{"id":2035,"date":"2021-07-11T14:12:56","date_gmt":"2021-07-11T12:12:56","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=2035"},"modified":"2024-04-22T16:19:10","modified_gmt":"2024-04-22T14:19:10","slug":"linkedin-socialni-sit","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/linkedin-socialni-sit\/","title":{"rendered":"Bu\u010fte In, aneb reklama na LinkedIn: 8 krok\u016f, kter\u00e9 je pot\u0159eba zvl\u00e1dnout pro spr\u00e1vn\u00e9 nastaven\u00ed reklamy"},"content":{"rendered":"\n<p>B\u011bhem roku v\u00e1s pravideln\u011b z\u00e1sobuji radami, triky a n\u00e1vody na r\u016fzn\u00e9 druhy reklam a marketingov\u00fdch strategi\u00ed. Dnes se zam\u011b\u0159\u00edme na platformu <a href=\"https:\/\/www.linkedin.com\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>, kter\u00e1 m\u00e1 obrovsk\u00fd potenci\u00e1l, kter\u00fd m\u016f\u017eete vyu\u017e\u00edt i vy! Osobn\u011b jsme spravoval v\u00edce ne\u017e des\u00edtky, sp\u00ed\u0161e stovky kampan\u00ed na LinkedInu pro men\u0161\u00ed, ale i v\u011bt\u0161\u00ed firmy. Co jsem se nau\u010dil?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co je to LinkedIn?<\/h2>\n\n\n\n<p><strong>LinkedIn je nejv\u011bt\u0161\u00ed profesn\u00ed s\u00edt\u00ed na sv\u011bt\u011b<\/strong>. Vyu\u017e\u00edv\u00e1 ho p\u0159es 750 milion\u016f u\u017eivatel\u016f. Nab\u00edz\u00ed skv\u011bl\u00e9 mo\u017enosti pro <a href=\"https:\/\/www.cernovsky.cz\/marketing\/b2c-b2b-marketing-chyby-rozdily\/\">B2B marketing<\/a> a c\u00edlen\u00ed, kter\u00e9 byste jinde hledali t\u011b\u017eko. Poj\u010fte se na n\u011b spole\u010dn\u011b pod\u00edvat detailn\u011bji.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1, jak vyprodat sklady d\u00edky Facebook, Instagram a Google Ads reklam\u011b s PNO pod 15 % (jako se to povedlo u na\u0161eho klienta), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\">p\u0159\u00edpadovou studii najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/07\/Cernovsky_LinkedIn_co_to_je.jpg\" alt=\"D\u00edky platform\u011b LinkedIn nebylo nikdy jednodu\u0161\u0161\u00ed naplno vyu\u017e\u00edt potenci\u00e1lu pracovn\u00ed soci\u00e1ln\u00ed s\u00edt\u011b. Tato s\u00ed\u0165 je p\u0159\u00edmo stvo\u0159ena k networkingu a ke vzd\u011bl\u00e1v\u00e1n\u00ed v oboru a z\u00edsk\u00e1v\u00e1n\u00ed dobr\u00e9 reputace.\" class=\"wp-image-2038\"\/><figcaption class=\"wp-element-caption\">LinkedIn je dnes plnohodnotn\u00e1 soci\u00e1ln\u00ed s\u00ed\u0165, p\u016fvodn\u011b vznikl jako &#8220;online CV&#8221; platforma<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Jednou z nejv\u011bt\u0161\u00edch v\u00fdhod inzerce na LinkedInu je mo\u017enost <a href=\"https:\/\/www.cernovsky.cz\/marketing\/linkedin-reklama-moznosti-cileni\/\" class=\"rank-math-link\"><strong>velmi konkr\u00e9tn\u00edho a specifick\u00e9ho c\u00edlen\u00ed<\/strong><\/a>. Vzhledem k povaze t\u00e9to soci\u00e1ln\u00ed s\u00edt\u011b se o\u010dek\u00e1v\u00e1, \u017ee u\u017eivatel\u00e9 na sv\u00fdch profilech uv\u00e1d\u011bj\u00ed pravdiv\u00e9 a velmi p\u0159esn\u00e9 informace. A to a\u0165 u\u017e jde o pracovn\u00ed pozici nebo spole\u010dnost.<\/p>\n\n\n\n<p>D\u00e1 se p\u0159edpokl\u00e1dat, \u017ee kdy\u017e budeme cht\u00edt reklamu doru\u010dit prezidentovi zem\u011bkoule, poda\u0159\u00ed se n\u00e1m jej na <a class=\"rank-math-link\" href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noopener\">LinkedInu<\/a> zac\u00edlit. T\u0159eba u Facebooku by si takovou pracovn\u00ed pozici nejsp\u00ed\u0161 p\u0159ivlastnilo i n\u011bkolik stovek u\u017eivatel\u016f.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Historick\u00e9 ok\u00e9nko<\/h2>\n\n\n\n<p>Zakladatelem soci\u00e1ln\u00ed s\u00edt\u011b <strong>LinkedIn je Reid Hoffman<\/strong>. Po z\u00edsk\u00e1n\u00ed titulu v oboru Znakov\u00e9 syst\u00e9my a Kognitivn\u00ed v\u011bda na Stanfordov\u011b univerzit\u011b v roce 1990 pro\u0161el n\u011bkolika spole\u010dnostmi, nikde v\u0161ak nez\u016fstal p\u0159\u00edli\u0161 dlouho. Rozhodl se tedy&nbsp;vr\u00e1tit na univerzitu, tentokr\u00e1te si v\u0161ak vybral filosofii na Oxfordu, kde o t\u0159i roky pozd\u011bji z\u00edskal magistersk\u00fd titul.<\/p>\n\n\n\n<p>Po n\u011bkolika \u00fasp\u011b\u0161n\u00fdch obchodech Reid vybudoval dostate\u010dn\u00fd kapit\u00e1l na nov\u00fd projekt. Dal dohromady nejlep\u0161\u00ed lidi jak z <a href=\"https:\/\/www.paypal.com\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">PayPalu<\/a>, tak ze SocialNetu a za\u010dal pracovat na nov\u00e9 pracovn\u00ed s\u00edti pod n\u00e1zvem <a href=\"https:\/\/www.linkedin.com\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/07\/Cernovsky_LinkedIn_zakladatel_Reid_Hoffman.jpeg\" alt=\"Dnes, v roce 2021, je majitelem s\u00edt\u011b LinkedIn Microsoft a jej\u00edm CEO je Ryan Roslansky. Soci\u00e1ln\u00ed s\u00ed\u0165 nab\u00edr\u00e1 na sv\u00e9 popularit\u011b, d\u00edky investovan\u00fdm financ\u00edm do v\u00fdvoje. Z LinkedInu se st\u00e1v\u00e1 soci\u00e1ln\u00ed s\u00ed\u0165, kde hlavn\u00ed roli hraje obsah na n\u00ed.\" class=\"wp-image-2039\"\/><figcaption class=\"wp-element-caption\">Zakladatel soci\u00e1ln\u00ed s\u00edt\u011b LinkedIn Reid Hoffman<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>V\u00edce o historii spole\u010dnosti LinkedIn se m\u016f\u017eete dozv\u011bd\u011bt <a href=\"https:\/\/wikisofia.cz\/wiki\/LinkedIn\" target=\"_blank\" rel=\"noopener\">zde.<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co v\u0161e LinkedIn um\u00ed?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">P\u0159\u00edm\u00e9 osloven\u00ed<\/h3>\n\n\n\n<p>Pokud v\u00e1m jde o z\u00edsk\u00e1n\u00ed nov\u00fdch kontakt\u016f, sta\u010d\u00ed v\u00e1m osobn\u00ed profil. Na z\u00e1klad\u011b vybran\u00fdch krit\u00e9ri\u00ed m\u016f\u017eete prost\u011b proklik\u00e1vat dal\u0161\u00ed vybran\u00e9 osobn\u00ed profily a pos\u00edlat \u017e\u00e1dosti o spojen\u00ed. P\u0159esn\u011b takto to d\u011bl\u00e1 v\u011bt\u0161ina headhunter\u016f a personalist\u016f. <a href=\"https:\/\/premium.linkedin.com\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Placen\u00fd profil<\/a> v\u00e1m d\u00e1 p\u00e1r funkc\u00ed nav\u00edc jako nap\u0159\u00edklad <strong>anonymita a statistiky<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LinkedIn posty a statusy<\/h3>\n\n\n\n<p>Ofici\u00e1ln\u00ed zp\u016fsob propagace va\u0161ich \u010dl\u00e1nk\u016f \u010di p\u0159\u00edsp\u011bvk\u016f vede p\u0159es posty a statusy. N\u011bco nap\u00ed\u0161ete a \u010dl\u00e1nek se zobraz\u00ed t\u011bm, kte\u0159\u00ed jsou s v\u00e1mi ve spojen\u00ed, nebo t\u011bm, kte\u0159\u00ed jej vyhledaj\u00ed dle kl\u00ed\u010dov\u00fdch slov. V\u00fdsledky jsou v\u011bt\u0161inou dobr\u00e9. \u0158ekl bych lep\u0161\u00ed ne\u017e na jin\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch. <a href=\"https:\/\/www.cernovsky.cz\/marketing\/klesajici-organicky-dosah-na-facebooku\/\" class=\"rank-math-link\">Organick\u00fd z\u00e1sah<\/a> je na <strong>LinkedInu je\u0161t\u011b relativn\u011b slu\u0161n\u00fd<\/strong>. Nov\u00fdch \u010dl\u00e1nk\u016f se ale publikuje \u010d\u00edm d\u00e1l t\u00edm v\u00edce, a pokud nem\u00e1te vybudovanou komunitu u\u017eivatel\u016f, kte\u0159\u00ed s v\u00e1mi budou okolo p\u0159\u00edsp\u011bvku interagovat, pak post um\u0159e mezi hromadou jin\u00fdch pr\u016fm\u011brn\u00fdch status\u016f.&nbsp;<\/p>\n\n\n\n<p>D\u0159\u00edv\u011bj\u0161\u00ed z\u00e1lo\u017eka \u201ePulse\u201c, kde jste mohli odeb\u00edrat \u010dl\u00e1nky na ur\u010dit\u00e1 t\u00e9mata, je ji\u017e minulost\u00ed. Byla nahrazena placen\u00fdm roz\u0161\u00ed\u0159en\u00edm Learning. Prezentace je mo\u017en\u00e9 zve\u0159ej\u0148ovat v sekci Slide-Share.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Firemn\u00ed str\u00e1nka<\/h3>\n\n\n\n<p>Skv\u011bl\u00fd zp\u016fsob propagace firmy, kter\u00fd m\u00e1 jedno velk\u00e9 \u201eale\u201c. Va\u0161e p\u0159\u00edsp\u011bvky uvid\u00ed jen \u201ep\u0159\u00e1tel\u00e9\u201c va\u0161\u00ed str\u00e1nky. Pro akvizici nov\u00fdch kontakt\u016f jsou tedy v\u00edcem\u00e9n\u011b nepou\u017eiteln\u00e9. Ov\u0161em pro pr\u016fb\u011b\u017enou komunikaci se jedn\u00e1 o velmi relevantn\u00ed kan\u00e1l, kter\u00fd v\u00e1s stoj\u00ed jen v\u00e1\u0161 \u010das. Organick\u00fd z\u00e1sah je ni\u017e\u0161\u00ed ne\u017e u osobn\u00edho profilu. <strong>Za m\u011b dobr\u00e1 volba v kombinaci s promem<\/strong> a pozv\u00e1n\u00edm jin\u00fdch u\u017eivatel\u016f na va\u0161i firemn\u00ed str\u00e1nku.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vlastn\u00ed oborov\u00e1 skupina<\/h3>\n\n\n\n<p>Z neplacen\u00fdch n\u00e1stroj\u016f je oborov\u00e1 skupina jednou z&nbsp;nejlep\u0161\u00edch mo\u017enost\u00ed. Vytvo\u0159\u00edte libovolnou oborovou skupinu, publikujete \u010dl\u00e1nky a spokojen\u011b sledujete n\u00e1r\u016fst \u010dlen\u016f. Kdy\u017e se v\u00e1m to poda\u0159\u00ed a v\u00e1\u0161 obsah je dostate\u010dn\u011b kvalitn\u00ed. Je t\u0159eba m\u00edt dobr\u00e9 t\u00e9ma, pracovat, tvo\u0159it obsah a b\u00fdt trp\u011bliv\u00fd. Velmi dobr\u00fd zp\u016fsob pro zan\u00edcen\u00e9 tv\u016frce t\u00e9mat a obsahu. Ti \u0161\u0165astn\u011bj\u0161\u00ed z n\u00e1s, kter\u00fdm se povedlo takovouto skupinu vybudovat, maj\u00ed nyn\u00ed mo\u017enost p\u0159\u00edmo oslovit \u0161pi\u010dky v dan\u00e9m oboru a b\u00fdt s nimi v trval\u00e9m kontaktu.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Inzerce voln\u00fdch pozic<\/h3>\n\n\n\n<p>Hojn\u011b vyu\u017e\u00edvan\u00fd a propracovan\u00fd n\u00e1stroj, jak se pokusit naj\u00edt potenci\u00e1ln\u00ed zam\u011bstnance na pozici, kterou pr\u00e1v\u011b pot\u0159ebujete oslovit.&nbsp;Doporu\u010duji vyzkou\u0161et. P\u0159\u00edpadn\u011b m\u016f\u017eete ru\u010dn\u011b prohl\u00e9d\u00e1vat LinkedIn pomoc\u00ed zad\u00e1v\u00e1n\u00ed n\u00e1zvu pozice, abyste na\u0161li va\u0161eho ide\u00e1ln\u00edho kandid\u00e1ta. <strong>Skv\u011ble na toto t\u00e9ma rad\u00ed <a href=\"https:\/\/www.petranulickova.cz\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Petra Nul\u00ed\u010dkov\u00e1<\/a><\/strong> &#8211; nejenom na sv\u00e9m blogu, ale tak\u00e9 na sv\u00e9m LinkedIn profilu.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Placen\u00e1 reklama<\/h3>\n\n\n\n<p>Cesta, kter\u00e1 zaj\u00edm\u00e1 v\u011bt\u0161inu firem. Funguje stejn\u011b jako p\u0159\u00edsp\u011bvky str\u00e1nky \u010di <a class=\"rank-math-link\" href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\">reklamy na Facebooku<\/a>. M\u016f\u017eete bu\u010f promovat p\u0159\u00edsp\u011bvky nebo bannery.\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1 jak dos\u00e1hnout PNO (pod\u00edl n\u00e1klad\u016f na obratu) pod 20 % d\u00edky v\u00fdkonnostn\u00ed TikTok reklam\u011b (5x n\u00e1vratnost investice do reklamy), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\">p\u0159\u00edpadovou studii TikTok najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Rozd\u00edlem oproti jin\u00fdm syst\u00e9m\u016fm je mo\u017enost c\u00edlen\u00ed. M\u016f\u017eete c\u00edlit geograficky, na pracovn\u00ed pozici, velikost firmy, jej\u00ed zam\u011b\u0159en\u00ed atd. Pr\u00e1v\u011b tato p\u0159idan\u00e1 hodnota je <strong>hlavn\u00edm benefitem LinkedInu<\/strong>. Nejv\u011bt\u0161\u00ed nev\u00fdhodou je, \u017ee \u00fa\u010dinnost reklam se v\u00fdrazn\u011b sni\u017euje s d\u00e9lkou trv\u00e1n\u00ed kampan\u00ed. Osobn\u011b doporu\u010duji investovat do reklamy, ale pouze pokud v\u00edte, co d\u011bl\u00e1te. V r\u00e1mci LinkedIn platformy m\u016f\u017eete velice rychle prop\u00e1lit hromadu budgetu, a to bez v\u00fdsledk\u016f.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kolik to vlastn\u011b stoj\u00ed?<\/h3>\n\n\n\n<p>Nastaven\u00ed \u010di vytvo\u0159en\u00ed placen\u00fdch reklam je p\u0159ibli\u017en\u011b stejn\u011b slo\u017eit\u00e9 jako u reklam na Facebooku. Pot\u0159ebujete m\u00edt jen firemn\u00ed profil napojen\u00fd na kreditn\u00ed kartu. Rozd\u00edlem je cena. Po\u010d\u00edtejte s t\u00edm, \u017ee jeden <strong>proklik v\u00e1s bude st\u00e1t okolo 60 K\u010d a v\u00edce<\/strong>, p\u0159itom minim\u00e1ln\u00ed cena prokliku je striktn\u011b definov\u00e1na.&nbsp;Pokud m\u00e1te zku\u0161enost s <a href=\"https:\/\/www.cernovsky.cz\/marketing\/reklama-v-google-ads-reklama-na-facebooku\/\" class=\"rank-math-link\">reklamou v PPC syst\u00e9mech<\/a>, pak si zde dejte pozor, je to skute\u010dn\u011b jin\u00e9.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 d\u016fvod\u016f pro\u010d za\u0159adit LinkedIn do sv\u00e9 marketingov\u00e9 strategie<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>C\u00edlen\u00ed \u2013 \u017d\u00e1dn\u00e1 jin\u00e1 platforma nem\u00e1 tolik informac\u00ed o <strong>pracovn\u00edch zku\u0161enostech<\/strong>, vzd\u011bl\u00e1n\u00ed a profes\u00edch, jako pr\u00e1v\u011b LinkedIn. D\u00edky t\u011bmto informac\u00edm dok\u00e1\u017eete naj\u00edt nejen ide\u00e1ln\u00ed kandid\u00e1ty do va\u0161\u00ed firmy, ale i oslovit lidi, kte\u0159\u00ed nejsp\u00ed\u0161e vyu\u017eij\u00ed va\u0161ich slu\u017eeb nebo si zakoup\u00ed v\u00e1\u0161 produkt.<\/li>\n\n\n\n<li>D\u016fv\u011bryhodnost \u2013 D\u00edky vy\u0161\u0161\u00ed cen\u011b <strong>nejsou na LinkedInu pochybn\u00e9 reklamy<\/strong> a LinkedIn je tak ide\u00e1ln\u00edm m\u00edstem pro \u201eseri\u00f3zn\u00ed\u201c reklamu.<\/li>\n\n\n\n<li>Mindset \u2013 Lid\u00e9 chod\u00ed na LinkedIn, aby se dozv\u011bd\u011bli n\u011bco nov\u00e9ho z jejich odv\u011btv\u00ed, zjistili, co se \u0159e\u0161\u00ed v jejich business okol\u00ed nebo se dozv\u011bd\u011bli o nov\u00e9 kari\u00e9rn\u00ed p\u0159\u00edle\u017eitosti. V takov\u00e9mto rozpolo\u017een\u00ed <strong>\u201ehladu\u201c po informac\u00edch<\/strong> m\u016f\u017eete tyto lidi oslovit.<\/li>\n\n\n\n<li>Organic \u2013 Na LinkedInu st\u00e1le je\u0161t\u011b funguje. A i samotn\u00e9 reklamy, pokud z\u00edsk\u00e1vaj\u00ed, se d\u00e1le mohou velice hezky \u0161\u00ed\u0159it. Jen nezapome\u0148te, organic je dobr\u00fd indik\u00e1tor, ale \u0161patn\u00e9 KPI. M\u00edsto 5 hodin pr\u00e1ce nad zv\u00fd\u0161en\u00edm organiku o 1000 lid\u00ed rad\u0161i investujte 200 CZK do reklamy. <strong>Ide\u00e1ln\u011b volte kombinaci oboj\u00edho.<\/strong><\/li>\n\n\n\n<li>Inkrement\u00e1ln\u00ed dosah \u2013 I kdy\u017e se to t\u011b\u017ece p\u0159izn\u00e1v\u00e1, ne v\u0161ichni maj\u00ed Facebook \u010di Instagram\u2026 a k tomu je\u0161t\u011b nav\u00edc existuje AdBlock. LinkedIn v\u00e1m za rozumn\u00e9 pen\u00edze dok\u00e1\u017ee pomoci oslovit <strong>zase o n\u011bco v\u00edc lid\u00ed<\/strong>.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/07\/Cernovsky_LinkedIn_socialni_sit_pro_networking.jpg\" alt=\"To, co v\u00e1m LinkedIn umo\u017en\u00ed v r\u00e1mci c\u00edlen\u00ed, neza\u017eijete na jin\u00e9 soci\u00e1ln\u00ed s\u00edti. U\u017eivatel\u00e9 v drtiv\u00e9 v\u011bt\u0161in\u011b na LinkedIn zad\u00e1vaj\u00ed pravdiv\u00e9 informace, jeliko\u017e to je jejich online CV a v\u011bt\u0161ina zam\u011bstnavatel\u016f si profil na LinkedInu proch\u00e1z\u00ed p\u0159ed pohovorem, proto se d\u00e1 o\u010dek\u00e1vat, \u017ee na n\u011bm budou pouze pravdiv\u00e9 informace.\" class=\"wp-image-2040\"\/><figcaption class=\"wp-element-caption\">Nejv\u011bt\u0161\u00ed online networking na sv\u011bt\u011b, to je LinkedIn, m\u00e1 obrovsk\u00e9 mno\u017estv\u00ed dat o pracovn\u00edch zku\u0161enostech a pozic\u00edch u\u017eivatel\u016f<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a> chyb\u00ed v media mixu mnoha firem a je to \u0161koda. Nen\u00ed to o utr\u00e1cen\u00ed statis\u00edc\u016f m\u011bs\u00ed\u010dn\u011b, ale o des\u00edtk\u00e1ch tis\u00edc CZK. Ty m\u016f\u017eete m\u011bs\u00ed\u010dn\u011b velice dob\u0159e investovat do osloven\u00ed c\u00edlov\u00e9 skupiny, kterou na LinkedIn dok\u00e1\u017eete <strong>kr\u00e1sn\u011b zac\u00edlit<\/strong>. A pokud jim v r\u00e1mci reklamy p\u0159ed\u00e1te zaj\u00edmavou <strong>p\u0159idanou hodnotu<\/strong>? Pak m\u00e1te z p\u016flky vyhr\u00e1no.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mohu hned za\u010d\u00edt s&nbsp;reklamou?<\/h2>\n\n\n\n<p>Ne\u017e se vrhnete do v\u00edru v\u0161emo\u017en\u00e9ho nastavov\u00e1n\u00ed reklam, <strong>je pot\u0159eba si zalo\u017eit str\u00e1nku<\/strong>. <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/710\/create-a-linkedin-page?lang=en#:~:text=A%20LinkedIn%20Page%20acts%20as,you%20must%20have%20a%20Page.\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Str\u00e1nka LinkedIn<\/a> je komunika\u010dn\u00edm kan\u00e1lem va\u0161\u00ed organizace na <a href=\"https:\/\/www.linkedin.com\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>. Umo\u017e\u0148uje \u010dlen\u016fm dozv\u011bd\u011bt se v\u00edce o va\u0161\u00ed firm\u011b nebo \u0161kole, zna\u010dce, produktech, slu\u017eb\u00e1ch a pracovn\u00edch p\u0159\u00edle\u017eitostech. Pokud chcete komunikovat se \u010dleny na LinkedIn jako organizace, mus\u00edte m\u00edt LinkedIn str\u00e1nku.&nbsp;<a href=\"https:\/\/linkedin.com\/company\/cernovsky\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Moj\u00ed LinkedIn str\u00e1nku najdete tady<\/a>.<\/p>\n\n\n\n<p>Pokud j\u00ed tedy je\u0161t\u011b nem\u00e1te podpora LinkedIn m\u00e1 pro v\u00e1s <a class=\"rank-math-link\" href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/10672\/vytvoreni-stranky-linkedin?lang=cs\" target=\"_blank\" rel=\"noopener\">perfektn\u00ed n\u00e1vod<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8 krok\u016f k&nbsp;va\u0161\u00ed reklam\u011b na LinkedIn<\/h2>\n\n\n\n<p>V&nbsp;t\u011bchto osmi kroc\u00edch v\u00e1m uk\u00e1\u017eu, jak spr\u00e1vn\u011b nastavit reklamu, tak aby m\u011bla smysl. Jdeme na to. \ud83d\ude42<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Spr\u00e1vce kampan\u00ed na LinkedIn<\/h3>\n\n\n\n<p>Jestli m\u00e1te zku\u0161enost s inzerov\u00e1n\u00edm na Facebooku, resp. v Business Manageru, tak se ve spr\u00e1vci kampan\u00ed od LinkedIn <strong>zorientujete velmi rychle<\/strong>. Vytvo\u0159en\u00ed reklamy prob\u00edh\u00e1 velmi obdobn\u011b. Velk\u00fdm rozd\u00edlem je v\u0161ak jednodu\u0161\u0161\u00ed nastaven\u00ed reklamy, co\u017e m\u016f\u017ee b\u00fdt v\u00fdhoda a z\u00e1rove\u0148 i nev\u00fdhoda. N\u011bkter\u00e9 mo\u017enosti nastaven\u00ed nejsou toti\u017e&nbsp;tak rozs\u00e1hl\u00e9, jako t\u0159eba pr\u00e1v\u011b v Business Manageru.<\/p>\n\n\n\n<p>Do spr\u00e1vce kampan\u00ed na LinkedIn se m\u016f\u017eete dostat bu\u010f p\u0159\u00edmo z firemn\u00ed str\u00e1nky, nebo z hlavn\u00edho panelu. Pokud jste na firemn\u00ed str\u00e1nce, sta\u010d\u00ed kliknout na \u201eAdministrativn\u00ed n\u00e1stroje\u201d a pot\u00e9 na \u201eSponzorovat aktualizaci\u201d.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/07\/Cernovsky_LinkedIn_reklama_sponzorovat_aktualizaci.jpg\" alt=\"Cest, jak se dostat do reklamn\u00edho mana\u017eeru LinkedIn je v\u00edce, j\u00e1 s\u00e1m doporu\u010duji j\u00edt skrze samotnou firemn\u00ed str\u00e1nku, nebo skrze tla\u010d\u00edtko v horn\u00ed \u010d\u00e1sti LinkedInu &quot;Advertise&quot; \/ &quot;Propagovat&quot;.\" class=\"wp-image-2041\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Vytvo\u0159en\u00ed reklamn\u00edho \u00fa\u010dtu&nbsp;<\/h3>\n\n\n\n<p>A\u0165 u\u017e budete vytv\u00e1\u0159et reklamu pro jednu \u010di v\u00edce firemn\u00edch str\u00e1nek, <strong>doporu\u010duji, abyste si vytvo\u0159ili reklamn\u00ed \u00fa\u010det pro ka\u017edou firemn\u00ed str\u00e1nku zvl\u00e1\u0161\u0165<\/strong>. <a href=\"https:\/\/www.linkedin.com\/campaignmanager\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Ve spr\u00e1vci kampan\u00ed<\/a> sta\u010d\u00ed kliknout v lev\u00e9m rohu na \u201eVytvo\u0159it \u00fa\u010det\u201d a otev\u0159e se v\u00e1m dialogov\u00e9 okno, kde obdobn\u011b vypln\u00edte \u00fadaje jak na obr\u00e1zku n\u00ed\u017ee. Jedn\u00edm z pot\u0159ebn\u00fdch \u00fadaj\u016f k vypln\u011bn\u00ed je m\u011bna. M\u011bnu lze prozat\u00edm nastavit pouze v USD, proto bu\u010fte obez\u0159etn\u00ed, abyste v dal\u0161\u00edch kroc\u00edch p\u0159i nastavov\u00e1n\u00ed rozpo\u010dtu reklamy nepo\u010d\u00edtali s \u010deskou korunou.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/07\/Cernovsky_LinkedIn_reklama_vytvorit_ucet.jpg\" alt=\"U zalo\u017een\u00ed \u00fa\u010dtu se v\u00e1s syst\u00e9m klasicky zept\u00e1, jak chcete reklamn\u00ed \u00fa\u010det LinkedIn nazvat a v jak\u00e9 m\u011bn\u011b ho chcete spustit. M\u011bnu pros\u00edm nastavte rovnou spr\u00e1vn\u011b, doporu\u010duji CZK.\" class=\"wp-image-2042\"\/><figcaption class=\"wp-element-caption\">Zalo\u017een\u00ed reklamn\u00edho \u00fa\u010dtu na LinkedIn je podobn\u00e9 jako na jin\u00fdch platform\u00e1ch<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Po vytvo\u0159en\u00ed reklamn\u00edho \u00fa\u010dtu se v\u00e1m zobraz\u00ed rozhran\u00ed, kter\u00e9 je opticky rozd\u011bleno na 4 \u010d\u00e1sti: \u00fa\u010dty, skupiny kampan\u00ed, kampan\u011b a reklamy. Skupiny kampan\u00ed je vhodn\u00e9 nastavit, pokud chcete m\u00edt nastaven\u00e9 jednotn\u00e9 omezen\u00ed (rozpo\u010det, doba trv\u00e1n\u00ed) pro v\u00edce vytvo\u0159en\u00fdch kampan\u00ed. <strong>Lze v\u0161ak j\u00edt rovnou do sekce \u201ekampan\u011b\u201d bez nastaven\u00ed skupiny kampan\u00ed.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/07\/Cernovsky_LinkedIn_reklama_skupiny_kampani.jpg\" alt=\"LinkedIn Campaign Groups je dobr\u00e1 volba, jak si hl\u00eddat celkov\u00fd rozpo\u010det za konkr\u00e9tn\u00ed skupiny kampan\u00ed a tak\u00e9 jak m\u00edt p\u0159ehled o v\u00fdsledc\u00edch za tuto kompletn\u00ed skupinu. Doporu\u010duji je vyu\u017e\u00edvat.\" class=\"wp-image-2043\"\/><figcaption class=\"wp-element-caption\">Rad\u011bji si v\u017edy vytv\u00e1\u0159\u00edm Campaign Groups v LinkedIn spr\u00e1vci kampan\u00ed<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Pojmenov\u00e1n\u00ed kampan\u011b&nbsp;<\/h3>\n\n\n\n<p>Pojmenov\u00e1n\u00ed kampan\u011b, respektive skupiny kampan\u00ed, sice nem\u016f\u017ee ovlivnit \u00fasp\u011bch va\u0161\u00ed reklamy, ale ur\u010dit\u011b v\u00e1m <strong>pom\u016f\u017ee p\u0159i pozd\u011bj\u0161\u00ed orientaci v \u00fa\u010dtu<\/strong>. Do n\u00e1zvu kampan\u011b je vhodn\u00e9 um\u00edstit informace o tom, kdy byla vytvo\u0159ena, o jakou kampa\u0148 se jedn\u00e1, co obsahuje jej\u00ed sd\u011blen\u00ed, na koho je c\u00edlen\u00e1, \u010di kde se zobrazuje.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Nastaven\u00ed c\u00edl\u016f kampan\u011b<\/h3>\n\n\n\n<p>Po pojmenov\u00e1n\u00ed kampan\u011b je <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/best-practices\/choose-your-objective\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">pot\u0159eba nastaven\u00ed jej\u00edch c\u00edl\u016f<\/a>. N\u00ed\u017ee si p\u0159edstav\u00edme, co jednotliv\u00e9 c\u00edle znamenaj\u00ed a v <strong>jak\u00fdch situac\u00edch je m\u016f\u017eete vyu\u017e\u00edt<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>C\u00edl kampan\u011b<\/strong><\/td><td><strong>Kdy dan\u00fd c\u00edl kampan\u011b zvolit?<\/strong><\/td><td><strong>Komu se reklama pravd\u011bpodobn\u011b zobraz\u00ed?<\/strong><\/td><\/tr><tr><td>Pov\u011bdom\u00ed o zna\u010dce<\/td><td>Chcete, aby se v\u00edce lid\u00ed dozv\u011bd\u011blo o va\u0161\u00ed firm\u011b.<\/td><td><\/td><\/tr><tr><td>N\u00e1v\u0161t\u011bvy webu<\/td><td>Chcete, aby v\u00edce lid\u00ed nav\u0161t\u00edvilo c\u00edlovou webovou str\u00e1nku na LinkedIn nebo mimo n\u011bj.<\/td><td>Va\u0161e kampa\u0148 bude zobrazena lidem, kte\u0159\u00ed s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed kliknou na va\u0161e reklamy.<\/td><\/tr><tr><td>Aktivita<\/td><td>Chcete, aby v\u00edce lid\u00ed reagovalo na va\u0161e p\u0159\u00edsp\u011bvky.<\/td><td>Va\u0161e kampa\u0148 bude zobrazena lidem, kte\u0159\u00ed s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed budou reagovat na va\u0161i reklamu, nebo budou sledovat va\u0161i spole\u010dnost.<\/td><\/tr><tr><td>Zhl\u00e9dnut\u00ed videa<\/td><td>Chcete, aby v\u00edce lid\u00ed zhl\u00e9dlo va\u0161e videa.<\/td><td>Va\u0161e kampa\u0148 bude zobrazena lidem, kte\u0159\u00ed si s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed zobraz\u00ed va\u0161e videa.<\/td><\/tr><tr><td>Potenci\u00e1ln\u00ed kontakty<\/td><td>Chcete v\u00edce kvalitn\u00edch potenci\u00e1ln\u00edch kontakt\u016f na LinkedIn.<\/td><td>Va\u0161e kampa\u0148 bude zobrazena lidem, kte\u0159\u00ed s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed vypln\u00ed formul\u00e1\u0159 pro sb\u011br kontakt\u016f LinkedIn.<\/td><\/tr><tr><td>Webov\u00e9 konverze<\/td><td>Chcete v\u00edce zakoupen\u00ed, registrac\u00ed nebo sta\u017een\u00ed obsahu na va\u0161em webu.<\/td><td>Va\u0161e kampa\u0148 bude zobrazena lidem, kte\u0159\u00ed s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed provedou akci, kter\u00e1 je pro va\u0161e podnik\u00e1n\u00ed hodnotn\u00e1.<\/td><\/tr><tr><td>Uchaze\u010di o pracovn\u00ed p\u0159\u00edle\u017eitost<\/td><td>Chcete propagovat pracovn\u00ed p\u0159\u00edle\u017eitosti ve va\u0161\u00ed spole\u010dnosti.<\/td><td>Va\u0161e kampa\u0148 bude zobrazena lidem, kte\u0159\u00ed si s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed zobraz\u00ed nebo kliknou na va\u0161e reklamy na pracovn\u00ed p\u0159\u00edle\u017eitosti.<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Volte c\u00edl pole toho, jak\u00fd c\u00edl o\u010dek\u00e1v\u00e1te od kampan\u011b (ob\u010das se s t\u00edm d\u00e1 i experimentovat, ale doporu\u010duji dr\u017eet se t\u00e9to tabulky)<\/figcaption><\/figure>\n\n\n\n<p>Jedn\u00edm z&nbsp;nejd\u016fle\u017eit\u011bj\u0161\u00edch faktor\u016f p\u0159i tvorb\u011b kampan\u011b je <strong>spr\u00e1vn\u00e9 zac\u00edlen\u00ed<\/strong>. Bez toho nebudete m\u00edt v\u00fdsledky, kter\u00e9 pro v\u00e1s budou p\u0159\u00edzniv\u00e9. Nev\u00edte si s&nbsp;t\u00edm rady? <a href=\"https:\/\/www.cernovsky.cz\/kontakt\/\" class=\"rank-math-link\">Kontaktujte m\u011b<\/a>, r\u00e1d v\u00e1m r\u00e1d porad\u00edm. M\u00e1m zku\u0161enosti s nastaven\u00edm des\u00edtek (mo\u017en\u00e1 stovek) kampan\u00ed na t\u00e9to soci\u00e1ln\u00ed s\u00edti.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Nastaven\u00ed c\u00edlov\u00e9 skupiny<\/h3>\n\n\n\n<p>Po zvolen\u00ed c\u00edle \u201eN\u00e1v\u0161t\u011bvy webu\u201d se p\u0159esouv\u00e1me v rozhran\u00ed pro spr\u00e1vu kampan\u011b do sekce \u201eC\u00edlov\u00e1 skupina\u201d. Zde m\u00e1me dv\u011b mo\u017enosti:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>C\u00edlovou skupinu m\u016f\u017eeme zvolit z <strong>p\u0159ednastaven\u00fdch skupin<\/strong> od LinkedIn (p\u0159\u00edpadn\u011b lze vybrat n\u00e1mi ulo\u017eenou c\u00edlovou skupinu).<\/li>\n\n\n\n<li>Dal\u0161\u00ed variantou je tvorba <strong>vlastn\u00edho publika<\/strong>, kde je pot\u0159eba doplnit lokality a jazyk profilu.<\/li>\n<\/ol>\n\n\n\n<p>A\u0165 u\u017e se rozhodneme pro p\u0159ednastavenou c\u00edlovou skupinu \u010di pro vlastn\u00ed c\u00edlovou skupinu, nesm\u00edme zapomenout na \u00fapravu volby lokality. LinkedIn nab\u00edz\u00ed v\u00fdb\u011br ze dvou mo\u017enost\u00ed, a to bu\u010f c\u00edlit na ty, kte\u0159\u00ed lokalitu ned\u00e1vno nav\u0161t\u00edvili nebo trvale \u017eij\u00ed \u010di pracuj\u00ed ve vybran\u00fdch lokalit\u00e1ch. P\u0159\u00edpadn\u011b je zde mo\u017enost \u201eTrval\u00e1 lokalita\u201d, kter\u00e1 n\u00e1m umo\u017e\u0148uje vybrat pouze ty, kte\u0159\u00ed v lokalit\u00e1ch trvale \u017eij\u00ed a pracuj\u00ed.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/07\/Cernovsky_LinkedIn_reklama_geocileni-1160x854-1.jpg\" alt=\"U c\u00edlov\u00e9 skupiny si nejprve projd\u011bte ve\u0161ker\u00e9 mo\u017enosti LinkedIn reklamy, teprve pot\u00e9 se pokuste vybrat c\u00edlovou skupinu, kter\u00e1 bude odpov\u00eddat va\u0161\u00ed c\u00edlov\u00e9 skupin\u011b, na kterou chcete reklamu c\u00edlit.\" class=\"wp-image-2044\"\/><figcaption class=\"wp-element-caption\">Volba spr\u00e1vn\u00e9ho c\u00edlen\u00ed alfa a omega \u00fasp\u011bchu s LinkedIn reklamou<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Volbu <strong>trval\u00e9 lokality<\/strong> doporu\u010duji, pokud nechcete z\u00edsk\u00e1vat nerelevantn\u00ed publikum z ciziny.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/07\/Cernovsky_LinkedIn_reklama_trvale_umisteni-1160x381-1.jpg\" alt=\"Tak jako Facebook nebo Instagram, i LinkedIn reklama nab\u00edz\u00ed mo\u017enost c\u00edlen\u00ed na u\u017eivatel\u00e9, kte\u0159\u00ed byly ned\u00e1vno v n\u011bjak\u00e9 lokalit\u011b nebo u\u017eivatel\u00e9, kte\u0159\u00ed se trvale pohybuj\u00ed v dan\u00e9 lokalit\u011b. Prvn\u00ed mo\u017enost\u00ed se m\u016f\u017eete vyhnout cizinc\u016fm a lidem, kte\u0159\u00ed se v dan\u00e9 lokalit\u011b norm\u00e1ln\u011b nepohybuj\u00ed.\" class=\"wp-image-2045\"\/><figcaption class=\"wp-element-caption\">Ve v\u011bt\u0161in\u011b kampan\u00ed doporu\u010duji volit trvalou lokalitu<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Pokud jste se rozhodli pro tvorbu vlastn\u00ed c\u00edlov\u00e9 skupiny je mo\u017eno c\u00edlovou skupinu d\u00e1le <strong>segmentovat<\/strong> a to pomoc\u00ed atribut\u016f c\u00edlov\u00e9 skupiny jako jsou informace o spole\u010dnosti (n\u00e1zev, obory, velikost spole\u010dnosti) nebo tak\u00e9 podle vzd\u011bl\u00e1n\u00ed, pracovn\u00edch zku\u0161enost\u00ed \u010di kon\u00ed\u010dk\u016f.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9758\" class=\"elementor elementor-9758\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">ZDARMA p\u0159\u00edstup k NEVE\u0158EJN\u00c9 p\u0159\u00edpadovce Facebook a Instagram reklamy, kter\u00e1 za ka\u017edou investovanou 1 K\u010d do reklamy p\u0159inesla 10 K\u010d a v\u00edce (ROAS 10+, PNO pod 10 %) - 10x N\u00c1VRATNOST za posledn\u00ed rok<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_case_study\" name=\"blog form venda case study\" aria-label=\"blog form venda case study\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9758\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"TOP 16 AI n\u00e1stroj\u016f v roce 2026 | Tom\u00e1\u0161 \u010cernovsk\u00fd\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"8588\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>P\u0159i nastaven\u00ed c\u00edlov\u00e9 skupiny objev\u00edte <strong>nejv\u011bt\u0161\u00ed v\u00fdhody<\/strong> inzerov\u00e1n\u00ed na soci\u00e1ln\u00ed s\u00edti LinkedIn oproti Facebooku. A\u0165 u\u017e chcete oslovit <a href=\"https:\/\/www.cernovsky.cz\/marketing\/b2c-b2b-marketing-chyby-rozdily\/\" class=\"rank-math-link\">B2B<\/a> spole\u010dnosti, HR \u010di marke\u0165\u00e1ky, u\u017eivatele dle pracovn\u00edch zku\u0161enost\u00ed \u010di jejich vzd\u011bl\u00e1n\u00ed \u2013 LinkedIn je opravdu skv\u011bl\u00e1 platforma, kter\u00e1 v\u00e1m s&nbsp;t\u00edmto m\u016f\u017ee pomoci.&nbsp;<\/p>\n\n\n\n<p>D\u00edky t\u011bmto mo\u017enostem c\u00edlen\u00ed se pro n\u011bkter\u00e9 firmy st\u00e1v\u00e1 reklama na <a href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a> mnohem \u00fa\u010dinn\u011bj\u0161\u00ed ne\u017e reklama na <a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebooku<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/07\/Cernovsky_LinkedIn_reklama_cileni_publika-1160x804-1.jpg\" alt=\"C\u00edlov\u00e9 skupiny na LinkedInu jsou men\u0161\u00ed ne\u017e na Facebooku a Instagramu. Nejenom, \u017ee u\u017eivatel\u016f na LinkedInu nen\u00ed tolik, ale hlavn\u011b je m\u016f\u017eete dost detailn\u011b specifikovat. Op\u011bt si d\u00e1vejte pozor, aby skupina nebyla moc mal\u00e1, pak je mo\u017en\u00e9, \u017ee by se v\u00e1m reklama nemusela rozeb\u011bhnout.\" class=\"wp-image-2046\"\/><figcaption class=\"wp-element-caption\">Doporu\u010duji volit c\u00edlen\u00ed podle n\u00e1zvu pracovn\u00ed pozice, oboru a tak\u00e9 podle seniority a zku\u0161enost\u00ed v oboru &#8211; touto kombinac\u00ed nejsp\u00ed\u0161e najdete va\u0161i c\u00edlovou skupinu<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Reklamn\u00ed syst\u00e9m <a href=\"https:\/\/www.linkedin.com\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a> umo\u017e\u0148uje tak\u00e9 vytvo\u0159it c\u00edlovou skupinu z <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/ad-targeting\/retargeting?trk=nw_ml_at\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">n\u00e1v\u0161t\u011bvn\u00edk\u016f webu<\/a>. D\u00edky tomu pak m\u016f\u017eete vyu\u017e\u00edt potenci\u00e1l <strong>remarketingu<\/strong> a znovu oslovit ned\u00e1vn\u00e9 n\u00e1v\u0161t\u011bvn\u00edky va\u0161eho webu. P\u0159\u00edpadn\u011b m\u016f\u017eete nahr\u00e1t seznam z\u00e1kazn\u00edk\u016f (e-mailov\u00e9 kontakty) nebo \u00fa\u010dt\u016f (webov\u00e9 adresy spole\u010dnost\u00ed).<\/p>\n\n\n\n<p>Dal\u0161\u00ed funkc\u00ed je \u201eRoz\u0161\u00ed\u0159en\u00ed c\u00edlov\u00e9 skupiny\u201d \u2013 velmi obdobn\u00e1 funkcionalita pro publikum, jako p\u0159i nastaven\u00ed inzerce v reklamn\u00edm syst\u00e9mu <a href=\"https:\/\/www.facebook.com\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Facebooku<\/a>. D\u00edky tomu lze oslovit podobn\u00e9 u\u017eivatele t\u011bm u\u017eivatel\u016fm, kter\u00e9 jsme definovali v c\u00edlov\u00e9 skupin\u011b.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/07\/Cernovsky_LinkedIn_reklama_rozsireni_cilove_skupiny-1160x837-1.jpg\" alt=\"P\u0159ehnan\u00e1 segmentace u LinkedIn reklamy tak\u00e9 nen\u00ed ide\u00e1ln\u00ed variantou. Doporu\u010duji c\u00edlovou skupinu dr\u017eet v des\u00edtk\u00e1ch tis\u00edc\u00edch, a\u017e stovk\u00e1ch tis\u00edc\u016f. Jednotky tis\u00edc\u016f nebo stovky lid\u00ed je velice mal\u00e1 c\u00edlovka a reklama se nejsp\u00ed\u0161 nerozjede a nebo bude p\u0159\u00edli\u0161 drah\u00e1.\" class=\"wp-image-2047\"\/><figcaption class=\"wp-element-caption\">Osobn\u011b toto roz\u0161\u00ed\u0159en\u00ed \u010dasto pou\u017e\u00edv\u00e1m &#8211; pom\u00e1h\u00e1 mi trochu zv\u011bt\u0161it c\u00edlovou skupinu a naj\u00edt tak p\u0159\u00edpadn\u011b u\u017eivatele, kte\u0159\u00ed nespadli do m\u00e9 segmentace<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Form\u00e1ty reklam na LinkedIn<\/h3>\n\n\n\n<p>Jako v\u011bt\u0161ina soci\u00e1ln\u00edch platforem nab\u00edz\u00ed i LinkedIn n\u011bkolik typ\u016f form\u00e1t\u016f reklamy. Mezi n\u011b pat\u0159\u00ed:<\/p>\n\n\n\n<p>Reklama s jedn\u00edm obr\u00e1zkem \u2013 Reklamu s pou\u017eit\u00edm obr\u00e1zku m\u016f\u017eete ve va\u0161em feedu p\u0159\u00edsp\u011bvk\u016f vid\u011bt nej\u010dast\u011bji. Sponzorovan\u00fd obsah vypad\u00e1 podobn\u011b jako b\u011b\u017en\u00fd p\u0159\u00edsp\u011bvek \u2013 jedin\u00fdm rozd\u00edlem je n\u00e1pis \u201cpromoted\u201d \u010di \u201csponzorov\u00e1no\u201d. <strong>Tuto reklamu pou\u017e\u00edv\u00e1m nej\u010dast\u011bji<\/strong>.<\/p>\n\n\n\n<p>Karuselov\u00e1 reklama \u2013 Obdobn\u011b jako na Facebooku lze vyu\u017e\u00edt i tzv. carousel. Reklama je slo\u017eena z popisu, n\u011bkolika grafick\u00fdch blok\u016f a CTA (call-to-action) tla\u010d\u00edtek.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/07\/Cernovsky_LinkedIn_reklama_carousel_format.jpg\" alt=\"Carousel (karusel) LinkedIn reklamu m\u00e1m osobn\u011b velice r\u00e1d. U n\u011bkter\u00fdch klient\u016f n\u00e1m generuje skv\u011bl\u00e9 v\u00fdsledky. Jen ji prost\u011b nem\u016f\u017eete vypublikovat na firemn\u00ed ze\u010f.\" class=\"wp-image-2048\"\/><figcaption class=\"wp-element-caption\">Carousel (karusel) reklama je skv\u011bl\u00fdm n\u00e1strojem, jak uk\u00e1zat v\u00edce benefit\u016f va\u0161\u00ed slu\u017eby \/ produktu, ale bohu\u017eel ji nem\u016f\u017eete vypublikovat na svou ze\u010f, budete ji muset promovat jako tzv. dark post<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Video reklama \u2013 Do obsahu reklamy tak\u00e9 m\u016f\u017eete pou\u017e\u00edt video. Pamatujte v\u0161ak, \u017ee v\u011bt\u0161ina lid\u00ed si na soci\u00e1ln\u00edch s\u00edt\u00edch pou\u0161t\u00ed videa bez p\u0159ehr\u00e1v\u00e1n\u00ed zvuku. Pokud se tedy rozhodnete pro propagaci video obsahu, dopl\u0148te jej o titulky.<\/p>\n\n\n\n<p>Textov\u00e1 reklama \u2013 Textov\u00e9 reklamy LinkedIn se podobaj\u00ed reklam\u00e1m ve vyhled\u00e1v\u00e1n\u00ed, jak\u00e9 zn\u00e1te nap\u0159\u00edklad z <a href=\"https:\/\/www.google.cz\/\" target=\"_blank\" rel=\"noopener\">Googlu<\/a> nebo <a href=\"https:\/\/www.seznam.cz\/\" target=\"_blank\" rel=\"noopener\">Seznamu<\/a>. Funguj\u00ed na z\u00e1klad\u011b zn\u00e1m\u00e9ho sch\u00e9matu placen\u00ed za proklik nebo za zobrazen\u00ed a zobrazuj\u00ed se v postrann\u00edm panelu.&nbsp;Zde se p\u0159izn\u00e1m, \u017ee tuto variantu jsem snad je\u0161t\u011b nikdy nepou\u017eil.<\/p>\n\n\n\n<p>Zv\u00fdrazn\u011bn\u00e1 reklama \u2013 Tyto zv\u00fdrazn\u011bn\u00e9 reklamy jsou p\u0159izp\u016fsoben\u00e9 ka\u017ed\u00e9mu \u010dlenovi s\u00edt\u011b LinkedIn na z\u00e1klad\u011b jeho dat z profilu. Vizu\u00e1ln\u011b se zobrazuj\u00ed s profilem dan\u00e9ho \u010dlov\u011bka a logem va\u0161\u00ed spole\u010dnosti. Tyto reklamy spadaj\u00ed do tzv. dynamick\u00fdch reklam. C\u00edlem je <strong>generov\u00e1n\u00ed nov\u00fdch fanou\u0161k<\/strong>\u016f. Je to obdoba Page Likes kampan\u011b z Facebooku.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9794\" class=\"elementor elementor-9794\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">TIP na ebook ZDARMA: Bu\u010fte \u00daSP\u011a\u0160N\u00cd na soci\u00e1ln\u00edch s\u00edt\u00edch s 21 nejv\u00edc TRENDY t\u00e9maty pro TVORBU vide\u00ed a p\u0159\u00edsp\u011bvk\u016f na Instagram, TikTok, YouTube, Threads, LinkedIn, X a Facebook\n(PDF)<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_21_video_ideas\" name=\"blog form 21 temat na videa a prispevky\" aria-label=\"blog form 21 temat na videa a prispevky\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9794\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"TOP 16 AI n\u00e1stroj\u016f v roce 2026 | Tom\u00e1\u0161 \u010cernovsk\u00fd\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"8588\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Reklama ve zpr\u00e1v\u011b \u2013 Zn\u00e1te ten pocit, kdy\u017e se p\u0159ihl\u00e1s\u00edte do LinkedIn a m\u00e1te n\u011bkolik nov\u00fdch zpr\u00e1v? Je pravd\u011bpodobn\u00e9, \u017ee n\u011bkter\u00e9 z nich jsou pr\u00e1v\u011b tyto reklamn\u00ed zpr\u00e1vy. Op\u011bt se jedn\u00e1 o form\u00e1t reklamy, kter\u00fd <strong>\u010dasto pou\u017e\u00edv\u00e1m<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/07\/Cernovsky_LinkedIn_reklama_formaty_reklamy-1160x575-1.png\" alt=\"Form\u00e1ty reklamy na LinkedInu jsou r\u016fzn\u00e9, ale v\u011bt\u0161inou se podobaj\u00ed t\u011bm na Facebooku a Instagramu a tud\u00ed\u017e by pro v\u00e1s m\u011blo b\u00fdt jednoduch\u00e9 jejich pochopen\u00ed a tak\u00e9 specifikace.\" class=\"wp-image-2049\"\/><figcaption class=\"wp-element-caption\">V\u00fdb\u011br form\u00e1t\u016f reklamy je obdobn\u00fd jako na Facebooku a Instagramu<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Um\u00edst\u011bn\u00ed reklamy<\/h3>\n\n\n\n<p>V sekci um\u00edst\u011bn\u00ed reklamy m\u00e1me automaticky za\u0161krtnuto \u201eZapnout zobrazov\u00e1n\u00ed v reklamn\u00ed s\u00edti partnersk\u00fdch str\u00e1nek <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/native-advertising\/linkedin-audience-network?trk=sem_lms_gaw&amp;src=go-pa&amp;veh=LMS_EMEA_Deprioritized_ROE_Search_Google-Brand_DR-PRS_Broad_Features-Alpha_All_RestOfLanguages_Core_431774393689__linkedin%20audience%20network_c__kwd-360861196932_9670223421&amp;mcid=6612464045041733646&amp;cname=LMS_EMEA_Deprioritized_ROE_Search_Google-Brand_DR-PRS_Broad_Features-Alpha_All_RestOfLanguages_Core&amp;camid=9670223421&amp;asid=98045930303&amp;targetid=kwd-360861196932&amp;crid=431774393689&amp;placement=&amp;dev=c&amp;ends=1&amp;gclid=CjwKCAjwrPCGBhALEiwAUl9X08DQ3ynzvE4ZQKwhaYfLpn38xJ3jRNon3OVEVs5JRqg26UddGW_hLBoCEtEQAvD_BwE&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noopener\">LinkedIn Audience Network<\/a>.\u201d I kdy\u017e LinkedIn slibuje v\u011bt\u0161\u00ed zobrazov\u00e1n\u00ed reklamy a lep\u0161\u00ed v\u00fdsledky, je zde riziko, \u017ee se reklama bude zobrazovat na webech a v aplikac\u00edch, kde bychom necht\u011bli b\u00fdt propagov\u00e1ni. Pro zaji\u0161t\u011bn\u00ed \u201ebrand safety\u201c je lep\u0161\u00ed tuto mo\u017enost nechat vypnutou.&nbsp;<strong>Osobn\u011b ji v drtiv\u00e9 v\u011bt\u0161in\u011b kampan\u00ed vyp\u00edn\u00e1m<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/07\/Cernovsky_LinkedIn_reklama_audience_network-1160x290-1.jpg\" alt=\"Osobn\u011b m\u00e1m zku\u0161enosti s Audience Network na LinkedIn platform\u011b takov\u00e9, \u017ee bych je rad\u011bji nepou\u017e\u00edval. V\u00fdkonnost nebyla lep\u0161\u00ed, ba naopak. Ka\u017edop\u00e1dn\u011b nepop\u00edr\u00e1m, \u017ee se nem\u016f\u017ee nic \u010dasem m\u011bnit, a \u017ee se nem\u016f\u017ee jednat o dobr\u00e9 um\u00edst\u011bn\u00ed reklamy.\" class=\"wp-image-2051\"\/><figcaption class=\"wp-element-caption\">Audience Network na LinkedInu nefunguje tak dob\u0159e jako na Facebooku a Instagramu, doporu\u010duji nepou\u017e\u00edvat<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Rozpo\u010det a pl\u00e1nov\u00e1n\u00ed<\/h3>\n\n\n\n<p>V sekci rozpo\u010det a pl\u00e1nov\u00e1n\u00ed si m\u016f\u017eeme nastavit typ rozpo\u010dtu na kampa\u0148, d\u00e1le pak od kdy do kdy se bude kampa\u0148 doru\u010dovat a o jak\u00fd typ nab\u00eddky se bude jednat.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/07\/Cernovsky_LinkedIn_reklama_rozpocet-1160x867-1.jpg\" alt=\"V\u017edy rad\u011bji nastavuji reklamu se z\u00e1chrannou brzdou, co\u017e je celkov\u00fd budget. K n\u011bmu d\u00e1v\u00e1m denn\u00ed budget, kter\u00fd se vypo\u010d\u00edt\u00e1m tak, abych v\u011bd\u011bl, kdy mi m\u00e1 kampa\u0148 kon\u010dit. \" class=\"wp-image-2050\"\/><figcaption class=\"wp-element-caption\">Nastaven\u00ed budgetu a d\u00e9lky kampan\u011b je trochu krkolomn\u00e9 pro ldii se zku\u0161enostmi z Google Ads \/ Sklik neo Facebook reklamy<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>R\u00e1d vol\u00edm <strong>celkov\u00fd budget a denn\u00ed budget<\/strong>. T\u00edmto si zajist\u00edm, \u017ee kampa\u0148 proinvestuje p\u0159esn\u011b tolik financ\u00ed, kolik bude pot\u0159eba a z\u00e1rove\u0148 bude investovat finance rovnom\u011brn\u011b.<\/p>\n\n\n\n<p>D\u00e1le r\u00e1d vol\u00edm <strong>manu\u00e1ln\u00ed bidding<\/strong>, by\u0165 v\u00e1s bude LinkedIn nab\u00e1dat k automatick\u00e9mu. Mn\u011b se ze zku\u0161enosti osv\u011bd\u010dilo volit ru\u010dn\u00ed (manu\u00e1ln\u00ed) bidding na konverze \/ prokliky \/ z\u00e1sah. S cenou u manu\u00e1ln\u00edho biddingu si mus\u00edte trochu hr\u00e1t, a sledovat ji podle v\u00fdvoje kampan\u00ed.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011brem<\/h2>\n\n\n\n<p>V\u011b\u0159\u00edm, \u017ee v\u00e1m m\u016fj n\u00e1vod na reklamu na LinkedIn pomohl a \u017ee m\u00e1te nyn\u00ed chu\u0165 za\u0159adit tuto platformu do va\u0161eho marketingov\u00e9ho mixu. C\u00edlen\u00ed na t\u00e9to platform\u011b je velmi \u00fa\u010dinn\u00e9 a u\u017e jen pro to m\u00e1 smysl kampa\u0148 na LinkedIn vyzkou\u0161et.<\/p>\n\n\n\n<p>Denn\u011b sd\u00edl\u00edm hodnotn\u00e9 tipy na&nbsp;sv\u016fj&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>&nbsp;profil a na&nbsp;<a href=\"https:\/\/www.tiktok.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a>. Na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovskycz\/\" target=\"_blank\" rel=\"noreferrer noopener\">pracovn\u00edm Instagramu<\/a>&nbsp;najdete dal\u0161\u00ed tipy pro va\u0161i reklamu a na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovsky_tomas\/\" target=\"_blank\" rel=\"noreferrer noopener\">osobn\u00edm Instagramu<\/a>&nbsp;najdete i st\u0159\u00edpky z&nbsp;m\u00e9ho osobn\u00edho \u017eivota, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n<p>M\u011bjte se LinkedInov\u011b!<\/p>\n\n\n\n<p>Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na&nbsp;str\u00e1nce&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/o-mne\/\">O mn\u011b<\/a>, m\u00e9 hodnoty naleznete na&nbsp;stejn\u00e9 str\u00e1nce a m\u00e9 slu\u017eby najdete na&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/specializace\/\">str\u00e1nce specializace zde<\/a>. Pokud byste si cht\u011bli ov\u011b\u0159it kvalitu m\u00e9 pr\u00e1ce,&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/reference\/\">mrkn\u011bte tady<\/a>.<\/p>\n\n\n\n<p>Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zdroje<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.suzzie.cz\" target=\"_blank\" rel=\"noopener\">https:\/\/www.suzzie.cz<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/pixabay.com\" target=\"_blank\" rel=\"noopener\">https:\/\/pixabay.com<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u011bhem roku v\u00e1s pravideln\u011b z\u00e1sobuji radami, triky a n\u00e1vody na r\u016fzn\u00e9 druhy reklam a marketingov\u00fdch strategi\u00ed. Dnes se zam\u011b\u0159\u00edme na platformu LinkedIn, kter\u00e1 m\u00e1 obrovsk\u00fd potenci\u00e1l, kter\u00fd m\u016f\u017eete vyu\u017e\u00edt i vy! Osobn\u011b jsme spravoval v\u00edce ne\u017e des\u00edtky, sp\u00ed\u0161e stovky kampan\u00ed na LinkedInu pro men\u0161\u00ed, ale i v\u011bt\u0161\u00ed firmy. Co jsem se nau\u010dil? Co je to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5646,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"linkedin","footnotes":""},"categories":[9],"tags":[13,7,11],"class_list":["post-2035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-linkedin","tag-reklama","tag-socialni-site"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=2035"}],"version-history":[{"count":4,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2035\/revisions"}],"predecessor-version":[{"id":9870,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/2035\/revisions\/9870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/5646"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=2035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=2035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=2035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}