{"id":1210,"date":"2021-02-24T21:15:48","date_gmt":"2021-02-24T20:15:48","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=1210"},"modified":"2022-04-25T18:00:52","modified_gmt":"2022-04-25T16:00:52","slug":"overeni-domeny-na-facebooku-k-cemu-se-hodi","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/overeni-domeny-na-facebooku-k-cemu-se-hodi\/","title":{"rendered":"3 zp\u016fsoby ov\u011b\u0159en\u00ed dom\u00e9ny na Facebooku: k \u010demu se hod\u00ed?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Jestli\u017ee vyu\u017e\u00edv\u00e1te pro spr\u00e1vu firemn\u00edho Facebookov\u00e9ho \u00fa\u010dtu <a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/business\/help\/1710077379203657?id=180505742745347\" target=\"_blank\">Business Manager<\/a>, mo\u017en\u00e1 jste si v\u0161imli mo\u017enosti ov\u011b\u0159it dom\u00e9nu. Zat\u00edm tuto funkci vyu\u017e\u00edvaj\u00ed sice jen t\u0159i procenta \u00fa\u010dt\u016f, mo\u017en\u00e1 v\u00e1s ale p\u0159ekvap\u00ed, co v\u0161echno v\u00e1m takov\u00e9to jednoduch\u00e9 ov\u011b\u0159en\u00ed dom\u00e9ny na Facebooku vlastn\u011b p\u0159inese.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Va\u0161e n\u00e1hledy pod kontrolou<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hlavn\u00ed a obrovskou v\u00fdhodou verifikace dom\u00e9ny je mo\u017enost m\u00edt zcela pod kontrolou n\u00e1hledy (thumbnaily) odkaz\u016f, kter\u00e9 sd\u00edl\u00edte na sv\u00e9 firemn\u00ed <a href=\"https:\/\/www.facebook.com\/business\/pages\" target=\"_blank\" rel=\"noreferrer noopener\">Facebookov\u00e9 str\u00e1nce<\/a>. Obecn\u011b Facebook mo\u017enost \u00fapravy n\u00e1hled\u016f v l\u00e9t\u011b 2017 zru\u0161il, zejm\u00e9na z toho d\u016fvodu, aby nedoch\u00e1zelo k po\u0161kozov\u00e1n\u00ed \u010di zneu\u017e\u00edv\u00e1n\u00ed firem a zna\u010dek t\u00edm, \u017ee budou k jejich odkaz\u016fm libovoln\u011b p\u0159id\u00e1v\u00e1ny nekoresponduj\u00edc\u00ed fotografie.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud ale svou dom\u00e9nu verifikujete, n\u00e1hledy odkaz\u016f budete moci znovu editovat a vybrat si nejen libovolnou n\u00e1hledovou fotku, ale tak\u00e9 zm\u011bnit jakkoliv nadpis. Osoby a str\u00e1nky, kter\u00e9 budou m\u00edt opr\u00e1vn\u011bn\u00ed k editaci, si samoz\u0159ejm\u011b sami zvol\u00edte. Tato cesta je tedy zodpov\u011bdn\u00fdm kompromisem mezi striktn\u00edm z\u00e1kazem \u00faprav a volnou editac\u00ed bez kontroly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/02\/Verifikace_domeny_Facebook_zmena_nahledu_Cernovsky-1.png\" alt=\"Ov\u011b\u0159en\u00ed dom\u00e9ny na Facebooku v\u00e1m umo\u017en\u00ed m\u011bnit n\u00e1hledy odkaz\u016f na va\u0161\u00ed Facebook str\u00e1nce.\" class=\"wp-image-1218\"\/><figcaption>\u00daprava nadpisu a n\u00e1hledov\u00e9ho obr\u00e1zku v Creator Studiu<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kdy se editace n\u00e1hledu hod\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Funkci editace n\u00e1hled\u016f odkaz\u016f vyu\u017eijete zejm\u00e9na v p\u0159\u00edpad\u011b, kdy c\u00edlen\u011b chcete pou\u017e\u00edvat jin\u00e9 fotky a titulky na webu a jin\u00e9 na soci\u00e1ln\u00edch s\u00edt\u00edch, kde samoz\u0159ejm\u011b oslovujete jin\u00e9 c\u00edlov\u00e9 skupiny a volba vhodn\u011bj\u0161\u00ed fotky i chytlav\u011bj\u0161\u00edho titulku m\u016f\u017ee m\u00edt v\u00fdznamn\u00e9 dopady na dosah p\u0159\u00edsp\u011bvku. Fotky a nadpisy p\u0159itom m\u016f\u017eete m\u011bnit u jednoho odkazu libovoln\u011b a individu\u00e1ln\u011b nap\u0159\u00edklad i pro sd\u00edlen\u00ed v r\u016fzn\u011b tematicky zam\u011b\u0159en\u00fdch skupin\u00e1ch, co\u017e op\u011bt m\u016f\u017ee v\u00fdznamn\u011b pomoci k lep\u0161\u00edmu osloven\u00ed c\u00edlov\u00e9 skupiny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kontrola nad eventy z Facebook Pixelu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Druhou nespornou v\u00fdhodou, kter\u00e1 z\u00edsk\u00e1v\u00e1 na v\u00fdznamu zejm\u00e9na v souvislosti s n\u00e1stupem omezen\u00ed m\u011b\u0159en\u00ed v iOS 14, je mo\u017enost kontroly nad eventy ve Facebook Pixelu. A co to eventy vlastn\u011b jsou? Jednodu\u0161e akce, kter\u00e9 prob\u00edhaj\u00ed na webu. Standardn\u00ed ud\u00e1losti jsou p\u0159eddefinovan\u00e9 Facebookem a slou\u017e\u00ed k z\u00e1znamu konverz\u00ed, optimalizaci pro konverze a budov\u00e1n\u00ed okruh\u016f u\u017eivatel\u016f. Pat\u0159\u00ed sem t\u0159eba p\u0159id\u00e1n\u00ed polo\u017eky do n\u00e1kupn\u00edho ko\u0161\u00edku, dokon\u010den\u00ed registrace, p\u0159echod k zaplacen\u00ed, vyhled\u00e1v\u00e1n\u00ed, zobrazen\u00ed str\u00e1nky a podobn\u011b.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pomoc\u00ed Facebook Pixelu tedy jednodu\u0161e \u0159e\u010deno m\u016f\u017eete sledovat, kdo na va\u0161i str\u00e1nku p\u0159i\u0161el, a co tam d\u011blal &#8211; a podle toho ide\u00e1ln\u011b c\u00edlit a optimalizovat reklamn\u00ed kampan\u011b. P\u0159i spr\u00e1vn\u00e9m nastaven\u00ed Facebook Pixelu snadno vytvo\u0159\u00edte r\u016fzn\u00e1 publika, kter\u00e1 nap\u0159\u00edklad nav\u0161t\u00edvila n\u011bkter\u00fd z v\u00e1mi nab\u00edzen\u00fdch produkt\u016f, nebo ji\u017e zbo\u017e\u00ed vlo\u017eila do ko\u0161\u00edku, ale nakonec obchod nedokon\u010dila. C\u00edlen\u011b tak pracujete s t\u011bmi, kte\u0159\u00ed ji\u017e maj\u00ed opravdu v\u00e1\u017en\u00fd z\u00e1jem o konkr\u00e9tn\u00ed zbo\u017e\u00ed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/02\/Verifikace_domeny_kontrola_nad_udalostmi_Facebook_Pixel_Cernovsky.png\" alt=\"D\u00edky ov\u011b\u0159en\u00ed dom\u00e9ny na Facebooku takt\u00e9\u017e m\u016f\u017eete m\u011bnit priority a mno\u017estv\u00ed ud\u00e1lost\u00ed, na kter\u00e9 m\u016f\u017eete v r\u00e1mci optimalizace konverzn\u00edch kampan\u00ed optimalizovat.\" class=\"wp-image-1219\"\/><figcaption>D\u00edky verifikaci dom\u00e9ny m\u016f\u017eete kontrolovat ud\u00e1losti ve Spr\u00e1vci ud\u00e1lost\u00ed<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ov\u011b\u0159en\u00ed dom\u00e9ny na Facebooku: jak na to?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dobrou zpr\u00e1vou je, \u017ee ov\u011b\u0159en\u00ed dom\u00e9ny na Facebooku je zdarma, bude v\u00e1s tedy st\u00e1t jen n\u011bkolik (des\u00edtek) minut. Pro ov\u011b\u0159en\u00ed si p\u0159itom m\u016f\u017eete zvolit r\u016fzn\u00e9 zp\u016fsoby. Jsou to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Nahr\u00e1n\u00ed souboru HTML<\/li><li>Z\u00e1znam DNS TXT<\/li><li>Vlo\u017een\u00ed meta tagu do hlavi\u010dky webu&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ve v\u0161ech p\u0159\u00edpadech je pot\u0159eba nejprve Facebook informovat o dom\u00e9n\u011b a vy\u017e\u00e1dat si verifika\u010dn\u00ed k\u00f3d. Toto zvl\u00e1dnete jednodu\u0161e v nastaven\u00ed va\u0161eho Facebook Business manageru, v sekci Dal\u0161\u00ed n\u00e1stroje &#8211; Nastaven\u00ed firmy &#8211; Bezpe\u010dnost zna\u010dky a fin\u00e1ln\u011b v podslo\u017ece Dom\u00e9ny. Zde vyberete nebo p\u0159id\u00e1te dom\u00e9nu pomoc\u00ed tla\u010d\u00edtka \u201cP\u0159idat\u201d. P\u0159id\u00e1v\u00e1 se ve tvaru mojedomena.cz, tedy bez \u201cwww\u201d.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jakmile dom\u00e9nu p\u0159id\u00e1te, uvid\u00edte jej\u00ed n\u00e1zev v seznamu dom\u00e9n spole\u010dn\u011b se statusem, kter\u00fd bude pro \u00favod ve zn\u011bn\u00ed \u201cOv\u011b\u0159en\u00ed \u010dek\u00e1 na vy\u0159\u00edzen\u00ed\u201d. V tu chv\u00edli si zvol\u00edte jednu z metod pro ov\u011b\u0159en\u00ed dom\u00e9ny na Facebooku &#8211; nahr\u00e1n\u00ed souboru HTML, ov\u011b\u0159en\u00ed DNS nebo vlo\u017een\u00ed meta tagu do hlavi\u010dky webu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/02\/Verifikace_domeny_3_druhy_overeni_domeny_Cernovsky.png\" alt=\"Existuj\u00ed 3 druhy ov\u011b\u0159en\u00ed dom\u00e9ny na Facebooku. Za m\u011b je nejp\u0159irozen\u011bj\u0161\u00ed cestou ov\u011b\u0159en\u00ed skrze DNS.\" class=\"wp-image-1220\"\/><figcaption>Existuj\u00ed 3 druhy ov\u011b\u0159en\u00ed dom\u00e9ny na Facebooku<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nahr\u00e1n\u00ed souboru HTML<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jestli\u017ee p\u016fjdete cestou ov\u011b\u0159en\u00ed pomoc\u00ed souboru HTML, budete pot\u0159ebovat p\u0159\u00edstup na \u00farovni spr\u00e1vce ke ko\u0159enov\u00e9 slo\u017ece va\u0161eho webu. Z Business Manageru si st\u00e1hnete vygenerovan\u00fd HTML soubor, kter\u00fd nahrajete do ko\u0159enov\u00e9ho adres\u00e1\u0159e na adrese, kterou v\u00e1m sd\u011bl\u00ed tak\u00e9 Business Manager (bude ve tvaru http:\/\/mojeedomena.cz ). N\u00e1sledn\u011b si pomoc\u00ed odkazu v Business Manageru ov\u011b\u0159\u00edte, zda se soubor nahr\u00e1l. Zm\u011bny se pak projev\u00ed okam\u017eit\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ov\u011b\u0159en\u00ed dom\u00e9ny na Facebooku skrze DNS<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud se rozhodnete pro ov\u011b\u0159en\u00ed DNS, jednodu\u0161e p\u0159id\u00e1te ke sv\u00e9mu hostiteli dom\u00e9ny TXT z\u00e1znam DNS na d\u016fkaz toho, \u017ee je dom\u00e9na skute\u010dn\u011b va\u0161e. Postup je jednoduch\u00fd &#8211; p\u0159ihl\u00e1s\u00edte se ke sv\u00e9mu registr\u00e1toru dom\u00e9ny, nav\u0161t\u00edv\u00edte odd\u00edl se z\u00e1znamy DNS a sem vlo\u017e\u00edte k\u00f3d vygenerovan\u00fd v Business Manageru. Pak u\u017e jen \u010dek\u00e1te, a\u017e se zm\u011bny prom\u00edtnou &#8211; trvat to m\u016f\u017ee i 72 hodin, proto bu\u010fte trp\u011bliv\u00ed, pokud v\u0161e nebude fungovat hned.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<span data-sumome-listbuilder-embed-id=\"40023eb4b54731bd8693ece620ca56a440c41193e1a2f532058c54b578ee5759\"><\/span>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vlo\u017een\u00ed meta tagu do hlavi\u010dky webu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud se rozhodnete pro vkl\u00e1d\u00e1n\u00ed meta tagu, pak meta tag vygenerovan\u00fd Business Managerem vlo\u017e\u00edte do sekce &lt;head&gt; na va\u0161\u00ed homepage. V tomto p\u0159\u00edpad\u011b se zm\u011bny prom\u00edtnou tak\u00e9 obratem a vy se m\u016f\u017eete radovat z ozn\u00e1men\u00ed \u201cDom\u00e9na mojedomena.cz je ov\u011b\u0159en\u00e1\u201d.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Finalizace ov\u011b\u0159en\u00ed dom\u00e9ny<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jakmile ov\u011b\u0159\u00edte, \u017ee je va\u0161e dom\u00e9na skute\u010dn\u011b va\u0161, je pro plnou funk\u010dnost pot\u0159eba dom\u00e9nu propojit s Facebookovou str\u00e1nkou (\u010di v\u00edce str\u00e1nkami), kter\u00e1 bude moci editovat n\u00e1hledy odkaz\u016f. Propojen\u00ed provedete pomoc\u00ed z\u00e1lo\u017eky p\u0159ipojen\u00e9 polo\u017eky. N\u00e1sledn\u011b je\u0161t\u011b vyberete, kdo bude m\u00edt mo\u017enost odkazy upravovat &#8211; zda jen vybran\u00e9 str\u00e1nky, nebo v\u0161echny str\u00e1nky s v\u00fdjimkou seznamu blokovan\u00fdch \u00fa\u010dt\u016f, nebo \u00fapln\u011b v\u0161ichni. T\u00edm je va\u0161e dom\u00e9na ov\u011b\u0159en\u00e1 a sp\u00e1rovan\u00e1 s po\u017eadovanou str\u00e1nkou \u010di str\u00e1nkami. Seznam str\u00e1nek opr\u00e1vn\u011bn\u00fdch k upravov\u00e1n\u00ed va\u0161ich odkaz\u016f p\u0159itom m\u016f\u017eete kdykoliv m\u011bnit a samoz\u0159ejm\u011b m\u016f\u017eete p\u0159id\u00e1vat \u010di blokovat i str\u00e1nky, jich\u017e nejste spr\u00e1vcem.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/02\/Overeni_domeny_je_nutne_overit_Cernovsky.png\" alt=\"Je nutn\u00e1 verifikace tohoto procesu, jakmile ud\u011bl\u00e1te prvn\u00ed krok ov\u011b\u0159en\u00ed dom\u00e9ny na Facebooku.\" class=\"wp-image-1221\"\/><figcaption>Bez ov\u011b\u0159en\u00ed se dom\u00e9na neverifikuje<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud si s ov\u011b\u0159en\u00edm nev\u00edte rady, detailn\u00ed postup pro ov\u011b\u0159en\u00ed v\u010detn\u011b detailn\u00edho videon\u00e1vodu pro nahr\u00e1n\u00ed HTML souboru i z\u00e1znam NDS TXT popisuje Facebook ve sv\u00e9 sekci <a href=\"https:\/\/developers.facebook.com\/docs\/sharing\/domain-verification\" target=\"_blank\" rel=\"noopener\">pro v\u00fdvoj\u00e1\u0159e<\/a> a ve\u0161ker\u00e9 postupy jsou pops\u00e1ny i u jednotliv\u00fdch krok\u016f b\u011bhem procesu <a href=\"https:\/\/business.facebook.com\/settings\/owned-domains\" target=\"_blank\" rel=\"noopener\">ov\u011b\u0159ov\u00e1n\u00ed ve Facebook Business Manageru<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak upravit n\u00e1hled odkazu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud se v\u00e1m poda\u0159ilo verifikovat svou dom\u00e9nu, nezb\u00fdv\u00e1 ne\u017e se vrhnout na prvn\u00ed pokus o \u00fapravu n\u00e1hledu odkazu. Naje\u010fte klasicky na svou str\u00e1nku a za\u010dn\u011bte s vytv\u00e1\u0159en\u00edm p\u0159\u00edsp\u011bvku, do kter\u00e9ho vlo\u017e\u00edte vybran\u00fd odkaz.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud je va\u0161e dom\u00e9na \u00fasp\u011b\u0161n\u011b verifikov\u00e1na, jednodu\u0161e v p\u0159\u00edslu\u0161n\u00e9m poli (\u00fapln\u011b dole) upravte nadpis a vyberte nebo vym\u011b\u0148te n\u00e1hledovou fotku tak, jak jste byli zvykl\u00ed v minulosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak nastavit Facebook Pixel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jednotliv\u00e9 <a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Pixely<\/a> si m\u016f\u017eete nastavit sami ve Facebook Business Manageru v podslo\u017ece Spr\u00e1vce ud\u00e1lost\u00ed, kde je i z\u00e1lo\u017eka Pixely. Po kliknut\u00ed na tla\u010d\u00edtko \u201cVytvo\u0159it Pixel\u201d vypln\u00edte jeho n\u00e1zev a URL (voliteln\u00e9) a z\u00edsk\u00e1te k\u00f3d, kter\u00fd je pot\u0159eba instalovat na web.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jakmile nainstalujete z\u00e1kladn\u00ed k\u00f3d pixelu, m\u016f\u017eete za\u010d\u00edt nastavovat a sledovat jednotliv\u00e9 ud\u00e1losti &#8211; Zad\u00e1n\u00ed platebn\u00edch \u00fadaj\u016f, P\u0159id\u00e1n\u00ed do ko\u0161\u00edku, P\u0159id\u00e1n\u00ed na seznam p\u0159\u00e1n\u00ed, Dokon\u010den\u00ed registrace, Kontaktov\u00e1n\u00ed, P\u0159izp\u016fsoben\u00ed produktu, P\u0159isp\u011bn\u00ed, Vyhled\u00e1n\u00ed lokality, P\u0159echod k zaplacen\u00ed, Potenci\u00e1ln\u00ed z\u00e1kazn\u00edk, N\u00e1kup, Napl\u00e1nov\u00e1n\u00ed, Vyhled\u00e1v\u00e1n\u00ed, Spu\u0161t\u011bn\u00ed zku\u0161ebn\u00edho obdob\u00ed, Odesl\u00e1n\u00ed \u017e\u00e1dosti, P\u0159ihl\u00e1\u0161en\u00ed odb\u011bru, Zobrazen\u00ed obsahu.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Krom\u011b Pixelu sleduj\u00edc\u00edho n\u00e1v\u0161t\u011bvy str\u00e1nky je dobr\u00e9 pracovat i s dal\u0161\u00edmi, kter\u00e9 sleduj\u00ed dal\u0161\u00ed kroky na str\u00e1nce &#8211; jako je vyhled\u00e1v\u00e1n\u00ed nebo vlo\u017een\u00ed do ko\u0161\u00edku. Pro kontrolu spr\u00e1vn\u00e9ho nastaven\u00ed Pixelu skv\u011ble poslou\u017e\u00ed n\u00e1stroj <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/facebook-pixel-helper\/fdgfkebogiimcoedlicjlajpkdmockpc\" target=\"_blank\" rel=\"noopener\">Facebook Pixel Helper<\/a>, kter\u00fd si m\u016f\u017eete st\u00e1hnout jako dopln\u011bk prohl\u00ed\u017ee\u010de Google Chrome, p\u0159\u00edpadn\u011b m\u016f\u017eete vyu\u017e\u00edt n\u00e1stroj Event Test Tool, kter\u00fd je p\u0159\u00edmo integrovan\u00fd ve spr\u00e1vci ud\u00e1lost\u00ed pod konkr\u00e9tn\u00edm pixelem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V souvislosti s iOS 14 (v r\u00e1mci kter\u00e9ho spole\u010dnost Apple spou\u0161t\u00ed nov\u00e9 podm\u00ednky pro sd\u00edlen\u00ed dat mezi aplikacemi a weby v\u010detn\u011b Facebooku) Facebook doporu\u010duje verifikovat dom\u00e9nu p\u0159edev\u0161\u00edm t\u011bm, kte\u0159\u00ed sd\u00edl\u00ed Facebook Pixel s jin\u00fdmi \u00fa\u010dty, proto\u017ee d\u00edky nov\u00e9mu omezen\u00ed bude mo\u017en\u00e9 p\u0159es Pixel m\u011b\u0159it pouze 8 event\u016f na dom\u00e9nu, \u010demu\u017e je pot\u0159eba p\u0159izp\u016fsobit nastaven\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak nastavit 8 event\u016f ve Facebook Pixelu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ve Spr\u00e1vci ud\u00e1lost\u00ed Business Manageru lze pro ka\u017edou dom\u00e9nu nastavit osm jedine\u010dn\u00fdch konverzn\u00edch ud\u00e1lost\u00ed pou\u017eiteln\u00fdch pro optimalizaci kampan\u011b, kter\u00e9 si nav\u00edc m\u016f\u017eete se\u0159adit dle vlastn\u00ed priority. Facebook pro za\u010d\u00e1tek nakonfiguruje konverzn\u00ed ud\u00e1losti tak, jak bude podle jeho n\u00e1zoru vzhledem k va\u0161\u00ed \u010dinnosti nejvhodn\u011bj\u0161\u00ed. Vy ale samoz\u0159ejm\u011b m\u016f\u017eete nastaven\u00ed libovoln\u011b m\u011bnit.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud chcete upravit nastaven\u00ed event\u016f, p\u0159ejd\u011bte do Spr\u00e1vce ud\u00e1lost\u00ed, klikn\u011bte na pixel, kter\u00fd chcete pou\u017e\u00edt, a v odd\u00edlu Souhrnn\u00e9 m\u011b\u0159en\u00ed ud\u00e1lost\u00ed vyberte \u201cUpravit ud\u00e1losti\u201d. Klikn\u011bte na \u201cDal\u0161\u00ed\u201d a najd\u011bte dom\u00e9nu, pro kterou chcete ud\u00e1losti nastavit. Pot\u00e9 u\u017e jen klikn\u011bte na \u201cUpravit ud\u00e1losti\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V poli Konverze na z\u00e1klad\u011b pixelu\/Vlastn\u00ed konverze vyberte, zda chcete pou\u017e\u00edt pixel nebo vlastn\u00ed konverze. V poli N\u00e1zev ud\u00e1losti vyberte ud\u00e1lost, kterou chcete nastavit. Pokud si vyberete ud\u00e1lost n\u00e1kupu, budete m\u00edt mo\u017enost zapnout nebo vypnout Optimalizaci na hodnotu. V odd\u00edlu P\u0159i\u0159azen\u00e9 ud\u00e1losti vyberte po\u010det set\u016f hodnot, kter\u00e9 chcete pou\u017e\u00edt. Tyto kroky pak zopakujte pro v\u0161echny ud\u00e1losti, kter\u00e9 chcete nastavit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ud\u00e1losti pot\u00e9 se\u0159a\u010fte za sebe tak, aby ty s nejvy\u0161\u0161\u00ed prioritou byly naho\u0159e a ty s prioritou nejni\u017e\u0161\u00ed dole. (Prioritu ud\u00e1lost\u00ed pou\u017e\u00edv\u00e1me k tomu, abychom ur\u010dili, kterou konverzn\u00ed ud\u00e1lost b\u011bhem konverzn\u00edho okna odeslat. Na u\u017eivatele p\u0159ij\u00edm\u00e1me pouze jednu p\u0159i\u0159azenou konverzn\u00ed ud\u00e1lost.) Nakonec klikn\u011bte na \u201cDokon\u010dit\u201d, zm\u011bny p\u0159ekontrolujte a pokud s nimi souhlas\u00edte, kliknut\u00edm za\u0161krtn\u011bte pol\u00ed\u010dko vedle Ano, potvrzuji tyto zm\u011bny a klikn\u011bte na \u201cPotvrdit\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/02\/Ve_spravci_udalosti_kliknete_na_agregovane_udalosti_Cernovsky.png\" alt=\"Ve spr\u00e1vci ud\u00e1lost\u00ed jste pot\u00e9 schopni upravit prioritu t\u011bchto ud\u00e1lost\u00ed.\" class=\"wp-image-1222\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/02\/Pote_pridejte_udalosti_na_8_udalosti_Cernovsky.png\" alt=\"Z\u00e1rove\u0148 jste schopni ve spr\u00e1vci ud\u00e1lost\u00ed p\u0159id\u00e1vat dal\u0161\u00ed ud\u00e1losti na optimalizaci kampan\u00ed na Facebooku.\" class=\"wp-image-1223\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/02\/Vyberte_konkretni_udalost_Cernovsky.png\" alt=\"\" class=\"wp-image-1224\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Te\u010f u\u017e byste m\u011bli b\u00fdt schopni upravovat n\u00e1hledy p\u0159\u00edsp\u011bvk\u016f na Facebookov\u00e9 str\u00e1nce a z\u00e1rove\u0148 b\u00fdt p\u0159ipraveni na updaty v oblasti optimalizace konverzn\u00edch kampan\u00ed v r\u00e1mci iOS 14 privacy policy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denn\u011b sd\u00edl\u00edm hodnotn\u00e9 tipy na sv\u016fj&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/cernovsky\" target=\"_blank\">LinkedIn<\/a>&nbsp;profil. Na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovskycz\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Instagramu<\/a>&nbsp;najdete st\u0159\u00edpky z m\u00e9ho osobn\u00edho \u017eivota, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bjte se inspirativn\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na str\u00e1nce&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/muj-pribeh\/\">M\u016fj p\u0159\u00edb\u011bh<\/a>, m\u00e9 hodnoty naleznete na str\u00e1nce&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/me-hodnoty\/\">M\u00e9 hodnoty<\/a>&nbsp;a m\u00e9 slu\u017eby najdete&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/#sluzby\">zde<\/a>. Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zdroje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.socials.cz\/cs\/jak-upravovat-nahledy-odkazu-v-prispevcich-na-facebooku-verifikujte-svoji-domenu\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.socials.cz\/cs\/jak-upravovat-nahledy-odkazu-v-prispevcich-na-facebooku-verifikujte-svoji-domenu\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/developers.facebook.com\/docs\/sharing\/domain-verification\" target=\"_blank\" rel=\"noopener\">https:\/\/developers.facebook.com\/docs\/sharing\/domain-verification<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/business.facebook.com\/settings\/owned-domains\" target=\"_blank\" rel=\"noopener\">https:\/\/business.facebook.com\/settings\/owned-domains<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/vceliste.cz\/blog\/naucte-se-nastavit-a-pouzivat-facebook-pixel-vyplati-se-to\/\" target=\"_blank\" rel=\"noopener\">https:\/\/vceliste.cz\/blog\/naucte-se-nastavit-a-pouzivat-facebook-pixel-vyplati-se-to\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.nextvision.cz\/blog\/facebook-a-zmeny-tykajici-se-apple-ios-14\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.nextvision.cz\/blog\/facebook-a-zmeny-tykajici-se-apple-ios-14\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.socials.cz\/cs\/blog\/facebook-pixel-co-to-je-a-jak-ho-nastavit-31\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.socials.cz\/cs\/blog\/facebook-pixel-co-to-je-a-jak-ho-nastavit-31\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.facebook.com\/business\/help\/422408905612648\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/business\/help\/422408905612648<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.facebook.com\/business\/help\/126789292407737?id=1205376682832142\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/business\/help\/126789292407737?id=1205376682832142<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jestli\u017ee vyu\u017e\u00edv\u00e1te pro spr\u00e1vu firemn\u00edho Facebookov\u00e9ho \u00fa\u010dtu Business Manager, mo\u017en\u00e1 jste si v\u0161imli mo\u017enosti ov\u011b\u0159it dom\u00e9nu. Zat\u00edm tuto funkci vyu\u017e\u00edvaj\u00ed sice jen t\u0159i procenta \u00fa\u010dt\u016f, mo\u017en\u00e1 v\u00e1s ale p\u0159ekvap\u00ed, co v\u0161echno v\u00e1m takov\u00e9to jednoduch\u00e9 ov\u011b\u0159en\u00ed vlastn\u011b p\u0159inese.<\/p>\n","protected":false},"author":2,"featured_media":5364,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"ov\u011b\u0159en\u00ed dom\u00e9ny na Facebooku","footnotes":""},"categories":[9],"tags":[19,7,11],"class_list":["post-1210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-facebook","tag-reklama","tag-socialni-site"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/1210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=1210"}],"version-history":[{"count":2,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/1210\/revisions"}],"predecessor-version":[{"id":5682,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/1210\/revisions\/5682"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/5364"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=1210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=1210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=1210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}