{"id":2199,"date":"2021-08-18T09:26:00","date_gmt":"2021-08-18T07:26:00","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=2199"},"modified":"2024-04-22T15:56:32","modified_gmt":"2024-04-22T13:56:32","slug":"wordpress-webove-stranky-pro-vsechny","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/weby-e-shopy\/wordpress-webove-stranky-pro-vsechny\/","title":{"rendered":"WordPress: webov\u00e9 str\u00e1nky pro v\u011bt\u0161inu firem, 5 v\u00fdhod a 6 nev\u00fdhod WordPressu"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">V\u0161echny za\u010d\u00ednaj\u00edc\u00ed spole\u010dnosti stoj\u00ed v\u017edy p\u0159ed d\u016fle\u017eitou ot\u00e1zkou. Jak se uk\u00e1zat lidem a z\u00edskat prvn\u00ed z\u00e1kazn\u00edky? Tato ot\u00e1zka plat\u00ed pro <a href=\"https:\/\/www.cernovsky.cz\/marketing\/b2c-b2b-marketing-chyby-rozdily\/\">B2B I B2C<\/a> podnik\u00e1n\u00ed. V\u011bt\u0161ina za\u010d\u00ednaj\u00edc\u00edch firem zvol\u00ed mo\u017enost prezenta\u010dn\u00edho webu, kter\u00fd m\u016f\u017ee b\u00fdt z\u00e1sadn\u00ed v&nbsp;ot\u00e1zce prvn\u00edch prodej\u016f. Poj\u010fme se dnes pod\u00edvat na to, jak v\u00e1m v&nbsp;t\u00e9to ot\u00e1zce m\u016f\u017ee pomoci <a href=\"https:\/\/wordpress.com\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co je to tedy WordPress?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00e1 se o n\u00e1stroj, se kter\u00fdm si sami a pom\u011brn\u011b <strong>intuitivn\u011b<\/strong> <strong>navrhnete<\/strong> a <strong>postav\u00edte web bez znalosti<\/strong> <strong>programov\u00e1n\u00ed<\/strong>. Cel\u00fd tento web budete moci ovl\u00e1dat z vlastn\u00edho <strong>administr\u00e1torsk\u00e9ho<\/strong> z\u00e1kulis\u00ed. Na p\u00e1r kliknut\u00ed budete moci m\u011bnit vzhledov\u00e9 \u0161ablony \u010di jen jemn\u011b editovat st\u00e1vaj\u00edc\u00ed vzhled a barevnost dle mo\u017enosti jednotliv\u00fdch \u0161ablon.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1, jak vyprodat sklady d\u00edky Facebook, Instagram a Google Ads reklam\u011b s PNO pod 15 % (jako se to povedlo u na\u0161eho klienta), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\">p\u0159\u00edpadovou studii najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Samoz\u0159ejm\u011b m\u016f\u017eete tak\u00e9 vytv\u00e1\u0159et <strong>p\u0159\u00edsp\u011bvky<\/strong> \u010di <strong>str\u00e1nky<\/strong> a d\u00e1le je <strong>editovat<\/strong>, <strong>upravovat<\/strong> po\u0159ad\u00ed ikonek v <strong>menu<\/strong>, \u010di <strong>zm\u011bnit<\/strong> <strong>logo<\/strong>. P\u0159id\u00e1vat a m\u011bnit uspo\u0159\u00e1d\u00e1n\u00ed jednotliv\u00fdch prvk\u016f v bo\u010dn\u00edm panelu \u010di pati\u010dce. Samoz\u0159ejmost\u00ed je kontaktn\u00ed str\u00e1nka, telefon, mail, firemn\u00ed blog. Zkr\u00e1tka v\u0161echno, co b\u011b\u017en\u011b vid\u00edte u jin\u00fdch firemn\u00edch prezentac\u00ed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/08\/Cernovsky_WordPress_laptop-1160x749-1.jpg\" alt=\"Pokud p\u0159em\u00fd\u0161l\u00edte, zdali je pro v\u00e1s custom made \u0159e\u0161en\u00ed webu nebo web na WordPressu. V 90 % p\u0159\u00edpad\u016f je to tak, \u017ee WordPress v\u00e1m bude sta\u010dit. Mo\u017en\u00e1 budete muset ud\u011blat n\u011bjak\u00fd kompromis, ale \u0159e\u0161en\u00ed bude levn\u011bj\u0161\u00ed, \u00fadr\u017eba nebude tak n\u00e1ro\u010dn\u00e1 a p\u0159\u00edpadn\u00e9 \u00fapravy budou rychlej\u0161\u00ed, ne\u017e kdy\u017e budete m\u00edt web na m\u00edru, kter\u00fd je drah\u00fd jednor\u00e1zov\u011b, ale tak\u00e9 jeho dal\u0161\u00ed \u00fapravy trvaj\u00ed d\u00e9le a stoj\u00ed v\u00edce.\" class=\"wp-image-2200\"\/><figcaption class=\"wp-element-caption\">WordPress je skv\u011bl\u00fd redak\u010dn\u00ed syst\u00e9m, kter\u00fd zp\u016fsobil revoluci v tvorb\u011b web\u016f. I obrovsk\u00e9 spole\u010dnosti dnes vol\u00ed tvorbu webu na WP m\u00edsto k\u00f3dov\u00e1n\u00ed program\u00e1torem. <\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na p\u00e1r kliknut\u00ed doinstalujete dal\u0161\u00ed pot\u0159ebn\u00e9 moduly (<strong>pluginy<\/strong>). Rezervace stolu ve va\u0161\u00ed restauraci? Nen\u00ed probl\u00e9m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud je va\u0161\u00edm c\u00edlem m\u00edt jen webovou prezentaci o 5 str\u00e1nk\u00e1ch, tak v\u011bzte, \u017ee tohle jsou asi tak 2 % toho, co <a href=\"https:\/\/wordpress.com\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a> <strong>bezpe\u010dn\u011b um\u00ed<\/strong>. Kdy\u017e budete cht\u00edt, klidn\u011b ho p\u0159ed\u011bl\u00e1te na <a href=\"https:\/\/www.cernovsky.cz\/weby-e-shopy\/kdyz-vytvarite-e-shop-jake-reseni-zvolit\/\">internetov\u00fd obchod<\/a> s platebn\u00ed br\u00e1nou, ale v&nbsp;takov\u00e9m p\u0159\u00edpad\u011b existuj\u00ed lep\u0161\u00ed alternativy z&nbsp;portfolia specializovan\u00fdch slu\u017eeb, nap\u0159\u00edklad <a href=\"https:\/\/www.shopify.com\/\" target=\"_blank\" rel=\"noopener\">Shopify<\/a> \u010di <a href=\"https:\/\/www.shoptet.cz\/\" target=\"_blank\" rel=\"noopener\">Shoptet<\/a>. Jakou platformu vybrat pro v\u00e1\u0161 prvn\u00ed e-shop se dozv\u00edte v <a href=\"https:\/\/www.cernovsky.cz\/weby-e-shopy\/kdyz-vytvarite-e-shop-jake-reseni-zvolit\/\">tomto \u010dl\u00e1nku<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wordpress.com\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a> je zdarma a pou\u017e\u00edv\u00e1 ho \u0161irok\u00e1 komunita lid\u00ed. P\u0159esn\u011bji \u0159e\u010deno podle <strong>aktu\u00e1ln\u00edch statistik 35 % v\u0161ech str\u00e1nek<\/strong> na sv\u011bt\u011b b\u011b\u017e\u00ed pr\u00e1v\u011b na WordPressu. Velmi pravd\u011bpodobn\u011b se s WordPressem setk\u00e1v\u00e1te n\u011bkolikr\u00e1t denn\u011b, kdy\u017e n\u011bco hled\u00e1te a ani o tom nev\u00edte. D\u00edky rozs\u00e1hl\u00e9 komunit\u011b snadno <strong>najdete \u0159e\u0161en\u00ed na v\u00e1\u0161 probl\u00e9m<\/strong>, proto\u017ee ho u\u017e ur\u010dit\u011b \u0159e\u0161ilo tis\u00edce lid\u00ed p\u0159ed v\u00e1mi. Rozhran\u00ed je kompletn\u011b v <strong>\u010de\u0161tin\u011b<\/strong>, tak\u017ee se nemus\u00edte b\u00e1t ani angli\u010dtiny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Historick\u00e9 ok\u00e9nko&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Historie t\u00e9to platformy se za\u010dala ps\u00e1t ji\u017e v roce <strong>2001<\/strong>, kdy se skupina nad\u0161enc\u016f a dobrovoln\u00edk\u016f okolo Mikea Littla rozhodla vytvo\u0159it logicky dob\u0159e strukturovanou a <strong>snadno upravitelnou<\/strong> a <strong>roz\u0161i\u0159itelnou<\/strong> platformu. Tehdy samoz\u0159ejm\u011b je\u0161t\u011b netu\u0161ili, jak neuv\u011b\u0159iteln\u011b \u00fasp\u011b\u0161n\u00e1 tato platforma bude. P\u016fvodn\u011b byla ur\u010dena pro tvorbu <strong>mal\u00fdch web\u016f<\/strong> a <strong>osobn\u00edch blog\u016f<\/strong>, dnes ji v\u0161ak vyu\u017e\u00edvaj\u00ed i velk\u00e9 firmy jako nap\u0159\u00edklad <strong>BBC America<\/strong>, ofici\u00e1ln\u00ed blog <strong>Hv\u011bzdn\u00fdch v\u00e1lek<\/strong>, <strong>New York Times<\/strong> \u010di <strong>Marks &amp; Spencer<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S rozr\u016fstaj\u00edc\u00ed popularitou platformy rostlo tak\u00e9 mno\u017estv\u00ed <strong>v\u00fdvoj\u00e1\u0159\u016f<\/strong>, kte\u0159\u00ed jsou pod n\u00ed podepsan\u00ed. Dnes tato skupina p\u0159\u00edmo \u010d\u00edt\u00e1 stovky lid\u00ed, nep\u0159\u00edmo se v\u0161ak na jej\u00edm v\u00fdvoji pod\u00edl\u00ed <strong>desetitis\u00edce<\/strong> <strong>program\u00e1tor\u016f<\/strong> <strong>po cel\u00e9m sv\u011bt\u011b<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pt\u00e1te se, jak je to mo\u017en\u00e9? <a href=\"https:\/\/en.wikipedia.org\/wiki\/WordPress\" target=\"_blank\" rel=\"noopener\">WordPress<\/a> je toti\u017e vyv\u00edjen jako tzn. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Free_and_open-source_software\" target=\"_blank\" rel=\"noopener\">open source<\/a> projekt, \u010dili kdo m\u00e1 z\u00e1jem, m\u016f\u017ee do n\u011bj p\u0159isp\u011bt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Co je ov\u0161em na WordPressu to nejlep\u0161\u00ed, je fakt, \u017ee je <strong>zdarma<\/strong>. Ano, nejlep\u0161\u00ed v\u011bci v \u017eivot\u011b jsou zdarma a toto je jedna z nich. Pokud tedy nejste mezin\u00e1rodn\u00ed korporace s desetitis\u00edci zam\u011bstnanci, pak je WordPress vhodn\u00fd i pro v\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 hlavn\u00edch v\u00fdhod webu na wordpressu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pod\u00edvejme se na 5 hlavn\u00edch v\u011bc\u00ed, kter\u00e9 v\u00e1m pomohou se pro <a href=\"https:\/\/wordpress.org\/download\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a> rozhodnout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Otev\u0159en\u00e1 licence<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wordpress.org\/download\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a> a jeho komponenty jsou \u0161\u00ed\u0159eny s <strong>licencemi<\/strong>, kter\u00e9 umo\u017e\u0148uj\u00ed, aby kdokoliv software upravoval, \u0161\u00ed\u0159il d\u00e1le a za svou pr\u00e1ci fakturoval pen\u00edze. Proto m\u016f\u017ee program\u00e1tor \u017e\u00e1dat odm\u011bnu, kdy\u017e v\u00e1m naprogramuje plugin na m\u00edru, proto za ur\u010dit\u00e9 pluginy budete pravideln\u011b platit. Z\u00e1rove\u0148 ale m\u00e1te k dispozici jejich programovac\u00ed k\u00f3d, tak\u017ee si jej m\u016f\u017eete nechat upravit na m\u00edru nebo pou\u017e\u00edvat na v\u00edce ne\u017e jednom webu (to u\u017e ale ka\u017ed\u00e1 licence upravuje individu\u00e1ln\u011b).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Jednotn\u00e9 ovl\u00e1d\u00e1n\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jednotliv\u00e9 str\u00e1nky v administraci pou\u017e\u00edvaj\u00ed <strong>stejn\u00e9 prvky<\/strong> a <strong>postupy<\/strong> pro ovl\u00e1d\u00e1n\u00ed, co\u017e samoz\u0159ejm\u011b usnad\u0148uje pr\u00e1ci s WordPressem. Jsou k tomu tla\u010deni i auto\u0159i plugin\u016f, tak\u017ee jen v\u00fdjime\u010dn\u011b se setk\u00e1te s pluginem, kter\u00fd se ovl\u00e1d\u00e1 n\u011bjak zvl\u00e1\u0161tn\u011b. V\u011bt\u0161ina prost\u0159ed\u00ed je sjednocen\u00e1, aby celek p\u016fsobil kompaktn\u00edm dojmem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Roz\u0161i\u0159itelnost<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jak u\u017e bylo \u0159e\u010deno, WordPress lze roz\u0161i\u0159ovat a dopl\u0148ovat o nov\u00e9 funkce. Pokud je cel\u00e1 aplikace (\u0159\u00edkejme u\u017e sp\u00ed\u0161e \u201eaplikace\u201c, ne\u017e jen \u201ewebov\u00e1 str\u00e1nka\u201c) dob\u0159e promy\u0161len\u00e1 a nastaven\u00e1, pak lze <strong>postupn\u011b p\u0159id\u00e1vat dal\u0161\u00ed funkce<\/strong>, ani\u017e by se ty existuj\u00edc\u00ed <strong>rozpadly<\/strong> nebo <strong>p\u0159estaly fungovat<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Viditelnost a soci\u00e1ln\u00ed s\u00edt\u011b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Web na WordPressu obsahuje v \u010dist\u00e9 instalaci bez plugin\u016f z\u00e1kladn\u00ed informace pro to, aby ho Google a jin\u00e9 <strong>vyhled\u00e1va\u010de snadno na\u0161el<\/strong>. Teprve ale instalac\u00ed <strong>n\u011bjak\u00e9ho pluginu na podporu SEO<\/strong> lze dos\u00e1hnout t\u011bch nejlep\u0161\u00edch v\u00fdsledk\u016f p\u0159i vyhled\u00e1v\u00e1n\u00ed a sd\u00edlen\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch. Pokud se nap\u0159\u00edklad boj\u00edte, \u017ee byste skrze <a href=\"https:\/\/www.cernovsky.cz\/marketing\/reklama-v-google-ads-reklama-na-facebooku\/\">PPC reklamu<\/a> nebo <a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\">reklamu na soci\u00e1ln\u00edch s\u00edt\u00edch<\/a> (Facebook, <a href=\"https:\/\/www.cernovsky.cz\/marketing\/instagram-reels\/\">Instagram<\/a>, <a href=\"https:\/\/www.cernovsky.cz\/marketing\/tiktok-vyhody-tipy\/\">TikTok<\/a>, <a href=\"https:\/\/www.cernovsky.cz\/marketing\/linkedin-socialni-sit\/\">LinkedIn<\/a>, <a href=\"https:\/\/www.cernovsky.cz\/marketing\/socialni-sit-pinterest\/\">Pinterest<\/a> nebo <a href=\"https:\/\/www.cernovsky.cz\/marketing\/influencer-marketing-navod\/\">influencery<\/a>) byli m\u00e9n\u011b konkurenceschopn\u00ed s webem na WordPressu, tak jste na omylu. A\u0165 u\u017e se t\u00fdk\u00e1 implementace konverzn\u00edch a remarketingov\u00fdch k\u00f3d\u016f nebo tvorbu <a href=\"https:\/\/www.facebook.com\/business\/help\/120325381656392?id=725943027795860\" target=\"_blank\" rel=\"noopener\">XML feedu pro catalog sales kampan\u011b<\/a>, to v\u0161e je mo\u017en\u00e9 na WordPressu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Podpora mobiln\u00edch za\u0159\u00edzen\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">WordPress lze ovl\u00e1dat z <strong>tabletu<\/strong> i <strong>mobilu<\/strong>, m\u016f\u017eete tedy publikovat p\u0159\u00edmo v ter\u00e9nu a na cest\u00e1ch. V\u00fdsledn\u00e9 str\u00e1nky b\u00fdvaj\u00ed tak\u00e9 responzivn\u00ed (tedy, uprav\u00ed se podle velikosti displeje), ale to u\u017e z\u00e1le\u017e\u00ed na <strong>autorovi konkr\u00e9tn\u00ed \u0161ablony<\/strong>. <a href=\"https:\/\/www.cernovsky.cz\/weby-e-shopy\/zarovnani-textu-webove-stranky-eshopu\/\">Zarovn\u00e1n\u00ed textu je samoz\u0159ejmost\u00ed<\/a> u ka\u017ed\u00e9ho elementu nebo bu\u0148ky. Tak\u017ee se nemus\u00edte b\u00e1t, \u017ee byste byli n\u011bjak omezen\u00ed se zarovn\u00e1n\u00edm textu. A pokud p\u0159em\u00fd\u0161l\u00edte, \u017ee budete \u010dasto <a href=\"https:\/\/www.cernovsky.cz\/weby-e-shopy\/landing-page-tipy\/\">vytv\u00e1\u0159et landing pages<\/a>, pak je na to WordPress ide\u00e1ln\u00edm \u0159e\u0161en\u00edm. V\u017edy si zduplikujete ji\u017e hotovou str\u00e1nku a pot\u00e9 v ni pouze vym\u011bn\u00edte obsah, kter\u00fd je t\u0159eba upravit. WordPress je za m\u011b tedy ide\u00e1ln\u00edm \u0159e\u0161en\u00edm, se kter\u00fdm m\u016f\u017eete po\u010d\u00edtat ve <a href=\"https:\/\/www.cernovsky.cz\/marketing\/marketingovy-mix-4p\/\">va\u0161em marketingov\u00e9m mixu<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nev\u00fdhody a rizika WordPressu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nic nen\u00ed jen r\u016f\u017eov\u00e9 a nem\u00e1 smysl zakr\u00fdvat rizika nebo nev\u00fdhody WordPressu. Se v\u0161emi se lze n\u011bjak vypo\u0159\u00e1dat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">R\u016fzn\u00e1 kvalita slu\u017eeb<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u011bkter\u00e9 pluginy <strong>nejsou kvalitn\u00ed<\/strong>, n\u011bkte\u0159\u00ed dodavatel\u00e9 svou pr\u00e1ci ud\u011blaj\u00ed \u0161patn\u011b. Toto riziko existuje v\u0161ude. M\u016f\u017ee se st\u00e1t, \u017ee v\u00e1s WordPress zaujme n\u00edzkou cenou, ale pak budete muset platit des\u00edtky tis\u00edc n\u011bjak\u00e9mu dodavateli a t\u0159eba ani nebudete s jeho slu\u017ebami spokojen\u00ed. <a href=\"https:\/\/wordpress.com\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a> za to ale nem\u016f\u017ee a prodej slu\u017eeb je obecn\u011b vzato v po\u0159\u00e1dku. Pokud <strong>nev\u00edte<\/strong>, u koho web na WordPressu vytv\u00e1\u0159et, <strong><a href=\"https:\/\/www.cernovsky.cz\/kontakt\/\">napi\u0161te mi<\/a><\/strong>, osobn\u011b m\u00e1m zku\u0161enost s des\u00edtky developery a budu schopen doporu\u010dit ide\u00e1ln\u00edho pro v\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rozt\u0159\u00ed\u0161t\u011bnost<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Po m\u011bs\u00edc\u00edch zkou\u0161en\u00ed r\u016fzn\u00fdch plugin\u016f u\u017e mo\u017en\u00e1 budete otr\u00e1ven\u00ed, <strong>proto\u017ee ide\u00e1ln\u00ed \u0159e\u0161en\u00ed jste st\u00e1le nena\u0161li<\/strong>. Kdy\u017e n\u011bco r\u00e1mcov\u011b funguje, nen\u00ed to \u010desky nebo tomu chyb\u00ed d\u016fle\u017eit\u00fd detail. \u0160ablona po\u010de\u0161tit nejde nebo v n\u00ed nejde vytvo\u0159it prvek, kter\u00fd se v\u00e1m l\u00edb\u00ed. <strong>To je realita<\/strong>. P\u0159ipravte si na za\u010d\u00e1tku pl\u00e1ny a vyrovnejte se s t\u00edm, \u017ee n\u011bkter\u00e9 detaily nen\u00ed mo\u017en\u00e9 realizovat (nebo by to bylo moc drah\u00e9).<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1 jak dos\u00e1hnout PNO (pod\u00edl n\u00e1klad\u016f na obratu) pod 20 % d\u00edky v\u00fdkonnostn\u00ed TikTok reklam\u011b (5x n\u00e1vratnost investice do reklamy), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\">p\u0159\u00edpadovou studii TikTok najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">P\u00e9\u010de je nutn\u00e1<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O nainstalovan\u00fd <a href=\"https:\/\/wordpress.com\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a> se mus\u00edte starat. Ka\u017ed\u00fd m\u011bs\u00edc m\u00e1 n\u011bkolik nov\u00fdch aktualizac\u00ed a ty je velmi <strong>d\u016fle\u017eit\u00e9 aplikovat<\/strong>. P\u0159itom se m\u016f\u017ee st\u00e1t, \u017ee n\u011bco p\u0159estane fungovat (t\u00fdk\u00e1 se to hlavn\u011b e-shop\u016f a slo\u017eit\u00fdch web\u016f, kde jsou nasazeny des\u00edtky plugin\u016f) a je pot\u0159eba to slo\u017eit\u011b opravovat. Osobn\u011b tedy doporu\u010duji v\u017edy <strong>trochu po\u010dkat s aktualizacemi<\/strong>, minim\u00e1ln\u011b alespo\u0148 t\u00fdden po jejich vyd\u00e1n\u00ed. V\u017edy ale pot\u00e9 zkontrolujte web, zdali v\u0161e funguje jako tomu bylo p\u0159ed aktualizacemi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zabezpe\u010den\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wordpress.com\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a> je nutn\u00e9 zabezpe\u010dit pomoc\u00ed n\u011bkter\u00e9ho pluginu, jinak v\u00e1m jej brzy <strong>n\u011bkdo napadne<\/strong>, za\u010dne z n\u011bj rozes\u00edlat <strong>spam<\/strong> a hostingov\u00e1 spole\u010dnost v\u00e1m web <strong>odstav\u00ed<\/strong> (nebude jej opravovat!). WordPress poh\u00e1n\u00ed a\u017e 30 % sv\u011btov\u00e9ho internetu, tak\u017ee je trval\u00fdm c\u00edlem r\u016fzn\u00fdch \u00fato\u010dn\u00edk\u016f. Ano, i v\u00e1\u0161 WordPress. <strong>Nepodce\u0148ujte tedy bezpe\u010dnost<\/strong> a nechte si web zabezpe\u010dit. Doporu\u010duji <a href=\"https:\/\/wordpress.org\/plugins\/wordfence\/\" target=\"_blank\" rel=\"noopener\">Wordfence<\/a> nebo tak\u00e9 <a href=\"https:\/\/wordpress.org\/plugins\/all-in-one-wp-security-and-firewall\/\" target=\"_blank\" rel=\"noopener\">All In One Security &amp; Firewall<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u0161e nen\u00ed zdarma<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I kdy\u017e to tak na prvn\u00ed pohled nevypad\u00e1, provozovat web na <a href=\"https:\/\/wordpress.com\/\" target=\"_blank\" rel=\"noopener\">WordPressu<\/a> znamen\u00e1 tak\u00e9 v\u00fddaje a n\u00e1klady. Software jako takov\u00fd je sice zdarma, ale n\u011bkter\u00e9 <strong>\u0161ablony<\/strong> a <strong>pluginy<\/strong> se <strong>kupuj\u00ed<\/strong>. Webu je pot\u0159eba v\u011bnovat <strong>\u010das<\/strong> a <strong>energii<\/strong>, a to bu\u010f p\u0159\u00edmo va\u0161i, nebo najat\u00e9ho <strong>profesion\u00e1la<\/strong>. Pokud provozujete magaz\u00edn, pot\u0159ebujete autory, pokud provozujete e-shop, budete z\u0159ejm\u011b platit r\u016fzn\u00e9 marketingov\u00e9 kampan\u011b. Pen\u00edz tu prost\u011b bude pot\u0159eba. Ale pokud v\u00edte jak na to, existuj\u00ed samoz\u0159ejm\u011b cesty, jak tyto <strong>n\u00e1klady minimalizovat<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grafick\u00fd obsah doporu\u010duji nafotit a p\u0159ipravit vlastn\u00ed, ale pokud byste zat\u00edm nem\u011bli, tak <a href=\"https:\/\/www.cernovsky.cz\/marketing\/nejlepsi-fotobanky-free\/\">zde je \u010dl\u00e1nek s 55 fotobankami<\/a>, kter\u00e9 jsou free. R\u00e1do se stalo. \ud83d\ude42 z\u00e1rove\u0148 tyto fotky pot\u00e9 m\u016f\u017eete op\u011bt <a href=\"https:\/\/www.cernovsky.cz\/marketing\/canva-grafika\/\">zdarma upravit v Canv\u011b<\/a>, ide\u00e1ln\u00ed n\u00e1stroj, kter\u00fd s\u00e1m pou\u017e\u00edv\u00e1m na jednodu\u0161\u0161\u00ed grafick\u00e9 pr\u00e1ce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">WordPress v \u010cR<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To, co pova\u017euji na <a href=\"https:\/\/wordpress.com\/\" target=\"_blank\" rel=\"noopener\">WordPressu<\/a> za \u00fa\u017easn\u00e9 je, \u017ee spousta lid\u00ed na n\u011bm postavila sv\u00e9 <strong>podnik\u00e1n\u00ed<\/strong> a <strong>nab\u00edz\u00ed sv\u00e9 slu\u017eby<\/strong>. H\u00e1dejte, na jak\u00e9 platform\u011b fr\u010d\u00ed <a href=\"https:\/\/www.cernovsky.cz\/blog\/\">tento blog<\/a>, kter\u00fd pr\u00e1v\u011b \u010dtete. \ud83d\ude42 Nemysl\u00edm jen autory jednotliv\u00fdch projekt\u016f. Ve WordPressu se pohybuje cel\u00e1 \u0159ada <strong>zku\u0161en\u00fdch program\u00e1tor\u016f<\/strong> a <strong>kod\u00e9r\u016f<\/strong>. V kone\u010dn\u00e9m d\u016fsledku, to co sami zvl\u00e1dnete v tomto n\u00e1vodu, na to mohou v p\u0159\u00edpad\u011b pot\u0159eby v budoucnu nav\u00e1zat dal\u0161\u00ed profesion\u00e1lov\u00e9. Pokud se jednou rozrostete natolik, \u017ee budete pot\u0159ebovat profesion\u00e1ln\u00ed \u0161ablonu na m\u00edru, nen\u00ed to \u017e\u00e1dn\u00fd probl\u00e9m. A v\u0161e m\u016f\u017eete d\u00e1le obsluhovat ze stejn\u00e9ho rozhran\u00ed na kter\u00e9 jste zvykl\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V \u010cR je pod\u00edl web\u016f, kter\u00e9 b\u011b\u017e\u00ed na WordPressu asi 20 % (to je okolo 125 tis\u00edc web\u016f), co\u017e plat\u00ed i pro e-shopy. Ofici\u00e1ln\u00ed str\u00e1nkou pro \u010desk\u00fd WordPress je <a href=\"https:\/\/cs.wordpress.org\/\" target=\"_blank\" rel=\"noopener\">cs.wordpress.org<\/a>. WordPress prost\u011b je ide\u00e1ln\u00edm \u0159e\u0161en\u00edm na tvorbu obsahu a tedy je <a href=\"https:\/\/www.cernovsky.cz\/marketing\/obsahovy-marketing\/\">skv\u011bl\u00fdm n\u00e1strojem do obsahov\u00e9ho marketingu<\/a>, kter\u00fd m\u016f\u017ee d\u00edky WP nabrat vy\u0161\u0161\u00ed obr\u00e1tky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6 bod\u016f, podle kter\u00e9ho zvl\u00e1dnete sv\u016fj web na WP&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">U\u017e jsme si \u0159ekli, k&nbsp;\u010demu je WordPress dobr\u00fd a jak\u00e9 jsou jeho v\u00fdhody a nev\u00fdhody. Poj\u010fme se te\u010f spole\u010dn\u011b pod\u00edvat na n\u00e1vod, <strong>jak vytvo\u0159it jednoduch\u00e9 webov\u00e9 str\u00e1nky na WordPressu<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Dom\u00e9na<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ne\u017e se v\u016fbec dostanete k instalaci WordPressu a tvorb\u011b webu, je pot\u0159eba si zaregistrovat svou <strong>dom\u00e9nu<\/strong>. Jedn\u00e1 se o URL adresu va\u0161\u00ed str\u00e1nky, pod n\u00ed\u017e web pob\u011b\u017e\u00ed. Je to ta adresa, kter\u00e1 se vypad\u00e1 nap\u0159. <a href=\"https:\/\/www.cernovsky.cz\/\">www.cernovsky.cz<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dom\u00e9nov\u00e9 jm\u00e9no je t\u0159eba dob\u0159e zv\u00e1\u017eit tak, aby nebylo komplikovan\u00e9 a vystihovalo v\u00e1\u0161 z\u00e1m\u011br a obsah.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/08\/Cernovsky_WordPress_vyhledavani-1160x773-1.jpg\" alt=\"D\u0159\u00edve se s dom\u00e9nami d\u011blaly velk\u00e9 obchody. Nyn\u00ed u\u017e to tak v\u00e1\u017en\u00e9 nen\u00ed, ale i tak se vyplat\u00ed m\u00edt dobrou dom\u00e9nu. \u010c\u00edm krat\u0161\u00ed m\u00e1 n\u00e1zev, t\u00edm m\u00e9n\u011b pr\u00e1ce stoj\u00ed dom\u00e9nu napsat a lid\u00e9 si ji pamatuj\u00ed. Porovn\u00e1n\u00ed m\u016f\u017ee b\u00fdt t\u0159eba www.auto.cz vs www.cernovskyauto.cz.\" class=\"wp-image-2202\"\/><figcaption class=\"wp-element-caption\">Spr\u00e1vn\u00e1 dom\u00e9na? Ano, rozhodn\u011b se nevyplat\u00ed tr\u00e1vit nad v\u00fdb\u011brem dom\u00e9ny t\u00fddny, ale m\u011bla by b\u00fdt kr\u00e1tk\u00e1, dob\u0159e zapamatovateln\u00e1 a vystihuj\u00edc\u00ed v\u00e1\u0161 projekt<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je samoz\u0159ejm\u00e9, \u017ee spousta dobr\u00fdch dom\u00e9nov\u00fdch jmen u\u017e bude <strong>rozebr\u00e1na<\/strong>. Jm\u00e9no toti\u017e nesm\u00ed b\u00fdt <strong>duplicitn\u00ed<\/strong>. Je tak t\u0159eba zkou\u0161et r\u016fzn\u00e9 tvary a variace, dokud nenatref\u00edte na volnou dom\u00e9nu. Jm\u00e9no lze opat\u0159it i r\u016fzn\u00fdmi koncovkami. V \u010cesk\u00e9 republice se nej\u010dast\u011bji jedn\u00e1 o <strong>koncovku .cz<\/strong>, ale hojn\u011b vyu\u017e\u00edvan\u00e9 jsou i koncovky <strong>.com<\/strong>, <strong>.net<\/strong> a dal\u0161\u00ed. Pokud budete p\u016fsobit na \u010desk\u00e9m trhu a va\u0161imi klienty budou \u010ce\u0161i, doporu\u010duji volit v\u00fdhradn\u011b <strong>koncovku .cz<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Co se t\u00fd\u010de ceny, dom\u00e9ny typu .cz se pohybuj\u00ed zhruba <strong>od 120 K\u010d na rok<\/strong>, dom\u00e9ny typu .com pak mohou vyj\u00edt na cca <strong>250 K\u010d na rok<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Registrovat dom\u00e9nu lze u r\u016fzn\u00fdch poskytovatel\u016f s t\u00edm, \u017ee tato registrace jde n\u011bkdy ruku v ruce s hostingem, o n\u011bm\u017e bude \u0159e\u010d n\u00ed\u017ee. Varianta registrace dom\u00e9ny a hostingu u jednoho poskytovatele je pro za\u010d\u00e1te\u010dn\u00edky <strong>nejjednodu\u0161\u0161\u00ed<\/strong> a <strong>nejide\u00e1ln\u011bj\u0161\u00ed<\/strong>. Takov\u00fdm poskytovatelem m\u016f\u017ee b\u00fdt t\u0159eba spole\u010dnost <a href=\"https:\/\/www.forpsi.com\/\" target=\"_blank\" rel=\"noopener\">Forpsi<\/a> nebo <a href=\"https:\/\/www.active24.cz\/en\" target=\"_blank\" rel=\"noopener\">active 24<\/a>. S ob\u011bma m\u00e1m osobn\u00ed zku\u0161enost a pat\u0159\u00ed mezi lep\u0161\u00ed poskytovatele v \u010cR.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Hosting pro webovou str\u00e1nku<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hosting nebo tak\u00e9 webhosting b\u00fdv\u00e1 \u010dasto nab\u00edzen p\u0159i registraci k dom\u00e9n\u011b. Z\u00e1rove\u0148 se jedn\u00e1 o dal\u0161\u00ed <strong>nutn\u00fd krok<\/strong>, kter\u00fd mus\u00edte p\u0159i tvorb\u011b webu tak jako tak \u0159e\u0161it. Hostingem je m\u00edn\u011bna slu\u017eba, d\u00edky n\u00ed\u017e si m\u016f\u017eete pronajmout prostor pro sv\u016fj web. Jin\u00fdmi slovy data, kter\u00e1 v\u00e1\u0161 web bude obsahovat, mus\u00ed b\u00fdt <strong>n\u011bkde ulo\u017eena<\/strong>. A k tomu ulo\u017een\u00ed pot\u0159ebujete tento hosting, tedy server, kter\u00fd ulo\u017e\u00ed va\u0161e webov\u00e1 data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bez hostingov\u00e9 slu\u017eby by <strong>nemohl b\u00fdt web provozov\u00e1n<\/strong>. Hosting je z\u00e1rove\u0148 jak\u00fdmsi spr\u00e1vcem str\u00e1nek z hlediska jejich p\u0159\u00edstupnosti.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9758\" class=\"elementor elementor-9758\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">ZDARMA p\u0159\u00edstup k NEVE\u0158EJN\u00c9 p\u0159\u00edpadovce Facebook a Instagram reklamy, kter\u00e1 za ka\u017edou investovanou 1 K\u010d do reklamy p\u0159inesla 10 K\u010d a v\u00edce (ROAS 10+, PNO pod 10 %) - 10x N\u00c1VRATNOST za posledn\u00ed rok<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_case_study\" name=\"blog form venda case study\" aria-label=\"blog form venda case study\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9758\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Influencer marketing od A po Z v roce 2026 | Tom\u00e1\u0161 \u010cernovsk\u00fd\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"1945\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Podobn\u011b jako dom\u00e9na se plat\u00ed i webhosting. Dostate\u010dn\u011b kvalitn\u00ed <strong>ro\u010dn\u00ed pron\u00e1jem<\/strong> pro za\u010d\u00e1te\u010dn\u00edky a nov\u00e9 weby se pohybuje zhruba <strong>od 350 K\u010d<\/strong>, m\u016f\u017ee v\u0161ak st\u00e1t i kolem 1 000 K\u010d. Z\u00e1le\u017e\u00ed na tom, jak moc slo\u017eit\u00fd a n\u00e1ro\u010dn\u00fd web m\u00e1te, nebo jak moc je nav\u0161t\u011bvovan\u00fd. Kvalitn\u00ed hosting by m\u011bl zajistit, aby web fungoval <strong>nep\u0159etr\u017eit\u011b<\/strong> a <strong>nedoch\u00e1zelo k jeho v\u00fdpadk\u016fm<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Instalace WordPressu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nyn\u00ed u\u017e se tedy dost\u00e1v\u00e1me k samotn\u00e9 instalaci redak\u010dn\u00edho syst\u00e9mu WordPress. Jakmile m\u00e1te vy\u0159e\u0161en\u00fd (tj. zakoupen\u00fd) hosting i dom\u00e9nu, instalaci u\u017e nic nebr\u00e1n\u00ed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/08\/Cernovsky_WordPress_programator-1160x806-1.jpg\" alt=\"Bezpochybn\u00e1 v\u00fdhoda platformy WordPress je to, \u017ee ji nemus\u00edte k\u00f3dovat. \u0160ablony v\u00e1m vytvo\u0159\u00ed prost\u0159ed\u00ed, kde pouze p\u0159etahujete funkc\u00ed drag and drop objekty a elementy na spr\u00e1vn\u00e9 m\u00edsto + vypln\u00edte jejich obsah textem nebo obr\u00e1zkem.\" class=\"wp-image-2203\"\/><figcaption class=\"wp-element-caption\">V\u00fdhoda WordPressu? Nemus\u00edte um\u011bt k\u00f3dovat.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WordPress lze instalovat automaticky p\u0159\u00edmo prost\u0159ednictv\u00edm hostingu nebo manu\u00e1ln\u011b. Manu\u00e1ln\u00ed instalaci (tj. p\u0159es FTP) za\u010d\u00e1te\u010dn\u00edk\u016fm <strong>nedoporu\u010duji<\/strong>. Za\u010d\u00e1te\u010dn\u00edci by m\u011bli zvolit takov\u00fd hosting, kter\u00fd nab\u00edz\u00ed instalaci WordPressu automaticky na p\u00e1r kliknut\u00ed my\u0161i. Takov\u00fdm hostingem m\u016f\u017ee b\u00fdt nap\u0159\u00edklad <a href=\"https:\/\/www.wedos.cz\/\" target=\"_blank\" rel=\"noopener\">Wedos<\/a>, kter\u00fd je hojn\u011b vyu\u017e\u00edvan\u00fd, ale radj\u011bi bych doporu\u010dil zm\u00edn\u011bn\u00e9 <a href=\"https:\/\/www.forpsi.com\/\" target=\"_blank\" rel=\"noopener\">forpsi<\/a> a <a href=\"https:\/\/www.active24.cz\/en\" target=\"_blank\" rel=\"noopener\">active 24<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Instalace \u0161ablony<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Po instalaci WordPressu n\u00e1sleduje dal\u0161\u00ed d\u016fle\u017eit\u00e9 rozhodov\u00e1n\u00ed. Jak budou va\u0161e webov\u00e9 str\u00e1nky vypadat? Kouzlo WordPressu a jeho <strong>p\u0159\u00edv\u011btiv\u00e9 u\u017eivatelsk\u00e9 dostupnosti<\/strong> tkv\u00ed pr\u00e1v\u011b v tom, \u017ee jej dok\u00e1\u017ee obsluhovat i \u010dlov\u011bk bez program\u00e1torsk\u00fdch znalost\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tvorbu a vzhled str\u00e1nky toti\u017e ur\u010duj\u00ed WordPress \u0161ablony, jejich\u017e prost\u0159ednictv\u00edm lze vytvo\u0159it specifick\u00fd design str\u00e1nek a de facto uspo\u0159\u00e1d\u00e1n\u00ed v\u0161ech prvk\u016f, tj. jak vlastn\u011b web bude vypadat. Pokud \u0159e\u0161\u00edme grafickou podobu webu, pak se jedn\u00e1 o z\u00e1le\u017eitost WordPress \u0161ablon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Redak\u010dn\u00ed syst\u00e9m sice ve sv\u00e9m z\u00e1kladu u\u017e n\u011bkolik \u0161ablon m\u00e1, ale ty jsou v\u011bt\u0161inou nedosta\u010duj\u00edc\u00ed a u\u017eivatel\u00e9 maj\u00ed rad\u011bji jin\u00e9 \u0161ablony.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rozhodnout se m\u016f\u017eete mezi WP \u0161ablonami zdarma nebo pr\u00e9miov\u00fdmi verzemi. Z\u00e1le\u017e\u00ed na tom, co se sv\u00fdm webem zam\u00fd\u0161l\u00edte, zda bude m\u00edt osobn\u00ed nebo komer\u010dn\u00ed vyu\u017eit\u00ed nebo jak moc do n\u011bj chcete investovat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0165 u\u017e se rozhodnete pro jakoukoliv variantu, extern\u00ed \u0161ablonu mus\u00edte do redak\u010dn\u00edho syst\u00e9mu nejd\u0159\u00edve <strong>instalovat<\/strong>. Osobn\u011b bych se vrhnul do \u0161ablon od <a href=\"https:\/\/www.elegantthemes.com\/gallery\/divi\/\" target=\"_blank\" rel=\"noopener\">Divi<\/a> nebo <a href=\"https:\/\/elementor.com\/\" target=\"_blank\" rel=\"noopener\">Elementoru<\/a>, to jsou page buildery, kter\u00e9 v\u00e1m usnad\u0148uj\u00ed tvorbu webov\u00fdch str\u00e1nek na WordPressu. Dokonce maj\u00ed i free verzi, co\u017e by v\u00e1m na za\u010d\u00e1tek m\u011blo sta\u010dit, ov\u0161em osobn\u011b doporu\u010duji placenou verzi, kter\u00e1 m\u00e1 v\u00edce mo\u017enost\u00ed a spoustu dal\u0161\u00edch v\u00fdhod.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Postup instalace b\u011b\u017en\u00fdch \u0161ablon (placen\u00e9 \u0161ablony doporu\u010duji po\u0159\u00eddit na <a href=\"https:\/\/themeforest.net\/popular_item\/by_category?category=wordpress\" target=\"_blank\" rel=\"noopener\">theme forrestu<\/a>)<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Po p\u0159ihl\u00e1\u0161en\u00ed do administrace va\u0161eho WordPressu klikn\u011bte na z\u00e1lo\u017eku Vzhled a pot\u00e9 na \u0160ablony.<\/li>\n\n\n\n<li>Pot\u00e9 klikn\u011bte na tla\u010d\u00edtko Favorites a do pr\u00e1zdn\u00e9ho pol\u00ed\u010dka vypl\u0148te p\u0159ihla\u0161ovac\u00ed \u00fadaje k WordPress.org.<\/li>\n\n\n\n<li>Na str\u00e1nce pak klikn\u011bte na Zobrazit obl\u00edben\u00e9 pluginy a klikn\u011bte na po\u017eadovanou \u0161ablonu.<\/li>\n\n\n\n<li>Klikn\u011bte na tla\u010d\u00edtko Instalovat, kter\u00e9 se na \u0161ablon\u011b objev\u00ed.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Aktivace \u0161ablony<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Po instalaci je je\u0161t\u011b t\u0159eba aktivovat \u0161ablonu p\u0159\u00edmo ve va\u0161em <a href=\"https:\/\/wordpress.com\/\" target=\"_blank\" rel=\"noopener\">WordPressu<\/a>.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>P\u0159ejd\u011bte do z\u00e1lo\u017eky Vzhled a pak \u0160ablony.<\/li>\n\n\n\n<li>Uvid\u00edte zde nov\u011b nainstalovanou \u0161ablonu. Naje\u010fte na n\u00ed a klikn\u011bte na tla\u010d\u00edtko <strong>Aktivovat<\/strong>, kter\u00e9 se na \u0161ablon\u011b objev\u00ed. Aktivace je hotov\u00e1.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160ablony, kter\u00e9 jsou zdarma b\u00fdvaj\u00ed tak propracovan\u00e9, \u017ee si s nimi m\u016f\u017eete sp\u00ed\u0161 jen pohr\u00e1t a vyzkou\u0161et nap\u0159\u00edklad r\u016fzn\u00e9 barevn\u00e9 kombinace a styly. D\u00e1vejte sp\u00ed\u0161e p\u0159ednost <strong>kvalitn\u00edm funkc\u00edm<\/strong>, <strong>rychlosti na\u010d\u00edt\u00e1n\u00ed<\/strong>, sledujte <strong>\u017eeb\u0159\u00ed\u010dky<\/strong>, <strong>\u010dt\u011bte recenze<\/strong> a d\u00edky tomu najdete WP \u0161ablonu, kter\u00e1 bude pro v\u00e1s ide\u00e1ln\u00ed. Placen\u00e9 pr\u00e9miov\u00e9 \u0161ablony maj\u00ed <strong>profesion\u00e1ln\u00ed vzhled<\/strong> a \u010dasto dok\u00e1\u017e\u00ed <strong>zaujmout<\/strong> klienta a prod\u00e1vat s <strong>konverzn\u00edm pom\u011brem<\/strong> mnohem vy\u0161\u0161\u00edm ne\u017e free \u0161ablony. Pokud nev\u00edte, jakou \u0161ablonu vybrat, <a href=\"https:\/\/www.cernovsky.cz\/kontakt\/\">napi\u0161te mi<\/a>, budu schopen doporu\u010dit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Pluginy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdb\u011brem WordPressov\u00e9 \u0161ablony v\u0161echno je\u0161t\u011b nekon\u010d\u00ed. Aby str\u00e1nky \u201eb\u011bhaly jako po m\u00e1sle\u201c, je zapot\u0159eb\u00ed doplnit je <strong>vhodn\u00fdmi pluginy<\/strong>. Jedn\u00e1 se o dopl\u0148ky, kter\u00e9 roz\u0161i\u0159uj\u00ed funkce va\u0161eho webu.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/08\/Cernovsky_WordPress_webovy_kod-1160x652-1.jpg\" alt=\"WordPress se d\u00e1 skv\u011ble modifikovat, prim\u00e1rn\u011b se tak d\u011bje skrze pluginy, nicm\u00e9n\u011b i to m\u00e1 sv\u00e9 nev\u00fdhody. \u010c\u00edm v\u00edce plugin\u016f web m\u00e1, t\u00edm je pomalej\u0161\u00ed a t\u00edm m\u00e1 hor\u0161\u00ed v\u00fdsledky v Google Page Speed Insights, co\u017e znamen\u00e1 hor\u0161\u00ed pozici v Google vyhled\u00e1v\u00e1n\u00ed.\" class=\"wp-image-2205\"\/><figcaption class=\"wp-element-caption\">Doporu\u010duji vyu\u017e\u00edvat co nejm\u00e9n\u011b plugin\u016f je pot\u0159eba, ka\u017ed\u00fd plugin toti\u017e n\u011bjak zpomaluje web a to v\u00e1s znev\u00fdhod\u0148uje v boji o prvn\u00ed p\u0159\u00ed\u010dky v Google vyhled\u00e1v\u00e1n\u00ed<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z t\u011bch nejvyu\u017e\u00edvan\u011bj\u0161\u00edch plugin\u016f lze jmenovat nap\u0159\u00edklad <strong><a href=\"https:\/\/buddypress.org\/\" target=\"_blank\" rel=\"noopener\">BuddyPress<\/a><\/strong>, kter\u00fd slou\u017e\u00ed ke spr\u00e1v\u011b registrovan\u00fdch u\u017eivatel\u016f, d\u00e1le <strong><a href=\"https:\/\/woocommerce.com\/\" target=\"_blank\" rel=\"noopener\">WooCommerce<\/a><\/strong> k tvorb\u011b e-shopu, <strong><a href=\"https:\/\/wordpress.org\/plugins\/responsive-lightbox\/\" target=\"_blank\" rel=\"noopener\">Responsive Lightbox<\/a><\/strong> pro responzivitu obr\u00e1zk\u016f, <strong><a href=\"https:\/\/wordpress.org\/plugins\/wp-optimize\/\" target=\"_blank\" rel=\"noopener\">WP Optimize<\/a><\/strong> k vy\u010di\u0161t\u011bn\u00ed datab\u00e1ze a dal\u0161\u00ed.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9794\" class=\"elementor elementor-9794\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">TIP na ebook ZDARMA: Bu\u010fte \u00daSP\u011a\u0160N\u00cd na soci\u00e1ln\u00edch s\u00edt\u00edch s 21 nejv\u00edc TRENDY t\u00e9maty pro TVORBU vide\u00ed a p\u0159\u00edsp\u011bvk\u016f na Instagram, TikTok, YouTube, Threads, LinkedIn, X a Facebook\n(PDF)<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_21_video_ideas\" name=\"blog form 21 temat na videa a prispevky\" aria-label=\"blog form 21 temat na videa a prispevky\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9794\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Influencer marketing od A po Z v roce 2026 | Tom\u00e1\u0161 \u010cernovsk\u00fd\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"1945\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Instalace plugin\u016f<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">K instalaci plugin\u016f lze vyu\u017e\u00edt hned t\u0159i zp\u016fsoby. P\u0159es administraci ve WordPressu, instalace z po\u010d\u00edta\u010de a instalace p\u0159es FTP. N\u00ed\u017ee se p\u0159edstav\u00edme asi nejjednodu\u0161\u0161\u00ed a nejvyu\u017e\u00edvan\u011bj\u0161\u00ed variantu prost\u0159ednictv\u00edm administrace ve WordPressu:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>V administraci <a href=\"https:\/\/wordpress.com\/\" target=\"_blank\" rel=\"noopener\">WordPressu<\/a> b\u011b\u017ete na z\u00e1lo\u017eku Pluginy a pot\u00e9 na Instalace plugin\u016f.<\/li>\n\n\n\n<li>Na t\u00e9to str\u00e1nce najdete nab\u00eddku dostupn\u00fdch mo\u017enost\u00ed, ale pokud v\u00edte, co hled\u00e1te, napi\u0161te n\u00e1zev konkr\u00e9tn\u00edho paginu do pol\u00ed\u010dka pro vyhled\u00e1v\u00e1n\u00ed.<\/li>\n\n\n\n<li>Zobraz\u00ed se v\u00fdsledky z katalogu WordPress.org, vyberte tedy preferovan\u00fd plugin.<\/li>\n\n\n\n<li>Pot\u00e9 klikn\u011bte na Instalovat a jakmile bude instalace hotov\u00e1, klikn\u011bte na Aktivovat.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Postup je tak velice podobn\u00fd a jednoduch\u00fd, jako v p\u0159\u00edpad\u011b aktivace \u0161ablon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Tvorba webu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jakmile budete m\u00edt <strong>nainstalovanou \u0161ablonu<\/strong> i v\u0161echny <strong>pot\u0159ebn\u00e9 pluginy<\/strong>, m\u016f\u017eete se pustit do <strong>samotn\u00e9 tvorby webu<\/strong>. Nelze sepsat n\u011bjak\u00fd obecn\u00fd n\u00e1vod platn\u00fd pro v\u0161echny \u0161ablony, proto\u017ee ka\u017ed\u00e1 z nich je jin\u00e1 a ka\u017ed\u00e1 bude slou\u017eit jin\u00e9mu \u00fa\u010delu.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/08\/Cernovsky_WordPress_nastaveni-1160x773-1.jpg\" alt=\"Osobn\u011b preferuji stav\u011bt weby na WordPressu skrze Elementor nebo Divi builder, ale samoz\u0159ejm\u011b existuj\u00ed podobn\u011b kvalitn\u00ed \u0161ablony, kter\u00e9 se daj\u00ed vyladit tak, aby v\u00e1m maxim\u00e1ln\u011b vyhovovali.\" class=\"wp-image-2206\"\/><figcaption class=\"wp-element-caption\">Tvorba webu se li\u0161\u00ed podle WordPress \u0161ablony<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u016fle\u017eit\u00e1 je i pr\u00e1ce s <strong>widgety<\/strong>, kter\u00e9 se v\u011bt\u0161inou nach\u00e1zej\u00ed po stran\u00e1ch (tzv. sidebar) nebo v pati\u010dce str\u00e1nky. Jedn\u00e1 se nap\u0159\u00edklad o r\u016fzn\u00e9 polo\u017eky pro menu jako <strong>vyhled\u00e1va\u010d<\/strong>, <strong>tla\u010d\u00edtko pro registraci<\/strong>, <strong>odkazy<\/strong>, obr\u00e1zky, statick\u00fd text, <strong>reklamn\u00ed bannery<\/strong> a podobn\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wordpress.com\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a> je dobr\u00e1 varianta v&nbsp;p\u0159\u00edpad\u011b, \u017ee va\u0161e n\u00e1ro\u010dnost na p\u0159ipravovan\u00e9 webov\u00e9 str\u00e1nky nen\u00ed p\u0159\u00edli\u0161 velik\u00e1 a nechcete do n\u011bj investovat p\u0159\u00edli\u0161 mnoho pen\u011bz. M\u016f\u017ee to b\u00fdt velmi funk\u010dn\u00ed pomocn\u00ed a na t\u00e9to variant\u011b funguje spousta \u00fasp\u011b\u0161n\u00fdch web\u016f. I slo\u017eit\u011bj\u0161\u00ed \u0159e\u0161en\u00ed lze provozovat skrze WordPress, ale zde u\u017e je t\u0159eba zn\u00e1t konkr\u00e9tn\u00ed specifikaci projektu. Pokud ji m\u00e1te, <a href=\"https:\/\/www.cernovsky.cz\/kontakt\/\">nev\u00e1hejte se mi ozvat<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denn\u011b sd\u00edl\u00edm hodnotn\u00e9 tipy na sv\u016fj <a href=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a> profil. Na <a href=\"https:\/\/www.instagram.com\/cernovskycz\/\" target=\"_blank\" rel=\"noopener\">Instagramu<\/a> najdete i st\u0159\u00edpky z m\u00e9ho osobn\u00edho \u017eivota, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bjte se WordPressov\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na str\u00e1nce <a href=\"https:\/\/www.cernovsky.cz\/muj-pribeh\/\">M\u016fj p\u0159\u00edb\u011bh<\/a>, m\u00e9 hodnoty naleznete na str\u00e1nce <a href=\"https:\/\/www.cernovsky.cz\/me-hodnoty\/\">M\u00e9 hodnoty<\/a> a m\u00e9 slu\u017eby najdete <a href=\"https:\/\/www.cernovsky.cz\/sluzby\/\">zde<\/a>. Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zdroje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.wedesin.cz\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.wedesin.cz\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/cs.wordpress.org\/\" target=\"_blank\" rel=\"noopener\">https:\/\/cs.wordpress.org\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.active24.cz\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.active24.cz\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/digitalninomadstvi.cz\/\" target=\"_blank\" rel=\"noopener\">https:\/\/digitalninomadstvi.cz\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u0161echny za\u010d\u00ednaj\u00edc\u00ed spole\u010dnosti stoj\u00ed v\u017edy p\u0159ed d\u016fle\u017eitou ot\u00e1zkou. Jak se uk\u00e1zat lidem a z\u00edskat prvn\u00ed z\u00e1kazn\u00edky? Tato ot\u00e1zka plat\u00ed pro B2B I B2C podnik\u00e1n\u00ed. V\u011bt\u0161ina za\u010d\u00ednaj\u00edc\u00edch firem zvol\u00ed mo\u017enost prezenta\u010dn\u00edho webu, kter\u00fd m\u016f\u017ee b\u00fdt z\u00e1sadn\u00ed v&nbsp;ot\u00e1zce prvn\u00edch prodej\u016f. Poj\u010fme se dnes pod\u00edvat na to, jak v\u00e1m v&nbsp;t\u00e9to ot\u00e1zce m\u016f\u017ee pomoci WordPress.&nbsp; Co je to tedy [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5634,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"wordpress,webov\u00e9 str\u00e1nky","footnotes":""},"categories":[12],"tags":[49,33,51],"class_list":["post-2199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-weby-e-shopy","tag-web","tag-website","tag-wordpress"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=2199"}],"version-history":[{"count":2,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2199\/revisions"}],"predecessor-version":[{"id":9851,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2199\/revisions\/9851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/5634"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=2199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=2199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=2199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}