo v aplikaci. Sta\u010d\u00ed na videu podr\u017eet palec a uk\u00e1\u017ee se v\u00e1m mo\u017enost video st\u00e1hnout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/09\/Cernovsky_TikTok_reklama_vypnout_komentare.png\" alt=\"Vypnut\u00ed koment\u00e1\u0159\u016f u reklamy m\u016f\u017ee b\u00fdt zaj\u00edmav\u00e9 pro spousty klient\u016f, kte\u0159\u00ed nemaj\u00ed t\u00fdm, kter\u00fd by za n\u011b \u0159e\u0161il community management u p\u0159\u00edsp\u011bvk\u016f a nebo se jedn\u00e1 o trochu kontroverzn\u00ed produkt nebo slu\u017ebu.\" class=\"wp-image-2274\"\/><figcaption class=\"wp-element-caption\">Zaj\u00edmav\u00e1 mo\u017enost vypnout koment\u00e1\u0159e u sv\u00e9 reklamy chyb\u00ed na jin\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok reklama mo\u017enosti c\u00edlen\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok reklama nab\u00edz\u00ed podobn\u00e9 mo\u017enosti c\u00edlen\u00ed reklamy jako jin\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b. Nechyb\u00ed mo\u017enost c\u00edlit podle <strong>v\u011bku<\/strong>, <strong>pohlav\u00ed<\/strong>, <strong>lokace<\/strong>, <strong>jazyka<\/strong>, p\u0159\u00edpadn\u011b podle<strong> vlastn\u011bn\u00e9ho za\u0159\u00edzen\u00ed <\/strong>a nebo <strong>opera\u010dn\u00edho syst\u00e9mu<\/strong>, kter\u00fd v\u00e1\u0161 smartphone vyu\u017e\u00edv\u00e1. Tak\u00e9 je mo\u017enost c\u00edlit na <strong>cenu za\u0159\u00edzen\u00ed<\/strong>, ze kter\u00e9ho u\u017eivatel TikTok nav\u0161t\u011bvuje. Zaj\u00edmavost\u00ed ale je, \u017ee TikTok reklama v\u00e1m nativn\u011b nab\u00edz\u00ed r\u016fzn\u00e9 c\u00edlen\u00ed dle <strong>z\u00e1jm\u016f<\/strong>, co\u017e je obvykl\u00e9, ale pak zde jsou dv\u011b mo\u017enosti. Lid\u00e9, kte\u0159\u00ed <strong>m\u011bli n\u011bjakou interakci s druhem obsahu v ur\u010dit\u00e9 kategorii<\/strong> a lid\u00e9, kte\u0159\u00ed <strong>sleduj\u00ed nebo zobrazili profil v ur\u010dit\u00e9 kategorii<\/strong>. Prvn\u00ed mo\u017enost lze st\u00e1hnout na \u010dasov\u00e9 obdob\u00ed <strong>7 nebo 15 dn\u00ed<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9758\" class=\"elementor elementor-9758\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">ZDARMA p\u0159\u00edstup k NEVE\u0158EJN\u00c9 p\u0159\u00edpadovce Facebook a Instagram reklamy, kter\u00e1 za ka\u017edou investovanou 1 K\u010d do reklamy p\u0159inesla 10 K\u010d a v\u00edce (ROAS 10+, PNO pod 10 %) - 10x N\u00c1VRATNOST za posledn\u00ed rok<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_case_study\" name=\"blog form venda case study\" aria-label=\"blog form venda case study\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9758\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e1m p\u0159\u00edklad. S prvn\u00ed mo\u017enost\u00ed m\u016f\u017eete zac\u00edlit lidi, kte\u0159\u00ed v posledn\u00edch 7 dnech dokoukali video v kategorii business &amp; finance education. S druhou mo\u017enost\u00ed m\u016f\u017eete zac\u00edlit u\u017eivatele, kte\u0159\u00ed za\u010dali sledovat profil v oblasti technologi\u00ed. Zde nen\u00ed mo\u017enost \u010dasov\u011b omezit. Ob\u011b tyto mo\u017enosti v\u00e1m d\u00e1vaj\u00ed mo\u017enost perfektn\u011b zac\u00edlit na c\u00edlovku, kter\u00e1 by mohla m\u00edt z\u00e1jem o va\u0161e produkty a slu\u017eby, a kter\u00e1 je nav\u00edc aktivn\u00ed na TikToku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/09\/Cernovsky_TikTok_reklama_cileni_reklamy.png\" alt=\"Tuto mo\u017enost Facebook ani Instagram nenab\u00edz\u00ed. V r\u00e1mci behaviour c\u00edlen\u00ed ve Facebooku jsou samoz\u0159ejm\u011b jin\u00e9 mo\u017enosti, kter\u00e9 nap\u0159. TikTok zat\u00edm nem\u00e1, ale je zde vid\u011bt, \u017ee se TikTok sna\u017e\u00ed p\u0159ich\u00e1zet s nov\u00fdmi mo\u017enosti, kter\u00e9 by jej posunuly p\u0159ed konkurenci.\" class=\"wp-image-2275\"\/><figcaption class=\"wp-element-caption\">Mo\u017enost c\u00edlit na aktivn\u00ed u\u017eivatele, kte\u0159\u00ed v posledn\u00ed dob\u011b provedli n\u011bjakou akci, t\u00fdkaj\u00edc\u00ed se oboru, ve kter\u00e9m podnik\u00e1te, je za m\u011b super featura, kterou TikTok reklama nab\u00edz\u00ed<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00ed zaj\u00edmavost\u00ed je, \u017ee TikTok reklama nab\u00edz\u00ed mo\u017enost c\u00edlen\u00ed na u\u017eivatele, kte\u0159\u00ed maj\u00ed <strong>konkr\u00e9tn\u00edho oper\u00e1tora<\/strong>. Typicky se d\u00e1 vyu\u017e\u00edt, pokud jste O2 nebo VF a chcete mluvit k z\u00e1kazn\u00edk\u016fm T-Mobile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V neposledn\u00ed \u0159ad\u011b je zde mo\u017enost pracovat s <strong>frequency capem<\/strong> a nebo tak\u00e9 s <strong>bid capem<\/strong>, co\u017e jsou standardn\u00ed mo\u017enosti, kter\u00e9 Facebook a Instagram tak\u00e9 nab\u00edz\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Co ale nap\u0159\u00edklad FB a IG nenab\u00edz\u00ed je, \u017ee v r\u00e1mci TikTok reklamy je mo\u017en\u00e9 c\u00edlit reklamu na u\u017eivatele, kte\u0159\u00ed <strong>zobrazili va\u0161i reklamu<\/strong>, ale neud\u011blali \u017e\u00e1dnou akci. U jin\u00fdch s\u00edt\u00ed je mo\u017enost c\u00edlit na u\u017eivatele, kte\u0159\u00ed n\u011bjak interagovali s va\u0161\u00ed reklamu (dali j\u00ed like, share, koment\u00e1\u0159, nebo nav\u0161t\u00edvili va\u0161\u00ed str\u00e1nku, p\u0159\u00edpadn\u011b vid\u011bli n\u011bjakou \u010d\u00e1st va\u0161eho videa).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok reklama tuto hranici posouv\u00e1 na dal\u0161\u00ed \u00farove\u0148, kdy je schopen zac\u00edlit u\u017eivatele, kter\u00e9mu se pouze zobrazila va\u0161e reklama. Takto jste tedy schopni uk\u00e1zat reklamu u\u017eivateli, kter\u00fd va\u0161i reklamu je\u0161t\u011b v\u016fbec nevid\u011bl, nebo naopak vid\u011bl, ale neud\u011blal \u017e\u00e1dnou akci. D\u00e1le TikTok nab\u00edz\u00ed mo\u017enost c\u00edlit reklamu na u\u017eivatele, kte\u0159\u00ed <strong>kliknuli na reklamu<\/strong>, ale t\u0159eba se nedostali na va\u0161i landing page, p\u0159\u00edpadn\u011b nen\u00ed mo\u017enost na tuto str\u00e1nku nasadit <a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=9663\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok Pixel<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/09\/Cernovsky_TikTok_reklama_cileni_reklamy_custom_publikum-1160x805-1.jpg\" alt=\"Tato mo\u017enost c\u00edlen\u00ed na TikToku mi p\u0159ijde velice zaj\u00edmav\u00e1 u\u017e jen z ohledem na to, \u017ee se jedn\u00e1 o mo\u017enost, kterou n\u011bkolik klient\u016f popt\u00e1valo v r\u00e1mci Facebook a Instagram reklamy. Bohu\u017eel, ten tuto mo\u017enost nenab\u00edz\u00ed.\" class=\"wp-image-2276\"\/><figcaption class=\"wp-element-caption\">Mo\u017enost c\u00edlit dle impres\u00ed nebo proklik\u016f je zn\u00e1mka toho, \u017ee TikTok reklama m\u00e1 dobr\u00e9 technick\u00e9 z\u00e1zem\u00ed a technologie na to, aby inzerent\u016fm poskytoval zaj\u00edmav\u00e9 mo\u017enosti c\u00edlen\u00ed na sv\u00e9 u\u017eivatele<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok reklama form\u00e1t In-feed ad<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Prvn\u00ed typem reklamy je <a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=9626\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok reklama zobrazovan\u00e1 ve v\u00fdpisu vide\u00ed ve feedu<\/a>. Zvolit zde m\u016f\u017eeme jednak samotn\u00e9 video, nebo str\u00e1nku, na kterou je mo\u017en\u00e9 p\u0159ej\u00edt po kliknut\u00ed na video. Ovlivnit m\u016f\u017eu to, jak\u00e9 informace sd\u011bl\u00edm na detailu profilu, hudbu, kter\u00e1 hraje na pozad\u00ed \u2013 a v\u0161echno vypad\u00e1, pokud se obsah vytvo\u0159\u00ed optim\u00e1ln\u011b, zcela organicky, jako ka\u017ed\u00e9 jin\u00e9 video v t\u00e9to s\u00edti.&nbsp;A to by m\u011blo v\u00fdt i va\u0161\u00edm c\u00edlem, p\u0159i vytv\u00e1\u0159en\u00ed TikTok reklamy. Reklama na TikToku by <strong>nem\u011bla vypadat jako reklama<\/strong>, jinak jej\u00ed dokoukatelnost <strong>v\u00fdrazn\u011b klesne<\/strong>. Tady v\u00edc o <a href=\"https:\/\/www.cernovsky.cz\/marketing\/tiktok-vyhody-tipy\/\" data-type=\"post\" data-id=\"1845\">obsahu, kter\u00fd dnes na TikToku fr\u010d\u00ed<\/a>, p\u0159\u00edpadn\u011b mrkn\u011bte, jak s t\u00edmto vertik\u00e1ln\u00edm videem pracuje <a href=\"https:\/\/www.cernovsky.cz\/marketing\/instagram-reels\/\" data-type=\"post\" data-id=\"1994\">Instagram s Reels<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/09\/Cernovsky_TikTok_reklama_In_feed_Ad.jpg\" alt=\"TikTok reklama je v drtiv\u00e9 v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f video reklama. U\u017eivatel\u00e9 na t\u00e9to s\u00edti o\u010dek\u00e1vaj\u00ed video form\u00e1t obsahu a proto je t\u0159eba respektovat o\u010dek\u00e1v\u00e1n\u00ed u\u017eivatel\u016f a dop\u0159\u00e1t jim tedy reklamu ve video form\u00e1tu. \" class=\"wp-image-2249\"\/><figcaption class=\"wp-element-caption\">TikTok reklama se nej\u010dast\u011bji zobrazuje v klasick\u00e9m TikTok feedu, jedn\u00e1 se tedy o video reklamu<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e se pod\u00edv\u00e1me na to, kde jsme u\u017e n\u011bco takov\u00e9ho vid\u011bli \u2013 je takov\u00e1 alternativa ke <a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\" data-type=\"post\" data-id=\"1912\">sponzorovan\u00e9mu p\u0159\u00edsp\u011bvku na zdi Facebooku nebo v Instagram feedu<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok z\u00e1rove\u0148 poskytuje n\u00e1vod na to, jak by takov\u00e1 reklama m\u011bla vypadat, jejich <a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=11953\" target=\"_blank\" rel=\"noreferrer noopener\">creative best practices najdete tady<\/a>. Z\u00e1rove\u0148 se m\u016f\u017eete inspirovat <a href=\"https:\/\/www.cernovsky.cz\/marketing\/videoreklama-facebook-instagram\/\" data-type=\"post\" data-id=\"2065\">mo\u017enostmi videoreklamy na Facebooku a Instagramu zde<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak\u00e9 se d\u00e1 o\u010dek\u00e1vat, \u017ee TikTok za\u010dne d\u0159\u00edve nebo pozd\u011bji p\u0159ich\u00e1zet s dal\u0161\u00edmi um\u00edst\u011bn\u00edmi reklamy, zat\u00edm nab\u00edz\u00ed pouze <strong>TikTok feed<\/strong>, <strong>News Feed App Series<\/strong> a tak\u00e9<strong> Pangle<\/strong>. Samoz\u0159ejm\u011b si m\u016f\u017eete vybrat, kde chcete, aby se va\u0161e TikTok reklama zobrazovala.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok reklama form\u00e1t Brand takeover<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Toto je zase takov\u00e1 obdoba <a href=\"https:\/\/www.cernovsky.cz\/marketing\/youtube-reklama-navod\/\" data-type=\"post\" data-id=\"7562\">nep\u0159esko\u010diteln\u00fdch vide\u00ed na YouTube<\/a>. Pokud pr\u00e1v\u011b te\u010f pot\u0159ebujete, aby o v\u00e1s v\u011bd\u011bl ka\u017ed\u00fd &#8211; vstupujete se zna\u010dkou na trh, m\u011bn\u00edte jm\u00e9no \u2013 je tohle p\u0159esn\u011b pro v\u00e1s. Tato <strong>TikTok reklama<\/strong> se zobraz\u00ed p\u0159i spu\u0161t\u011bn\u00ed aplikace a p\u0159ekryje celou plochu obrazovky. Po p\u0159ekliknut\u00ed je u\u017eivatel p\u0159esm\u011brov\u00e1n na libovolnou webovou lokaci.&nbsp;Podobn\u00fd tip <a href=\"https:\/\/www.cernovsky.cz\/marketing\/reklama-na-twitteru\/\" data-type=\"post\" data-id=\"2338\">reklamy poskytuje i Twitter <\/a>a jmenuje se <a href=\"https:\/\/business.twitter.com\/en\/advertising\/takeover\/timeline-takeover.html\" target=\"_blank\" rel=\"noreferrer noopener\">Timeline Takeover<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/09\/Cernovsky_TikTok_reklama_Brand_takeover.jpg\" alt=\"TikTok Brand takeover um\u00ed budovat skv\u011bl\u00fd z\u00e1sah, jeliko\u017e va\u0161e reklama bude prvn\u00ed reklamou, kter\u00e1 se uk\u00e1\u017ee v\u0161em u\u017eivatel\u016fm, kte\u0159\u00ed TikTok aplikaci otev\u0159ou.\" class=\"wp-image-2250\"\/><figcaption class=\"wp-element-caption\">Chcete aby va\u0161e reklama byla prvn\u00ed TikTok reklama, kter\u00e1 se na TikToku ka\u017ed\u00e9mu uk\u00e1\u017ee? Pak vyu\u017eijte Brand takeover form\u00e1t reklamy<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u017enosti spu\u0161t\u011bn\u00ed inzerce jsou zat\u00edm limitov\u00e1ny zem\u00ed, ze kter\u00e9 jste a kam inzerci sm\u011b\u0159ujete \u2013 pro \u010desk\u00e9 firmy to funguje tak, \u017ee se mohou zaregistrovat na <a href=\"http:\/\/www.ads.tiktok.com\" target=\"_blank\" rel=\"noreferrer noopener\">ads.tiktok.com<\/a> a spustit reklamu na \u010desk\u00e9m trhu jak je libo. Prvn\u00ed kampan\u011b v \u010cR jsou ji\u017e za n\u00e1mi. \u00dapln\u011b o tu prvn\u00ed se postaralo <a href=\"https:\/\/www.bistrosocial.cz\/blog\/2021-01-21-jak-jsme-prokopli-reklamu-na-tiktoku\" target=\"_blank\" rel=\"noreferrer noopener\">Bistro Social z pra\u017esk\u00fdch Hole\u0161ovic<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok reklama a jej\u00ed cena<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Je TikTok reklama \u017erout pen\u011bz a nebo se jedn\u00e1 o relativn\u011b zaj\u00edmavou s\u00ed\u0165 z pohledu financ\u00ed? Co zat\u00edm \u0159\u00edkaj\u00ed v\u00fdsledky kampan\u00ed v\u00e1s mo\u017en\u00e1 p\u0159ekvap\u00ed. U <strong>Reach<\/strong> kampan\u00ed se <strong>CPM<\/strong> pohybuje okolo <strong>5 &#8211; 15 K\u010d<\/strong>. <strong>CPM<\/strong> u <strong>proklikov\u00fdch<\/strong> kampan\u00ed se pohybuje trochu v\u00fd\u0161e, ale ne nijak z\u00e1sadn\u011b. Z \u010d\u00edsel n\u00e1m to vych\u00e1z\u00ed na <strong>10 &#8211; 25 K\u010d CPM<\/strong>. <strong>Video Views<\/strong> kampan\u011b maj\u00ed podobn\u00e9 <strong>CPM<\/strong> jako u proklikov\u00fdch kampan\u00ed, vych\u00e1z\u00ed n\u00e1m to lehce dr\u00e1\u017e, ale jenom o malinko, konkr\u00e9tn\u011b to je <strong>12 &#8211; 28 K\u010d<\/strong>. Oproti \u010d\u00edsl\u016fm Facebooku a Instagramu jsme n\u00e1sobn\u011b levn\u011bj\u0161\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 rad pro \u00fasp\u011b\u0161n\u00fd profil<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na z\u00e1v\u011br se poj\u010fme spole\u010dn\u011b pod\u00edvat na m\u00fdch 5 rad, kter\u00e9 v\u00e1m pomohou na cest\u011b k \u00fasp\u011bchu na TikToku, kde v\u00e1m m\u016f\u017ee b\u00fdt TikTok reklama siln\u00fdm pomocn\u00edkem.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9794\" class=\"elementor elementor-9794\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">TIP na ebook ZDARMA: Bu\u010fte \u00daSP\u011a\u0160N\u00cd na soci\u00e1ln\u00edch s\u00edt\u00edch s 21 nejv\u00edc TRENDY t\u00e9maty pro TVORBU vide\u00ed a p\u0159\u00edsp\u011bvk\u016f na Instagram, TikTok, YouTube, Threads, LinkedIn, X a Facebook\n(PDF)<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_21_video_ideas\" name=\"blog form 21 temat na videa a prispevky\" aria-label=\"blog form 21 temat na videa a prispevky\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9794\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Vyzkou\u0161ejte trendy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud nev\u00edte, jak\u00fd obsah budete produkovat, m\u016f\u017eete si projet feed a <strong>inspirovat se<\/strong> mezi aktu\u00e1ln\u011b prob\u00edhaj\u00edc\u00edmi trendy. V praxi to znamen\u00e1 pod\u00edvat se, co let\u00ed a p\u0159es mobil nato\u010dit s vyu\u017eit\u00edm podkladov\u00e9 hudby a sc\u00e9nek dal\u0161\u00ed trendy video.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Unik\u00e1tn\u00ed obsah vy\u017eaduje \u010das<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Po\u010d\u00edtejte s t\u00edm, \u017ee <strong>nato\u010dit a sest\u0159\u00edhat kvalitn\u00ed video je \u010dasov\u011b opravdu n\u00e1ro\u010dn\u00e9<\/strong>. Tvorba videa v \u0159\u00e1dech n\u011bkolika sekund se m\u016f\u017ee b\u011b\u017en\u011b prot\u00e1hnout na <strong>jednotky hodin<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center is-image-fill has-black-color has-text-color has-background has-medium-font-size\" style=\"background-color:#dbfbdb\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<p class=\"has-large-font-size wp-block-paragraph\"><em><strong>PRO TIP<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete, aby v\u00e1m <strong>profesion\u00e1lov\u00e9 pom\u00e1hali<\/strong> s tvorbou video obsahu na soci\u00e1ln\u00ed s\u00edt\u011b?<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"line-height:1.2\">TikTok videa, Instagram a Facebook Reels, YouTube Shorts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00edskejte <strong>10 tis\u00edc<\/strong> nebo <strong>100 tis\u00edc zhl\u00e9dnut\u00ed<\/strong> u va\u0161ich vide\u00ed a prod\u00e1vejte jednodu\u0161e!<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"line-height:1.2\">A cena?&nbsp;Nebojte, majlant to nen\u00ed. V\u00edce se o t\u00e9to <a href=\"https:\/\/www.cernovsky.cz\/strihani-videi-podnikatel\/\">slu\u017eb\u011b st\u0159\u00edh\u00e1n\u00ed kr\u00e1tk\u00fdch vide\u00ed na TikTok a dal\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u011b dozv\u00edte zde<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak takov\u00e1 videa vypadaj\u00ed? Mrkn\u011bte nap\u0159. ke <a href=\"https:\/\/www.tiktok.com\/@cernovskycz\" data-type=\"URL\" data-id=\"https:\/\/www.tiktok.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">mn\u011b na TikTok<\/a>.<\/p>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png);background-position:50% 51%\"><a href=\"https:\/\/www.cernovsky.cz\/strihani-videi-podnikatel\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"612\" height=\"408\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png\" alt=\"\" class=\"wp-image-8499 size-full\" srcset=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png 612w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg-300x200.png 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Myslete na to, \u017ee pro budov\u00e1n\u00ed dlouhodob\u00e9 popularity je rozhoduj\u00edc\u00ed kolik lid\u00ed zhl\u00e9dne va\u0161e video a\u017e do konce \u2013 pr\u00e1v\u011b proto zde funguj\u00ed dob\u0159e r\u016fzn\u00e9 zfilmovan\u00e9 vtipy, kde je pointa a\u017e na konci a naopak sn\u00edmky, kde se po celou dobu trv\u00e1n\u00ed videa d\u011bje zhruba to sam\u00e9, funguj\u00ed h\u016f\u0159e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Videa se <strong>nemus\u00ed nat\u00e1\u010det p\u0159es aplikaci<\/strong>, ale m\u016f\u017eete vyu\u017e\u00edt i webov\u00e9 rozhran\u00ed a zde nahr\u00e1t video sest\u0159\u00edhan\u00e9 p\u0159es po\u010d\u00edta\u010d a nato\u010den\u00e9 profesion\u00e1ln\u00ed kamerou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nepodce\u0148te propagaci v jin\u00fdch s\u00edt\u00edch<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sv\u016fj tiktokov\u00fd profil m\u016f\u017eete zpropagovat i jinde \u2013 nap\u0159\u00edklad <a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\" data-type=\"post\" data-id=\"1912\">reklamou na Facebooku<\/a>, <a href=\"https:\/\/www.cernovsky.cz\/marketing\/jak-uspet-na-instagramu\/\" data-type=\"post\" data-id=\"2216\">obsah z TikToku se d\u00e1 pou\u017e\u00edvat i na Instagramu<\/a>, <a href=\"https:\/\/www.cernovsky.cz\/marketing\/linkedin-reklama-moznosti-cileni\/\" data-type=\"post\" data-id=\"582\">reklama na LinkedInu<\/a> nebo <a href=\"https:\/\/www.cernovsky.cz\/marketing\/linkedin-socialni-sit\/\" data-type=\"post\" data-id=\"2035\">organick\u00fd dosah na LinkedInu<\/a>, <a href=\"https:\/\/www.cernovsky.cz\/marketing\/reklama-na-twitteru\/\" data-type=\"post\" data-id=\"2338\">reklama na Twitteru<\/a>, v podpisu <a href=\"https:\/\/www.cernovsky.cz\/marketing\/email-marketing\/\" data-type=\"post\" data-id=\"2386\">emailu<\/a>, na <a href=\"https:\/\/www.cernovsky.cz\/weby-e-shopy\/wordpress-webove-stranky-pro-vsechny\/\" data-type=\"post\" data-id=\"2199\">webu<\/a> a nebo v offline kan\u00e1lech. M\u016f\u017eete t\u00edm z\u00edskat dal\u0161\u00ed fanou\u0161ky a p\u0159im\u011bt \u0159ad\u00edc\u00ed algoritmus TikToku, aby v\u00e1\u0161 obsah <strong>zobrazoval \u010dast\u011bji a v\u011bt\u0161\u00edmu publiku<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Aktivn\u00ed profily funguj\u00ed l\u00e9pe<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok pom\u011brn\u011b detailn\u011b sleduje <strong>aktivitu sv\u00fdch u\u017eivatel\u016f <\/strong>a pokud z profilu, kde budujete obsah, aktivn\u011b <strong>sledujete<\/strong> dal\u0161\u00ed videa, <strong>komentujete<\/strong>, <strong>srd\u00ed\u010dkujete<\/strong> a <strong>zap\u00edn\u00e1te<\/strong> <strong>sledov\u00e1n\u00ed<\/strong> dal\u0161\u00edch profil\u016f, tak v\u00e1s algoritmus bude up\u0159ednost\u0148ovat oproti \u201cmrtv\u00e9mu\u201d profilu, kde se \u010das od \u010dasu objev\u00ed nov\u00e9 video, ale jinak na s\u00edti nen\u00ed nijak aktivn\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok je skv\u011bl\u00e1 platforma, kter\u00e1 si rozhodn\u011b zaslou\u017e\u00ed pozornost, rychle se rozr\u016fst\u00e1 a m\u00e1 obrovsk\u00fd potenci\u00e1l a sv\u00e9 m\u00edsto v&nbsp;komplexn\u00edm <a href=\"https:\/\/www.cernovsky.cz\/marketing\/marketingovy-mix-4p\/\">marketingov\u00e9m mixu<\/a>. Pokud si s&nbsp;n\u011b\u010d\u00edm nebudete v\u011bd\u011bt rady, <a href=\"https:\/\/www.cernovsky.cz\/#footer-scroll\" target=\"_blank\" rel=\"noreferrer noopener\">ozv\u011bte se<\/a> a r\u00e1d v\u00e1m s&nbsp;TikTokem pomohu. Nicm\u00e9n\u011b i tak nedoporu\u010duji podce\u0148ovat dal\u0161\u00ed soci\u00e1ln\u00ed m\u00e9dia. <a href=\"https:\/\/www.cernovsky.cz\/marketing\/top-10-socialni-site\/\">Dal\u0161\u00ed zaj\u00edmav\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b najdete v tomto \u010dl\u00e1nku<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denn\u011b sd\u00edl\u00edm hodnotn\u00e9 tipy na&nbsp;sv\u016fj&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>&nbsp;profil a na&nbsp;<a href=\"https:\/\/www.tiktok.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a>. Na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovskycz\/\" target=\"_blank\" rel=\"noreferrer noopener\">pracovn\u00edm Instagramu<\/a>&nbsp;najdete dal\u0161\u00ed tipy pro va\u0161i reklamu a na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovsky_tomas\/\" target=\"_blank\" rel=\"noreferrer noopener\">osobn\u00edm Instagramu<\/a>&nbsp;najdete i st\u0159\u00edpky z&nbsp;m\u00e9ho osobn\u00edho \u017eivota, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bjte se TikTokov\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na&nbsp;str\u00e1nce&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/o-mne\/\">O mn\u011b<\/a>, m\u00e9 hodnoty naleznete na&nbsp;stejn\u00e9 str\u00e1nce a m\u00e9 slu\u017eby najdete na&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/specializace\/\">str\u00e1nce specializace zde<\/a>. Pokud byste si cht\u011bli ov\u011b\u0159it kvalitu m\u00e9 pr\u00e1ce,&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/reference\/\">mrkn\u011bte tady<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zdroje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/pixabay.com\" target=\"_blank\" rel=\"noopener\">https:\/\/pixabay.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mediar.cz\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.mediar.cz\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sova.biz\" target=\"_blank\" rel=\"noopener\">https:\/\/www.sova.biz<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tktok-guide.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/tktok-guide.com\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Poj\u010fme si pro za\u010d\u00e1tek shrnout co to TikTok reklama (n\u011bkde tak\u00e9 chybn\u011b uv\u00e1d\u011bn\u00fd jako Tik Tok, b\u011b\u017en\u011b se tak\u00e9 setk\u00e1me se zkratkou TT) vlastn\u011b je. V z\u00e1sad\u011b nejde o nic, co bychom tu u\u017e mnohokr\u00e1t v jin\u00fdch podob\u00e1ch nevid\u011bli. V&nbsp;z\u00e1kladu se jedn\u00e1 o jednu z dal\u0161\u00edch soci\u00e1ln\u00edch aplikac\u00ed pro mobiln\u00ed telefony \u2013 st\u00e1hnout si ji [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5204,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"tiktok reklama","footnotes":""},"categories":[9],"tags":[34],"class_list":["post-2243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-tiktok"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=2243"}],"version-history":[{"count":5,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2243\/revisions"}],"predecessor-version":[{"id":9838,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2243\/revisions\/9838"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/5204"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=2243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=2243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=2243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}