{"id":1845,"date":"2021-04-13T09:59:28","date_gmt":"2021-04-13T07:59:28","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=1845"},"modified":"2024-04-22T15:51:33","modified_gmt":"2024-04-22T13:51:33","slug":"tiktok-vyhody-tipy","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/tiktok-vyhody-tipy\/","title":{"rendered":"TikTok: jak s n\u00edm za\u010d\u00edt, v\u00fdhody t\u00e9to soci\u00e1ln\u00ed s\u00edt\u011b, co nab\u00edz\u00ed, (5 tip\u016f pro firmy, ale i influencery)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">TikTok je relativn\u011b novou <a href=\"https:\/\/cs.wikipedia.org\/wiki\/Soci%C3%A1ln%C3%AD_s%C3%AD%C5%A5\" target=\"_blank\" rel=\"noreferrer noopener\">soci\u00e1ln\u00ed s\u00edt\u00ed<\/a>, kter\u00e1 siln\u011b konkuruje nejv\u011bt\u0161\u00edm hr\u00e1\u010d\u016fm dosavadn\u00edho trhu jako je <a href=\"http:\/\/www.facebook.com\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a> nebo <a href=\"http:\/\/www.instagram.com\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>. Tato \u010d\u00ednsk\u00e1 soci\u00e1ln\u00ed s\u00ed\u0165 zalo\u017een\u00e1 na popularizaci video form\u00e1tu kr\u00e1tk\u00e9 metr\u00e1\u017ee, m\u00e1 sv\u00e9 p\u0159\u00edznivce i odp\u016frce. Na jednu stranu je to s\u00ed\u0165 podporuj\u00edc\u00ed intuitivn\u00ed kreativitu, na druh\u00e9 stran\u011b je to jen dal\u0161\u00ed kan\u00e1l strhuj\u00edc\u00ed p\u016fvodn\u00ed kreativn\u00ed z\u00e1m\u011br do bezmy\u0161lenkov\u00e9 tvorby a n\u00e1sledn\u00e9ho sd\u00edlen\u00ed. To s sebou nese samoz\u0159ejm\u011b dal\u0161\u00ed d\u016fsledky, jako je r\u016fzn\u00e9 zneu\u017eit\u00ed obsahu, r\u016fzn\u00e9 formy inkriminace osob a n\u00e1sledn\u00fd nevaln\u00fd dopad i v re\u00e1ln\u00e9m sv\u011bt\u011b.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1 jak dos\u00e1hnout PNO (pod\u00edl n\u00e1klad\u016f na obratu) pod 20 % d\u00edky v\u00fdkonnostn\u00ed TikTok reklam\u011b (5x n\u00e1vratnost investice do reklamy), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\">p\u0159\u00edpadovou studii TikTok najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00e1 se o silnou platformu, kter\u00e1 disponuje nespo\u010dtem osobn\u00edch informac\u00ed a proto se o tyto u\u017eivatelsk\u00e1 data zaj\u00edmaj\u00ed velk\u00e9 mocnosti jako samotn\u00e1 \u010c\u00ednsk\u00e1 a Americk\u00e1 vl\u00e1da. <a href=\"http:\/\/www.tiktok.com\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a> je tedy vyu\u017e\u00edvan\u00fdm kan\u00e1lem jak oby\u010dejn\u00fdmi u\u017eivateli smrteln\u00edky, za\u010d\u00ednaj\u00edc\u00edmi mikroinfluencery, d\u00e1le drobn\u00fdmi podnikateli roz\u0161i\u0159uj\u00edc\u00edmi sv\u016fj brand, a\u017e po \u0161\u00e9fy marketingov\u00fdch odd\u011blen\u00ed velk\u00fdch zna\u010dek. Co tedy konkr\u00e9tn\u011b TikTok je, co na n\u011bm m\u016f\u017eeme naj\u00edt a jak ho m\u016f\u017eeme vyu\u017e\u00edt i my v r\u00e1mci <a href=\"https:\/\/www.cernovsky.cz\/marketing\/marketingovy-mix-4p\/\" data-type=\"post\" data-id=\"2184\">marketingu<\/a>?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co je TikTok<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok je <a href=\"https:\/\/www.cernovsky.cz\/marketing\/top-10-socialni-site\/\" data-type=\"post\" data-id=\"2227\">soci\u00e1ln\u00ed s\u00edt\u00ed<\/a> pro tvo\u0159en\u00ed a n\u00e1sledn\u00e9 sd\u00edlen\u00ed vide\u00ed. <a href=\"https:\/\/www.cernovsky.cz\/marketing\/video-reklama-online\/\" data-type=\"post\" data-id=\"2570\">Videoklipy<\/a> jsou tu v d\u00e9lce 3 sekund &#8211; 10 minut. P\u0159\u00edm\u00e1 konkurence Instagram pracuje s <a href=\"https:\/\/www.cernovsky.cz\/marketing\/instagram-reels\/\" data-type=\"post\" data-id=\"1994\">Instagram Reels<\/a>. A t\u00e9mat\u016fm vide\u00ed se meze skute\u010dn\u011b nekladou. Najdeme tu tedy v\u0161e od z\u00e1bavn\u00fdch sekvenc\u00ed, v\u010detn\u011b tance, zp\u011bvu \u010di jin\u00fdch dovednost\u00ed, a\u017e po vysoce citliv\u00e1 videa zachycuj\u00edc\u00ed bu\u010f sekvence denn\u00edho \u017eivota, n\u00e1sil\u00ed, a\u017e po pokusy o sebevra\u017edu. Nat\u00e1\u010den\u00e1 videa zde maj\u00ed jedinou misi a to st\u00e1t se vir\u00e1ln\u00edmi. C\u00edlem je zaujmout div\u00e1ky a to doslova za jakoukoliv cenu. V\u00fdsledkem je sledov\u00e1n\u00ed u\u017eivatele, co\u017e vede k roz\u0161i\u0159ov\u00e1n\u00ed profilu.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V dne\u0161n\u00ed dob\u011b je TikTok pou\u017e\u00edv\u00e1n v\u00edce ne\u017e 800 miliony lid\u00ed ka\u017ed\u00fd m\u011bs\u00edc. Z\u00e1kladna tedy roste mnohem rychleji ne\u017e jeho p\u0159\u00edbuzn\u00fd Instagram (pokud v\u00e1s zaj\u00edm\u00e1, <a href=\"https:\/\/www.cernovsky.cz\/marketing\/jak-uspet-na-instagramu\/\" data-type=\"post\" data-id=\"2216\">jak usp\u011bt na Instagramu, tak \u010dl\u00e1nek najdete zde<\/a>), \u010di v\u0161echny ostatn\u00ed <a href=\"https:\/\/www.cernovsky.cz\/marketing\/druhy-socialnich-siti\/\" data-type=\"post\" data-id=\"2552\">soci\u00e1ln\u00ed s\u00edt\u011b<\/a>. TikTok je v sou\u010dasnosti p\u0159elo\u017een ji\u017e do 75 jazyk\u016f, v\u010detn\u011b \u010de\u0161tiny. St\u00e1hnout si jej m\u016f\u017ee p\u0159ed 150 zem\u00ed, u\u010dinilo tak ji\u017e v\u00edce ne\u017e 2 miliardy lid\u00ed z cel\u00e9ho sv\u011bta. Podle agentury Httpool v \u010cesk\u00e9 republice pou\u017e\u00edv\u00e1 TikTok v\u00edce ne\u017e 1,1 milion\u016f lid\u00ed (UPDATE, <strong>v polovin\u011b roku 2022 to bylo ji\u017e 2 000 000 lid\u00ed<\/strong>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mezi nejv\u011bt\u0161\u00ed <a href=\"https:\/\/www.cernovsky.cz\/marketing\/influencer-marketing-navod\/\" data-type=\"post\" data-id=\"1945\">influencery<\/a> pat\u0159\u00ed @charlidamelio s 89,3 miliony follower\u016f, d\u00e1le @addisonre s 62,2 miliony follower\u016f a tak\u00e9 @zachking s 49,8 miliony follower\u016f. V porovn\u00e1n\u00ed se sv\u011btovou \u0161pi\u010dkou m\u00e1 i \u010cesk\u00e1 republika sv\u00e9 favority. Mezi nejv\u011bt\u0161\u00ed \u010desk\u00e9 TikTok hr\u00e1\u010de pat\u0159\u00ed @ondymikula s 7,6 miliony follower\u016f, d\u00e1le @viralbrothers s 2,2 milion\u016f follower\u016f, nebo tak\u00e9 @nabouraney s 1,8 milion\u016f follower\u016f. Inspiraci tak\u00e9 chytly zn\u00e1m\u00e9 \u010desk\u00e9 celebrity, kter\u00e9 sv\u016fj fanklub zat\u00edm postupn\u011b sb\u00edraj\u00ed. Za zm\u00ednku ur\u010dit\u011b stoj\u00ed nap\u0159\u00edklad alespo\u0148 Richard Kraj\u010do, nebo Dagmar Havlov\u00e1. <strong>\u010c\u00edsla nejsou aktualizovan\u00e1<\/strong>, bohu\u017eel to nen\u00ed v m\u00fdch sil\u00e1ch. Pokud mi nap\u00ed\u0161ete, r\u00e1d uprav\u00edm na aktu\u00e1ln\u00ed \u010d\u00edsla, d\u011bkuji!!!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rizika TikToku<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok je zn\u00e1m\u00fd sv\u00fdm statusem rizikovosti. Pravda je, \u017ee mno\u017estv\u00ed vide\u00ed, kter\u00e9 u\u017eivatel\u00e9 nahr\u00e1vaj\u00ed a sd\u00edl\u00ed je obrovsk\u00e9. Videa obsahem nevhodn\u00e1 a\u017e krajn\u011b spole\u010densky nebezpe\u010dn\u00e1 nen\u00ed zat\u00edm schopen machine learning algoritmus obs\u00e1hnout a zabezpe\u010dit. Jedinou radou je vyhnout se nevhodn\u00e9mu obsahu, nepodporovat \u201c\u0161patn\u00e9\u201d kan\u00e1ly sledov\u00e1n\u00edm, odb\u011brem. Jen tak bude p\u0159\u00edpad\u016f nevhodn\u00e9ho obsahu maj\u00edc\u00ed \u0161patn\u00fd a mnohdy a\u017e fat\u00e1ln\u00ed dopad na re\u00e1ln\u00fd \u017eivot u\u017eivatel\u016f \u010di odb\u011bratel\u016f, p\u0159ib\u00fdvat m\u00e9n\u011b.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud v\u00e1s toto t\u00e9ma zaj\u00edm\u00e1 v\u00edce, mrkn\u011bte na video, kter\u00e9 jsem nato\u010dil.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"TikTok NEN\u00cd \u010c\u00cdNSK\u00c1 Aplikace - 5 M\u00fdt\u016f o TikToku | Cernovsky\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/6zoTwrN-Xzs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok a vyd\u011bl\u00e1v\u00e1n\u00ed pen\u011bz z pohledu influencera<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prvn\u00ed variantou<\/strong>, jak na TikToku vyd\u011blat n\u011bjak\u00e9 pen\u00edze, <a href=\"https:\/\/www.cernovsky.cz\/marketing\/influencer-marketing-navod\/\" data-type=\"post\" data-id=\"1945\">je st\u00e1t se influencerem<\/a>. Z t\u00e9to pozice tv\u016frce obsahu m\u00e1te hned n\u011bkolik zp\u016fsob\u016f, jak dos\u00e1hnout \u00fasp\u011bchu. Bu\u010f dos\u00e1hnout nad ur\u010ditou jednotku sleduj\u00edc\u00edch, kte\u0159\u00ed v\u00e1m zajist\u00ed ur\u010ditou zaj\u00edmavou pozici z hlediska placen\u00fdm spoluprac\u00ed, kte\u0159\u00ed se v\u00e1m budou sami nab\u00edzet se zaj\u00edmav\u00fdmi spolupracemi, zbo\u017e\u00edm apod. Dal\u0161\u00edm zp\u016fsobem jsou tzv. TikTok mince. Sleduj\u00edc\u00ed mohou tv\u016frce obsahu \u017eiv\u00e9ho vys\u00edl\u00e1n\u00ed Livestream odm\u011bnit tzv. TikTok Coins a Gifts. TikTok mince jsou virtu\u00e1ln\u00ed m\u011bnou TikToku, kter\u00e9 sleduj\u00edc\u00ed m\u016f\u017ee sm\u011bnit v aplikaci za re\u00e1lnou m\u011bnu jako Euro, Dolar apod.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tyto re\u00e1ln\u00e9 pen\u00edze tak dostanou podobu daru Gifts, kter\u00e9 m\u016f\u017ee sleduj\u00edc\u00ed fanou\u0161ek poslat sv\u00e9mu obl\u00edben\u00e9mu influencerovi, tv\u016frci obsahu. Ten si podle pravidel TikToku m\u016f\u017ee nechat sm\u011bnit 50 % t\u011bchto TikTok minc\u00ed na tzv. Diamanty. A \u010d\u00e1stku v Diamantech si u\u017e m\u016f\u017ee nechat proplatit zp\u011bt do re\u00e1ln\u00e9 m\u011bny. A kam se pod\u011bje zbytek? Jednodu\u0161e zbyl\u00fdch 50 % jde ve prosp\u011bch TikToku. TikTok tak\u00e9 nikde nezve\u0159ej\u0148uje ofici\u00e1ln\u00ed kurzy. Zaj\u00edmavost\u00ed na z\u00e1v\u011br je, \u017ee TikTok ji\u017e vyd\u011blal p\u0159es 75 milion\u016f dolar\u016f jen prodejem TikTok minc\u00ed a dar\u016f (k b\u0159eznu 2019).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Druhou variantou<\/strong>, jak na TikToku vyd\u011blat n\u011bjak\u00e9 pen\u00edze, je promo a individu\u00e1ln\u00ed spolupr\u00e1ce s firmami, e-shopy, brandy. Tv\u016frci se jednodu\u0161e domluv\u00ed, \u017ee za ur\u010ditou finan\u010dn\u00ed odm\u011bnu zpropaguj\u00ed produkt \u010di slu\u017eby ur\u010dit\u00e9 zna\u010dky. V tomto p\u0159\u00edpad\u011b se jedn\u00e1 o standardn\u00ed influencer marketing, kter\u00fd je ji\u017e etablov\u00e1n del\u0161\u00ed dobu na sestersk\u00fdch siln\u00fdch soci\u00e1ln\u00edch s\u00edt\u00ed jako YouTube, Facebook, Instagram, Twitter \u010di dal\u0161\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u0159et\u00ed variantou<\/strong> je barterov\u00e1 spolupr\u00e1ce na z\u00e1klad\u011b analytick\u00fdch dat. Jednodu\u0161e tak i za\u010d\u00e1te\u010dn\u00edk na TikToku vyu\u017eije analytick\u00fdch dat p\u0159\u00edstupn\u00fdch ka\u017ed\u00e9mu \u00fa\u010dtu ve Spr\u00e1v\u011b \u00fa\u010dtu. Vid\u00ed tam sv\u00e9 publikovan\u00e9 p\u0159\u00edsp\u011bvky a i jejich reakci. Vyt\u00e1hne si tedy data jako jak\u00fd byl celkov\u00fd dosah videa, jak\u00e1 byla celkov\u00e1 sledovanost, opu\u0161t\u011bnost, interakce atd, atd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky t\u011bmto dat\u016fm tak m\u016f\u017ee zkontaktovat firmy a nab\u00eddnout jim tato data jako sm\u011bnn\u00fd obchod. Firma tak vyhodnot\u00ed cennost t\u011bchto nab\u00edzen\u00fdch dat a p\u0159\u00edpadn\u011b se domluv\u00ed i na dal\u0161\u00ed spolupr\u00e1ci. Nutno zm\u00ednit, \u017ee firmy jsou st\u00e1le v\u00edce proz\u00edrav\u011bj\u0161\u00ed a v\u011bnuj\u00ed v\u00edce pozornosti tzv. due dilligence, co\u017e je prov\u011b\u0159en\u00ed kvality influencera a jeho nab\u00edzen\u00fdch slu\u017eeb, p\u0159ed zah\u00e1jen\u00edm samotn\u00e9 spolupr\u00e1ce.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jako dal\u0161\u00ed, <strong>\u010dtvrtou variantou<\/strong>, b\u00fdv\u00e1 zmi\u0148ov\u00e1n affiliate program. Bohu\u017eel affiliate syst\u00e9m nen\u00ed p\u0159\u00edli\u0161 vhodn\u00fd pro &#8220;netextov\u00e9&#8221; soci\u00e1ln\u00ed s\u00edt\u011b jako je t\u0159eba Instagram nebo pr\u00e1v\u011b TikTok. U affiliate programu toti\u017e pot\u0159ebujete, aby se u\u017eivatel doslova prokliknul p\u0159es v\u00e1\u0161 vlo\u017een\u00fd odkaz. Tak\u017ee u Facebooku nebo Twitteru, kde je d\u016fraz na text, doch\u00e1z\u00ed v\u00edce i ke snadn\u00e9mu proklik\u00e1n\u00ed textov\u00fdch odkaz\u016f. U s\u00edt\u00ed jako je YouTube, Instagram, TikTok m\u016f\u017eete affiliate vyu\u017e\u00edt formou influencersk\u00e9ho slevov\u00e9ho odkazu s k\u00f3dem, kter\u00fd sleduj\u00edc\u00ed p\u0159i n\u00e1kupu pou\u017eij\u00ed. Nicm\u00e9n\u011b z anal\u00fdz prozat\u00edm vypov\u00edd\u00e1, \u017ee se st\u00e1le nejedn\u00e1 o tak efektivn\u00ed cestu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Posledn\u00ed variantou<\/strong> jak na vyd\u011bl\u00e1v\u00e1n\u00ed pen\u011bz na TikToku je tzv. prodej merchandise, tedy prodej reklamn\u00edch p\u0159edm\u011bt\u016f, oble\u010den\u00ed atd. ve spojen\u00ed s propagac\u00ed influencerem. Zbo\u017e\u00ed je r\u016fzn\u00fdmi zp\u016fsoby konkr\u00e9tn\u011b spojeno s dan\u00fdm influencerem, a\u0165 u\u017e formou potisku, \u010di jin\u00e9ho &#8220;ozna\u010dkov\u00e1n\u00ed&#8221;, m\u016f\u017ee se jednat i o kooperativn\u00ed design apod. Tento zp\u016fsob je v\u00fdd\u011ble\u010dn\u00fd v\u0161ak v objemov\u00e9m m\u011b\u0159\u00edtku, tedy vyplat\u00ed se t\u011bm, co maj\u00ed \u0161irokou fanou\u0161kovou z\u00e1kladnu a tedy i potenci\u00e1ln\u00ed trh, kter\u00fd sv\u00fdm reklamn\u00edm po\u010dinem oslov\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak jsem z\u00edskal 10 000 sleduj\u00edc\u00edch na TikToku a vy m\u016f\u017eete taky?<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Jak Z\u00edskat 10 000 Followers na TikToku - Jak Se To Povedlo Mn\u011b | Cernovsky\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/w4cbUx6LoNs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00e1 <strong>osobn\u011b<\/strong> jsem za\u010dal TikTok vyu\u017e\u00edvat ke zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed <a href=\"https:\/\/www.cernovsky.cz\/specializace\/\" data-type=\"page\" data-id=\"2702\">o m\u00e9 pr\u00e1ci<\/a> a <a href=\"https:\/\/www.cernovsky.cz\/o-mne\/\" data-type=\"page\" data-id=\"2700\">m\u00e9 vlastn\u00ed osob\u011b<\/a>. <a href=\"https:\/\/www.tiktok.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">M\u016fj TikTok profil m\u016f\u017eete sledovat tady<\/a>. B\u011bhem prvn\u00edho m\u011bs\u00edce jsem z\u00edskal stovky followers a moje z\u00e1sahy jsou astronomick\u00e9 oproti jin\u00fdm s\u00edt\u00edm!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"472\" height=\"1024\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Jak_Uspet_Na_TikToku_bio-472x1024.png\" alt=\"Jak usp\u011bt na TikToku? To je cesta, kterou aktu\u00e1ln\u011b proch\u00e1z\u00edm a budu r\u00e1d, pokud m\u011b v n\u00ed podpo\u0159\u00edte! Sledujte m\u011b, Tom\u00e1\u0161 \u010cernovsk\u00fd.\" class=\"wp-image-8533\" srcset=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Jak_Uspet_Na_TikToku_bio-472x1024.png 472w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Jak_Uspet_Na_TikToku_bio-138x300.png 138w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Jak_Uspet_Na_TikToku_bio.png 645w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><figcaption class=\"wp-element-caption\">M\u016fj profil na TikToku raketov\u011b roste, <a href=\"https:\/\/www.tiktok.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">sledujte m\u011b @cernovskycz<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center is-image-fill has-black-color has-text-color has-background has-medium-font-size\" style=\"background-color:#dbfbdb\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<p class=\"has-large-font-size wp-block-paragraph\"><em><strong>PRO TIP<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete, aby v\u00e1m <strong>profesion\u00e1lov\u00e9 pom\u00e1hali<\/strong> s tvorbou video obsahu na soci\u00e1ln\u00ed s\u00edt\u011b?<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"line-height:1.2\">TikTok videa, Instagram a Facebook Reels, YouTube Shorts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00edskejte <strong>10 tis\u00edc<\/strong> nebo <strong>100 tis\u00edc zhl\u00e9dnut\u00ed<\/strong> u va\u0161ich vide\u00ed a prod\u00e1vejte jednodu\u0161e!<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"line-height:1.2\">A cena?&nbsp;Nebojte, majlant to nen\u00ed. V\u00edce se o t\u00e9to <a href=\"https:\/\/www.cernovsky.cz\/strihani-videi-podnikatel\/\">slu\u017eb\u011b st\u0159\u00edh\u00e1n\u00ed kr\u00e1tk\u00fdch vide\u00ed na TikTok a dal\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u011b dozv\u00edte zde<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak takov\u00e1 videa vypadaj\u00ed? Mrkn\u011bte nap\u0159. ke <a href=\"https:\/\/www.tiktok.com\/@cernovskycz\" data-type=\"URL\" data-id=\"https:\/\/www.tiktok.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">mn\u011b na TikTok<\/a>.<\/p>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png);background-position:50% 51%\"><a href=\"https:\/\/www.cernovsky.cz\/strihani-videi-podnikatel\/\"><img decoding=\"async\" width=\"612\" height=\"408\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png\" alt=\"\" class=\"wp-image-8499 size-full\" srcset=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg.png 612w, https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2023\/03\/Cernovsky_Tomas_Telefon_Lavicka_no_bg-300x200.png 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok a reklama<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Existuje aplikace <a href=\"https:\/\/www.tiktok.com\/business\/en-US\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok Ads Manager<\/a>, d\u00edky kter\u00e9 m\u016f\u017eete vytv\u00e1\u0159et, editovat a n\u00e1sledn\u011b vyhodnocovat sv\u00e9 <a href=\"https:\/\/www.cernovsky.cz\/marketing\/tiktok-reklama\/\" data-type=\"post\" data-id=\"2243\">reklamn\u00ed kampan\u011b na TikToku<\/a>. Cel\u00e1 aplikace trochu p\u0159ipom\u00edn\u00e1 <a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\" data-type=\"post\" data-id=\"1912\">Facebook Ads Manager a Facebook reklamu<\/a>, kde si definujeme svou c\u00edlovou skupinu (<a href=\"https:\/\/www.cernovsky.cz\/marketing\/generace-xyz-reklama\/\" data-type=\"post\" data-id=\"2625\">jak\u00e1 generace je va\u0161i hlavn\u00ed c\u00edlovou skupinou<\/a>) a to jak v\u011bkov\u011b, geograficky, dle z\u00e1jmov\u00fdch okruh\u016f apod. A mimo to je tu nespo\u010det d\u00edl\u010d\u00edch parametr\u016f k \u00faprav\u011b reklamy. Celosv\u011btov\u011b se <a href=\"https:\/\/www.cernovsky.cz\/marketing\/tiktok-reklama\/\" data-type=\"post\" data-id=\"2243\">TikTok pro marketingov\u00e9 \u00fa\u010del<\/a>y ji\u017e hojn\u011b vyu\u017e\u00edv\u00e1, v \u010cesk\u00e9 republice se zat\u00edm sna\u017e\u00edme t\u00e9to nov\u00e9 s\u00edti v\u00edce p\u0159ibl\u00ed\u017eit, pochopit ji a proniknout do sv\u011bta TikToku a jeho mo\u017enost\u00ed. <strong>Nicm\u00e9n\u011b u\u017e m\u00e1me za sebou prvn\u00ed kampan\u011b pro velk\u00e9 klienty!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/04\/TikTok_socialni_sit_reklama_Cernovsky-1160x773-1.jpeg\" alt=\"TikTok je modern\u00ed soci\u00e1ln\u00ed m\u00e9dium vyu\u017e\u00edvaj\u00edc\u00ed form\u00e1tu kr\u00e1tk\u00fdch vide\u00ed. Prim\u00e1rn\u00ed c\u00edlovou skupinou jsou mlad\u00e9 generace, pro kter\u00e9 je tento rychl\u00fd obsah z\u00e1\u017eitkem.\" class=\"wp-image-1847\"\/><figcaption class=\"wp-element-caption\">TikTok je mlad\u00e1, ale p\u0159es to rychle rostouc\u00ed soci\u00e1ln\u00ed s\u00ed\u0165, kde je hlavn\u00ed c\u00edlovou skupinou generace Z<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro\u010d tedy uva\u017eovat o TikToku jako o jednom z dal\u0161\u00edch siln\u00fdch marketingov\u00fdch kan\u00e1l\u016f? Ji\u017e nyn\u00ed je pozoruhodn\u00e9, \u017ee ji\u017e v z\u00e1\u0159\u00ed 2020 dos\u00e1hl hodnoty 173 na Alexa ranku. Dnes je na hodnot\u011b 91. <a href=\"https:\/\/www.alexa.com\/siteinfo\/tiktok.com\" target=\"_blank\" rel=\"noreferrer noopener\">Detailn\u00ed stats na Alexa najdete zde<\/a>. V\u0161ichni specialist\u00e9 marketingu v\u00ed, jak t\u011b\u017ek\u00e1 a p\u0159\u00edsn\u00e1 krit\u00e9ria Alexa pro sv\u00e9 hodnocen\u00ed m\u00e1. D\u00e1le m\u00e1 jednu z nejvy\u0161\u0161\u00edch <a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/knowledge\/ecommerce-saas\/engagement-rate\/#:~:text=The%20engagement%20rate%20is%20a,content%20created%20by%20a%20user.\" target=\"_blank\" rel=\"noreferrer noopener\">Engagement rate<\/a>, d\u00edky kter\u00e9 hrav\u011b porazil i nejv\u011bt\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u011b v\u010detn\u011b Facebooku i Instagramu.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pravdou tedy je, \u017ee s\u00ed\u0165 TikTok p\u0159i\u0161la na trh s velmi chytlav\u00fdm n\u00e1m\u011btem, kter\u00fd odr\u00e1\u017e\u00ed sou\u010dasnou st\u00e1le vy\u0161\u0161\u00ed z\u00e1libu v nat\u00e1\u010den\u00ed a sd\u00edlen\u00ed vide\u00ed. Bohu\u017eel i FB a IG se sna\u017eily protla\u010dit <a href=\"https:\/\/www.cernovsky.cz\/marketing\/videoreklama-facebook-instagram\/\" data-type=\"post\" data-id=\"2065\">videoform\u00e1t<\/a>, u\u017eivatel\u00e9 ho v\u0161ak p\u0159\u00edli\u0161 nevyu\u017e\u00edvali. Tvorba vide\u00ed je st\u00e1le technicky n\u00e1ro\u010dn\u00e1 a sou\u010dasn\u00fd software nebo aplikace st\u00e1le je\u0161t\u011b nejsou natolik dostupn\u00e9 a roz\u0161\u00ed\u0159en\u00e9, aby umo\u017enily vytvo\u0159it kvalitn\u00ed video komukoliv. TikTok je v tomto ohledupln\u00fd. P\u0159ich\u00e1z\u00ed s my\u0161lenkou, \u017ee nen\u00ed d\u016fle\u017eit\u00e1 kvalita videa, ale pouh\u00e1 my\u0161lenka obsahu. Nehled\u00ed na perfektn\u00ed proveden\u00ed ani rozli\u0161en\u00ed. Jak u\u017e jeho slogan odr\u00e1\u017e\u00ed &#8220;Skute\u010dn\u00ed lid\u00e9, skute\u010dn\u00e1 videa.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U TikToku je velk\u00fdm plusem jeho mobiln\u00ed aplikace slo\u017een\u00e1 z perfektn\u011b otestovan\u00e9ho UX designov\u00e9ho rozhran\u00ed. Aplikace je p\u0159ehledn\u00e1, intuitivn\u00ed, skute\u010dn\u011b neexistuje jednodu\u0161\u0161\u00ed n\u00e1stroj pro tvorbu videa. Video tak\u00e9 jednodu\u0161e uprav\u00edte, mo\u017enost\u00ed je tu opravdu mnoho. U vytvo\u0159en\u00e9ho videa m\u016f\u017eete upravit rychlost, m\u016f\u017eete ho zkompilovat s dal\u0161\u00edmi sn\u00edmky, vlo\u017eit hudebn\u00ed linku. Dokonce m\u016f\u017eete p\u0159etransformovat i sv\u016fj hlas nebo p\u0159idat jeden z nespo\u010dtu vizu\u00e1ln\u00edch efekt\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok a kampan\u011b skrze Facebook Ads Manager<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud bychom zvolili klasickou PPC reklamu, naraz\u00edme hned na n\u011bkolik probl\u00e9m\u016f. Jak u\u017e v\u00edme, u PPC reklamy n\u00e1s zaj\u00edm\u00e1 p\u0159edev\u0161\u00edm c\u00edlen\u00ed a to ide\u00e1ln\u011b co nejp\u0159esn\u011bj\u0161\u00ed. Bohu\u017eel, vzhledem k tomu, \u017ee byl TikTok v prvn\u00ed f\u00e1zi sou\u010d\u00e1st\u00ed s\u00edt\u011b Facebook Audience Network, tak byla pouze mo\u017enost inzerci c\u00edlit pouze p\u0159es reklamn\u00ed rozhran\u00ed Facebook Ads. D\u00edky tomuto spojen\u00ed v\u0161ak vznikl probl\u00e9m c\u00edlen\u00ed na konkr\u00e9tn\u00ed aplikaci v Facebook Audience Network. Probl\u00e9m specifick\u00e9ho c\u00edlen\u00ed reklam se tedy t\u00fdk\u00e1 dodnes a to tak, \u017ee nen\u00ed mo\u017en\u00e9 reklamy c\u00edlit pouze na TikTok, v\u017edy jsou ve h\u0159e i v\u0161echny hry a dal\u0161\u00ed aplikace, co tam spadaj\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ani u demografick\u00e9 \u010d\u00e1sti c\u00edlen\u00ed reklam nen\u00ed v\u0161e bez chyb. Vzhledem k tomu, \u017ee u\u017eivatel\u00e9 o sob\u011b vypl\u0148uj\u00ed pouze v\u011bk a profily se tak d\u011bl\u00ed pouze podle t\u00e9matiky, je velmi problematick\u00e9 jakkoliv masov\u011b profily a jejich data t\u0159\u00eddit. Pracujeme zde tedy pouze se sekund\u00e1rn\u00edmi sign\u00e1ly. Zat\u00edm nejp\u0159esn\u011bj\u0161\u00ed metodou c\u00edlen\u00ed marketingu je zde remarketing p\u0159es Facebook Audience Network.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/04\/TikTok_socialni_sit_kampane-Cernovsky-1160x773-1.jpeg\" alt=\"TiKTok m\u00e1 obrovsk\u00fd potenci\u00e1l v kampan\u00edch, kter\u00e9 c\u00edl\u00ed na mlad\u00e9 publikum. A\u0165 u\u017e to je oble\u010den\u00ed nebo cokoliv jin\u00e9ho, co mohou mlad\u00e9 generace pou\u017e\u00edvat, funguje to skv\u011ble.\" class=\"wp-image-1849\"\/><figcaption class=\"wp-element-caption\">D\u0159\u00edve \u0161ly reklamy propagovat skrze Facebook Audience Network. dnes u\u017e m\u00e1 TikTok sv\u016fj vlastn\u00ed inzertn\u00ed syst\u00e9m zvan\u00fd TikTok Ads Manager<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok kampan\u011b skrze sv\u016fj inzertn\u00ed syst\u00e9m<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Do budoucna se o\u010dek\u00e1v\u00e1, \u017ee se TikTok bude st\u00e1le rozr\u016fstat a z\u00e1jem o marketingov\u00e9 pojet\u00ed s n\u00edm. Proto u\u017e te\u010f za\u010d\u00edn\u00e1 nasazovat sv\u016fj vlastn\u00ed inzertn\u00ed syst\u00e9m po cel\u00e9m sv\u011bt\u011b. <strong>Ji\u017e v roce 2022 je inzertn\u00ed syst\u00e9m pln\u011b v b\u011bhu a <a href=\"https:\/\/www.cernovsky.cz\/marketing\/tiktok-reklama\/\" data-type=\"post\" data-id=\"2243\">zde najdete, jak na TikTok reklamu<\/a><\/strong>. D\u00edky n\u011bmu si m\u016f\u017ee dovolit nab\u00eddnout nezm\u011brn\u00e9 mo\u017enosti inzerce r\u016fzn\u00fdch form\u00e1t\u016f. V sou\u010dasnosti jsou k dispozici tzv. In-feed Ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00edm z typu reklamy In-feed je reklama zobrazen\u00e1 ve v\u00fdpisu vide\u00ed, ve feedu. Najdeme zde bu\u010f str\u00e1nku, na kterou je mo\u017en\u00e9 p\u0159ej\u00edt po kliknut\u00ed na video, p\u0159i\u010dem\u017e z\u00e1le\u017e\u00ed na n\u00e1s, jak\u00e9 informace zahrneme na detailu profilu. Z hlediska vyhled\u00e1va\u010d\u016f i u\u017eivatel\u016f vypad\u00e1 obsah zcela organicky. Narozd\u00edl od alternativn\u00edho sponzorovan\u00e9ho p\u0159\u00edsp\u011bvku na zdi IG nebo Facebooku feedu. <a href=\"https:\/\/www.tiktok.com\/business\/en-US\" target=\"_blank\" rel=\"noreferrer noopener\">V\u00edce informac\u00ed najdete zde.<\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1, jak vyprodat sklady d\u00edky Facebook, Instagram a Google Ads reklam\u011b s PNO pod 15 % (jako se to povedlo u na\u0161eho klienta), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\">p\u0159\u00edpadovou studii najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Je\u0161t\u011b jednou z variant je tzv. Brand Takeover, co\u017e je jedno z reklamn\u00edch kr\u00e1tk\u00fdch spot\u016f, kter\u00e9 nelze p\u0159esko\u010dit. Z hlediska etablov\u00e1n\u00ed nov\u00e9ho brandu na trh, je tou pravou variantou. Reklama se zobraz\u00ed p\u0159i spu\u0161t\u011bn\u00ed aplikace, zakryje plnou plochu obrazovky a po jak\u00e9mkoliv kliknut\u00ed je u\u017eivatel p\u0159esm\u011brov\u00e1n na webovou str\u00e1nku. Prozat\u00edm tu plat\u00ed pouze omezen\u00ed spu\u0161t\u011bn\u00ed inzerce v r\u00e1mci konkr\u00e9tn\u00ed zem\u011b, ze kter\u00e9 poch\u00e1z\u00edte a hlavn\u011b kam inzerci sm\u011b\u0159ujete. Pro \u010desk\u00e9 firmy to nap\u0159\u00edklad v sou\u010dasnosti funguje tak, \u017ee se zaregistruj\u00ed na str\u00e1nce ads.tiktok.com a tam vypln\u00ed dotazn\u00edk inzerentsk\u00fdch preferenc\u00ed. Prozat\u00edm c\u00edlen\u00ed z \u010cR na \u010cR nen\u00ed mo\u017en\u00e9, ale existuje cel\u00e1 \u0159ada podporovan\u00fdch zem\u00ed, kter\u00e1 neust\u00e1le postupn\u011b roste a to v\u010detn\u011b evropsk\u00fdch destinac\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak tedy za\u010d\u00edt s TikTokem je\u0161t\u011b dnes &#8211; krok za krokem<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1) Chytlav\u00fd n\u00e1zev<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kladem je promy\u0161len\u00ed n\u00e1zvu profilu tak, aby byl co nejl\u00e9pe zapamatovateln\u00fd. Z hlediska v\u00fdhodnosti pozi\u010dn\u00edho za\u0159azen\u00ed v s\u00edti TikToku nehraje n\u00e1zev \u017e\u00e1dnou roli, vyberte tedy takov\u00fd, kter\u00fd si u\u017eivatel\u00e9 zapamatuj\u00ed a bude se jim dob\u0159e \u010d\u00edst, ps\u00e1t i \u0161\u00ed\u0159it. Pro zaj\u00edmavost, existuje i dokonce i n\u011bkolik pr\u00e1zdn\u00fdch profil\u016f, kter\u00e9 maj\u00ed desetitis\u00edce sleduj\u00edc\u00edch jen d\u00edky dob\u0159e zvolen\u00e9mu n\u00e1zvu. Pokud jste firma, pak nen\u00ed nad \u010d\u00edm p\u0159em\u00fd\u0161let, vyu\u017eijte sv\u016fj n\u00e1zev.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9758\" class=\"elementor elementor-9758\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">ZDARMA p\u0159\u00edstup k NEVE\u0158EJN\u00c9 p\u0159\u00edpadovce Facebook a Instagram reklamy, kter\u00e1 za ka\u017edou investovanou 1 K\u010d do reklamy p\u0159inesla 10 K\u010d a v\u00edce (ROAS 10+, PNO pod 10 %) - 10x N\u00c1VRATNOST za posledn\u00ed rok<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_case_study\" name=\"blog form venda case study\" aria-label=\"blog form venda case study\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9758\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2) Svezte se na trendu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud nem\u00e1te konkr\u00e9tn\u00ed p\u0159edstavu o tom, jak\u00fd obsah vytv\u00e1\u0159et a sd\u00edlet, inspirujte se. Proje\u010fte si feed a okoukejte prob\u00edhaj\u00edc\u00ed trendy. A zkuste vytvo\u0159it podobn\u00fd obsah v\u010detn\u011b kulis. T\u0159eba bude zrovna v\u00e1\u0161 tak\u00e9 jeden z nejsledovan\u011bj\u0161\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3) B\u011bh na dlouhou tra\u0165<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud chcete dos\u00e1hnout dlouhodob\u00e9ho popularity, je rozhoduj\u00edc\u00ed aby va\u0161e video bylo shl\u00e9dnut\u00e9 cel\u00e9. Po\u010d\u00edtejte v\u0161ak i s nutnou dobou pro vytvo\u0159en\u00ed takov\u00e9ho videa, kter\u00e9 m\u016f\u017ee trvat n\u011bkolik hodin i dn\u00ed pr\u00e1ce, ne\u017e dostane fin\u00e1ln\u00ed podobu. Videa, kter\u00e1 tvo\u0159\u00edte nemus\u00edte nat\u00e1\u010det p\u0159es samotnou aplikaci, ale p\u0159es jak\u00e9koliv jin\u00e9 za\u0159\u00edzen\u00ed s profesion\u00e1ln\u00edmi parametry a v\u00fdsledn\u00e9 video nahr\u00e1t ji\u017e upraven\u00e9, sest\u0159\u00edhan\u00e9. Takov\u00e9 video bude m\u00edt oproti jin\u00fdm, zase n\u00e1skok v nev\u00eddan\u00e9 kvalit\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4) Konkurence<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nezapom\u00ednejte ani na podp\u016frnou propagaci v jin\u00fdch s\u00edt\u00edch. V\u00e1\u0161 profil m\u016f\u017eete propagovat kdekoliv jinde a vyu\u017e\u00edt k tomu v\u0161echny dostupn\u00e9 prost\u0159edky sestersk\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b. Nemus\u00ed se jednat jen o ty nejv\u011bt\u0161\u00ed jako je Facebook, Instagram, Twitter ale tak\u00e9 t\u0159eba webov\u00e1 prezentace, offline kan\u00e1ly, noviny, r\u00e1dio i televizn\u00ed reklamy. C\u00edlem je p\u0159ece z\u00edskat jak\u00e9koliv dal\u0161\u00ed fanou\u0161ky a t\u00edm \u0161plhat po \u017eeb\u0159\u00ed\u010dku TikToku st\u00e1le vzh\u016fru.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5) Z\u016fsta\u0148te aktivn\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nejen u TikToku ale i u jin\u00fdch s\u00edt\u00ed je ji\u017e dok\u00e1z\u00e1no, \u017ee pravidelnost obsahu a celkov\u00e1 konzistentn\u00ed aktivita profilu je velmi d\u016fle\u017eit\u00e1. Algoritmy sleduj\u00ed aktivitu sv\u00fdch u\u017eivatel\u016f a profil, kter\u00fd buduje sv\u016fj obsah a tak\u00e9 pravideln\u011b sleduje, vyu\u017e\u00edv\u00e1 dal\u0161\u00ed tvorbu s\u00edt\u011b, je daleko l\u00e9pe hodnocen, ne\u017e ten, co m\u00e1 nepravideln\u00fd, nebo t\u0159eba i n\u00e1razov\u00fd obsah. Nezapom\u00ednejte proto i na sestersk\u00e9 funkce s\u00edt\u011b jako komentov\u00e1n\u00ed ostatn\u00edch p\u0159\u00edsp\u011bvk\u016f, hodnocen\u00ed, srd\u00ed\u010dkov\u00e1n\u00ed, apod. Dob\u0159e hodnocen\u00fdm je tak\u00e9 samotn\u00e9 vyu\u017eit\u00ed obdarov\u00e1vac\u00edho procesu ostatn\u00edch tv\u016frc\u016f. Kdo tedy vyu\u017e\u00edv\u00e1 pln\u00fd potenci\u00e1l t\u00e9to s\u00edt\u011b, m\u00e1 jednozna\u010dn\u011b n\u00e1skok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0165 u\u017e jste firma nebo za\u010d\u00ednaj\u00edc\u00ed influencer a pot\u0159ebujete zkonzultovat va\u0161e p\u016fsoben\u00ed na t\u00e9to modern\u00ed soci\u00e1ln\u00ed s\u00edti, nev\u00e1hejte se mi ozvat. R\u00e1d v\u00e1m porad\u00edm a nasm\u011bruji. Ka\u017edop\u00e1dn\u011b nev\u00e1hejte a vyu\u017eijte potenci\u00e1l, kter\u00fd toto m\u00e9dium aktu\u00e1ln\u011b podporuje.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9794\" class=\"elementor elementor-9794\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">TIP na ebook ZDARMA: Bu\u010fte \u00daSP\u011a\u0160N\u00cd na soci\u00e1ln\u00edch s\u00edt\u00edch s 21 nejv\u00edc TRENDY t\u00e9maty pro TVORBU vide\u00ed a p\u0159\u00edsp\u011bvk\u016f na Instagram, TikTok, YouTube, Threads, LinkedIn, X a Facebook\n(PDF)<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_21_video_ideas\" name=\"blog form 21 temat na videa a prispevky\" aria-label=\"blog form 21 temat na videa a prispevky\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9794\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Denn\u011b sd\u00edl\u00edm hodnotn\u00e9 tipy na&nbsp;sv\u016fj&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/cernovsky\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>&nbsp;profil a na&nbsp;<a href=\"https:\/\/www.tiktok.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a>. Na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovskycz\/\" target=\"_blank\" rel=\"noreferrer noopener\">pracovn\u00edm Instagramu<\/a>&nbsp;najdete dal\u0161\u00ed tipy pro va\u0161i reklamu a na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovsky_tomas\/\" target=\"_blank\" rel=\"noreferrer noopener\">osobn\u00edm Instagramu<\/a>&nbsp;najdete i st\u0159\u00edpky z&nbsp;m\u00e9ho osobn\u00edho \u017eivota, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bjte se TikTokov\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na&nbsp;str\u00e1nce&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/o-mne\/\">O mn\u011b<\/a>, m\u00e9 hodnoty naleznete na&nbsp;stejn\u00e9 str\u00e1nce a m\u00e9 slu\u017eby najdete na&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/specializace\/\">str\u00e1nce specializace zde<\/a>. Pokud byste si cht\u011bli ov\u011b\u0159it kvalitu m\u00e9 pr\u00e1ce,&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/reference\/\">mrkn\u011bte tady<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zdroje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sova.biz\/jak-na-tiktok-marketing\/#Reklamy_na_TikToku\" target=\"_blank\" rel=\"noopener\">https:\/\/www.sova.biz\/jak-na-tiktok-marketing\/#Reklamy_na_TikToku<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/digitalninomadstvi.cz\/tiktok\/\" target=\"_blank\" rel=\"noopener\">https:\/\/digitalninomadstvi.cz\/tiktok\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok je relativn\u011b novou soci\u00e1ln\u00ed s\u00edt\u00ed, kter\u00e1 siln\u011b konkuruje nejv\u011bt\u0161\u00edm hr\u00e1\u010d\u016fm dosavadn\u00edho trhu jako je Facebook nebo Instagram. Tato \u010d\u00ednsk\u00e1 soci\u00e1ln\u00ed s\u00ed\u0165 zalo\u017een\u00e1 na popularizaci video form\u00e1tu kr\u00e1tk\u00e9 metr\u00e1\u017ee, m\u00e1 sv\u00e9 p\u0159\u00edznivce i odp\u016frce. Na jednu stranu je to s\u00ed\u0165 podporuj\u00edc\u00ed intuitivn\u00ed kreativitu, na druh\u00e9 stran\u011b je to jen dal\u0161\u00ed kan\u00e1l strhuj\u00edc\u00ed p\u016fvodn\u00ed kreativn\u00ed z\u00e1m\u011br [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5675,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"tiktok","footnotes":""},"categories":[9],"tags":[7,11,34],"class_list":["post-1845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-reklama","tag-socialni-site","tag-tiktok"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/1845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=1845"}],"version-history":[{"count":5,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/1845\/revisions"}],"predecessor-version":[{"id":9847,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/1845\/revisions\/9847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/5675"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=1845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=1845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=1845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}