{"id":1160,"date":"2021-01-26T13:29:34","date_gmt":"2021-01-26T12:29:34","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=1160"},"modified":"2024-04-22T15:43:22","modified_gmt":"2024-04-22T13:43:22","slug":"jak-najit-facebook-reklamu-konkurence","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/jak-najit-facebook-reklamu-konkurence\/","title":{"rendered":"Jak naj\u00edt Facebook reklamu konkurence? (2 zp\u016fsoby)"},"content":{"rendered":"\n<p><strong>Hledali jste n\u011bkdy inspiraci v tom, jak\u00e9 reklamy m\u00e1 va\u0161e konkurence na Facebooku a Instagramu, a jak je c\u00edl\u00ed? Tady m\u00e1te n\u00e1vod na to, jak naj\u00edt Facebook reklamu konkurence. Good luck a hlavn\u011b je nekop\u00edrujte doslovn\u011b. \ud83d\ude09<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Knihovna reklam Facebook<\/h2>\n\n\n\n<p>Knihovna reklam slou\u017e\u00ed k tomu, abyste vid\u011bli, jak\u00e9 reklamy jak\u00e1koliv str\u00e1nka na Facebooku \/ Instagramu aktu\u00e1ln\u011b promuje. P\u016fvodn\u011b tento n\u00e1stroj slou\u017eil k v\u011bt\u0161\u00ed transparentnosti soci\u00e1ln\u00ed s\u00edt\u011b Facebook. Facebook toti\u017e v minulosti \u010delil kritice ohledn\u011b ochrany osobn\u00edch \u00fadaj\u016f (st\u00e1le \u010del\u00ed) a tak\u00e9 na\u0159\u010den\u00ed z ovlivn\u011bn\u00ed prezidentsk\u00fdch voleb v USA.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/ads\/library\/?active_status=all&amp;ad_type=political_and_issue_ads&amp;country=CZ\" target=\"_blank\" rel=\"noreferrer noopener\">Knihovna reklam na Facebooku<\/a> vznikla p\u016fvodn\u011b k jin\u00fdm \u00fa\u010del\u016fm, nicm\u00e9n\u011b n\u00e1m market\u00e9r\u016fm m\u016f\u017ee poslou\u017eit jako dobr\u00fd \u0161pehovac\u00ed n\u00e1stroj jak naj\u00edt Facebook reklamu konkurence. Nejenom, \u017ee si m\u016f\u017eete zahr\u00e1t na agenty, ale tak\u00e9 m\u016f\u017eete n\u00e1stroj vyu\u017e\u00edt pro inspiraci nebo p\u0159iu\u010den\u00ed se &#8211; co konkurence komunikuje v reklam\u00e1ch, jak\u00e9 form\u00e1ty vyu\u017e\u00edv\u00e1, kam z reklam odkazuje, apod.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1, jak vyprodat sklady d\u00edky Facebook, Instagram a Google Ads reklam\u011b s PNO pod 15 % (jako se to povedlo u na\u0161eho klienta), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-facebook-google-reklama\/\">p\u0159\u00edpadovou studii najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Prvn\u00ed varianta jak naj\u00edt Facebook reklamu konkurence<\/h3>\n\n\n\n<p>Prvn\u00ed cestou je j\u00edt p\u0159\u00edmo p\u0159es odkaz na <a href=\"https:\/\/www.facebook.com\/ads\/library\/?active_status=all&amp;ad_type=political_and_issue_ads&amp;country=CZ\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Ad Library<\/a>. Poj\u010fme si uk\u00e1zat reklamy t\u0159eba na p\u0159\u00edkladu Air Bank. Do vyhled\u00e1vac\u00edho pole zadejte Air Bank a klikn\u011bte na prvn\u00ed v\u00fdsledek &#8211; jedn\u00e1 se o origin\u00e1ln\u00ed str\u00e1nku Air Bank Pot\u00e9 vpravo p\u0159eklikn\u011bte na &#8220;All ads&#8221; a voila, p\u0159ehled aktu\u00e1ln\u011b b\u011b\u017e\u00edc\u00edch reklam je na sv\u011bt\u011b.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/01\/Jak_spehovat_reklamy_konkurence_Facebook_Instagram_Ads_library.png\" alt=\"Facebook Ad Library slou\u017e\u00ed jako geni\u00e1ln\u00ed n\u00e1stroj na to, kdy\u017e budete hledat jak naj\u00edt Facebook reklamu konkurence. Je to knihovna v\u0161ech aktivn\u011b promovan\u00fdch reklam.\" class=\"wp-image-1164\"\/><figcaption class=\"wp-element-caption\">Facebook Ad Library \/ Knihovna reklam na Facebooku, je prvn\u00ed cestou jak naj\u00edt Facebook reklamu konkurence<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/01\/Jak_spehovat_reklamy_konkurence_Facebook_Instagram_Ads_library_AirBank.png\" alt=\"Facebook reklamu va\u0161eho konkurenta najdete relativn\u011b rychle a pot\u00e9 nen\u00ed nic jednodu\u0161\u0161\u00edho, ne\u017e si v\u0161e nastudovat a zkusit vymyslet n\u011bco podobn\u00e9ho, pokud shled\u00e1te, \u017ee konkurenci takov\u00e1 reklama funguje.\" class=\"wp-image-1165\"\/><figcaption class=\"wp-element-caption\">Air Bank v knihovn\u011b reklam na Facebooku<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Druh\u00e1 varianta jak naj\u00edt Facebook reklamu konkurence<\/h3>\n\n\n\n<p>Jd\u011bte na <a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a> a tam si skrze vyhled\u00e1v\u00e1n\u00ed najd\u011bte <a href=\"https:\/\/www.facebook.com\/Airbank\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook str\u00e1nku AirBank<\/a>. Scrollujte dol\u016f, dokud v lev\u00e9m sloupci neuvid\u00edte &#8220;Page Transparency&#8221;. Klikn\u011bte na &#8220;See All&#8221; a pot\u00e9 na &#8220;Go to Ad Library&#8221;. Pokud m\u00e1te Facebook v \u010de\u0161tin\u011b, pak se bude jednat o \u010desk\u00e9 p\u0159eklady.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/01\/Jak_spehovat_reklamy_konkurence_Facebook_Instagram_Ads_library_Facebook_stranka_AirBank.png\" alt=\"Druhou variantou jak se dostat do Facebook Ads Library a naj\u00edt Facebook reklamu va\u0161\u00ed konkurence je, kdy\u017e p\u016fjdete skrze Facebook str\u00e1nku va\u0161\u00ed konkurence.\" class=\"wp-image-1166\"\/><figcaption class=\"wp-element-caption\">Page Transparency na Facebook str\u00e1nce Air Bank<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/01\/Jak_spehovat_reklamy_konkurence_Facebook_Instagram_Ads_library_Page_Transparency.png\" alt=\"Takto se tak\u00e9 dostanete do Facebook knihovny reklam a zjist\u00edte jak\u00e9 Facebook a Instagram reklamy promuje va\u0161e konkurence\" class=\"wp-image-1167\"\/><figcaption class=\"wp-element-caption\">Jak se dostanete do knihovny reklam skrze Facebook str\u00e1nku<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/01\/Jak_spehovat_reklamy_konkurence_Facebook_Instagram_Ads_library_AirBank_2.png\" alt=\"\" class=\"wp-image-1168\"\/><figcaption class=\"wp-element-caption\">Jsou tedy 2 cesty, jak se dostat do knihovny reklam Facebook str\u00e1nky na Facebooku<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Nyn\u00ed vid\u00edte, jak\u00e9 reklamy aktu\u00e1ln\u011b promuje Air Bank. Kdy\u017e tedy budete cht\u00edt v\u011bd\u011bt, kde naj\u00edt Facebook reklamu konkurence, tady ji najdete. Toto m\u016f\u017eete aplikovat na kter\u00e9koliv odv\u011btv\u00ed. M\u016f\u017eete se t\u0159eba inspirovat i v zahrani\u010d\u00ed. Pro\u010d ne, kdy\u017e to Facebook Ad Library umo\u017e\u0148uje. \ud83d\ude42<\/p>\n\n\n\n<p>Jak m\u016f\u017eete vid\u011bt, AirBank m\u00e1 aktu\u00e1ln\u011b zapnut\u00fdch cca 6 reklam. U dvou reklam vyu\u017e\u00edvaj\u00ed v\u00edce c\u00edlen\u00ed, jeliko\u017e vid\u00edme, \u017ee reklamy maj\u00ed stejnou kreativu a textaci.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#cf2d2d61\"><em><strong>TIP<\/strong>: Pokud v\u00e1s zaj\u00edm\u00e1 jak dos\u00e1hnout PNO (pod\u00edl n\u00e1klad\u016f na obratu) pod 20 % d\u00edky v\u00fdkonnostn\u00ed TikTok reklam\u011b (5x n\u00e1vratnost investice do reklamy), <a href=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\" data-type=\"link\" data-id=\"https:\/\/www.cernovsky.cz\/case-studies\/pripadova-studie-tiktok-hello-coco\/\">p\u0159\u00edpadovou studii TikTok najdete tady<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Co t\u0159eba ale n\u011bjak\u00fd e-shop? Zkus\u00edme ten nejv\u011bt\u0161\u00ed, ale mezi \u010derven\u00fdmi.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/01\/Jak_spehovat_reklamy_konkurence_Facebook_Instagram_Ads_library_Mallcz.png\" alt=\"Mall.cz promuje takt\u00e9\u017e relativn\u011b velk\u00e9 mno\u017estv\u00ed Facebook a Instagram reklam. \u0160m\u00edrujte, inspirujte se a zlep\u0161ete sv\u00e9 reklamy.\" class=\"wp-image-1169\"\/><figcaption class=\"wp-element-caption\"><br>Mall.cz v knihovn\u011b reklam na Facebooku<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Vid\u00edme, \u017ee <a href=\"https:\/\/www.facebook.com\/mallcz\" target=\"_blank\" rel=\"noreferrer noopener\">Facebookov\u00e1 str\u00e1nka Mall.cz<\/a> aktu\u00e1ln\u011b promuje 54 reklam. Mezi nimi najdeme reklamy na aplikaci Mall, v\u00fdhody nakupov\u00e1n\u00ed na Mall.cz a tak\u00e9 reklamy na konkr\u00e9tn\u00ed produkty. M\u016f\u017eeme vid\u011bt, \u017ee Mall.cz u n\u011bkter\u00fdch reklam vyu\u017e\u00edv\u00e1 dynamick\u00e9 reklamy s algoritmem <a href=\"https:\/\/www.facebook.com\/business\/ads\/ad-objectives\" target=\"_blank\" rel=\"noreferrer noopener\">promov\u00e1n\u00ed catalog sales<\/a>. T\u0159eba tady (varianty kreativ).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/01\/Jak_spehovat_reklamy_konkurence_Facebook_Instagram_Ads_library_Mallcz_parfemy.jpg\" alt=\"Tato dynamick\u00e1 Facebook Catalog Sales reklama u Mall.cz, kter\u00e1 ma za c\u00edl prod\u00e1vat a generovat konverze, n\u00e1kupy na e-shopu, je z\u0159ejm\u011b c\u00edlen\u00e1 na u\u017eivatele, kte\u0159\u00ed zanechali zbo\u017e\u00ed v ko\u0161\u00edku a nedokon\u010dili n\u00e1kup.\" class=\"wp-image-1170\"\/><figcaption class=\"wp-element-caption\">Dynamick\u00e1 reklama (catalog sales) u Mall.cz<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Dobr\u00e9 je tak\u00e9 koukat na nejstar\u0161\u00ed reklamy. Pokud toti\u017e n\u011bkdo st\u00e1le promuje reklamu t\u0159eba rok starou, znamen\u00e1 to, \u017ee funguje a d\u00e1v\u00e1 smysl ji promovat. V tomto konkr\u00e9tn\u00edm p\u0159\u00edpad\u011b je vid\u011bt, \u017ee Mall m\u00e1 nejstar\u0161\u00ed reklamu tu, kter\u00e1 odkazuje na sta\u017een\u00ed aplikace Mall. Je star\u00e1 cca rok.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Politick\u00e1 vsuvka<\/h2>\n\n\n\n<p>Jak u\u017e jsem na za\u010d\u00e1tku zmi\u0148oval, jeden z d\u016fvod\u016f zalo\u017een\u00ed n\u00e1stroje Facebook Ad Library bylo i to, \u017ee Facebook cht\u011bl vn\u00e9st v\u00edce transparentnosti do politick\u00fdch reklam, jeliko\u017e si je v\u011bdom toho, \u017ee politick\u00e1 reklama na Facebooku dost z\u00e1sadn\u011b ovliv\u0148uje volby. Konkr\u00e9tn\u00edm p\u0159\u00edpadem bylo zvolen\u00ed prezidenta Donalda Trumpa v roce 2016.<\/p>\n\n\n\n<p>U n\u00e1s se m\u016f\u017eeme pod\u00edvat t\u0159eba na <a href=\"https:\/\/www.facebook.com\/AndrejBabis\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook str\u00e1nku Andreje Babi\u0161e<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/01\/Jak_spehovat_reklamy_konkurence_Facebook_Instagram_Ads_library_Andrej_Babis.png\" alt=\"Andrej Babi\u0161 a jeho politick\u00e1 reklama na Facebooku a Instagramu. Jak naj\u00edt Facebook reklamu konkurence v r\u00e1mci politiky? Nen\u00ed nic jednodu\u0161\u0161\u00edho ne\u017e se u konkurence inspirovat. A \u017ee to Andrej (jeho t\u00fdm) d\u011bl\u00e1 v\u00fdborn\u011b.\" class=\"wp-image-1171\"\/><figcaption class=\"wp-element-caption\">Andrej Babi\u0161 v knihovn\u011b reklam na Facebooku<\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9758\" class=\"elementor elementor-9758\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">ZDARMA p\u0159\u00edstup k NEVE\u0158EJN\u00c9 p\u0159\u00edpadovce Facebook a Instagram reklamy, kter\u00e1 za ka\u017edou investovanou 1 K\u010d do reklamy p\u0159inesla 10 K\u010d a v\u00edce (ROAS 10+, PNO pod 10 %) - 10x N\u00c1VRATNOST za posledn\u00ed rok<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_case_study\" name=\"blog form venda case study\" aria-label=\"blog form venda case study\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9758\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Videoreklama v roce 2026: vyu\u017eijte ji | Tom\u00e1\u0161 \u010cernovsk\u00fd\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"2065\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Jak m\u016f\u017eeme vid\u011bt n\u00ed\u017ee na fotce, od 28. b\u0159ezna 2019, do 22. ledna 2021 tato str\u00e1nka proinvestovala v reklam\u00e1ch 2 544 786 K\u010d. 20 315 K\u010d b\u011b\u017eelo bez upozorn\u011bn\u00ed na to, \u017ee se jedn\u00e1 o politickou reklamu.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/01\/Jak_spehovat_reklamy_konkurence_Facebook_Instagram_Ads_library_Andrej_Babis_investice.jpg\" alt=\"Andrej Babi\u0161 a jeho investice do Facebook a Instagram reklamy za necel\u00e9 dva roky.\" class=\"wp-image-1173\"\/><figcaption class=\"wp-element-caption\">Investice skrze Facebook str\u00e1nku Andreje Babi\u0161e<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Z\u00e1rove\u0148 m\u016f\u017eeme vid\u011bt, jak pan premi\u00e9r promoval reklamu s o\u010dkov\u00e1n\u00edm na Covid-19 na 3 r\u016fzn\u00e9 c\u00edlov\u00e9 skupiny.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/01\/Jak_spehovat_reklamy_konkurence_Facebook_Instagram_Ads_library_Andrej_Babis_2.png\" alt=\"Takto zjist\u00edte, jak politick\u00e1 osoba, kter\u00e1 promuje sv\u00e9 p\u0159\u00edsp\u011bvky, testuje r\u016fzn\u00e1 sd\u011blen\u00ed nebo c\u00edlen\u00ed.\" class=\"wp-image-1172\"\/><figcaption class=\"wp-element-caption\">Marketingov\u00fd t\u00fdm testuje, jak\u00e1 c\u00edlov\u00e1 skupina m\u00e1 nejlep\u0161\u00ed odezvu na reklamu<br><\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/ads\/library\/?active_status=all&amp;ad_type=political_and_issue_ads&amp;country=CZ&amp;view_all_page_id=214827221987263&amp;sort_data[direction]=desc&amp;sort_data[mode]=relevancy_monthly_grouped\" target=\"_blank\" rel=\"noreferrer noopener\">Nech\u00e1v\u00e1m zde odkaz na politick\u00e9 reklamy pana premi\u00e9ra<\/a>. U nich se toti\u017e m\u016f\u017eeme koukat zp\u00e1tky do historie. No, pokochejte se sami. \ud83d\ude42<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak c\u00edl\u00ed reklamy va\u0161e konkurence?<\/h2>\n\n\n\n<p>Te\u010f u\u017e v\u00edte, jak naj\u00edt Facebook reklamu konkurence, co takhle kdybyste v\u011bd\u011bli, jak jsou reklamy c\u00edleny?<\/p>\n\n\n\n<p>Vlezte na sv\u016fj Facebook a u ka\u017ed\u00e9 reklamy jsou vpravo naho\u0159e 3 \u010dern\u00e9 \/ b\u00edl\u00e9 te\u010dky (podle vzhledu va\u0161eho Facebooku), kde m\u016f\u017eete zjistit v\u00edce o reklam\u011b a jej\u00edm c\u00edlen\u00ed.<\/p>\n\n\n\n<p>Mybelka t\u0159eba tuto reklamu c\u00edl\u00ed na lidi, kte\u0159\u00ed mohou m\u00edt potenci\u00e1ln\u00ed z\u00e1jem o jejich produkty. Snad mi t\u00edm necht\u011bj\u00ed n\u011bco nazna\u010dit. \ud83d\ude42<\/p>\n\n\n\n<p>Kdy\u017e si ale d\u00e1te dohromady kreativu, copy a c\u00edlen\u00ed, tak je jasn\u00e9, \u017ee Mybelka c\u00edl\u00ed na p\u00e1ny, kte\u0159\u00ed mohou pro svou drahou polovi\u010dku po\u0159\u00eddit valent\u00fdnsk\u00fd d\u00e1rek v podob\u011b hezk\u00e9 d\u00e1msk\u00e9 kabelky.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/01\/Jak_spehovat_reklamy_konkurence_Facebook_Instagram_Cileni_reklamy_Mybelka.jpg\" alt=\"Jakmile vid\u00edte reklamu va\u0161\u00ed konkurence na Facebooku (to m\u016f\u017eete ud\u011blat tak, \u017ee p\u016fjdete na jejich e-shop a str\u00e1v\u00edte tam n\u011bjak\u00fd \u010das, projdete si jednotliv\u00e9 produkty a n\u011bco si p\u0159id\u00e1te do ko\u0161\u00edku). Pot\u00e9 se zv\u00fd\u0161\u00ed pravd\u011bpodobnost toho, \u017ee se jejich Facebook nebo Instagram reklama zobraz\u00ed ve va\u0161em v\u00fdb\u011bru p\u0159\u00edsp\u011bvk\u016f. Pot\u00e9 klikn\u011bte na t\u0159i te\u010dky naho\u0159e, abyste zjistili jak va\u0161e konkurence c\u00edl\u00ed reklamy na Facebooku.\" class=\"wp-image-1174\"\/><figcaption class=\"wp-element-caption\">Mybelka reklama na Facebooku<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/01\/Jak_spehovat_reklamy_konkurence_Facebook_Instagram_Cileni_reklamy_Mybelka_2.png\" alt=\"Po kliknut\u00ed na t\u0159i te\u010dky klikn\u011bte na tla\u010d\u00edtko &quot;Pro\u010d vid\u00edm tuto reklamu?&quot;, abyste se dostali bl\u00ed\u017ee k odpov\u011bdi na va\u0161i ot\u00e1zku, jak va\u0161e konkurence c\u00edl\u00ed reklamy na Facebooku a Instagramu.\" class=\"wp-image-1175\"\/><figcaption class=\"wp-element-caption\">Pro\u010d vid\u00edm tuto reklamu?<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/01\/Jak_spehovat_reklamy_konkurence_Facebook_Instagram_Cileni_reklamy_Mybelka_3.png\" alt=\"Pot\u00e9 se v\u00e1m zobraz\u00ed rozpad toho, jak va\u0161e konkurence c\u00edl\u00ed sv\u00e9 reklamy na Facebooku a Instagramu.\" class=\"wp-image-1176\"\/><figcaption class=\"wp-element-caption\">D\u016fvody, pro\u010d tuto reklamu vid\u00edm &#8211; obsahuj\u00ed vyu\u017eit\u00e9 mo\u017enost\u00ed c\u00edlen\u00ed od Facebook str\u00e1nky Mybelka<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/01\/Jak_spehovat_reklamy_konkurence_Facebook_Instagram_Cileni_reklamy_Mybelka_4.png\" alt=\"\" class=\"wp-image-1177\"\/><figcaption class=\"wp-element-caption\">Pr\u00fd m\u00e1m z\u00e1jem v z\u00e1jmu Fashion design&#8230;<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/01\/Jak_spehovat_reklamy_konkurence_Facebook_Instagram_Cileni_reklamy_Mybelka_5.png\" alt=\"\" class=\"wp-image-1182\"\/><figcaption class=\"wp-element-caption\">Tohle sed\u00ed, mu\u017e ve v\u011bku nad 18<\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9794\" class=\"elementor elementor-9794\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-ccdfb63 e-flex e-con-boxed e-con e-parent\" data-id=\"ccdfb63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32df1a7 form-title elementor-widget elementor-widget-heading\" data-id=\"32df1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">TIP na ebook ZDARMA: Bu\u010fte \u00daSP\u011a\u0160N\u00cd na soci\u00e1ln\u00edch s\u00edt\u00edch s 21 nejv\u00edc TRENDY t\u00e9maty pro TVORBU vide\u00ed a p\u0159\u00edsp\u011bvk\u016f na Instagram, TikTok, YouTube, Threads, LinkedIn, X a Facebook\n(PDF)<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ba6ab posts-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38ba6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_ebook_21_video_ideas\" name=\"blog form 21 temat na videa a prispevky\" aria-label=\"blog form 21 temat na videa a prispevky\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9794\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"38ba6ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Videoreklama v roce 2026: vyu\u017eijte ji | Tom\u00e1\u0161 \u010cernovsk\u00fd\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"2065\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"v\u00e1\u0161 nejlep\u0161\u00ed e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI P\u0158\u00cdSTUP IHNED A ZADARMO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Jak\u00e9 reklamy c\u00edl\u00ed na v\u00e1s? \ud83d\ude42 Vyzkou\u0161ejte to.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p>Vyu\u017e\u00edv\u00e1te tento n\u00e1stroj pro zlep\u0161en\u00ed va\u0161eho marketingu? Rozhodn\u011b nedoporu\u010duji konkurenci kop\u00edrovat, nicm\u00e9n\u011b \u0161petka inspirace nikdy nikomu neubl\u00ed\u017eila. \ud83d\ude09<\/p>\n\n\n\n<p>Denn\u011b sd\u00edl\u00edm hodnotn\u00e9 tipy na sv\u016fj&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/cernovsky\" target=\"_blank\">LinkedIn<\/a>&nbsp;profil. Na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovskycz\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Instagramu<\/a>&nbsp;najdete st\u0159\u00edpky z m\u00e9ho osobn\u00edho \u017eivota, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n<p>M\u011bjte se inspirativn\u011b!<\/p>\n\n\n\n<p>Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na str\u00e1nce&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/muj-pribeh\/\">M\u016fj p\u0159\u00edb\u011bh<\/a>, m\u00e9 hodnoty naleznete na str\u00e1nce&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/me-hodnoty\/\">M\u00e9 hodnoty<\/a>&nbsp;a m\u00e9 slu\u017eby najdete&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/#sluzby\">zde<\/a>. Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zdroje<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/ads\/library\/?active_status=all&amp;ad_type=political_and_issue_ads&amp;country=CZ\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/ads\/library\/?active_status=all&amp;ad_type=political_and_issue_ads&amp;country=CZ<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hledali jste n\u011bkdy inspiraci v tom, jak\u00e9 reklamy m\u00e1 va\u0161e konkurence na Facebooku a Instagramu, a jak je c\u00edl\u00ed? Tady m\u00e1te n\u00e1vod na to, jak naj\u00edt Facebook reklamu konkurence. Good luck a hlavn\u011b je nekop\u00edrujte doslovn\u011b. \ud83d\ude09 Knihovna reklam Facebook Knihovna reklam slou\u017e\u00ed k tomu, abyste vid\u011bli, jak\u00e9 reklamy jak\u00e1koliv str\u00e1nka na Facebooku \/ Instagramu [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5683,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[19,26,7,11],"class_list":["post-1160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-facebook","tag-instagram","tag-reklama","tag-socialni-site"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/1160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=1160"}],"version-history":[{"count":3,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/1160\/revisions"}],"predecessor-version":[{"id":9844,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/1160\/revisions\/9844"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/5683"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=1160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=1160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=1160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}