{"id":1912,"date":"2021-05-31T11:59:43","date_gmt":"2021-05-31T09:59:43","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=1912"},"modified":"2024-04-22T15:01:19","modified_gmt":"2024-04-22T13:01:19","slug":"facebook-reklama-jak-na-ni","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/facebook-reklama-jak-na-ni\/","title":{"rendered":"Facebook reklama v roce 2024: pr\u016fvodce, tipy a chyby"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Doslova <strong>miliardy<\/strong> lid\u00ed pou\u017e\u00edvaj\u00ed <strong><a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a><\/strong> ka\u017ed\u00fd t\u00fdden. Proto m\u016f\u017ee b\u00fdt <a href=\"https:\/\/www.facebook.com\/business\/ads\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook reklama<\/a> skv\u011bl\u00fdm pomocn\u00edkem pro <strong>vybudov\u00e1n\u00ed pov\u011bdom\u00ed o va\u0161\u00ed zna\u010dce<\/strong> na c\u00edlov\u00e9m trhu. <strong>Pokud jsou va\u0161\u00edm c\u00edlem prodeje<\/strong>, ani zde Facebook neustupuje do pozad\u00ed. Facebook reklama um\u00ed oboj\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poj\u010fme se spole\u010dn\u011b pod\u00edvat na to, jak Facebook reklama funguje a zda d\u00edky ni dok\u00e1\u017eete vybudovat funguj\u00edc\u00ed spole\u010dnost. Jdeme na to!<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1, jak vyprodat sklady d\u00edky Facebook, Instagram a Google Ads reklam\u011b s PNO pod 15 % (jako se to povedlo u na\u0161eho klienta), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\">p\u0159\u00edpadovou studii najdete tady<\/a>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Historick\u00e9 ok\u00e9nko spole\u010dnosti Facebook<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook vznikl na jedn\u00e9 z nejpresti\u017en\u011bj\u0161\u00edch americk\u00fdch univerzit \u2013 <a href=\"https:\/\/en.wikipedia.org\/wiki\/Harvard_University\" target=\"_blank\" rel=\"noreferrer noopener\">Harvardu<\/a>, a to b\u00fdval\u00fdm studentem t\u00e9to univerzity \u2013 <strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Mark_Zuckerberg\" target=\"_blank\" rel=\"noreferrer noopener\">Markem Zuckerbergem<\/a><\/strong>, kter\u00fd Facebook zalo\u017eil a spustil <strong>4. \u00fanora 2004<\/strong>. U\u017e na konci roku 2004 u\u017e\u00edvalo Facebook asi <strong>1 milion u\u017eivatel\u016f<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook dnes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Od chv\u00edle, kdy byl Facebook spu\u0161t\u011bn, neust\u00e1le roste po\u010det jeho aktivn\u00edch u\u017eivatel\u016f. Jedn\u00e1 se o <a href=\"https:\/\/www.cernovsky.cz\/marketing\/top-10-socialni-site\/\" data-type=\"post\" data-id=\"2227\">nejpopul\u00e1rn\u011bj\u0161\u00ed platformu soci\u00e1ln\u00edch m\u00e9di\u00ed<\/a> na cel\u00e9m sv\u011bt\u011b a z\u00e1rove\u0148 o druh\u00fd nejnav\u0161t\u011bvovan\u011bj\u0161\u00ed web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook v\u0161ak nen\u00ed st\u00e1l\u00fd. V\u017edy aktualizuje algoritmus a zahrnuje nov\u00e9 funkce pro u\u017eivatele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/05\/Cernovsky_Facebook_uzivatele.png\" alt=\"Facebook m\u00e1 dnes obrovsk\u00fd potenci\u00e1l. Denn\u011b ho nav\u0161t\u011bvuje v\u00edce ne\u017e jedna p\u011btina zem\u011bkoule a tr\u00e1v\u00ed na n\u011bm v pr\u016fm\u011bru 60 minut denn\u011b. To je 365 hodin za rok, co\u017e je pro lep\u0161\u00ed p\u0159edstavu v\u00edce ne\u017e 15 dn\u00ed. Facebook reklama je tedy n\u00e1stroj s obrovsk\u00fdm celosv\u011btov\u00fdm potenci\u00e1lem.\" class=\"wp-image-1914\"\/><figcaption class=\"wp-element-caption\">Statistiky soci\u00e1ln\u00ed s\u00edt\u011b Facebook<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00edsto soci\u00e1ln\u00edch m\u00e9di\u00ed v&nbsp;reklam\u011b a marketingu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cernovsky.cz\/marketing\/druhy-socialnich-siti\/\" data-type=\"post\" data-id=\"2552\">Soci\u00e1ln\u00ed m\u00e9dia<\/a> jsou online platformy pro v\u00fdm\u011bnu informac\u00ed, komunikaci a p\u0159ipojen\u00ed k udr\u017eov\u00e1n\u00ed a <strong>vytv\u00e1\u0159en\u00ed vztah\u016f<\/strong>. V&nbsp;modern\u00ed kultu\u0159e hraj\u00ed soci\u00e1ln\u00ed m\u00e9dia z\u00e1sadn\u00ed roli. Asi <strong>t\u0159etina<\/strong> z celkov\u00e9ho \u010dasu v&nbsp;online prostoru po cel\u00e9m sv\u011bt\u011b je v\u011bnov\u00e1na pr\u00e1v\u011b soci\u00e1ln\u00edm m\u00e9di\u00edm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lid\u00e9 pou\u017e\u00edvaj\u00ed soci\u00e1ln\u00ed m\u00e9dia nejen k <strong>vyj\u00e1d\u0159en\u00ed sv\u00e9 identity<\/strong>, ale tak\u00e9 je spousta u\u017eivatel\u016f pou\u017e\u00edv\u00e1 k <strong>pozn\u00e1v\u00e1n\u00ed produkt\u016f<\/strong>, <strong>zna\u010dek<\/strong> a <strong>t\u00e9mat<\/strong>, kter\u00e1 je zaj\u00edmaj\u00ed. Soci\u00e1ln\u00ed m\u00e9dia jsou proto vynikaj\u00edc\u00ed p\u0159\u00edle\u017eitost\u00ed k p\u0159edveden\u00ed zna\u010dky a z\u00edsk\u00e1n\u00ed dal\u0161\u00edch informac\u00ed o preferenc\u00edch c\u00edlov\u00e9ho trhu a chov\u00e1n\u00ed spot\u0159ebitele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Soci\u00e1ln\u00ed m\u00e9dia p\u0159edstavuj\u00ed n\u00edzkon\u00e1kladov\u00fd marketingov\u00fd n\u00e1stroj a mohou dokonce <a class=\"rank-math-link\" href=\"https:\/\/www.cernovsky.cz\/marketing\/klesajici-organicky-dosah-na-facebooku\/\">st\u00e1t pouze v\u00e1\u0161 voln\u00fd \u010das a chu\u0165 se j\u00edm v\u011bnovat<\/a>. P\u0159\u00edstup k soci\u00e1ln\u00edm m\u00e9di\u00edm je snadno k dispozici ka\u017ed\u00e9 firm\u011b, kter\u00e1 si chce zalo\u017eit \u00fa\u010det, kdykoli chce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud pro v\u00e1s nen\u00ed Facebook, ale sp\u00ed\u0161e byste <a href=\"https:\/\/www.cernovsky.cz\/marketing\/jak-uspet-na-instagramu\/\" data-type=\"post\" data-id=\"2216\">cht\u011bli usp\u011bt na Instagramu, zde m\u00e1te n\u00e1vod<\/a>. Pokud je to dokonce sp\u00ed\u0161e TikTok, pak <a href=\"https:\/\/www.cernovsky.cz\/marketing\/tiktok-vyhody-tipy\/\" data-type=\"post\" data-id=\"1845\">n\u00e1vod na to, jak b\u00fdt \u00fasp\u011b\u0161n\u00fd na TikToku je zde<\/a>. Nev\u00edte jak na tvorbu vide\u00ed pro Instagram a TikTok?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center is-image-fill has-black-color has-text-color has-background has-medium-font-size\" style=\"background-color:#dbfbdb\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<p class=\"has-large-font-size wp-block-paragraph\"><em><strong>PRO TIP<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete, aby v\u00e1m <strong>profesion\u00e1lov\u00e9 pom\u00e1hali<\/strong> s tvorbou video obsahu na soci\u00e1ln\u00ed s\u00edt\u011b?<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"line-height:1.2\">TikTok videa, Instagram a Facebook Reels, YouTube Shorts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00edskejte <strong>10 tis\u00edc<\/strong> nebo <strong>100 tis\u00edc zhl\u00e9dnut\u00ed<\/strong> u va\u0161ich vide\u00ed a prod\u00e1vejte jednodu\u0161e!<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"line-height:1.2\">A cena?&nbsp;Nebojte, majlant to nen\u00ed. V\u00edce se o t\u00e9to <a href=\"https:\/\/www.cernovsky.cz\/strihani-videi-podnikatel\/\">slu\u017eb\u011b st\u0159\u00edh\u00e1n\u00ed kr\u00e1tk\u00fdch vide\u00ed na TikTok a dal\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u011b dozv\u00edte zde<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak takov\u00e1 videa vypadaj\u00ed? Mrkn\u011bte nap\u0159. ke <a href=\"https:\/\/www.tiktok.com\/@cernovskycz\" data-type=\"URL\" data-id=\"https:\/\/www.tiktok.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">mn\u011b na TikTok<\/a>.<\/p>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png);background-position:50% 51%\"><a href=\"https:\/\/www.cernovsky.cz\/strihani-videi-podnikatel\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"612\" height=\"408\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png\" alt=\"\" class=\"wp-image-8499 size-full\" srcset=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png 612w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg-300x200.png 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook reklama: jak s n\u00ed za\u010d\u00edt?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ne\u017e se pono\u0159\u00edme do za\u010d\u00e1tk\u016f va\u0161eho p\u016fsoben\u00ed na Facebooku, poj\u010fme si \u0159\u00edct jednu v\u011bc, kter\u00e1 vybo\u010duje z&nbsp;t\u00e9matu. Existuje mnoho zp\u016fsob\u016f, jak p\u0159istupovat k marketingu na Facebooku, my se ale budeme dr\u017eet toho, kter\u00fd m\u00e1me nejrad\u011bji, a to <strong>p\u0159\u00edchoz\u00ed strategie<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159\u00edchoz\u00ed strategie je o tom, jak b\u00fdt <strong>n\u00e1pomocn\u00fd<\/strong> a <strong>relevantn\u00ed v\u016f\u010di va\u0161emu publiku<\/strong>. Zahrnuje pochopen\u00ed c\u00edl\u016f va\u0161ich z\u00e1kazn\u00edk\u016f a partnerstv\u00ed s nimi. Jedn\u00edm z nejlep\u0161\u00edch zp\u016fsob\u016f, jak toho dos\u00e1hnout, <strong>je b\u00fdt k dispozici tam<\/strong>, <strong>kde u\u017e tr\u00e1v\u00ed \u010das<\/strong>, to znamen\u00e1, \u017ee mus\u00edte b\u00fdt p\u0159\u00edtomni na <strong>Facebooku<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1stroje Facebooku jsou ur\u010deny pro podnik\u00e1n\u00ed, kter\u00e9 chce vytvo\u0159it <strong>autentick\u00fd vztah<\/strong> se sv\u00fdm publikem. Umo\u017e\u0148uje obchodn\u00edk\u016fm vytv\u00e1\u0159et a <strong>distribuovat kvalitn\u00ed obsah<\/strong>, kter\u00fd je u\u017eite\u010dn\u00fd pro u\u017eivatele a umo\u017e\u0148uje prodejc\u016fm a z\u00e1stupc\u016fm z\u00e1kaznick\u00fdch slu\u017eeb spojit se se z\u00e1kazn\u00edky se z\u00e1jmem o zna\u010dku \u010di produkt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud vytv\u00e1\u0159\u00edte str\u00e1nku na Facebooku jen proto, abyste si od\u0161krtnuli je\u0161t\u011b jednu v\u011bc ze seznamu \u00fakol\u016f va\u0161\u00ed firmy, zkuste se znovu zamyslet. Skute\u010dn\u00fd marketing na Facebooku vy\u017eaduje d\u016fsledn\u00e9 dlouhodob\u00e9 odhodl\u00e1n\u00ed. Nen\u00ed to jednoduch\u00e9, ale slibujeme, \u017ee pov\u011bdom\u00ed a popt\u00e1vka budou st\u00e1t za to.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159ipraveni? Poj\u010fme na to!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook reklama: 8 krok\u016f, jak nastavit va\u0161\u00ed Facebook str\u00e1nku<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Vytvo\u0159te str\u00e1nku na Facebooku<\/li>\n\n\n\n<li>P\u0159idejte fotografie<\/li>\n\n\n\n<li>Vytvo\u0159te u\u017eivatelsk\u00e9 jm\u00e9no pro svou str\u00e1nku<\/li>\n\n\n\n<li>P\u0159idejte svou str\u00e1nku do zkratek<\/li>\n\n\n\n<li>Nastavit role str\u00e1nky<\/li>\n\n\n\n<li>P\u0159izp\u016fsobte si ozn\u00e1men\u00ed<\/li>\n\n\n\n<li>P\u0159idejte na str\u00e1nku CTA button<\/li>\n\n\n\n<li>Ov\u011b\u0159te svou str\u00e1nku<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vytvo\u0159te si str\u00e1nku na Facebooku<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jak asi v\u00edte, v\u011bt\u0161inu Facebooku tvo\u0159\u00ed osobn\u00ed profily. Pokud v\u0161ak podnik\u00e1te a chcete budovat v\u00e1\u0161 marketing tak\u00e9 na soci\u00e1ln\u00edch s\u00edt\u00edch, budete muset vytvo\u0159it str\u00e1nku. <strong>Facebook reklama je k dispozici pouze firemn\u00edm str\u00e1nk\u00e1ch<\/strong>, nikoli osobn\u00edm profil\u016fm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud by v\u00e1s sp\u00ed\u0161e v\u00edce bavil video obsah, v tomto videu najdete 5 tip\u016f, jak na Facebook reklamu v roce 2023:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"5 TIP\u016e jak na FACEBOOK reklamu - 2023 | Cernovsky\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/vSyArNuWXrw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">5 tip\u016f, jak na Facebook reklamu v roce 2023<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Str\u00e1nky jsou ekvivalentem Facebooku k obchodn\u00edmu profilu. Str\u00e1nky vypadaj\u00ed podobn\u011b jako profil. Str\u00e1nky zobrazuj\u00ed konkr\u00e9tn\u00ed informace vztahuj\u00edc\u00ed se pouze na podniky nebo organizace.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zat\u00edmco s osobn\u00edm profilem se spoj\u00edte tak, \u017ee si jej p\u0159id\u00e1te jako p\u0159\u00edtele, s firemn\u00ed str\u00e1nkou se na Facebooku spoj\u00edte tak, \u017ee se v\u00e1m \u201el\u00edb\u00ed\u201c a stanete se jej\u00edm fanou\u0161kem. Pokud pro svou firmu vytvo\u0159\u00edte osobn\u00ed profil m\u00edsto str\u00e1nky, riskujete, \u017ee jej Facebook vypne, jeliko\u017e se nejedn\u00e1 o re\u00e1ln\u00e9ho \u010dlov\u011bka. Facebook reklama v\u00e1m tak\u00e9 z\u016fstane odep\u0159ena.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1 jak dos\u00e1hnout PNO (pod\u00edl n\u00e1klad\u016f na obratu) pod 20 % d\u00edky v\u00fdkonnostn\u00ed TikTok reklam\u011b (5x n\u00e1vratnost investice do reklamy), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\">p\u0159\u00edpadovou studii TikTok najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete-li za\u010d\u00edt budovat svou vlastn\u00ed str\u00e1nku na Facebooku, p\u0159ejd\u011bte na&nbsp; <a href=\"https:\/\/www.facebook.com\/pages\/create\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.facebook.com\/pages\/create\/<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/05\/Facebook_vytvoreni_stranky.png\" alt=\"Za\u010d\u00e1tek prezentace va\u0161\u00ed firmy na Facebooku je spojen se zalo\u017een\u00edm firemn\u00ed str\u00e1nky.\" class=\"wp-image-1915\"\/><figcaption class=\"wp-element-caption\">Vytvo\u0159en\u00ed Facebook str\u00e1nky je 1. krok pro prezentaci va\u0161\u00ed firmy na Facebooku<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook bude po\u017eadovat pro zalo\u017een\u00ed firemn\u00ed str\u00e1nky z\u00e1kladn\u00ed \u00fadaje, kter\u00e9 jsou <strong>n\u00e1zev str\u00e1nky<\/strong>, <strong>kategorie<\/strong> a <strong>popis<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doporu\u010duji, abyste si n\u00e1zev sv\u00e9 str\u00e1nky vybrali moud\u0159e. Facebook v\u00e1m ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f umo\u017en\u00ed zm\u011bnit sv\u00e9 jm\u00e9no a URL profilu, m\u016f\u017ee to ale b\u00fdt na del\u0161\u00ed dobu, ne\u017e zm\u011bna nastane.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook nab\u00edz\u00ed <strong>dv\u011b kategorie<\/strong>, tak\u017ee m\u016f\u017eete l\u00e9pe p\u0159izp\u016fsobit strukturu va\u0161\u00ed Facebook str\u00e1nky. M\u016f\u017eete si vybrat v&nbsp;z\u00e1sad\u011b ze dvou hlavn\u00edch kategori\u00ed, a to kategorii firma anebo zna\u010dka. Chcete-li vybrat kategorii, jednodu\u0161e za\u010dn\u011bte ps\u00e1t a vyberte z rozev\u00edrac\u00edho seznamu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Popis str\u00e1nky by m\u011bl b\u00fdt co nejv\u00edce vystihuj\u00edc\u00ed pro oblast, kter\u00e9 se va\u0161e spole\u010dnost v\u011bnuje a m\u011bl by d\u00e1t potenci\u00e1ln\u00edmu z\u00e1kazn\u00edkovi dostatek informac\u00ed, aby m\u011bl chu\u0165 se o v\u00e1s dozv\u011bd\u011bt v\u00edce. A tak\u00e9 by m\u011bl obsahovat kl\u00ed\u010dov\u00e1 slova, kter\u00e1 r\u00e1di vyu\u017e\u00edv\u00e1te ve spojen\u00ed va\u0161\u00ed firmy a bran\u017ee va\u0161eho podnik\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">P\u0159idejte fotografie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Prvn\u00edm krokem k identifikaci va\u0161\u00ed str\u00e1nky na Facebooku je p\u0159id\u00e1n\u00ed <strong>profilov\u00e9 fotografie<\/strong>. Ta bude slou\u017eit jako prim\u00e1rn\u00ed vizu\u00e1l va\u0161\u00ed str\u00e1nky, kter\u00fd se bude zobrazovat ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed a vedle jak\u00e9hokoli va\u0161eho obsahu, kter\u00fd se zobrazuje.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ide\u00e1ln\u00ed je vytvo\u0159it profilovou fotografii o rozm\u011brech 1080 x 1080 pixel\u016f, av\u0161ak jej\u00ed m\u00edrn\u00e9 zv\u00fd\u0161en\u00ed pom\u016f\u017ee udr\u017eet kvalitu. Klidn\u011b tedy volte 2000 x 2000 px, d\u016fle\u017eit\u00e9 ja zachovat pom\u011br stran 1:1. Pokud nenahrajete obr\u00e1zek, kter\u00fd je ji\u017e \u010dtvercov\u00fd, budete vyzv\u00e1ni k o\u0159\u00edznut\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/05\/Cernovsky_Facebook_stranka_profilovy_obrazek.jpg\" alt=\"Tak jako je d\u016fle\u017eit\u00e1 profilov\u00e1 fotka u va\u0161eho osobn\u00edho profilu, je stejn\u011b d\u016fle\u017eit\u00e1 i u firemn\u00edho profilu. Vyu\u017eijte cokoliv, co je va\u0161e pozn\u00e1vac\u00ed znamen\u00e1 - logo, stejn\u00e1 fotka na ostatn\u00edch soci\u00e1ln\u00edch s\u00edt\u00edch nebo webov\u00fdch str\u00e1nk\u00e1ch.\" class=\"wp-image-1916\"\/><figcaption class=\"wp-element-caption\">Kvalitn\u00ed profilov\u00e1 fotografie usnadn\u00ed c\u00edlov\u00e9 skupina hled\u00e1n\u00ed po va\u0161\u00ed firm\u011b, proto se nesna\u017ete experimentovat, ale vsa\u010fte na va\u0161e logo, kter\u00e9 pou\u017e\u00edv\u00e1te v\u0161ude jinde<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159edstavte si, jak v\u00e1\u0161 profilov\u00fd obr\u00e1zek zap\u016fsob\u00ed na potenci\u00e1ln\u00edho z\u00e1kazn\u00edka a nezapome\u0148te zvolit n\u011bco, co ho na prvn\u00ed pohled zaujme (nap\u0159\u00edklad va\u0161e logo).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e1le Facebook navrhne p\u0159id\u00e1n\u00ed <strong>tituln\u00ed fotografie<\/strong>. Tituln\u00ed fotka je velk\u00fd vodorovn\u00fd obr\u00e1zek, kter\u00fd se rozprost\u00edr\u00e1 v horn\u00ed \u010d\u00e1sti str\u00e1nky. M\u011blo by vyjad\u0159ovat identitu va\u0161\u00ed str\u00e1nky a lze ji \u010dasto aktualizovat na z\u00e1klad\u011b speci\u00e1ln\u00edch nab\u00eddek, kampan\u00ed nebo ro\u010dn\u00edch obdob\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete-li nahr\u00e1t tituln\u00ed fotku, klikn\u011bte v uv\u00edtac\u00ed nab\u00eddce na mo\u017enost \u201eP\u0159idat tituln\u00ed fotografii\u201c. Ofici\u00e1ln\u00ed rozm\u011bry tituln\u00ed fotografie jsou <strong>851 x 315 pixel\u016f<\/strong>. Pokud v\u0161ak va\u0161e fotografie nen\u00ed p\u0159esn\u00e1, m\u016f\u017eete ji p\u0159eta\u017een\u00edm p\u0159em\u00edstit. Pot\u00e9 stiskn\u011bte &#8220;Ulo\u017eit&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vytvo\u0159te u\u017eivatelsk\u00e9 jm\u00e9no pro svou Facebook str\u00e1nku<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Posledn\u00edm krokem v uv\u00edtac\u00ed nab\u00eddce je vytvo\u0159en\u00ed <strong>u\u017eivatelsk\u00e9ho jm\u00e9na<\/strong> pro va\u0161i str\u00e1nku.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Va\u0161e u\u017eivatelsk\u00e9 jm\u00e9no se objev\u00ed ve va\u0161\u00ed vlastn\u00ed adrese URL na Facebooku, aby lidem pomohlo snadno naj\u00edt a zapamatovat si va\u0161i str\u00e1nku. Na to, abyste p\u0159i\u0161li s&nbsp;jedine\u010dn\u00fdm n\u00e1zvem, kter\u00fd nepou\u017e\u00edv\u00e1 jin\u00e1 firma, budete m\u00edt k&nbsp;dispozici a\u017e 50 znak\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e si pro va\u0161i vzorovou str\u00e1nku vyberete jedine\u010dn\u00e9 u\u017eivatelsk\u00e9 jm\u00e9no nap\u0159\u00edklad @botydoroboty, lid\u00e9 mohou automaticky nav\u0161t\u00edvit va\u0161i str\u00e1nku na fb.me\/botydoroboty nebo v\u00e1m pos\u00edlat zpr\u00e1vy na m.me\/botydoroboty.&nbsp;S\u00e1m tento princip pou\u017e\u00edv\u00e1m u sv\u00fdch profil\u016f. M\u016fj osobn\u00ed profil na FB: https:\/\/www.facebook.com\/cernovskytomas, m\u016fj firemn\u00ed profil na FB: https:\/\/www.facebook.com\/cernovskycz<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bjte po ruce jedine\u010dn\u00e9 adresy URL sv\u00e9 str\u00e1nky. Znovu je pou\u017eijete, kdy\u017e za\u010dnete k\u0159\u00ed\u017eov\u011b propagovat svoji str\u00e1nku na sv\u00e9m webu nebo blogu, abyste je sm\u011b\u0159ovali t\u0159eba pr\u00e1v\u011b na Facebook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">P\u0159idejte svou Facebook str\u00e1nku do zkratek<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dokon\u010dili jsme t\u0159i kroky z uv\u00edtac\u00edho menu Facebooku, ale st\u00e1le existuje n\u011bkolik v\u011bc\u00ed, kter\u00e9 m\u016f\u017eete ud\u011blat pro p\u0159izp\u016fsoben\u00ed sv\u00e9 str\u00e1nky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nap\u0159\u00edklad ka\u017ed\u00fd u\u017eivatel Facebooku m\u00e1 svislou naviga\u010dn\u00ed li\u0161tu nalevo od sv\u00e9ho kan\u00e1lu zpr\u00e1v. Pokud zde p\u0159id\u00e1te svou str\u00e1nku jako z\u00e1stupce, budete m\u00edt v\u017edy snadn\u00fd p\u0159\u00edstup. P\u0159ejd\u011bte do sv\u00e9ho kan\u00e1lu zpr\u00e1v a klikn\u011bte na \u201eUpravit\u201c vedle \u201eZkratky\u201c v lev\u00e9 vertik\u00e1ln\u00ed navigaci, abyste v budoucnu mohli snadno p\u0159ej\u00edt na svou str\u00e1nku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nastavte role Facebook str\u00e1nky<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00edmto by byla z\u00e1kladn\u00ed kostra va\u0161\u00ed str\u00e1nky hotov\u00e1. Je tu ov\u0161em je\u0161t\u011b jeden d\u016fle\u017eit\u00fd krok, kter\u00fd budete cht\u00edt ud\u011blat, ne\u017e str\u00e1nku ode\u0161lete do sv\u011bta nebo dokonce sv\u00fdm spolupracovn\u00edk\u016fm.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/05\/Cernovsky_Facebook_spravovat_stranku.png\" alt=\"Spr\u00e1vn\u00e9 roz\u0159azen\u00ed rol\u00ed u va\u0161\u00ed Facebook firemn\u00ed str\u00e1nky v\u00e1m pom\u016f\u017ee udr\u017eet jednotliv\u00e9 kompetence a odpov\u011bdnosti pod kontrolou. Rozhodn\u011b ned\u00e1vejte v\u0161em admin pr\u00e1va, kdy\u017e jim bude sta\u010dit pr\u00e1vo k publikov\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f nebo pro analytiku.\" class=\"wp-image-1918\"\/><figcaption class=\"wp-element-caption\">Dodr\u017een\u00ed spr\u00e1vn\u00fdch kompetenc\u00ed nen\u00ed d\u016fle\u017eit\u00e1 jenom ve firm\u011b, ale tak\u00e9 na firemn\u00ed Facebook str\u00e1nce<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pamatujete si, jak Facebook vytv\u00e1\u0159\u00ed obchodn\u00ed str\u00e1nky odd\u011blen\u011b od osobn\u00edch profil\u016f? Jednou z v\u00fdhod toho je, \u017ee v\u00edce lid\u00ed z&nbsp;jedn\u00e9 organizace m\u016f\u017ee upravovat a zve\u0159ej\u0148ovat p\u0159\u00edsp\u011bvky ze str\u00e1nky, ani\u017e by sd\u00edleli p\u0159ihla\u0161ovac\u00ed \u00fadaje. Ale to tak\u00e9 znamen\u00e1, \u017ee mus\u00edte ur\u010dit, kdo m\u00e1 jak\u00e9 <strong>\u00farovn\u011b p\u0159\u00edstupu<\/strong> k \u00faprav\u00e1m. To je m\u00edsto, kde p\u0159ich\u00e1z\u00ed role str\u00e1nek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V lev\u00e9m naviga\u010dn\u00edm panelu vyhledejte \u201eNastaven\u00ed\u201c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pot\u00e9 klikn\u011bte na \u201eRole u str\u00e1nky\u201c v lev\u00e9 naviga\u010dn\u00ed li\u0161t\u011b.&nbsp; P\u0159i p\u0159id\u00e1v\u00e1n\u00ed spolupracovn\u00edka existuje n\u011bkolik mo\u017enost\u00ed:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Spr\u00e1vce:<\/strong> Spr\u00e1vci mohou spravovat v\u0161echny aspekty str\u00e1nky, co\u017e znamen\u00e1, \u017ee mohou pos\u00edlat zpr\u00e1vy, publikovat jm\u00e9nem str\u00e1nky, odpov\u00eddat nebo mazat koment\u00e1\u0159e, vytv\u00e1\u0159et reklamy, sledovat, kter\u00fd administr\u00e1tor zve\u0159ejnil konkr\u00e9tn\u00ed p\u0159\u00edsp\u011bvek a p\u0159i\u0159adit role str\u00e1nky. Tato osoba by m\u011bla v\u0161echna stejn\u00e1 opr\u00e1vn\u011bn\u00ed jako tv\u016frce str\u00e1nky. Vyb\u00edrejte tedy moud\u0159e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Editor:<\/strong> Redakto\u0159i maj\u00ed stejn\u00e1 opr\u00e1vn\u011bn\u00ed jako spr\u00e1vci, s v\u00fdjimkou jednoho kl\u00ed\u010dov\u00e9ho rozd\u00edlu: Redakto\u0159i nemohou p\u0159i\u0159adit role na str\u00e1nce jin\u00fdm lidem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Moder\u00e1tor:<\/strong> Moder\u00e1to\u0159i mohou odes\u00edlat zpr\u00e1vy, odpov\u00eddat na n\u011b a mazat koment\u00e1\u0159e, ale nemohou je publikovat jako str\u00e1nku. Maj\u00ed p\u0159\u00edstup k vytv\u00e1\u0159en\u00ed reklam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Inzerent: <\/strong>Tato role umo\u017e\u0148uje<strong> <\/strong>vytv\u00e1\u0159et Facebook reklamu a prohl\u00ed\u017eet si statistiky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Analytik:<\/strong> Analytici nemaj\u00ed v\u016fbec \u017e\u00e1dnou publika\u010dn\u00ed s\u00edlu, ale mohou vid\u011bt, kter\u00fd spr\u00e1vce publikoval konkr\u00e9tn\u00ed p\u0159\u00edsp\u011bvek a zobrazit statistiky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Spr\u00e1vce \u00faloh:<\/strong> Mana\u017ee\u0159i \u00faloh mohou d\u011blat v\u0161e, co m\u016f\u017ee inzerent, stejn\u011b jako publikovat a spravovat \u00falohy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">P\u0159izp\u016fsobte si ozn\u00e1men\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V nab\u00eddce nastaven\u00ed p\u0159ejd\u011bte na \u201eOzn\u00e1men\u00ed\u201c. Tato \u010d\u00e1st v\u00e1m umo\u017e\u0148uje p\u0159izp\u016fsobit zp\u016fsob p\u0159ij\u00edm\u00e1n\u00ed upozorn\u011bn\u00ed na aktivitu na va\u0161\u00ed str\u00e1nce. M\u016f\u017eete si nap\u0159\u00edklad vybrat, zda chcete dost\u00e1vat ozn\u00e1men\u00ed poka\u017ed\u00e9, kdy\u017e je aktivita, nebo jen jedno ozn\u00e1men\u00ed ka\u017ed\u00fdch 12 a\u017e 24 hodin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">P\u0159idejte na str\u00e1nku CTA button<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jednou z hlavn\u00edch v\u00fdhod va\u0161\u00ed str\u00e1nky na Facebooku pro va\u0161e podnik\u00e1n\u00ed je schopnost p\u0159il\u00e1kat publikum, kter\u00e9 byste na tradi\u010dn\u00ed webov\u00e9 str\u00e1nce nebyli schopni oslovit. Typick\u00e1 cesta kupuj\u00edc\u00edho v\u0161ak na Facebooku nekon\u010d\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/05\/Caernovsky_Facebook_stranka_CTA_tlacitko.png\" alt=\"\" class=\"wp-image-1919\"\/><figcaption class=\"wp-element-caption\">CTA tla\u010d\u00edtko na va\u0161\u00ed Facebook str\u00e1nce v\u00e1m m\u016f\u017ee pomoct p\u0159il\u00e1kat dal\u0161\u00ed u\u017eivatele na v\u00e1\u0161 e-shop nebo web<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po\u010d\u00ednaje prosincem 2014 Facebook povolil str\u00e1nk\u00e1m zahrnout tla\u010d\u00edtko s v\u00fdzvou k akci v horn\u00ed \u010d\u00e1sti str\u00e1nky. Chcete-li jej vytvo\u0159it, klikn\u011bte na \u201e+ P\u0159idat tla\u010d\u00edtko\u201c pod svou tituln\u00ed fotografi\u00ed. M\u016f\u017eete si vybrat z \u0159ady mo\u017enost\u00ed v z\u00e1vislosti na tom, zda chcete zobrazit nebo rezervovat slu\u017ebu, kontaktovat podporu, prov\u00e9st n\u00e1kup nebo dar, st\u00e1hnout aplikaci nebo se prost\u011b dozv\u011bd\u011bt v\u00edce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ov\u011b\u0159te svou Facebook str\u00e1nku<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0161imli jste si n\u011bkdy mal\u00e9 \u0161ed\u00e9 nebo modr\u00e9 za\u0161krtnut\u00ed vedle n\u00e1zv\u016f n\u011bkter\u00fdch firem a zna\u010dek?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/05\/Cernovsky_Facebook_stranka_overeni_stranky.jpg\" alt=\"Pokud zva\u017eujete nad ov\u011b\u0159en\u00edm va\u0161\u00ed Facebook str\u00e1nky, pot\u00e9 rozhodn\u011b mohu doporu\u010dit, nicm\u00e9n\u011b je t\u0159eba m\u00edtna pam\u011bti, \u017ee to bude n\u011bjakou dobu trvat a ned\u00e1 se na 100 % spolehnout, \u017ee ho obdr\u017e\u00edte.\" class=\"wp-image-1920\"\/><figcaption class=\"wp-element-caption\">Ov\u011b\u0159en\u00ed str\u00e1nek m\u00edvalo v minulosti v\u011bt\u0161\u00ed hodnotu, dnes u\u017e je dost str\u00e1nek, kter\u00e9 ho maj\u00ed<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V z\u00e1vislosti na tom, jak jste svou str\u00e1nku kategorizovali, m\u016f\u017eete m\u00edt n\u00e1rok na ov\u011b\u0159ovac\u00ed odznak. Modr\u00fd odznak znamen\u00e1, \u017ee Facebook potvrdil autentickou str\u00e1nku pro ve\u0159ejnou osobnost, medi\u00e1ln\u00ed spole\u010dnost nebo zna\u010dku. Odznak Agray znamen\u00e1, \u017ee Facebook potvrdil autentickou str\u00e1nku pro firmu nebo organizaci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ov\u011b\u0159ovac\u00ed odznak nen\u00ed v \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b nutn\u00fd, ale dod\u00e1v\u00e1 va\u0161\u00ed str\u00e1nce a firm\u011b pocit autority. To by mohlo b\u00fdt zvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00e9 pro podniky v oblasti elektronick\u00e9ho obchodov\u00e1n\u00ed nebo online slu\u017eeb, kter\u00e9 cht\u011bj\u00ed vybudovat d\u016fv\u011bru u potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Abyste m\u011bli jistotu, \u017ee na odznak m\u00e1te n\u00e1rok, ov\u011b\u0159te, zda m\u00e1 va\u0161e str\u00e1nka profilov\u00fd obr\u00e1zek a tituln\u00ed fotku. P\u0159ejd\u011bte na \u201eNastaven\u00ed\u201c&gt; \u201eObecn\u00e9\u201c. Zde najdete \u201eOv\u011b\u0159en\u00ed str\u00e1nky\u201c, kde m\u016f\u017eete zadat sv\u00e9 ve\u0159ejn\u011b uveden\u00e9 telefonn\u00ed \u010d\u00edslo, zemi a jazyk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook reklama: ne\u017e ji za\u010dnete vytv\u00e1\u0159et, co d\u011blat?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ji\u017e m\u00e1te zalo\u017eenou str\u00e1nku a cht\u011bli byste zv\u00fd\u0161it svoji n\u00e1v\u0161t\u011bvnost a posunout svoji \u010dinnost na Facebooku o level v\u00fd\u0161. Jak na to? Pr\u00e1v\u011b k&nbsp;tomuto \u00fa\u010delu je vhodn\u00e9 vyu\u017e\u00edt mo\u017enost Facebook reklamy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zp\u016fsob\u016f, jak nastavit reklamu na Facebooku, m\u00e1te v\u00edce, ale jen jedna je ta spr\u00e1vn\u00e1. Pou\u017eijte <strong>Spr\u00e1vce reklam<\/strong> neboli <strong><a href=\"https:\/\/business.facebook.com\/adsmanager\/manage\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Ads Manager<\/a><\/strong> skrze zalo\u017een\u00fd <strong><a href=\"https:\/\/business.facebook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Business Manager<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sponzorujete p\u0159\u00edsp\u011bvky p\u0159es tla\u010d\u00edtko na str\u00e1nce? Po p\u0159e\u010dten\u00ed druh\u00e9 \u010d\u00e1sti \u010dl\u00e1nku o sponzorov\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f ze str\u00e1nky to ji\u017e nikdy neud\u011bl\u00e1te. Nast\u00edn\u00edm v\u00e1m spr\u00e1vn\u00fd postup, jak by m\u011bla b\u00fdt Facebook reklama spr\u00e1vn\u011b nastavena skrze Facebook Ads Manager tak, aby v\u00e1m p\u0159in\u00e1\u0161ela v\u00fdsledky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co je spr\u00e1vce reklam Facebook Ads Manager?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook Ads Manager je n\u00e1stroj, ve kter\u00e9m vytv\u00e1\u0159\u00edte, spravujete a vyhodnocujete reklamy na Facebooku a Instagramu. Ve Facebook Ads Manager m\u016f\u017eete nap\u0159\u00edklad:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vytv\u00e1\u0159et reklamn\u00ed kampan\u011b<\/li>\n\n\n\n<li>Nastavovat c\u00edlen\u00ed reklam na u\u017eivatele podle r\u016fzn\u00fdch krit\u00e9ri\u00ed<\/li>\n\n\n\n<li>Vytv\u00e1\u0159et vzhled reklam v\u010detn\u011b textac\u00ed<\/li>\n\n\n\n<li>Nastavovat denn\u00ed nebo dlouhodob\u00fd rozpo\u010det<\/li>\n\n\n\n<li>Vyhodnocovat \u00fasp\u011b\u0161nost kampan\u00ed<\/li>\n\n\n\n<li>Testovat kampan\u011b<\/li>\n\n\n\n<li>Sledovat konverze v r\u016fzn\u00fdch atribu\u010dn\u00edch oknech<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Jedin\u00e1 spr\u00e1vn\u00e1 cesta nastaven\u00ed Facebook reklamy je skrze Facebook Ads Manager.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook reklama: jak zalo\u017eit Facebook Ads Manager?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nejlep\u0161\u00edm zp\u016fsobem, jak zalo\u017eit \u00fa\u010det pro reklamu, je ve <strong>Facebook Business Manager<\/strong>. D\u00edky Business Manager budete m\u00edt k dispozici v\u00edce n\u00e1stroj\u016f pro spr\u00e1vu reklam, jejich c\u00edlen\u00ed a vyhodnocen\u00ed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/05\/Cernovsky_Facebook_reklama_bussines_manager_1.jpg\" alt=\"Facebook reklama za\u010d\u00edn\u00e1 ve Facebook Business Manageru. V n\u011bm jste schopni vytv\u00e1\u0159et v\u00edce reklamn\u00edch \u00fa\u010dt\u016f, v\u00edce Facebook str\u00e1nek, Instagram profil\u016f. Jste schopni verifikovat dom\u00e9nu, ale tak\u00e9 spravovat r\u016fzn\u00e9 pixely a custom konverze.\" class=\"wp-image-1921\"\/><figcaption class=\"wp-element-caption\">Facebook Business Manager, z\u00e1klad pro Facebook reklamu<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak\u00e9 budete moci l\u00e9pe spravovat p\u0159\u00edstup u\u017eivatel\u016f ke str\u00e1nk\u00e1m, reklamn\u00edm \u00fa\u010dt\u016fm, a nebo t\u0159eba Pixel\u016fm. N\u00e1vod na zalo\u017een\u00ed m\u016f\u017eete naj\u00edt <a href=\"https:\/\/www.facebook.com\/business\/help\/1710077379203657?id=180505742745347\" target=\"_blank\" rel=\"noreferrer noopener\">zde<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook reklama: jak se dostanete do \u00fa\u010dtu pro reklamu?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pro to, jak se do \u00fa\u010dtu pro reklamu dostat, existuje v\u00edce mo\u017enost\u00ed:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Klikn\u011bte na tento odkaz <a href=\"https:\/\/www.facebook.com\/ads\/manager\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.facebook.com\/ads\/manager<\/a><\/li>\n\n\n\n<li>Na domovsk\u00e9 str\u00e1nce Facebooku klikn\u011bte na \u0161ipku v prav\u00e9m horn\u00edm rohu a vyberte \u201cSpravovat reklamy\u201d.<\/li>\n\n\n\n<li>P\u0159ejd\u011bte do <a href=\"http:\/\/business.facebook.com\" target=\"_blank\" rel=\"noreferrer noopener\">business.facebook.com<\/a>, vyberte v\u00e1\u0161 Business Manager a klikn\u011bte na \u00fa\u010det pro reklamu, kter\u00fd chcete spravovat.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">A\u017e se dostanete do spr\u00e1vce reklam na Facebooku, bude vypadat takto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/05\/Cernovsky_Facebook_reklama_business_manager_2.png\" alt=\"Facebook reklamn\u00ed mana\u017eer je to, kde se re\u00e1ln\u011b nastavuje Facebook reklama a kde m\u016f\u017eete nastavovat r\u016fzn\u00e1 c\u00edlen\u00ed, optimalizace reklamy, vzhled reklamy a tak\u00e9 vyhodnocovat v\u00fdsledky kampan\u00ed.\" class=\"wp-image-1922\"\/><figcaption class=\"wp-element-caption\">N\u00e1hled do reklamn\u00ed mana\u017eeru na Facebooku<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne\u017e p\u0159ejdeme k vytvo\u0159en\u00ed va\u0161\u00ed prvn\u00ed kampan\u011b, je nutn\u00e9 nejd\u0159\u00edve p\u0159idat <strong>platebn\u00ed kartu<\/strong> k reklamn\u00edmu \u00fa\u010dtu, <strong>vyplnit faktura\u010dn\u00ed \u00fadaje<\/strong> a nastavit <strong>Facebook Pixel<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook reklama: nastaven\u00ed Facebook Pixelu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ne\u017e spust\u00edte sv\u00e9 prvn\u00ed placen\u00e9 reklamy na Facebooku nebo Instagramu, nezapome\u0148te implementovat na web m\u011b\u0159\u00edc\u00ed k\u00f3d <a href=\"https:\/\/developers.facebook.com\/docs\/facebook-pixel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Pixel<\/a>. Jedn\u00e1 se o k\u00f3d, kter\u00fd um\u00edst\u00edte do k\u00f3du webu, na kter\u00fd c\u00edl\u00edte reklamu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u016f\u017eete tak u\u010dinit p\u0159es <a href=\"https:\/\/tagmanager.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Tag Manager<\/a> a nebo jej po\u0161lete v\u00fdvoj\u00e1\u0159i webu, aby k\u00f3d implementoval.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky Facebook Pixelu budete moci:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sledovat n\u00e1v\u0161t\u011bvnost webu<\/li>\n\n\n\n<li>Vytv\u00e1\u0159et remarketingov\u00e1 publika<\/li>\n\n\n\n<li>Spustit dynamick\u00fd produktov\u00fd remarketing<\/li>\n\n\n\n<li>Sledovat konverze a n\u00e1vratnost investic<\/li>\n\n\n\n<li>Pomoci Facebooku s optimalizac\u00ed kampan\u00ed<\/li>\n\n\n\n<li>Vyu\u017e\u00edvat atribu\u010dn\u00ed n\u00e1stroj od Facebooku<\/li>\n\n\n\n<li>A spoustu dal\u0161\u00edch v\u011bc\u00ed\u2026<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook reklama: vytvo\u0159en\u00ed Facebook Pixelu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159ejd\u011bte do <strong>Nastaven\u00ed firmy<\/strong>. V lev\u00e9m sloupci vyberte z\u00e1lo\u017eku \u201cZdroje dat\u201d a n\u00e1sledn\u011b \u201cPixely\u201c. Nyn\u00ed klikn\u011bte na modr\u00e9 tla\u010d\u00edtko \u201cP\u0159idat\u201c, pojmenujte Pixel a dejte \u201cPokra\u010dovat\u201c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/05\/Cernovsky_Facebook_Pixel_1.jpg\" alt=\"Facebook Pixel je st\u011b\u017eejn\u00ed pro dobr\u00e9 v\u00fdsledky va\u0161\u00ed Facebook reklamy \" class=\"wp-image-1923\"\/><figcaption class=\"wp-element-caption\">Facebook reklama by ne\u0161la dob\u0159e d\u011blat bez Facebook Pixelu<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1sledn\u011b vyberte mo\u017enost \u201cNastavit Pixel ihned\u201c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nyn\u00ed m\u00e1te 3 mo\u017enosti, jak pixel na web implementovat \u2013 implementace pomoc\u00ed partnera, ru\u010dn\u00ed implementace nebo odesl\u00e1n\u00ed instrukc\u00ed weba\u0159i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/05\/Cernovsky_Facebook_Pixel_2.png\" alt=\"Implementace Facebook Pixelu na web se mi v\u017edy osv\u011bd\u010dila skrze developera, p\u0159\u00edpadn\u011b skrze Google Tag Manager. Dal\u0161\u00ed metody jsou samoz\u0159ejm\u011b tak\u00e9 funk\u010dn\u00ed, z\u00e1le\u017e\u00ed ale na v\u00e1s.\" class=\"wp-image-1924\"\/><figcaption class=\"wp-element-caption\">3 mo\u017enosti na v\u00fdb\u011br, jak na v\u00e1\u0161 web \/ e-shop implementovat Facebook Pixel<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jestli v\u00e1\u0161 web b\u011b\u017e\u00ed nap\u0159\u00edklad na WordPressu, Shoptetu nebo Shopify, m\u016f\u017eete Pixel jednodu\u0161e implementovat pomoc\u00ed prvn\u00ed mo\u017enosti. Informujte se p\u0159\u00edpadn\u011b u sv\u00e9ho program\u00e1tora, jestli je mo\u017en\u00e9 jednodu\u0161e p\u0159idat Pixel do webu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud v\u00e1\u0161 syst\u00e9m rychlou implementaci neumo\u017e\u0148uje, mus\u00edte k\u00f3d implementovat ru\u010dn\u011b. M\u016f\u017eete tak u\u010dinit pomoc\u00ed Google Tag Manager nebo vlo\u017een\u00edm p\u0159\u00edmo do k\u00f3du webu. Pokud si s t\u00edm nev\u00edte rady, obra\u0165te se na sv\u00e9ho program\u00e1tora.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nastaven\u00ed Facebook Pixel m\u016f\u017ee b\u00fdt pom\u011brn\u011b komplikovan\u00e9. Z\u00e1le\u017e\u00ed na tom, jak\u00fd m\u00e1te web a tak\u00e9 jak\u00e9 ud\u00e1losti chcete do Facebooku odes\u00edlat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook reklama: nastaven\u00ed reklamy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00davod m\u00e1me za sebou a te\u010f u\u017e se poj\u010fme pustit to tvorby reklam. Reklamn\u00ed \u00fa\u010det se skl\u00e1d\u00e1 z kampan\u00ed, sad reklam a reklam. Pokud zn\u00e1te nap\u0159\u00edklad <a href=\"https:\/\/www.cernovsky.cz\/marketing\/reklama-v-google-ads-reklama-na-facebooku\/\" class=\"rank-math-link\">PPC syst\u00e9my Google Ads nebo Seznam Sklik<\/a>, tak to pro v\u00e1s nebude nic nov\u00e9ho.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Na \u00farovni kampan\u011b vyb\u00edr\u00e1te hlavn\u00ed c\u00edl kampan\u011b, trv\u00e1n\u00ed a p\u0159\u00edpadn\u011b rozpo\u010det.&nbsp;<\/li>\n\n\n\n<li>V sad\u011b reklam vyb\u00edr\u00e1te c\u00edlen\u00ed, um\u00edst\u011bn\u00ed a optimalizaci doru\u010dov\u00e1n\u00ed.&nbsp;<\/li>\n\n\n\n<li>V detailu reklamy pak vyb\u00edr\u00e1te vzhled, text reklamy a c\u00edlovou URL.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Je\u0161t\u011b ne\u017e se pust\u00edte do nastaven\u00ed va\u0161\u00ed prvn\u00ed Facebook reklamy, ve sv\u011btle ud\u00e1lost\u00ed okolo iOS 14.5 privacy policy doporu\u010duji <strong>ov\u011b\u0159it va\u0161i dom\u00e9nu ve va\u0161em Business Manageru<\/strong> a pot\u00e9 nastavit <strong>konverzn\u00ed ud\u00e1losti pro dom\u00e9nu<\/strong>, pokud budete kampan\u011b nastavovat na konverze. <a class=\"rank-math-link\" href=\"https:\/\/www.cernovsky.cz\/marketing\/overeni-domeny-na-facebooku-k-cemu-se-hodi\/\">N\u00e1vod najdete zde<\/a>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9758\" class=\"elementor elementor-9758\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">ZDARMA p\u0159\u00edstup k NEVE\u0158EJN\u00c9 p\u0159\u00edpadovce Facebook a Instagram reklamy, kter\u00e1 za ka\u017edou investovanou 1 K\u010d do reklamy p\u0159inesla 10 K\u010d a v\u00edce (ROAS 10+, PNO pod 10 %) - 10x N\u00c1VRATNOST za posledn\u00ed rok<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_case_study\" name=\"blog form venda case study\" aria-label=\"blog form venda case study\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9758\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Poj\u010fme se pustit do vytvo\u0159en\u00ed va\u0161\u00ed prvn\u00ed kampan\u011b. P\u0159ejd\u011bte <a href=\"https:\/\/www.facebook.com\/adsmanager\/manage\/?nav_source=no_referrer\" target=\"_blank\" rel=\"noreferrer noopener\">do spr\u00e1vce reklam na Facebooku<\/a> a klikn\u011bte na zelen\u00e9 tla\u010d\u00edtko \u201cVytvo\u0159it\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook reklama: vytvo\u0159en\u00ed prvn\u00ed kampan\u011b na Facebooku<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nyn\u00ed se v\u00e1m uk\u00e1\u017ee tabulka, kde si vyberete \u00fa\u010del kampan\u011b. Pot\u0159ebujete zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost webu, z\u00edskat nov\u00e9 objedn\u00e1vky nebo t\u0159eba z\u00edskat v\u00edce instalac\u00ed va\u0161\u00ed aplikace? V tomto kroku se mus\u00edte rozhodnout, \u010deho d\u00edky kampani chcete dos\u00e1hnout. Cel\u00fd proces vytv\u00e1\u0159en\u00ed kampan\u011b a jej\u00ed n\u00e1sledn\u00e9 optimalizace se odv\u00edj\u00ed od zvolen\u00e9ho \u00fa\u010delu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud chcete generovat n\u00e1v\u0161t\u011bvnost na web \/ e-shop, pak zvolte n\u00e1v\u0161t\u011bvnost, ale neo\u010dek\u00e1vejte konverze. Pokud chcete konverze (prodeje, leady, cokoliv) pak zvolte konverze, ale po\u010d\u00edtejte s t\u00edm, \u017ee CPC a CPM bude dra\u017e\u0161\u00ed ne\u017e u algoritmu promov\u00e1n\u00ed na n\u00e1v\u0161t\u011bvnost. Takto to plat\u00ed u v\u011bt\u0161iny c\u00edl\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/05\/Facebook_reklama_nastaveni_ucelu_kampane.jpg\" alt=\"Zvolen\u00ed c\u00edle reklamn\u00ed kampan\u011b na Facebooku je z\u00e1sadn\u00ed krok, jeliko\u017e pokud zvol\u00edte \u0161patn\u011b c\u00edl, kter\u00fd nen\u00ed spole\u010dn\u00fd s va\u0161\u00edm business c\u00edlem, pak nikdy nedos\u00e1hnete v\u00fdsledku.\" class=\"wp-image-1925\"\/><figcaption class=\"wp-element-caption\">Polo\u017ete si ot\u00e1zku co je c\u00edlem m\u00e9 Facebook reklamy? Jakmile si odpov\u00edte, podle toho zvolte c\u00edl kampan\u011b.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook reklama: \u00fa\u010del kampan\u011b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook reklama optimalizuje kampan\u011b podle \u00fa\u010delu, kter\u00fd nyn\u00ed zvol\u00edte. M\u00e1te na v\u00fdb\u011br z 11 \u00fa\u010del\u016f kampan\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pov\u011bdom\u00ed o zna\u010dce<\/strong> \u2013 Facebook reklama oslov\u00ed lidi, u kter\u00fdch si mysl\u00ed, \u017ee by mohli m\u00edt o va\u0161i zna\u010dku z\u00e1jem. \u017de tam je potenci\u00e1l zapamatovatelnosti reklamy, nebo va\u0161\u00ed zna\u010dky, va\u0161eho produktu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dosah<\/strong> \u2013 Z\u00edsk\u00e1te co nejv\u011bt\u0161\u00ed dosah pro sv\u00e9 p\u0159\u00edsp\u011bvky. V dal\u0161\u00ed f\u00e1zi nastaven\u00ed si m\u016f\u017eete vybrat frekvenci zobrazov\u00e1n\u00ed a tak\u00e9 jestli se chcete zam\u011b\u0159it sp\u00ed\u0161e na mno\u017estv\u00ed zobrazen\u00ed a nebo na osloven\u00ed unik\u00e1tn\u00edch u\u017eivatel\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Projeven\u00fd z\u00e1jem<\/strong> \u2013 \u00da\u010del se d\u00e1le rozd\u011bluje na projeven\u00fd z\u00e1jem o p\u0159\u00edsp\u011bvek (z\u00edsk\u00e1te v\u00edce lajk\u016f a koment\u00e1\u0159\u016f), ozna\u010den\u00ed str\u00e1nky jako To se mi l\u00edb\u00ed a z\u00e1jem o ud\u00e1lost.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Instalace aplikace<\/strong> \u2013 Pokud propagujete aplikaci, je Facebook reklama skv\u011bl\u00fd zp\u016fsob, jak z\u00edskat v\u00edce nov\u00fdch instalac\u00ed. V\u011bt\u0161ina u\u017eivatel\u016f Facebooku a Instagramu je na mobiln\u00edm za\u0159\u00edzen\u00ed a aplikaci nainstaluj\u00ed doslova na dva kliky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zhl\u00e9dnut\u00ed videa<\/strong> \u2013 Videa jsou nyn\u00ed nejlep\u0161\u00ed form\u00e1t Facebook reklamy, kter\u00fd m\u00e1te k dispozici. Uka\u017ete video v\u00edce lidem pomoc\u00ed Facebook Ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Generov\u00e1n\u00ed potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f<\/strong> \u2013 Jedn\u00e1 se o unik\u00e1tn\u00ed form\u00e1t, kdy po kliknut\u00ed na reklamu se u\u017eivatel\u016fm zobraz\u00ed formul\u00e1\u0159, kter\u00fd vypln\u00ed a ode\u0161lou. V\u0161e prob\u00edh\u00e1 v rozhran\u00ed aplikace Facebook nebo Instagram. Form\u00e1t je skv\u011bl\u00fd nap\u0159\u00edklad pro realitn\u00ed makl\u00e9\u0159e, dealery voz\u016f nebo prodejn\u00ed t\u00fdmy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zpr\u00e1vy<\/strong> \u2013 Po kliknut\u00ed na reklamu v\u00e1m mohou u\u017eivatel\u00e9 poslat zpr\u00e1vu do Messengeru.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Konverze<\/strong> \u2013 Facebook reklama se bude ukazovat u\u017eivatel\u016fm, kte\u0159\u00ed s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed spln\u00ed vyty\u010denou konverzi, kterou jste mu stanovili. Pozor, pro spr\u00e1vn\u00e9 fungov\u00e1n\u00ed mus\u00edte z\u00edskat alespo\u0148 50 konverz\u00ed t\u00fddn\u011b na jednu reklamn\u00ed sestavu.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prodeje z katalogu<\/strong> \u2013 Nahrajte do Facebooku katalog produkt\u016f a vytv\u00e1\u0159ejte reklamy p\u0159\u00edmo z n\u011bj. M\u016f\u017eete zde nastavit nap\u0159\u00edklad dynamick\u00fd remarketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>N\u00e1v\u0161t\u011bvnost obchodu<\/strong> \u2013 Pokud m\u00e1te kamenn\u00fd obchod nebo t\u0159eba restauraci, ukazujte, pro zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti a prodej\u016f, reklamy lidem v&nbsp;okol\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook reklama: jak zvolit spr\u00e1vn\u00fd \u00fa\u010del kampan\u011b?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rozhodn\u011bte se, <strong>jak\u00fd \u00fa\u010del m\u00e1 va\u0161e Facebook reklama plnit a podle toho zvolte<\/strong>, na jak\u00fd c\u00edl se maj\u00ed placen\u00e9 reklamy optimalizovat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nej\u010dast\u011bj\u0161\u00edm \u00fa\u010delem pro e-shopy je optimalizace na konverze. Pokud budete m\u00edt m\u00e9n\u011b ne\u017e 50 konverz\u00ed na reklamn\u00ed sestavu t\u00fddn\u011b, optimalizujte kampan\u011b na konverzi n\u00ed\u017ee v konverzn\u00edm trycht\u00fd\u0159i (v p\u0159\u00edpad\u011b e-shopu nap\u0159\u00edklad na p\u0159id\u00e1n\u00ed do ko\u0161\u00edku m\u00edsto prodej\u016f, kter\u00fdch jste nem\u011bli 50 t\u00fddn\u011b) nebo na n\u00e1v\u0161t\u011bvu produktov\u00e9 str\u00e1nky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook reklama: nastaven\u00ed reklamn\u00ed sestavy&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V prvn\u00ed f\u00e1zi nastaven\u00ed reklamn\u00ed sestavy vyberte, kam chcete svoj\u00ed reklamou u\u017eivatele odkazovat. Facebook reklama v\u00e1m nab\u00edz\u00ed hned n\u011bkolik mo\u017enost\u00ed: Web, Aplikaci, Messenger a WhatsApp. N\u00e1mi zvolen\u00fd \u00fa\u010del kampan\u011b \u201cN\u00e1v\u0161t\u011bvnost\u201d se nejv\u00edce hod\u00ed na odkazov\u00e1n\u00ed u\u017eivatel na web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/05\/Cernovsky_Facebook_reklama_nastaveni_sestavy.jpg\" alt=\"U n\u00e1v\u0161t\u011bvnosti se v drtiv\u00e9 v\u011bt\u0161ina vol\u00ed web. Pokud bychom cht\u011bli generovat n\u00e1v\u0161t\u011bvnost do aplikace, pak je lep\u0161\u00ed sm\u011b\u0159ovat na App Install kampa\u0148 s n\u011bjakou ur\u010denou konverz\u00ed.\" class=\"wp-image-1927\"\/><figcaption class=\"wp-element-caption\">Facebook reklama bude ukazovat va\u0161i reklamu tam, kde uzn\u00e1 za vhodn\u00e9, \u017ee je nejv\u011bt\u0161\u00ed pravd\u011bpodobnost toho, \u017ee u\u017eivatel spln\u00ed v\u00e1\u0161 c\u00edl na va\u0161em m\u00edst\u011b, v tomto p\u0159\u00edpad\u011b na webu.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nyn\u00ed p\u0159ich\u00e1z\u00ed na \u0159adu kl\u00ed\u010dov\u00e1 \u010d\u00e1st nastaven\u00ed reklamn\u00ed sestavy a t\u00edm je definice okruhu u\u017eivatel\u016f, na kter\u00fd budete reklamu c\u00edlit. M\u016f\u017eete zde vybrat <strong>lokalitu<\/strong>, stanovit <strong>v\u011bkov\u00e9 rozmez\u00ed<\/strong>, vybrat <strong>pohlav\u00ed<\/strong>, zvolit <strong>jazyk<\/strong> a samoz\u0159ejm\u011b tak\u00e9 <strong>z\u00e1jmy<\/strong> a chov\u00e1n\u00ed u\u017eivatel\u016f. Specialitou jsou <strong>vlastn\u00ed okruhy u\u017eivatel\u016f<\/strong>. Tam m\u016f\u017eete vytv\u00e1\u0159et <strong>look-a-like publika<\/strong> nebo pracovat s nahranou <strong>datab\u00e1z\u00ed u\u017eivatel\u016f<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/05\/Cernovsky_Facebook_reklama_okruh_uzivatelu.jpg\" alt=\"Jak\u00e9 po\u017eadavky do c\u00edlen\u00ed Facebook reklamy nastav\u00edte, takov\u00e9 samotn\u00fd Facebook vezme a budu s nimi pracovat. Pokud mu \u0159eknete, \u017ee m\u00e1 c\u00edlit reklamu pouze na u\u017eivatele, kte\u0159\u00ed lajknuli va\u0161i str\u00e1nku, pak to ud\u011bl\u00e1.\" class=\"wp-image-1928\"\/><figcaption class=\"wp-element-caption\">Facebook reklama bude c\u00edlit reklamu na c\u00edlovou skupinu, kterou ji nastav\u00edte. <\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nevytv\u00e1\u0159ejte p\u0159\u00edli\u0161 \u00fazk\u00e9 ani p\u0159\u00edli\u0161 \u0161irok\u00e9 okruhy u\u017eivatel\u016f<\/strong>. Facebook reklama optimalizuje kampan\u011b na z\u00e1klad\u011b strojov\u00e9ho u\u010den\u00ed a pot\u0159ebuje dostate\u010dn\u00e9 mno\u017estv\u00ed dat, aby vyhodnotil, komu reklamu ukazovat a komu ne. Neexistuje spr\u00e1vn\u00e1 minim\u00e1ln\u00ed ani maxim\u00e1ln\u00ed velikost, <strong>testujte<\/strong>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V dal\u0161\u00edm kroku nastavte, kde se bude va\u0161e Facebook reklama zobrazovat. Facebook v tomto kroku neust\u00e1le p\u0159id\u00e1v\u00e1 nov\u00e9 a nov\u00e9 mo\u017enosti. Pro pln\u00fd p\u0159ehled v\u0161ech mo\u017enost\u00ed zobrazen\u00ed klikn\u011bte na \u201cUpravit um\u00edst\u011bn\u00ed\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/05\/Cernovsky_Facebook_reklama_umisteni_reklamy.jpg\" alt=\"Na za\u010d\u00e1tku kampan\u011b se v\u017edy doporu\u010duje zvolit v\u0161echna um\u00edst\u011bn\u00ed. Teprve a\u017e z\u00edsk\u00e1te n\u011bjak\u00e1 data, pot\u00e9 m\u016f\u017eete optimalizovat um\u00edst\u011bn\u00ed reklamy podle toho, skrze kter\u00e9 pln\u00edte sv\u00e9 c\u00edle a kde je nepln\u00edte.\" class=\"wp-image-1929\"\/><figcaption class=\"wp-element-caption\">Facebook reklama aktu\u00e1ln\u011b nab\u00edz\u00ed cca 18 um\u00edst\u011bn\u00ed reklamy, ale ne ka\u017ed\u00fd c\u00edl pracuje se v\u0161emi um\u00edst\u011bn\u00edmi<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sledujte v\u00fdsledky reklam v jednotliv\u00fdch um\u00edst\u011bn\u00edch<\/strong>. \u010casto se st\u00e1v\u00e1, \u017ee nap\u0159\u00edklad Audience Network spot\u0159ebuje velk\u00e9 mno\u017estv\u00ed rozpo\u010dtu, ale nep\u0159inese po\u017eadovan\u00e9 v\u00fdsledky.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po spu\u0161t\u011bn\u00ed kampan\u011b doporu\u010duji pou\u017e\u00edt automatick\u00e9 um\u00edst\u011bn\u00ed reklamy. Jakmile z\u00edsk\u00e1te n\u011bjak\u00e1 data, pot\u00e9 optimalizujte. <strong>Nebojte se pou\u017e\u00edvat automatick\u00e1 um\u00edst\u011bn\u00ed reklamy<\/strong>, pokud m\u00e1te p\u0159ipraven\u00e9 spr\u00e1vn\u00e9 grafick\u00e9 form\u00e1ty reklam. Nap\u0159\u00edklad ve Stories bude reklama deformovan\u00e1. Rozm\u011bry banneru a vide\u00ed ve stories jsou 9:16.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9794\" class=\"elementor elementor-9794\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">TIP na ebook ZDARMA: Bu\u010fte \u00daSP\u011a\u0160N\u00cd na soci\u00e1ln\u00edch s\u00edt\u00edch s 21 nejv\u00edc TRENDY t\u00e9maty pro TVORBU vide\u00ed a p\u0159\u00edsp\u011bvk\u016f na Instagram, TikTok, YouTube, Threads, LinkedIn, X a Facebook\n(PDF)<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_21_video_ideas\" name=\"blog form 21 temat na videa a prispevky\" aria-label=\"blog form 21 temat na videa a prispevky\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9794\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">V posledn\u00ed \u010d\u00e1sti nastaven\u00ed reklamn\u00ed sestavy definujete <strong>rozpo\u010det a pl\u00e1n<\/strong>. Nastavte zde optimalizaci doru\u010dov\u00e1n\u00ed reklam, limit na v\u00fddaje, rozpo\u010det, zp\u016fsob \u00fa\u010dtov\u00e1n\u00ed poplatk\u016f, \u010dasov\u00fd rozvrh zobrazov\u00e1n\u00ed reklam a typ doru\u010dov\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/05\/Cernovsky_Facebook_reklama_rozpocet.jpg\" alt=\"Denn\u00ed budget nastavujte pokud promujete na konverze a chcete generovat konstantn\u00ed po\u010det konverzn\u00ed na denn\u00ed b\u00e1zi. Pokud promujete brandovou kampa\u0148, tam se nebojte d\u00e1t dlouhodob\u00fd rozpo\u010det.\" class=\"wp-image-1930\"\/><figcaption class=\"wp-element-caption\">Facebook reklama je schopna pracovat s des\u00edtkami korun na denn\u00ed b\u00e1zi, ale i s des\u00edtkami tis\u00edc, v\u0161e z\u00e1le\u017e\u00ed na va\u0161ich mo\u017enostech <\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V p\u0159\u00edpad\u011b, \u017ee m\u00e1te ni\u017e\u0161\u00ed rozpo\u010det, optimalizujte na zobrazen\u00ed c\u00edlov\u00e9 str\u00e1nky nebo zobrazen\u00ed produktov\u00e9 str\u00e1nky. Pokud m\u00e1te vy\u0161\u0161\u00ed rozpo\u010det zkuste vlo\u017een\u00ed do ko\u0161\u00edku nebo prodej<\/strong>. Facebook pot\u0159ebuje k optimalizaci v\u011bt\u0161\u00ed mno\u017estv\u00ed dat a pokud nebude m\u00edt dostate\u010dn\u00e9 mno\u017estv\u00ed zobrazen\u00ed c\u00edlov\u00e9 str\u00e1nky, bude reklamu zobrazovat n\u00e1hodn\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook reklama: vzhled reklamy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Posledn\u00ed \u010d\u00e1st\u00ed reklamn\u00ed kampan\u011b na Facebooku je p\u0159\u00edprava samotn\u00e9ho vzhledu reklamy, kterou budete u\u017eivatele oslovovat. Myslete na to, \u017ee hlavn\u00edm c\u00edlem reklamy je aby zaujala!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lid\u00e9 se na soci\u00e1ln\u00edch s\u00edt\u00edch chovaj\u00ed jako na d\u00e1lnici a pokud bude va\u0161e Facebook reklama nudn\u00e1 a nev\u00fdrazn\u00e1, lid\u00e9 je budou ignorovat. Vzhled a text reklamy je jedn\u00edm z hlavn\u00edch faktor\u016f, kter\u00fd rozhoduje o \u00fasp\u011bchu nebo ne\u00fasp\u011bchu kampan\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V prvn\u00edm kroku vyberte str\u00e1nku a p\u0159\u00edpadn\u011b \u00fa\u010det na Instagramu. Pokud \u00fa\u010det na Instagramu nem\u00e1te, ale chcete zde propagovat svou reklamu, je to mo\u017en\u00e9. Facebook reklama na Instagramu bude m\u00edt ikonu a n\u00e1zev shodn\u00fd s va\u0161\u00ed str\u00e1nkou na Facebooku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro to, jak vytvo\u0159it vzhled reklamy na Facebooku, existuj\u00ed dv\u011b mo\u017enosti:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pou\u017eijte ji\u017e existuj\u00edc\u00ed p\u0159\u00edsp\u011bvek z va\u0161\u00ed str\u00e1nky na Facebooku nebo na profilu Instagramu<\/li>\n\n\n\n<li>Vytvo\u0159\u00edte tzv. Dark Post \u2013 skryt\u00fd p\u0159\u00edspevek (tuto variantu doporu\u010duji)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">V dal\u0161\u00ed \u010d\u00e1sti si zvol\u00edte form\u00e1t reklamy. Na v\u00fdb\u011br m\u00e1te z rotuj\u00edc\u00edho form\u00e1tu, obr\u00e1zku, videa a p\u0159\u00edpadn\u011b tak\u00e9 sb\u00edrky. Ur\u010dit\u011b otestujte v\u0161echny form\u00e1ty, ale nyn\u00ed za\u010dneme s klasick\u00fdm obr\u00e1zkem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/05\/Cernovsky_Facebook_reklama_Format_reklamy.jpg\" alt=\"Vyu\u017e\u00edvejte v\u00edce form\u00e1t\u016f, testujte r\u016fzn\u00e9 textace, grafiky ,apod. Nikdo nen\u00ed dop\u0159edu schopen \u0159\u00edct, jak\u00e9 kreativy budou fungovat skv\u011ble. Facebook reklama pot\u0159ebuje z\u00edsk\u00e1vat data a podle toho upravovat sv\u016fj algoritmus.\" class=\"wp-image-1931\"\/><figcaption class=\"wp-element-caption\">Facebook reklama m\u00e1 v\u00edce form\u00e1t\u016f, v\u017edy doporu\u010duji otestovat, kter\u00fd pro v\u00e1s bude fungovat nejl\u00e9pe<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V \u010d\u00e1sti ,,Text a odkazy\u201c nastav\u00edte <a href=\"https:\/\/www.cernovsky.cz\/marketing\/texty-v-reklame-marketingu\/\" data-type=\"post\" data-id=\"2303\">jednotliv\u00e9 texty<\/a>, obr\u00e1zek nebo video pro va\u0161i reklamu. Facebook reklama m\u00e1 <a href=\"https:\/\/www.cernovsky.cz\/marketing\/reklamni-formaty-na-facebooku\/\" data-type=\"post\" data-id=\"2565\">specifick\u00e9 rozm\u011bry banner\u016f, ty nejdete zde<\/a>. Pokud jdete sp\u00ed\u0161e cestou <a href=\"https:\/\/www.cernovsky.cz\/marketing\/videoreklama-facebook-instagram\/\" data-type=\"post\" data-id=\"2065\">videoreklamy, ve\u0161ker\u00e1 specifika jsou zde<\/a>. Nyn\u00ed si dejte obzvl\u00e1\u0161\u0165 z\u00e1le\u017eet, proto\u017ee zde nastavujete fin\u00e1ln\u00ed vzhled va\u0161\u00ed Facebook reklamy a ka\u017ed\u00fd p\u0159\u00edpadn\u00fd p\u0159eklep v textu, URL nebo nedokonalost v kreativ\u011b <strong>z\u00e1sadn\u011b ovlivn\u00ed celkov\u00fd v\u00fdsledek kampan\u011b<\/strong>. Nezapome\u0148te tak\u00e9 zvolit spr\u00e1vnou v\u00fdzvu k akci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud b\u00e1d\u00e1te, jak texty napsat nebo dokonce jak vytvo\u0159it grafiku, pak <a href=\"https:\/\/www.cernovsky.cz\/marketing\/ai-nastroje\/\" data-type=\"URL\" data-id=\"https:\/\/www.cernovsky.cz\/marketing\/ai-nastroje\/\">vyzkou\u0161ejte tyto AI n\u00e1stroje<\/a>, ty v\u00e1m s t\u00edm pomohou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V posledn\u00ed \u010d\u00e1sti s n\u00e1zvem \u201cSledov\u00e1n\u00ed\u201d nezapome\u0148te zapnout m\u011b\u0159en\u00ed pomoc\u00ed Facebook Pixel a pokud z reklamy odkazujete na web, nezapome\u0148te p\u0159idat UTM parametry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/05\/Cernovsky_Facebook_reklama_sledovani.png\" alt=\"V\u017edy doporu\u010duji dom\u011b\u0159ovat v\u00fdkonnost jak\u00e9koliv reklamy. Facebook reklama nen\u00ed v\u00fdjimkou. A to ide\u00e1ln\u011b jedn\u00edm hlavn\u00edm KPI, ale dal\u0161\u00edmi sekund\u00e1rn\u00edmi metrikami, kter\u00e9 v\u00e1m pomohou porozum\u011bt kampani.\" class=\"wp-image-1932\"\/><figcaption class=\"wp-element-caption\">Facebook reklama a jej\u00ed v\u00fdkonnost se mus\u00ed dom\u011b\u0159ovat a to v\u017edy a za v\u0161ech podm\u00ednek. Toti\u017e, co neum\u00edte zm\u011b\u0159it neum\u00edte zlep\u0161it.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UTM Parametry v\u00e1m umo\u017en\u00ed sledovat v\u00fdsledky reklam v Google Analytics. Kdy\u017e UTM parametry nep\u0159id\u00e1te, ve\u0161kerou n\u00e1v\u0161t\u011bvnost uvid\u00edte v Google Analytics jako facebook.com \/ referral, co\u017e nechcete. z\u00e1rove\u0148 chcete um\u011bt <strong>rozpadnout v\u00fdsledky kreativ<\/strong>, <strong>c\u00edlen\u00ed<\/strong> a <strong>kampan\u00ed<\/strong>. Pokud jich tedy bude v\u00edce, pak bez UTM parametr\u016f nebudete schopni odli\u0161it jednu kampa\u0148 od druh\u00e9 a budete m\u00edt zkreslen\u00e9 v\u00fdsledky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook reklama vs dal\u0161\u00ed inzertn\u00ed syst\u00e9my<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook reklama je z\u00e1rove\u0148 <strong>Instagram reklamou<\/strong>, jeliko\u017e se nastavuje ve stejn\u00e9m prost\u0159ed\u00ed jako Instagram reklama. Pokud uva\u017eujete o modern\u00ed reklam\u011b se <strong>skv\u011blou cenou za zasa\u017een\u00e9ho u\u017eivatele<\/strong> a va\u0161\u00ed c\u00edlovou skupinou jsou sp\u00ed\u0161e <a href=\"https:\/\/www.cernovsky.cz\/marketing\/generace-xyz-reklama\/\" data-type=\"post\" data-id=\"2625\">mlad\u0161\u00ed generace<\/a>, pak vyzkou\u0161ejte <a href=\"https:\/\/www.cernovsky.cz\/marketing\/tiktok-reklama\/\" data-type=\"post\" data-id=\"2243\">TikTok reklamu<\/a>. Pokud byste sp\u00ed\u0161e cht\u011bli zas\u00e1hnout <a href=\"https:\/\/www.cernovsky.cz\/marketing\/b2c-b2b-marketing-chyby-rozdily\/\" data-type=\"post\" data-id=\"1886\">B2B segment trhu<\/a>, pak jednozna\u010dn\u011b doporu\u010duji <a href=\"https:\/\/www.cernovsky.cz\/marketing\/linkedin-reklama-moznosti-cileni\/\" data-type=\"post\" data-id=\"582\">LinkedIn reklamu<\/a> nebo <a href=\"https:\/\/www.cernovsky.cz\/marketing\/reklama-na-twitteru\/\" data-type=\"post\" data-id=\"2338\">Twitter reklamu<\/a>. Pokud chcete generovat konverze a existuj\u00ed kl\u00ed\u010dov\u00e1 slova, kter\u00e1 va\u0161e c\u00edlov\u00e1 skupina v r\u00e1mci Google vyhled\u00e1v\u00e1n\u00ed vyhled\u00e1v\u00e1, pak doporu\u010duji <a href=\"https:\/\/www.cernovsky.cz\/marketing\/ppc-reklama\/\" data-type=\"post\" data-id=\"7574\">Google Ads reklamu<\/a>. No a pokud je va\u0161\u00edm c\u00edlem sp\u00ed\u0161e budov\u00e1n\u00ed pov\u011bdom\u00ed, pak nen\u00ed nic lep\u0161\u00edho ne\u017e <a href=\"https:\/\/www.cernovsky.cz\/marketing\/youtube-reklama-navod\/\" data-type=\"post\" data-id=\"7562\">YouTube reklama<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0165 u\u017e jste spole\u010dnost, \u017eivnostn\u00edk, \u010di neziskov\u00e1 organizace. Facebook reklama je dobr\u00fdm prost\u0159edkem jak dos\u00e1hnout zv\u00fd\u0161en\u00ed popularity dan\u00fdch v\u00fdrobk\u016f \u010di slu\u017eeb a m\u011bl by b\u00fdt sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho vyv\u00e1\u017een\u00e9ho marketingov\u00e9ho pl\u00e1nu. D\u016fle\u017eit\u00e9 je v\u011bd\u011bt, <strong>na koho konkr\u00e9tn\u011b c\u00edl\u00edte<\/strong> a um\u011bt mu informace p\u0159edat tak, aby pro n\u011bj byly zaj\u00edmav\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cernovsky.cz\/kategorie\/case-studies\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/kategorie\/case-studies\/\" target=\"_blank\" rel=\"noreferrer noopener\">P\u0159\u00edpadov\u00e9 studie na\u0161\u00ed pr\u00e1ce najdete na tady<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denn\u011b sd\u00edl\u00edme hodnotn\u00e9 tipy na&nbsp;sv\u016fj <a href=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>, <a href=\"https:\/\/www.threads.net\/@cernovskycz\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" target=\"_blank\" rel=\"noreferrer noopener\">Threads<\/a>,&nbsp;<a href=\"https:\/\/www.tiktok.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a>,&nbsp;<a href=\"https:\/\/www.facebook.com\/cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/cernovskytomas\" data-type=\"link\" data-id=\"https:\/\/twitter.com\/cernovskytomas\" target=\"_blank\" rel=\"noreferrer noopener\">X<\/a>,&nbsp;<a href=\"https:\/\/www.youtube.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a>&nbsp;a&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovskycz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>. Najdete tam dal\u0161\u00ed tipy pro va\u0161i reklamu a na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovsky_tomas\/\" target=\"_blank\" rel=\"noreferrer noopener\">osobn\u00edm Instagramu<\/a>&nbsp;najdete i st\u0159\u00edpky z&nbsp;m\u00e9ho osobn\u00edho \u017eivota, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bjte se Facebookov\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na&nbsp;str\u00e1nce&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/o-mne\/\">O mn\u011b<\/a>, m\u00e9 hodnoty naleznete na&nbsp;stejn\u00e9 str\u00e1nce a m\u00e9 slu\u017eby najdete na&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/specializace\/\">str\u00e1nce specializace zde<\/a>. Pokud byste si cht\u011bli ov\u011b\u0159it kvalitu m\u00e9 pr\u00e1ce,&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/reference\/\">mrkn\u011bte tady<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zdroje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.hubspot.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.business2community.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.business2community.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Doslova miliardy lid\u00ed pou\u017e\u00edvaj\u00ed Facebook ka\u017ed\u00fd t\u00fdden. Proto m\u016f\u017ee b\u00fdt Facebook reklama skv\u011bl\u00fdm pomocn\u00edkem pro vybudov\u00e1n\u00ed pov\u011bdom\u00ed o va\u0161\u00ed zna\u010dce na c\u00edlov\u00e9m trhu. Pokud jsou va\u0161\u00edm c\u00edlem prodeje, ani zde Facebook neustupuje do pozad\u00ed. Facebook reklama um\u00ed oboj\u00ed. Poj\u010fme se spole\u010dn\u011b pod\u00edvat na to, jak Facebook reklama funguje a zda d\u00edky ni dok\u00e1\u017eete vybudovat funguj\u00edc\u00ed [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5653,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"facebook reklama","footnotes":""},"categories":[9],"tags":[19,7,11],"class_list":["post-1912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-facebook","tag-reklama","tag-socialni-site"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/1912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=1912"}],"version-history":[{"count":5,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/1912\/revisions"}],"predecessor-version":[{"id":9822,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/1912\/revisions\/9822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/5653"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=1912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=1912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=1912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}