{"id":10610,"date":"2026-08-04T10:57:00","date_gmt":"2026-08-04T08:57:00","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=10610"},"modified":"2026-08-03T16:07:08","modified_gmt":"2026-08-03T14:07:08","slug":"segmentace-trhu","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/segmentace-trhu\/","title":{"rendered":"Segmentace trhu: Pro\u010d c\u00edlen\u00ed na v\u0161echny zab\u00edj\u00ed v\u00e1\u0161 zisk a jak to okam\u017eit\u011b opravit"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">V marketingu existuje jedna past, do kter\u00e9 pad\u00e1 drtiv\u00e1 v\u011bt\u0161ina majitel\u016f firem i market\u00e9r\u016f. \u0158\u00edkaj\u00ed: \u201eN\u00e1\u0161 produkt je pro v\u0161echny. Ka\u017ed\u00fd si ho m\u016f\u017ee koupit a ka\u017ed\u00e9mu pom\u016f\u017ee.\u201c Pokud tohle tvrd\u00edte i vy, nev\u011bdomky si pod\u0159ez\u00e1v\u00e1te v\u011btev. <strong>Segmentace trhu<\/strong> nen\u00ed jen kapitola v u\u010debnici marketingu, je to rozd\u00edl mezi firmou, kter\u00e1 p\u00e1l\u00ed penie v neefektivn\u00edch kampan\u00edch, a firmou, kter\u00e1 ziskov\u011b roste a dominuje sv\u00e9mu odv\u011btv\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spravoval jsem reklamn\u00ed rozpo\u010dty v \u0159\u00e1du stovek milion\u016f korun pro zna\u010dky jako Albert, O2 nebo Heineken a pomohl stovk\u00e1m klient\u016f vyd\u011blat p\u0159es 1 miliardu CZK. Za t\u011bch 12 let v praxi se jedna v\u011bc nem\u011bn\u00ed: firmy, kter\u00e9 se sna\u017e\u00ed zal\u00edbit v\u0161em, se nakonec nezal\u00edb\u00ed nikomu. V tomto \u010dl\u00e1nku rozebereme, jak se z kategorie \u201ev\u0161ichni\u201c vymanit, jak m\u00e1 spr\u00e1vn\u00e1 <strong>segmentace trhu<\/strong> vypadat a pro\u010d je \u00fazk\u00e9 zam\u011b\u0159en\u00ed paradoxn\u011b nejrychlej\u0161\u00ed cestou k velk\u00fdm obrat\u016fm.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">TL;DR: Co se v tomto \u010dl\u00e1nku dozv\u00edte<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pro\u010d je \u201ev\u0161ichni\u201c nejt\u011b\u017e\u0161\u00ed kategorie<\/strong>, ve kter\u00e9 t\u00e9m\u011b\u0159 nejde vyhr\u00e1t bez miliardov\u00fdch rozpo\u010dt\u016f.<\/li>\n\n\n\n<li><strong>Strategie \u201ez u\u017e\u0161\u00edho do \u0161ir\u0161\u00edho\u201c<\/strong>, kter\u00e1 je kl\u00ed\u010dem k \u00fasp\u011bchu pro mal\u00e9 a st\u0159edn\u00ed firmy.<\/li>\n\n\n\n<li><strong>Vliv segmentace na metriky<\/strong>: Jak konkr\u00e9tn\u00ed zac\u00edlen\u00ed sni\u017euje cenu za klik (CPC) a zvy\u0161uje konverzn\u00ed pom\u011br.<\/li>\n\n\n\n<li><strong>Framework testov\u00e1n\u00ed<\/strong>: Jak naj\u00edt svou ide\u00e1ln\u00ed c\u00edlovou skupinu pomoc\u00ed t\u0159\u00ed iterac\u00ed landing page.<\/li>\n\n\n\n<li><strong>Psychologie spot\u0159ebitele<\/strong>: Pro\u010d lid\u00e9 necht\u011bj\u00ed generick\u00e9 v\u011bci, ale \u0159e\u0161en\u00ed \u0161it\u00e1 na m\u00edru jejich \u201epain points\u201c.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tento \u010dl\u00e1nek je upraven\u00fdm p\u0159episem YouTube videa od Tom\u00e1\u0161e \u010cernovsk\u00e9ho z <a href=\"https:\/\/www.youtube.com\/@tomascernovskymarketing\" target=\"_blank\" rel=\"noopener\">YouTube kan\u00e1lu specializuj\u00edc\u00edho se na online marketing<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud preferujete video m\u00edsto \u010dl\u00e1nku, m\u016f\u017eete se na n\u011bj pod\u00edvat n\u00ed\u017ee.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Tohle je ov\u011b\u0159en\u00fd zabij\u00e1k va\u0161eho marketingu (a jak to opravit) | R2B EP. 022 Cernovsky \ud83c\udde8\ud83c\uddff\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/uioWZ8vjuTg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"podcast-platform-links\" style=\"display:flex;align-items:center;gap:12px;flex-wrap:wrap;margin:28px 0\"><span style=\"font-weight:600\">\ud83c\udfa7 Poslechn\u011bte si tento d\u00edl tak\u00e9 jako podcast:<\/span><a href=\"https:\/\/open.spotify.com\/episode\/7przcBMIZshmwIs6QxGE5p\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;padding:9px 18px;border-radius:999px;background:#1DB954;color:#ffffff;text-decoration:none;font-weight:600;font-size:14px;line-height:1\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M12 0C5.4 0 0 5.4 0 12s5.4 12 12 12 12-5.4 12-12S18.66 0 12 0zm5.521 17.34c-.24.359-.66.48-1.021.24-2.82-1.74-6.36-2.101-10.561-1.141-.418.122-.779-.179-.899-.539-.12-.421.18-.78.54-.9 4.56-1.021 8.52-.6 11.64 1.32.42.18.479.659.301 1.02zm1.44-3.3c-.301.42-.841.6-1.262.3-3.239-1.98-8.159-2.58-11.939-1.38-.479.12-1.02-.12-1.14-.6-.12-.48.12-1.021.6-1.141C9.6 9.9 15 10.561 18.72 12.84c.361.181.54.78.241 1.2zm.12-3.36C15.24 8.4 8.82 8.16 5.16 9.301c-.6.179-1.2-.181-1.38-.721-.18-.601.18-1.2.72-1.381 4.26-1.26 11.28-1.02 15.721 1.621.539.3.719 1.02.419 1.56-.299.421-1.02.599-1.559.3z\"\/><\/svg><span>Spotify<\/span><\/a><a href=\"https:\/\/podcasts.apple.com\/cz\/podcast\/tohle-je-ov%C4%9B%C5%99en%C3%BD-zabij%C3%A1k-va%C5%A1eho-marketingu-a-jak-to\/id6788784219?i=1000779539385&#038;uo=4\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;padding:9px 18px;border-radius:999px;background:#9933CC;color:#ffffff;text-decoration:none;font-weight:600;font-size:14px;line-height:1\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M5.34 0A5.328 5.328 0 000 5.34v13.32A5.328 5.328 0 005.34 24h13.32A5.328 5.328 0 0024 18.66V5.34A5.328 5.328 0 0018.66 0zm6.525 2.568c2.336 0 4.448.902 6.056 2.587 1.224 1.272 1.912 2.619 2.264 4.392.12.59.12 2.2.007 2.864a8.506 8.506 0 01-3.24 5.296c-.608.46-2.096 1.261-2.336 1.261-.088 0-.096-.091-.056-.46.072-.592.144-.715.48-.856.536-.224 1.448-.874 2.008-1.435a7.644 7.644 0 002.008-3.536c.208-.824.184-2.656-.048-3.504-.728-2.696-2.928-4.792-5.624-5.352-.784-.16-2.208-.16-3 0-2.728.56-4.984 2.76-5.672 5.528-.184.752-.184 2.584 0 3.336.456 1.832 1.64 3.512 3.192 4.512.304.2.672.408.824.472.336.144.408.264.472.856.04.36.03.464-.056.464-.056 0-.464-.176-.896-.384l-.04-.03c-2.472-1.216-4.056-3.274-4.632-6.012-.144-.706-.168-2.392-.03-3.04.36-1.74 1.048-3.1 2.192-4.304 1.648-1.737 3.768-2.656 6.128-2.656zm.134 2.81c.409.004.803.04 1.106.106 2.784.62 4.76 3.408 4.376 6.174-.152 1.114-.536 2.03-1.216 2.88-.336.43-1.152 1.15-1.296 1.15-.023 0-.048-.272-.048-.603v-.605l.416-.496c1.568-1.878 1.456-4.502-.256-6.224-.664-.67-1.432-1.064-2.424-1.246-.64-.118-.776-.118-1.448-.008-1.02.167-1.81.562-2.512 1.256-1.72 1.704-1.832 4.342-.264 6.222l.413.496v.608c0 .336-.027.608-.06.608-.03 0-.264-.16-.512-.36l-.034-.011c-.832-.664-1.568-1.842-1.872-2.997-.184-.698-.184-2.024.008-2.72.504-1.878 1.888-3.335 3.808-4.019.41-.145 1.133-.22 1.814-.211zm-.13 2.99c.31 0 .62.06.844.178.488.253.888.745 1.04 1.259.464 1.578-1.208 2.96-2.72 2.254h-.015c-.712-.331-1.096-.956-1.104-1.77 0-.733.408-1.371 1.112-1.745.224-.117.534-.176.844-.176zm-.011 4.728c.988-.004 1.706.349 1.97.97.198.464.124 1.932-.218 4.302-.232 1.656-.36 2.074-.68 2.356-.44.39-1.064.498-1.656.288h-.003c-.716-.257-.87-.605-1.164-2.644-.341-2.37-.416-3.838-.218-4.302.262-.616.974-.966 1.97-.97z\"\/><\/svg><span>Apple Podcasts<\/span><\/a><\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Co je segmentace trhu a pro\u010d na n\u00ed z\u00e1vis\u00ed v\u00e1\u0161 byznys?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Segmentace trhu je proces rozd\u011blen\u00ed celkov\u00e9ho trhu na men\u0161\u00ed, homogenn\u00ed skupiny z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed sd\u00edlej\u00ed podobn\u00e9 pot\u0159eby, charakteristiky nebo n\u00e1kupn\u00ed chov\u00e1n\u00ed.<\/strong> Nam\u00edsto jednoho generick\u00e9ho sd\u011blen\u00ed pro miliony lid\u00ed d\u00edky segmentaci vytv\u00e1\u0159\u00edte specifick\u00e9 nab\u00eddky pro konkr\u00e9tn\u00ed lidi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u011bt\u0161ina firem dnes vn\u00edm\u00e1 segmentaci jako nutn\u00e9 zlo nebo teorii, kterou \u201emaj\u00ed vy\u0159e\u0161enou\u201c. V praxi se ale st\u00e1le sna\u017e\u00ed prod\u00e1vat jeden produkt stejn\u00fdm zp\u016fsobem mamink\u00e1m na mate\u0159sk\u00e9, vrcholov\u00fdm mana\u017eer\u016fm i profesion\u00e1ln\u00edm sportovc\u016fm. <strong>Kdy\u017e mluv\u00edte ke v\u0161em stejn\u00fdm jazykem, v\u00e1\u0161 positioning se roz\u0159ed\u00ed natolik, \u017ee pro nikoho nejste prvn\u00ed volbou.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Skute\u010dn\u00fd probl\u00e9m nast\u00e1v\u00e1 v moment\u011b, kdy v\u00e1\u0161 marketing splyne s davem.<\/strong> V kategorii \u201ev\u0161ichni\u201c toti\u017e vyhr\u00e1vaj\u00ed pouze dva typy hr\u00e1\u010d\u016f: 1. <strong>Goli\u00e1\u0161i s obrovsk\u00fdm brandem:<\/strong> Firmy jako Coca-Cola nebo velk\u00e9 supermarkety, kter\u00e9 si mohou dovolit p\u00e1lit miliony do budov\u00e1n\u00ed pov\u011bdom\u00ed bez okam\u017eit\u00e9 n\u00e1vratnosti. 2. <strong>Hr\u00e1\u010di s nejni\u017e\u0161\u00ed cenou:<\/strong> Pokud nejste unik\u00e1tn\u00ed, zb\u00fdv\u00e1 v\u00e1m jen sout\u011b\u017eit cenou. A to je cesta do pekla, kde v\u00edt\u011bz\u00ed ten, kdo m\u00e1 nejmen\u0161\u00ed mar\u017ei a nejv\u011bt\u0161\u00ed objem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud nepat\u0159\u00edte ani do jedn\u00e9 skupiny, je pro v\u00e1s <strong>segmentace trhu<\/strong> jedinou cestou k p\u0159e\u017eit\u00ed a n\u00e1sledn\u00e9mu r\u016fstu.<\/p>\n\n\n\n<div class=\"cta-case_study\"><style>.cta-case_study{position:relative;background:#0F2A4F;color:#ffffff;padding:clamp(32px,5vw,52px);border-radius:20px;margin:52px 0 40px;box-shadow:0 12px 32px -12px rgba(0,0,0,0.35);}.cta-case_study .cta-badge{position:absolute;top:-15px;right:26px;background:#FACC15;transform:skew(-21deg);padding:9px 20px;border-radius:6px;box-shadow:0 6px 14px -4px rgba(0,0,0,0.35);}.cta-case_study .cta-badge span{display:inline-block;transform:skew(21deg);color:#111827;font-size:12.5px;font-weight:800;letter-spacing:0.09em;text-transform:uppercase;line-height:1;}@media (max-width:600px){.cta-case_study .cta-badge{right:14px;}}.cta-case_study > *:first-child{margin-top:0 !important;}.cta-case_study > *:last-child{margin-bottom:0 !important;}.cta-case_study p{color:rgba(255,255,255,0.92);font-size:17px;line-height:1.65;margin:0 0 16px 0;max-width:64ch;}.cta-case_study .cta-eyebrow{display:inline-block;font-size:12px;font-weight:700;letter-spacing:0.1em;text-transform:uppercase;color:rgba(255,255,255,0.72);background:rgba(255,255,255,0.12);padding:6px 12px;border-radius:999px;margin:0 0 18px 0;line-height:1.3;}.cta-case_study p strong{display:block;color:#ffffff;font-size:clamp(24px,3.2vw,30px);font-weight:800;line-height:1.22;letter-spacing:-0.015em;margin:0 0 14px 0;}.cta-case_study ul{list-style:none;padding:0;margin:0 0 20px 0;}.cta-case_study ul li{position:relative;color:rgba(255,255,255,0.92);padding-left:30px;margin:0 0 10px 0;line-height:1.55;font-size:16.5px;}.cta-case_study ul li:last-child{margin-bottom:0;}.cta-case_study ul li::before{content:\"\u2713\";position:absolute;left:0;top:-1px;font-weight:800;color:#ffffff;background:rgba(255,255,255,0.16);width:20px;height:20px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:12px;}.cta-case_study .cta-proof{font-size:14px;font-style:italic;color:rgba(255,255,255,0.72);margin:18px 0 0 0;line-height:1.5;}.cta-case_study .cta-btn-row{margin-top:28px;}.cta-case_study a.cta-btn{display:inline-block;background:#ffffff;color:#111827 !important;font-size:17px;font-weight:700;line-height:1;padding:17px 34px;border-radius:999px;text-decoration:none;letter-spacing:0.01em;box-shadow:0 6px 18px -6px rgba(0,0,0,0.4);transition:transform .15s ease,box-shadow .15s ease;}.cta-case_study a.cta-btn:hover{transform:translateY(-2px);box-shadow:0 10px 24px -6px rgba(0,0,0,0.45);color:#111827 !important;}<\/style><div class=\"cta-badge\"><span>Case study<\/span><\/div><p><strong>Chcete vid\u011bt, jak jsme klientovi vyt\u00e1hli ROAS na 10+ p\u0159i \u0161k\u00e1lov\u00e1n\u00ed kampan\u00ed?<\/strong><\/p><p>St\u00e1hn\u011bte si zdarma p\u0159\u00edpadovou studii, zjist\u00edte <b>konkr\u00e9tn\u00ed strategie, \u010d\u00edsla a kreativy<\/b>, kter\u00e9 fungovaly.<\/p><ul><li>P\u0159esn\u00fd setup kampan\u00ed a rozpo\u010dt\u016f<\/li><li>Kreativy, kter\u00e9 vedly k 10\u00d7 ROAS<\/li><li>Postup, kter\u00fd m\u016f\u017eete zopakovat krok za krokem<\/li><\/ul><div class=\"cta-btn-row\"><a class=\"cta-btn\" href=\"https:\/\/crnv.cz\/p\/z-skejte-zdarma-p-stup-k-p-padov-studii-10x-n-vratnost-facebook-reklamy-za-365-dn-proinvestov-no-p-es-1-milion-k--zmbypprm9\" rel=\"noopener\" target=\"_blank\">St\u00e1hnout p\u0159\u00edpadovou studii \u2192<\/a><\/div><\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Nejv\u011bt\u0161\u00ed chyba: Kategorie \u201eV\u0161ichni\u201c je nejt\u011b\u017e\u0161\u00ed discipl\u00edna<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e mi klient na \u00favodn\u00ed konzultaci \u0159ekne: \u201eN\u00e1\u0161 produkt si m\u016f\u017ee koupit kdokoliv,\u201c okam\u017eit\u011b vid\u00edm \u010dervenou vlajku. Snaha zal\u00edbit se v\u0161em je toti\u017e v online marketingu extr\u00e9mn\u011b drah\u00e1. Pro\u010d? Proto\u017ee reklamn\u00ed platformy jako Meta Ads nebo Google Ads funguj\u00ed na principu aukce a relevance, kterou zajist\u00ed pr\u00e1v\u011b precizn\u00ed <strong>segmentace trhu<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud je va\u0161e sd\u011blen\u00ed generick\u00e9, algoritmus ho vyhodnot\u00ed jako m\u00e9n\u011b relevantn\u00ed pro konkr\u00e9tn\u00ed u\u017eivatele. V\u00fdsledkem je ni\u017e\u0161\u00ed proklikovost (CTR), vy\u0161\u0161\u00ed cena za zobrazen\u00ed a v kone\u010dn\u00e9m d\u016fsledku mnohem dra\u017e\u0161\u00ed akvizice z\u00e1kazn\u00edka. <strong>B\u00fdt uprost\u0159ed trhu je v byznysu nejt\u011b\u017e\u0161\u00ed pozice.<\/strong> Mus\u00edte bu\u010f nab\u00eddnout nejni\u017e\u0161\u00ed cenu na trhu, nebo b\u00fdt pro specifickou skupinu lid\u00ed tou nejlep\u0161\u00ed mo\u017enou volbou.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Pro\u010d masov\u00fd marketing nefunguje pro mal\u00e9 a st\u0159edn\u00ed firmy:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rozpo\u010dtov\u00e1 bari\u00e9ra:<\/strong> Nem\u016f\u017eete si dovolit \u201emas\u00edrku\u201c, kter\u00e1 trv\u00e1 roky, ne\u017e se p\u0159eklop\u00ed do zisku.<\/li>\n\n\n\n<li><strong>N\u00edzk\u00e1 mar\u017ee:<\/strong> Masov\u00e9 produkty maj\u00ed \u010dasto tak mal\u00e9 mar\u017ee, \u017ee v\u00e1m neodpust\u00ed \u017e\u00e1dnou chybu v marketingu nebo logistice.<\/li>\n\n\n\n<li><strong>Absence loajality:<\/strong> Pokud nejste pro nikoho \u201eti prav\u00ed\u201c, z\u00e1kazn\u00edci v\u00e1s snadno vym\u011bn\u00ed za kohokoliv levn\u011bj\u0161\u00edho.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tip z praxe:<\/strong> Pokud va\u0161e firma stagnuje na obratech v \u0159\u00e1dech jednotek \u010di ni\u017e\u0161\u00edch des\u00edtek milion\u016f, probl\u00e9m nen\u00ed v mal\u00e9m trhu. Probl\u00e9m je v tom, \u017ee se sna\u017e\u00edte urvat p\u0159\u00edli\u0161 velk\u00fd kus kol\u00e1\u010de p\u0159\u00edli\u0161 tup\u00fdm no\u017eem, k \u010demu\u017e slou\u017e\u00ed pr\u00e1v\u011b efektivn\u00ed <strong>segmentace trhu<\/strong>.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Strategie r\u016fstu: Z u\u017e\u0161\u00edho do \u0161ir\u0161\u00edho (Road to Billion)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V na\u0161\u00ed s\u00e9rii Road to Billion se sna\u017e\u00edm destilovat mindset t\u011bch nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edch firem. Tyto firmy neza\u010daly t\u00edm, \u017ee ovl\u00e1dly cel\u00fd sv\u011bt. Za\u010daly t\u00edm, \u017ee ovl\u00e1dly jeden konkr\u00e9tn\u00ed, \u00fazce vymezen\u00fd segment. <strong>Strategie \u201ez u\u017e\u0161\u00edho do \u0161ir\u0161\u00edho\u201c znamen\u00e1, \u017ee si nejprve vyberete jeden niche market (v\u00fdklenek), tam vybudujete dominanci a teprve potom expandujete.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159edstavte si to jako schodi\u0161t\u011b. Prvn\u00ed schod je jedna c\u00edlov\u00e1 skupina a jeden produkt vylad\u011bn\u00fd na maximum. Jakmile tento segment nasyt\u00edte, p\u0159id\u00e1te druh\u00fd schod \u2013 bu\u010f dal\u0161\u00ed produkt pro stejnou skupinu, nebo stejn\u00fd produkt upraven\u00fd pro novou c\u00edlovku. D\u016fsledn\u00e1 <strong>segmentace trhu<\/strong> v\u00e1m tak umo\u017en\u00ed r\u016fst kontrolovan\u011b a ziskov\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vlastn\u00ed framework 3-2-1 pro start segmentace:<\/strong> 1. <strong>3 Iterace:<\/strong> Vytvo\u0159te t\u0159i r\u016fzn\u00e9 verze landing page nebo reklamn\u00edho sd\u011blen\u00ed. 2. <strong>2 C\u00edlovky:<\/strong> Zam\u011b\u0159te se na dv\u011b odli\u0161n\u00e9, ale slibn\u00e9 c\u00edlov\u00e9 skupiny. 3. <strong>1 V\u00edt\u011bz:<\/strong> Otestujte, kter\u00e1 skupina rezonuje nejl\u00e9pe, a do t\u00e9 pak \u201ev\u0161l\u00e1pn\u011bte\u201c s pln\u00fdm rozpo\u010dtem.<\/p>\n\n\n\n<div class=\"cta-consultation\"><style>.cta-consultation{position:relative;background:#111827;color:#ffffff;padding:clamp(32px,5vw,52px);border-radius:20px;margin:52px 0 40px;box-shadow:0 12px 32px -12px rgba(0,0,0,0.35);}.cta-consultation .cta-badge{position:absolute;top:-15px;right:26px;background:#4ADE80;transform:skew(-21deg);padding:9px 20px;border-radius:6px;box-shadow:0 6px 14px -4px rgba(0,0,0,0.35);}.cta-consultation .cta-badge span{display:inline-block;transform:skew(21deg);color:#111827;font-size:12.5px;font-weight:800;letter-spacing:0.09em;text-transform:uppercase;line-height:1;}@media (max-width:600px){.cta-consultation .cta-badge{right:14px;}}.cta-consultation > *:first-child{margin-top:0 !important;}.cta-consultation > *:last-child{margin-bottom:0 !important;}.cta-consultation p{color:rgba(255,255,255,0.92);font-size:17px;line-height:1.65;margin:0 0 16px 0;max-width:64ch;}.cta-consultation .cta-eyebrow{display:inline-block;font-size:12px;font-weight:700;letter-spacing:0.1em;text-transform:uppercase;color:rgba(255,255,255,0.72);background:rgba(255,255,255,0.12);padding:6px 12px;border-radius:999px;margin:0 0 18px 0;line-height:1.3;}.cta-consultation p strong{display:block;color:#ffffff;font-size:clamp(24px,3.2vw,30px);font-weight:800;line-height:1.22;letter-spacing:-0.015em;margin:0 0 14px 0;}.cta-consultation ul{list-style:none;padding:0;margin:0 0 20px 0;}.cta-consultation ul li{position:relative;color:rgba(255,255,255,0.92);padding-left:30px;margin:0 0 10px 0;line-height:1.55;font-size:16.5px;}.cta-consultation ul li:last-child{margin-bottom:0;}.cta-consultation ul li::before{content:\"\u2713\";position:absolute;left:0;top:-1px;font-weight:800;color:#ffffff;background:rgba(255,255,255,0.16);width:20px;height:20px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:12px;}.cta-consultation .cta-proof{font-size:14px;font-style:italic;color:rgba(255,255,255,0.72);margin:18px 0 0 0;line-height:1.5;}.cta-consultation .cta-btn-row{margin-top:28px;}.cta-consultation a.cta-btn{display:inline-block;background:#ffffff;color:#111827 !important;font-size:17px;font-weight:700;line-height:1;padding:17px 34px;border-radius:999px;text-decoration:none;letter-spacing:0.01em;box-shadow:0 6px 18px -6px rgba(0,0,0,0.4);transition:transform .15s ease,box-shadow .15s ease;}.cta-consultation a.cta-btn:hover{transform:translateY(-2px);box-shadow:0 10px 24px -6px rgba(0,0,0,0.45);color:#111827 !important;}<\/style><div class=\"cta-badge\"><span>Konzultace zdarma<\/span><\/div><p><strong>15 minut s Tom\u00e1\u0161em<\/strong><\/p><p>Zeptejte se Tom\u00e1\u0161e na cokoliv. Pod\u00edv\u00e1 se na va\u0161e kampan\u011b a \u0159ekne v\u00e1m, <b>kde vid\u00ed nejv\u011bt\u0161\u00ed brzdy r\u016fstu<\/b> a co by doporu\u010doval otestovat jako prvn\u00ed.<\/p><ul><li>Zp\u011btn\u00e1 vazba na v\u00e1\u0161 marketing<\/li><li>Doporu\u010den\u00ed priorit, co \u0159e\u0161it hned<\/li><li>Bez z\u00e1vazk\u016f a bez tlaku<\/li><\/ul><div class=\"cta-btn-row\"><a class=\"cta-btn\" href=\"https:\/\/cal.eu\/tomas-cernovsky\/15min\" rel=\"noopener\" target=\"_blank\">Rezervovat 15 minut \u2192<\/a><\/div><\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Jak segmentovat trh: Krit\u00e9ria, kter\u00e1 rozhoduj\u00ed o \u00fasp\u011bchu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aby byla <strong>segmentace trhu<\/strong> efektivn\u00ed, mus\u00ed b\u00fdt segmenty m\u011b\u0159iteln\u00e9, dostate\u010dn\u011b velk\u00e9 a p\u0159\u00edstupn\u00e9. V praxi se nej\u010dast\u011bji setk\u00e1v\u00e1me s t\u011bmito krit\u00e9rii:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">1. Demografick\u00e1 a geografick\u00e1 segmentace<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kladn\u00ed rozd\u011blen\u00ed podle v\u011bku, pohlav\u00ed, vzd\u011bl\u00e1n\u00ed nebo lokality. Pro online marketing je to sice z\u00e1klad, ale \u010dasto nesta\u010d\u00ed. To, \u017ee je n\u011bkomu 30 let a bydl\u00ed v Praze, mi ne\u0159\u00edk\u00e1 nic o tom, pro\u010d si chce koupit v\u00e1\u0161 produkt a jak\u00e1 <strong>segmentace trhu<\/strong> na n\u011bj bude fungovat.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. Psychografick\u00e1 segmentace<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tady to za\u010d\u00edn\u00e1 b\u00fdt zaj\u00edmav\u00e9. Zde \u0159e\u0161\u00edme hodnoty, postoje, \u017eivotn\u00ed styl a motivace. Je v\u00e1\u0161 z\u00e1kazn\u00edk minimalista, nebo miluje luxus? Chce v\u00fdkon (performance), nebo pohodu (lifestyle)? <strong>Lid\u00e9 nekupuj\u00ed produkty, kupuj\u00ed lep\u0161\u00ed verzi sebe sama.<\/strong> Pokud prod\u00e1v\u00e1te sportovn\u00ed dopl\u0148ky, mus\u00edte v\u011bd\u011bt, jestli mluv\u00edte k triatlonistovi, kter\u00fd lad\u00ed ka\u017edou vte\u0159inu, nebo k \u010dlov\u011bku, kter\u00fd chce jen shodit 5 kilo do plavek.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Behavior\u00e1ln\u00ed segmentace (N\u00e1kupn\u00ed chov\u00e1n\u00ed)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sleduje, jak se lid\u00e9 chovaj\u00ed v interakci s va\u0161\u00ed zna\u010dkou. Jsou to v\u011brn\u00ed z\u00e1kazn\u00edci? Nakupuj\u00ed jen ve slev\u00e1ch? Jak\u00e1 je jejich frekvence n\u00e1kup\u016f? V digit\u00e1ln\u00ed \u00e9\u0159e je tato <strong>segmentace trhu<\/strong> kl\u00ed\u010dov\u00e1 pro retenci a zvy\u0161ov\u00e1n\u00ed celo\u017eivotn\u00ed hodnoty z\u00e1kazn\u00edka (LTV).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[TABULKA: Srovn\u00e1n\u00ed generick\u00e9ho vs. segmentovan\u00e9ho marketingu]<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Metrika<\/th><th>Generick\u00fd marketing (V\u0161ichni)<\/th><th>Segmentovan\u00fd marketing (Niche)<\/th><\/tr><\/thead><tbody><tr><td><strong>CTR (Proklikovost)<\/strong><\/td><td>N\u00edzk\u00e9 (0,5\u20131 %)<\/td><td>Vysok\u00e9 (2\u20135 %+)<\/td><\/tr><tr><td><strong>CPC (Cena za klik)<\/strong><\/td><td>Vysok\u00e1 (p\u0159etlak v aukci)<\/td><td>Ni\u017e\u0161\u00ed (vysok\u00e1 relevance)<\/td><\/tr><tr><td><strong>Konverzn\u00ed pom\u011br<\/strong><\/td><td>N\u00edzk\u00fd (neadresn\u00e9 \u0159e\u0161en\u00ed)<\/td><td>Vysok\u00fd (\u0159e\u0161en\u00ed na m\u00edru)<\/td><\/tr><tr><td><strong>Mar\u017ee<\/strong><\/td><td>N\u00edzk\u00e1 (tlak na cenu)<\/td><td>Vy\u0161\u0161\u00ed (p\u0159idan\u00e1 hodnota)<\/td><\/tr><tr><td><strong>Loajalita<\/strong><\/td><td>T\u00e9m\u011b\u0159 nulov\u00e1<\/td><td>Vysok\u00e1 (komunita)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdhody \u00fazk\u00e9ho zam\u011b\u0159en\u00ed: Pro\u010d v\u00e1m segmentace vyd\u011bl\u00e1 v\u00edc<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mnoho podnikatel\u016f m\u00e1 strach, \u017ee kdy\u017e si z\u00fa\u017e\u00ed c\u00edlovou skupinu, p\u0159ijdou o pen\u00edze. Opak je pravdou. <strong>Z\u00fa\u017een\u00ed c\u00edlov\u00e9 skupiny v\u00e1m umo\u017en\u00ed b\u00fdt pro dan\u00e9 lidi \u201ebest deal ever\u201c.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e mluv\u00edte k \u00fazk\u00e9 skupin\u011b, m\u016f\u017eete jim nadesignovat v\u0161e na m\u00edru:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kreativy a obsah:<\/strong> Pou\u017e\u00edv\u00e1te jejich slang, \u0159e\u0161\u00edte jejich konkr\u00e9tn\u00ed probl\u00e9my.<\/li>\n\n\n\n<li><strong>Landing page:<\/strong> Barvy, fonty a struktura str\u00e1nky odpov\u00eddaj\u00ed jejich vkusu. Jinak bude vypadat str\u00e1nka pro fanou\u0161ky z\u00e1vodn\u00edch aut a jinak pro maminky hledaj\u00edc\u00ed organickou kosmetiku.<\/li>\n\n\n\n<li><strong>Produktov\u00e9 slo\u017een\u00ed:<\/strong> M\u016f\u017eete upravit benefity tak, aby p\u0159esn\u011b sed\u011bly na jejich pot\u0159eby.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Segmentace trhu<\/strong> je multiplik\u00e1tor efektivity. Pokud se v\u00e1m d\u00edky lep\u0161\u00ed relevanci poda\u0159\u00ed o 0,5 % zv\u00fd\u0161it konverzn\u00ed pom\u011br a z\u00e1rove\u0148 o 20 % sn\u00ed\u017eit CPC, v\u00fdsledek na konci m\u011bs\u00edce nen\u00ed o des\u00edtky procent lep\u0161\u00ed, ale \u010dasto o stovky procent ziskov\u011bj\u0161\u00ed. Mal\u00e9 zm\u011bny v ka\u017ed\u00e9m kroku funnelu se toti\u017e s\u010d\u00edtaj\u00ed (compounding effect).<\/p>\n\n\n\n<div class=\"cta-ai_tool_waitlist\"><style>.cta-ai_tool_waitlist{position:relative;background:#D97706;color:#ffffff;padding:clamp(32px,5vw,52px);border-radius:20px;margin:52px 0 40px;box-shadow:0 12px 32px -12px rgba(0,0,0,0.35);}.cta-ai_tool_waitlist .cta-badge{position:absolute;top:-15px;right:26px;background:#FFFFFF;transform:skew(-21deg);padding:9px 20px;border-radius:6px;box-shadow:0 6px 14px -4px rgba(0,0,0,0.35);}.cta-ai_tool_waitlist .cta-badge span{display:inline-block;transform:skew(21deg);color:#111827;font-size:12.5px;font-weight:800;letter-spacing:0.09em;text-transform:uppercase;line-height:1;}@media (max-width:600px){.cta-ai_tool_waitlist .cta-badge{right:14px;}}.cta-ai_tool_waitlist > *:first-child{margin-top:0 !important;}.cta-ai_tool_waitlist > *:last-child{margin-bottom:0 !important;}.cta-ai_tool_waitlist p{color:rgba(255,255,255,0.92);font-size:17px;line-height:1.65;margin:0 0 16px 0;max-width:64ch;}.cta-ai_tool_waitlist .cta-eyebrow{display:inline-block;font-size:12px;font-weight:700;letter-spacing:0.1em;text-transform:uppercase;color:rgba(255,255,255,0.72);background:rgba(255,255,255,0.12);padding:6px 12px;border-radius:999px;margin:0 0 18px 0;line-height:1.3;}.cta-ai_tool_waitlist p strong{display:block;color:#ffffff;font-size:clamp(24px,3.2vw,30px);font-weight:800;line-height:1.22;letter-spacing:-0.015em;margin:0 0 14px 0;}.cta-ai_tool_waitlist ul{list-style:none;padding:0;margin:0 0 20px 0;}.cta-ai_tool_waitlist ul li{position:relative;color:rgba(255,255,255,0.92);padding-left:30px;margin:0 0 10px 0;line-height:1.55;font-size:16.5px;}.cta-ai_tool_waitlist ul li:last-child{margin-bottom:0;}.cta-ai_tool_waitlist ul li::before{content:\"\u2713\";position:absolute;left:0;top:-1px;font-weight:800;color:#ffffff;background:rgba(255,255,255,0.16);width:20px;height:20px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:12px;}.cta-ai_tool_waitlist .cta-proof{font-size:14px;font-style:italic;color:rgba(255,255,255,0.72);margin:18px 0 0 0;line-height:1.5;}.cta-ai_tool_waitlist .cta-btn-row{margin-top:28px;}.cta-ai_tool_waitlist a.cta-btn{display:inline-block;background:#ffffff;color:#111827 !important;font-size:17px;font-weight:700;line-height:1;padding:17px 34px;border-radius:999px;text-decoration:none;letter-spacing:0.01em;box-shadow:0 6px 18px -6px rgba(0,0,0,0.4);transition:transform .15s ease,box-shadow .15s ease;}.cta-ai_tool_waitlist a.cta-btn:hover{transform:translateY(-2px);box-shadow:0 10px 24px -6px rgba(0,0,0,0.45);color:#111827 !important;}<\/style><div class=\"cta-badge\"><span>AI n\u00e1stroj<\/span><\/div><p><strong>AI n\u00e1stroj, kter\u00fd b\u011bhem minut generuje des\u00edtky reklam<\/strong><\/p><p>Facebook, Instagram, Google Ads i Sklik, <b>des\u00edtky hotov\u00fdch kreativ b\u011bhem vte\u0159in<\/b>. U\u017e nikdy ne\u010dekejte na grafika, kter\u00fd limituje v\u00fdsledky va\u0161ich kampan\u00ed.<\/p><ul><li>Bannery a kreativy, kter\u00e9 funguj\u00ed ve v\u00fdkonu<\/li><li>Varianty pro A\/B testov\u00e1n\u00ed na p\u00e1r kliknut\u00ed<\/li><li>V\u0161echny form\u00e1ty (1:1, 4:5, 9:16 a dal\u0161\u00ed)<\/li><\/ul><p class=\"cta-proof\">Prvn\u00edch 100 lid\u00ed na waitlistu z\u00edsk\u00e1 cenu, kterou u\u017e nikdo jin\u00fd nedostane.<\/p><div class=\"cta-btn-row\"><a class=\"cta-btn\" href=\"https:\/\/cernovsky.notion.site\/35d084e18bd881aca5b8f965ad8893a6\" rel=\"noopener\" target=\"_blank\">Chci to \u2192<\/a><\/div><\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Jak p\u0159ej\u00edt z generick\u00e9ho na niche produkt v 5 kroc\u00edch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud moment\u00e1ln\u011b stagnujete a c\u00edt\u00edte, \u017ee v\u00e1\u0161 marketing je p\u0159\u00edli\u0161 \u201erozm\u00e1chl\u00fd\u201c, postupy jako <strong>segmentace trhu<\/strong> v\u00e1m pomohou se zorientovat:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. <strong>Anal\u00fdza sou\u010dasn\u00fdch dat:<\/strong> Pod\u00edvejte se, kdo jsou va\u0161i nejlep\u0161\u00ed z\u00e1kazn\u00edci. Kdo nakupuje opakovan\u011b? Kdo m\u00e1 nejv\u011bt\u0161\u00ed objedn\u00e1vky a nejm\u00e9n\u011b vrac\u00ed zbo\u017e\u00ed?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. <strong>Definice ide\u00e1ln\u00edho segmentu:<\/strong> Vyberte si jednu a\u017e dv\u011b skupiny, kter\u00e9 v\u00e1m d\u00e1vaj\u00ed nejv\u011bt\u0161\u00ed smysl z hlediska mar\u017ee a potenci\u00e1lu r\u016fstu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. <strong>\u00daprava messagingu:<\/strong> P\u0159esta\u0148te \u0159\u00edkat, co v\u00e1\u0161 produkt um\u00ed technicky. Za\u010dn\u011bte \u0159\u00edkat, jak vy\u0159e\u0161\u00ed probl\u00e9m t\u00e9 konkr\u00e9tn\u00ed skupiny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. <strong>Testov\u00e1n\u00ed iterac\u00ed:<\/strong> Vytvo\u0159te specifick\u00e9 sady reklam a landing pages. Nesna\u017ete se hned p\u0159ed\u011blat cel\u00fd web, za\u010dn\u011bte kampan\u00ed na jeden segment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5. <strong>Evaluace a expanze:<\/strong> Pokud segment funguje, vysaturujte ho. A\u017e pak za\u010dn\u011bte p\u0159id\u00e1vat dal\u0161\u00ed c\u00edlovky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Konkr\u00e9tn\u00ed p\u0159\u00edklad:<\/strong> M\u00e1te e-shop s k\u00e1vou. Nam\u00edsto \u201eProd\u00e1v\u00e1me nejlep\u0161\u00ed k\u00e1vu pro ka\u017ed\u00e9ho\u201c ud\u011blejte kampa\u0148 \u201eK\u00e1va s extra kofeinem pro program\u00e1tory, kte\u0159\u00ed pot\u0159ebuj\u00ed doru\u010dit projekt v term\u00ednu\u201c. Sd\u011blen\u00ed, vizu\u00e1ly i landing page budou mluvit o no\u010dn\u00edm k\u00f3dov\u00e1n\u00ed, flow a \u010dist\u00e9 energii. Pro program\u00e1tora budete v tu chv\u00edli zaj\u00edmav\u011bj\u0161\u00ed ne\u017e jak\u00fdkoliv velk\u00fd supermarket, co\u017e je v praxi skv\u011bl\u00e1 <strong>segmentace trhu<\/strong>.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Psychologie za segmentac\u00ed: Pro\u010d lidi necht\u011bj\u00ed \u201ev\u0161e v jednom\u201c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lid\u00e9 maj\u00ed p\u0159irozenou tendenci hledat specialisty. Pokud v\u00e1s bol\u00ed koleno, p\u016fjdete za praktick\u00fdm l\u00e9ka\u0159em, nebo za ortopedem, kter\u00fd se specializuje na sportovn\u00ed \u00farazy kolene? V\u011bt\u0161ina lid\u00ed zvol\u00ed specialistu, i kdy\u017e bude dra\u017e\u0161\u00ed a d\u00e1l.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V byznysu je to stejn\u00e9. <strong>Lid\u00e9 necht\u011bj\u00ed generickou v\u011bc, cht\u011bj\u00ed \u0159e\u0161en\u00ed, kter\u00e9 vypad\u00e1, \u017ee bylo stvo\u0159eno p\u0159\u00edmo pro n\u011b.<\/strong> Cht\u011bj\u00ed m\u00edt pocit, \u017ee jim rozum\u00edte. Kdy\u017e se sna\u017e\u00edte oslovit mana\u017eera i studenta z\u00e1rove\u0148, mana\u017eerovi budete p\u0159ipadat p\u0159\u00edli\u0161 lacin\u00ed a studentovi p\u0159\u00edli\u0161 nudn\u00ed. Spr\u00e1vn\u00e1 <strong>segmentace trhu<\/strong> v\u00e1m umo\u017en\u00ed p\u0159epnout z m\u00f3du \u201eprodava\u010d\u201c do m\u00f3du \u201eexpert na \u0159e\u0161en\u00ed probl\u00e9m\u016f\u201c.<\/p>\n\n\n\n<div class=\"cta-agency\"><style>.cta-agency{position:relative;background:#E03A2F;color:#ffffff;padding:clamp(32px,5vw,52px);border-radius:20px;margin:52px 0 40px;box-shadow:0 12px 32px -12px rgba(0,0,0,0.35);}.cta-agency .cta-badge{position:absolute;top:-15px;right:26px;background:#FACC15;transform:skew(-21deg);padding:9px 20px;border-radius:6px;box-shadow:0 6px 14px -4px rgba(0,0,0,0.35);}.cta-agency .cta-badge span{display:inline-block;transform:skew(21deg);color:#111827;font-size:12.5px;font-weight:800;letter-spacing:0.09em;text-transform:uppercase;line-height:1;}@media (max-width:600px){.cta-agency .cta-badge{right:14px;}}.cta-agency > *:first-child{margin-top:0 !important;}.cta-agency > *:last-child{margin-bottom:0 !important;}.cta-agency p{color:rgba(255,255,255,0.92);font-size:17px;line-height:1.65;margin:0 0 16px 0;max-width:64ch;}.cta-agency .cta-eyebrow{display:inline-block;font-size:12px;font-weight:700;letter-spacing:0.1em;text-transform:uppercase;color:rgba(255,255,255,0.72);background:rgba(255,255,255,0.12);padding:6px 12px;border-radius:999px;margin:0 0 18px 0;line-height:1.3;}.cta-agency p strong{display:block;color:#ffffff;font-size:clamp(24px,3.2vw,30px);font-weight:800;line-height:1.22;letter-spacing:-0.015em;margin:0 0 14px 0;}.cta-agency ul{list-style:none;padding:0;margin:0 0 20px 0;}.cta-agency ul li{position:relative;color:rgba(255,255,255,0.92);padding-left:30px;margin:0 0 10px 0;line-height:1.55;font-size:16.5px;}.cta-agency ul li:last-child{margin-bottom:0;}.cta-agency ul li::before{content:\"\u2713\";position:absolute;left:0;top:-1px;font-weight:800;color:#ffffff;background:rgba(255,255,255,0.16);width:20px;height:20px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:12px;}.cta-agency .cta-proof{font-size:14px;font-style:italic;color:rgba(255,255,255,0.72);margin:18px 0 0 0;line-height:1.5;}.cta-agency .cta-btn-row{margin-top:28px;}.cta-agency a.cta-btn{display:inline-block;background:#ffffff;color:#111827 !important;font-size:17px;font-weight:700;line-height:1;padding:17px 34px;border-radius:999px;text-decoration:none;letter-spacing:0.01em;box-shadow:0 6px 18px -6px rgba(0,0,0,0.4);transition:transform .15s ease,box-shadow .15s ease;}.cta-agency a.cta-btn:hover{transform:translateY(-2px);box-shadow:0 10px 24px -6px rgba(0,0,0,0.45);color:#111827 !important;}<\/style><div class=\"cta-badge\"><span>Spolupr\u00e1ce<\/span><\/div><p><strong>Chcete s n\u00e1mi vy\u0161k\u00e1lovat va\u0161e obraty a profitabilitu na 10+ mio\/m\u011bs.?<\/strong><\/p><p>Na\u0161e agentura za 12+ let v online marketingu vyd\u011blala klient\u016fm <b>p\u0159es 1 miliardu K\u010d ziskov\u011b<\/b>. <\/p><ul><li>Kampan\u011b od strategie po denn\u00ed optimalizaci, Meta, Google, Sklik, TikTok, LinkedIn i dal\u0161\u00ed<\/li><li>Kreativa, p\u0159ist\u00e1vac\u00ed str\u00e1nky i vyhodnocov\u00e1n\u00ed v jednom t\u00fdmu<\/li><li>90denn\u00ed pl\u00e1n, se kter\u00fdm zna\u010dky vid\u00ed n\u00e1r\u016fst tr\u017eeb<\/li><li>Jsme partnerem va\u0161eho byznysu, nikoliv jen klika\u010di reklam<\/li><\/ul><div class=\"cta-btn-row\"><a class=\"cta-btn\" href=\"https:\/\/cernovsky.notion.site\/marketingove-sluzby\" rel=\"noopener\" target=\"_blank\">Poj\u010fme spolupracovat \u2192<\/a><\/div><\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Budoucnost segmentace: AI a hyper-personalizace<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dnes se pohybujeme v \u00e9\u0159e, kdy AI n\u00e1stroje umo\u017e\u0148uj\u00ed d\u011blat segmentaci v m\u011b\u0159\u00edtku, o kter\u00e9m se n\u00e1m d\u0159\u00edve ani nesnilo. Jako <strong>AI Native Performance agentura<\/strong> vid\u00edme, \u017ee budoucnost nen\u00ed v jedn\u00e9 statick\u00e9 segmentaci na rok dop\u0159edu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Budoucnost je v <strong>dynamick\u00e9 segmentaci<\/strong>, kde AI analyzuje n\u00e1kupn\u00ed chov\u00e1n\u00ed v re\u00e1ln\u00e9m \u010dase a p\u0159izp\u016fsobuje kreativu i nab\u00eddku konkr\u00e9tn\u00edmu u\u017eivateli. To ale neznamen\u00e1, \u017ee strategick\u00e1 <strong>segmentace trhu<\/strong> zanikne. Naopak. AI je jen n\u00e1stroj. Ten, kdo ur\u010d\u00ed strategick\u00fd sm\u011br, positioning a vybere ty spr\u00e1vn\u00e9 \u201ebitevn\u00ed pole\u201c, bude ten, kdo trh ovl\u00e1dne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pojmenovan\u00fd framework: Metoda \u201eVysava\u010d segment\u016f\u201c<\/strong> Tato metoda spo\u010d\u00edv\u00e1 v tom, \u017ee si v dan\u00e9m odv\u011btv\u00ed vyberete ten nejm\u00e9n\u011b obslou\u017een\u00fd segment (nap\u0159. lid\u00e9 se specifick\u00fdm kon\u00ed\u010dkem), \u201evysajete\u201c ho pomoc\u00ed 100% personalizovan\u00e9ho marketingu a vytvo\u0159en\u00fd zisk pou\u017eijete jako palivo pro \u00fatok na dal\u0161\u00ed, o n\u011bco \u0161ir\u0161\u00ed segment. T\u00edmto zp\u016fsobem neriskujete kapit\u00e1l na nejist\u00fd masov\u00fd \u00fatok, ale postupujete metodicky, proto\u017ee va\u0161e <strong>segmentace trhu<\/strong> d\u00e1v\u00e1 smysl.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ: Nej\u010dast\u011bj\u0161\u00ed ot\u00e1zky k segmentaci trhu<\/h2>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Co je prvn\u00edm krokem p\u0159i segmentaci trhu?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Prvn\u00edm krokem je hloubkov\u00e1 anal\u00fdza st\u00e1vaj\u00edc\u00edch dat a pr\u016fzkum trhu, kde identifikujete r\u016fzn\u00e9 skupiny z\u00e1kazn\u00edk\u016f s odli\u0161n\u00fdmi pot\u0159ebami a identifikujete tzv. \u201ewhite spaces\u201c \u2013 m\u00edsta na trhu, kter\u00e1 konkurence zanedb\u00e1v\u00e1.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">M\u016f\u017ee b\u00fdt segment trhu p\u0159\u00edli\u0161 mal\u00fd?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ano, segment mus\u00ed b\u00fdt dostate\u010dn\u011b velk\u00fd, aby se v n\u011bm marketing vyplatil. Nicm\u00e9n\u011b v online marketingu je d\u00edky glob\u00e1ln\u00edmu z\u00e1sahu i velmi \u00fazk\u00fd segment (niche) \u010dasto dostate\u010dn\u00fd pro vybudov\u00e1n\u00ed multimilionov\u00e9ho byznysu.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Jak\u00fd je rozd\u00edl mezi segmentac\u00ed a targetingem?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Segmentace trhu<\/strong> je proces rozd\u011blen\u00ed trhu do skupin. Targeting (c\u00edlen\u00ed) je proces v\u00fdb\u011bru jednoho nebo v\u00edce t\u011bchto segment\u016f, na kter\u00e9 se rozhodnete zam\u011b\u0159it svou marketingovou aktivitu.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Jak \u010dasto by se m\u011bla segmentace trhu aktualizovat?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Segmentace nen\u00ed jednor\u00e1zov\u00fd \u00fakol. M\u011bli byste ji revidovat minim\u00e1ln\u011b jednou ro\u010dn\u011b nebo p\u0159i ka\u017ed\u00e9 z\u00e1sadn\u00ed zm\u011bn\u011b na trhu, vstupu nov\u00e9ho konkurenta nebo uveden\u00ed nov\u00e9ho produktu.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Co d\u011blat, kdy\u017e se moje segmenty p\u0159ekr\u00fdvaj\u00ed?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00edrn\u00fd p\u0159ekryv je b\u011b\u017en\u00fd. D\u016fle\u017eit\u00e9 je, aby hlavn\u00ed motivace k n\u00e1kupu byla v ka\u017ed\u00e9m segmentu odli\u0161n\u00e1. Pokud se segmenty p\u0159ekr\u00fdvaj\u00ed p\u0159\u00edli\u0161, je lep\u0161\u00ed je slou\u010dit a naj\u00edt jin\u00e9 d\u011bl\u00edc\u00ed krit\u00e9rium.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Pro\u010d je segmentace d\u016fle\u017eit\u00e1 pro PPC kampan\u011b?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V PPC kampan\u00edch <strong>segmentace trhu<\/strong> p\u0159\u00edmo ovliv\u0148uje sk\u00f3re kvality a relevanci. Vy\u0161\u0161\u00ed relevance znamen\u00e1 ni\u017e\u0161\u00ed ceny za proklik (CPC) a lep\u0161\u00ed pozice v aukci, co\u017e p\u0159\u00edmo zvy\u0161uje profitabilitu reklam.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Jak pozn\u00e1m, \u017ee je moje segmentace \u0161patn\u00e1?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160patn\u00e1 segmentace se projevuje tak, \u017ee mezi segmenty nen\u00ed rozd\u00edl v konverzn\u00edm pom\u011bru nebo v reakci na odli\u0161n\u00e1 sd\u011blen\u00ed. Pokud v\u0161echny skupiny reaguj\u00ed stejn\u011b, segmentovali jste podle nepodstatn\u00fdch krit\u00e9ri\u00ed.<\/p>\n\n\n\n<div class=\"cta-community\"><style>.cta-community{position:relative;background:#5B2A86;color:#ffffff;padding:clamp(32px,5vw,52px);border-radius:20px;margin:52px 0 40px;box-shadow:0 12px 32px -12px rgba(0,0,0,0.35);}.cta-community .cta-badge{position:absolute;top:-15px;right:26px;background:#FACC15;transform:skew(-21deg);padding:9px 20px;border-radius:6px;box-shadow:0 6px 14px -4px rgba(0,0,0,0.35);}.cta-community .cta-badge span{display:inline-block;transform:skew(21deg);color:#111827;font-size:12.5px;font-weight:800;letter-spacing:0.09em;text-transform:uppercase;line-height:1;}@media (max-width:600px){.cta-community .cta-badge{right:14px;}}.cta-community > *:first-child{margin-top:0 !important;}.cta-community > *:last-child{margin-bottom:0 !important;}.cta-community p{color:rgba(255,255,255,0.92);font-size:17px;line-height:1.65;margin:0 0 16px 0;max-width:64ch;}.cta-community .cta-eyebrow{display:inline-block;font-size:12px;font-weight:700;letter-spacing:0.1em;text-transform:uppercase;color:rgba(255,255,255,0.72);background:rgba(255,255,255,0.12);padding:6px 12px;border-radius:999px;margin:0 0 18px 0;line-height:1.3;}.cta-community p strong{display:block;color:#ffffff;font-size:clamp(24px,3.2vw,30px);font-weight:800;line-height:1.22;letter-spacing:-0.015em;margin:0 0 14px 0;}.cta-community ul{list-style:none;padding:0;margin:0 0 20px 0;}.cta-community ul li{position:relative;color:rgba(255,255,255,0.92);padding-left:30px;margin:0 0 10px 0;line-height:1.55;font-size:16.5px;}.cta-community ul li:last-child{margin-bottom:0;}.cta-community ul li::before{content:\"\u2713\";position:absolute;left:0;top:-1px;font-weight:800;color:#ffffff;background:rgba(255,255,255,0.16);width:20px;height:20px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:12px;}.cta-community .cta-proof{font-size:14px;font-style:italic;color:rgba(255,255,255,0.72);margin:18px 0 0 0;line-height:1.5;}.cta-community .cta-btn-row{margin-top:28px;}.cta-community a.cta-btn{display:inline-block;background:#ffffff;color:#111827 !important;font-size:17px;font-weight:700;line-height:1;padding:17px 34px;border-radius:999px;text-decoration:none;letter-spacing:0.01em;box-shadow:0 6px 18px -6px rgba(0,0,0,0.4);transition:transform .15s ease,box-shadow .15s ease;}.cta-community a.cta-btn:hover{transform:translateY(-2px);box-shadow:0 10px 24px -6px rgba(0,0,0,0.45);color:#111827 !important;}<\/style><div class=\"cta-badge\"><span>Komunita<\/span><\/div><p><strong>Online marketingov\u00e1 komunita<\/strong><\/p><p>M\u00edsto, kde sd\u00edl\u00edme <b> marketingov\u00e9 know-how z praxe.<\/b><\/p><ul><li>Co skute\u010dn\u011b funguje (a co naopak selhalo)<\/li><li>Marketingov\u00e9 novinky a tipy z praxe<\/li><li>Networking s aktivn\u00edmi marke\u0165\u00e1ky<\/li><\/ul><p class=\"cta-proof\">Na \u010dekac\u00ed listin\u011b je p\u0159es 400 lid\u00ed \u2014 spou\u0161t\u00edme u\u017e brzy.<\/p><div class=\"cta-btn-row\"><a class=\"cta-btn\" href=\"https:\/\/cernovsky.notion.site\/24e084e18bd881689f8df24c93e6b996\" rel=\"noopener\" target=\"_blank\">Zapsat se na waitlist \u2192<\/a><\/div><\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br: Segmentujte, nebo stagnujte<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V dne\u0161n\u00edm p\u0159epln\u011bn\u00e9m online sv\u011bt\u011b u\u017e nesta\u010d\u00ed b\u00fdt \u201edobr\u00fd pro v\u0161echny\u201c. Mus\u00edte b\u00fdt \u201eskv\u011bl\u00fd pro n\u011bkoho\u201c. <strong>Segmentace trhu<\/strong> je n\u00e1stroj, kter\u00fd v\u00e1m umo\u017en\u00ed p\u0159estat st\u0159\u00edlet brokovnic\u00ed do tmy a za\u010d\u00edt pou\u017e\u00edvat p\u0159esn\u011b m\u00ed\u0159enou strategii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pamatujte, \u017ee cesta k miliardov\u00fdm obrat\u016fm nevede p\u0159es masov\u00fd \u00fatok s mal\u00fdm rozpo\u010dtem. Vede p\u0159es postupn\u00e9 ovl\u00e1d\u00e1n\u00ed segment\u016f, budov\u00e1n\u00ed autority v niche komunit\u00e1ch a n\u00e1slednou expanzi. Nebojte se z\u00fa\u017eit sv\u00e9 zam\u011b\u0159en\u00ed. Paradoksn\u011b pr\u00e1v\u011b to v\u00e1m otev\u0159e dve\u0159e k mnohem v\u011bt\u0161\u00edmu r\u016fstu, vy\u0161\u0161\u00edm mar\u017e\u00edm a stabiln\u011bj\u0161\u00edmu byznysu, ve kter\u00e9m hraje prim precizn\u00ed <strong>segmentace trhu<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud c\u00edt\u00edte, \u017ee va\u0161e firma stagnuje, zeptejte se sami sebe: \u201eKomu se vlastn\u011b sna\u017e\u00edme zal\u00edbit?\u201c Pokud je odpov\u011b\u010f \u201ev\u0161em\u201c, m\u00e1te pr\u00e1v\u011b te\u010f v rukou n\u00e1vod, jak to opravit. Za\u010dn\u011bte t\u00edm, \u017ee si vyberete jednu c\u00edlovku a ud\u011bl\u00e1te pro ni marketing tak dobr\u00fd, \u017ee konkurence nebude m\u00edt \u0161anci.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cernovsky.cz\/pripadove-studie\">P\u0159\u00edpadov\u00e9 studie na\u0161\u00ed pr\u00e1ce najdete tady.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denn\u011b sd\u00edl\u00edme hodnotn\u00e9 marketingov\u00e9 tipy z praxe na na\u0161e s\u00edt\u011b: <a href=\"https:\/\/www.linkedin.com\/in\/tomascernovsky\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>, <a href=\"https:\/\/www.threads.net\/@tomascernovsky\" target=\"_blank\" rel=\"noopener\">Threads<\/a>, <a href=\"https:\/\/www.tiktok.com\/@tomascernovsky\" target=\"_blank\" rel=\"noopener\">TikTok<\/a>, <a href=\"https:\/\/www.facebook.com\/tomascernovskymarketing\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a href=\"https:\/\/x.com\/tomascernovsky\">X<\/a>, <a href=\"https:\/\/www.youtube.com\/@tomascernovskymarketing\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> a <a href=\"https:\/\/www.instagram.com\/tomascernovsky\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jo, a pokud nev\u00edte, kdo jsme, jak\u00e9 m\u00e1me v\u00fdsledky a co o n\u00e1s \u0159\u00edkaj\u00ed na\u0161i klienti, mrkn\u011bte <a href=\"https:\/\/www.cernovsky.cz\/o-nas\">tady<\/a> a <a href=\"https:\/\/www.cernovsky.cz\/reference\">tady<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cernovsky.cz\/sluzby\">Na\u0161e slu\u017eby najdete na str\u00e1nce specializace zde.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S egmentace trhu nen\u00ed jen teorie. Zjist\u011bte, pro\u010d c\u00edlen\u00ed na v\u0161echny ni\u010d\u00ed va\u0161e zisky a jak spr\u00e1vn\u011b rozd\u011blit trh, abyste zv\u00fd\u0161ili konverze a efektivitu va\u0161ich\u2026<\/p>\n","protected":false},"author":2,"featured_media":10608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_title":"Segmentace trhu: Pro\u010d c\u00edlen\u00ed na v\u0161echny \u2013 Tom\u00e1\u0161 \u010cernovsk\u00fd","rank_math_description":"Segmentace trhu nen\u00ed jen teorie. Zjist\u011bte, pro\u010d c\u00edlen\u00ed na v\u0161echny ni\u010d\u00ed va\u0161e zisky a jak spr\u00e1vn\u011b rozd\u011blit trh, abyste zv\u00fd\u0161ili konverze a efektivitu va\u0161ich\u2026","rank_math_focus_keyword":"segmentace trhu","footnotes":""},"categories":[9],"tags":[232,145,234,235,237,236,231,233],"class_list":["post-10610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-cilova-skupina","tag-konverzni-pomer","tag-marketingovy-positioning","tag-nakupni-chovani","tag-niche-market","tag-persony","tag-segmentace-trhu","tag-targeting"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/10610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=10610"}],"version-history":[{"count":2,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/10610\/revisions"}],"predecessor-version":[{"id":10613,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/10610\/revisions\/10613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/10608"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=10610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=10610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=10610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}