{"id":2227,"date":"2021-08-23T11:27:32","date_gmt":"2021-08-23T09:27:32","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=2227"},"modified":"2024-04-22T14:40:45","modified_gmt":"2024-04-22T12:40:45","slug":"top-10-socialni-site","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/top-10-socialni-site\/","title":{"rendered":"TOP 10 soci\u00e1ln\u00ed s\u00edt\u011b: Kdo je pou\u017e\u00edv\u00e1 a pro\u010d na nich propagovat sv\u016fj byznys?"},"content":{"rendered":"\n

Instagram pro p\u0159\u00edm\u00fd prodej i influencer marketing<\/h2>\n\n\n\n

K nejpopul\u00e1rn\u011bj\u0161\u00edm soci\u00e1ln\u00edm s\u00edt\u00edm<\/strong> pat\u0159\u00ed Instagram<\/a> s 1,3 miliardy u\u017eivatel\u016f<\/strong>. U n\u00e1s je to p\u0159es 3 miliony a nejpo\u010detn\u011bj\u0161\u00ed v\u011bkovou skupinou jsou mileni\u00e1lov\u00e9 od 18 do 35 let<\/strong>. Krom\u011b sd\u00edlen\u00ed fotek a vide\u00ed sv\u00fdch produkt\u016f tu zna\u010dky m\u016f\u017eou i p\u0159\u00edmo prod\u00e1vat. V \u010cesk\u00e9 republice je tato zat\u00edm funkce sp\u00ed\u0161e dopl\u0148kem klasick\u00e9ho internetov\u00e9ho obchodu<\/a>. N\u011bkter\u00e9 brandy v zahrani\u010d\u00ed u\u017e ani nemaj\u00ed klasick\u00e9 e-shopy a sta\u010d\u00ed jim jen N\u00e1kupy na Instagramu<\/strong>. Jen je ot\u00e1zkou, jak by zna\u010dky \u0159e\u0161ily dlouhodob\u00fd v\u00fdpadek nebo v\u00fdraznou zm\u011bnu fungov\u00e1n\u00ed t\u00e9to soci\u00e1ln\u00ed s\u00edt\u011b. Soci\u00e1ln\u00ed s\u00edt\u011b za\u010d\u00ednaj\u00ed m\u00edt ambice nahradit e-shopy skrze social commerce<\/a>, Instagram je v \u010dele tohoto v\u00fdvoje. <\/p>\n\n\n\n

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\"Soci\u00e1ln\u00ed
Soci\u00e1ln\u00ed s\u00edt\u011b, kter\u00e9 umo\u017e\u0148uj\u00ed sd\u00edlet fotky a videa, jsou skv\u011bl\u00fdm n\u00e1strojem pro prezentaci produkt\u016f<\/figcaption><\/figure>\n\n\n\n

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Dal\u0161\u00ed mo\u017enost propagace p\u0159edstavuje pro v\u011bt\u0161inu firem influencer marketing<\/strong><\/a>, kter\u00fd aktu\u00e1ln\u011b nejl\u00e9pe funguje pr\u00e1v\u011b na Instagramu. Obl\u00edbili si ho toti\u017e tv\u016frci obsahu nejr\u016fzn\u011bj\u0161\u00edho zam\u011b\u0159en\u00ed. A \u010d\u00edm se p\u0159i jejich v\u00fdb\u011bru \u0159\u00eddit? Rozhodn\u011b ne jenom velikost\u00ed publika, podle kter\u00e9 je d\u011bl\u00edme na mikroinfluencery (v \u010cR v\u011bt\u0161inou do 10 tis\u00edc sleduj\u00edc\u00edch), st\u0159edn\u00ed (do 100 tis\u00edc follower\u016f) a velk\u00e9 influencery (nad 100 tis\u00edc follower\u016f).<\/p>\n\n\n\n

Mo\u017en\u00e1 to zn\u00ed neuv\u011b\u0159iteln\u011b, ale u\u017e je to rok, co Instagram p\u0159edstavil Reels<\/strong><\/a>. Tato funkce reaguje na stoupaj\u00edc\u00ed popularitu kr\u00e1tk\u00fdch vide\u00ed<\/strong>, n\u00e1padn\u011b p\u0159ipom\u00edn\u00e1 TikTok a tak\u00e9 mu p\u0159\u00edmo konkuruje. Podle n\u011bkter\u00fdch zdroj\u016f m\u00e1 zat\u00edm jen dopl\u0148ovat sd\u00edlen\u00ed fotek nebo p\u0159\u00edb\u011bh\u016f p\u0159es tuto platformu. Podle jin\u00fdch by m\u011bla statick\u00e9 posty postupn\u011b nahrazovat. Co u\u017e v\u00edme je to, \u017ee Instagram Reels jsou aktu\u00e1ln\u011b nejlep\u0161\u00edm n\u00e1strojem pro r\u016fst va\u0161eho Instagramu. Chcete tam tak\u00e9 vyr\u016fst? D\u011blejte Reels videa!<\/p>\n\n\n\n

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PRO TIP<\/strong><\/em><\/p>\n\n\n\n

Chcete, aby v\u00e1m profesion\u00e1lov\u00e9 pom\u00e1hali<\/strong> s tvorbou video obsahu na soci\u00e1ln\u00ed s\u00edt\u011b?<\/p>\n\n\n\n

TikTok videa, Instagram a Facebook Reels, YouTube Shorts.<\/p>\n\n\n\n

Z\u00edskejte 10 tis\u00edc<\/strong> nebo 100 tis\u00edc zhl\u00e9dnut\u00ed<\/strong> u va\u0161ich vide\u00ed a prod\u00e1vejte jednodu\u0161e!<\/p>\n\n\n\n

A cena? Nebojte, majlant to nen\u00ed. V\u00edce se o t\u00e9to slu\u017eb\u011b st\u0159\u00edh\u00e1n\u00ed kr\u00e1tk\u00fdch vide\u00ed na TikTok a dal\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u011b dozv\u00edte zde<\/a>.<\/p>\n\n\n\n

Jak takov\u00e1 videa vypadaj\u00ed? Mrkn\u011bte nap\u0159. ke mn\u011b na TikTok<\/a>.<\/p>\n<\/div>\n<\/div>

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A\u0165 u\u017e to ale dopadne jakkoliv, ur\u010dit\u011b se v\u00e1m p\u0159i tvorb\u011b marketingov\u00e9 strategie vyplat\u00ed zam\u011b\u0159it i na videoobsah<\/a><\/strong>. Bude se v\u00e1m hodit i pro TikTok nebo YouTube, jen bude pot\u0159eba jeho podobu p\u0159izp\u016fsobit ka\u017ed\u00e9 z platforem. Dal\u0161\u00ed tipy, jak usp\u011bt na Instagramu, najdete zde<\/a>.<\/p>\n\n\n\n

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Facebook je st\u00e1le nejpou\u017e\u00edvan\u011bj\u0161\u00ed<\/h2>\n\n\n\n

I kdy\u017e z\u00e1jem o Facebook kles\u00e1<\/strong> a mlad\u0161\u00ed generace d\u00e1vaj\u00ed p\u0159ednost Instagramu nebo TikToku, st\u00e1le jde o nejpou\u017e\u00edvan\u011bj\u0161\u00ed soci\u00e1ln\u00ed s\u00ed\u0165 na sv\u011bt\u011b<\/a>.<\/strong> Nic na tom nezm\u011bnily ani skand\u00e1ly zakladatele, ani \u010dast\u00e9 v\u00fdpadky nebo maz\u00e1n\u00ed kontroverzn\u00edch p\u0159\u00edsp\u011bvk\u016f. Aktu\u00e1ln\u011b m\u00e1 facebookov\u00fd \u00fa\u010det 2,8 miliard lid\u00ed<\/strong> a v \u010cR je to asi 6 milion\u016f. Nejv\u00edce zastoupen\u00e9 jsou zde ro\u010dn\u00edky od 45 do 60 let, pravideln\u011b na tuto soci\u00e1ln\u00ed s\u00ed\u0165 p\u0159isp\u00edv\u00e1 cel\u00fdch 36 % z nich. Velk\u00fd potenci\u00e1l st\u00e1le maj\u00ed facebookov\u00e9 skupiny<\/strong><\/a> a pom\u011brn\u011b velk\u00e1 \u010d\u00e1st u\u017eivatel\u016f vyu\u017e\u00edv\u00e1 tak\u00e9 prodejn\u00ed platformu Facebook Marketplace.<\/p>\n\n\n\n

TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1, jak vyprodat sklady d\u00edky Facebook, Instagram a Google Ads reklam\u011b s PNO pod 15 % (jako se to povedlo u na\u0161eho klienta), p\u0159\u00edpadovou studii najdete tady<\/a>.<\/em><\/p>\n\n\n\n

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\"Soci\u00e1ln\u00ed
Facebook se st\u00e1le \u0159ad\u00ed mezi TOP 10 soci\u00e1ln\u00ed s\u00edt\u011b d\u00edky tomu, \u017ee se jedn\u00e1 o nejv\u011bt\u0161\u00ed soci\u00e1ln\u00ed m\u00e9dium na sv\u011bt\u011b<\/figcaption><\/figure>\n\n\n\n

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I kdy\u017e je v dne\u0161n\u00ed dob\u011b mnohem n\u00e1ro\u010dn\u011bj\u0161\u00ed propagovat p\u0159es facebookov\u00e9 str\u00e1nky<\/strong><\/a> svoje slu\u017eby nebo produkty, st\u00e1le to jde. Jen po\u010d\u00edtejte s v\u011bt\u0161\u00ed po\u010d\u00e1te\u010dn\u00ed investic\u00ed<\/strong>, a to \u010dasovou i finan\u010dn\u00ed. Usp\u011bt toti\u017e m\u016f\u017eete jen s kvalitn\u00edm a pravideln\u011b distribuovan\u00fdm obsahem<\/a> a spr\u00e1vn\u011b nastavenou reklamou<\/a>.<\/p>\n\n\n\n

Pokud byste se cht\u011bli dozv\u011bd\u011bt o tom, jak ud\u011blat dobrou videoreklamu pro Facebook a Instagram, nav\u0161tivte tento \u010dl\u00e1nek<\/a>.<\/p>\n\n\n\n

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Velmi efektivn\u00ed reklamy zajist\u00ed Facebook Messenger <\/h2>\n\n\n\n

Propagaci na Facebooku m\u016f\u017eete roz\u0161\u00ed\u0159it i o reklamn\u00ed zpr\u00e1vy na Messengeru<\/strong>. Dostanou se tedy i k lidem, kte\u0159\u00ed klasick\u00fd Facebook nemaj\u00ed a pro mnoh\u00e9 u\u017eivatele jsou zaj\u00edmav\u011bj\u0161\u00ed, zejm\u00e9na, pokud je dob\u0159e nastav\u00edte a kvalitn\u011b otextujete. Pokud jde o po\u010det u\u017eivatel\u016f, celosv\u011btov\u011b je na Messengeru aktivn\u00edch 1,3 miliardy lid\u00ed.<\/strong> V \u010cesk\u00e9 republice jsou na t\u00e9to soci\u00e1ln\u00ed s\u00edti zaregistrov\u00e1ny zhruba 4 miliony u\u017eivatel\u016f. Reklamu v Messengeru m\u016f\u017eete vyu\u017e\u00edt bu\u010f jako um\u00edst\u011bn\u00ed reklamy, kdy se va\u0161e reklama zobraz\u00ed mezi ostatn\u00edmi zpr\u00e1vami jako banner a nebo m\u016f\u017eete ukazovat banner kdekoliv na Facebooku a odkazovat do zpr\u00e1v, tedy do Messengeru.<\/p>\n\n\n\n

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YouTube <\/h2>\n\n\n\n

V\u011bd\u011bli jste, \u017ee YouTube<\/a> je hned po Googlu<\/a> nejpou\u017e\u00edvan\u011bj\u0161\u00ed online slu\u017eba<\/strong> a z\u00e1rove\u0148 nejobl\u00edben\u011bj\u0161\u00ed platforma pro sd\u00edlen\u00ed del\u0161\u00edch vide\u00ed<\/strong>? Aktu\u00e1ln\u011b na n\u011bm m\u00e1 \u00fa\u010det 2,3 miliardy lid\u00ed<\/strong> a v\u011bt\u0161ina z nich sem chod\u00ed za z\u00e1bavou, ale n\u011bkte\u0159\u00ed na YouTube hledaj\u00ed i video n\u00e1vody, video recepty nebo make-up tutori\u00e1ly. Typick\u00fd u\u017eivatel je dneska \u010dlov\u011bk ve v\u011bku 13 – 35 let. Z hlediska podnik\u00e1n\u00ed tedy p\u0159edpokl\u00e1d\u00e1m, \u017ee YouTube m\u00e1 budoucnost a je pro v\u00e1s vhodn\u00fd, pokud prod\u00e1v\u00e1te produkty t\u00e9to c\u00edlov\u00e9 skupin\u011b. Na druhou stranu jsem zde vid\u011bl i slu\u017eby, ale i produkty, kter\u00e9 prod\u00e1vali zbo\u017e\u00ed star\u0161\u00ed c\u00edlov\u00e9 skupin\u011b a jednalo se o \u00fasp\u011b\u0161nou kampa\u0148. Aneb na YouTube se dnes dostane ka\u017ed\u00fd.<\/p>\n\n\n\n

Videoreklama na YouTube <\/a>m\u00e1 sv\u00e1 specifika, nicm\u00e9n\u011b se jedn\u00e1 o skv\u011bl\u00fd brandov\u00fd kan\u00e1l. Pokud jste sp\u00ed\u0161e zast\u00e1nci konverzn\u00edch kampan\u00ed Google<\/a> pro v\u00e1s m\u00e1 Google Ads, co\u017e je skv\u011bl\u00fd n\u00e1stroj pro generov\u00e1n\u00ed konverz\u00ed na va\u0161em webu<\/a> nebo e-shopu<\/a>.<\/p>\n\n\n\n

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Twitter<\/h2>\n\n\n\n

V r\u00e1mci \u010cesk\u00e9 republiky se z Twitteru stala soci\u00e1ln\u00ed s\u00ed\u0165 hlavn\u011b pro politiky, novin\u00e1\u0159e a byznysmeny<\/strong>. Celosv\u011btov\u011b ho vyu\u017e\u00edv\u00e1 397 milion\u016f lid\u00ed<\/strong>, ale u n\u00e1s je to jen n\u011bkolik stovek tis\u00edc<\/strong> a kdybychom po\u010d\u00edtali opravdu aktivn\u00ed u\u017eivatele, nedostaneme se ani na \u010d\u00edslo 100 tis\u00edc. Spousta \u010cech\u016f tedy pova\u017euje Twitter za mrtvou soci\u00e1ln\u00ed s\u00ed\u0165. <\/p>\n\n\n\n

Osobn\u011b bych takto siln\u00fd v\u00fdraz nepou\u017eil, ale sp\u00ed\u0161 bych \u0159ekl, \u017ee jde o hodn\u011b specifickou platformu<\/strong>, kde je pot\u0159eba rychle zaujmout stru\u010dn\u00fdm a v\u00fdsti\u017en\u00fdm p\u0159\u00edsp\u011bvkem<\/strong>. St\u00e1le v\u00e1m ale m\u016f\u017ee zv\u00fd\u0161it traffic na webov\u00fdch str\u00e1nk\u00e1ch a celkov\u011b roz\u0161\u00ed\u0159it pov\u011bdom\u00ed o va\u0161\u00ed firm\u011b. Jak \u0159\u00edk\u00e1 copywriterka a specialistka soci\u00e1ln\u00edch s\u00edt\u00ed Michelle Losekoot: \u201eFacebook je jako hospoda. Jdete tam s lidmi, kter\u00e9 zn\u00e1te. Pov\u00edd\u00e1te si tam o sv\u00fdch z\u00e1\u017eitc\u00edch a emoc\u00edch. Twitter je naopak jako koktejlov\u00e1 p\u00e1rty, kde stoj\u00edte u stolku s drinkem, nikdo v\u00e1s nezn\u00e1 a vy m\u00e1te v\u017edy jen chv\u00edli na to zaujmout kolemjdouc\u00ed lidi.\u201c<\/em><\/p>\n\n\n\n

Twitter reklama je bezpochyby zaj\u00edmav\u00e1 cesta, jak zas\u00e1hnout Twitter populaci, jak Twitter reklamu nastavit? Mrkn\u011bte tady<\/a>.<\/p>\n\n\n\n

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LinkedIn hlavn\u011b pro B2B segment<\/h2>\n\n\n\n

Soci\u00e1ln\u00ed s\u00edt\u011b nemus\u00ed b\u00fdt jenom o z\u00e1bav\u011b, fotk\u00e1ch z dovolen\u00e9 a o hezk\u00fdch vypracovan\u00fdch t\u011blech. Na LinkedInu m\u016f\u017eete nejen hledat zam\u011bstnance, ale tak\u00e9 podpo\u0159it sv\u016fj byznys<\/strong>. LinkedIn je toti\u017e profesn\u00ed soci\u00e1ln\u00ed s\u00ed\u0165. Vznikla 5. kv\u011btna 2003 a dnes m\u00e1 po cel\u00e9m sv\u011bt\u011b 792 milion\u016f u\u017eivatel\u016f<\/strong>. Sledovanost va\u0161eho \u00fa\u010dtu zv\u00fd\u0161\u00ed i sd\u00edlen\u00ed novinek, trend\u016f, zku\u0161enost\u00ed a tip\u016f<\/strong> z oblasti, kterou se zab\u00fdv\u00e1te. Dnes u\u017e tu p\u0159ekvapiv\u011b zaujmete i star\u0161\u00ed mileni\u00e1ly <\/strong>mezi 26 \u2013 35 lety, je jich zde v\u00edce ne\u017e 41 %.<\/p>\n\n\n\n

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\n\t\t\t\t\tZDARMA p\u0159\u00edstup k NEVE\u0158EJN\u00c9 p\u0159\u00edpadovce Facebook a Instagram reklamy, kter\u00e1 za ka\u017edou investovanou 1 K\u010d do reklamy p\u0159inesla 10 K\u010d a v\u00edce (ROAS 10+, PNO pod 10 %) - 10x N\u00c1VRATNOST za posledn\u00ed rok<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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