{"id":1896,"date":"2021-05-30T11:35:24","date_gmt":"2021-05-30T09:35:24","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=1896"},"modified":"2024-04-22T16:04:30","modified_gmt":"2024-04-22T14:04:30","slug":"socialni-sit-pinterest","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/socialni-sit-pinterest\/","title":{"rendered":"Soci\u00e1ln\u00ed s\u00ed\u0165 Pinterest: jak na ni, v\u00fdhody, nev\u00fdhody"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">V \u010desk\u00e9m prost\u0159ed\u00ed sice <a href=\"https:\/\/cz.pinterest.com\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a> nen\u00ed tak obl\u00edben\u00fd, ale celosv\u011btov\u011b se \u0159ad\u00ed mezi <strong>p\u011btici nejobl\u00edben\u011bj\u0161\u00edch soci\u00e1ln\u00edch s\u00edt\u00ed<\/strong>. Pokud nab\u00edz\u00edte <strong>fotogenick\u00e9 produkty<\/strong> ur\u010dit\u011b zva\u017ete, jestli si tam profil nezalo\u017eit. M\u00e1te toti\u017e nejlep\u0161\u00ed p\u0159edpoklad, \u017ee se v\u00e1m bude da\u0159it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/05\/Cernovsky_Pinterest_socialni_sit.jpg\" alt=\"Neradno zanev\u0159\u00edt na Pinterest, v p\u0159\u00edpad\u011b spr\u00e1vn\u00e9ho zac\u00edlen\u00ed a optimalizace se jedn\u00e1 o skv\u011blou volbu mezi soci\u00e1ln\u00edmi s\u00edt\u011bmi.\" class=\"wp-image-1905\" style=\"width:957px;height:636px\"\/><figcaption class=\"wp-element-caption\">Soci\u00e1ln\u00ed s\u00ed\u0165 Pinterest sk\u00fdt\u00e1 spoustu mo\u017enost\u00ed, kter\u00e9 m\u016f\u017ee vyu\u017e\u00edt podnik, kter\u00e9 prod\u00e1v\u00e1 hmotn\u00fd produkt<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z marketingov\u00e9ho hlediska je Pinterest zaj\u00edmav\u00fd hlavn\u011b p\u0159\u00edstupem koncov\u00fdch u\u017eivatel\u016f. V\u011bt\u0161ina z nich hled\u00e1 na t\u00e9to soci\u00e1ln\u00ed s\u00edti <strong>konkr\u00e9tn\u00ed inspiraci, tipy nebo n\u00e1vody<\/strong>. Pokud jim tedy pom\u016f\u017eete dan\u00fd probl\u00e9m vy\u0159e\u0161it, m\u00e1te \u010d\u00e1ste\u010dn\u011b vyhr\u00e1no. Pro za\u010d\u00e1tek sta\u010d\u00ed p\u0159ehledn\u00e9 rozd\u011blen\u00ed pin\u016f (z\u00e1lo\u017eek pro ukl\u00e1d\u00e1n\u00ed n\u00e1pad\u016f) na p\u0159\u00edslu\u0161n\u00fdch n\u00e1st\u011bnk\u00e1ch (boards).\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1, jak vyprodat sklady d\u00edky Facebook, Instagram a Google Ads reklam\u011b s PNO pod 15 % (jako se to povedlo u na\u0161eho klienta), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\">p\u0159\u00edpadovou studii najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/05\/Cernovsky_Pinterest_Bonami-1160x590-1.jpg\" alt=\"Bonami je jeden z m\u00e1la \u010desk\u00fdch podnik\u016f, kter\u00fd na soci\u00e1ln\u00ed s\u00edti Pinterest prezentuje spr\u00e1vn\u00fdm zp\u016fsobem. V\u011bt\u0161ina firem um\u00ed dob\u0159e Facebook a Instagram, ale m\u00e1lokter\u00e1 z nich dob\u0159e uchopila Pinterest.\" class=\"wp-image-1902\"\/><figcaption class=\"wp-element-caption\">P\u0159\u00edklad spr\u00e1vn\u00e9ho rozd\u011blen\u00ed board\u016f a pin\u016f od Bonami.cz<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i <strong>pl\u00e1nov\u00e1n\u00ed <\/strong>u\u017eivatel\u00e9 ocen\u00ed nejen <strong>tematick\u00e9, ale tak\u00e9 aktu\u00e1ln\u00ed n\u00e1st\u011bnky<\/strong> t\u00fdkaj\u00edc\u00ed se d\u016fle\u017eit\u00fdch ud\u00e1lost\u00ed b\u011bhem roku. Jednotliv\u00e9 piny samoz\u0159ejm\u011b m\u016f\u017eete um\u00edstit na v\u00edce n\u00e1st\u011bnek najednou. Potenci\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm tak <strong>usnadn\u00edte n\u00e1kupn\u00ed rozhodov\u00e1n\u00ed<\/strong> a s velkou pravd\u011bpodobnost\u00ed je d\u00edky odkaz\u016fm zavedete p\u0159\u00edmo <strong>na sv\u016fj web nebo e-shop<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co to je soci\u00e1ln\u00ed s\u00ed\u0165 Pinterest?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00e1 se o inspirativn\u00ed soci\u00e1ln\u00ed s\u00ed\u0165, kter\u00e1 slou\u017e\u00ed jako <strong>virtu\u00e1ln\u00ed n\u00e1st\u011bnka<\/strong>. Z toho d\u016fvodu se na Pinterestu nejv\u00edce da\u0159\u00ed vizu\u00e1ln\u011b atraktivn\u00edm produkt\u016fm. Celosv\u011btov\u011b m\u00e1 zhruba <strong>250 milion\u016f u\u017eivatel\u016f<\/strong> a asi v\u00e1s nep\u0159ekvap\u00ed, \u017ee <strong>z 80 % p\u0159eva\u017euj\u00ed \u017eeny<\/strong>. V r\u00e1mci \u010cesk\u00e9 republiky jsou statistiky Pinterestu hodn\u011b podobn\u00e9. <strong>Z celkov\u00fdch 1,2 milionu u\u017eivatel\u016f tvo\u0159\u00ed 73 % \u017eeny<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Z 90 % si lid\u00e9 na Pinterest chod\u00ed pro n\u00e1kupn\u00ed tipy<\/strong>, a to v\u011bt\u0161inou p\u0159\u00edmo ze sv\u00e9ho smartphonu. \u010casto tu hledaj\u00ed i recepty, inspiraci na v\u00fdlety nebo DIY n\u00e1vody. Ve v\u0161ech p\u0159\u00edpadech ale ocen\u00ed dob\u0159e zorganizovan\u00e9 n\u00e1st\u011bnky se zaj\u00edmav\u00fdmi piny.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/05\/Cernovsky_Pinterest_smartphone_zeny-1160x773-1.jpg\" alt=\"Pinterest r\u00e1di vyu\u017e\u00edvaj\u00ed firmy s hmotn\u00fdm produktem, kter\u00fd se d\u00e1 dob\u0159e vizu\u00e1ln\u011b prezentovat.\" class=\"wp-image-1903\"\/><figcaption class=\"wp-element-caption\">Pinterest je skv\u011blou platformou pro prvotn\u00ed awareness a sezn\u00e1men\u00ed c\u00edlov\u00e9 skupiny s va\u0161imi produkty<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak Pinterest funguje?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Po vytvo\u0159en\u00ed \u00fa\u010dtu m\u016f\u017eete okam\u017eit\u011b za\u010d\u00edt vytv\u00e1\u0159et obsah. <strong>Publikace<\/strong> jednotliv\u00fdch pin\u016f je velmi snadn\u00e1 a d\u00e1 se <strong>napl\u00e1novat p\u0159\u00edmo v prost\u0159ed\u00ed Pinterestu<\/strong>. Nebudete tedy pot\u0159ebovat \u017e\u00e1dn\u00e9 placen\u00e9 aplikace t\u0159et\u00edch stran, jak je tomu nap\u0159\u00edklad u Instagramu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Krom\u011b<strong> jednotliv\u00fdch pin\u016f, neboli z\u00e1lo\u017eek s n\u00e1pady<\/strong>, se daj\u00ed rovnou vytv\u00e1\u0159et i cel\u00e9 n\u00e1st\u011bnky. Na n\u011b je pak mo\u017en\u00e9 jednotliv\u00e9 piny ukl\u00e1dat. Z\u00e1klad ka\u017ed\u00e9ho pinu tvo\u0159\u00ed <strong>kvalitn\u00ed obr\u00e1zek a poutav\u00fd popis<\/strong>, do kter\u00e9ho m\u016f\u017eete p\u0159idat link na e-shop a tak\u00e9 <strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Call_to_action_(marketing)\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">CTA<\/a><\/strong> (v\u00fdzvu k akci). Krom\u011b toho doporu\u010duji d\u00e1t si z\u00e1le\u017eet i na n\u00e1zvu pinu a textu, kter\u00fd by m\u011bl b\u00fdt nejen informa\u010dn\u011b hodnotn\u00fd, ale tak\u00e9 optimalizovan\u00fd pro vyhled\u00e1va\u010de.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A zapomenout nesm\u00edme ani na obl\u00edbenou funkci v\u0161ech <a href=\"https:\/\/www.cernovsky.cz\/marketing\/klesajici-organicky-dosah-na-facebooku\/\">soci\u00e1ln\u00edch s\u00edt\u00ed<\/a>, kterou je <strong>sd\u00edlen\u00ed<\/strong>. Pokud se v\u00e1m n\u011bjak\u00fd pin l\u00edb\u00ed, m\u016f\u017eete ho jednodu\u0161e sd\u00edlet, a to nejen na svoj\u00ed n\u00e1st\u011bnce, ale i jinde na internetu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010c\u00edm se Pinterest li\u0161\u00ed od Instagramu a Facebooku?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jako z\u00e1sadn\u00ed rozd\u00edl se \u010dasto uv\u00e1d\u00ed \u010dasov\u00e9 ukotven\u00ed, zat\u00edmco jin\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b v\u011bt\u0161inou zobrazuj\u00ed minulost, <strong>Pinterest se orientuje na budoucnost<\/strong>. Pom\u016f\u017ee v\u00e1m pl\u00e1novat a p\u0159ipravit se na d\u016fle\u017eit\u00e9 ud\u00e1losti v osobn\u00edm i pracovn\u00edm \u017eivot\u011b. \u010casto vyjad\u0159uje na\u0161e p\u0159\u00e1n\u00ed a touhy. U firemn\u00edho profilu jde sp\u00ed\u0161e o to, aby si z jej\u00edch pin\u016f tvo\u0159ily wishlisty a n\u00e1kupn\u00ed seznamy ostatn\u00ed u\u017eivatel\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z marketingov\u00e9ho hlediska je oproti Instagramu velkou v\u00fdhodou mo\u017enost <strong>um\u00edst\u011bn\u00ed odkaz\u016f na web. <\/strong>Nav\u00edc nen\u00ed Pinterest tak instantn\u00ed a zam\u011b\u0159en\u00fd na komunitu. Jde sp\u00ed\u0161e o dobr\u00e9 n\u00e1pady, kter\u00e9 v\u00e1m mo\u017en\u00e1 pomohou p\u0159i p\u0159\u00ed\u0161t\u00edm pracovn\u00edm projektu nebo p\u0159i pl\u00e1nov\u00e1n\u00ed dovolen\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Skv\u011bl\u00fd PR n\u00e1stroj nejen pro design\u00e9ry<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud m\u00e1te firmu <strong>v odv\u011btv\u00ed m\u00f3dy, kosmetiky, designu, handmade tvorby, gastra nebo turismu<\/strong>, Pinterest dok\u00e1\u017ee v\u00e1\u0161 byznys posunout o \u00farove\u0148 v\u00fd\u0161. Jako m\u00f3dn\u00ed n\u00e1vrh\u00e1\u0159 zde m\u016f\u017eete p\u0159ehledn\u011b rozd\u011blit svoji nab\u00eddku podle jednotliv\u00fdch kolekc\u00ed a jako majitel restaurace jim zase m\u016f\u017eete d\u00e1t na v\u00fdb\u011br, jestli ochutnaj\u00ed va\u0161e speciality nebo vyzkou\u0161\u00ed va\u0161e recepty doma. Mo\u017enost\u00ed jsou pro jednotliv\u00e9 obory opravdu tis\u00edce, a\u0165 u\u017e se orientujete jen <strong>na \u010desk\u00fd nebo<\/strong> i na <strong>zahrani\u010dn\u00ed trh<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1 jak dos\u00e1hnout PNO (pod\u00edl n\u00e1klad\u016f na obratu) pod 20 % d\u00edky v\u00fdkonnostn\u00ed TikTok reklam\u011b (5x n\u00e1vratnost investice do reklamy), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\">p\u0159\u00edpadovou studii TikTok najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Profily na Pinterestu, kter\u00e9 stoj\u00ed za to sledovat<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jednou z nejv\u011bt\u0161\u00edch komunit na Pinterestu se py\u0161n\u00ed<strong> <a href=\"https:\/\/cz.pinterest.com\/etsy\/_shop\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Etsy<\/a>, americk\u00e1 platforma pro handmade podnikatele<\/strong>. Dal\u0161\u00edm p\u0159\u00edkladem skv\u011bl\u00e9 komunikace na Pinterestu m\u016f\u017eou b\u00fdt v\u00fdrobce sportovn\u00edho oble\u010den\u00ed <strong><a href=\"https:\/\/cz.pinterest.com\/nordstrom\/_shop\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Nordstrom<\/a><\/strong>, p\u0159\u00edpadn\u011b pr\u016fvodce<strong> <a href=\"https:\/\/cz.pinterest.com\/lonelyplanet\/_created\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Lonely Planet<\/a><\/strong>. V \u010cR jsou na Pinterestu popul\u00e1rn\u00ed zejm\u00e9na prodejci bytov\u00fdch dopl\u0148k\u016f a dekorac\u00ed, z t\u011bch nejzn\u00e1m\u011bj\u0161\u00edch t\u0159eba <strong><a href=\"https:\/\/cz.pinterest.com\/bonamicz\/_shop\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Bonami<\/a><\/strong> nebo <strong><a href=\"https:\/\/cz.pinterest.com\/AlmaraShop\/_created\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Almara shop<\/a><\/strong>. Spousta firem u n\u00e1s ale zat\u00edm nevyu\u017eila potenci\u00e1l, kter\u00fd jim tato soci\u00e1ln\u00ed s\u00ed\u0165 nab\u00edz\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/05\/Cernovsky_Pinterest_Etsy-1160x576-1.jpg\" alt=\"Etsy je glob\u00e1ln\u00edm hr\u00e1\u010dem, kter\u00fd vyu\u017e\u00edv\u00e1 potenci\u00e1lu Pinterestu v cel\u00e9 sv\u00e9 kr\u00e1se. Doporu\u010duji prozkoumat pro inspiraci.\" class=\"wp-image-1901\"\/><figcaption class=\"wp-element-caption\">Etsy je velkou inspirac\u00ed na platform\u011b Pinterest, doporu\u010duji mrknout \ud83d\ude42<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak za\u010d\u00edt a vyt\u011b\u017eit z t\u00e9to soci\u00e1ln\u00ed s\u00edt\u011b maximum?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Je\u0161t\u011b, ne\u017e za\u010dnete tvo\u0159it tematick\u00e9 piny a n\u00e1st\u011bnky, m\u011bli byste se zam\u011b\u0159it na <a href=\"https:\/\/mladypodnikatel.cz\/jak-nastavit-url-adresy-webu-t29263\" target=\"_blank\" rel=\"noopener\"><strong>URL adresu<\/strong><\/a><strong> va\u0161eho profilu a samotn\u00fd popisek.<\/strong> Spousta u\u017eivatel\u016f na v\u00e1\u0161 profil naraz\u00ed, ani\u017e by va\u0161i firmu p\u0159edem znala. Zvolte tedy v\u00fdsti\u017en\u00fd popisek, kter\u00fd z\u00e1rove\u0148 bude obsahovat nejvyhled\u00e1van\u011bj\u0161\u00ed <strong>kl\u00ed\u010dov\u00e1 slova <\/strong>z va\u0161eho oboru a tak\u00e9 <strong>v\u00fdzvu k akci<\/strong> (CTA) \u2013 aby ostatn\u00ed v\u011bd\u011bli, jak u v\u00e1s nakoupit, vyu\u017e\u00edt va\u0161ich slu\u017eeb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kl\u00ed\u010dem k \u00fasp\u011bchu je kvalitn\u00ed obsah a pravideln\u00e1 publikace.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V dal\u0161\u00ed f\u00e1zi p\u0159ich\u00e1z\u00ed podobn\u011b jako u jin\u00fdch soci\u00e1ln\u00edch s\u00edt\u00ed d\u016fraz na <strong>kvalitu obsahu a pravidelnost<\/strong>. Pokud chcete, aby v\u00e1\u0161 profil na Pinterestu rostl prim\u00e1rn\u011b organicky, vyb\u00edrejte \u010dist\u00e9 a kvalitn\u00ed fotografie, bu\u010fte konzistentn\u00ed a tak\u00e9 nezapom\u00ednejte u v\u0161ech pin\u016f odkazovat na sv\u016fj web. <a href=\"https:\/\/www.cernovsky.cz\/marketing\/klesajici-organicky-dosah-na-facebooku\/\" class=\"rank-math-link\">Organick\u00e9 z\u00e1sahy na soci\u00e1ln\u00edch s\u00edt\u00edch klesaj\u00ed<\/a>, ale to se zat\u00edm Pinterestu tolik nedotklo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Obr\u00e1zky, obr\u00e1zky a zase obr\u00e1zky<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Obecn\u011b se vyplat\u00ed <strong>sledovat trendy a \u0159\u00eddit se jimi<\/strong>, u obr\u00e1zk\u016f na Pinterestu to plat\u00ed dvojn\u00e1sob. Stejn\u011b tak si dejte pozor na jejich<strong> velikost<\/strong>, ide\u00e1ln\u00ed pom\u011br pro zobrazen\u00ed je v pom\u011bru 600 x 900 pixel\u016f. Pokud m\u00e1te na webov\u00fdch str\u00e1nk\u00e1ch blog, m\u016f\u017eete jednotliv\u00e9 <strong>obr\u00e1zky z \u010dl\u00e1nk\u016f ulo\u017eit i na Pinterest<\/strong>. Pozor si v tomto p\u0159\u00edpad\u011b dejte hlavn\u011b na jejich pojmenov\u00e1n\u00ed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdhody firemn\u00edho \u00fa\u010dtu na Pinterestu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00edm z nejv\u011bt\u0161\u00edch benefit\u016f byznys \u00fa\u010dtu je <strong>mo\u017enost sledovat <\/strong><a href=\"https:\/\/blog.h1.cz\/aktualne\/jak-vyhodnocovat-komunikaci-na-socialnich-sitich-a-jak-ne\/\" target=\"_blank\" rel=\"noopener\"><strong>analytiky<\/strong><\/a>, tedy statistiku n\u00e1v\u0161t\u011bvnosti, sociodemografick\u00e9 \u00fadaje o va\u0161ich fanou\u0161c\u00edch, po\u010det kliknut\u00ed u ka\u017ed\u00e9ho pinu atd. Nejl\u00e9pe tak zjist\u00edte, jak\u00fd obsah v\u00e1m funguje a kde bude naopak pot\u0159eba p\u0159idat. Z\u00e1rove\u0148 m\u016f\u017eete s Pinterestem <strong>propojit sv\u016fj web<\/strong>, pokud ho potvrd\u00edte v profilu, otev\u0159e se v\u00e1m p\u0159\u00edstup k dal\u0161\u00edm m\u011b\u0159iteln\u00fdm dat\u016fm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Provozovatel\u00e9 e-shop\u016f mohou vytv\u00e1\u0159et tak\u00e9 <strong>produktov\u00e9 piny<\/strong>, nejen s popisem, ale i&nbsp;s cenou a dostupnost\u00ed va\u0161eho zbo\u017e\u00ed. Existuj\u00ed ale i <strong>dal\u0161\u00ed typy roz\u0161\u00ed\u0159en\u00fdch pin\u016f<\/strong> vhodn\u00e9 sp\u00ed\u0161e pro tv\u016frce, a to \u010dl\u00e1nky nebo recepty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kdy si na Pinterestu zaplatit reklamu?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud m\u00e1te dostate\u010dn\u00fd rozpo\u010det, <strong>doporu\u010duji vyu\u017e\u00edvat <\/strong><a class=\"rank-math-link\" href=\"https:\/\/www.cernovsky.cz\/marketing\/reklama-v-google-ads-reklama-na-facebooku\/\"><strong>placen\u00e9 kampan\u011b<\/strong><\/a><strong> pravideln\u011b<\/strong>. Reklamy zat\u00edm na Pinterestu nen\u00ed tolik jako nap\u0159\u00edklad na Instagramu, a tak ji u\u017eivatel\u00e9 vn\u00edmaj\u00ed pozitivn\u011b. <strong>Zna\u010dkov\u00fdm pin\u016fm se podle statistik dokonce da\u0159\u00ed l\u00e9pe ne\u017e ostatn\u00edm<\/strong> a celosv\u011btov\u011b si a\u017e 83 % u\u017eivatel\u016f zakoup\u00ed produkt, kter\u00fd tam zna\u010dky propaguj\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Placenou propagaci na Pinterestu doporu\u010duji specifick\u00fdm klient\u016fm, pro kter\u00e9 se tato platforma hod\u00ed a ch\u00e1pou jej\u00ed p\u0159idanou hodnotu ve sv\u00e9m marketingov\u00e9m mixu. Rozhodn\u011b to nen\u00ed tak, \u017ee bych jej doporu\u010dil v\u0161em, kter\u00fdm doporu\u010duji reklamu na Facebooku a Instagramu.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9758\" class=\"elementor elementor-9758\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">ZDARMA p\u0159\u00edstup k NEVE\u0158EJN\u00c9 p\u0159\u00edpadovce Facebook a Instagram reklamy, kter\u00e1 za ka\u017edou investovanou 1 K\u010d do reklamy p\u0159inesla 10 K\u010d a v\u00edce (ROAS 10+, PNO pod 10 %) - 10x N\u00c1VRATNOST za posledn\u00ed rok<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_case_study\" name=\"blog form venda case study\" aria-label=\"blog form venda case study\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9758\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Abyste mohli na Pinterestu promovat reklamu, je t\u0159eba m\u00edt:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/cz.pinterest.com\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">profil va\u0161\u00ed firmy<\/a> (profil zalo\u017e\u00edte vpravo naho\u0159e skrze tla\u010d\u00edtko registrovat se)<\/li>\n\n\n\n<li><a href=\"https:\/\/help.pinterest.com\/en-gb\/business\/article\/get-a-business-profile\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">business \u00fa\u010det<\/a> (kter\u00fd m\u016f\u017ee m\u00edt a\u017e 10 reklamn\u00edch \u00fa\u010dt\u016f), business \u00fa\u010det si <a href=\"https:\/\/www.pinterest.com\/business\/create\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">zalo\u017e\u00edte zde<\/a><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Typy sponzorovan\u00fdch pin\u016f a mo\u017enosti kampan\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Promovan\u00e9 piny<\/strong> jsou nejb\u011b\u017en\u011bj\u0161\u00ed reklamn\u00ed piny s jedn\u00edm obr\u00e1zkem, jejich vytvo\u0159en\u00ed je rychl\u00e9 a jednoduch\u00e9, ale nemus\u00ed fungovat tak dob\u0159e jako jin\u00e9 form\u00e1ty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Promovan\u00e9 video piny<\/strong> v\u00e1m d\u00e1vaj\u00ed mo\u017enost vypr\u00e1v\u011bt p\u0159\u00edb\u011bh a l\u00e9pe uv\u00e9st cel\u00fd kontext. Videa mohou m\u00edt standardn\u00ed rozm\u011bry nebo i \u0161\u00ed\u0159ku na celou obrazovku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U <strong>promovan\u00fdch pin\u016f aplikace <\/strong>m\u016f\u017eete vyu\u017e\u00edt ikonu va\u0161\u00ed appky a p\u0159ipojit tla\u010d\u00edtko pro jednoduch\u00e9 sta\u017een\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Promovan\u00e9 carousely<\/strong> nab\u00edzej\u00ed mo\u017enost vlo\u017eit do jednoho p\u0159\u00edsp\u011bvku a\u017e 5 obr\u00e1zk\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak nejl\u00e9pe nalo\u017eit s kreativami a na co nezapomenout? <a href=\"https:\/\/business.pinterest.com\/en-gb\/creative-best-practices\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Tipy p\u0159\u00edmo od zdroje najdete zde<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/05\/Cernovsky_Pinterest_reklama_formaty-1160x742-1.png\" alt=\"Pinterest nab\u00edz\u00ed r\u016fzn\u00e9 form\u00e1ty reklamy. Ka\u017ed\u00fd z nich se v\u00edce hod\u00ed pro jin\u00fd c\u00edl a jeho ceny v aukci se pohybuj\u00ed jinak.\" class=\"wp-image-1907\"\/><figcaption class=\"wp-element-caption\">Form\u00e1ty reklamy, kter\u00e9 Pinterest nab\u00edz\u00ed<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kladem je stanovit <strong>budget kampan\u011b<\/strong>, vymyslet pro ni vhodn\u00fd <strong>n\u00e1zev<\/strong>, spr\u00e1vn\u011b ji <strong>zac\u00edlit<\/strong>, p\u0159idat z\u00e1jmy publika a vhodn\u00e1 kl\u00ed\u010dov\u00e1 slova. V p\u0159\u00edpad\u011b, \u017ee m\u00e1te ulo\u017eenou vlastn\u00ed datab\u00e1zi z\u00e1kazn\u00edk\u016f, m\u016f\u017eete si publikum vytvo\u0159it svoje. Pak je samoz\u0159ejm\u011b nutn\u00e9 kampa\u0148 <strong>vyhodnotit<\/strong> a p\u0159\u00ed\u0161t\u011b se \u0159\u00eddit podle v\u00fdsledk\u016f.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/05\/Cernovsky_Pinterest_reklama_druhy_optimalizace-1160x438-1.png\" alt=\"Pokud je va\u0161\u00edm c\u00edlem budov\u00e1n\u00ed pov\u011bdom\u00ed, generov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti na web, nebo generov\u00e1n\u00ed konverz\u00ed, i tady um\u00ed Pinterest pomoct.\" class=\"wp-image-1908\"\/><figcaption class=\"wp-element-caption\">Druhy optimalizace reklamy na Pinterestu jsou velice podobn\u00e9 nastaven\u00ed Facebooku, Instagramu a TikToku<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00e1 optimalizace reklamy bude schopna doru\u010dovat v\u00fdsledky podle va\u0161ich o\u010dek\u00e1v\u00e1n\u00ed. Pokud Budete cht\u00edt maximalizovat z\u00e1sah za co nejni\u017e\u0161\u00ed CPM, pak volte awareness optimalizaci. Pokud budete cht\u00edt generovat n\u00e1kupy nebo jin\u00e9 konverze, smi\u0159te se s t\u00edm, \u017ee CPM bude vy\u0161\u0161\u00ed a budete muset zvolit conversions optimalizaci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/05\/Cernovsky_Pinterest_reklama_cileni-1160x1200-1.png\" alt=\"C\u00edlen\u00ed je alfa a omega kter\u00e9koliv online platformy a soci\u00e1ln\u00ed s\u00edt\u011b. V\u011bt\u0161inou se jedn\u00e1 o kombinaci soc-demo c\u00edlen\u00ed, z\u00e1jmov\u00e9no c\u00edlen\u00ed a tak\u00e9 p\u0159\u00edpadn\u00fdch custom audiences, p\u0159\u00edpadn\u011b actlikes \/ lookalikes. N\u011bkter\u00e9 s\u00edt\u011b nab\u00edz\u00ed c\u00edlen\u00ed na kl\u00ed\u010dov\u00e1 slova (Pinteret a Twitter).\" class=\"wp-image-1909\"\/><figcaption class=\"wp-element-caption\">Mo\u017enosti c\u00edlen\u00ed platformy Pinterest jsou kombinac\u00ed c\u00edlen\u00ed Twitteru, Facebooku a Instagramu<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doporu\u010duji se vyhnout automatick\u00fdm publik\u016fm a j\u00edt sp\u00ed\u0161e cestou toho, kdy si vyty\u010d\u00edte, kdo je va\u0161e c\u00edlov\u00e1 skupina a tu si zkus\u00edte vydefinovat v r\u00e1mci c\u00edlen\u00ed.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9794\" class=\"elementor elementor-9794\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">TIP na ebook ZDARMA: Bu\u010fte \u00daSP\u011a\u0160N\u00cd na soci\u00e1ln\u00edch s\u00edt\u00edch s 21 nejv\u00edc TRENDY t\u00e9maty pro TVORBU vide\u00ed a p\u0159\u00edsp\u011bvk\u016f na Instagram, TikTok, YouTube, Threads, LinkedIn, X a Facebook\n(PDF)<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_21_video_ideas\" name=\"blog form 21 temat na videa a prispevky\" aria-label=\"blog form 21 temat na videa a prispevky\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9794\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pinterest v \u010desk\u00e9m prost\u0159ed\u00ed sice nen\u00ed tak obl\u00edben\u00fd jako Instagram, ale to neznamen\u00e1, \u017ee nem\u00e1 <strong>potenci\u00e1l pro budov\u00e1n\u00ed va\u0161eho brandu<\/strong>. Zejm\u00e9na pokud podnik\u00e1te v oblasti s <strong>vizu\u00e1ln\u011b zaj\u00edmav\u00fdmi produkty a p\u0159ev\u00e1\u017en\u011b \u017eensk\u00fdm publikem<\/strong>, ur\u010dit\u011b se t\u00e9to soci\u00e1ln\u00ed s\u00edti nevyh\u00fdbejte. Nejprve se zam\u011b\u0159te na kvalitn\u00ed a pravideln\u00fd obsah, kter\u00fd by m\u011bl p\u0159in\u00e9st postupn\u00fd <strong>organick\u00fd r\u016fst<\/strong>. Pozd\u011bji m\u016f\u017eete za\u010d\u00edt vytv\u00e1\u0159et<strong> placen\u00e9 kampan\u011b<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zdroje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.hootsuite.com\/how-to-use-pinterest-for-business\/\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.hootsuite.com\/how-to-use-pinterest-for-business\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/31147\/the-ultimate-guide-to-mastering-pinterest-for-marketing.aspx\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/31147\/the-ultimate-guide-to-mastering-pinterest-for-marketing.aspx<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.simplepinmedia.com\/pinterest-is-not-facebook\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.simplepinmedia.com\/pinterest-is-not-facebook\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.fragile.cz\/blog\/pinterest-a-brand\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.fragile.cz\/blog\/pinterest-a-brand\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.grfczech.cz\/vyuziti-pinterestu-v-podnikani\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.grfczech.cz\/vyuziti-pinterestu-v-podnikani\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mladypodnikatel.cz\/marketa-ubikova-pinterest-je-o-budoucnosti-t15672\" target=\"_blank\" rel=\"noopener\">https:\/\/mladypodnikatel.cz\/marketa-ubikova-pinterest-je-o-budoucnosti-t15672<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/seteva.cz\/5-tipu-k-uspesne-firemni-strance-na-pinterestu\/\" target=\"_blank\" rel=\"noopener\">https:\/\/seteva.cz\/5-tipu-k-uspesne-firemni-strance-na-pinterestu\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/starkmedia.cz\/blog\/9-tipu-jak-ze-socialni-site-pinterest-vytezit-maximum\" target=\"_blank\" rel=\"noopener\">https:\/\/starkmedia.cz\/blog\/9-tipu-jak-ze-socialni-site-pinterest-vytezit-maximum<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.vivantina.com\/blog\/pinterest-pre-firmy-vsetko-co-potrebujete-vediet\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.vivantina.com\/blog\/pinterest-pre-firmy-vsetko-co-potrebujete-vediet\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V \u010desk\u00e9m prost\u0159ed\u00ed sice Pinterest nen\u00ed tak obl\u00edben\u00fd, ale celosv\u011btov\u011b se \u0159ad\u00ed mezi p\u011btici nejobl\u00edben\u011bj\u0161\u00edch soci\u00e1ln\u00edch s\u00edt\u00ed. Pokud nab\u00edz\u00edte fotogenick\u00e9 produkty ur\u010dit\u011b zva\u017ete, jestli si tam profil nezalo\u017eit. M\u00e1te toti\u017e nejlep\u0161\u00ed p\u0159edpoklad, \u017ee se v\u00e1m bude da\u0159it. Z marketingov\u00e9ho hlediska je Pinterest zaj\u00edmav\u00fd hlavn\u011b p\u0159\u00edstupem koncov\u00fdch u\u017eivatel\u016f. V\u011bt\u0161ina z nich hled\u00e1 na t\u00e9to soci\u00e1ln\u00ed s\u00edti [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5655,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"pinterest","footnotes":""},"categories":[9],"tags":[38,7,11],"class_list":["post-1896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-pinterest","tag-reklama","tag-socialni-site"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/1896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=1896"}],"version-history":[{"count":3,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/1896\/revisions"}],"predecessor-version":[{"id":9862,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/1896\/revisions\/9862"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/5655"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=1896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=1896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=1896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}