{"id":1090,"date":"2021-01-01T19:51:05","date_gmt":"2021-01-01T18:51:05","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=1090"},"modified":"2022-04-25T18:00:55","modified_gmt":"2022-04-25T16:00:55","slug":"top-7-nejlepsi-svetove-reklamy-2020","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/top-7-nejlepsi-svetove-reklamy-2020\/","title":{"rendered":"TOP 7 nejlep\u0161\u00ed sv\u011btov\u00e9 reklamy v roce 2020 (za m\u011b) + bonus"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Konec zvl\u00e1\u0161tn\u00edho roku 2020 je za n\u00e1mi&#8230; Inu, jednalo se skute\u010dn\u011b o divno rok. Asi ve v\u0161ech mo\u017en\u00fdch ohledech. O to v\u011bt\u0161\u00ed prostor dostaly firmy pro tvorbu reklam, kter\u00e9 pracovaly se zvl\u00e1\u0161tnost\u00ed roku 2020. \u010cl\u00e1nek Nejlep\u0161\u00ed sv\u011btov\u00e9 reklamy roku 2020 je tady! Kter\u00e1 se v\u00e1m l\u00edb\u00ed nejv\u00edce? Dejte mi v\u011bd\u011bt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Apple<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apple u\u017e je takov\u00e1 klasika, investuj\u00ed obrovsk\u00e9 finance do reklamy a marketingu a tak nen\u00ed divu, \u017ee jejich reklama pat\u0159\u00ed mezi nejlep\u0161\u00ed sv\u011btov\u00e9 reklamy v roce 2020. A samoz\u0159ejm\u011b maj\u00ed sv\u016fj osobit\u00fd p\u0159\u00edstup, kter\u00fd je prost\u011b z reklamy c\u00edtit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The whole working-from-home thing \u2014 Apple\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/6_pru8U2RmM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Apple&#8230; prost\u011b Apple :), opr\u00e1vn\u011bn\u011b ji pat\u0159\u00ed titul nejlep\u0161\u00ed sv\u011btov\u00e9 reklamy v roce 2020<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Adobe Photoshop<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nejsem moc velk\u00fd nad\u0161enec do Adobe Stack, ale tahle reklama se jim povedla a tak ji za\u0159azuji do \u017eeb\u0159\u00ed\u010dku Nejlep\u0161\u00ed sv\u011btov\u00e9 reklamy v roce 2020.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Adobe Photoshop \u201cFantastic Voyage\u201d by Antoine Bardou-Jacquet and Mathematic\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/1Iskkqn0MmE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Adobe Photoshop a jeho netradi\u010dn\u00ed pojet\u00ed reklamy<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nike<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Srdcovka od Nike. Up\u0159\u00edmn\u011b jsem zva\u017eoval, jestli tahle reklama nem\u00e1 b\u00fdt \u010d\u00edslo 1. Ale nakonec jsem se rozhodl, \u017ee ne. Ale pod videem najdete dal\u0161\u00ed 3 odkazy na m\u00e9 obl\u00edben\u00e9 reklamy od Nike, kter\u00e9 bych osobn\u011b za\u0159adil mezi nejlep\u0161\u00ed reklamy ever. Inu je to prost\u011b sport a k tomu neskute\u010dn\u00e9 emoce, kter\u00e9 ve v\u00e1s tyto reklamy vzbud\u00ed! Posu\u010fte sami.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/WA4dDs0T7sM\n<\/div><figcaption>Nike ji\u017e tradi\u010dn\u011b velice siln\u011b \u00fato\u010d\u00ed na na\u0161e emoce. A funguje to.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dream crazier od Nike, skv\u011bl\u00fd form\u00e1t a my\u0161lenka reklamy: <a href=\"https:\/\/www.youtube.com\/watch?v=zWfX5jeF6k4\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=zWfX5jeF6k4<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Colin Kaepernick v reklam\u011b na Nike, tohle je skute\u010dn\u011b srdcovka! <a href=\"https:\/\/www.youtube.com\/watch?v=lomlpJREDzw\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=lomlpJREDzw<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Michael Jordan a jeho chyby v pod\u00e1n\u00ed reklamy od Nike na Air Jordan: <a href=\"https:\/\/www.youtube.com\/watch?v=9zSVu76AX3I\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=9zSVu76AX3I<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Match.com<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tuhle slu\u017ebu jsem doposud neznal, ale opr\u00e1vn\u011bn\u011b se \u0159ad\u00ed mezi top 7 nejlep\u0161\u00ed sv\u011btov\u00e9 reklamy v roce 2020. Na X dal\u0161\u00edch port\u00e1lech ji dokonce hodnot\u00ed jako jednu \u00fapln\u011b z nejlep\u0161\u00edch reklam (tedy za\u0159adit ji do TOP 3). To si up\u0159\u00edmn\u011b nemysl\u00edm, ale rozhodn\u011b pat\u0159\u00ed do TOP 7. Souhlas\u00edte?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Match Made in Hell\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/KABSYzPqTTg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Dating v roce 2020? Tak trochu n\u011bco jin\u00e9ho.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beats by Dr. Dre<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Beats by Dr. Dre jsou aktu\u00e1ln\u011b vlastn\u011bn\u00e9 spole\u010dnost\u00ed Apple a je to vid\u011bt na jejich v\u00fdstupech. Reklamy maj\u00ed hlub\u0161\u00ed my\u0161lenku, hraj\u00ed si se stejn\u00fdmi efekty, jako produktov\u00e9 reklamy od Apple. Za m\u011b obrovsk\u00fd skok dop\u0159edu. Zaslou\u017een\u00e9 m\u00edsto v TOP 7 nejlep\u0161\u00edch reklam pro rok 2020.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Beats by Dr. Dre Presents &quot;You Love Me&quot;\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/h0rfCYy9jbI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Beats by Dr. Dre reklama pracuj\u00edc\u00ed s rasovou diskriminac\u00ed<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Burger King<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hitem tohoto roku byl Burger King, kter\u00fd ve spolupr\u00e1ci se svou agenturou vymyslel spot, kter\u00fd bude c\u00edlit na to, \u017ee v burgrech od BK nenajdete \u017e\u00e1dn\u00e9 velk\u00e9 mno\u017estv\u00ed konzervant\u016f a stabiliz\u00e1tor\u016f, jeliko\u017e se prost\u011b za p\u00e1r dn\u00ed zkaz\u00ed a vytvo\u0159\u00ed se na n\u011bm pl\u00edse\u0148.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tato kampa\u0148 reaguje na popul\u00e1rn\u00ed foto od McDonald&#8217;s ohledn\u011b burgeru, kter\u00e9mu se nic nestane, ani kdy\u017e ho nech\u00e1te m\u011bs\u00edc st\u00e1t mimo ledni\u010dku. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cernovsky.cz\/wp-content\/uploads\/2021\/01\/Cernovsky_TOP_7_svetovych_reklam_2020.jpeg\" alt=\"Do kategorie TOP 7 nejlep\u0161\u00ed sv\u011btov\u00e9 reklamy roku 2020 se jednozna\u010dn\u011b \u0159ad\u00ed reklama od Burger KIngu, kter\u00fd tak trochu popichuje McDonald's a jejich burgery, kter\u00e9 \u00fadajn\u011b vydr\u017e\u00ed nespo\u010det dn\u016f bez toho, ani\u017e by se na nich za\u010dala objevovat pl\u00edse\u0148.\" class=\"wp-image-1585\"\/><figcaption>Happy Meal po 171 dnech<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Burger King features moldy Whopper in new ad\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/0ef7xw2J500?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Whopper bez barviv a chemick\u00fdch l\u00e1tek<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Amazon Alexa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To by bylo, kdyby byl \u017eeb\u0159\u00ed\u010dek nejlep\u0161\u00edch reklam bez Amazonu. Tahle se jim povedla. Nen\u00e1silnou cestou upozor\u0148uj\u00ed na to, jak\u00fd byl \u017eivot p\u0159ed vyu\u017eit\u00edm hlasov\u00e9ho asistenta Amazon Alexa. Za m\u011b dobr\u00fd! Snad u\u017e jenom, aby asistenti um\u011bly i \u010de\u0161tinu. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Amazon - #BeforeAlexa (Ellen Degeneres and Portia de Rossi, Super Bowl, 2020)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/PLUwmnPJIGk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Amazon Alexa, jak to vypadalo p\u0159ed Alexou?<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2 bonusov\u00e9 reklamy, kter\u00e9 sklidily obrovsk\u00fd \u00fasp\u011bch na internetu, ale neve\u0161ly se do rubriky Nejlep\u0161\u00ed sv\u011btov\u00e9 reklamy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">2 dal\u0161\u00ed reklamy, kter\u00e9 se neve\u0161ly do rubriky TOP 7 Nejlep\u0161\u00ed sv\u011btov\u00e9 reklamy roku 2020, ale i tak jsou pova\u017eov\u00e1ny za skv\u011bl\u00e9 kousky!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nutro<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Nutro | Who Wants a Walk?\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/sGJTHGZRGCM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Majitel\u00e9 \u010dty\u0159noh\u00fdch mil\u00e1\u010dk\u016f pochop\u00ed<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<span data-sumome-listbuilder-embed-id=\"40023eb4b54731bd8693ece620ca56a440c41193e1a2f532058c54b578ee5759\"><\/span>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">McDonald&#8217;s<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"McDonalds - Night Workers\" src=\"https:\/\/player.vimeo.com\/video\/395954991?h=fb79825da7&amp;dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Ti, kte\u0159\u00ed pracuj\u00ed v noci&#8230;<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chyb\u00ed v\u00e1m tady n\u011bjak\u00e1 poveden\u00e1 reklama? Ur\u010dit\u011b nev\u00e1hejte a za\u0161lete mi ji, t\u0159eba na mail: <a href=\"mailto:tomas@cernovsky.cz\">tomas@cernovsky.cz<\/a>, r\u00e1d ji dopln\u00edm. \ud83d\ude42<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denn\u011b sd\u00edl\u00edm hodnotn\u00e9 tipy z marketingu na sv\u016fj&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/cernovsky\" target=\"_blank\">LinkedIn<\/a>&nbsp;profil. Na&nbsp;<a href=\"https:\/\/www.instagram.com\/cernovskycz\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Instagramu<\/a>&nbsp;najdete st\u0159\u00edpky z m\u00e9ho osobn\u00edho \u017eivota, tak kdyby se v\u00e1m st\u00fdskalo, m\u016f\u017eete mrknout i tam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bjte fajn den!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jo a pokud nev\u00edte, kdo jsem, v\u00edce se dozv\u00edte na str\u00e1nce&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/muj-pribeh\/\">M\u016fj p\u0159\u00edb\u011bh<\/a>, m\u00e9 hodnoty naleznete na str\u00e1nce&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/hodnoty\/\">M\u00e9 <\/a><a href=\"https:\/\/www.cernovsky.cz\/me-hodnoty\/\">hodnoty<\/a>&nbsp;a m\u00e9 slu\u017eby najdete&nbsp;<a href=\"https:\/\/www.cernovsky.cz\/#sluzby\">zde<\/a>. Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zdroje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.focus-age.cz\/m-journal\/marketing\/10-nejlepsich-reklam-za-rok-2020__s277x15658.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.focus-age.cz\/m-journal\/marketing\/10-nejlepsich-reklam-za-rok-2020__s277x15658.html<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.adweek.com\/agencies\/the-25-best-ads-of-2020\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.adweek.com\/agencies\/the-25-best-ads-of-2020\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/cz.pinterest.com\/pin\/90212798755548555\/\" target=\"_blank\" rel=\"noopener\">https:\/\/cz.pinterest.com\/pin\/90212798755548555\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Konec zvl\u00e1\u0161tn\u00edho roku 2020 je za n\u00e1mi&#8230; Inu, jednalo se skute\u010dn\u011b o divno rok. Asi ve v\u0161ech mo\u017en\u00fdch ohledech. O to v\u011bt\u0161\u00ed prostor dostaly firmy pro tvorbu reklam, kter\u00e9 pracovaly se zvl\u00e1\u0161tnost\u00ed roku 2020. \u010cl\u00e1nek Nejlep\u0161\u00ed sv\u011btov\u00e9 reklamy roku 2020 je tady! Kter\u00e1 se v\u00e1m l\u00edb\u00ed nejv\u00edce? Dejte mi v\u011bd\u011bt. Apple Apple u\u017e je takov\u00e1 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5690,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"nejlep\u0161\u00ed sv\u011btov\u00e9 reklamy","footnotes":""},"categories":[9],"tags":[7,28],"class_list":["post-1090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-reklama","tag-zebricek-reklam"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/1090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=1090"}],"version-history":[{"count":2,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/1090\/revisions"}],"predecessor-version":[{"id":5691,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/1090\/revisions\/5691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/5690"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=1090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=1090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=1090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}