{"id":1994,"date":"2021-06-21T08:36:58","date_gmt":"2021-06-21T06:36:58","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=1994"},"modified":"2024-04-22T14:38:40","modified_gmt":"2024-04-22T12:38:40","slug":"instagram-reels","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/instagram-reels\/","title":{"rendered":"Instagram Reels: co to je, srovn\u00e1n\u00ed s Tiktokem, v\u00fdhody a nev\u00fdhody"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>V polovin\u011b roku 2020<\/strong> p\u0159i\u0161el Instagram s <strong>nov\u00fdm form\u00e1tem kr\u00e1tk\u00fdch videosekvenc\u00ed<\/strong>. Naz\u00fdv\u00e1 se <strong>Instagram<\/strong> <strong>Reels<\/strong> a je inspirovan\u00fd soci\u00e1ln\u00ed s\u00edt\u00ed <a class=\"rank-math-link\" href=\"https:\/\/www.cernovsky.cz\/marketing\/tiktok-vyhody-tipy\/\"><strong>TikTok<\/strong><\/a>, kterou si obl\u00edbili zejm\u00e9na teenage\u0159i a mlad\u00ed lid\u00e9 do 25 let (dnes u\u017e je na TikToku v\u011bt\u0161ina u\u017eivatel\u016f star\u0161\u00edch 18 let). U\u017e na prvn\u00ed pohled ale najdeme mezi ob\u011bma platformami z\u00e1sadn\u00ed rozd\u00edly. <strong>Ka\u017ed\u00e1 z nich m\u00e1 svoje plusy a m\u00ednusy<\/strong> a d\u00e1 se s n\u00ed pracovat trochu jinak. Pokud byste cht\u011bli <a href=\"https:\/\/www.cernovsky.cz\/marketing\/jak-uspet-na-instagramu\/\" data-type=\"post\" data-id=\"2216\">usp\u011bt na Instagramu, mrkn\u011bte tady<\/a>. Poj\u010fme si tedy nejprve kr\u00e1tce p\u0159edstavit samotn\u00fd kan\u00e1l <strong>Reels<\/strong> a n\u00e1sledn\u011b se p\u0159esuneme k jeho vyu\u017eit\u00ed v marketingu i porovn\u00e1n\u00ed s <strong>TikTokem<\/strong>.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1, jak vyprodat sklady d\u00edky Facebook, Instagram a Google Ads reklam\u011b s PNO pod 15 % (jako se to povedlo u na\u0161eho klienta), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\">p\u0159\u00edpadovou studii najdete tady<\/a>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/06\/Cernovsky_Instagram_Reels_ikona-1.jpeg\" alt=\"Instagram je velice modern\u00ed platforma, kter\u00e1 se soust\u0159ed\u00ed na tvorbu obsahu, kter\u00fd je hezk\u00fd, poveden\u00fd a l\u00edbiv\u00fd. Ani Instagram Reels nejsou v\u00fdjimkou.\" class=\"wp-image-2003\" style=\"width:804px;height:603px\"\/><figcaption class=\"wp-element-caption\">Instagram Reels je nov\u00fd form\u00e1t, kter\u00fd v\u00edcem\u00e9n\u011b duplikuje TikTok (podobn\u00e9 se stalo se Snapchatem a Instagram Stories)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak Instagram Reels funguj\u00ed?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Princip je jednoduch\u00fd, <strong>Reels maj\u00ed sv\u016fj vlastn\u00ed kan\u00e1l s ikonkou filmu, ale daj\u00ed se vkl\u00e1dat i do klasick\u00e9ho feedu<\/strong>, co\u017e kv\u016fli zv\u00fd\u0161en\u00ed dosahu ur\u010dit\u011b doporu\u010duji. Pro vytvo\u0159en\u00ed sta\u010d\u00ed kliknout na ikonku pro p\u0159id\u00e1n\u00ed p\u0159\u00edsp\u011bvku v prav\u00e9m horn\u00edm rohu a n\u00e1sledn\u011b vybrat Sekvence. P\u0159\u00edpadn\u011b se na <strong>tvorbu Reels<\/strong> dostanete i p\u0159es Stories.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/06\/Cernovsky_Instagram_Reels_pridat.jpg\" alt=\"Instagram Reels je mo\u017en\u00e9 naj\u00edt z v\u00edce m\u00edst v aplikaci. Siln\u011b doporu\u010duji vyzkou\u0161et, kter\u00e9 Reels budou na va\u0161i c\u00edlovou skupinu fungovat a jak\u00fd obsah je ten, kter\u00fd bude va\u0161i c\u00edlovku bavit.\" class=\"wp-image-1996\" style=\"width:532px;height:1151px\"\/><figcaption class=\"wp-element-caption\">Prvn\u00ed varianta p\u0159id\u00e1n\u00ed Instagram Reels skrze ikonku vpravo naho\u0159e<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/06\/Cernovsky_Instagram_Reels_pridat_2.jpg\" alt=\"Instagram Reels je tak\u00e9 mo\u017en\u00e9 naj\u00edt skrze Instagram Stories form\u00e1tu. Jak je zvykem u nov\u00fdch form\u00e1t\u016f na Instagramu, v\u017edy se je sna\u017e\u00ed do aplikace implementovat tak, aby byly dohledateln\u00e9 ze v\u0161ech m\u00edst.\" class=\"wp-image-1997\" style=\"width:525px;height:1134px\"\/><figcaption class=\"wp-element-caption\">Druh\u00e1 varianta p\u0159id\u00e1n\u00ed Instagram Reels skrze Instagram Stories<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pak u\u017e m\u016f\u017eete <strong>nat\u00e1\u010det nebo p\u0159idat hotov\u00e9 video z galerie <\/strong>ve va\u0161em chytr\u00e9m telefonu, jen pozor na to, \u017ee <strong>obr\u00e1zky p\u0159idat nejdou<\/strong>. Tak\u00e9 je mo\u017en\u00e9 pou\u017e\u00edt nejr\u016fzn\u011bj\u0161\u00ed <strong>filtry<\/strong> nebo samolepky a \u017e\u00e1douc\u00ed je i <a class=\"rank-math-link\" href=\"https:\/\/www.cernovsky.cz\/produktivita-seberozvoj\/hudba-pro-praci-soustredeni\/\"><strong>hudba<\/strong><\/a>. Pokud mo\u017enost p\u0159id\u00e1n\u00ed hudby m\u00e1te, ur\u010dit\u011b ji vyu\u017eijte, t\u00edm, \u017ee ji u\u017eivatel\u00e9 Instagramu budou hledat, m\u00e1te v\u011bt\u0161\u00ed pravd\u011bpodobnost, \u017ee se \u010dast\u011bji zobraz\u00ed i va\u0161e videosekvence. Zde doporu\u010duji nav\u0161t\u00edvit web: <a href=\"https:\/\/tokboard.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">tokboard.cz<\/a> Zde najdete trendy p\u00edsni\u010dky v aktu\u00e1ln\u00edm t\u00fddnu z TikToku. V\u017edy je lep\u0161\u00ed do va\u0161ich Reels pou\u017e\u00edt trendy p\u00edsni\u010dky, jeliko\u017e ta zvy\u0161uje organick\u00fd z\u00e1sah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1 jak dos\u00e1hnout PNO (pod\u00edl n\u00e1klad\u016f na obratu) pod 20 % d\u00edky v\u00fdkonnostn\u00ed TikTok reklam\u011b (5x n\u00e1vratnost investice do reklamy), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\">p\u0159\u00edpadovou studii TikTok najdete tady<\/a>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/06\/Cernovsky_Instagram_Reels_hudba_Tokboard-1160x1905-1.jpg\" alt=\"U Reels je d\u016fle\u017eit\u00e1 dobr\u00e1 hudba. Co je dobr\u00e9 u hudby je docela zav\u00e1d\u011bj\u00edc\u00ed, jeliko\u017e pro ka\u017ed\u00e9ho je dobr\u00e9 n\u011bco jin\u00e9ho. T\u00e9to nuanci m\u016f\u017eete p\u0159edej\u00edt tak, \u017ee vyu\u017eijete aktu\u00e1ln\u011b trendy hudbu, kterou nav\u00edc algoritmy podporuj\u00ed a lid\u00e9 ji vyhled\u00e1vaj\u00ed.\" class=\"wp-image-1998\"\/><figcaption class=\"wp-element-caption\">Doporu\u010duji vyu\u017e\u00edt port\u00e1lu Tokboard a to nejenom pro najit\u00ed dobr\u00e9 muziky pro TikTok, ale tak\u00e9 pro Reels<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Potom u\u017e sta\u010d\u00ed jen <strong>video dob\u0159e sest\u0159\u00edhat, vybrat n\u00e1hledov\u00fd obr\u00e1zek a napsat kr\u00e1tk\u00fd text s v\u00fdsti\u017en\u00fdmi hashtagy<\/strong> podobn\u011b jako u klasick\u00e9ho postu. Pozor ale na p\u0159\u00edli\u0161 dlouh\u00e9 texty, u Reels je u\u017eivatel\u00e9 \u010dtou <strong>minim\u00e1ln\u011b<\/strong>. Rad\u011bji se soust\u0159e\u010fte na sd\u011blen\u00ed, kter\u00e9 najdou p\u0159\u00edmo ve videu a ide\u00e1ln\u011b p\u0159idejte i CTA (v\u00fdzvu k akci).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"473\" height=\"1024\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_Instagram_Reels_video-473x1024.jpg\" alt=\"\" class=\"wp-image-7751\" srcset=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_Instagram_Reels_video-473x1024.jpg 473w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_Instagram_Reels_video-139x300.jpg 139w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_Instagram_Reels_video-768x1662.jpg 768w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_Instagram_Reels_video-710x1536.jpg 710w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_Instagram_Reels_video-946x2048.jpg 946w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_Instagram_Reels_video.jpg 1170w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><figcaption class=\"wp-element-caption\">N\u00e1hled Instagram Reels z m\u00e9ho firemn\u00edho profilu<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sledovat Reels ostatn\u00edch m\u016f\u017eete pod zmi\u0148ovanou ikonkou filmov\u00e9ho p\u00e1sma. Krom\u011b toho se zobrazuj\u00ed i ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed a naraz\u00edte na n\u011b tak\u00e9 ve standardn\u00edm&nbsp;Instagram feedu. V\u011bt\u0161ina u\u017eivatel\u016f je tam sd\u00edl\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/06\/Cernovsky_Instagram_Reels.jpg\" alt=\"Instagram Reels z\u00edskaly svou ikonku na spodku aplikace Instagram. Tu\u0161\u00edm, \u017ee zde d\u0159\u00edve b\u00fdvalo IGTV, ale tento form\u00e1t u\u017e Instagram tolik netla\u010d\u00ed jako pr\u00e1v\u011b zm\u00edn\u011bn\u00e9 Instagram Reels.\" class=\"wp-image-1999\" style=\"width:442px;height:956px\"\/><figcaption class=\"wp-element-caption\">Ikonka Reels je na Instagramu uprost\u0159ed dole<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V \u010dem se tento form\u00e1t li\u0161\u00ed od Tiktoku?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram <strong><a href=\"https:\/\/about.instagram.com\/blog\/announcements\/shedding-more-light-on-how-instagram-works\" target=\"_blank\" rel=\"noreferrer noopener\">Reels maj\u00ed jin\u00fd algoritmus<\/a><\/strong>, kter\u00fd jen \u010d\u00e1ste\u010dn\u011b souvis\u00ed s va\u0161\u00edm chov\u00e1n\u00edm na Instagramu. Naproti tomu TikTok obsah p\u0159esn\u011b p\u0159izp\u016fsobuje tomu, jakou pou\u017e\u00edv\u00e1te jazykovou mutaci str\u00e1nek, jak\u00e9 m\u00e1te za\u0159\u00edzen\u00ed a jak\u00e9 jsou va\u0161e obl\u00edben\u00e9 hashtagy, p\u0159\u00edpadn\u011b co preferujete v obsahu videa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Krom\u011b toho je TikTok re\u00e1ln\u011bj\u0161\u00ed. Reels stav\u00ed podobn\u011b jako cel\u00fd Instagram na estetick\u00e9m proveden\u00ed a zna\u010dk\u00e1m slou\u017e\u00ed jako dal\u0161\u00ed prodejn\u00ed kan\u00e1l. Zaj\u00edmavou mo\u017enost\u00ed je tak\u00e9 pos\u00edl\u00e1n\u00ed Reels. M\u016f\u017eete tu <a href=\"https:\/\/www.megapixel.cz\/jak-natocit-video-ktere-vezme-dech-nejen-vam\" target=\"_blank\" rel=\"noreferrer noopener\">nat\u00e1\u010det, st\u0159\u00edhat a upravovat videa<\/a><strong> <\/strong>v d\u00e9lce od 15 do 30 sekund, zat\u00edmco TikTok nab\u00edz\u00ed v\u011bt\u0161\u00ed \u010dasov\u00e9 rozmez\u00ed, a to od 3 do 60 sekund. <strong>Toto se v roce 2022 zm\u011bnilo<\/strong>. <strong>TikTok<\/strong> umo\u017e\u0148uje nahr\u00e1t videa v d\u00e9lce <strong>10 minut<\/strong> a <strong>Instagram Reels<\/strong> do <strong>90 vte\u0159in<\/strong> (\u010derven 2022). V obou p\u0159\u00edpadech pak m\u016f\u017eete k nat\u00e1\u010den\u00ed pou\u017e\u00edvat pouze smartphone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hlavn\u00ed v\u00fdhodou Instagram Reels je snadn\u011bj\u0161\u00ed z\u00edsk\u00e1n\u00ed nov\u00fdch fanou\u0161k\u016f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zat\u00edmco se stories a pevn\u00fdmi posty v Instagram feedu je dnes bez propagace velmi obt\u00ed\u017en\u00e9 oslovit nov\u00e9 u\u017eivatele, se zaj\u00edmav\u00fdm Instagram Reels se v\u00e1m to m\u016f\u017ee poda\u0159it. A dokonce pom\u011brn\u011b jednodu\u0161e. Nejlep\u0161\u00ed je <strong>skloubit v\u00e1\u0161 produkt s aktu\u00e1ln\u00edmi trendy a p\u0159edstavit ho v tomto kan\u00e1lu z\u00e1bavnou formou<\/strong>. K \u00fasp\u011bchu u va\u0161ich st\u00e1vaj\u00edc\u00edch i nov\u00fdch sleduj\u00edc\u00edch v\u00e1m pom\u016f\u017eou hlavn\u011b origin\u00e1ln\u00ed n\u00e1pady, vtipn\u00e9 st\u0159ihy a vhodn\u011b zvolen\u00e1 hudba.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/06\/Cernovsky_Instagram_Reels_story-1160x773-1.jpg\" alt=\"D\u00edky nov\u00fdm form\u00e1t\u016fm je v\u017edy dobr\u00e9 z\u00edskat n\u011bjak\u00fd ten boost a z\u00edskat nov\u00e9 views a nov\u00e9 fanou\u0161ky, d\u00edky tomu, \u017ee algoritmus tyto Reels tla\u010d\u00ed v\u00edce v syst\u00e9mu, aby se dostaly mezi nov\u00e9 u\u017eivatele.\" class=\"wp-image-2004\"\/><figcaption class=\"wp-element-caption\">Ka\u017ed\u00fd nov\u00fd form\u00e1t na platform\u011b je v\u00edce podporov\u00e1n a m\u00e1 v\u011bt\u0161\u00ed organick\u00fd z\u00e1sah &#8211; v\u017edy doporu\u010duji jeho vyu\u017eit\u00ed<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V posledn\u00ed dob\u011b se i v Instagram Reels za\u010daly hodn\u011b pou\u017e\u00edvat <strong>vizu\u00e1ln\u00ed nebo hlasov\u00e9 filtry<\/strong> a tak\u00e9 je mo\u017en\u00e9 vtipn\u011b reagovat na sekvenci jin\u00e9ho u\u017eivatele. Pokud ale chcete p\u016fsobit seri\u00f3zn\u011b, <strong>s t\u011bmito funkcemi to ur\u010dit\u011b nep\u0159eh\u00e1n\u011bjte<\/strong>. Velmi z\u00e1le\u017e\u00ed na tom, v jak\u00e9m oboru se pohybujete a co fanou\u0161k\u016fm, respektive potenci\u00e1ln\u00edm klient\u016fm nab\u00edz\u00edte.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9758\" class=\"elementor elementor-9758\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">ZDARMA p\u0159\u00edstup k NEVE\u0158EJN\u00c9 p\u0159\u00edpadovce Facebook a Instagram reklamy, kter\u00e1 za ka\u017edou investovanou 1 K\u010d do reklamy p\u0159inesla 10 K\u010d a v\u00edce (ROAS 10+, PNO pod 10 %) - 10x N\u00c1VRATNOST za posledn\u00ed rok<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_case_study\" name=\"blog form venda case study\" aria-label=\"blog form venda case study\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9758\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pravideln\u00e1 a konzistentn\u00ed tvorba<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Stejn\u011b jako u b\u011b\u017en\u00fdch post\u016f ale <strong><a href=\"https:\/\/businessgram.eu\/kolik-byste-toho-meli-vlastne-zverejnovat-aby-vas-mel-instagram-rad\/\" target=\"_blank\" rel=\"noreferrer noopener\">mus\u00edte b\u00fdt konzistentn\u00ed<\/a><\/strong>. V posledn\u00ed dob\u011b se uv\u00e1d\u00ed, \u017ee byste m\u011bli publikovat alespo\u0148 <strong>jedno Instagram Reels t\u00fddn\u011b <\/strong>a k tomu samoz\u0159ejm\u011b nesm\u00edte zapomenout ani na 2 a\u017e 3 pevn\u00e9 p\u0159\u00edsp\u011bvky za t\u00fdden a nejm\u00e9n\u011b jedno Stories denn\u011b. S\u00e1m jsem v roce 2022 otestoval publikovat Reels 1x denn\u011b a <strong>m\u016fj profil kone\u010dn\u011b za\u010dal po dlouh\u00e9 dob\u011b r\u016fst.<\/strong> Dosahy \u0161ly prakticky z nuly na <strong>stovky tis\u00edc zhl\u00e9dnut\u00ed<\/strong> m\u00fdch p\u0159\u00edsp\u011bvk\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"473\" height=\"1024\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_Instagram_Reels_video_frekvence-473x1024.jpg\" alt=\"Eduka\u010dn\u00ed obsah na Instagramu za\u010dal d\u00edky Instagram Reels kone\u010dn\u011b p\u0159itahovat nov\u00e9 followers na m\u016fj Instagram profil. Je to aktu\u00e1ln\u011b jedna z nejlep\u0161\u00edch metod, jak vyr\u016fst sv\u016fj profil na Instagramu.\" class=\"wp-image-7753\" srcset=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_Instagram_Reels_video_frekvence-473x1024.jpg 473w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_Instagram_Reels_video_frekvence-139x300.jpg 139w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_Instagram_Reels_video_frekvence-768x1662.jpg 768w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_Instagram_Reels_video_frekvence-710x1536.jpg 710w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_Instagram_Reels_video_frekvence-946x2048.jpg 946w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_Instagram_Reels_video_frekvence.jpg 1170w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><figcaption class=\"wp-element-caption\">Duplikuji TikTokov\u00fd obsah na Instagram, jedn\u00e1 se prim\u00e1rn\u011b o eduka\u010dn\u00ed a vzd\u011bl\u00e1vac\u00ed videa<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sna\u017e\u00edm se testovat r\u016fzn\u00e1 t\u00e9mata a r\u016fzn\u00e9 form\u00e1ty Instagram Reels. Nicm\u00e9n\u011b u\u017e te\u010f po p\u00e1r vide\u00edch vid\u00edm, \u017ee to je aktu\u00e1ln\u011b <strong>nejlep\u0161\u00ed n\u00e1stroj pro r\u016fst profilu na Instagramu<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"802\" height=\"1024\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_Instagram_Reels_video_rust_Instagramu-802x1024.jpeg\" alt=\"Obrovsk\u00e9 n\u00e1r\u016fsty zasa\u017een\u00ed nov\u00fdch fanou\u0161k\u016f a tak\u00e9 p\u0159\u00edsun nov\u00fdch followers d\u00edky Instagram Reels.\" class=\"wp-image-7755\" style=\"width:565px;height:722px\" srcset=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_Instagram_Reels_video_rust_Instagramu-802x1024.jpeg 802w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_Instagram_Reels_video_rust_Instagramu-235x300.jpeg 235w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_Instagram_Reels_video_rust_Instagramu-768x980.jpeg 768w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2022\/07\/Cernovsky_Instagram_Reels_video_rust_Instagramu.jpeg 1169w\" sizes=\"(max-width: 802px) 100vw, 802px\" \/><figcaption class=\"wp-element-caption\">Sice m\u00e1m m\u00e1lo followers, ale Instagram nen\u00ed m\u016fj hlavn\u00ed kan\u00e1l, i tak je vid\u011bt obrovsk\u00fd r\u016fst d\u00edky Instagram Reels form\u00e1tu<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mezi nev\u00fdhody tohoto form\u00e1tu pat\u0159\u00ed \u010dasov\u00e1 n\u00e1ro\u010dnost a slo\u017eit\u00fd algoritmus<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Narozd\u00edl od stories v\u00e1m vytvo\u0159en\u00ed Instagram Reels zabere <strong>mnohem v\u00edce \u010dasu<\/strong>, t\u0159eba i <strong>n\u011bkolik hodin<\/strong>. Za z\u00edsk\u00e1n\u00ed nov\u00fdch interakc\u00ed a p\u0159\u00edpadn\u011b i followers to ale ur\u010dit\u011b stoj\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center is-image-fill has-black-color has-text-color has-background has-medium-font-size\" style=\"background-color:#dbfbdb\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<p class=\"has-large-font-size wp-block-paragraph\"><em><strong>PRO TIP<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete, aby v\u00e1m <strong>profesion\u00e1lov\u00e9 pom\u00e1hali<\/strong> s tvorbou video obsahu na soci\u00e1ln\u00ed s\u00edt\u011b?<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"line-height:1.2\">TikTok videa, Instagram a Facebook Reels, YouTube Shorts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00edskejte <strong>10 tis\u00edc<\/strong> nebo <strong>100 tis\u00edc zhl\u00e9dnut\u00ed<\/strong> u va\u0161ich vide\u00ed a prod\u00e1vejte jednodu\u0161e!<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"line-height:1.2\">A cena?&nbsp;Nebojte, majlant to nen\u00ed. V\u00edce se o t\u00e9to <a href=\"https:\/\/www.cernovsky.cz\/strihani-videi-podnikatel\/\">slu\u017eb\u011b st\u0159\u00edh\u00e1n\u00ed kr\u00e1tk\u00fdch vide\u00ed na TikTok a dal\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u011b dozv\u00edte zde<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak takov\u00e1 videa vypadaj\u00ed? Mrkn\u011bte nap\u0159. ke <a href=\"https:\/\/www.tiktok.com\/@cernovskycz\" data-type=\"URL\" data-id=\"https:\/\/www.tiktok.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">mn\u011b na TikTok<\/a>.<\/p>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png);background-position:50% 51%\"><a href=\"https:\/\/www.cernovsky.cz\/strihani-videi-podnikatel\/\"><img loading=\"lazy\" decoding=\"async\" width=\"612\" height=\"408\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png\" alt=\"\" class=\"wp-image-8499 size-full\" srcset=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png 612w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg-300x200.png 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdhodu samoz\u0159ejm\u011b m\u00e1te, pokud prod\u00e1v\u00e1te vizu\u00e1ln\u011b zaj\u00edmav\u00fd produkt, t\u0159eba i v n\u011bkolika barevn\u00fdch variant\u00e1ch, kter\u00e9 m\u016f\u017eete v jednom videu odprezentovat. Na druhou stranu je tento form\u00e1t velice variabiln\u00ed a funguje i produkt\u016fm a slu\u017eb\u00e1m, kter\u00e9 nemus\u00ed jen fotkami ve feedu zaujmout. Pokud byste cht\u011bli investovat do zaru\u010den\u00e9ho generov\u00e1n\u00ed nov\u00fdch fanou\u0161k\u016f a z\u00e1sahu, investujte do reklamy&#8230; vizu\u00e1ln\u00ed produkty budou dob\u0159e fungovat i v <a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\" data-type=\"post\" data-id=\"1912\">reklam\u011b na Facebooku a Instagramu<\/a>. Tak\u00e9 reklama v <a href=\"https:\/\/www.cernovsky.cz\/marketing\/ppc-reklama\/\" data-type=\"post\" data-id=\"7574\">Google Ads<\/a> funguje skv\u011ble, hlavn\u011b <a href=\"https:\/\/www.cernovsky.cz\/marketing\/ppc-reklama\/\" data-type=\"post\" data-id=\"7574\">Google Shopping Ads<\/a> nebo <a href=\"https:\/\/www.cernovsky.cz\/marketing\/youtube-reklama-navod\/\" data-type=\"post\" data-id=\"7562\">YouTube Ads<\/a>. No a pokud byste m\u011bli p\u0159ipraven\u00fd obsah i na TikTok, <a href=\"https:\/\/www.cernovsky.cz\/marketing\/tiktok-reklama\/\" data-type=\"post\" data-id=\"2243\">TikTok reklama<\/a> m\u00e1 neskute\u010dn\u011b levn\u00e9 ceny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">To\u010dit Instagram Reels, p\u0159ej\u00edt na Tiktok nebo tvo\u0159it na obou platform\u00e1ch?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00e9mu funguje n\u011bco jin\u00e9ho, univerz\u00e1ln\u00ed odpov\u011b\u010f na tuto ot\u00e1zku tedy neexistuje. <strong>Pokud na to ale m\u00e1te \u010dasov\u00e9 a finan\u010dn\u00ed mo\u017enosti, nebojte se vyzkou\u0161et oboj\u00ed.<\/strong> Rozhodn\u011b byste se m\u011bli na TikToku t\u011b\u0161it v\u011bt\u0161\u00edmu organick\u00e9mu z\u00e1sahu. Pokud se v\u00e1m kapacit nedost\u00e1v\u00e1, rad\u011bji se soust\u0159e\u010fte na kvalitu a vyhrajte si s obsahem jen na jedn\u00e9 z t\u011bchto <a class=\"rank-math-link\" href=\"https:\/\/www.cernovsky.cz\/marketing\/klesajici-organicky-dosah-na-facebooku\/\">soci\u00e1ln\u00edch s\u00edt\u00ed<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Z\u00e1le\u017e\u00ed i na konkr\u00e9tn\u00edm typu produktu, \u00fa\u010delu kampan\u011b nebo va\u0161\u00ed c\u00edlov\u00e9 skupin\u011b.<\/strong> Pokud v\u00e1s sleduje hlavn\u011b <a href=\"https:\/\/www.cernovsky.cz\/marketing\/generace-xyz-reklama\/\" data-type=\"post\" data-id=\"2625\">generace Z<\/a>, ur\u010dit\u011b se TikToku nebojte. Pokud ale m\u00e1te followery okolo 40 let, nejsp\u00ed\u0161 v\u00e1m bohat\u011b sta\u010d\u00ed Reels.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00dasp\u011bch slav\u00ed s Instagram Reels i velk\u00e9 zna\u010dky<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V r\u00e1mci Instagram Reels mus\u00edte po\u010d\u00edtat s velkou konkurenc\u00ed, tvo\u0159\u00ed je <strong>i nejzn\u00e1m\u011bj\u0161\u00ed sv\u011btov\u00e9 zna\u010dky<\/strong>. Na druhou stranu se od nich m\u016f\u017eete inspirovat a kdo v\u00ed, <strong>t\u0159eba se i n\u011bkter\u00e1 z va\u0161ich videosekvenc\u00ed stane <\/strong><a href=\"https:\/\/blog.socialpark.cz\/2020\/10\/26\/guerilla-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>vir\u00e1ln\u00ed<\/strong><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/06\/Cernovsky_Instagram_Reels_nataceni.jpeg\" alt=\"Velk\u00e9 zna\u010dky jsou \u00fasp\u011b\u0161n\u00e9 s vyu\u017eit\u00edm t\u011bchto nov\u00fdch form\u00e1t\u016f. Pak je t\u0159eba je n\u00e1sledovat v tomto trendu a b\u00fdt prvn\u00ed ve sv\u00e9m oboru a ve sv\u00e9 konkurenci, kdo je bude vyu\u017e\u00edvat.\" class=\"wp-image-2005\"\/><figcaption class=\"wp-element-caption\">Kdy\u017e funguje pro velk\u00e9 zna\u010dky, pro\u010d by nemohl i pro men\u0161\u00ed? \ud83d\ude42<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Miliony div\u00e1k\u016f si obl\u00edbili nap\u0159\u00edklad Reels od luxusn\u00ed <a href=\"https:\/\/www.instagram.com\/louisvuitton\/reels\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00f3dn\u00ed zna\u010dky Louis Vuitton<\/a><\/strong>, kter\u00e9 jsou velmi n\u00e1padit\u00e9 a z\u00e1rove\u0148 kvalitn\u011b zpracovan\u00e9. Nechyb\u00ed zaj\u00edmav\u00e9 vizu\u00e1ln\u00ed efekty ani skv\u011ble vybran\u00fd hudebn\u00ed podkres. Z\u00e1rove\u0148 ale maj\u00ed videa tak\u00e9 informativn\u00ed hodnotu a z\u00edsk\u00e1te d\u00edky nim p\u0159ehled o aktu\u00e1ln\u00edch kolekc\u00edch. Jasn\u011b to dokazuje, \u017ee i luxusn\u00ed zna\u010dka na tuto platformu pat\u0159\u00ed.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9794\" class=\"elementor elementor-9794\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">TIP na ebook ZDARMA: Bu\u010fte \u00daSP\u011a\u0160N\u00cd na soci\u00e1ln\u00edch s\u00edt\u00edch s 21 nejv\u00edc TRENDY t\u00e9maty pro TVORBU vide\u00ed a p\u0159\u00edsp\u011bvk\u016f na Instagram, TikTok, YouTube, Threads, LinkedIn, X a Facebook\n(PDF)<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_21_video_ideas\" name=\"blog form 21 temat na videa a prispevky\" aria-label=\"blog form 21 temat na videa a prispevky\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9794\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">N\u011bkolika miliony zhl\u00e9dnut\u00ed se m\u016f\u017ee pochlubit i<strong> <a href=\"https:\/\/www.instagram.com\/redbullfrance\/reels\/\" target=\"_blank\" rel=\"noreferrer noopener\">Red Bull France<\/a><\/strong>, kter\u00fd je zn\u00e1m\u00fd sv\u00fdm modern\u00edm a nekonven\u010dn\u00edm p\u0159\u00edstupem. Jeho p\u0159edstavitel\u00e9 se r\u00e1di pou\u0161t\u00ed do nov\u00fdch v\u011bc\u00ed a bav\u00ed je interakce s fanou\u0161ky, brzy se tedy pustili i do Reels a ud\u011blali jen dob\u0159e. N\u011bkolik vide\u00ed se u\u017e stalo vir\u00e1ln\u00edmi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spoustu zaj\u00edmav\u00fdch tutori\u00e1l\u016f, l\u00ed\u010den\u00ed i n\u00e1kupn\u00ed inspirace najdete zase v Reels obl\u00edben\u00e9ho kosmetick\u00e9ho prodejce <strong><a href=\"https:\/\/www.instagram.com\/sephora\/reels\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sephora<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0165 se rozhodnete pro Instagram Reels, <a href=\"https:\/\/www.cernovsky.cz\/marketing\/tiktok-vyhody-tipy\/\" data-type=\"post\" data-id=\"1845\">TikTok<\/a> nebo oboj\u00ed, z marketingov\u00e9ho hlediska neud\u011bl\u00e1te \u0161patn\u011b. <a href=\"https:\/\/www.cernovsky.cz\/marketing\/top-10-socialni-site\/\" data-type=\"post\" data-id=\"2227\">Soci\u00e1ln\u00ed s\u00edt\u011b<\/a> jsou na vzestupu. Za m\u011b m\u00e1te zelenou. Budu v\u00e1m dr\u017eet palce!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cernovsky.cz\/kategorie\/case-studies\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/kategorie\/case-studies\/\" target=\"_blank\" rel=\"noreferrer noopener\">P\u0159\u00edpadov\u00e9 studie na\u0161\u00ed pr\u00e1ce najdete tady<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denn\u011b sd\u00edl\u00edme hodnotn\u00e9 tipy na&nbsp;sv\u016fj <a href=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>, <a href=\"https:\/\/www.threads.net\/@cernovskycz\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" target=\"_blank\" rel=\"noreferrer noopener\">Threads<\/a>,&nbsp;<a href=\"https:\/\/www.tiktok.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a>,&nbsp;<a href=\"https:\/\/www.facebook.com\/cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/cernovskytomas\" data-type=\"link\" data-id=\"https:\/\/twitter.com\/cernovskytomas\" target=\"_blank\" rel=\"noreferrer noopener\">X<\/a>,&nbsp;<a href=\"https:\/\/www.youtube.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a>&nbsp;a&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovskycz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>. Najdete tam dal\u0161\u00ed tipy pro va\u0161i reklamu a na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovsky_tomas\/\" target=\"_blank\" rel=\"noreferrer noopener\">osobn\u00edm Instagramu<\/a>&nbsp;najdete i st\u0159\u00edpky z&nbsp;m\u00e9ho osobn\u00edho \u017eivota, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bjte se Reelsov\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na&nbsp;str\u00e1nce&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/o-mne\/\">O mn\u011b<\/a>, m\u00e9 hodnoty naleznete na&nbsp;stejn\u00e9 str\u00e1nce a m\u00e9 slu\u017eby najdete na&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/specializace\/\">str\u00e1nce specializace zde<\/a>. Pokud byste si cht\u011bli ov\u011b\u0159it kvalitu m\u00e9 pr\u00e1ce,&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/reference\/\">mrkn\u011bte tady<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zdroje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/365tipu.cz\/2020\/08\/10\/tip1690-jak-na-instagram-reels-jak-pouzivat-klon-tiktoku-od-facebooku-kompletni-navod\/\" target=\"_blank\" rel=\"noopener\">https:\/\/365tipu.cz\/2020\/08\/10\/tip1690-jak-na-instagram-reels-jak-pouzivat-klon-tiktoku-od-facebooku-kompletni-navod\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/newsfeed.cz\/instagram-spustil-nastroj-reels\/\" target=\"_blank\" rel=\"noopener\">https:\/\/newsfeed.cz\/instagram-spustil-nastroj-reels\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/pooh.cz\/2021\/02\/07\/tiktok-vs-instagram-reels-v-infografice\/\" target=\"_blank\" rel=\"noopener\">https:\/\/pooh.cz\/2021\/02\/07\/tiktok-vs-instagram-reels-v-infografice\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.socials.cz\/cs\/instagram-reels-jak-tento-format-vyuzit-pro-vasi-znacku\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.socials.cz\/cs\/instagram-reels-jak-tento-format-vyuzit-pro-vasi-znacku\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.vyvolej.to\/magazin\/tiktok-vs-reels\" target=\"_blank\" rel=\"noopener\">https:\/\/www.vyvolej.to\/magazin\/tiktok-vs-reels<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.worldofonline.cz\/cs\/blog\/vse-co-potrebujete-vedet-o-instagram-reels\" target=\"_blank\" rel=\"noopener\">https:\/\/www.worldofonline.cz\/cs\/blog\/vse-co-potrebujete-vedet-o-instagram-reels<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/later.com\/blog\/instagram-reels\/\" target=\"_blank\" rel=\"noopener\">https:\/\/later.com\/blog\/instagram-reels\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V polovin\u011b roku 2020 p\u0159i\u0161el Instagram s nov\u00fdm form\u00e1tem kr\u00e1tk\u00fdch videosekvenc\u00ed. Naz\u00fdv\u00e1 se Instagram Reels a je inspirovan\u00fd soci\u00e1ln\u00ed s\u00edt\u00ed TikTok, kterou si obl\u00edbili zejm\u00e9na teenage\u0159i a mlad\u00ed lid\u00e9 do 25 let (dnes u\u017e je na TikToku v\u011bt\u0161ina u\u017eivatel\u016f star\u0161\u00edch 18 let). U\u017e na prvn\u00ed pohled ale najdeme mezi ob\u011bma platformami z\u00e1sadn\u00ed rozd\u00edly. Ka\u017ed\u00e1 z [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5650,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"instagram reels","footnotes":""},"categories":[9],"tags":[26,37,42,11,34],"class_list":["post-1994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-instagram","tag-marketing","tag-reels","tag-socialni-site","tag-tiktok"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/1994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=1994"}],"version-history":[{"count":5,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/1994\/revisions"}],"predecessor-version":[{"id":9808,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/1994\/revisions\/9808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/5650"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=1994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=1994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=1994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}