{"id":1826,"date":"2021-04-12T19:28:22","date_gmt":"2021-04-12T17:28:22","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=1826"},"modified":"2024-04-22T15:06:43","modified_gmt":"2024-04-22T13:06:43","slug":"gdpr-cookie-lista-na-webu","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/weby-e-shopy\/gdpr-cookie-lista-na-webu\/","title":{"rendered":"GDPR Cookie li\u0161ta na webu: je nutn\u00e1 v roce 2023?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">GDPR Cookie li\u0161ta nebo tak\u00e9 cookies bar je rozporuplnou slo\u017ekou mnoha web\u016f a ka\u017ed\u00fd si l\u00e1me hlavu, jestli je nutn\u00e1 v roce 2023 a jak ji postavit, abyste z\u00edskali co nejv\u00edce souhlas\u016f od u\u017eivatel\u016f. T\u00edmto si l\u00e1me hlavu cel\u00e1 \u0159ada majitel\u016f webov\u00fdch str\u00e1nek nap\u0159\u00ed\u010d odv\u011btv\u00edmi. Poj\u010fme se tedy pod\u00edvat bl\u00ed\u017ee, jak to s cookies doopravdy je.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cookies &#8211; co jsou za\u010d?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"rank-math-link\" href=\"https:\/\/cs.wikipedia.org\/wiki\/HTTP_cookie\" target=\"_blank\" rel=\"noopener\">Cookies<\/a> jsou vlastn\u011b stopy u\u017eivatele ukl\u00e1dan\u00e9 v internetov\u00e9m prohl\u00ed\u017ee\u010di. Ulo\u017e\u00ed se jako mal\u00e9 textov\u00e9 soubory do pozad\u00ed prohl\u00ed\u017ee\u010de p\u0159i jak\u00e9koliv aktivit\u011b u\u017eivatele na webu. Jejich koncept i n\u00e1zev vymyslel program\u00e1tor <a class=\"rank-math-link\" href=\"https:\/\/en.wikipedia.org\/wiki\/Lou_Montulli\" target=\"_blank\" rel=\"noopener\">Lou Montulli<\/a> ji\u017e v roce 1994, od tohoto roku v\u0161ak zaznamenali pr\u016flomov\u00e9 prom\u011bny ve vzhledu i vyu\u017eit\u00ed.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1, jak vyprodat sklady d\u00edky Facebook, Instagram a Google Ads reklam\u011b s PNO pod 15 % (jako se to povedlo u na\u0161eho klienta), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\">p\u0159\u00edpadovou studii najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">K \u010demu cookies tedy jsou? Jednodu\u0161e jsou vytvo\u0159eny pro \u00fa\u010del provozovatele webu, kter\u00fd chce sb\u00edrat data o jeho n\u00e1v\u0161t\u011bvn\u00edc\u00edch, kter\u00e9 potom m\u016f\u017ee d\u00e1le analyzovat a web tak l\u00e9pe optimalizovat pro c\u00edlovou skupinu n\u00e1v\u0161t\u011bvn\u00edk\u016f, a\u0165 u\u017e v \u010dist\u00e9 organick\u00e9 form\u011b \u010di uzp\u016fsoben\u00ed adekv\u00e1tn\u00edch reklamn\u00edch kampan\u00ed apod.&nbsp; D\u00e1le se cookies vyu\u017e\u00edvaj\u00ed k ukl\u00e1d\u00e1n\u00ed potvrzen\u00ed p\u0159ihl\u00e1\u0161en\u00ed u\u017eivatele. Cookies se tedy t\u011b\u0161\u00ed \u010d\u00edm d\u00e1l v\u011bt\u0161\u00ed oblib\u011b a rozum\u00ed si i s na\u0159\u00edzen\u00edm <a href=\"https:\/\/www.gdpr.cz\/gdpr\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">GDPR<\/a>, tak\u017ee i u\u017eivatel se c\u00edt\u00ed ochr\u00e1n\u011bn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Typy cookies<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cookies je souhrnn\u00e9 ozna\u010den\u00ed pro stejn\u00fd typ soubor\u016f a\u010dkoliv zast\u0159e\u0161uje hned n\u011bkolik typ\u016f. Jedn\u00edm z nich jsou tzv. esenci\u00e1ln\u00ed, ty jak u\u017e n\u00e1zev napov\u00edd\u00e1 slou\u017e\u00ed pro zcela z\u00e1kladn\u00ed funkcionalitu webu. Pat\u0159\u00ed mezi n\u011b nap\u0159\u00edklad Cookies, kter\u00e9 umo\u017en\u00ed p\u0159ihl\u00e1\u0161en\u00ed do zabezpe\u010den\u00fdch oblast\u00ed webu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00edm typem cookies jsou tzv. analytick\u00e9 cookies, ty slou\u017e\u00ed p\u0159edev\u0161\u00edm k m\u011b\u0159en\u00ed n\u00e1v\u0161t\u011bvnosti a jin\u00fdm statistick\u00fdm a analytick\u00fdm funk\u010dnost\u00ed webu. Tyto soubory umo\u017en\u00ed rozpoznat a vyhodnotit nap\u0159. po\u010det n\u00e1v\u0161t\u011bvn\u00edk\u016f a zjistit, jak se n\u00e1v\u0161t\u011bvn\u00edci pohybuj\u00ed na webov\u00fdch str\u00e1nk\u00e1ch, kdy\u017e je pou\u017e\u00edvaj\u00ed. D\u00e1le funk\u010dn\u00ed typy cookies, ty jsou pou\u017e\u00edv\u00e1ny k rozpozn\u00e1n\u00ed vracej\u00edc\u00edch se n\u00e1v\u0161t\u011bvn\u00edk\u016f webov\u00fdch str\u00e1nek. D\u00edky tomuto typu lze vyu\u017e\u00edvat nap\u0159. slu\u017eeb automatick\u00e9ho p\u0159ihl\u00e1\u0161en\u00ed apod.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V neposledn\u00ed \u0159ad\u011b jsou \u0161iroce vyu\u017e\u00edvan\u00e9 tzv. marketingov\u00e9 cookies, ty samoz\u0159ejm\u011b slou\u017e\u00ed k anal\u00fdze za \u00fa\u010delem zlep\u0161en\u00ed c\u00edlen\u00ed obsahu pro konkr\u00e9tn\u00ed trh, u\u017eivatele a to v\u010detn\u011b personalizace reklam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">GDPR Cookie li\u0161ta &#8211; povinn\u00e1 nebo libovoln\u00e1?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>GDPR Cookie li\u0161ta je od 1. 1. 2022 POVINN\u00c1<\/strong>. Nyn\u00ed ji\u017e neexistuj\u00ed dv\u011b varianty (m\u00edt a nem\u00edt) jako tomu bylo d\u0159\u00edve, ale pouze jedna, v p\u0159\u00edpad\u011b, \u017ee se na webu vyu\u017e\u00edvaj\u00ed cookies. Doporu\u010duji tedy tento \u010dl\u00e1nek proj\u00edt a proklikat si zdroje, kde je v\u0161e velice dob\u0159e dopln\u011bno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cookies a pr\u00e1vo<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Cookies v EU<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"rank-math-link\" href=\"https:\/\/cs.wikipedia.org\/wiki\/Evropsk%C3%A1_unie\" target=\"_blank\" rel=\"noopener\">Evropsk\u00e1 unie<\/a> p\u0159i\u0161la ji\u017e p\u0159ed n\u011bkolika lety s nov\u00fdm na\u0159\u00edzen\u00edm povinn\u00e9ho vy\u017eadov\u00e1n\u00ed souhlasu s ulo\u017een\u00edm Cookies. Do \u010cR se tak toto na\u0159\u00edzen\u00ed zapsalo jako tzv. Su\u0161enkov\u00fd z\u00e1kon. Na\u0159\u00edzen\u00ed m\u011blo konkr\u00e9tn\u011b \u0159e\u0161it problematiku ochrany soukrom\u00ed u\u017eivatel\u016f na webu. Mnoho u\u017eivatel\u016f chce dodnes p\u0159istupovat k obsahu webu sp\u00ed\u0161e &#8220;anonymn\u011b&#8221;, tedy bez jak\u00e9hokoliv sledov\u00e1n\u00ed, ukl\u00e1d\u00e1n\u00ed aktivity na webu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/04\/GDPR_Cookie_lista_na_webu_pravo_Cernovsky-1160x644-1.jpeg\" alt=\"GDPR Cookie li\u0161ta je v \u010cR povinn\u00e1 od roku 2022. Kdy\u017e ji na webu nebudete m\u00edt, pak si koledujete o pokutu. Od 1.1.2022 je cookies li\u0161ta povinn\u00e1 na kter\u00e9mkoliv webu v \u010cesk\u00e9 republice.\" class=\"wp-image-1827\"\/><figcaption class=\"wp-element-caption\">Su\u0161enkov\u00fd z\u00e1kon ji\u017e plat\u00ed i v \u010cR, od 1. 1. 2022, GDPR cookie li\u0161ta je tedy povinn\u00e1<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nov\u00e9 EU na\u0159\u00edzen\u00ed tento probl\u00e9m tak osv\u011btlil a v\u00fdsledkem je &#8220;pocit bezpe\u010d\u00ed&#8221; u\u017eivatele, d\u00edky lep\u0161\u00ed informovanosti, na kter\u00e9m webu se pr\u00e1v\u011b nach\u00e1z\u00ed. Zda web obsahuje Cookies a zda se m\u00e1 chovat obez\u0159etn\u011bji \u010di nikoliv. Na\u0159\u00edzen\u00ed se t\u00fdkalo p\u0159edev\u0161\u00edm dvou typ\u016fm soubor\u016f Cookies. Prvn\u00edm je typ soubor\u016f, kter\u00e9 maj\u00ed na starost shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f o u\u017eivateli, ze kter\u00fdch je pozd\u011bji mo\u017en\u00e9 rozpoznat konkr\u00e9tn\u00ed osobu. A druh\u00fdm typem jsou soubory kon\u010d\u00edc\u00ed na jin\u00e9 dom\u00e9n\u011b, ne\u017e na kter\u00e9 se u\u017eivatel nach\u00e1zel, zn\u00e1m\u00e9 pod n\u00e1zvem <a class=\"rank-math-link\" href=\"https:\/\/www.cookiepro.com\/knowledge\/what-is-a-third-party-cookie\/\" target=\"_blank\" rel=\"noopener\">Third party cookies<\/a>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1 jak dos\u00e1hnout PNO (pod\u00edl n\u00e1klad\u016f na obratu) pod 20 % d\u00edky v\u00fdkonnostn\u00ed TikTok reklam\u011b (5x n\u00e1vratnost investice do reklamy), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\">p\u0159\u00edpadovou studii TikTok najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">V Evrop\u011b i nad\u00e1le le\u017e\u00ed n\u00e1vrh na\u0159\u00edzen\u00ed ePrivacy, kter\u00e9 po\u010d\u00edt\u00e1 s \u00fapln\u00fdm zru\u0161en\u00edm li\u0161t a nahrazen\u00edm souhlas\u016f pomoc\u00ed prohl\u00ed\u017ee\u010d\u016f. Odhady o zm\u011bn\u011b ze strany EU ale mluv\u00ed a\u017e o <strong>roce 2025<\/strong>, tak\u017ee tu s n\u00e1mi cookies li\u0161ty je\u0161t\u011b chv\u00edli pobudou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cookies v \u010cR<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V \u010cesk\u00e9 republice dlouho <strong>neexistovala povinnost vy\u017eadov\u00e1n\u00ed souhlasu<\/strong> s ulo\u017een\u00edm Cookies jako je to v jin\u00fdch zem\u00edch EU. GDPR Cookie li\u0161ta tedy nebyla povinn\u00e1, ale bylo nutn\u00e9 po\u010d\u00edtat s tzv. informa\u010dn\u00ed povinnost\u00ed, co\u017e je povinnost informov\u00e1n\u00ed va\u0161ich u\u017eivatel\u016f webu o tom, \u017ee zpracov\u00e1v\u00e1n\u00ed Cookies na va\u0161em webu prob\u00edh\u00e1, co\u017e mohlo b\u00fdt naps\u00e1no nap\u0159. v obchodn\u00edch podm\u00ednk\u00e1ch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>To se ale od roku 2022 (1. ledna 2022) zm\u011bn\u00ed<\/strong> a budete nyn\u00ed pot\u0159ebovat souhlas n\u00e1v\u0161t\u011bvn\u00edka webu nejen se sb\u00edr\u00e1n\u00edm cookies pro \u00fa\u010dely profilov\u00e1n\u00ed a remarketingu, ale tak\u00e9 s cookies, kter\u00e9 jsme dodnes \u0159adili pod analytiku, tedy tzv. <strong>opr\u00e1vn\u011bn\u00fd z\u00e1jem<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tento souhlas pro sb\u00edr\u00e1n\u00ed cookies st\u00e1le m\u016f\u017eete z\u00edskat s pomoc\u00ed cookie li\u0161ty. Ta se ale bude muset od <strong>1. 1. 2022 \u0159\u00eddit n\u00e1sleduj\u00edc\u00edmi pravidly<\/strong>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Souhlas se sb\u00edr\u00e1n\u00edm cookies nesm\u00ed b\u00fdt podm\u00ednkou pro n\u00e1v\u0161t\u011bvu va\u0161eho webu. GDPR cookie li\u0161ta tedy nesm\u00ed nep\u0159im\u011b\u0159en\u011b p\u0159ek\u00e1\u017eet a odsouhlasen\u00ed cookies u\u017e v\u016fbec nesm\u00ed b\u00fdt podm\u00ednkou pro vstup na str\u00e1nky.<\/li>\n\n\n\n<li>Souhlas nesm\u00edte vym\u00e1hat agresivn\u011b, GDPR cookie li\u0161ta by na n\u00e1v\u0161t\u011bvn\u00edky nem\u011bla \u010dasto vyskakovat a obt\u011b\u017eovat je.<\/li>\n\n\n\n<li>Pokud nab\u00edz\u00edte u\u017eivatel\u016fm mo\u017enost \u201ep\u0159ijmout v\u0161echny\u201c, mus\u00edte nab\u00eddnout i mo\u017enost \u201eodm\u00edtnout v\u0161echny\u201c.<\/li>\n\n\n\n<li>U\u017eivatel\u00e9 mus\u00ed m\u00edt mo\u017enost \u201eshodit\u201c li\u0161tu k\u0159\u00ed\u017ekem nebo jak\u00fdmkoliv jin\u00fdm jednoduch\u00fdm postupem, i bez ud\u011blen\u00ed souhlasu se sb\u00edr\u00e1n\u00edm cookies.<\/li>\n\n\n\n<li>Nem\u011bli byste m\u00edsto odm\u00edtnut\u00ed u\u017eivatel\u016fm nab\u00edzet link na dal\u0161\u00ed nastaven\u00ed &#8211; ide\u00e1ln\u00ed je nab\u00edzet nastaven\u00ed cookies rovnou v cookies li\u0161t\u011b.<\/li>\n\n\n\n<li>Pokud d\u00e1v\u00e1te n\u00e1v\u0161t\u011bvn\u00edkovi webu na v\u00fdb\u011br z jednotliv\u00fdch typ\u016f cookies, potom jednotliv\u00e9 skupiny (a checkboxy) nesm\u00ed b\u00fdt p\u0159edza\u0161krtnut\u00e9. Mus\u00ed j\u00edt o \u010dist\u00fd opt-in.<\/li>\n\n\n\n<li>Tla\u010d\u00edtko souhlasu by nem\u011blo b\u00fdt v\u00fdrazn\u011bj\u0161\u00ed ne\u017e tla\u010d\u00edtko odm\u00edtnut\u00ed, to se bere jako nab\u00e1d\u00e1n\u00ed k souhlasu. Pokud pou\u017eijete pro tla\u010d\u00edtko souhlasu k\u0159iklav\u00e9 (zd\u016fraz\u0148ovac\u00ed) barvy, m\u011blo by b\u00fdt tla\u010d\u00edtko nesouhlasu stejn\u011b v\u00fdrazn\u00e9.&nbsp;Tady si ze m\u011b \u00fapln\u011b p\u0159\u00edklad neberte. \ud83d\ude42<\/li>\n\n\n\n<li>Samoz\u0159ejm\u011b bez odsouhlasen\u00ed cookies je nesm\u00edte za\u010d\u00edt ukl\u00e1dat nebo s nimi jakkoliv pracovat, a to ani s t\u011bmi analytick\u00fdmi.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Jestli\u017ee ale pracujete s technologi\u00ed, kter\u00e1 pro \u00fadaje nijak nesah\u00e1 do \u201ekoncov\u00e9ho za\u0159\u00edzen\u00ed\u201c \u2013 tedy p\u0159\u00edmo do telefonu, po\u010d\u00edta\u010de nebo tabletu &#8211; pak gratuluji, poda\u0159ilo se v\u00e1m re\u017eimu z\u00e1kona uniknout. Souhlas pro sb\u00edr\u00e1n\u00ed analytick\u00fdch cookies od u\u017eivatele nepot\u0159ebujete, ale st\u00e1le mus\u00edte myslet na GDPR.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O v\u0161ech cookies je d\u00e1le pot\u0159eba m\u00edt zpracovan\u00fd dokument (informaci o zpracov\u00e1n\u00ed cookies), kter\u00fd uv\u00e1d\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>kdo jste<\/li>\n\n\n\n<li>jak\u00e9 cookies, pro\u010d a na jak dlouho zpracov\u00e1v\u00e1te<\/li>\n\n\n\n<li>jak\u00e9 n\u00e1stroje pou\u017e\u00edv\u00e1te<\/li>\n\n\n\n<li>jak\u00e1 maj\u00ed n\u00e1v\u0161t\u011bvn\u00edci webu pr\u00e1va<\/li>\n\n\n\n<li>jak p\u0159\u00edpadn\u011b ud\u011blen\u00fd souhlas odvolat<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud jste blogger nebo men\u0161\u00ed firma, va\u0161e GDPR cookie li\u0161ta \u00fa\u0159ady asi moc zaj\u00edmat nebude. V\u011bt\u0161\u00ed firmy ale rozhodn\u011b budou v hled\u00e1\u010dku, tak\u017ee si na souhlas se sb\u00edr\u00e1n\u00edm cookies budou muset d\u00e1t v\u011bt\u0161\u00ed pozor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Osobn\u00ed \u00fadaje<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dadaje, kter\u00e9 byly p\u0159edm\u011btem na\u0159\u00edzen\u00ed byly osobn\u00ed \u00fadaje, tedy ty, kter\u00e9 dok\u00e1\u017e\u00ed n\u00e1v\u0161t\u011bvn\u00edka n\u011bjak\u00fdm zp\u016fsobem identifikovat. M\u016f\u017ee se jednat jak o \u010d\u00e1st jm\u00e9na, \u010di vylo\u017een\u011b citliv\u00e1 data, jako jsou \u010d\u00edslo ob\u010dansk\u00e9ho pr\u016fkazu, rodn\u00e9 \u010d\u00edslo, kter\u00e1 mohou b\u00fdt lehce zneu\u017eita. Za osobn\u00ed \u00fadaj se dnes pova\u017euje i <strong>emailov\u00e1<\/strong> nebo <strong>IP adresa<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Odp\u016frci Cookies<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nep\u0159\u00edznivci Cookies si mohou jednodu\u0161e ve sv\u00e9m prohl\u00ed\u017ee\u010di, kam spadaj\u00ed i ty nejv\u011bt\u0161\u00ed jako Chrome a Mozilla, p\u0159enastavit parametry. V\u00fdchoz\u00edm nastaven\u00ed jsou toti\u017e povolen\u00e9 ve\u0161ker\u00e9 soubory cookies. M\u016f\u017eete jak povolit \u010di blokovat cookies konkr\u00e9tn\u00edch webov\u00fdch str\u00e1nek, tak prvn\u00edch \/ t\u0159et\u00edch stran, \u010di nastavit \u017eivotnost cookies jen na ur\u010dit\u00e9, v\u00e1mi zvolen\u00e9 obdob\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podle pr\u016fzkum\u016f trhu se touto cestou dalo kolem <strong>12 % v\u0161ech u\u017eivatel\u016f internetu<\/strong>. Alternativou je je\u0161t\u011b pravideln\u00e9 promaz\u00e1v\u00e1n\u00ed soubor\u016f cookies v prohl\u00ed\u017ee\u010di. Zde statistiky \u0159\u00edkaj\u00ed, \u017ee ka\u017ed\u00fd 10. u\u017eivatel internetu ma\u017ee svou historii cookies ka\u017ed\u00fd den, a a\u017e 17 % u\u017eivatel\u016f cookies ma\u017ee jednou t\u00fddn\u011b. Jde tedy v\u017edy o preferenci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">GDPR Cookie li\u0161ta, kam ji um\u00edstit?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u011bt\u0161ina web\u016f se s cookies vypo\u0159\u00e1d\u00e1v\u00e1 formou tzv. pop-up li\u0161ty, kter\u00e1 se zobraz\u00ed, jakmile je u\u017eivatel na webu p\u00e1r sekund a to v horn\u00ed \u010di spodn\u00ed \u010d\u00e1sti str\u00e1nky. Vhodnost pou\u017eit\u00ed z\u00e1vis\u00ed v\u0161ak v\u017edy na c\u00edlech provozovatele webu. M\u00e1te-li web, kter\u00fd v\u00e1m vyd\u011bl\u00e1v\u00e1 d\u00edky reklam\u00e1m, bude um\u00edst\u011bn\u00ed jin\u00e9, ne\u017e na e-shopu, kde jde prim\u00e1rn\u011b o u\u017eivatelsky p\u0159\u00edjemn\u00e9 prost\u0159ed\u00ed z d\u016fvodu prodejnosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/04\/GDPR_Cookie_lista_na_webu_kam_umistit_na_webu_Cernovsky-1160x770-1.jpeg\" alt=\"\" class=\"wp-image-1829\"\/><figcaption class=\"wp-element-caption\">GDPR Cookie li\u0161ta nebyla d\u0159\u00edve samoz\u0159ejmost\u00ed na m\u00e9m webu, ale jak jste si jist\u011b v\u0161imli, to se 1. 1. 2022 zm\u011bnilo<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nezapome\u0148te tak\u00e9 na mobiln\u00ed za\u0159\u00edzen\u00ed, kter\u00e9 dnes tvo\u0159\u00ed hlavn\u00ed m\u00e9dium n\u00e1v\u0161t\u011bvnosti. Nem\u011blo by se v\u00e1m tedy st\u00e1t, \u017ee GDPR cookie li\u0161ta vyjede a u\u017eivatel prohl\u00ed\u017eej\u00edc\u00ed web z telefonu by r\u00e1d kliknul a souhlasil s podm\u00ednkami, nicm\u00e9n\u011b tla\u010d\u00edtko je vid\u011bt jen z \u010d\u00e1sti nebo v\u016fbec. St\u00e1v\u00e1 se tak\u00e9, \u017ee cookie li\u0161ta je tak velik\u00e1, \u017ee nen\u00ed mo\u017en\u00e9 web proch\u00e1zet, \u010di dokonce n\u011bkdy ani nezmiz\u00ed, a\u010dkoliv jsem odsouhlasil.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9758\" class=\"elementor elementor-9758\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">ZDARMA p\u0159\u00edstup k NEVE\u0158EJN\u00c9 p\u0159\u00edpadovce Facebook a Instagram reklamy, kter\u00e1 za ka\u017edou investovanou 1 K\u010d do reklamy p\u0159inesla 10 K\u010d a v\u00edce (ROAS 10+, PNO pod 10 %) - 10x N\u00c1VRATNOST za posledn\u00ed rok<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_case_study\" name=\"blog form venda case study\" aria-label=\"blog form venda case study\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9758\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Jakmile pop-up GDPR Cookie li\u0161ta vyjede, u\u017eivatel klikne a t\u00edm vyj\u00e1d\u0159\u00ed sv\u016fj souhlas s u\u017e\u00edv\u00e1n\u00edm cookies na va\u0161em webu. P\u0159esn\u00e1 formulace textu v li\u0161t\u011b nen\u00ed d\u00e1na, m\u016f\u017ee tedy vypadat jakkoliv. Nicm\u00e9n\u011b nej\u010dast\u011bji m\u00e1 podobu, jako je tato : \u201eTato webov\u00e1 str\u00e1nka pou\u017e\u00edv\u00e1 soubory Cookie k poskytov\u00e1n\u00ed slu\u017eeb, personalizaci reklam a anal\u00fdze n\u00e1v\u0161t\u011bvnosti. Pou\u017e\u00edv\u00e1n\u00edm tohoto webu s t\u00edm souhlas\u00edte.\u201c Toto platilo d\u0159\u00edve p\u0159ed 1. 1. 2022, dnes tomu je tak, \u017ee GDPR cookie li\u0161ta mus\u00ed respektovat z\u00e1kon a mus\u00ed b\u00fdt v z\u00e1kladn\u00edm nastaven\u00ed v opt-out re\u017eimu. Teprve sv\u00fdm souhlasem nebo za\u0161krtnut\u00edm u\u017eivatel ud\u011bluje mo\u017enost dom\u011b\u0159ovat skrze cookies a tak\u00e9 je vyu\u017e\u00edvat pro analytiku webu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">GDPR Cookie li\u0161ta, jak ji vytvo\u0159it?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jednodu\u0161e \u0159e\u010deno, pot\u0159ebujete k\u00f3d, kter\u00fd se vlo\u017e\u00ed do va\u0161\u00ed str\u00e1nky. K\u00f3d obsahuje ve\u0161ker\u00e9 informace o vzhledu, velikosti li\u0161ty, textu. Pokud se nevyzn\u00e1te v HTML, existuje mnoho online n\u00e1stroj\u016f pro vytvo\u0159en\u00ed a implementov\u00e1n\u00ed Cookie baru. P\u0159\u00edpadn\u011b pokud vyu\u017e\u00edv\u00e1te CMS WordPress, zde existuj\u00ed pluginy, kter\u00e9 v\u00e1m cookie bar vytvo\u0159\u00ed. J\u00e1 osobn\u011b mohu doporu\u010dit <strong><a href=\"https:\/\/cs.wordpress.org\/plugins\/complianz-gdpr\/\" target=\"_blank\" rel=\"noopener\">GDPR Complianz plugin<\/a><\/strong>, kter\u00fd s\u00e1m pou\u017e\u00edv\u00e1m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Poloha<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nejd\u0159\u00edve si promysl\u00edme a nastav\u00edme um\u00edst\u011bn\u00ed li\u0161ty, je tu mo\u017enost Banner top, co\u017e je pruh naho\u0159e, kter\u00fd bude vid\u011bt i kdy\u017e budu po webu scrollovat, nebo Banner top pushdown, kter\u00fd naopak p\u0159i pohybu dol\u016f zmiz\u00ed. Dal\u0161\u00ed mo\u017enost\u00ed je tzv. plovouc\u00ed typ floating left \/ right, kter\u00fd se zobraz\u00ed jako obd\u00e9ln\u00edk vlevo \u010di vpravo dole.&nbsp;Dnes je tak\u00e9 velice popul\u00e1rn\u00ed banner uprost\u0159ed webu, kter\u00fd je pou\u017eit jako gateway &#8211; zde je snaha o maximalizaci akceptov\u00e1n\u00ed u\u017eivateli.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vzhled<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e1le si vol\u00edme vzhled li\u0161ty, tedy ka\u017ed\u00fd syst\u00e9m m\u00e1 svoji knihovnu \u0161ablon, jak li\u0161ty budou vypadat. Na v\u00e1s je jen si vybrat n\u011bjakou, co bude v\u00fdrazn\u00e1, aby ji ka\u017ed\u00fd vid\u011bl a pochopil a z\u00e1rove\u0148 stylov\u011b do va\u0161\u00ed str\u00e1nky zapadla. U n\u011bkter\u00fdch instal\u00e1tor\u016f je mo\u017en\u00e9 personalizovat, tj. m\u011bnit barvu, velikost a typ p\u00edsma. Z\u00e1le\u017e\u00ed jen na v\u00e1s, zda zvol\u00edte hotov\u00e9 \u0159e\u0161en\u00ed \u010di v\u0161e chcete doladit po sv\u00e9m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Link na podrobnosti<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V neposledn\u00ed \u0159ad\u011b je tu odkaz na podrobn\u00e9 informace pro ty, kte\u0159\u00ed cht\u011bj\u00ed konkr\u00e9tn\u00ed v\u00fdpis typu zpracov\u00e1v\u00e1n\u00ed informac\u00ed. V p\u0159\u00edpad\u011b kliknut\u00ed u\u017eivatelem ho to p\u0159esm\u011bruje na p\u0159\u00edslu\u0161nou podstr\u00e1nku, kde se do\u010dte v\u0161e pot\u0159ebn\u00e9, co se neve\u0161lo do zkr\u00e1cen\u00e9 formy v li\u0161t\u011b. Najde tam informace o tom, jak\u00e9 \u00fadaje zpracov\u00e1v\u00e1te a za jak\u00fdm \u00fa\u010delem, v\u010detn\u011b kompletn\u00edho v\u00fd\u010dtu konkr\u00e9tn\u00edch typ\u016f soubor\u016f cookies, kter\u00e9 v\u00e1\u0161 web shroma\u017e\u010fuje a ukl\u00e1d\u00e1. V z\u00e1v\u011bru se u\u017eivatel do\u010dte, \u017ee pou\u017e\u00edv\u00e1n\u00edm t\u011bchto str\u00e1nek souhlas\u00ed s pou\u017e\u00edv\u00e1n\u00edm cookies na tomto webu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">GDPR Cookie li\u0161ta u\u017e je od 1. 1. 2022 v \u010cR povinn\u00e1, m\u011bl by ji vyu\u017e\u00edvat ka\u017ed\u00fd, kdo nechce dostat pokutu a vyu\u017e\u00edv\u00e1 cookie na webu nebo e-shopu. Ka\u017ed\u00fd majitel webu se mus\u00ed zamyslet nad t\u00edm, jak\u00e9 informace od u\u017eivatel\u016f chce z\u00edsk\u00e1vat a p\u0159edev\u0161\u00edm, jak\u00e9 slu\u017eby s\u00e1m na webu vyu\u017e\u00edv\u00e1 (jako t\u0159eba Google a jeho ve\u0161ker\u00e9 slu\u017eby v\u010d. reklam).<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9794\" class=\"elementor elementor-9794\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">TIP na ebook ZDARMA: Bu\u010fte \u00daSP\u011a\u0160N\u00cd na soci\u00e1ln\u00edch s\u00edt\u00edch s 21 nejv\u00edc TRENDY t\u00e9maty pro TVORBU vide\u00ed a p\u0159\u00edsp\u011bvk\u016f na Instagram, TikTok, YouTube, Threads, LinkedIn, X a Facebook\n(PDF)<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_21_video_ideas\" name=\"blog form 21 temat na videa a prispevky\" aria-label=\"blog form 21 temat na videa a prispevky\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9794\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">V ka\u017ed\u00e9m p\u0159\u00edpad\u011b m\u00e1 GDPR Cookie li\u0161ta sv\u00e1 pravidla, kter\u00e9 je t\u0159eba dodr\u017eet a\u0165 u\u017e poinformativn\u00ed str\u00e1nce (spr\u00e1vn\u00e1 formulace), tak i designov\u011b, aby byla pro u\u017eivatele co nejm\u00e9n\u011b stresuj\u00edc\u00ed, p\u0159ehledn\u00e1 a jednodu\u0161e pochopiteln\u00e1, pou\u017eiteln\u00e1 z jak\u00e9hokoliv za\u0159\u00edzen\u00ed v\u010d. mobiln\u00edch, kter\u00e9 se t\u011b\u0161\u00ed st\u00e1le v\u011bt\u0161\u00ed oblib\u011b. Mus\u00edme proto \u0159e\u0161it i responzivitu li\u0161ty, aby se nestalo, \u017ee u\u017eivatele odrad\u00edme ne &#8220;nucen\u00fdm souhlasem&#8221; s pou\u017e\u00edv\u00e1n\u00edm cookies, ale nemo\u017enost\u00ed kliknut\u00ed na souhlas a tedy nemo\u017enost p\u0159\u00edstupu k obsahu webu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denn\u011b sd\u00edl\u00edm hodnotn\u00e9 tipy na sv\u016fj&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/cernovsky\" target=\"_blank\">LinkedIn<\/a>&nbsp;profil. Na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovskycz\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Instagramu<\/a>&nbsp;najdete st\u0159\u00edpky z m\u00e9ho osobn\u00edho \u017eivota, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bjte se inspirativn\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na str\u00e1nce&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/muj-pribeh\/\">M\u016fj p\u0159\u00edb\u011bh<\/a>, m\u00e9 hodnoty naleznete na str\u00e1nce&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/me-hodnoty\/\">M\u00e9 hodnoty<\/a>&nbsp;a m\u00e9 slu\u017eby najdete&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/#sluzby\">zde<\/a>. Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zdroje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.pruvodcepodnikanim.cz\/clanek\/cookies-listy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.pruvodcepodnikanim.cz\/clanek\/cookies-listy\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mladypodnikatel.cz\/cookies-a-gdpr-jak-je-nastavit-a-co-je-potreba-udelat-t35149\" target=\"_blank\" rel=\"noopener\">https:\/\/mladypodnikatel.cz\/cookies-a-gdpr-jak-je-nastavit-a-co-je-potreba-udelat-t35149<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/miroslavpecka.cz\/blog\/gdpr-cookie-lista\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">https:\/\/miroslavpecka.cz\/blog\/gdpr-cookie-lista\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/webcentrum.muni.cz\/dokumentace\/cookies-lista\" target=\"_blank\" rel=\"noopener\">https:\/\/webcentrum.muni.cz\/dokumentace\/cookies-lista<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.parlamentnilisty.cz\/napoveda\/Informace-o-cookies-613206\" target=\"_blank\" rel=\"noopener\">https:\/\/www.parlamentnilisty.cz\/napoveda\/Informace-o-cookies-613206<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.ceskahlava.cz\/cz\/cookies\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.ceskahlava.cz\/cz\/cookies\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.lupa.cz\/clanky\/na-posledni-chvili-jak-na-web-dostat-souhlas-s-pouzivanim-cookies\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.lupa.cz\/clanky\/na-posledni-chvili-jak-na-web-dostat-souhlas-s-pouzivanim-cookies\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.denik.cz\/ekonomika\/chrome-cookies-internet-20210312.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.denik.cz\/ekonomika\/chrome-cookies-internet-20210312.html<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.pavelungr.cz\/jak-na-cookie-listu-v-roce-2022-prace-s-cookies-v-roce-2022-saga-pokracuje-petra-dolejsova\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.pavelungr.cz\/jak-na-cookie-listu-v-roce-2022-prace-s-cookies-v-roce-2022-saga-pokracuje-petra-dolejsova\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ilincev.com\/cookies-2022\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ilincev.com\/cookies-2022<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GDPR Cookie li\u0161ta nebo tak\u00e9 cookies bar je rozporuplnou slo\u017ekou mnoha web\u016f a ka\u017ed\u00fd si l\u00e1me hlavu, jestli je nutn\u00e1 v roce 2023 a jak ji postavit, abyste z\u00edskali co nejv\u00edce souhlas\u016f od u\u017eivatel\u016f. T\u00edmto si l\u00e1me hlavu cel\u00e1 \u0159ada majitel\u016f webov\u00fdch str\u00e1nek nap\u0159\u00ed\u010d odv\u011btv\u00edmi. Poj\u010fme se tedy pod\u00edvat bl\u00ed\u017ee, jak to s cookies doopravdy [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5677,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"GDPR cookie li\u0161ta","footnotes":""},"categories":[12],"tags":[30,31,32,33],"class_list":["post-1826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-weby-e-shopy","tag-cookie","tag-e-shop","tag-gdpr","tag-website"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/1826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=1826"}],"version-history":[{"count":4,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/1826\/revisions"}],"predecessor-version":[{"id":9824,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/1826\/revisions\/9824"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/5677"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=1826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=1826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=1826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}