{"id":2216,"date":"2021-08-19T19:47:00","date_gmt":"2021-08-19T17:47:00","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=2216"},"modified":"2024-04-22T14:55:13","modified_gmt":"2024-04-22T12:55:13","slug":"jak-uspet-na-instagramu","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/jak-uspet-na-instagramu\/","title":{"rendered":"Jak usp\u011bt na Instagramu v roce 2024? Nebojte se novinek, bu\u010fte origin\u00e1ln\u00ed a konzistentn\u00ed"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Spoustu z v\u00e1s bych jist\u011b pot\u011b\u0161il, kdybych \u0159ekl, \u017ee dokonal\u00e9 a stokr\u00e1t upravovan\u00e9 fotky na Instagramu pomalu nahrazuje p\u0159irozenost. \u010c\u00e1ste\u010dn\u00e1 pravda to je, ale po\u0159\u00e1d plat\u00ed, \u017ee <strong>tato soci\u00e1ln\u00ed s\u00ed\u0165 je postaven\u00e1 na <a href=\"https:\/\/www.cernovsky.cz\/marketing\/reklamni-formaty-na-facebooku\/\" data-type=\"post\" data-id=\"2565\">kvalitn\u00edch vizu\u00e1lech<\/a><\/strong>, kr\u00e1sn\u00fdch fotk\u00e1ch a <strong><a href=\"https:\/\/www.cernovsky.cz\/marketing\/videoreklama-facebook-instagram\/\" data-type=\"post\" data-id=\"2065\">vide\u00edch<\/a><\/strong>, kter\u00e9 do feedu rozhodn\u011b pat\u0159\u00ed. Naproti tomu<strong> Stories snesou v\u00edce p\u0159irozenosti<\/strong> a ur\u010dit\u011b je nemus\u00edte p\u0159\u00edli\u0161 upravovat. Samostatnou kapitolou jsou pak <strong><a href=\"https:\/\/www.cernovsky.cz\/marketing\/instagram-reels\/\" data-type=\"post\" data-id=\"1994\">Reels<\/a><\/strong>. Jak tedy tvorbu vybalancovat, abyste i <a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-instagram-novinky-2021\/\" data-type=\"post\" data-id=\"2543\">letos v instagramov\u00e9m sv\u011bt\u011b usp\u011bli<\/a>?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Na Biu z\u00e1le\u017e\u00ed v\u00edc, ne\u017e si mysl\u00edte<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">150 znak\u016f nen\u00ed moc, ale pokud je vyu\u017eijete na maximum, pochop\u00ed u\u017eivatel\u00e9 u\u017e z va\u0161eho Bia, na co se zam\u011b\u0159ujete a pro\u010d v\u016fbec Instagram m\u00e1te. <strong>Zkuste lidem, stru\u010dn\u011b vysv\u011btlit, kdo jste a co d\u011bl\u00e1te.<\/strong> Z\u00e1rove\u0148 je m\u016f\u017eete navnadit na v\u00e1\u0161 e-shop, blog nebo dal\u0161\u00ed profily na soci\u00e1ln\u00edch s\u00edt\u00edch. Dejte jim d\u016fvod, pro\u010d v\u00e1s maj\u00ed sledovat a pod\u011blte se o sv\u016fj p\u0159\u00edb\u011bh. Pom\u016f\u017eou v\u00e1m k tomu i emotikony a samoz\u0159ejm\u011b hashtagy.&nbsp;<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1, jak vyprodat sklady d\u00edky Facebook, Instagram a Google Ads reklam\u011b s PNO pod 15 % (jako se to povedlo u na\u0161eho klienta), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\">p\u0159\u00edpadovou studii najdete tady<\/a>. najdete tady.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tady jsem nato\u010dil video, jak usp\u011bt na Instagramu, mrkn\u011bte:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"7 TIP\u016e jak USP\u011aT na INSTAGRAMU - 2023 a 2024 | Cernovsky\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/2F8Ir7hHHSM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/08\/Cernovsky_Instagram_bio-1160x773-1.jpg\" alt=\"Do Instagram BIO doporu\u010duji zakomponovat v\u00edce aspekt\u016f - va\u0161e zku\u0161enosti, co d\u011bl\u00e1te, jak m\u016f\u017eete z\u00e1kazn\u00edk\u016fm pomoct a tak\u00e9 je odk\u00e1zat na v\u00e1\u0161 web nebo n\u011bjakou landing page, kde v\u00e1m mohou polo\u017eit p\u00edsemn\u00fd dotaz nebo si domluvit sch\u016fzku. P\u0159\u00edpadn\u011b zde m\u016f\u017eete pracovat s rozcestn\u00edkem jako je t\u0159eba linktree.\" class=\"wp-image-2218\"\/><figcaption class=\"wp-element-caption\">Instagram BIO je to, co by si m\u011bli va\u0161i z\u00e1kazn\u00edci zapamatovat<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud spravujete \u00fa\u010det zna\u010dky nebo e-shopu, nezapome\u0148te ani na <strong>odkaz na web<\/strong> a p\u0159em\u00fd\u0161lejte tak\u00e9 o <strong>vlastn\u00edm hashtagu<\/strong>. M\u016f\u017ee to b\u00fdt v\u00e1\u0161 <strong>slogan<\/strong> nebo jen vtipn\u011b vyu\u017eit\u00fd n\u00e1zev firmy \u2013 t\u0159eba <strong>Kneipp pou\u017e\u00edv\u00e1 #kneippujeme, Vogue Eyeweyar m\u00e1 hashtag #letsvogue<\/strong> apod. V\u011bt\u0161\u00ed brandy pak \u010dasto pou\u017e\u00edvaj\u00ed odli\u0161n\u00e9 hashtagy k r\u016fzn\u00fdm kampan\u00edm. Nap\u0159\u00edklad Vogue Eyewear letos vytvo\u0159ila speci\u00e1ln\u00ed kolekci br\u00fdl\u00ed a jej\u00ed tv\u00e1\u0159\u00ed se stala mlad\u00e1 modelka Millie Bobby Brown. Speci\u00e1ln\u00ed hashtag tedy zn\u011bl #MbbXVogueEyewear.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"981\" height=\"1024\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Instagram_bio_cernovskycz_2-981x1024.png\" alt=\"J\u00e1 s\u00e1m s\u00e1z\u00edm v r\u00e1mci Instagram BIO na osv\u011bd\u010denou klasiku. Informuji o tom, jak dlouho se v oboru pohybuji, jak\u00e9 slu\u017eby nab\u00edz\u00edm a na co se specializuji. Jako v\u00fdzvu k akci m\u00e1m odkaz na kontaktn\u00ed formul\u00e1\u0159 na m\u00e9m webu.\" class=\"wp-image-8509\" srcset=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Instagram_bio_cernovskycz_2-981x1024.png 981w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Instagram_bio_cernovskycz_2-287x300.png 287w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Instagram_bio_cernovskycz_2-768x802.png 768w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Instagram_bio_cernovskycz_2.png 1091w\" sizes=\"(max-width: 981px) 100vw, 981px\" \/><figcaption class=\"wp-element-caption\">M\u00e9 osobn\u00ed BIO vypad\u00e1 n\u00e1sledovn\u011b, kombinuje kl\u00ed\u010dov\u00e1 slova, \u0159\u00edk\u00e1, co d\u011bl\u00e1m, je tam n\u011bjak\u00fd proof kvality, CTA se mi tam bohu\u017eel neve\u0161lo<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Algoritmus miluje novinky, nebra\u0148te se jim<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Je\u0161t\u011b jste nezkou\u0161eli <a href=\"https:\/\/www.cernovsky.cz\/marketing\/instagram-reels\/\">Instagram Reels<\/a>? I to m\u016f\u017ee b\u00fdt d\u016fvod, pro\u010d v\u00e1m v posledn\u00edch m\u011bs\u00edc\u00edch klesaj\u00ed dosahy. <strong>Jakmile toti\u017e Instagram spust\u00ed n\u011bjakou novinku, sna\u017e\u00ed se v\u00e1s p\u0159esv\u011bd\u010dit, abyste ji za\u010dali pou\u017e\u00edvat.<\/strong> Instagram Reels jsou aktu\u00e1ln\u011b <strong>nejv\u00edce funguj\u00edc\u00ed form\u00e1t na Instagramu<\/strong>. Pokud odol\u00e1v\u00e1te, \u010d\u00edsla klesaj\u00ed a jakmile ji vyzkou\u0161\u00edte, v\u00fdrazn\u011b stoupnou. P\u0159esv\u011bd\u010dte se sami. Prvn\u00ed patn\u00e1ctisekundov\u00e1 sekvence m\u00e1 velk\u00fd potenci\u00e1l, proto nepodce\u0148te jej\u00ed kvalitu a nepolevujte ani p\u0159i dal\u0161\u00ed tvorb\u011b, p\u0159esto\u017ee po\u010det osloven\u00fdch u\u017eivatel\u016f se pravd\u011bpodobn\u011b \u010d\u00e1ste\u010dn\u011b sn\u00ed\u017e\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center is-image-fill has-black-color has-text-color has-background has-medium-font-size\" style=\"background-color:#dbfbdb\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<p class=\"has-large-font-size wp-block-paragraph\"><em><strong>PRO TIP<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete, aby v\u00e1m <strong>profesion\u00e1lov\u00e9 pom\u00e1hali<\/strong> s tvorbou video obsahu na soci\u00e1ln\u00ed s\u00edt\u011b?<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"line-height:1.2\">TikTok videa, Instagram a Facebook Reels, YouTube Shorts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00edskejte <strong>10 tis\u00edc<\/strong> nebo <strong>100 tis\u00edc zhl\u00e9dnut\u00ed<\/strong> u va\u0161ich vide\u00ed a prod\u00e1vejte jednodu\u0161e!<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"line-height:1.2\">A cena?&nbsp;Nebojte, majlant to nen\u00ed. V\u00edce se o t\u00e9to <a href=\"https:\/\/www.cernovsky.cz\/strihani-videi-podnikatel\/\">slu\u017eb\u011b st\u0159\u00edh\u00e1n\u00ed kr\u00e1tk\u00fdch vide\u00ed na TikTok a dal\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u011b dozv\u00edte zde<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak takov\u00e1 videa vypadaj\u00ed? Mrkn\u011bte nap\u0159. ke <a href=\"https:\/\/www.tiktok.com\/@cernovskycz\" data-type=\"URL\" data-id=\"https:\/\/www.tiktok.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">mn\u011b na TikTok<\/a>.<\/p>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png);background-position:50% 51%\"><a href=\"https:\/\/www.cernovsky.cz\/strihani-videi-podnikatel\/\"><img decoding=\"async\" width=\"612\" height=\"408\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png\" alt=\"\" class=\"wp-image-8499 size-full\" srcset=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png 612w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg-300x200.png 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"472\" height=\"1024\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Instagram_Cernoskycz_IG_Reels-472x1024.png\" alt=\"\" class=\"wp-image-8513\" srcset=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Instagram_Cernoskycz_IG_Reels-472x1024.png 472w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Instagram_Cernoskycz_IG_Reels-138x300.png 138w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Instagram_Cernoskycz_IG_Reels.png 645w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><figcaption class=\"wp-element-caption\">Instagram Reels testuji a jsou skv\u011blou cestou k r\u016fstu va\u0161eho Instagram profilu<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jen vtipn\u00e9 Reels nesta\u010d\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud nen\u00ed v\u00e1\u0161 profil zalo\u017een jen na humoru a sati\u0159e, ale prezentujete na Instagramu va\u0161i firmu, p\u0159\u00edpadn\u011b jste influencer, <strong>budou u v\u00e1s u\u017eivatel\u00e9 hledat i rady a inspiraci<\/strong>. Doporu\u010duji tedy pravideln\u011b <strong>p\u0159id\u00e1vat tipy z oboru a op\u00edrat se o ov\u011b\u0159en\u00e1 fakta<\/strong>. Je dok\u00e1z\u00e1no, \u017ee \u010d\u00edsla lid\u00e9 miluj\u00ed a p\u0159\u00edsp\u011bvky pak p\u016fsob\u00ed profesion\u00e1ln\u011bji. Takov\u00e9 posty ale v\u016fbec ne\u0161kod\u00ed <strong>prolo\u017eit vtipn\u00fdmi videy<\/strong>, kter\u00e1 se budou vztahovat k prob\u00edran\u00fdm t\u00e9mat\u016fm, ale celkovou komunikaci p\u0159\u00edjemn\u011b odleh\u010d\u00ed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pr\u016fvodce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">EDIT: v roce 2023 v prosinci Instagram zru\u0161il Instagram Guides (pr\u016fvodce).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jako <strong>bloge\u0159i<\/strong> nebo auto\u0159i firemn\u00edch blog\u016f m\u016f\u017eete pou\u017e\u00edvat i <strong>funkci s n\u00e1zvem <a href=\"https:\/\/later.com\/blog\/instagram-guides\/\" target=\"_blank\" rel=\"noopener\">Pr\u016fvodce<\/a><\/strong>. Sice nem\u00e1 tak velk\u00fd \u00fasp\u011bch, jak se \u010dekalo, ale st\u00e1le nen\u00ed k zahozen\u00ed. A o co vlastn\u011b jde? Ve zkratce zde m\u016f\u017eete p\u0159id\u00e1vat svoje tipy na ur\u010dit\u00e9 t\u00e9ma, nap\u0159\u00edklad na udr\u017eiteln\u00e9 m\u00f3dn\u00ed zna\u010dky, pra\u017esk\u00e9 kav\u00e1rny, osv\u011bd\u010den\u00e9 recepty nebo obl\u00edben\u00e9 knihy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/08\/Cernovsky_Instagram_pruvodce_Karolina_Sramlova-1160x665-1.jpg\" alt=\"Instagram Pr\u016fvodci neboli Instagram Guides je novinka z konce roku 2020, kterou zat\u00edm nelze promovat a m\u011bla slou\u017eit sp\u00ed\u0161e jako blog na Instagramu. Up\u0159\u00edmn\u011b se tato novinka moc nechytla, ale pokud ji vyu\u017eijete, ur\u010dit\u011b to ni\u010demu neu\u0161kod\u00ed.\" class=\"wp-image-2220\" style=\"width:821px;height:470px\"\/><figcaption class=\"wp-element-caption\">Takto s pr\u016fvodci nap\u0159. pracuje influencerka <a href=\"https:\/\/www.instagram.com\/karolinasramlova\/guides\/\" target=\"_blank\" rel=\"noreferrer noopener\">Karol\u00edna \u0160r\u00e1mlov\u00e1<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Celkov\u00e1 kvalita a vyv\u00e1\u017eenost obsahu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kvalitn\u00ed fotky jsou z\u00e1kladem, ale ur\u010dit\u011b <strong>nepodce\u0148ujte ani texty<\/strong>. V\u00edt\u00e1ny jsou hlavn\u011b <strong>poutav\u00e9 popisky del\u0161\u00edho rozsahu<\/strong>, kter\u00e9 pro p\u0159ehlednost rad\u011bji rozd\u011blte do odstavc\u016f. Nyn\u00ed se ale vr\u00e1t\u00edme zp\u011bt k obr\u00e1zk\u016fm. Jestli se pohybujete v kosmetice nebo technologi\u00edch, mo\u017en\u00e1 by st\u00e1lo za to zaujmout <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/instagram-stories-nove-priblizi-ar-filtry-beznemu-uzivateli__s288x14654.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>vlastn\u00edm filtrem<\/strong><\/a>, kter\u00fd bude minim\u00e1ln\u011b pro za\u010d\u00e1tek zdarma. Inspirovat se m\u016f\u017eete u t\u011bch nejlep\u0161\u00edch, t\u0159eba u <strong>zna\u010dky L&#8217;Ore\u00e1l,<\/strong> kter\u00e1 nevid\u00ed v beauty aplikac\u00edch konkurenci, ale p\u0159\u00edle\u017eitost a vytv\u00e1\u0159\u00ed filtry, kter\u00e9 na t\u00e9to soci\u00e1ln\u00ed s\u00edti pat\u0159\u00ed mezi nejobl\u00edben\u011bj\u0161\u00ed.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1 jak dos\u00e1hnout PNO (pod\u00edl n\u00e1klad\u016f na obratu) pod 20 % d\u00edky v\u00fdkonnostn\u00ed TikTok reklam\u011b (5x n\u00e1vratnost investice do reklamy), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\">p\u0159\u00edpadovou studii TikTok najdete tady<\/a>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Takt\u00e9\u017e rozhodn\u011b nedoporu\u010duji vyu\u017e\u00edvat <a href=\"https:\/\/www.cernovsky.cz\/marketing\/nejlepsi-fotobanky-free\/\">fotky z fotobanky<\/a>, pokud se m\u00e1 jednat o autentick\u00fd profil jednotlivce. I firem je to jin\u00e9 a z\u00e1le\u017e\u00ed na va\u0161\u00ed strategii. Jako dobr\u00fd editor <a href=\"https:\/\/www.cernovsky.cz\/marketing\/canva-grafika\/\">fotek v\u00e1m posta\u010d\u00ed Canva<\/a>, pokud tedy nepl\u00e1nujete fotky n\u011bjak z\u00e1sadn\u011b m\u011bnit, op\u011bt bude z\u00e1le\u017eet na va\u0161i strategii a va\u0161ich c\u00edlech.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">P\u0159isp\u00edvejte pravideln\u011b a konzistentn\u011b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u017edy se vyplatilo <strong>b\u00fdt vytrval\u00fd<\/strong> a v dne\u0161n\u00ed rychl\u00e9 dob\u011b to plat\u00ed dvojn\u00e1sob. <a href=\"https:\/\/www.cernovsky.cz\/marketing\/klesajici-organicky-dosah-na-facebooku\/\">Organick\u00fd z\u00e1sah<\/a> u\u017e nen\u00ed jako d\u0159\u00edv a bez konzistence bude va\u0161e publikov\u00e1n\u00ed bez efektu. V\u011bt\u0161ina firem a za\u010d\u00ednaj\u00edc\u00edch <a href=\"https:\/\/www.cernovsky.cz\/marketing\/influencer-marketing-navod\/\">influencer\u016f<\/a> neusp\u011bje jen proto, \u017ee nedok\u00e1\u017ee na tuto soci\u00e1ln\u00ed s\u00ed\u0165 pravideln\u011b a konzistentn\u011b p\u0159isp\u00edvat. Kdy\u017e v\u00e1m to probl\u00e9my d\u011blat nebude, m\u00e1te velkou \u0161anci dostat se na pomysln\u00fd instagramov\u00fd vrchol, minim\u00e1ln\u011b ve va\u0161\u00ed komunit\u011b. Nebude to ale hned, <strong>p\u0159es noc pravd\u011bpodobn\u011b neusp\u011bjete<\/strong>, pokud tedy nevymysl\u00edte novou popul\u00e1rn\u00ed kryptom\u011bnu, nebo se jako influencer nedostanete do nejsledovan\u011bj\u0161\u00ed reality show v zemi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud je na Instagramu va\u0161e c\u00edlov\u00e1 skupina a v\u00e1\u0161 produkt nebo slu\u017eba se d\u00e1 dob\u0159e prezentovat skrze vizu\u00e1ln\u00ed obsah, pak by Instagram nem\u011bl chyb\u011bt ve va\u0161\u00ed <a href=\"https:\/\/www.cernovsky.cz\/marketing\/obsahovy-marketing\/\">obsahov\u00e9 strategii<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co jsou tzv. powerliky?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nejv\u011bt\u0161\u00ed v\u00e1hu u\u017e nemaj\u00ed srd\u00ed\u010dka, d\u016fle\u017eit\u00e9 je hlavn\u011b <strong><a href=\"https:\/\/sachsmarketinggroup.com\/instagram-saves-new-super-like\/\" target=\"_blank\" rel=\"noreferrer noopener\">ukl\u00e1d\u00e1n\u00ed<\/a> a sd\u00edlen\u00ed<\/strong>. V\u00fdjimku ale tvo\u0159\u00ed takzvan\u00e9<strong> <a href=\"https:\/\/instamber.com\/blog\/what-are-instagram-powerlikes\/\" target=\"_blank\" rel=\"noreferrer noopener\">powerliky<\/a><\/strong>, kter\u00e9 v\u00e1s m\u016f\u017eou dostat na p\u0159edn\u00ed pozice ve vyhled\u00e1v\u00e1n\u00ed p\u0159es kartu Prozkoumat. Zjednodu\u0161en\u011b \u0159e\u010deno se jedn\u00e1 o liky <strong>od v\u011bt\u0161\u00edch profil\u016f<\/strong> ve va\u0161\u00ed oblasti z\u00e1jmu neboli niche.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9758\" class=\"elementor elementor-9758\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">ZDARMA p\u0159\u00edstup k NEVE\u0158EJN\u00c9 p\u0159\u00edpadovce Facebook a Instagram reklamy, kter\u00e1 za ka\u017edou investovanou 1 K\u010d do reklamy p\u0159inesla 10 K\u010d a v\u00edce (ROAS 10+, PNO pod 10 %) - 10x N\u00c1VRATNOST za posledn\u00ed rok<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_case_study\" name=\"blog form venda case study\" aria-label=\"blog form venda case study\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9758\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00edskat je m\u016f\u017eete nap\u0159\u00edklad tak, \u017ee se budete <strong>u t\u011bchto \u00fa\u010dt\u016f inspirovat<\/strong>. Kdy\u017e se to obsahov\u011b hod\u00ed, klidn\u011b je i ozna\u010dte, ptejte se jich na n\u00e1zor apod. Stejn\u011b tak se sna\u017ete <strong>poznat jejich sleduj\u00edc\u00ed<\/strong>, kter\u00e9 jednodu\u0161e najdete na jejich profilu. Pr\u00e1v\u011b tyto u\u017eivatele m\u00e1te velkou \u0161anci zaujmout i vy. A kdy\u017e jim olajkujete a okomentujete fotky, p\u0159\u00edpadn\u011b n\u011bkter\u00e9 z nich za\u010dnete sledovat, va\u0161e \u0161ance se mnohon\u00e1sobn\u011b zv\u00fd\u0161\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/08\/Cernovsky_Instagram_like-1160x773-1.jpg\" alt=\"Pokud si st\u00e1le mysl\u00edte, \u017ee liky v\u00e1s na Instagramu spas\u00ed, pak jste na omylu. Je t\u0159eba u\u017eivatele nab\u00e1dat, aby si v\u00e1\u0161 obsah ulo\u017eily, p\u0159\u00edpadn\u011b ho sd\u00edleli. D\u00edky t\u011bmto akc\u00edm z\u00edsk\u00e1te slu\u0161n\u00fd boost do organiky.\" class=\"wp-image-2224\"\/><figcaption class=\"wp-element-caption\">Srd\u00ed\u010dka u\u017e nefr\u010d\u00ed, pokud tedy nejsou od Ronalda nebo Messiho<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">U filtr\u016f plat\u00ed, \u017ee m\u00e9n\u011b je v\u00edce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159ehnan\u00e9 zm\u011bny barevnosti a lad\u011bn\u00ed feedu na \u00fakor jin\u00fdch kvalit u\u017e se dnes nenos\u00ed. Na druhou stranu je dobr\u00e9 <strong>fotky lehce upravovat a pou\u017e\u00edvat st\u00e1le stejn\u00fd filtr<\/strong>, abyste byli snadno rozpoznateln\u00ed. \u00dapln\u00e1 zm\u011bna barevnosti \u0161at\u016f je ale u fashion zna\u010dky nebo u m\u00f3dn\u00edho influencera sp\u00ed\u0161e na \u0161kodu, podobn\u011b jako jin\u00e1 barva seda\u010dky u prodejce n\u00e1bytku. Jestli ale pat\u0159\u00edte mezi cestovatele nebo lifestyle blogery, s barvami si m\u016f\u017eete vyhr\u00e1t o n\u011bco v\u00edce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/08\/Cernovsky_Instagram_filtr_misha.photo_-1160x840-1.jpg\" alt=\"Profi fotografov\u00e9 maj\u00ed v\u011bt\u0161inou nejlep\u0161\u00ed IG profily. Um\u00ed si vyhr\u00e1t s fotkami, filtry, a d\u016fle\u017eit\u00e9 je, \u017ee fotk\u00e1m nech\u00e1vaj\u00ed svou osobitost a nesna\u017e\u00ed se je p\u0159epl\u00e1cat r\u016fzn\u00fdmi efekty. Zde plat\u00ed m\u00e9n\u011b je v\u00edce.\" class=\"wp-image-2222\"\/><figcaption class=\"wp-element-caption\">Skv\u011ble si s filtry hraje <a href=\"https:\/\/www.instagram.com\/misha.photo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Michala Rusa\u0148ukov\u00e1<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ptejte se sv\u00fdch sleduj\u00edc\u00edch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u011bt\u0161ina va\u0161ich follower\u016f bude nad\u0161en\u00fdch, pokud uvid\u00ed, \u017ee je zaj\u00edm\u00e1 v\u00e1\u0161 n\u00e1zor. N\u011bkte\u0159\u00ed se ur\u010dit\u011b i r\u00e1di vyj\u00e1d\u0159\u00ed prost\u0159ednictv\u00edm <strong>funkce <a href=\"https:\/\/bettermarketing.pub\/best-instagram-questions-to-ask-for-a-better-engagement-on-your-page-4503f72903f6\" target=\"_blank\" rel=\"noreferrer noopener\">Ot\u00e1zky<\/a><\/strong>. Na <strong>ankety, kv\u00edzy a emoji slidery<\/strong> ale samoz\u0159ejm\u011b reaguje mnohon\u00e1sobn\u011b v\u00edce lid\u00ed. Pr\u00e1v\u011b tyto n\u00e1stroje se tedy daj\u00ed vyu\u017e\u00edt k pl\u00e1nov\u00e1n\u00ed strategie a \u00faprav\u011b obsahu. Mezi osv\u011bd\u010den\u00e9 tipy pat\u0159\u00ed <strong>dotazy z va\u0161eho oboru<\/strong> nebo p\u0159\u00edmo ot\u00e1zky na to, co ve va\u0161em profilu chyb\u00ed, p\u0159\u00edpadn\u011b by mohlo b\u00fdt zastoupeno v\u00edce. Jestli\u017ee p\u00ed\u0161ete food blog, zeptejte se va\u0161ich sleduj\u00edc\u00edch na obl\u00edben\u00fd recept, nechte si poradit s v\u00fdb\u011brem nov\u00fdch tal\u00ed\u0159\u016f apod.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/08\/Cernovsky_Instagram_foodbloger-1160x700-1.jpg\" alt=\"Autenticita je d\u016fle\u017eit\u00fd faktor obsahu na soci\u00e1ln\u00edch s\u00edt\u00edch a na Instagramu to za\u010d\u00edn\u00e1 b\u00fdt \u010d\u00edm d\u00e1l t\u00edm d\u016fle\u017eit\u011bj\u0161\u00ed. Nesna\u017ete se ze sebe nebo sv\u00e9ho produktu ud\u011blat n\u011bco, co nen\u00ed. Bu\u010fte hrd\u00ed na to, co vy nebo v\u00e1\u0161 produkt um\u00ed a to komunikujte.\" class=\"wp-image-2223\"\/><figcaption class=\"wp-element-caption\">Foodbloge\u0159i na Instagramu fr\u010d\u00ed, bacha na <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/cuketova-kauza-popularni-food-influencerky-kamu-ukazuje-dulezitost-autenticity__s288x16128.html\" target=\"_blank\" rel=\"noreferrer noopener\">fotky z fotobanky<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Investovat do placen\u00e9 reklamy nebo do spr\u00e1vce soci\u00e1ln\u00edch s\u00edt\u00ed?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Moje zku\u0161enosti potvrzuj\u00ed, \u017ee <strong>v\u011bt\u0161in\u011b firem se vyplat\u00ed oboje<\/strong>. V\u00fdhodou oproti Facebooku p\u0159itom je, \u017ee i s n\u00edzk\u00fdm budgetem se m\u016f\u017eou va\u0161e dosahy v\u00fdrazn\u011b zv\u00fd\u0161it. Samoz\u0159ejm\u011b, pokud <a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\">reklamu na Facebooku a Instagramu<\/a> spr\u00e1vn\u011b nastav\u00edte a propagujete kvalitn\u00ed obsah. S t\u00edm v\u00e1m pom\u016f\u017ee pr\u00e1v\u011b profesion\u00e1ln\u00ed <strong>Social Media Manager,<\/strong> kter\u00fd m\u016f\u017ee fungovat jen jako <strong>konzultant,<\/strong> nebo jako <strong>kompletn\u00ed spr\u00e1vce va\u0161eho profilu<\/strong>. Z\u00e1le\u017e\u00ed, kolik \u010dasu v\u011bnujete Instagramu vy sami a jak\u00fd m\u00e1te rozpo\u010det. Zpravidla se vyplat\u00ed tak\u00e9 finan\u010dn\u00ed podpora sout\u011b\u017e\u00ed, ke kter\u00fdm se t\u00edmto dost\u00e1v\u00e1m. Rozhodn\u011b doporu\u010duji pracovat i s <a href=\"https:\/\/www.cernovsky.cz\/marketing\/videoreklama-facebook-instagram\/\">videem v r\u00e1mci va\u0161\u00ed prezentace<\/a>, co\u017e je jeden z nejpopul\u00e1rn\u011bj\u0161\u00edch form\u00e1t\u016f na Instagramu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud m\u00e1te vizu\u00e1ln\u00ed produkt a chcete sv\u00e9 produkty tla\u010dit skrze placenou propagaci pro z\u00edsk\u00e1n\u00ed v\u011bt\u0161\u00edho pov\u011bdom\u00ed, doporu\u010dil bych v\u00e1m <a href=\"https:\/\/www.cernovsky.cz\/marketing\/youtube-reklama-navod\/\" data-type=\"post\" data-id=\"7562\">YouTube reklamu<\/a>. Pokud v\u00e1m jde o konverze, pak to bude <a href=\"https:\/\/www.cernovsky.cz\/marketing\/ppc-reklama\/\" data-type=\"post\" data-id=\"7574\">Google Ads<\/a>. No a pokud chcete prod\u00e1vat v r\u00e1mci B2B (<a href=\"https:\/\/www.cernovsky.cz\/marketing\/b2c-b2b-marketing-chyby-rozdily\/\" data-type=\"post\" data-id=\"1886\">rozd\u00edl mezi B2C a B2B najdete zde<\/a>), pak doporu\u010duji <a href=\"https:\/\/www.cernovsky.cz\/marketing\/linkedin-reklama-moznosti-cileni\/\" data-type=\"post\" data-id=\"582\">LinkedIn reklamu<\/a> nebo <a href=\"https:\/\/www.cernovsky.cz\/marketing\/reklama-na-twitteru\/\" data-type=\"post\" data-id=\"2338\">Twitter reklamu<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aby sout\u011b\u017ee p\u0159inesly po\u017eadovan\u00e9 v\u00fdsledky<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sout\u011b\u017ee<\/strong> se v prost\u0159ed\u00ed Instagramu st\u00e1le t\u011b\u0161\u00ed velk\u00e9 oblib\u011b. Pr\u016fm\u011brn\u011b <strong>z\u00edsk\u00e1vaj\u00ed a\u017e 3,5x v\u00edce lajk\u016f a 65x v\u00edce koment\u00e1\u0159\u016f<\/strong>. \u00da\u010dty s pravideln\u00fdmi giveaways nav\u00edc rostou a\u017e o 70 % rychleji ne\u017e ostatn\u00ed. Krom\u011b zaplacen\u00ed propagace je d\u016fle\u017eit\u00e9 se soust\u0159edit na formu giveaway, kter\u00e1 by m\u011bla b\u00fdt snadno pochopiteln\u00e1 a ide\u00e1ln\u011b i z\u00e1bavn\u00e1. Pozor tak\u00e9 na to, \u017ee je pot\u0159eba splnit pravidla Instagramu. A nakonec u\u017e zb\u00fdv\u00e1 jen stanovit <strong>co nejjednodu\u0161\u0161\u00ed podm\u00ednky \u00fa\u010dasti<\/strong>, term\u00edn a v\u00fdhru\/v\u00fdhry. Jen si dejte na to, aby se sout\u011b\u017ee nez\u00fa\u010dastnili u\u017eivatel\u00e9, kter\u00fdm je v\u00e1\u0161 profil ukraden\u00fd. Nezapom\u00ednejte, \u017ee c\u00edlem sout\u011b\u017ee je z\u00edskat nov\u00e9 sleduj\u00edc\u00ed, ale je pot\u0159eba si j\u00e9 pot\u00e9 udr\u017eet a p\u0159etavit je ve skaln\u00ed fanou\u0161ky.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9794\" class=\"elementor elementor-9794\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">TIP na ebook ZDARMA: Bu\u010fte \u00daSP\u011a\u0160N\u00cd na soci\u00e1ln\u00edch s\u00edt\u00edch s 21 nejv\u00edc TRENDY t\u00e9maty pro TVORBU vide\u00ed a p\u0159\u00edsp\u011bvk\u016f na Instagram, TikTok, YouTube, Threads, LinkedIn, X a Facebook\n(PDF)<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_21_video_ideas\" name=\"blog form 21 temat na videa a prispevky\" aria-label=\"blog form 21 temat na videa a prispevky\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9794\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kdy a jak spolupracovat s influencery?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Spolupr\u00e1ce mus\u00ed d\u00e1vat smysl ob\u011bma stran\u00e1m. <\/strong>Tak\u00e9 z\u00e1le\u017e\u00ed jak\u00e1 <a href=\"https:\/\/www.cernovsky.cz\/marketing\/generace-xyz-reklama\/\" data-type=\"post\" data-id=\"2625\">generace je va\u0161\u00ed c\u00edlovou skupinou<\/a>, dle toho bych vyb\u00edral influencera, kter\u00fd bude zapadat do t\u00e9to <a href=\"https:\/\/www.cernovsky.cz\/marketing\/marketingovy-mix-4p\/\" data-type=\"post\" data-id=\"2184\">marketingov\u00e9 strategie<\/a>. Firm\u011b i influencerovi by m\u011bla p\u0159in\u00e9st v\u00edce benefit\u016f ne\u017e jen pen\u00edze a nov\u00e9 sleduj\u00edc\u00ed, jde tak\u00e9 o nov\u00e9 kontakty, popularitu, d\u00e1rky do sout\u011b\u017e\u00ed apod.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ide\u00e1ln\u00ed je si v\u0161echno ujasnit <strong>ve smlouv\u011b<\/strong>, a to u barteru i spolupr\u00e1ce za finan\u010dn\u00ed odm\u011bnu. T\u00edm se vyhnete tomu, \u017ee po v\u00e1s bude zna\u010dka cht\u00edt p\u0159\u00edli\u0161 mnoho v\u00fdstup\u016f a jako <a href=\"https:\/\/www.cernovsky.cz\/marketing\/influencer-marketing-navod\/\" data-type=\"post\" data-id=\"1945\">influencer<\/a> zase mus\u00edte dodr\u017eet pln\u011bn\u00ed v domluven\u00e9m term\u00ednu. I v roce 2023 rad\u011bji p\u0159ipom\u00edn\u00e1m, \u017ee <strong>spolupr\u00e1ce mimo va\u0161e t\u00e9ma nebo s neobl\u00edben\u00fdmi brandy jsou naprosto zbyte\u010dn\u00e9<\/strong> a nep\u0159inesou \u017e\u00e1dn\u00e9 v\u00fdhody ani jedn\u00e9 stran\u011b. Ide\u00e1ln\u011b se jim tedy vyhn\u011bte obloukem s soust\u0159e\u010fte se na ty dlouhodob\u00e9 a smyslupln\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Je pot\u0159eba m\u00edt jasn\u00fd pl\u00e1n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V sou\u010dasn\u00e9 dob\u011b u\u017e se nevypl\u00e1c\u00ed postovat na Instagram cokoliv bez rozmyslu. Jak od firem, tak od influencer\u016f se o\u010dek\u00e1v\u00e1, \u017ee budou sv\u016fj <strong>obsah dob\u0159e pl\u00e1novat<\/strong>. Pomoci mohou <a href=\"https:\/\/www.socials.cz\/cs\/blog\/5-aplikaci-ktere-vam-usnadni-spravu-socialnich-siti-recenze-a-pouziti-v-praxi-20\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>aplikace t\u0159et\u00edch stran<\/strong><\/a>, kter\u00e9 dokonce b\u00fdvaj\u00ed pro jeden profil zdarma. Mezi n\u011b pat\u0159\u00ed nap\u0159\u00edklad <strong><a href=\"https:\/\/www.kontentino.com\/login\" target=\"_blank\" rel=\"noreferrer noopener\">Kontentino<\/a> (osobn\u011b pou\u017e\u00edv\u00e1m)<\/strong>, <strong>Planoly, Preview nebo Later<\/strong>. D\u00edky nim vid\u00edte, jak jednotliv\u00e9 obr\u00e1zky vypadaj\u00ed vedle sebe a celkov\u011b si m\u016f\u017eete komunikaci p\u0159ipravit. Osobn\u011b se mi osv\u011bd\u010dilo vytv\u00e1\u0159et pl\u00e1n na dva a\u017e \u010dty\u0159i t\u00fddny dop\u0159edu, ale je to hodn\u011b individu\u00e1ln\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>U firemn\u00edch \u00fa\u010dt\u016f<\/strong> ur\u010dit\u011b doporu\u010duji placen\u00e9 n\u00e1stroje, jako je <strong>Kontentino \u010di Zoomsphere<\/strong> a pro <strong>vyhodnocov\u00e1n\u00ed<\/strong> nap\u0159\u00edklad n\u00e1stroj od <strong>Socialbakers<\/strong>. A hlavn\u011b by celkov\u011b m\u011blo j\u00edt o promy\u0161lenou sou\u010d\u00e1st marketingov\u00e9 strategie, ne jen ob\u010dasnou v\u00fdpl\u0148 pracovn\u00ed doby marketingov\u00e9ho specialisty. V ide\u00e1ln\u00edm p\u0159\u00edpad\u011b dopl\u0148uje prezentace na t\u00e9to soci\u00e1ln\u00ed s\u00edti dal\u0161\u00ed online i offline komunikaci firmy a celkov\u011b s n\u00ed rezonuje.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Promyslet hashtagy se vyplat\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tato \u0159ekn\u011bme kl\u00ed\u010dov\u00e1 slova se na Instagramu pou\u017e\u00edvaj\u00ed u\u017e od za\u010d\u00e1tku. Jejich v\u00fdznam ale vzrostl, proto\u017ee dnes u\u017e hashtags m\u016f\u017eete i sledovat a nyn\u00ed bez nich t\u00e9m\u011b\u0159 nem\u00e1te \u0161anci p\u0159\u00edsp\u011bvky dohledat, minim\u00e1ln\u011b pokud se nedostanou na kartu Prozkoumat. Za <a href=\"https:\/\/www.mytimi.cz\/nejpopularnejsi-hashtagy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>strategick\u00e9 hashtagy<\/strong><\/a> m\u016f\u017eeme pova\u017eovat <strong>ty, kter\u00e9 jsou z va\u0161\u00ed oblasti z\u00e1jmu a byly pou\u017eity \u0159\u00e1dov\u011b tis\u00edckr\u00e1t a\u017e stotis\u00edckr\u00e1t<\/strong>. U hashtag\u016f s miliony vyu\u017eit\u00ed by se v\u00e1\u0161 p\u0159\u00edsp\u011bvek nejsp\u00ed\u0161 rychle ztratil a vlastn\u00ed hashtag m\u016f\u017eete m\u00edt jeden nebo dva, ale v\u00edce jich rad\u011bji nevym\u00fd\u0161lejte. Pokud se orientujete na \u010desk\u00fd trh, volte prim\u00e1rn\u011b hashtagy <strong>v \u010de\u0161tin\u011b<\/strong>. Budou l\u00e9pe sed\u011bt k \u010desk\u00fdm popisk\u016fm a u\u017eivatel\u00e9 se d\u00edky nim snadn\u011bji zorientuj\u00ed ve va\u0161\u00ed nab\u00eddce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram je skv\u011bl\u00e1 platforma a j\u00e1 siln\u011b doporu\u010duji ji vyu\u017e\u00edvat v r\u00e1mci va\u0161eho online <a href=\"https:\/\/www.cernovsky.cz\/marketing\/marketingovy-mix-4p\/\">marketingov\u00e9ho mixu<\/a>. Aktu\u00e1ln\u011b se jedn\u00e1 o jednu z nejrychleji rostouc\u00edch soci\u00e1ln\u00edch s\u00edt\u00ed, tak\u017ee by byla \u0161koda toho nevyu\u017e\u00edt. \ud83d\ude42<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cernovsky.cz\/kategorie\/case-studies\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/kategorie\/case-studies\/\" target=\"_blank\" rel=\"noreferrer noopener\">P\u0159\u00edpadov\u00e9 studie na\u0161\u00ed pr\u00e1ce najdete tady<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denn\u011b sd\u00edl\u00edme hodnotn\u00e9 tipy na&nbsp;sv\u016fj <a href=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>, <a href=\"https:\/\/www.threads.net\/@cernovskycz\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" target=\"_blank\" rel=\"noreferrer noopener\">Threads<\/a>,&nbsp;<a href=\"https:\/\/www.tiktok.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a>,&nbsp;<a href=\"https:\/\/www.facebook.com\/cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/cernovskytomas\" data-type=\"link\" data-id=\"https:\/\/twitter.com\/cernovskytomas\" target=\"_blank\" rel=\"noreferrer noopener\">X<\/a>,&nbsp;<a href=\"https:\/\/www.youtube.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a>&nbsp;a&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovskycz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>. Najdete tam dal\u0161\u00ed tipy pro va\u0161i reklamu a na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovsky_tomas\/\" target=\"_blank\" rel=\"noreferrer noopener\">osobn\u00edm Instagramu<\/a>&nbsp;najdete i st\u0159\u00edpky z&nbsp;m\u00e9ho osobn\u00edho \u017eivota, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bjte se Instagramov\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na&nbsp;str\u00e1nce&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/o-mne\/\">O mn\u011b<\/a>, m\u00e9 hodnoty naleznete na&nbsp;stejn\u00e9 str\u00e1nce a m\u00e9 slu\u017eby najdete na&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/specializace\/\">str\u00e1nce specializace zde<\/a>. Pokud byste si cht\u011bli ov\u011b\u0159it kvalitu m\u00e9 pr\u00e1ce,&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/reference\/\">mrkn\u011bte tady<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zdroje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bgram.cz\/10-trendu-ktere-budou-vladnout-instagramu-v-roce-2021\/\" target=\"_blank\" rel=\"noopener\">https:\/\/bgram.cz\/10-trendu-ktere-budou-vladnout-instagramu-v-roce-2021\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.blueghost.cz\/clanek\/jak-vyzrat-na-facebook-a-instagram-v-roce-2021-i-bez-placenych-reklam\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.blueghost.cz\/clanek\/jak-vyzrat-na-facebook-a-instagram-v-roce-2021-i-bez-placenych-reklam\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/celyoturismu.cz\/instagram-6-tipu-pro-uspesnou-komunikaci-v-roce-2021\/\" target=\"_blank\" rel=\"noopener\">https:\/\/celyoturismu.cz\/instagram-6-tipu-pro-uspesnou-komunikaci-v-roce-2021\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.falcon.io\/insights-hub\/topics\/social-media-strategy\/21-tips-increase-instagram-engagement\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.falcon.io\/insights-hub\/topics\/social-media-strategy\/21-tips-increase-instagram-engagement\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/loudavymkrokem.cz\/jak-na-uspesny-instagram-2020\/\" target=\"_blank\" rel=\"noopener\">https:\/\/loudavymkrokem.cz\/jak-na-uspesny-instagram-2020\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/zijuspesne.cz\/jak-funguje-instagram-nove-trendy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/zijuspesne.cz\/jak-funguje-instagram-nove-trendy\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spoustu z v\u00e1s bych jist\u011b pot\u011b\u0161il, kdybych \u0159ekl, \u017ee dokonal\u00e9 a stokr\u00e1t upravovan\u00e9 fotky na Instagramu pomalu nahrazuje p\u0159irozenost. \u010c\u00e1ste\u010dn\u00e1 pravda to je, ale po\u0159\u00e1d plat\u00ed, \u017ee tato soci\u00e1ln\u00ed s\u00ed\u0165 je postaven\u00e1 na kvalitn\u00edch vizu\u00e1lech, kr\u00e1sn\u00fdch fotk\u00e1ch a vide\u00edch, kter\u00e9 do feedu rozhodn\u011b pat\u0159\u00ed. Naproti tomu Stories snesou v\u00edce p\u0159irozenosti a ur\u010dit\u011b je nemus\u00edte p\u0159\u00edli\u0161 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5633,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"instagram","footnotes":""},"categories":[9],"tags":[41,26,11],"class_list":["post-2216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-influencer","tag-instagram","tag-socialni-site"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=2216"}],"version-history":[{"count":5,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2216\/revisions"}],"predecessor-version":[{"id":9816,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2216\/revisions\/9816"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/5633"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=2216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=2216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=2216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}