{"id":2192,"date":"2021-08-16T13:26:00","date_gmt":"2021-08-16T11:26:00","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=2192"},"modified":"2023-03-07T12:45:51","modified_gmt":"2023-03-07T11:45:51","slug":"jak-na-podcast-marketing","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/jak-na-podcast-marketing\/","title":{"rendered":"Jak na podcast a marketing v roce 2023"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Podcasty mohou b\u00fdt sou\u010d\u00e1st\u00ed <a href=\"https:\/\/www.cernovsky.cz\/marketing\/obsahovy-marketing\/\">obsahov\u00e9ho marketingu<\/a> nebo b\u00fdt pou\u017eity k oslovov\u00e1n\u00ed potenci\u00e1ln\u00edch klient\u016f, intern\u00ed komunikaci, HR, <a href=\"https:\/\/www.cernovsky.cz\/kategorie\/marketing\/\">marketingu<\/a> nebo budov\u00e1n\u00ed komunity. Chcete ozvl\u00e1\u0161tnit sv\u016fj marketing \u010derstv\u00fdm form\u00e1tem, kter\u00fd zajist\u00e9 zaujme nejen va\u0161e st\u00e1vaj\u00edc\u00ed z\u00e1kazn\u00edky? Pokud ano, tak se spole\u010dn\u011b se mnou poj\u010fte pono\u0159it do sv\u011bta podcast\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co je to podcast?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Podcast ozna\u010duje <strong>audioz\u00e1znam<\/strong>. V\u011bt\u0161inou se jedn\u00e1 o zvukov\u00fd z\u00e1znam <strong>mluven\u00e9ho slova<\/strong>. Samotn\u00fd n\u00e1zev vznikl spojen\u00edm slov iPod (p\u0159ehr\u00e1va\u010d hudby od spole\u010dnosti Apple) a broadcast (vys\u00edl\u00e1n\u00ed). Do podcast\u016f se nap\u0159\u00edklad p\u0159ev\u00e1d\u011bj\u00ed rozhlasov\u00e9 hry, hudebn\u00ed po\u0159ady, v\u00fdukov\u00e9 lekce, \u010detby knih, rozhovory a r\u016fzn\u00e9 debaty.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/08\/Cernovsky_podcast_microphone-1160x652-1.jpg\" alt=\"Za m\u011b je podcast skv\u011bl\u00fdm zdrojem informac\u00ed, kter\u00fd mi pom\u00e1h\u00e1 udr\u017eet si v pov\u011bdom\u00ed novinky v oboru a b\u00fdt st\u00e1le velice dob\u0159e informov\u00e1n. Tento druh obsahu je za m\u011b super svou pasivn\u00ed konzumac\u00ed, kdy nen\u00ed t\u0159eba 100% pozornost, jako tomu je u \u010dten\u00ed \u010dl\u00e1nku nebo t\u0159eba kouk\u00e1n\u00ed na video.\" class=\"wp-image-2194\"\/><figcaption class=\"wp-element-caption\">za m\u011b osobn\u011b se jedn\u00e1 o skv\u011bl\u00fd druh obsahu, kter\u00fd je mo\u017en\u00e9 konzumovat i u jin\u00fdch \u010dinnost\u00ed<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podcasty je mo\u017en\u00e9 p\u0159ehr\u00e1vat <strong>online<\/strong> \u010di <strong>offline<\/strong> na <strong>mobilu<\/strong>, <strong>tabletu<\/strong>, <strong>notebooku<\/strong> nebo jin\u00e9m <strong>chytr\u00e9m za\u0159\u00edzen\u00ed<\/strong>. Lid\u00e9 \u010dasto poslouchaj\u00ed podcasty nap\u0159\u00edklad p\u0159i <strong>cest\u00e1ch autem<\/strong>, b\u011bhem <strong>sportov\u00e1n\u00ed<\/strong> nebo p\u0159i <strong>vykon\u00e1v\u00e1n\u00ed dom\u00e1c\u00edch prac\u00ed<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Historick\u00e9 ok\u00e9nko<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V&nbsp;zahradni\u010d\u00ed se tento trend za\u010dal prosazovat okolo roku <strong>2005<\/strong>, v&nbsp;t\u00e9 dob\u011b se jednalo o vys\u00edl\u00e1n\u00ed hudby a mluven\u00e9ho slova prost\u0159ednictv\u00edm MP3 p\u0159ehr\u00e1va\u010de.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V&nbsp;na\u0161em \u010desk\u00e9m rybn\u00ed\u010dku se tento trend postupn\u011b ukazoval <strong>od roku 2014<\/strong> a dnes ji\u017e m\u00e1 podcast spoustu spole\u010dnost\u00ed, soukrom\u00fdch osob, \u0161kol a dal\u0161\u00edch instituc\u00ed, kter\u00e9 ho hojn\u011b vyu\u017e\u00edvaj\u00ed ke&nbsp;sv\u00e9 <strong>propagaci<\/strong> a <strong>p\u0159ed\u00e1v\u00e1n\u00ed informac\u00ed<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Podcast v \u010cR<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V tuto chv\u00edli m\u00e1 v tuzemsku trend podcast\u016f n\u011bkolik <strong>stovek tis\u00edc poslucha\u010d\u016f<\/strong>. V r\u00e1mci \u010cR se nab\u00edz\u00ed mo\u017en\u00e9 srovn\u00e1n\u00ed s audioknihami, kter\u00e9 jsou na vzestupu. Poslucha\u010di m\u011bli v roce 2020 k dispozici zhruba 9 700 hodin poslechu mluven\u00e9ho slova. Pokud p\u0159ipust\u00edme, \u017ee od poslechu audioknih je to k podcast\u016fm jen kr\u016f\u010dek, ukazuje to na <strong>zaj\u00edmav\u00fd potenci\u00e1l r\u016fstu podcastov\u00e9ho publika<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1rove\u0148 <strong>roste \u010desk\u00e9<\/strong> i <strong>sv\u011btov\u00e9 publikum<\/strong>, kter\u00e9 na podcasty ned\u00e1 dopustit. A tak lze \u0159\u00edct, \u017ee nikdy nebyl lep\u0161\u00ed \u010das za\u010d\u00edt s vlastn\u00edm podcastem \u2013 a\u0165 u\u017e pro v\u00e1\u0161 byznys, osobn\u00ed brand nebo jen jako hobby projekt.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4 d\u016fvody pro\u010d m\u00e1 podcast smysl<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Poj\u010fme se pod\u00edvat na \u010dty\u0159i body, podle kter\u00fdch se m\u016f\u017eete rozhodnout, zda m\u00e1 pro v\u00e1s podcast smysl.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P\u0159\u00edm\u00fd vztah s publikem<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jakmile se n\u011bkdo jednou stane va\u0161\u00edm poslucha\u010dem a rozhodne se odeb\u00edrat v\u00e1\u0161 podcast, ka\u017ed\u00fd dal\u0161\u00ed d\u00edl se mu <strong>automaticky p\u0159id\u00e1 do jeho telefonu<\/strong>. <strong>Nemus\u00edte tedy platit za p\u0159\u00edstup k va\u0161im fanou\u0161k\u016fm<\/strong> jako na jin\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch. Nejste ani z\u00e1visl\u00ed na jedn\u00e9 platform\u011b, podcasty se poslouchaj\u00ed na <a href=\"https:\/\/www.spotify.com\/cz\/\" target=\"_blank\" rel=\"noopener\">Spotify<\/a>, <a href=\"https:\/\/itunes.apple.com\/\" target=\"_blank\" rel=\"noopener\">iTunes<\/a> i spoust\u011b dal\u0161\u00edch mobiln\u00edch aplikac\u00ed, tak\u017ee se nemus\u00edte b\u00e1t, \u017ee by v\u00e1m n\u011bkdo smazal profil nebo v\u00e1s jinak limitoval.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Efektivn\u00ed obsahov\u00fd marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Podcast je v\u00fdborn\u00e1 forma <a href=\"https:\/\/www.cernovsky.cz\/marketing\/obsahovy-marketing\/\">obsahov\u00e9ho marketingu<\/a>. Nejen, \u017ee s\u00e1m o sob\u011b pom\u00e1h\u00e1 budovat d\u016fv\u011bru u\u017e t\u00edm, \u017ee podcasty mohou j\u00edt <strong>mnohem v\u00edce do hloubky t\u00e9matu<\/strong> ne\u017e jin\u00e9 form\u00e1ty obsahu. M\u016f\u017eete je toti\u017e vyu\u017e\u00edt jako <strong>z\u00e1klad dal\u0161\u00edch typ\u016f obsahu<\/strong>. Sepi\u0161te nejv\u011bt\u0161\u00ed lekce do <strong>\u010dl\u00e1nku<\/strong>, ze zaj\u00edmav\u00fdch \u010d\u00e1st\u00ed ud\u011blejte <strong>video<\/strong> <strong>uk\u00e1zky<\/strong> nebo <strong>obr\u00e1zky s cit\u00e1ty<\/strong>. Z jednoho kvalitn\u00edho podcastu ud\u011bl\u00e1te hrav\u011b spoustu dal\u0161\u00edho obsahu jin\u00e9ho typu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zv\u00fd\u0161\u00edte si konverze<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdzkum 300 000 poslucha\u010d\u016f podcastu uk\u00e1zal, \u017ee 63 % lid\u00ed si koupilo <strong>n\u011bco, co moder\u00e1tor promoval<\/strong>. Kdy\u017e byli dot\u00e1z\u00e1n\u00ed, zda podcast reklama ovlivnila jejich chov\u00e1n\u00ed, 71 % \u0159eklo, \u017ee nav\u0161t\u00edvilo promovan\u00fd web a 62 % \u0159eklo, \u017ee <strong>uva\u017eovalo o koupi dan\u00e9 slu\u017eby<\/strong> nebo <strong>produktu<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nav\u00e1\u017eete vztah s influencery<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pozv\u00e1n\u00ed do podcastu p\u016fsob\u00ed <strong>mnohem l\u00e9pe<\/strong> ne\u017e pozv\u00e1n\u00ed na k\u00e1vu \u010di obchodn\u00ed sch\u016fzku, souhlas\u00edte?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dejte \u010dlov\u011bku najevo, \u017ee si ho v\u00e1\u017e\u00edte a r\u00e1di byste ho p\u0159edstavili sv\u00e9mu publiku. Podcast tak m\u016f\u017ee b\u00fdt v\u00fdborn\u00fd zp\u016fsob, jak se spojit s d\u016fle\u017eit\u00fdm <a href=\"https:\/\/www.cernovsky.cz\/marketing\/influencer-marketing-navod\/\">influencerem<\/a>. Do podcastu m\u016f\u017eete pozvat i <strong>sv\u00e9ho potenci\u00e1ln\u00edho klienta<\/strong>, abyste se dozv\u011bd\u011bli v\u00edce o tom, jak pracuje, co je pro n\u011bj <strong>d\u016fle\u017eit\u00e9<\/strong> a podle \u010deho <strong>vyb\u00edr\u00e1 dodavatele<\/strong>. Podcast je v\u00fdborn\u00fdm <strong>budovatelem vztah\u016f<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tvorba vlastn\u00edho podcastu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e u\u017e v\u00edme, k&nbsp;\u010demu je takov\u00fd podcast dobr\u00fd, byl by h\u0159\u00edch se nepod\u00edvat na to, jak je to s&nbsp;jeho tvorbou a co v\u0161e je k&nbsp;n\u011bmu pot\u0159eba.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vytvo\u0159te koncept pro v\u00e1\u0161 podcast<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Podcasty jsou tak r\u016fznorod\u00e9, jako lid\u00e9, kte\u0159\u00ed je tvo\u0159\u00ed. Existuj\u00ed skv\u011bl\u00e9 podcasty o historii, pop-kultu\u0159e, neurov\u011bd\u00e1ch, ale tak\u00e9 o skl\u00e1d\u00e1n\u00ed hudby do retro po\u010d\u00edta\u010dov\u00fdch her. Jedin\u00fd limit svazuj\u00edc\u00ed va\u0161i tvorbu je vlastn\u00ed p\u0159edstavivost.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/08\/Cernovsky_podcast_smartphone-1160x651-1.jpg\" alt=\"Strategie, koncept, tam to v\u0161e za\u010d\u00edn\u00e1. Pokud se rozhodnete za\u010d\u00edt s podcastem, je to jako za\u010d\u00ednat s marketingovou strategi\u00ed nebo \u010d\u00edmkoliv jin\u00fdm. Je tedy d\u016fle\u017eit\u00e9 promyslet c\u00edlovou skupinu, jak sv\u016fj podcast uchop\u00edte, pojmenujete. Pot\u00e9 se pus\u0165te do pr\u00e1ce.\" class=\"wp-image-2195\"\/><figcaption class=\"wp-element-caption\">Koncept = strategie, je jedno jak to nazvete, ale jedn\u00e1 se o prvn\u00ed krok ne\u017e se rozhodnete jak\u00fdkoliv podcast rozj\u00ed\u017ed\u011bt<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne\u017e se za\u010dnete zab\u00fdvat ot\u00e1zkami o pojmenov\u00e1n\u00ed, form\u00e1tu a d\u00e9lce va\u0161eho podcastu, zkuste se nejd\u0159\u00edv zamyslet nad n\u00e1sleduj\u00edc\u00edmi ot\u00e1zkami, kter\u00e9 budou pro va\u0161i tvorbu pravd\u011bpodobn\u011b nejz\u00e1sadn\u011bj\u0161\u00ed:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201e<strong>Pro\u010d chci vlastn\u00ed podcast?<\/strong>\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201e<strong>O \u010dem m\u016fj podcast bude?<\/strong>\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u017e si odpov\u00edte na ot\u00e1zky Pro\u010d a O \u010dem, tak vytvo\u0159en\u00ed konceptu bude o to snaz\u0161\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ur\u010dete si sv\u00e9 podcastov\u00e9 c\u00edle:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pro\u010d za\u010d\u00edn\u00e1te vlastn\u00ed podcast? Nebo, kdy\u017e ot\u00e1zku p\u0159eformuluji: \u201e<strong>Jak\u00fd je c\u00edl nebo smysl va\u0161eho podcastu?<\/strong>\u201d Pokud nad touto ot\u00e1zkou dlouho p\u0159em\u00fd\u0161l\u00edte, vybral jsem pro v\u00e1s n\u011bkolik nej\u010dast\u011bj\u0161\u00edch:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>vytvo\u0159it nov\u00e9 <strong>p\u0159\u00edle\u017eitosti pro v\u00e1\u0161 byznys<\/strong><\/li>\n\n\n\n<li>z\u00edskat <strong>autoritu<\/strong> ve vlastn\u00edm oboru<\/li>\n\n\n\n<li><strong>sd\u00edlet my\u0161lenku<\/strong>, kter\u00e1 je pro v\u00e1s d\u016fle\u017eit\u00e1<\/li>\n\n\n\n<li><strong>u\u017e\u00edt si cel\u00fd proces<\/strong> a jednodu\u0161e se u podcastov\u00e1n\u00ed bavit<\/li>\n\n\n\n<li>Je u\u017eite\u010dn\u00e9 p\u0159ilo\u017eit tu\u017eku na pap\u00edr a zapsat si va\u0161i odpov\u011b\u010f. M\u016f\u017eete se k n\u00ed vracet p\u0159i pr\u00e1ci na konceptu va\u0161eho podcastu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jen pros\u00edm nezapom\u00ednejte, \u017ee hlavn\u00edm c\u00edlem by m\u011blo b\u00fdt p\u0159in\u00e9st poslucha\u010d\u016fm p\u0159idanou hodnotu. A&#8217;t u\u017e to budou zaj\u00edmav\u00e9 informace, pobaven\u00ed nebo cokoliv jin\u00e9ho, co va\u0161e c\u00edlov\u00e1 skupina ozna\u010d\u00ed za p\u0159idanou hodnotu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pojmenujte sv\u016fj podcast<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i v\u00fdb\u011bru n\u00e1zvu pro sv\u016fj podcast zkuste vybrat n\u011bco <strong>chytlav\u00e9ho<\/strong>, <strong>snadno zapamatovateln\u00e9ho<\/strong> a z\u00e1rove\u0148 n\u011bco, co bude m\u00edt <strong>relevantn\u00ed kl\u00ed\u010dov\u00e1 slova<\/strong> (slova, kter\u00e1 pravd\u011bpodobn\u011b \u010dlov\u011bk nap\u00ed\u0161e do vyhled\u00e1va\u010de, kdy\u017e hled\u00e1 obsah spjat\u00fd s t\u00e9matem va\u0161eho podcastu).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vyvarujte<\/strong> se toho, \u017ee byste se sna\u017eili d\u00e1t do n\u00e1zvu co nejv\u00edce kl\u00ed\u010dov\u00fdch slov. Z\u00e1rove\u0148 je pot\u0159eba pou\u017e\u00edt n\u011bjak\u00e1 kl\u00ed\u010dov\u00e1 slova, aby potenci\u00e1ln\u00ed poslucha\u010di mohli snadno naj\u00edt v\u00e1\u0161 podcast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nezapome\u0148te p\u0159idat <strong>kr\u00e1tk\u00fd popisek<\/strong> o podcastu v pat\u0159i\u010dn\u00e9 sekci, abyste pomohli va\u0161im budouc\u00edm poslucha\u010d\u016fm podcast naj\u00edt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zvolte form\u00e1t podcastu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Podcasty se <strong>nerovnaj\u00ed<\/strong> rozhovor\u016fm. Mo\u017en\u00fdch form\u00e1t\u016f je opravdu velk\u00e9 mno\u017estv\u00ed. M\u016f\u017ee j\u00edt o r\u016fzn\u00e9 formy rozhovor\u016f nebo o monolog moder\u00e1tora. M\u016f\u017eete d\u011blat report\u00e1\u017e, panelovou diskusi nebo klidn\u011b tvo\u0159it audio seri\u00e1l nebo rozhlasovou hru. D\u016fle\u017eit\u00e9 je rozhodnout se, <strong>kter\u00fd form\u00e1t v\u00e1m nejv\u00edce vyhovuje<\/strong>. Zvolte takov\u00fd form\u00e1t, ve kter\u00e9m se budete c\u00edtit dob\u0159e. V podstat\u011b je to jednoduch\u00e9. Pokud milujete improvizaci a nejv\u00edc energie v\u00e1m d\u00e1v\u00e1 interakce s jin\u00fdmi, tak mo\u017en\u00e1 chcete d\u011blat rozhovory \u2013 a t\u0159eba rovnou ve dvojici moder\u00e1tor\u016f. Jestli v\u00e1s bav\u00ed m\u00edt v\u0161e pod kontrolou a na 100 % napl\u00e1novan\u00e9, m\u016f\u017eete si nejprve <strong>napsat sc\u00e9n\u00e1\u0159<\/strong> a pak d\u011blat pov\u00edd\u00e1n\u00ed ve stylu podcastu Va\u0161e = <strong>va\u0161e zna\u010dka<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neexistuje objektivn\u011b spr\u00e1vn\u00e1 odpov\u011b\u010f, jak\u00fd form\u00e1t je nejlep\u0161\u00ed. Ur\u010dit\u011b m\u00e1te p\u0159edstavu, jak\u00fd form\u00e1t v\u00e1m bude sed\u011bt nejl\u00e9pe \u2013 dejte na svoji intuici a budete m\u00edt jasno. D\u016fle\u017eit\u00e9 je tak\u00e9 podotknout, \u017ee budete s podcastem r\u016fst \u2013 <strong>neus\u00ednejte na vav\u0159\u00ednech a experimentujete<\/strong>. Zkuste si \u201cspeci\u00e1ln\u00ed\u201d epizody, ve kter\u00fdch si budete hr\u00e1t s form\u00e1tem a zkou\u0161et nov\u00e9 v\u011bci. Ostatn\u011b, \u0159\u00edk\u00e1 se, \u017ee r\u016fznorodost je ko\u0159en\u00edm \u017eivota.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/08\/Cernovsky_podcast_smartphone_spotify-1160x774-1.jpg\" alt=\"J\u00e1 osobn\u011b preferuji rozhovory, ty v\u00e1s toti\u017e dostanou tam, kam byste se sami nedostali. Najdete nov\u00e1 podt\u00e9mata, ale t\u0159eba i t\u00e9mata. Rozhodn\u011b v\u00e1s budou inspirovat, abyste se nad\u00e1le vzd\u011bl\u00e1vali i v jin\u00fdch oblastech a p\u0159ijdete na nov\u00e9 my\u0161lenky. To v\u0161echno um\u00ed rozhovor.\" class=\"wp-image-2196\"\/><figcaption class=\"wp-element-caption\">Osobn\u011b m\u00e1m nejrad\u011bji rozhovory, ale ka\u017ed\u00e9mu sed\u00ed n\u011bco jin\u00e9ho<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optim\u00e1ln\u00ed d\u00e9lka<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nenechte si namluvit, \u017ee <strong>existuje optim\u00e1ln\u00ed d\u00e9lka podcastov\u00e9 epizody<\/strong>. Existuj\u00ed podcasty, kter\u00e9 maj\u00ed 30 minut a pak jsou tu podcasty, kter\u00e9 maj\u00ed i p\u0159es 2 hodiny. <strong>Pr\u016fm\u011brn\u00e1 d\u00e9lka podcastu se uv\u00e1d\u00ed kolem jedn\u00e9 hodiny<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e1\u0161 podcast by m\u011bl b\u00fdt tak dlouh\u00fd, jak <strong>pot\u0159ebujete<\/strong>, abyste s n\u00edm sami byli spokojeni. Ur\u010dit\u011b se zdr\u017ete toho, abyste um\u011ble nafukovali d\u00e9lku nebo se sna\u017eili epizody a\u017e moc usp\u00ed\u0161it, proto\u017ee se pot\u0159ebujete vej\u00edt do n\u011bjak\u00e9ho \u010dasov\u00e9ho limitu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ostatn\u011b d\u00e9lka se zm\u011bn\u00ed i s editac\u00ed. <strong>Ka\u017ed\u00e9 epizod\u011b prosp\u011bje editace<\/strong>. Nebojte se vyst\u0159\u00edhat zbyte\u010dn\u00e9 segmenty, ot\u00e1zky, kter\u00e9 nikam nevedly a \u010d\u00e1sti, kter\u00e9 <strong>nep\u0159in\u00e1\u0161\u00ed \u017e\u00e1dnou hodnotu<\/strong> <strong>v\u00e1m<\/strong> nebo <strong>poslucha\u010d\u016fm<\/strong>. Budete p\u016fsobit v\u00edce <strong>profesion\u00e1ln\u011b<\/strong> a v\u011b\u0159\u00edm, \u017ee si to v\u00e1\u0161 poslucha\u010d i v\u00edce u\u017eije.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vybaven\u00ed k&nbsp;nahr\u00e1v\u00e1n\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pro nahr\u00e1v\u00e1n\u00ed podcastu <strong>nepot\u0159ebujete velkou vstupn\u00ed investici<\/strong>. Cel\u00fd proces se d\u00e1 zvl\u00e1dnout snadno a pom\u011brn\u011b levn\u011b. Hlavn\u00ed je obsah va\u0161eho podcastu a nemal\u00e9 procento \u00fasp\u011b\u0161n\u00fdch podcaster\u016f za\u010d\u00ednalo nahr\u00e1vat na iPhone.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/08\/Cernovsky_podcast_studio-1160x774-1.jpg\" alt=\"Tak jako u v\u0161eho je mo\u017en\u00e9 za\u010d\u00edt s m\u00e1lem a nebo vstup pojmout megalomansky. J\u00e1 jsem zast\u00e1nce za\u010d\u00e1tk\u016f s m\u00e1lem. Tedy pokud rozj\u00ed\u017ed\u00edte sv\u016fj podcast, zkuste vyu\u017e\u00edt n\u011bjak\u00e9 hotov\u00e9 studio za rozumn\u00fd pen\u00edz. Nepo\u0159izujte si mikrofony a nestav\u011bjte u v\u00e1s v kancel\u00e1\u0159i vlastn\u00ed studio, pokud je\u0161t\u011b nev\u00edte, \u017ee se podcast\u016fm chcete v\u011bnovat na 100 %.\" class=\"wp-image-2197\"\/><figcaption class=\"wp-element-caption\">M\u00e1 rada zn\u00ed za\u010dn\u011bte s m\u00e1lem, ide\u00e1ln\u011b skrze n\u011bjak\u00e9 pronajmut\u00e9 studio, pokud se s my\u0161lenkou podcastu ztoto\u017en\u00edte, pak pokra\u010dujte v\u00fdbavou vlastn\u00edho studia<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nicm\u00e9n\u011b, <strong>audio kvalita je d\u016fle\u017eit\u00e1<\/strong>, ale nikdo nebude podcast poslouchat jen proto\u017ee m\u00e1 skv\u011blou audio kvalitu. Pokud m\u00e1te skv\u011bl\u00fd obsah, tak trochu suboptim\u00e1ln\u00ed kvalita audia bude sta\u010dit, minim\u00e1ln\u011b pro za\u010d\u00e1tek. D\u016fle\u017eit\u00e9 ale je se <strong>neust\u00e1le posouvat<\/strong> a <strong>vylep\u0161ovat nejen sv\u016fj kontent<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Podcastov\u00fd software<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ve chv\u00edli, kdy m\u00e1te nahran\u00e9 audio k va\u0161emu podcastu, je \u010das nahr\u00e1vku upravit a \u201eu\u010desat\u201d. Chcete ze sv\u00e9 nahr\u00e1vky dostat tu nejlep\u0161\u00ed kvalitu. Software na zpracov\u00e1n\u00ed audia nemus\u00ed b\u00fdt drah\u00fd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K&nbsp;takov\u00e9mu \u00fa\u010delu m\u016f\u017eete pou\u017e\u00edt nap\u0159\u00edklad <a href=\"https:\/\/www.audacityteam.org\/\" target=\"_blank\" rel=\"noopener\">Audacity<\/a> co\u017e je bezplatn\u00fd audio edita\u010dn\u00ed software. Pokud m\u00e1te n\u00e1chylnost k programov\u00e1n\u00ed, tak ocen\u00edte, \u017ee je open source. M\u016f\u017eete tak vytv\u00e1\u0159et vlastn\u00ed vylep\u0161en\u00ed a upravit k\u00f3d. <a href=\"https:\/\/www.audacityteam.org\/\" target=\"_blank\" rel=\"noopener\">Audacity<\/a> je skv\u011bl\u00e9 v tom, \u017ee m\u00e1 <strong>pro-level vlastnosti<\/strong> a <strong>i kdy\u017e je to bezplatn\u00fd software<\/strong>, tak budete m\u00edt p\u0159\u00edstup ke v\u0161em n\u00e1stroj\u016fm, kter\u00e9 pou\u017e\u00edvaj\u00ed profesion\u00e1lov\u00e9 k vytvo\u0159en\u00ed nejlep\u0161\u00edho audioobsahu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Popisek pro v\u00e1\u0161 podcast<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Popisek v jednotliv\u00fdch epizod\u00e1ch je sou\u010d\u00e1st\u00ed metadat. <strong>Metadata jsou informace<\/strong> o va\u0161em MP3 souboru: n\u00e1zev va\u0161eho podcastu, jeho popis, \u010d\u00edslo epizody, rok vyd\u00e1n\u00ed a tak d\u00e1le\u2026 Tyto informace <strong>pomohou viditelnosti va\u0161eho podcastu<\/strong> v aplikac\u00edch od <a href=\"https:\/\/www.apple.com\/cz\" target=\"_blank\" rel=\"noopener\">Apple<\/a>, <a href=\"https:\/\/www.google.cz\/\" target=\"_blank\" rel=\"noopener\">Google<\/a> a <a href=\"https:\/\/www.spotify.com\/cz\/\" target=\"_blank\" rel=\"noopener\">Spotify<\/a>. Mimo to metadata pomohou nasm\u011brovat k va\u0161emu podcastu potenci\u00e1ln\u00ed poslucha\u010de, kte\u0159\u00ed vyhled\u00e1vaj\u00ed podcasty ve va\u0161\u00ed kategorii. <strong>Dobr\u00fd popis je z\u00e1sadn\u00ed pro \u00fasp\u011bch va\u0161eho po\u0159adu<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sna\u017ete se potenci\u00e1ln\u00ed poslucha\u010de <strong>zaujmout<\/strong> a <strong>nal\u00e1kat<\/strong>. V jednom odstavci popi\u0161te, o \u010dem je v\u00e1\u0161 podcast (nebo epizoda). Je dobr\u00e9 napsat popisek, kter\u00fd bude l\u00e1kat poslucha\u010de k poslechu. Neb\u00e1l bych se vyu\u017e\u00edt praktiku &#8220;clickbaitu&#8221;, hojn\u011b vyu\u017e\u00edvanou taktiku na YouTube.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vyberte si kategorii va\u0161eho podcastu.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u016fle\u017eit\u00fdm krokem p\u0159i vytv\u00e1\u0159en\u00ed podcastu je <strong>zvolen\u00ed kategori\u00ed<\/strong> (nejen) v <a href=\"https:\/\/podcasts.apple.com\/\" target=\"_blank\" rel=\"noopener\">Apple Podcasts<\/a>. Jednodu\u0161e vyberte tu, kter\u00e1 nejv\u00edce odpov\u00edd\u00e1 t\u00e9matu va\u0161eho podcastu. I kdy\u017e si m\u016f\u017eete v Apple podcast zvolit a\u017e t\u0159i kategorie, <strong>d\u016fle\u017eit\u00e1 je ta prvn\u00ed<\/strong>. Ujist\u011bte se, \u017ee prvn\u00ed kategorie je dob\u0159e vybran\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159idat subkategorii zlep\u0161\u00ed viditelnost va\u0161eho podcastu. Nap\u0159\u00edklad, pokud je V\u00e1\u0161 podcast o politice, tak je lep\u0161\u00ed b\u00fdt na vrchu subkategorie: <strong>News &gt; Politics<\/strong> ne\u017e n\u011bkde ve spod obecn\u00e9 kategorie News.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Platformy pro sd\u00edlen\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1te nahr\u00e1no a sest\u0159\u00edh\u00e1no? Hur\u00e1 s t\u00edm na ve\u0159ejnost! Vyberte si n\u011bkolik platforem a otestujte, <strong>kde se va\u0161e publikum pohybuje<\/strong>. Nezapome\u0148te epizody nahr\u00e1vat i na sv\u016fj <strong>web<\/strong> nebo <strong>blog<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Platforem, kde lze obsah zve\u0159ejnit je cel\u00e1 \u0159ada, poj\u010fme si n\u011bkter\u00e9 p\u0159edstavit:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.apple.com\/cz\/itunes\/\" target=\"_blank\" rel=\"noopener\">iTunes<\/a> \u2013 jedna z prvn\u00edch, kter\u00e1 p\u0159ebrala podcasty jako b\u011b\u017en\u00fd audio form\u00e1t, aplikace je zadarmo, podcasty lze jednodu\u0161e st\u00e1hnout a poslouchat offline.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.spotify.com\/cz\/\" target=\"_blank\" rel=\"noopener\">Spotify<\/a> \u2013 dostupn\u00e1 pro Android i iOS, verze zdarma obsahuje reklamy, placen\u00e1 je bez reklam. Podcast lze st\u00e1hnout a poslouchat offline.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.podbean.com\/\" target=\"_blank\" rel=\"noopener\">PodBean<\/a> \u2013 platforma ur\u010den\u00e1 pro podcasty, p\u0159i nahr\u00e1n\u00ed se objev\u00ed i na Spotify.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/soundcloud.com\/\" target=\"_blank\" rel=\"noopener\">SoundCloud<\/a> \u2013 bezplatn\u00e1 aplikace; PRO verze neomezuje velikost \u00falo\u017ei\u0161t\u011b. Poslucha\u010d a tv\u016frce obsahu spolu m\u016f\u017eou komunikovat t\u0159eba prost\u0159ednictv\u00edm koment\u00e1\u0159\u016f.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/anchor.fm\/\" target=\"_blank\" rel=\"noopener\">Anchor.fm<\/a> \u2013 platforma ur\u010den\u00e1 p\u0159edev\u0161\u00edm pro ty tv\u016frce podcast\u016f, kte\u0159\u00ed hledaj\u00ed efektivn\u00ed a z\u00e1rove\u0148 jednoduch\u00e9 \u0159e\u0161en\u00ed a p\u0159\u00edpadn\u011b ty, kte\u0159\u00ed s podcasty teprve za\u010d\u00ednaj\u00ed. Vyzna\u010duje se u\u017eivatelsky p\u0159\u00edv\u011btiv\u00fdm prost\u0159ed\u00edm, <strong>bezplatn\u00fdm hostingem<\/strong>, nab\u00eddkou statistik o poslucha\u010d\u00edch \u010di <strong>distribuc\u00ed podcast\u016f na r\u016fzn\u00e9 platformy jedn\u00edm klikem<\/strong> \u2013 a\u0165 u\u017e je to Spotify, Apple Podcasts, Google Podcasts aj. Nicm\u00e9n\u011b, co se konkr\u00e9tn\u011b Apple Podcasts t\u00fd\u010de, maj\u00ed \u010de\u0161t\u00ed u\u017eivatel\u00e9 rozd\u00edln\u00e9 zku\u0161enosti; n\u011bkdy byl podcast nahr\u00e1n do druh\u00e9ho dne, <strong>av\u0161ak n\u011bkdy nahr\u00e1n\u00ed trvalo i t\u00fdden<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing podcastu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ve chv\u00edli, kdy budete m\u00edt spln\u011bny v\u0161echny kroky a ocitnete se ve f\u00e1zi, kdy budete \u0159e\u0161it marketing va\u0161eho podcastu, tak jste u\u0161li velk\u00fd kus cesty a ud\u011blali velk\u00e9 mno\u017estv\u00ed pr\u00e1ce. I kdyby v\u00e1\u0161 podcast nem\u011bl tis\u00edce poslech\u016f, tak je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee i jeden poslech nebo st\u00e1hnut\u00ed podcastu je jeden re\u00e1ln\u00fd \u010dlov\u011bk, u <strong>kter\u00e9ho za\u010d\u00edn\u00e1te budovat vlastn\u00ed komunitu poslucha\u010d\u016f<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pr\u016fm\u011brn\u00fd podcast m\u00e1 n\u011bco m\u00e1lo p\u0159es 100 poslucha\u010d\u016f<\/strong>, tak\u017ee pokud jste p\u0159ekro\u010dili stovku, tak jste lep\u0161\u00ed ne\u017e polovina v\u0161ech podcast\u016f. Do doby ne\u017e nem\u00e1te vlastn\u00ed komunitu poslucha\u010d\u016f, tak je rozumn\u00e9 vyu\u017e\u00edt ji\u017e existuj\u00edc\u00ed komunity. To v praxi znamen\u00e1 hledat skupiny na soci\u00e1ln\u00edch m\u00e9di\u00edch, kter\u00e9 mohou m\u00edt bl\u00edzko k va\u0161emu obsahu a <strong>sd\u00edlet mezi nimi sv\u016fj podcast<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Skv\u011bl\u00fdm marketingem podcast\u016f je vytv\u00e1\u0159en\u00ed <strong>kr\u00e1tk\u00fdch vide\u00ed <\/strong>z nahran\u00e9ho podcastu, kter\u00e9 pot\u00e9 publikujete na <strong>soci\u00e1ln\u00edch s\u00edt\u00edch<\/strong> jako je TikTok, Instagram Reels, Facebook Reels nebo YouTube Shorts. Jedn\u00e1 se o kr\u00e1tk\u00e9 \u00faseky v \u0159\u00e1du des\u00edtek vte\u0159in, kter\u00e9 obsahuj\u00ed <strong>nejzaj\u00edmav\u011bj\u0161\u00ed<\/strong> nebo <strong>nejkontroverzn\u011bj\u0161\u00ed<\/strong> informaci z podcastu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center is-image-fill has-black-color has-text-color has-background has-medium-font-size\" style=\"background-color:#dbfbdb\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<p class=\"has-large-font-size wp-block-paragraph\"><em><strong>PRO TIP<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete, aby v\u00e1m <strong>profesion\u00e1lov\u00e9 pom\u00e1hali<\/strong> s tvorbou video obsahu na soci\u00e1ln\u00ed s\u00edt\u011b?<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"line-height:1.2\">TikTok videa, Instagram a Facebook Reels, YouTube Shorts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00edskejte <strong>10 tis\u00edc<\/strong> nebo <strong>100 tis\u00edc zhl\u00e9dnut\u00ed<\/strong> u va\u0161ich vide\u00ed a prod\u00e1vejte jednodu\u0161e!<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"line-height:1.2\">A cena?&nbsp;Nebojte, majlant to nen\u00ed. V\u00edce se o t\u00e9to <a href=\"https:\/\/www.cernovsky.cz\/strihani-videi-podnikatel\/\">slu\u017eb\u011b st\u0159\u00edh\u00e1n\u00ed kr\u00e1tk\u00fdch vide\u00ed na TikTok a dal\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u011b dozv\u00edte zde<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak takov\u00e1 videa vypadaj\u00ed? Mrkn\u011bte nap\u0159. ke <a href=\"https:\/\/www.tiktok.com\/@cernovskycz\" data-type=\"URL\" data-id=\"https:\/\/www.tiktok.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">mn\u011b na TikTok<\/a>.<\/p>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png);background-position:50% 51%\"><a href=\"https:\/\/www.cernovsky.cz\/strihani-videi-podnikatel\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"612\" height=\"408\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png\" alt=\"\" class=\"wp-image-8499 size-full\" srcset=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png 612w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg-300x200.png 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud c\u00edt\u00edte rozpaky, tak myslete na to, \u017ee va\u0161\u00edm obsahem p\u0159id\u00e1v\u00e1te hodnotu dan\u00e9 komunit\u011b. A tak i <strong>v\u00e1\u0161 marketing by m\u011bl p\u0159idat lidem n\u011bjakou hodnotu<\/strong>, pokud budete pouze sd\u00edlet \u201cspam\u201d linky, tak si nez\u00edsk\u00e1te \u017e\u00e1dnou popularitu \u2013 <strong>naopak<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud se budete sna\u017eit vyu\u017e\u00edt \u201cpochybn\u00fdch\u201d marketingov\u00fdch technik, tak sp\u00ed\u0161e potenci\u00e1ln\u00ed poslucha\u010de odrad\u00edte. Kl\u00ed\u010dem p\u0159i oslovov\u00e1n\u00ed a interakc\u00ed s komunitou je <strong>autenticita<\/strong> a <strong>p\u0159idan\u00e1 hodnota<\/strong>, kterou bude v\u00e1\u0161 podcast komunit\u011b p\u0159id\u00e1vat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud jste tento \u010dl\u00e1nek do\u010detli a\u017e sem, tak jste u\u0161li velik\u00fd kus cesty a evidentn\u011b to s&nbsp;tvorbou vlastn\u00edho podcastu <strong>mysl\u00edte v\u00e1\u017en\u011b<\/strong>. Z\u00e1kladem pro v\u00e1\u0161 \u00fasp\u011bch mus\u00ed b\u00fdt <strong>poutav\u00e9<\/strong> a <strong>zvu\u010dn\u00e9 t\u00e9ma<\/strong>, kter\u00e9 lidi zaj\u00edm\u00e1. Pokud jste po prvn\u00edch p\u00e1r epizod\u00e1ch nedos\u00e1hli tis\u00edc\u016f poslech\u016f tak nezoufejte, pokud na sv\u00e9m podcastu zapracujete, v\u011b\u0159te, \u017ee sv\u00e9ho c\u00edle d\u0159\u00edve nebo pozd\u011bji jist\u011b dos\u00e1hnete.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denn\u011b sd\u00edl\u00edm hodnotn\u00e9 tipy na sv\u016fj <a href=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a> profil. Na <a href=\"https:\/\/www.instagram.com\/cernovskycz\/\" target=\"_blank\" rel=\"noopener\">Instagramu<\/a> najdete i st\u0159\u00edpky z m\u00e9ho osobn\u00edho \u017eivota, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bjte se podcastov\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na str\u00e1nce <a href=\"https:\/\/www.cernovsky.cz\/muj-pribeh\/\">M\u016fj p\u0159\u00edb\u011bh<\/a>, m\u00e9 hodnoty naleznete na str\u00e1nce <a href=\"https:\/\/www.cernovsky.cz\/me-hodnoty\/\">M\u00e9 hodnoty<\/a> a m\u00e9 slu\u017eby najdete <a href=\"https:\/\/www.cernovsky.cz\/sluzby\/\">zde<\/a>. Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zdroje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/pixabay.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/pixabay.com\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.podcastinsights.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.podcastinsights.com\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/dantrzil.cz\/\" target=\"_blank\" rel=\"noopener\">https:\/\/dantrzil.cz\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podcasty mohou b\u00fdt sou\u010d\u00e1st\u00ed obsahov\u00e9ho marketingu nebo b\u00fdt pou\u017eity k oslovov\u00e1n\u00ed potenci\u00e1ln\u00edch klient\u016f, intern\u00ed komunikaci, HR, marketingu nebo budov\u00e1n\u00ed komunity. Chcete ozvl\u00e1\u0161tnit sv\u016fj marketing \u010derstv\u00fdm form\u00e1tem, kter\u00fd zajist\u00e9 zaujme nejen va\u0161e st\u00e1vaj\u00edc\u00ed z\u00e1kazn\u00edky? Pokud ano, tak se spole\u010dn\u011b se mnou poj\u010fte pono\u0159it do sv\u011bta podcast\u016f. Co je to podcast? Podcast ozna\u010duje audioz\u00e1znam. V\u011bt\u0161inou se jedn\u00e1 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5635,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"podcast","footnotes":""},"categories":[9],"tags":[37,50,7],"class_list":["post-2192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing","tag-podcast","tag-reklama"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=2192"}],"version-history":[{"count":2,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2192\/revisions"}],"predecessor-version":[{"id":8551,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2192\/revisions\/8551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/5635"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=2192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=2192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=2192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}