{"id":2065,"date":"2021-07-22T08:05:00","date_gmt":"2021-07-22T06:05:00","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=2065"},"modified":"2024-04-22T16:34:58","modified_gmt":"2024-04-22T14:34:58","slug":"videoreklama-facebook-instagram","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/videoreklama-facebook-instagram\/","title":{"rendered":"Videoreklama na Facebooku a Instagramu: zaujm\u011bte v prvn\u00edch t\u0159ech sekund\u00e1ch"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Videa se na soci\u00e1ln\u00edch s\u00edt\u00edch t\u011b\u0161\u00ed st\u00e1le v\u011bt\u0161\u00ed popularit\u011b.<\/strong> Pro\u010d tedy nevyzkou\u0161et i reklamy v tomto form\u00e1tu? M\u016f\u017eou v\u00e1m p\u0159in\u00e9st nov\u00e9 z\u00e1kazn\u00edky rychleji a jednodu\u0161eji ne\u017e statick\u00e9 p\u0159\u00edsp\u011bvky. Prozrad\u00edm v\u00e1m tedy, jak by m\u011bla <strong>\u00fasp\u011b\u0161n\u00e1 videoreklama na Facebooku a Instagramu<\/strong> vypadat, p\u0159ipomenu z\u00e1kladn\u00ed parametry a p\u0159id\u00e1m i n\u011bkolik praktick\u00fdch tip\u016f a p\u0159\u00edklad\u016f ze zahrani\u010d\u00ed.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1, jak vyprodat sklady d\u00edky Facebook, Instagram a Google Ads reklam\u011b s PNO pod 15 % (jako se to povedlo u na\u0161eho klienta), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\">p\u0159\u00edpadovou studii najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">To nejlep\u0161\u00ed nakonec? Pr\u00e1v\u011b naopak!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0161e nasv\u011bd\u010duje tomu, \u017ee u videoreklam na obou zmi\u0148ovan\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch je nutn\u00e9 <strong>zaujmout na \u00fapln\u00e9m za\u010d\u00e1tku<\/strong>. Kdy\u017e upout\u00e1te pozornost u\u017eivatel\u016f u\u017e <strong>v prvn\u00edch t\u0159ech sekund\u00e1ch<\/strong>, m\u00e1te nap\u016fl vyhr\u00e1no. Pr\u00e1v\u011b v tuto chv\u00edli by se m\u011bly objevit i informace o dan\u00e9m produktu a p\u0159\u00edpadn\u011b tak\u00e9 o zna\u010dce, ale nic se nesm\u00ed p\u0159eh\u00e1n\u011bt, abyste potenci\u00e1ln\u00ed z\u00e1kazn\u00edky neodradili.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je pot\u0159eba rozezn\u00e1vat rozd\u00edl mezi <strong>in-stream<\/strong> videem a <strong>out-stream<\/strong> videem. Facebook a Instagram jsou out-stream video form\u00e1ty. Lid\u00e9 scrolluj\u00ed feedem nebo stories a videoreklama se jim sna\u017e\u00ed sebrat pozornost, ale oni mohou kdykoliv kliknout \/ swipenout a j\u00edt d\u00e1l. V porovn\u00e1n\u00ed t\u0159eba s YouTube, kde se jedn\u00e1 o in-stream form\u00e1t, se jedn\u00e1 o dost z\u00e1sadn\u00ed rozd\u00edl.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dokoukatelnost videoreklamy je na YouTube mnohon\u00e1sobn\u011b vy\u0161\u0161\u00ed. U YouTube si tedy m\u016f\u017eete dovolit pracovat v\u00edce se storytellingem a umis\u0165ovat v\u00e1\u0161 produkt do p\u0159\u00edb\u011bhu nebo ke konci videa (p\u0159i vhodn\u011b zvolen\u00fdch form\u00e1tech). To si u Facebooku a Instagramu nem\u016f\u017eete dovolit. Va\u0161e videoreklama na soci\u00e1ln\u00edch s\u00edt\u00edch mus\u00ed b\u00fdt <strong>dynamick\u00e1<\/strong>, <strong>rychl\u00e1<\/strong> a mus\u00ed u\u017eivateli sebrat <strong>pozornost<\/strong>. <strong>Je to tedy jin\u00e1 videoreklama<\/strong>, ne\u017e ta, kterou v\u00edd\u00e1me v TV nebo na YouTube.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/07\/Cernovsky_Instream_Outstream_videoreklama-1160x384-1.jpg\" alt=\"Videoreklama se d\u011bl\u00ed na in-stream a out-stream reklamu. Ka\u017ed\u00e1 z nich m\u00e1 sv\u00e1 specifika, kter\u00e1 je t\u0159eba dodr\u017eovat, jinak je mo\u017en\u00e9, \u017ee video nebude dob\u0159e performovat a kampa\u0148 bude ne\u00fasp\u011b\u0161n\u00e1.\" class=\"wp-image-2075\"\/><figcaption class=\"wp-element-caption\">Zdroj obr\u00e1zku Twitter: https:\/\/twitter.com\/Smaato\/status\/1005390583924391936\/photo\/1<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doned\u00e1vna platil n\u00e1zor, \u017ee lid\u00e9 sice na videa l\u00e9pe reaguj\u00ed, ale pro konverzi nebo prokliky nejsou p\u0159\u00edli\u0161 vhodn\u00e1, proto\u017ee odv\u00e1d\u011bj\u00ed pozornost. Nejnov\u011bj\u0161\u00ed pr\u016fzkumy tento fenom\u00e9n vyvrac\u00ed a naopak vid\u00ed ve videoreklam\u00e1ch je\u0161t\u011b v\u011bt\u0161\u00ed potenci\u00e1l. <strong>Ke <\/strong><a href=\"https:\/\/www.marketingppc.cz\/ppc\/co-je-to-konverze\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\"><strong>konverzi<\/strong><\/a><strong> <\/strong>podle nich <strong>doch\u00e1z\u00ed u vide\u00ed rychleji a efektivn\u011bji<\/strong>, a to zhruba o 20 a\u017e 30 %. Osobn\u011b bych v r\u00e1mci konverzn\u00edch kampan\u00ed na Facebooku a Instagramu nikdy nedal na sv\u016fj first guess a rad\u011bji bych otestoval kreativy proti sob\u011b. Z v\u00fdsledk\u016f toti\u017e vypl\u00fdv\u00e1, \u017ee n\u011bkdy je na tom l\u00e9pe video a n\u011bkdy zase statika nebo carousel form\u00e1t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ide\u00e1ln\u00ed d\u00e9lka videa se li\u0161\u00ed podle platformy a um\u00edst\u011bn\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Va\u0161e<strong> dynamick\u00e1 videoreklama se nemus\u00ed objevit jen ve Facebookov\u00e9m News Feedu a v Instagram Stories<\/strong>. Um\u00edstit ji m\u016f\u017eete i do Facebook Watch, na Marketplace nebo nap\u0159\u00edklad do Messengeru. Podle toho se li\u0161\u00ed i doporu\u010den\u00e1 d\u00e9lka vide\u00ed. Zat\u00edmco ve Stories v\u00e1m bude pravd\u011bpodobn\u011b nejl\u00e9pe fungovat kr\u00e1tk\u00e1 videoreklama do 15 sekund, ve feedu m\u016f\u017ee m\u00edt a\u017e 241 sekund. To ov\u0161em siln\u011b nedoporu\u010duji vyu\u017e\u00edt. Videoreklama na Facebooku a Instagramu by z m\u00e9 <strong>zku\u0161enosti m\u011bla m\u00edt ide\u00e1ln\u011b do 10 vte\u0159in<\/strong>, maxim\u00e1ln\u011b 15 sekund. S nar\u016fstaj\u00edc\u00edm \u010dasem rapidn\u011b upad\u00e1 sledovanost videa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bu\u010fte kreativn\u00ed, ale dodr\u017ete z\u00e1kladn\u00ed parametry<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bez n\u00e1padu a zaj\u00edmav\u00e9ho zpracov\u00e1n\u00ed to nep\u016fjde, ale <strong>pokud jde o technickou str\u00e1nku v\u011bci, rad\u011bji p\u0159\u00edli\u0161 neexperimentujte<\/strong>. M\u00edsto videoreklamy na \u0161\u00ed\u0159ku dejte p\u0159ednost <strong>horizont\u00e1ln\u00edmu<\/strong>, p\u0159\u00edpadn\u011b <strong>\u010dtvercov\u00e9mu<\/strong> form\u00e1tu, a to i kdy\u017e vyu\u017e\u00edv\u00e1te video p\u016fvodn\u011b ur\u010den\u00e9 pro jinou platformu. Nejen Instagram, ale u\u017e i Facebook se toti\u017e prim\u00e1rn\u011b soust\u0159ed\u00ed na smartphony. N\u00e1vod, jak m\u00e1 spr\u00e1vn\u00e9 video vypadat, <a href=\"https:\/\/www.facebook.com\/business\/help\/144240239372256?id=603833089963720\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">najdete tady<\/a>. Sepsal ho s\u00e1m Facebook.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1 jak dos\u00e1hnout PNO (pod\u00edl n\u00e1klad\u016f na obratu) pod 20 % d\u00edky v\u00fdkonnostn\u00ed TikTok reklam\u011b (5x n\u00e1vratnost investice do reklamy), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\">p\u0159\u00edpadovou studii TikTok najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/07\/Cernovsky_Facebook_videoreklama_smartphony-1160x773-1.jpg\" alt=\"Videoreklama a smartphony jsou n\u011bco, bez \u010deho si dne\u0161n\u00ed sv\u011bt u\u017e neum\u00edme p\u0159edstavit. Tyto dv\u011b v\u011bci k sob\u011b prost\u011b pat\u0159\u00ed a videoreklama je na denn\u00edm po\u0159\u00e1dku scrollov\u00e1n\u00ed ve feedu.\" class=\"wp-image-2068\"\/><figcaption class=\"wp-element-caption\">Smartphony a s t\u00edm spojen\u00e9 v\u011bt\u0161\u00ed datov\u00e9 mo\u017enosti umo\u017enili rozvoj videoreklamy<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u017en\u00e1 v\u00e1m \u00faprava zabere n\u011bkolik minut nav\u00edc, ale za mnohon\u00e1sobn\u011b lep\u0161\u00ed v\u00fdsledky to ur\u010dit\u011b stoj\u00ed. D\u00e1le mus\u00edte vybrat jeden z podporovan\u00fdch form\u00e1t\u016fm dodr\u017eet minim\u00e1ln\u00ed rozli\u0161en\u00ed nebo maxim\u00e1ln\u00ed velikost souboru. <strong><a href=\"https:\/\/www.facebook.com\/business\/ads-guide\/video\/facebook-feed\/video-views\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">V\u0161echny tyto informace najdete p\u0159\u00edmo v N\u00e1pov\u011bd\u011b Facebooku pro firmy<\/a>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/07\/Cernovsky_videoreklama_na_Facebooku_ukazka-1160x1473-1.jpg\" alt=\"Uk\u00e1zka videoreklamy na Facebooku. Je d\u016fle\u017eit\u00e9 myslet na to, \u017ee v\u011bt\u0161ina lid\u00ed sleduje va\u0161e reklamy bez zvuku, titulky jsou prost\u011b pot\u0159eba!\" class=\"wp-image-2074\"\/><figcaption class=\"wp-element-caption\">Uk\u00e1zka \u010dtvercov\u00e9 videoreklamy na Facebooku, kterou na m\u011b vysko\u010dila po otev\u0159en\u00ed Facebooku. inu na jak\u00e9 z\u00e1jmy asi c\u00edl\u00ed, \u017ee \ud83d\ude42<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Videoreklama bez zvuku, ale s titulky<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nezapom\u00ednejte na to, \u017ee spousta u\u017eivatel\u016f se na soci\u00e1ln\u00ed s\u00edt\u011b d\u00edv\u00e1 tam, kde nem\u016f\u017ee nebo nechce m\u00edt zapnut\u00fd zvuk. A\u017e 80 % z nich reagovalo na mo\u017enost automatick\u00e9ho p\u0159ehr\u00e1v\u00e1n\u00ed se zvukem negativn\u011b, a tak ho Facebook umo\u017enil vypnout. <strong>Zkuste proto video vytvo\u0159it tak, aby bylo jeho sd\u011blen\u00ed jasn\u00e9 i p\u0159i ztlumen\u00ed. <\/strong>P\u0159\u00edpadn\u011b m\u016f\u017eete <a href=\"https:\/\/jaknasocky.cz\/252-jak-k-videu-na-facebooku-nahrat-titulky\/\" target=\"_blank\" rel=\"noopener\"><strong>doplnit<\/strong> <strong>titulky<\/strong><\/a>, kter\u00e9 p\u0159id\u00e1te velmi jednodu\u0161e p\u0159\u00edmo v rozhran\u00ed Facebooku. A text se samoz\u0159ejm\u011b d\u00e1 doplnit tak\u00e9 do reklam v Instagram Stories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.facebook.com\/business\/learn\/lessons\/video-best-practices-checklist\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Na tomto odkaze najdete Facebook Video Ads best practises checklist<\/a>. Doporu\u010duji proj\u00edt, kdy\u017e budete vytv\u00e1\u0159et jakoukoliv videoreklamu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kvalitn\u00ed videoobsah a spr\u00e1vn\u00e9 c\u00edlen\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Stejn\u011b jako u jin\u00fdch typ\u016f reklam, i tady hraje hlavn\u00ed roli <strong>kvalita obsahu a dob\u0159e nastaven\u00e9 zac\u00edlen\u00ed<\/strong>. Samotnou tvorbou vide\u00ed se v tomto \u010dl\u00e1nku podrobn\u011bji zab\u00fdvat nebudu, ale v\u0161ude na internetu najdete spoustu n\u00e1vod\u016f a tip\u016f. P\u0159\u00edpadn\u011b si m\u016f\u017eete pro tyto \u00fa\u010dely zaplatit kurz, nebo se obr\u00e1tit p\u0159\u00edmo na profesion\u00e1ly, kte\u0159\u00ed maj\u00ed pot\u0159ebn\u00e9 zku\u0161enosti a ve\u0161ker\u00e9 vybaven\u00ed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u011bkomu ale sta\u010d\u00ed lep\u0161\u00ed smartphone a klasick\u00fd stativ se sv\u011btlem. Z\u00e1le\u017e\u00ed, jak\u00e9 je zam\u011b\u0159en\u00ed va\u0161eho profilu a co od tohoto typu reklamy o\u010dek\u00e1v\u00e1te. Mo\u017en\u00e1 jste sly\u0161eli o tom, \u017ee <strong>n\u00e1kupn\u00ed chov\u00e1n\u00ed se d\u011bl\u00ed na r\u016fzn\u00e9 f\u00e1ze (pov\u011bdom\u00ed, zva\u017eov\u00e1n\u00ed a konverze). <\/strong>Podle toho si videoreklamu m\u016f\u017eete nastavit a potom ji d\u00e1le upravovat. V tom je <a href=\"https:\/\/www.cernovsky.cz\/marketing\/reklama-v-google-ads-reklama-na-facebooku\/\" class=\"rank-math-link\">jedna z v\u00fdhod Facebooku a Instagramu oproti jin\u00fdm platform\u00e1m<\/a>.<strong> <\/strong>I kr\u00e1tk\u00e9 zastaven\u00ed u va\u0161eho sponzorovan\u00e9ho dynamick\u00e9ho p\u0159\u00edsp\u011bvku ale posune v\u0161echny metriky sm\u011brem vzh\u016fru. Reklamn\u00ed sd\u011blen\u00ed tohoto typu toti\u017e <strong>div\u00e1ka ovlivn\u00ed u\u017e p\u0159i scrollov\u00e1n\u00ed<\/strong>. Na u\u017eivatele osloven\u00e9 va\u0161\u00ed videoreklamou m\u016f\u017eete tak\u00e9 pozd\u011bji nastavit remarketing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nakonec nezapome\u0148te ani na <strong>v\u00fdsti\u017en\u00fd titulek a popisek<\/strong>. Nepoveden\u00e9 video to samoz\u0159ejm\u011b nezachr\u00e1n\u00ed, ale kvalitn\u00ed z\u00e1klad t\u00edm m\u016f\u017eete je\u0161t\u011b hodn\u011b vylep\u0161it. I zde plat\u00ed n\u011bkter\u00e9 z\u00e1sady, jako nap\u0159\u00edklad <strong>dodr\u017eov\u00e1n\u00ed d\u00e9lky text\u016f, nutnost vlo\u017een\u00ed odkaz\u016f a p\u0159ipojen\u00ed vhodn\u00e9ho CTA (call to action) tla\u010d\u00edtka<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9758\" class=\"elementor elementor-9758\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">ZDARMA p\u0159\u00edstup k NEVE\u0158EJN\u00c9 p\u0159\u00edpadovce Facebook a Instagram reklamy, kter\u00e1 za ka\u017edou investovanou 1 K\u010d do reklamy p\u0159inesla 10 K\u010d a v\u00edce (ROAS 10+, PNO pod 10 %) - 10x N\u00c1VRATNOST za posledn\u00ed rok<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_case_study\" name=\"blog form venda case study\" aria-label=\"blog form venda case study\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9758\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Co n\u00e1m m\u00e1 videoreklama p\u0159in\u00e9st a za kolik?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00edskat nov\u00e9 fanou\u0161ky <a href=\"https:\/\/www.cernovsky.cz\/marketing\/klesajici-organicky-dosah-na-facebooku\/\" class=\"rank-math-link\">organicky je na Facebooku Instagramu st\u00e1le obt\u00ed\u017en\u011bj\u0161\u00ed<\/a>. Pomoc\u00ed videoreklam ale dokonce m\u016f\u017eete <strong>naj\u00edt i nov\u00e9 z\u00e1kazn\u00edky<\/strong>. Sta\u010d\u00ed m\u00edt zaj\u00edmav\u00fd obsah a reklamu spr\u00e1vn\u011b nastavit, a to v\u010detn\u011b rozpo\u010dtu. Vybrat si m\u016f\u017eete standardn\u011b<strong> denn\u00ed nebo celkov\u00fd rozpo\u010det<\/strong>. Pokud chcete utratit ka\u017ed\u00fd den p\u0159ibli\u017en\u011b stejn\u011b, bude pro v\u00e1s u\u017eite\u010dn\u011bj\u0161\u00ed prvn\u00ed mo\u017enost. Dlouhodob\u00fd rozpo\u010det naopak ocen\u00edte v p\u0159\u00edpad\u011b, \u017ee m\u016f\u017eete m\u00edt v\u00fddaje za den flexibiln\u00ed. Stanoven\u00ed celkov\u00e9 ceny je pak velmi individu\u00e1ln\u00ed a z\u00e1vis\u00ed na mnoha faktorech.&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\" class=\"rank-math-link\">Jak Facebook a Instagram reklamu spr\u00e1vn\u011b nastavit jsem sepsal tady<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/07\/Cernovsky_Facebook_videoreklama_reklama-1160x773-1.jpg\" alt=\"Na Facebooku a Instagramu je dnes u\u017e z m\u00e9ho pohledu v\u00edce vide\u00ed ne\u017e p\u00edsmenek a obr\u00e1zk\u016f. Je to d\u00edky tomu \u017ee algoritmus videa up\u0159ednost\u0148uje a d\u00e1v\u00e1 jim v\u011bt\u0161\u00ed v\u00e1hu ne\u017e statick\u00fdm obr\u00e1zk\u016fm. Pokud tedy m\u016f\u017eete, vyu\u017eijte videoreklamu.\" class=\"wp-image-2069\"\/><figcaption class=\"wp-element-caption\">Facebook videoreklama umo\u017enila inzerent\u016fm nov\u00e9 mo\u017enosti reklamy, brandov\u00e9 kampan\u011b bez videoreklamy si u\u017e ani neum\u00edme p\u0159edstavit<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Popularita videoreklam st\u00e1le stoup\u00e1<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMysl\u00edm si, \u017ee za p\u00e1r let budeme ve sv\u011bt\u011b, kde bude video tvo\u0159it drtivou v\u011bt\u0161inu online obsahu,\u201d <strong>\u0159ekl zakladatel Facebooku Mark Zuckerberg u\u017e v roce 2016<\/strong> a nebyl daleko od pravdy. Od t\u00e9 doby se Facebook sna\u017e\u00ed st\u00e1t <strong>nejv\u011bt\u0161\u00ed videoplatformou podporovanou <a href=\"https:\/\/www.cernovsky.cz\/marketing\/jak-najit-facebook-reklamu-konkurence\/\" class=\"rank-math-link\">reklamami<\/a><\/strong>. Pokud tedy vytv\u00e1\u0159\u00edte placenou videoreklamu, je va\u0161e pr\u00e1ce v souladu s c\u00edli t\u00e9to soci\u00e1ln\u00ed s\u00edt\u011b, a tak v\u00e1s za to odm\u011bn\u00ed vy\u0161\u0161\u00edmi dosahy. Instagram dnes pat\u0159\u00ed pod Facebook, jeho algoritmus se t\u00edm p\u00e1dem chov\u00e1 velmi podobn\u011b.&nbsp;Z vlastn\u00ed zku\u0161enosti mohu \u0159\u00edct, \u017ee ne v\u017edy je <strong>CPM ni\u017e\u0161\u00ed<\/strong> u videa ne\u017e u statiky, ale jsou takov\u00e9 p\u0159\u00edpady a v\u017edy z\u00e1le\u017e\u00ed na optimalizaci, c\u00edlov\u00e9 skupin\u011b a vzhledu kreativy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A co \u0159\u00edkaj\u00ed nejnov\u011bj\u0161\u00ed data?<strong> Na Facebook videoreklamy se denn\u011b d\u00edv\u00e1 a\u017e 65 % Ameri\u010dan\u016f, <\/strong>kte\u0159\u00ed u nich str\u00e1v\u00ed cca hodinu a cel\u00fdch 60 % lid\u00ed p\u0159edpokl\u00e1d\u00e1, \u017ee p\u0159\u00ed\u0161t\u00ed rok bude na soci\u00e1ln\u00edch s\u00edt\u00edch sledovat videa je\u0161t\u011b v\u00edce. <strong>M\u00edra zapojen\u00ed je u tohoto form\u00e1tu tak\u00e9 vy\u0161\u0161\u00ed <\/strong>ne\u017e u jak\u00e9hokoli jin\u00e9ho typu obsahu na Facebooku nebo Instagramu. \u010cin\u00ed 6,13 % a nav\u00edc se u\u017eivatel\u00e9 na videa dok\u00e1\u017eou d\u00edvat p\u011btkr\u00e1t d\u00e9le ne\u017e na statick\u00e9 posty. Jen bacha, Facebook jako engagement u videa po\u010d\u00edt\u00e1 i 3s video view, tak\u017ee se nejedn\u00e1 o to, \u017ee by video m\u011blo v\u00edce interakc\u00ed ne\u017e statika.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00dasp\u011b\u0161n\u00e9 zahrani\u010dn\u00ed videokampan\u011b, kter\u00e9 inspiruj\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Velmi obl\u00edben\u00e1 jsou nap\u0159\u00edklad <a href=\"https:\/\/www.cernovsky.cz\/marketing\/top-3-nejlepsi-vanocni-reklamy-roku-2020\/\" class=\"rank-math-link\"><strong>v\u00e1no\u010dn\u00ed reklamy<\/strong><\/a><strong> zna\u010dky Pandora<\/strong>, kterou jist\u011b zn\u00e1te d\u00edky jej\u00edm ikonick\u00fdm n\u00e1ramk\u016fm s p\u0159\u00edv\u011bsky. Na jej\u00edch soci\u00e1ln\u00edch s\u00edt\u00edch se objevuj\u00ed ka\u017edoro\u010dn\u011b a v\u017edy p\u0159inesou nov\u00e9 loaj\u00e1ln\u00ed z\u00e1kazn\u00edky. N\u00e1r\u016fst n\u00e1kup\u016f se p\u0159itom pohybuje a\u017e okolo 60 %. Nechyb\u00ed jim toti\u017e <strong>emoce<\/strong>, dokonal\u00e9 <strong>zpracov\u00e1n\u00ed<\/strong> ani perfektn\u00ed <strong>zac\u00edlen\u00ed<\/strong>. <a href=\"https:\/\/www.facebook.com\/watch\/?v=500831067452547\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Odkaz na reklamu zde<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/07\/Cernovsky_Pandora_videoreklama-1160x617-1.jpg\" alt=\"\" class=\"wp-image-2071\"\/><figcaption class=\"wp-element-caption\">Videoreklama na Facebooku od zna\u010dky Pandora<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dasp\u011b\u0161n\u00fd je v tomhle ohledu ale i v\u00fdrobce sportovn\u00edho a volno\u010dasov\u00e9ho oble\u010den\u00ed <strong>Under Armour<\/strong>, kter\u00fd prost\u0159ednictv\u00edm tohoto videa vyj\u00e1d\u0159il na\u0161i neust\u00e1lou touhu se zlep\u0161ovat. Sta\u010d\u00ed se inspirovat u \u00fasp\u011b\u0161n\u00fdch lid\u00ed a z\u00edskat tu spr\u00e1vnou motivaci. Reklama je nav\u00edc i p\u011bknou uk\u00e1zkou pr\u00e1ce s textem. <a href=\"https:\/\/www.facebook.com\/watch\/?v=235449470665043\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Odkaz zde<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/watch\/?v=235449470665043\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/07\/Cernovsky_Under_Armour_videoreklama-1160x615-1.jpg\" alt=\"\" class=\"wp-image-2072\"\/><\/a><figcaption class=\"wp-element-caption\">Under Armour videoreklama na Facebooku<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A t\u00e9ma motivace zaj\u00edmav\u00fdm zp\u016fsobem zpracoval tak\u00e9 producent <strong>piva Budweiser<\/strong>, kter\u00fd ukazuje, \u017ee se v\u017edy nemus\u00ed t\u00fdkat jen sportu, ale t\u0159eba i budoucnosti dan\u00e9 zem\u011b a snahy o zlep\u0161en\u00ed vztah\u016f ve spole\u010dnosti.&nbsp;<a href=\"https:\/\/www.facebook.com\/watch\/?v=2087776361519984\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Odkaz here<\/a>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9794\" class=\"elementor elementor-9794\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">TIP na ebook ZDARMA: Bu\u010fte \u00daSP\u011a\u0160N\u00cd na soci\u00e1ln\u00edch s\u00edt\u00edch s 21 nejv\u00edc TRENDY t\u00e9maty pro TVORBU vide\u00ed a p\u0159\u00edsp\u011bvk\u016f na Instagram, TikTok, YouTube, Threads, LinkedIn, X a Facebook\n(PDF)<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_21_video_ideas\" name=\"blog form 21 temat na videa a prispevky\" aria-label=\"blog form 21 temat na videa a prispevky\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9794\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/07\/Cernovsky_Budweiser_videoreklama-1160x614-1.jpg\" alt=\"\" class=\"wp-image-2073\"\/><figcaption class=\"wp-element-caption\">Budweiser (zna\u010dka piva v USA) a videoreklama, kter\u00e1 dob\u0159e \u00fato\u010dila na lidsk\u00e9 city (tak jako to ka\u017ed\u00e9 dobr\u00e9 videoreklamy d\u011blaj\u00ed)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Videoreklama se vyplat\u00ed, hlavn\u011b p\u0159i budov\u00e1n\u00ed brandu a p\u0159ed\u00e1n\u00ed v\u011bt\u0161\u00edho mno\u017estv\u00ed informac\u00ed a tak\u00e9 p\u0159ed\u00e1n\u00ed emoce. Toto v\u0161echno prost\u011b statick\u00e1 fotka neum\u00ed a um\u011bt nebude. Pokud tedy m\u016f\u017eete a m\u00e1te na to prost\u0159edky, videoreklama je pro v\u00e1s must have!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cernovsky.cz\/kategorie\/case-studies\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/kategorie\/case-studies\/\" target=\"_blank\" rel=\"noreferrer noopener\">P\u0159\u00edpadov\u00e9 studie na\u0161\u00ed pr\u00e1ce najdete na tady<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denn\u011b sd\u00edl\u00edme hodnotn\u00e9 tipy na&nbsp;sv\u016fj <a href=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>, <a href=\"https:\/\/www.threads.net\/@cernovskycz\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" target=\"_blank\" rel=\"noreferrer noopener\">Threads<\/a>,&nbsp;<a href=\"https:\/\/www.tiktok.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a>,&nbsp;<a href=\"https:\/\/www.facebook.com\/cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/cernovskytomas\" data-type=\"link\" data-id=\"https:\/\/twitter.com\/cernovskytomas\" target=\"_blank\" rel=\"noreferrer noopener\">X<\/a>,&nbsp;<a href=\"https:\/\/www.youtube.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a>&nbsp;a&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovskycz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>. Najdete tam dal\u0161\u00ed tipy pro va\u0161i reklamu a na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovsky_tomas\/\" target=\"_blank\" rel=\"noreferrer noopener\">osobn\u00edm Instagramu<\/a>&nbsp;najdete i st\u0159\u00edpky z&nbsp;m\u00e9ho osobn\u00edho \u017eivota, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bjte se videoreklamov\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na str\u00e1nce&nbsp;<a class=\"rank-math-link\" href=\"https:\/\/www.cernovsky.cz\/muj-pribeh\/\">M\u016fj p\u0159\u00edb\u011bh<\/a>, m\u00e9 hodnoty naleznete na str\u00e1nce&nbsp;<a class=\"rank-math-link\" href=\"https:\/\/www.cernovsky.cz\/me-hodnoty\/\">M\u00e9 hodnoty<\/a>&nbsp;a m\u00e9 slu\u017eby najdete&nbsp;<a class=\"rank-math-link\" href=\"https:\/\/www.cernovsky.cz\/#sluzby\">zde<\/a>. Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Zdroje<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/adespresso.com\/blog\/facebook-video-ads-guide\/\" target=\"_blank\" rel=\"noopener\">https:\/\/adespresso.com\/blog\/facebook-video-ads-guide\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.mynd.com\/cz\/jak-vytvorit-video-reklamu-na-facebooku\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.mynd.com\/cz\/jak-vytvorit-video-reklamu-na-facebooku<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"rank-math-link\" href=\"https:\/\/www.facebook.com\/business\/help\/1562296953875361?id=603833089963720\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/business\/help\/1562296953875361?id=603833089963720<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mediaguru.cz\/clanky\/2015\/04\/videoreklama-na-facebooku-funguje-od-prvni-vteriny\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.mediaguru.cz\/clanky\/2015\/04\/videoreklama-na-facebooku-funguje-od-prvni-vteriny\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.seoconsult.cz\/blog\/vse-co-potrebujete-vedet-o-kampanich-s-videoreklamami-na-facebooku\" target=\"_blank\" rel=\"noopener\">https:\/\/www.seoconsult.cz\/blog\/vse-co-potrebujete-vedet-o-kampanich-s-videoreklamami-na-facebooku<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Videa se na soci\u00e1ln\u00edch s\u00edt\u00edch t\u011b\u0161\u00ed st\u00e1le v\u011bt\u0161\u00ed popularit\u011b. Pro\u010d tedy nevyzkou\u0161et i reklamy v tomto form\u00e1tu? M\u016f\u017eou v\u00e1m p\u0159in\u00e9st nov\u00e9 z\u00e1kazn\u00edky rychleji a jednodu\u0161eji ne\u017e statick\u00e9 p\u0159\u00edsp\u011bvky. Prozrad\u00edm v\u00e1m tedy, jak by m\u011bla \u00fasp\u011b\u0161n\u00e1 videoreklama na Facebooku a Instagramu vypadat, p\u0159ipomenu z\u00e1kladn\u00ed parametry a p\u0159id\u00e1m i n\u011bkolik praktick\u00fdch tip\u016f a p\u0159\u00edklad\u016f ze zahrani\u010d\u00ed. TIP: [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5641,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"videoreklama","footnotes":""},"categories":[9],"tags":[46,47],"class_list":["post-2065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-video","tag-videoreklama"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=2065"}],"version-history":[{"count":4,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2065\/revisions"}],"predecessor-version":[{"id":9885,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2065\/revisions\/9885"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/5641"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=2065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=2065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=2065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}