{"id":162,"date":"2019-06-29T15:34:33","date_gmt":"2019-06-29T13:34:33","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=162"},"modified":"2022-04-25T18:01:04","modified_gmt":"2022-04-25T16:01:04","slug":"zacnete-s-proc-simon-sinek","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/produktivita-seberozvoj\/zacnete-s-proc-simon-sinek\/","title":{"rendered":"5 hlavn\u00edch my\u0161lenek z knihy Za\u010dn\u011bte s Pro\u010d &#8211; Simon Sinek &#8211; reading challenge #Y19B01"},"content":{"rendered":"\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/cs.wikipedia.org\/wiki\/Simon_Sinek\" target=\"_blank\">Simon Sinek<\/a> je britsko-americk\u00fd autor, motiva\u010dn\u00ed \u0159e\u010dn\u00edk a marketingov\u00fd konzultant. Je autorem sv\u011btov\u00fdch bestseller\u016f: <a rel=\"noreferrer noopener\" href=\"https:\/\/simonsinek.com\/product\/start-with-why\/\" target=\"_blank\">\u201eZa\u010dn\u011bte s PRO\u010c\u201c (Start With Why)<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/simonsinek.com\/product\/leaders-eat-last\/\" target=\"_blank\">\u201eL\u00edd\u0159i jed\u00ed posledn\u00ed\u201c (Leaders Eat Last)<\/a> a <a rel=\"noreferrer noopener\" href=\"https:\/\/simonsinek.com\/product\/find-your-why\/\" target=\"_blank\">\u201eObjevte sv\u00e9 PRO\u010c\u201c (Find Your Why)<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Za\u010dn\u011bte s Pro\u010d &#8211; Simon Sinek<\/strong> <\/h2>\n\n\n\n<p>Je prvn\u00ed kniha, kterou jsem si vybral pro zah\u00e1jen\u00ed sv\u00e9 <strong>reading challenge<\/strong>. C\u00edlem t\u00e9hle moj\u00ed mal\u00e9 challenge je b\u011bhem n\u00e1sleduj\u00edc\u00edch 5 let p\u0159e\u010d\u00edst cca 60\u2013150 <strong>KVALITN\u00cdCH<\/strong> knih (pokud jich stihnu v\u00edc, zlobit se nebudu, kl\u00ed\u010dem ale je, knihy skute\u010dn\u011b kvalitn\u011b p\u0159e\u010d\u00edst, ne prolet\u011bt) o marketingu, budov\u00e1n\u00ed firmy, efektivit\u011b, rozhodov\u00e1n\u00ed, veden\u00ed lid\u00ed, lidsk\u00e9 psychologii a podobn\u00fdch, pro m\u011b zaj\u00edmav\u00fdch t\u00e9mat.<\/p>\n\n\n\n<p>POZOR! Nemysl\u00edm p\u0159e\u010d\u00edst jako p\u0159e\u010d\u00edst \u201cjust for a sake of reading it\u201d, ale re\u00e1ln\u011b p\u0159e\u010d\u00edst, podtrh\u00e1vat si podstatn\u00e9 pas\u00e1\u017ee, sna\u017eit se vn\u00edmat knihu, abych v\u011bd\u011bl, o \u010dem kniha byla a odnesl si tipy, kter\u00e9 p\u0159enesu do <strong>PRAXE<\/strong>. Pro\u010d? Je to simple, pokud si n\u011bco p\u0159e\u010dteme a nic z toho v praxi neuplatn\u00edme, tak pro\u010d jsme v\u016fbec \u010detli tu konkr\u00e9tn\u00ed vzd\u011bl\u00e1vac\u00ed knihu? <em>Ultim\u00e1tn\u00edm c\u00edlem vzd\u011bl\u00e1n\u00ed by m\u011blo b\u00fdt aplikovat nabyt\u00e9 znalosti v re\u00e1ln\u00e9m sv\u011bt\u011b, kde n\u00e1m p\u0159inesou k\u00fd\u017een\u00e9 ovoc<\/em>e. Mysl\u00edm, \u017ee tohle snad \u0159ekl <a href=\"https:\/\/cs.wikipedia.org\/wiki\/Dale_Carnegie\" target=\"_blank\" rel=\"noopener\">Dale Carnegie<\/a>, v\u00fdzna\u010dn\u00fd poradce zn\u00e1m\u00fdch osobnost\u00ed, lektor a spisovatel, kter\u00fd \u017eil v prvn\u00ed polovin\u011b 20. stolet\u00ed.<\/p>\n\n\n\n<p>Tuto knihu mi doporu\u010dovalo n\u011bkolik lid\u00ed v m\u00e9m okol\u00ed, ale hlavn\u011b jsem se o n\u00ed do\u010detl t\u00e9m\u011b\u0159 v ka\u017ed\u00e9m blogov\u00e9m p\u0159\u00edsp\u011bvku na t\u00e9ma \u201cTOP 5 Books For Marketers\/Entrepreneurs\u201d. Simon Sinek mi je zn\u00e1m\u00fd  ji\u017e n\u011bjakou dobu, sleduji ho na soci\u00e1ln\u00edch s\u00edt\u00edch a vid\u011bl jsem n\u011bkolik jeho vide\u00ed na YouTube (Keynotes, rozhovory) a sly\u0161el jsem s n\u00edm snad 3 r\u016fzn\u00e9 podcasty. \u00da\u017easn\u00fd \u010dlov\u011bk.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2019\/06\/Cernovsky_zacnete_s_proc_simon_sinek-1160x1547-1.jpeg\" alt=\"Kniha Za\u010dn\u011bte s pro\u010d posouv\u00e1 ot\u00e1zku &quot;Pro\u010d?&quot; na \u00fapln\u011b jinou rovinu. Simon Sinek si je v\u011bdom toho, \u017ee nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed lid\u00e9 na\u0161\u00ed planety m\u011bli odpov\u011b\u010f na tuto ot\u00e1zku vrytou do sv\u00e9ho \u010dela, mozku. Moc dob\u0159e v\u011bd\u011bli, pro\u010d d\u011blaj\u00ed to, co d\u011blaj\u00ed.\" class=\"wp-image-1820\"\/><figcaption>Kniha Za\u010dn\u011bte s Pro\u010d by nem\u011bla chyb\u011bt v \u017e\u00e1dn\u00e9 dom\u00e1c\u00ed knihovn\u011b. Simon Sinek poukazuje na kl\u00ed\u010dovou ot\u00e1zku, kterou bychom si m\u011bli v\u0161ichni polo\u017eit: Pro\u010d d\u011bl\u00e1me, to co d\u011bl\u00e1me?<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Kniha Za\u010dn\u011bte s Pro\u010d m\u00e1 dov\u011btek &#8220;Jak v\u016fd\u010d\u00ed osobnosti inspiruj\u00ed k \u010din\u016fm\u201d. To je defakto hlavn\u00ed my\u0161lenka cel\u00e9 knihy, za\u010d\u00edt se sv\u00fdm PRO\u010c, co\u017e pot\u00e9 vede k <strong>inspiraci ostatn\u00edch<\/strong>, a\u0165 u\u017e se jedn\u00e1 o <strong>z\u00e1kazn\u00edky<\/strong>, <strong>t\u00fdm<\/strong> nebo jakoukoliv <strong>komunitu lid\u00ed<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 hlavn\u00edch my\u0161lenek z knihy Za\u010dn\u011bte s Pro\u010d, Simon Sinek<\/h2>\n\n\n\n<p>Ze v\u0161ech knih od <a href=\"https:\/\/simonsinek.com\/\" target=\"_blank\" rel=\"noopener\">Simona Sineka<\/a> pova\u017euji jako nejd\u016fle\u017eit\u011bj\u0161\u00ed knihu pou\u017eitelnou pro vzd\u011bl\u00e1n\u00ed v oblasti <strong>marketingu<\/strong> pr\u00e1v\u011b <strong>Za\u010dn\u011bte s PRO\u010c<\/strong>. Pro\u010d? N\u00ed\u017ee naleznete 5 kl\u00ed\u010dov\u00fdch my\u0161lenek z knihy:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ve\u0161ker\u00e9 \u00fasp\u011b\u0161n\u00e9 spole\u010dnosti na\u0161\u00ed historie m\u011bly v\u016fdce, kter\u00fd byl vizion\u00e1\u0159 a m\u011bl sv\u00e9 <strong>PRO\u010c<\/strong>, kter\u00e9 pot\u00e9 p\u0159evt\u011blil do <strong>CO<\/strong>, co\u017e bylo nap\u0159. hnut\u00ed (Martin Luther King a jeho hnut\u00ed za ob\u010dansk\u00e1 pr\u00e1va), firma (Steve Jobs a Apple, Bill Gates a Microsoft), komunita nebo n\u011bjak\u00fd v\u00fdkon (brat\u0159i Wrightov\u00e9 a prvn\u00ed \u00fasp\u011b\u0161n\u00fd leteck\u00fd pokus v historii lidstva). V\u0161e to, co vid\u00edme a m\u016f\u017eeme si na to \u201es\u00e1hnout\u201c, je vyobrazen\u00ed nebo uskute\u010dn\u011bn\u00ed v\u016fdcova PRO\u010c v praxi, naz\u00fdv\u00e1me to v\u00fdsledek jeho \u010dinnosti, neboli CO.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>PRO\u010c vych\u00e1z\u00ed z <strong>j\u00e1dra<\/strong> dan\u00e9 osobnosti, d\u00e1 se zjistit pouze zp\u011btn\u011b, ned\u00e1 se \u0159\u00edct, \u201cTak co bude moje PRO\u010c? Mmm\u2026 Zakl\u00e1d\u00e1m tenhle nov\u00fd business a moje PRO\u010c bude t\u0159eba, \u017ee chci ud\u011blat sv\u011bt lep\u0161\u00edm m\u00edstem.\u201d &#8211; mo\u017en\u00e1 se tref\u00edte, ale s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed to nebude to prav\u00e9 PRO\u010c, PRO\u010c mus\u00ed vych\u00e1zet z j\u00e1dra dan\u00e9 osoby a v\u011bt\u0161inou ho\/ji prov\u00e1z\u00ed cel\u00fd \u017eivot, jen je t\u0159eba ho objevit a pot\u00e9 dan\u00e9 PRO\u010c realizovat &#8211; t\u0159eba v hnut\u00ed, nebo business, kter\u00fd bude inspirovat spole\u010dnosti k tomu, aby bojovali proti status quo, tak jako to ud\u011blal Steve Jobs se spole\u010dnost\u00ed Apple.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Lid\u00e9 typu <strong>PRO\u010c<\/strong> (Steve Jobs, Bill Gates, Martin Luther King, a dal\u0161\u00ed \u2026) pot\u0159ebuj\u00ed ke sv\u00e9mu \u00fasp\u011bchu (k realizace sv\u00e9ho PRO\u010c) lidi typu <strong>JAK<\/strong> (CEOs, st\u0159edn\u00ed a vysok\u00fd management \u2013 Steve Ballmer v Microsoftu. Prakti\u010dt\u00ed lid\u00e9 \u2013 Steve Wozniak v Applu), kte\u0159\u00ed pomohou l\u00eddrovu <strong>vizi prom\u011bnit ve skute\u010dnost<\/strong>.<\/li><\/ul>\n\n\n\n<span data-sumome-listbuilder-embed-id=\"40023eb4b54731bd8693ece620ca56a440c41193e1a2f532058c54b578ee5759\"><\/span>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Pokud lid\u00e9 typu PRO\u010c z dan\u00e9 spole\u010dnosti odejdou a sv\u00e9 PRO\u010c ve firm\u011b nezanechaj\u00ed tak, aby na n\u011bj nikdo nezapomn\u011bl. V\u011bt\u0161inou firma za\u010dne po n\u011bkolika letech str\u00e1dat, \u201ev\u0161ichni\u201c p\u0159estanou v\u011b\u0159it v PRO\u010c, na kter\u00e9 se <strong>zapomene<\/strong> a ka\u017ed\u00fd za\u010dne bojovat pouze s\u00e1m za sebe.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Ve spoust\u011b v\u011bcech v \u017eivote se sna\u017e\u00edme p\u0159ij\u00edt na to, PRO\u010c d\u011bl\u00e1me tuhle \u010dinnost nebo PRO\u010c jsme si koupili tuhle a ne tamtu v\u011bc a t\u00e9m\u011b\u0159 v\u017edy si to od\u016fvod\u0148ujeme n\u011bjakou praktickou, racion\u00e1ln\u00ed argumentac\u00ed, jako t\u0159eba, \u201cbylo to ve slev\u011b\u201d, nebo \u201ctenhle st\u0159\u00edbrn\u00fd po\u010d\u00edta\u010d m\u00e1 lep\u0161\u00ed vlastnosti ne\u017e tenhle \u010dern\u00fd, proto\u017ee m\u00e1 v\u00edc GB pam\u011bti\u201d. Ve skute\u010dnosti se t\u00e9m\u011b\u0159 v\u017edy jedn\u00e1 o <strong>kombinaci<\/strong> praktick\u00fdch v\u011bc\u00ed, manipulac\u00ed prodejce, zna\u010dky, kvality produktu a na\u0161eho PRO\u010c, kter\u00e9 se s dan\u00fdm produktem (viz\u00ed firmy, kter\u00e1 dan\u00fd produkt vyrobila) slu\u010duje.<\/li><\/ul>\n\n\n\n<p>Pokud jste Za\u010dn\u011bte s Pro\u010d ne\u010detli, ur\u010dit\u011b nev\u00e1hejte, m\u00e1lokter\u00e1 kniha v\u00e1m d\u00e1 p\u0159esah jako pr\u00e1v\u011b Za\u010dn\u011bte s Pro\u010d. Simon Sinek je inspirativn\u00ed osobnost. Mohu tak\u00e9 doporu\u010dit t\u0159eba jeho Instagram, kter\u00fd je pln\u00fd hlubok\u00e9 inspirace. <a href=\"https:\/\/www.instagram.com\/simonsinek\/?hl=en\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Simon Sinek a jeho Instagram<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p>Zaujaly v\u00e1s tyto my\u0161lenky z knihy Za\u010dn\u011bte s Pro\u010d od Simona? Doporu\u010duji knihu p\u0159e\u010d\u00edst. Ka\u017ed\u00fd z n\u00e1s si z knihy vezme n\u011bco jin\u00e9ho. V\u011bt\u0161inou to, co pot\u0159ebujeme vy\u0159e\u0161it. <a rel=\"noreferrer noopener\" href=\"https:\/\/www.melvil.cz\/kniha-zacnete-s-proc\/\" target=\"_blank\">Pap\u00edrovou knihu, audio knihu nebo e-knihu po\u0159\u00edd\u00edte zde.<\/a><\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Dejte v\u011bd\u011bt (opens in a new tab)\" href=\"https:\/\/www.cernovsky.cz\/kontakt\/\" target=\"_blank\">Dejte v\u011bd\u011bt<\/a>, jak kniha <strong>pomohla v\u00e1m<\/strong>, v marketingu nebo i v \u017eivot\u011b. =)<\/p>\n\n\n\n<p>Denn\u011b sd\u00edl\u00edm hodnotn\u00e9 tipy na sv\u016fj&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/cernovsky\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>LinkedIn<\/strong><\/a>&nbsp;profil. Na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovsky_tomas\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Instagramu<\/strong><\/a>&nbsp;najdete st\u0159\u00edpky z m\u00e9ho osobn\u00edho \u017eivota, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n<p>M\u011bjte fajn den!<\/p>\n\n\n\n<p>Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na str\u00e1nce&nbsp;<strong><a href=\"https:\/\/www.cernovsky.cz\/muj-pribeh\/\">M\u016fj p\u0159\u00edb\u011bh<\/a><\/strong>, m\u00e9 hodnoty naleznete na str\u00e1nce&nbsp;<strong><a href=\"https:\/\/www.cernovsky.cz\/me-hodnoty\/\">M\u00e9 hodnoty<\/a><\/strong> a m\u00e9 slu\u017eby najdete <a href=\"https:\/\/www.cernovsky.cz\/#sluzby\"><strong>zde<\/strong><\/a>. Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Simon Sinek je britsko-americk\u00fd autor, motiva\u010dn\u00ed \u0159e\u010dn\u00edk a marketingov\u00fd konzultant. Je autorem sv\u011btov\u00fdch bestseller\u016f: \u201eZa\u010dn\u011bte s PRO\u010c\u201c (Start With Why), \u201eL\u00edd\u0159i jed\u00ed posledn\u00ed\u201c (Leaders Eat Last) a \u201eObjevte sv\u00e9 PRO\u010c\u201c (Find Your Why). Za\u010dn\u011bte s Pro\u010d &#8211; Simon Sinek Je prvn\u00ed kniha, kterou jsem si vybral pro zah\u00e1jen\u00ed sv\u00e9 reading challenge. C\u00edlem t\u00e9hle moj\u00ed mal\u00e9 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1080,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[5,3,6],"class_list":["post-162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-produktivita-seberozvoj","tag-k-zamysleni","tag-produktivita","tag-reading-challenge"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=162"}],"version-history":[{"count":1,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/162\/revisions"}],"predecessor-version":[{"id":5596,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/162\/revisions\/5596"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}