{"id":10562,"date":"2026-08-04T17:23:00","date_gmt":"2026-08-04T15:23:00","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=10562"},"modified":"2026-10-10T11:43:30","modified_gmt":"2026-10-10T09:43:30","slug":"jak-zmenit-nastaveni-mysli-pro-uspech","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/produktivita-seberozvoj\/jak-zmenit-nastaveni-mysli-pro-uspech\/","title":{"rendered":"Jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch: Tvrd\u00e1 lekce, kterou n\u00e1s u\u010d\u00ed Norsko"},"content":{"rendered":"\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">TL;DR: Shrnut\u00ed kl\u00ed\u010dov\u00fdch my\u0161lenek<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00dasp\u011bch nen\u00ed o po\u010dtu obyvatel nebo zdroj\u00edch<\/strong>, ale o vnit\u0159n\u00edm nastaven\u00ed n\u00e1roda i jednotlivce.<\/li>\n\n\n\n<li><strong>Norsk\u00fd mindset<\/strong> stoj\u00ed na hou\u017eevnatosti, sebed\u016fv\u011b\u0159e a tahu za jeden provaz, zat\u00edmco v \u010cesku \u010dasto nar\u00e1\u017e\u00edme na kulturu v\u00fdmluv a z\u00e1visti.<\/li>\n\n\n\n<li><strong>V\u00fdmluvy jsou zabij\u00e1kem r\u016fstu<\/strong> \u2013 pokud argumentujete t\u00edm, pro\u010d n\u011bco nejde, u\u017e v tu chv\u00edli jste prohr\u00e1li.<\/li>\n\n\n\n<li><strong>Zm\u011bna mus\u00ed p\u0159ij\u00edt \u201eodspoda\u201c<\/strong> skrze osobn\u00ed odpov\u011bdnost, p\u00edli a ambici vytv\u00e1\u0159et sv\u011btov\u00e9 produkty.<\/li>\n\n\n\n<li><strong>Skute\u010dn\u00fd \u00fasp\u011bch v byznysu<\/strong> vy\u017eaduje transformaci z \u201ekdo to za m\u011b vy\u0159e\u0161\u00ed\u201c na \u201epoj\u010fme to vybudovat sami\u201c.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tento \u010dl\u00e1nek je upraven\u00fdm p\u0159episem YouTube videa od Tom\u00e1\u0161e \u010cernovsk\u00e9ho z <a href=\"https:\/\/www.youtube.com\/@tomascernovskymarketing\" target=\"_blank\" rel=\"noopener\">YouTube kan\u00e1lu specializuj\u00edc\u00edho se na online marketing<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud preferujete video m\u00edsto \u010dl\u00e1nku, m\u016f\u017eete se na n\u011bj pod\u00edvat n\u00ed\u017ee.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Norsko p\u0159ej\u00ed\u017ed\u00ed n\u00e1sobn\u011b v\u011bt\u0161\u00ed st\u00e1ty \u2013 co si z toho odn\u00e9st? | Cernovsky \ud83c\udde8\ud83c\uddff\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/1mC7bPR9oYU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"podcast-platform-links\" style=\"display:flex;align-items:center;gap:12px;flex-wrap:wrap;margin:28px 0\"><span style=\"font-weight:600\">\ud83c\udfa7 Poslechn\u011bte si tento d\u00edl tak\u00e9 jako podcast:<\/span><a href=\"https:\/\/open.spotify.com\/episode\/5S0H4hXKXxWNn8vqb7hvg5\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;padding:9px 18px;border-radius:999px;background:#1DB954;color:#ffffff;text-decoration:none;font-weight:600;font-size:14px;line-height:1\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M12 0C5.4 0 0 5.4 0 12s5.4 12 12 12 12-5.4 12-12S18.66 0 12 0zm5.521 17.34c-.24.359-.66.48-1.021.24-2.82-1.74-6.36-2.101-10.561-1.141-.418.122-.779-.179-.899-.539-.12-.421.18-.78.54-.9 4.56-1.021 8.52-.6 11.64 1.32.42.18.479.659.301 1.02zm1.44-3.3c-.301.42-.841.6-1.262.3-3.239-1.98-8.159-2.58-11.939-1.38-.479.12-1.02-.12-1.14-.6-.12-.48.12-1.021.6-1.141C9.6 9.9 15 10.561 18.72 12.84c.361.181.54.78.241 1.2zm.12-3.36C15.24 8.4 8.82 8.16 5.16 9.301c-.6.179-1.2-.181-1.38-.721-.18-.601.18-1.2.72-1.381 4.26-1.26 11.28-1.02 15.721 1.621.539.3.719 1.02.419 1.56-.299.421-1.02.599-1.559.3z\"\/><\/svg><span>Spotify<\/span><\/a><a href=\"https:\/\/podcasts.apple.com\/cz\/podcast\/pro%C4%8D-norov%C3%A9-v%C3%A1lcuj%C3%AD-sv%C4%9Bt-a-my-v-%C4%8Desku-hled%C3%A1me\/id6788784219?i=1000777462929&#038;uo=4\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;padding:9px 18px;border-radius:999px;background:#9933CC;color:#ffffff;text-decoration:none;font-weight:600;font-size:14px;line-height:1\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M5.34 0A5.328 5.328 0 000 5.34v13.32A5.328 5.328 0 005.34 24h13.32A5.328 5.328 0 0024 18.66V5.34A5.328 5.328 0 0018.66 0zm6.525 2.568c2.336 0 4.448.902 6.056 2.587 1.224 1.272 1.912 2.619 2.264 4.392.12.59.12 2.2.007 2.864a8.506 8.506 0 01-3.24 5.296c-.608.46-2.096 1.261-2.336 1.261-.088 0-.096-.091-.056-.46.072-.592.144-.715.48-.856.536-.224 1.448-.874 2.008-1.435a7.644 7.644 0 002.008-3.536c.208-.824.184-2.656-.048-3.504-.728-2.696-2.928-4.792-5.624-5.352-.784-.16-2.208-.16-3 0-2.728.56-4.984 2.76-5.672 5.528-.184.752-.184 2.584 0 3.336.456 1.832 1.64 3.512 3.192 4.512.304.2.672.408.824.472.336.144.408.264.472.856.04.36.03.464-.056.464-.056 0-.464-.176-.896-.384l-.04-.03c-2.472-1.216-4.056-3.274-4.632-6.012-.144-.706-.168-2.392-.03-3.04.36-1.74 1.048-3.1 2.192-4.304 1.648-1.737 3.768-2.656 6.128-2.656zm.134 2.81c.409.004.803.04 1.106.106 2.784.62 4.76 3.408 4.376 6.174-.152 1.114-.536 2.03-1.216 2.88-.336.43-1.152 1.15-1.296 1.15-.023 0-.048-.272-.048-.603v-.605l.416-.496c1.568-1.878 1.456-4.502-.256-6.224-.664-.67-1.432-1.064-2.424-1.246-.64-.118-.776-.118-1.448-.008-1.02.167-1.81.562-2.512 1.256-1.72 1.704-1.832 4.342-.264 6.222l.413.496v.608c0 .336-.027.608-.06.608-.03 0-.264-.16-.512-.36l-.034-.011c-.832-.664-1.568-1.842-1.872-2.997-.184-.698-.184-2.024.008-2.72.504-1.878 1.888-3.335 3.808-4.019.41-.145 1.133-.22 1.814-.211zm-.13 2.99c.31 0 .62.06.844.178.488.253.888.745 1.04 1.259.464 1.578-1.208 2.96-2.72 2.254h-.015c-.712-.331-1.096-.956-1.104-1.77 0-.733.408-1.371 1.112-1.745.224-.117.534-.176.844-.176zm-.011 4.728c.988-.004 1.706.349 1.97.97.198.464.124 1.932-.218 4.302-.232 1.656-.36 2.074-.68 2.356-.44.39-1.064.498-1.656.288h-.003c-.716-.257-.87-.605-1.164-2.644-.341-2.37-.416-3.838-.218-4.302.262-.616.974-.966 1.97-.97z\"\/><\/svg><span>Apple Podcasts<\/span><\/a><\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d je nastaven\u00ed mysli a to, jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch, d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e ekonomick\u00e9 podm\u00ednky?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V online marketingu a byznysu se pohybuji p\u0159es 12 let. Spravoval jsem rozpo\u010dty v \u0159\u00e1du stovek milion\u016f pro giganty jako Albert nebo O2, ale i pro stovky men\u0161\u00edch e-shop\u016f. Za tu dobu jsem si v\u0161iml jedn\u00e9 v\u011bci: technick\u00e9 nastaven\u00ed kampan\u00ed, algoritmy nebo v\u00fd\u0161e rozpo\u010dtu jsou sice d\u016fle\u017eit\u00e9, ale <strong>skute\u010dn\u00fd bottleneck \u00fasp\u011bchu se t\u00e9m\u011b\u0159 v\u017edy nach\u00e1z\u00ed v hlav\u011b majitele nebo t\u00fdmu<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e se pod\u00edv\u00e1te na Norsko, vid\u00edte zemi, kter\u00e1 m\u00e1 polovinu obyvatel co \u010cesko (necel\u00fdch 6 milion\u016f). Logicky byste si \u0159ekli, \u017ee maj\u00ed men\u0161\u00ed v\u00fdb\u011br talent\u016f, men\u0161\u00ed trh a hor\u0161\u00ed predispozice pro glob\u00e1ln\u00ed dominanci. Realita? Aktu\u00e1ln\u011b kraluj\u00ed zimn\u00edm sport\u016fm, d\u011blaj\u00ed senzace v hokeji i fotbale a v byznysu vykazuj\u00ed neuv\u011b\u0159itelnou s\u00edlu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch<\/strong>, kdy\u017e poch\u00e1z\u00edte z prost\u0159ed\u00ed, kter\u00e9 v\u00e1s sp\u00ed\u0161e u\u010d\u00ed hledat d\u016fvody, pro\u010d n\u011bco nejde? Odpov\u011b\u010f le\u017e\u00ed v pochopen\u00ed rozd\u00edlu mezi \u201evn\u011bj\u0161\u00edm okol\u00edm\u201c a \u201evnit\u0159n\u00edm p\u0159esv\u011bd\u010den\u00edm\u201c. Norov\u00e9 ne\u0159e\u0161\u00ed, \u017ee jim pr\u0161\u00ed nebo \u017ee jsou mal\u00fd n\u00e1rod. Oni jdou a makaj\u00ed. A pr\u00e1v\u011b tato hou\u017eevnatost je to, co n\u00e1m v \u010cesku \u010dasto chyb\u00ed.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Rozd\u00edl mezi fixn\u00edm a r\u016fstov\u00fdm nastaven\u00edm mysli: Jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch v praxi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Psychologie \u00fasp\u011bchu, jak ji definovala nap\u0159\u00edklad Carol Dweck, rozli\u0161uje dva z\u00e1kladn\u00ed typy mindsetu. <strong>Fixn\u00ed nastaven\u00ed mysli<\/strong> v\u011b\u0159\u00ed, \u017ee na\u0161e schopnosti jsou dan\u00e9 \u2013 bu\u010f na to m\u00e1me, nebo ne. <strong>R\u016fstov\u00e9 nastaven\u00ed mysli<\/strong> (growth mindset) naopak ch\u00e1pe p\u0159ek\u00e1\u017eky a ne\u00fasp\u011bchy jako palivo pro u\u010den\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V \u010cesku se \u010dasto setk\u00e1v\u00e1me s fixn\u00edm nastaven\u00edm, kter\u00e9 je nav\u00edc \u201eobohat\u011bn\u00e9\u201c o historick\u00fd balast. \u010casto sly\u0161\u00edme: \u201eOni jsou bohat\u00ed, proto\u017ee maj\u00ed ropu,\u201c nebo \u201eOni nem\u011bli komunismus.\u201c I kdy\u017e jsou to fakta, v moment\u011b, kdy je pou\u017eijete jako omluvu pro vlastn\u00ed stagnaci, st\u00e1vaj\u00ed se toxick\u00fdmi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>R\u016fstov\u00e9 nastaven\u00ed mysli je p\u0159esv\u011bd\u010den\u00ed, \u017ee \u00fasp\u011bch je v\u00fdsledkem \u00fasil\u00ed, nikoliv jen vrozen\u00e9ho talentu nebo \u0161\u0165astn\u00fdch okolnost\u00ed.<\/strong> Pokud chcete v\u011bd\u011bt, jak si nastavit hlavu na \u00fasp\u011bch nebo jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch, mus\u00edte se nau\u010dit vn\u00edmat \u00fasp\u011bch druh\u00fdch ne jako ohro\u017een\u00ed, ale jako mapu k pokladu.<\/p>\n\n\n\n<div class=\"cta-case_study\"><style>.cta-case_study{position:relative;background:#0F2A4F;color:#ffffff;padding:clamp(32px,5vw,52px);border-radius:20px;margin:52px 0 40px;box-shadow:0 12px 32px -12px rgba(0,0,0,0.35);}.cta-case_study .cta-badge{position:absolute;top:-15px;right:26px;background:#FACC15;transform:skew(-21deg);padding:9px 20px;border-radius:6px;box-shadow:0 6px 14px -4px rgba(0,0,0,0.35);}.cta-case_study .cta-badge span{display:inline-block;transform:skew(21deg);color:#111827;font-size:12.5px;font-weight:800;letter-spacing:0.09em;text-transform:uppercase;line-height:1;}@media (max-width:600px){.cta-case_study .cta-badge{right:14px;}}.cta-case_study > *:first-child{margin-top:0 !important;}.cta-case_study > *:last-child{margin-bottom:0 !important;}.cta-case_study p{color:rgba(255,255,255,0.92);font-size:17px;line-height:1.65;margin:0 0 16px 0;max-width:64ch;}.cta-case_study .cta-eyebrow{display:inline-block;font-size:12px;font-weight:700;letter-spacing:0.1em;text-transform:uppercase;color:rgba(255,255,255,0.72);background:rgba(255,255,255,0.12);padding:6px 12px;border-radius:999px;margin:0 0 18px 0;line-height:1.3;}.cta-case_study p strong{display:block;color:#ffffff;font-size:clamp(24px,3.2vw,30px);font-weight:800;line-height:1.22;letter-spacing:-0.015em;margin:0 0 14px 0;}.cta-case_study ul{list-style:none;padding:0;margin:0 0 20px 0;}.cta-case_study ul li{position:relative;color:rgba(255,255,255,0.92);padding-left:30px;margin:0 0 10px 0;line-height:1.55;font-size:16.5px;}.cta-case_study ul li:last-child{margin-bottom:0;}.cta-case_study ul li::before{content:\"\u2713\";position:absolute;left:0;top:-1px;font-weight:800;color:#ffffff;background:rgba(255,255,255,0.16);width:20px;height:20px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:12px;}.cta-case_study .cta-proof{font-size:14px;font-style:italic;color:rgba(255,255,255,0.72);margin:18px 0 0 0;line-height:1.5;}.cta-case_study .cta-btn-row{margin-top:28px;}.cta-case_study a.cta-btn{display:inline-block;background:#ffffff;color:#111827 !important;font-size:17px;font-weight:700;line-height:1;padding:17px 34px;border-radius:999px;text-decoration:none;letter-spacing:0.01em;box-shadow:0 6px 18px -6px rgba(0,0,0,0.4);transition:transform .15s ease,box-shadow .15s ease;}.cta-case_study a.cta-btn:hover{transform:translateY(-2px);box-shadow:0 10px 24px -6px rgba(0,0,0,0.45);color:#111827 !important;}<\/style><div class=\"cta-badge\"><span>Case study<\/span><\/div><p><strong>Chcete vid\u011bt, jak jsme klientovi vyt\u00e1hli ROAS na 10+ p\u0159i \u0161k\u00e1lov\u00e1n\u00ed kampan\u00ed?<\/strong><\/p><p>St\u00e1hn\u011bte si zdarma p\u0159\u00edpadovou studii, zjist\u00edte <b>konkr\u00e9tn\u00ed strategie, \u010d\u00edsla a kreativy<\/b>, kter\u00e9 fungovaly.<\/p><ul><li>P\u0159esn\u00fd setup kampan\u00ed a rozpo\u010dt\u016f<\/li><li>Kreativy, kter\u00e9 vedly k 10\u00d7 ROAS<\/li><li>Postup, kter\u00fd m\u016f\u017eete zopakovat krok za krokem<\/li><\/ul><div class=\"cta-btn-row\"><a class=\"cta-btn\" href=\"https:\/\/crnv.cz\/p\/z-skejte-zdarma-p-stup-k-p-padov-studii-10x-n-vratnost-facebook-reklamy-za-365-dn-proinvestov-no-p-es-1-milion-k--zmbypprm9\" rel=\"noopener\" target=\"_blank\">St\u00e1hnout p\u0159\u00edpadovou studii \u2192<\/a><\/div><\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Lekce z Norska a to, jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch skrze hou\u017eevnatost<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i spolupr\u00e1ci s na\u0161imi skandin\u00e1vsk\u00fdmi klienty vid\u00edm jeden z\u00e1sadn\u00ed vzorec. Kdy\u017e Nor naraz\u00ed na probl\u00e9m, jeho prvn\u00ed reakce je: \u201eOK, jak to vy\u0159e\u0161\u00edme? Poj\u010fme to ud\u011blat l\u00e9pe.\u201c U n\u00e1s v \u010cesku je prvn\u00ed reakc\u00ed \u010dasto: \u201eKdo za to m\u016f\u017ee? A kdo to za m\u011b vy\u0159e\u0161\u00ed? To p\u0159ece st\u00e1t\/\u0161\u00e9f\/osud nem\u016f\u017ee nechat jen tak.\u201c<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Pro\u010d mal\u00fd n\u00e1rod kraluje sv\u011btu?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tah na branku:<\/strong> Ne\u0159e\u0161\u00ed limitace, ale c\u00edle.<\/li>\n\n\n\n<li><strong>Absence v\u00fdmluv:<\/strong> Nepou\u017e\u00edvaj\u00ed po\u010das\u00ed ani velikost zem\u011b jako alibi.<\/li>\n\n\n\n<li><strong>Konzistence:<\/strong> \u00dasp\u011bch v Norsku nen\u00ed n\u00e1hoda, je to syst\u00e9m budovan\u00fd odspoda.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ned\u00e1vno m\u011b fascinovalo, jak Norsko na zimn\u00ed olympi\u00e1d\u011b posb\u00edralo p\u0159es 40 medail\u00ed a jak se dok\u00e1zalo v hokeji i fotbale postavit sv\u011btov\u00fdm mocnostem jako Kanada nebo Braz\u00edlie. To nen\u00ed \u0161t\u011bst\u00ed. To je v\u00fdsledek nastaven\u00ed mysli, kde \u201eprohra\u201c nen\u00ed konec, ale feedback. To je ta prav\u00e1 uk\u00e1zka toho, jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Jak identifikovat \u201ezabij\u00e1ka\u201c va\u0161eho byznysu a jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch v podnik\u00e1n\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nejv\u011bt\u0161\u00edm nep\u0159\u00edtelem va\u0161eho r\u016fstu nen\u00ed konkurence, vysok\u00e9 ceny energi\u00ed ani inflace. Je to v\u00e1\u0161 vlastn\u00ed vnit\u0159n\u00ed dialog. Pokud tr\u00e1v\u00edte \u010das t\u00edm, \u017ee kouk\u00e1te do zahrani\u010d\u00ed a z\u00e1vid\u00edte jim jejich podm\u00ednky, okr\u00e1d\u00e1te se o energii, kterou byste mohli v\u011bnovat stavb\u011b vlastn\u00edho imp\u00e9ria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V \u010cesku m\u00e1me tendenci v\u0161echno \u201eob\u010d\u016fr\u00e1vat\u201c, hledat zkratky a nad\u00e1vat na syst\u00e9m. Jen\u017ee nad\u00e1v\u00e1n\u00edm se je\u0161t\u011b nikdy nic nezlep\u0161ilo. Skute\u010dn\u00fd byznys se buduje tak, \u017ee vytvo\u0159\u00edte produkt nebo slu\u017ebu, kter\u00e1 m\u00e1 takovou hodnotu, \u017ee za ni lid\u00e9 (i ti ze zahrani\u010d\u00ed) cht\u011bj\u00ed zaplatit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tip z praxe:<\/strong> P\u0159esta\u0148te se pt\u00e1t, pro\u010d se ostatn\u00ed maj\u00ed l\u00e9pe. Za\u010dn\u011bte se pt\u00e1t, jak m\u016f\u017eete doru\u010dit takovou kvalitu, aby sv\u011bt cht\u011bl platit v\u00e1m. Skute\u010dn\u00e1 zm\u011bna mindsetu za\u010d\u00edn\u00e1 v moment\u011b, kdy p\u0159ijmete 100% odpov\u011bdnost za sv\u00e9 v\u00fdsledky, co\u017e je z\u00e1klad toho, jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch.<\/p>\n\n\n\n<div class=\"cta-consultation\"><style>.cta-consultation{position:relative;background:#111827;color:#ffffff;padding:clamp(32px,5vw,52px);border-radius:20px;margin:52px 0 40px;box-shadow:0 12px 32px -12px rgba(0,0,0,0.35);}.cta-consultation .cta-badge{position:absolute;top:-15px;right:26px;background:#4ADE80;transform:skew(-21deg);padding:9px 20px;border-radius:6px;box-shadow:0 6px 14px -4px rgba(0,0,0,0.35);}.cta-consultation .cta-badge span{display:inline-block;transform:skew(21deg);color:#111827;font-size:12.5px;font-weight:800;letter-spacing:0.09em;text-transform:uppercase;line-height:1;}@media (max-width:600px){.cta-consultation .cta-badge{right:14px;}}.cta-consultation > *:first-child{margin-top:0 !important;}.cta-consultation > *:last-child{margin-bottom:0 !important;}.cta-consultation p{color:rgba(255,255,255,0.92);font-size:17px;line-height:1.65;margin:0 0 16px 0;max-width:64ch;}.cta-consultation .cta-eyebrow{display:inline-block;font-size:12px;font-weight:700;letter-spacing:0.1em;text-transform:uppercase;color:rgba(255,255,255,0.72);background:rgba(255,255,255,0.12);padding:6px 12px;border-radius:999px;margin:0 0 18px 0;line-height:1.3;}.cta-consultation p strong{display:block;color:#ffffff;font-size:clamp(24px,3.2vw,30px);font-weight:800;line-height:1.22;letter-spacing:-0.015em;margin:0 0 14px 0;}.cta-consultation ul{list-style:none;padding:0;margin:0 0 20px 0;}.cta-consultation ul li{position:relative;color:rgba(255,255,255,0.92);padding-left:30px;margin:0 0 10px 0;line-height:1.55;font-size:16.5px;}.cta-consultation ul li:last-child{margin-bottom:0;}.cta-consultation ul li::before{content:\"\u2713\";position:absolute;left:0;top:-1px;font-weight:800;color:#ffffff;background:rgba(255,255,255,0.16);width:20px;height:20px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:12px;}.cta-consultation .cta-proof{font-size:14px;font-style:italic;color:rgba(255,255,255,0.72);margin:18px 0 0 0;line-height:1.5;}.cta-consultation .cta-btn-row{margin-top:28px;}.cta-consultation a.cta-btn{display:inline-block;background:#ffffff;color:#111827 !important;font-size:17px;font-weight:700;line-height:1;padding:17px 34px;border-radius:999px;text-decoration:none;letter-spacing:0.01em;box-shadow:0 6px 18px -6px rgba(0,0,0,0.4);transition:transform .15s ease,box-shadow .15s ease;}.cta-consultation a.cta-btn:hover{transform:translateY(-2px);box-shadow:0 10px 24px -6px rgba(0,0,0,0.45);color:#111827 !important;}<\/style><div class=\"cta-badge\"><span>Konzultace zdarma<\/span><\/div><p><strong>15 minut s Tom\u00e1\u0161em<\/strong><\/p><p>Zeptejte se Tom\u00e1\u0161e na cokoliv. Pod\u00edv\u00e1 se na va\u0161e kampan\u011b a \u0159ekne v\u00e1m, <b>kde vid\u00ed nejv\u011bt\u0161\u00ed brzdy r\u016fstu<\/b> a co by doporu\u010doval otestovat jako prvn\u00ed.<\/p><ul><li>Zp\u011btn\u00e1 vazba na v\u00e1\u0161 marketing<\/li><li>Doporu\u010den\u00ed priorit, co \u0159e\u0161it hned<\/li><li>Bez z\u00e1vazk\u016f a bez tlaku<\/li><\/ul><div class=\"cta-btn-row\"><a class=\"cta-btn\" href=\"https:\/\/cal.eu\/tomas-cernovsky\/15min\" rel=\"noopener\" target=\"_blank\">Rezervovat 15 minut \u2192<\/a><\/div><\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5 praktick\u00fdch krok\u016f, jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zm\u011bna mindsetu nen\u00ed jednor\u00e1zov\u00e1 akce, je to tr\u00e9nink. Stejn\u011b jako kdy\u017e si vezmete z\u00e1t\u011b\u017eovou vestu na proch\u00e1zku, abyste zv\u00fd\u0161ili n\u00e1ro\u010dnost (jak to d\u011bl\u00e1m j\u00e1 p\u0159i sv\u00fdch rann\u00edch rantech), mus\u00edte tr\u00e9novat svou mysl, aby zvl\u00e1dala t\u011b\u017e\u0161\u00ed v\u00fdzvy.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">1. Eliminujte kulturu v\u00fdmluv<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Poka\u017ed\u00e9, kdy\u017e v\u00e1s napadne v\u011bta za\u010d\u00ednaj\u00edc\u00ed \u201eTo nejde, proto\u017ee&#8230;\u201c, zastavte se. Nahra\u010fte ji ot\u00e1zkou: \u201eCo mus\u00edm ud\u011blat pro to, aby to \u0161lo?\u201c Tato jednoduch\u00e1 lingvistick\u00e1 zm\u011bna p\u0159ep\u00edn\u00e1 mozek z pasivn\u00edho m\u00f3du do kreativn\u00edho \u0159e\u0161en\u00ed probl\u00e9m\u016f a u\u010d\u00ed v\u00e1s, jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. P\u0159esta\u0148te koukat na televizi a za\u010dn\u011bte tvo\u0159it<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e p\u0159ijdete odpoledne z pr\u00e1ce a sednete k televizi s pivem v ruce, abyste sledovali, jak se jin\u00ed maj\u00ed l\u00e9pe, jen cementujete svou stagnaci. Lid\u00e9, kte\u0159\u00ed m\u011bn\u00ed sv\u011bt a buduj\u00ed \u00fasp\u011b\u0161n\u00e9 firmy, konzumuj\u00ed obsah selektivn\u011b a v\u011bt\u0161inu \u010dasu v\u011bnuj\u00ed tvorb\u011b, vzd\u011bl\u00e1v\u00e1n\u00ed a exekuci, \u010d\u00edm\u017e denn\u011b tr\u00e9nuj\u00ed, jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Hledejte inspiraci v \u00fasp\u011bchu ostatn\u00edch<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00edsto z\u00e1visti se ptejte: \u201eJak to ud\u011blal? Co se od n\u011bj mohu nau\u010dit?\u201c V Norsku je \u00fasp\u011bch jednotlivce vn\u00edm\u00e1n jako \u00fasp\u011bch celku. V \u010cesku \u010dasto chceme, aby sousedovi chc\u00edpla koza, kdy\u017e ji my nem\u00e1me. Tento mindset n\u00e1s jako zemi t\u00e1hne ke dnu a je p\u0159ek\u00e1\u017ekou v tom, jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. Budujte \u201eBrand \u010cesko\u201c skrze kvalitu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Na\u0161e zem\u011b bude m\u00edt ve sv\u011bt\u011b jm\u00e9no tehdy, a\u017e budeme doru\u010dovat \u0161pi\u010dkov\u00e9 produkty. Aktu\u00e1ln\u011b \u010cesko jako zna\u010dka nen\u00ed na glob\u00e1ln\u00edm trhu tam, kde by mohlo b\u00fdt. Zm\u011bna za\u010d\u00edn\u00e1 u v\u00e1s \u2013 ve va\u0161\u00ed firm\u011b, u va\u0161eho e-shopu, v p\u0159\u00edstupu k va\u0161im klient\u016fm.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">5. Bu\u010fte konzistentn\u00ed a hou\u017eevnat\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dasp\u011bch nen\u00ed sprint. Je to schopnost vydr\u017eet u jedn\u00e9 v\u011bci d\u00e9le ne\u017e ostatn\u00ed. Norov\u00e9 jsou v tomhle mist\u0159i. Ne\u0159e\u0161\u00ed, jestli se jim chce, prost\u011b jdou a ud\u011blaj\u00ed to, co je pot\u0159eba. Pr\u00e1v\u011b tato vytrvalost ukazuje, jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch v dlouhodob\u00e9m m\u011b\u0159\u00edtku.<\/p>\n\n\n\n<div class=\"cta-ai_tool_waitlist\"><style>.cta-ai_tool_waitlist{position:relative;background:#D97706;color:#ffffff;padding:clamp(32px,5vw,52px);border-radius:20px;margin:52px 0 40px;box-shadow:0 12px 32px -12px rgba(0,0,0,0.35);}.cta-ai_tool_waitlist .cta-badge{position:absolute;top:-15px;right:26px;background:#FFFFFF;transform:skew(-21deg);padding:9px 20px;border-radius:6px;box-shadow:0 6px 14px -4px rgba(0,0,0,0.35);}.cta-ai_tool_waitlist .cta-badge span{display:inline-block;transform:skew(21deg);color:#111827;font-size:12.5px;font-weight:800;letter-spacing:0.09em;text-transform:uppercase;line-height:1;}@media (max-width:600px){.cta-ai_tool_waitlist .cta-badge{right:14px;}}.cta-ai_tool_waitlist > *:first-child{margin-top:0 !important;}.cta-ai_tool_waitlist > *:last-child{margin-bottom:0 !important;}.cta-ai_tool_waitlist p{color:rgba(255,255,255,0.92);font-size:17px;line-height:1.65;margin:0 0 16px 0;max-width:64ch;}.cta-ai_tool_waitlist .cta-eyebrow{display:inline-block;font-size:12px;font-weight:700;letter-spacing:0.1em;text-transform:uppercase;color:rgba(255,255,255,0.72);background:rgba(255,255,255,0.12);padding:6px 12px;border-radius:999px;margin:0 0 18px 0;line-height:1.3;}.cta-ai_tool_waitlist p strong{display:block;color:#ffffff;font-size:clamp(24px,3.2vw,30px);font-weight:800;line-height:1.22;letter-spacing:-0.015em;margin:0 0 14px 0;}.cta-ai_tool_waitlist ul{list-style:none;padding:0;margin:0 0 20px 0;}.cta-ai_tool_waitlist ul li{position:relative;color:rgba(255,255,255,0.92);padding-left:30px;margin:0 0 10px 0;line-height:1.55;font-size:16.5px;}.cta-ai_tool_waitlist ul li:last-child{margin-bottom:0;}.cta-ai_tool_waitlist ul li::before{content:\"\u2713\";position:absolute;left:0;top:-1px;font-weight:800;color:#ffffff;background:rgba(255,255,255,0.16);width:20px;height:20px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:12px;}.cta-ai_tool_waitlist .cta-proof{font-size:14px;font-style:italic;color:rgba(255,255,255,0.72);margin:18px 0 0 0;line-height:1.5;}.cta-ai_tool_waitlist .cta-btn-row{margin-top:28px;}.cta-ai_tool_waitlist a.cta-btn{display:inline-block;background:#ffffff;color:#111827 !important;font-size:17px;font-weight:700;line-height:1;padding:17px 34px;border-radius:999px;text-decoration:none;letter-spacing:0.01em;box-shadow:0 6px 18px -6px rgba(0,0,0,0.4);transition:transform .15s ease,box-shadow .15s ease;}.cta-ai_tool_waitlist a.cta-btn:hover{transform:translateY(-2px);box-shadow:0 10px 24px -6px rgba(0,0,0,0.45);color:#111827 !important;}<\/style><div class=\"cta-badge\"><span>AI n\u00e1stroj<\/span><\/div><p><strong>AI n\u00e1stroj, kter\u00fd b\u011bhem minut generuje des\u00edtky reklam<\/strong><\/p><p>Facebook, Instagram, Google Ads i Sklik, <b>des\u00edtky hotov\u00fdch kreativ b\u011bhem vte\u0159in<\/b>. U\u017e nikdy ne\u010dekejte na grafika, kter\u00fd limituje v\u00fdsledky va\u0161ich kampan\u00ed.<\/p><ul><li>Bannery a kreativy, kter\u00e9 funguj\u00ed ve v\u00fdkonu<\/li><li>Varianty pro A\/B testov\u00e1n\u00ed na p\u00e1r kliknut\u00ed<\/li><li>V\u0161echny form\u00e1ty (1:1, 4:5, 9:16 a dal\u0161\u00ed)<\/li><\/ul><p class=\"cta-proof\">Prvn\u00edch 100 lid\u00ed na waitlistu z\u00edsk\u00e1 cenu, kterou u\u017e nikdo jin\u00fd nedostane.<\/p><div class=\"cta-btn-row\"><a class=\"cta-btn\" href=\"https:\/\/cernovsky.notion.site\/35d084e18bd881aca5b8f965ad8893a6\" rel=\"noopener\" target=\"_blank\">Chci to \u2192<\/a><\/div><\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d n\u00e1s v\u00fdmluvy na \u201esyst\u00e9m\u201c dr\u017e\u00ed v chudob\u011b a jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch navzdory st\u00e1tu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u010cast\u00fdm argumentem je, \u017ee st\u00e1t by m\u011bl n\u011bco ud\u011blat, \u017ee by m\u011bl narovnat prost\u0159ed\u00ed nebo sn\u00ed\u017eit dan\u011b. Jist\u011b, politick\u00e1 situace ovliv\u0148uje mnoh\u00e9, ale spol\u00e9hat na st\u00e1t jako na spasitele je cesta do pekel. <strong>St\u00e1t za v\u00e1s v\u00e1\u0161 byznys nevybuduje.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Skute\u010dn\u00fd kapit\u00e1l se do zem\u011b dost\u00e1v\u00e1 tehdy, kdy\u017e jsme tak dob\u0159\u00ed, \u017ee p\u0159itahujeme zahrani\u010dn\u00ed investory a klienty. Kdy\u017e n\u00e1m Norov\u00e9, N\u011bmci nebo Ameri\u010dan\u00e9 plat\u00ed za na\u0161e know-how. T\u00edm rozt\u00e1\u010d\u00edme ekonomiku odspoda. Pokud budeme jen \u010dekat na dotace nebo na to, a\u017e se \u201en\u011bco zm\u011bn\u00ed\u201c, budeme po\u0159\u00e1d jen tou montovnou s levnou pracovn\u00ed silou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201eZm\u011bna mindsetu pro \u00fasp\u011bch a pochopen\u00ed toho, jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch, znamen\u00e1 p\u0159estat b\u00fdt ob\u011bt\u00ed okolnost\u00ed a st\u00e1t se architektem vlastn\u00edch v\u00fdsledk\u016f.\u201c<\/strong><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Srovn\u00e1n\u00ed: \u010cesk\u00fd vs. Norsk\u00fd p\u0159\u00edstup k p\u0159ek\u00e1\u017ek\u00e1m a jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pro lep\u0161\u00ed pochopen\u00ed jsem p\u0159ipravil tabulku, kter\u00e1 jasn\u011b ukazuje, kde vznik\u00e1 ten rozd\u00edl v efektivit\u011b.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Situace \/ Probl\u00e9m<\/th><th>Typick\u00fd \u010desk\u00fd mindset (Fixn\u00ed\/Pasivn\u00ed)<\/th><th>Norsk\u00fd mindset (R\u016fstov\u00fd\/Aktivn\u00ed)<\/th><\/tr><\/thead><tbody><tr><td><strong>Konkurence je levn\u011bj\u0161\u00ed<\/strong><\/td><td>Nad\u00e1v\u00e1n\u00ed na dumping, vol\u00e1n\u00ed po regulaci.<\/td><td>Zv\u00fd\u0161en\u00ed kvality, inovace, budov\u00e1n\u00ed brandu.<\/td><\/tr><tr><td><strong>\u0160patn\u00e9 po\u010das\u00ed\/podm\u00ednky<\/strong><\/td><td>\u201eDneska to nejde, po\u010dk\u00e1me na jaro.\u201c<\/td><td>\u201eNeexistuje \u0161patn\u00e9 po\u010das\u00ed, jen \u0161patn\u00e9 oble\u010den\u00ed.\u201c<\/td><\/tr><tr><td><strong>Ne\u00fasp\u011bch v projektu<\/strong><\/td><td>Hled\u00e1n\u00ed vin\u00edka, deprese, vzd\u00e1v\u00e1n\u00ed se.<\/td><td>Anal\u00fdza chyb, pou\u010den\u00ed, nov\u00fd a lep\u0161\u00ed pokus.<\/td><\/tr><tr><td><strong>\u00dasp\u011bch souseda<\/strong><\/td><td>Z\u00e1vist, podez\u00edr\u00e1n\u00ed z ne\u010destnosti.<\/td><td>Inspirace, studium jeho metod, motivace.<\/td><\/tr><tr><td><strong>Role st\u00e1tu<\/strong><\/td><td>\u201eSt\u00e1t se o m\u011b mus\u00ed postarat.\u201c<\/td><td>\u201eSt\u00e1t mi nem\u00e1 p\u0159ek\u00e1\u017eet, j\u00e1 si pom\u016f\u017eu s\u00e1m.\u201c<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">TABULKA: Srovn\u00e1n\u00ed \u010desk\u00e9ho a norsk\u00e9ho mindsetu v praxi a n\u00e1vod, jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"cta-agency\"><style>.cta-agency{position:relative;background:#E03A2F;color:#ffffff;padding:clamp(32px,5vw,52px);border-radius:20px;margin:52px 0 40px;box-shadow:0 12px 32px -12px rgba(0,0,0,0.35);}.cta-agency .cta-badge{position:absolute;top:-15px;right:26px;background:#FACC15;transform:skew(-21deg);padding:9px 20px;border-radius:6px;box-shadow:0 6px 14px -4px rgba(0,0,0,0.35);}.cta-agency .cta-badge span{display:inline-block;transform:skew(21deg);color:#111827;font-size:12.5px;font-weight:800;letter-spacing:0.09em;text-transform:uppercase;line-height:1;}@media (max-width:600px){.cta-agency .cta-badge{right:14px;}}.cta-agency > *:first-child{margin-top:0 !important;}.cta-agency > *:last-child{margin-bottom:0 !important;}.cta-agency p{color:rgba(255,255,255,0.92);font-size:17px;line-height:1.65;margin:0 0 16px 0;max-width:64ch;}.cta-agency .cta-eyebrow{display:inline-block;font-size:12px;font-weight:700;letter-spacing:0.1em;text-transform:uppercase;color:rgba(255,255,255,0.72);background:rgba(255,255,255,0.12);padding:6px 12px;border-radius:999px;margin:0 0 18px 0;line-height:1.3;}.cta-agency p strong{display:block;color:#ffffff;font-size:clamp(24px,3.2vw,30px);font-weight:800;line-height:1.22;letter-spacing:-0.015em;margin:0 0 14px 0;}.cta-agency ul{list-style:none;padding:0;margin:0 0 20px 0;}.cta-agency ul li{position:relative;color:rgba(255,255,255,0.92);padding-left:30px;margin:0 0 10px 0;line-height:1.55;font-size:16.5px;}.cta-agency ul li:last-child{margin-bottom:0;}.cta-agency ul li::before{content:\"\u2713\";position:absolute;left:0;top:-1px;font-weight:800;color:#ffffff;background:rgba(255,255,255,0.16);width:20px;height:20px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:12px;}.cta-agency .cta-proof{font-size:14px;font-style:italic;color:rgba(255,255,255,0.72);margin:18px 0 0 0;line-height:1.5;}.cta-agency .cta-btn-row{margin-top:28px;}.cta-agency a.cta-btn{display:inline-block;background:#ffffff;color:#111827 !important;font-size:17px;font-weight:700;line-height:1;padding:17px 34px;border-radius:999px;text-decoration:none;letter-spacing:0.01em;box-shadow:0 6px 18px -6px rgba(0,0,0,0.4);transition:transform .15s ease,box-shadow .15s ease;}.cta-agency a.cta-btn:hover{transform:translateY(-2px);box-shadow:0 10px 24px -6px rgba(0,0,0,0.45);color:#111827 !important;}<\/style><div class=\"cta-badge\"><span>Spolupr\u00e1ce<\/span><\/div><p><strong>Chcete s n\u00e1mi vy\u0161k\u00e1lovat va\u0161e obraty a profitabilitu na 10+ mio\/m\u011bs.?<\/strong><\/p><p>Na\u0161e agentura za 12+ let v online marketingu vyd\u011blala klient\u016fm <b>p\u0159es 1 miliardu K\u010d ziskov\u011b<\/b>. <\/p><ul><li>Kampan\u011b od strategie po denn\u00ed optimalizaci, Meta, Google, Sklik, TikTok, LinkedIn i dal\u0161\u00ed<\/li><li>Kreativa, p\u0159ist\u00e1vac\u00ed str\u00e1nky i vyhodnocov\u00e1n\u00ed v jednom t\u00fdmu<\/li><li>90denn\u00ed pl\u00e1n, se kter\u00fdm zna\u010dky vid\u00ed n\u00e1r\u016fst tr\u017eeb<\/li><li>Jsme partnerem va\u0161eho byznysu, nikoliv jen klika\u010di reklam<\/li><\/ul><div class=\"cta-btn-row\"><a class=\"cta-btn\" href=\"https:\/\/cernovsky.notion.site\/marketingove-sluzby\" rel=\"noopener\" target=\"_blank\">Poj\u010fme spolupracovat \u2192<\/a><\/div><\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Jak nastavit mysl na r\u016fst v online marketingu a jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch v reklam\u011b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V oblasti performance marketingu a PPC je nastaven\u00ed mysli naprosto kritick\u00e9. Mnoho klient\u016f k n\u00e1m p\u0159ich\u00e1z\u00ed s nastaven\u00edm: \u201eTady m\u00e1te pen\u00edze a za\u0159i\u010fte, a\u0165 to sype.\u201c Ale takhle to nefunguje. Marketing je propojen\u00fd syst\u00e9m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud m\u00e1te \u0161patn\u00fd produkt, pomal\u00fd web nebo mizern\u00fd z\u00e1kaznick\u00fd servis, ani ten nejlep\u0161\u00ed specialista na sv\u011bt\u011b v\u00e1m nepom\u016f\u017ee dlouhodob\u011b ziskov\u011b \u0161k\u00e1lovat. <strong>Zm\u011bna nastaven\u00ed mysli pro \u00fasp\u011bch v e-commerce<\/strong> znamen\u00e1 pochopit, \u017ee marketing nen\u00ed kouzlo, ale tvrd\u00e1 pr\u00e1ce na cel\u00e9m z\u00e1kaznick\u00e9m z\u00e1\u017eitku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mus\u00edte m\u00edt odvahu testovat v\u011bci, kter\u00e9 nefunguj\u00ed. Mus\u00edte m\u00edt mindset, kter\u00fd se neboj\u00ed \u201ep\u00e1lit\u201c pen\u00edze na testov\u00e1n\u00ed kreativ, proto\u017ee v\u00edte, \u017ee data z ne\u00fasp\u011b\u0161n\u00fdch pokus\u016f jsou cenou za nalezen\u00ed v\u00edt\u011bzn\u00e9ho receptu. Kdo se boj\u00ed chyby, nikdy nepochop\u00ed, jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch a nikdy nenajde v\u00edt\u011bzn\u00fd \u0161k\u00e1lovateln\u00fd kan\u00e1l.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Role inspirace a vzor\u016f v na\u0161em \u017eivot\u011b: Jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch d\u00edky p\u0159\u00edklad\u016fm<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V \u010cesku n\u00e1m chyb\u00ed inspirace makat. Chyb\u00ed n\u00e1m vzory, kter\u00e9 by jasn\u011b \u0159\u00edkaly: \u201eJe v po\u0159\u00e1dku cht\u00edt v\u00edc. Je v po\u0159\u00e1dku b\u00fdt bohat\u00fd a \u00fasp\u011b\u0161n\u00fd d\u00edky vlastn\u00ed p\u00edli.\u201c M\u00edsto toho oslavujeme pr\u016fm\u011brnost a st\u0159\u00edh\u00e1me k\u0159\u00eddla t\u011bm, kte\u0159\u00ed vy\u010dn\u00edvaj\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inspirace by m\u011bla p\u0159ich\u00e1zet odspoda. Od lid\u00ed, kte\u0159\u00ed se rozhodli, \u017ee nebudou jen p\u0159e\u017e\u00edvat, ale \u017ee vybuduj\u00ed n\u011bco sv\u011btov\u00e9ho. Kdy\u017e vid\u00edte Norsko, vid\u00edte n\u00e1rod, kter\u00fd si v\u011b\u0159\u00ed. Tato v\u00edra v sebe sama je naka\u017eliv\u00e1 a je to p\u0159esn\u011b to, co se sna\u017e\u00edm budovat v na\u0161em t\u00fdmu i u na\u0161ich klient\u016f, kdy\u017e jim rad\u00edm, jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201eNebudujme lep\u0161\u00ed budoucnost \u010ceska pozorov\u00e1n\u00edm toho, jak se maj\u00ed v ostatn\u00edch zem\u00edch. Budujme ji t\u00edm, \u017ee si ud\u011bl\u00e1me kr\u00e1snou zemi u n\u00e1s doma, svou vlastn\u00ed prac\u00ed.\u201c<\/strong><\/p>\n\n\n\n<div class=\"cta-community\"><style>.cta-community{position:relative;background:#5B2A86;color:#ffffff;padding:clamp(32px,5vw,52px);border-radius:20px;margin:52px 0 40px;box-shadow:0 12px 32px -12px rgba(0,0,0,0.35);}.cta-community .cta-badge{position:absolute;top:-15px;right:26px;background:#FACC15;transform:skew(-21deg);padding:9px 20px;border-radius:6px;box-shadow:0 6px 14px -4px rgba(0,0,0,0.35);}.cta-community .cta-badge span{display:inline-block;transform:skew(21deg);color:#111827;font-size:12.5px;font-weight:800;letter-spacing:0.09em;text-transform:uppercase;line-height:1;}@media (max-width:600px){.cta-community .cta-badge{right:14px;}}.cta-community > *:first-child{margin-top:0 !important;}.cta-community > *:last-child{margin-bottom:0 !important;}.cta-community p{color:rgba(255,255,255,0.92);font-size:17px;line-height:1.65;margin:0 0 16px 0;max-width:64ch;}.cta-community .cta-eyebrow{display:inline-block;font-size:12px;font-weight:700;letter-spacing:0.1em;text-transform:uppercase;color:rgba(255,255,255,0.72);background:rgba(255,255,255,0.12);padding:6px 12px;border-radius:999px;margin:0 0 18px 0;line-height:1.3;}.cta-community p strong{display:block;color:#ffffff;font-size:clamp(24px,3.2vw,30px);font-weight:800;line-height:1.22;letter-spacing:-0.015em;margin:0 0 14px 0;}.cta-community ul{list-style:none;padding:0;margin:0 0 20px 0;}.cta-community ul li{position:relative;color:rgba(255,255,255,0.92);padding-left:30px;margin:0 0 10px 0;line-height:1.55;font-size:16.5px;}.cta-community ul li:last-child{margin-bottom:0;}.cta-community ul li::before{content:\"\u2713\";position:absolute;left:0;top:-1px;font-weight:800;color:#ffffff;background:rgba(255,255,255,0.16);width:20px;height:20px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:12px;}.cta-community .cta-proof{font-size:14px;font-style:italic;color:rgba(255,255,255,0.72);margin:18px 0 0 0;line-height:1.5;}.cta-community .cta-btn-row{margin-top:28px;}.cta-community a.cta-btn{display:inline-block;background:#ffffff;color:#111827 !important;font-size:17px;font-weight:700;line-height:1;padding:17px 34px;border-radius:999px;text-decoration:none;letter-spacing:0.01em;box-shadow:0 6px 18px -6px rgba(0,0,0,0.4);transition:transform .15s ease,box-shadow .15s ease;}.cta-community a.cta-btn:hover{transform:translateY(-2px);box-shadow:0 10px 24px -6px rgba(0,0,0,0.45);color:#111827 !important;}<\/style><div class=\"cta-badge\"><span>Komunita<\/span><\/div><p><strong>Online marketingov\u00e1 komunita<\/strong><\/p><p>M\u00edsto, kde sd\u00edl\u00edme <b> marketingov\u00e9 know-how z praxe.<\/b><\/p><ul><li>Co skute\u010dn\u011b funguje (a co naopak selhalo)<\/li><li>Marketingov\u00e9 novinky a tipy z praxe<\/li><li>Networking s aktivn\u00edmi marke\u0165\u00e1ky<\/li><\/ul><p class=\"cta-proof\">Na \u010dekac\u00ed listin\u011b je p\u0159es 400 lid\u00ed \u2014 spou\u0161t\u00edme u\u017e brzy.<\/p><div class=\"cta-btn-row\"><a class=\"cta-btn\" href=\"https:\/\/cernovsky.notion.site\/24e084e18bd881689f8df24c93e6b996\" rel=\"noopener\" target=\"_blank\">Zapsat se na waitlist \u2192<\/a><\/div><\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u010cast\u00e9 chyby p\u0159i pokusu o zm\u011bnu mindsetu a o to, jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mnoho lid\u00ed si mysl\u00ed, \u017ee sta\u010d\u00ed p\u0159e\u010d\u00edst jednu knihu (jako je <em>Nastaven\u00ed mysli<\/em> od Carol Dweck) a v\u0161e se zm\u011bn\u00ed. Realita je takov\u00e1, \u017ee star\u00e9 vzorce my\u0161len\u00ed jsou hluboce zako\u0159en\u011bn\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. <strong>Snaha o okam\u017eitou zm\u011bnu:<\/strong> Mindset se m\u011bn\u00ed m\u011bs\u00edce a roky, ne dny. Je to o tis\u00edc\u00edch mal\u00fdch rozhodnut\u00edch, kdy si nevyberete tu leh\u010d\u00ed cestu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. <strong>Ignorov\u00e1n\u00ed reality:<\/strong> M\u00edt r\u016fstov\u00e9 nastaven\u00ed mysli neznamen\u00e1 ignorovat fakta. Znamen\u00e1 to uznat fakta, ale nenechat se jimi paralyzovat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. <strong>Nedostatek discipl\u00edny:<\/strong> Motivace v\u00e1s nakopne, ale jen discipl\u00edna v\u00e1s dovede do c\u00edle. Norov\u00e9 nejsou motivovan\u00ed ka\u017ed\u00fd den \u2013 jsou disciplinovan\u00ed a v\u011bd\u00ed, jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch dlouhodob\u011b.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ: \u010cast\u00e9 ot\u00e1zky o tom, jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch<\/h2>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Jak\u00fd je prvn\u00ed krok ke zm\u011bn\u011b nastaven\u00ed mysli?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Prvn\u00edm krokem je uv\u011bdom\u011bn\u00ed si vlastn\u00edch limituj\u00edc\u00edch p\u0159esv\u011bd\u010den\u00ed. Sledujte sv\u00e9 my\u0161lenky b\u011bhem dne. Kdykoliv se p\u0159istihnete p\u0159i v\u00fdmluv\u011b nebo z\u00e1visti, nahra\u010fte tuto my\u0161lenku aktivn\u00edm p\u0159\u00edstupem k \u0159e\u0161en\u00ed, co\u017e je z\u00e1klad toho, jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">M\u016f\u017ee se \u010dlov\u011bk s fixn\u00edm mindsetem opravdu zm\u011bnit?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ano, mozek je plastick\u00fd. Neurov\u011bda potvrzuje, \u017ee m\u016f\u017eeme vytv\u00e1\u0159et nov\u00e9 neuronov\u00e9 dr\u00e1hy. Vy\u017eaduje to ale v\u011bdom\u00e9 \u00fasil\u00ed a opakovan\u00e9 vystupov\u00e1n\u00ed z komfortn\u00ed z\u00f3ny, dokud se nov\u00e9 reakce nestanou automatick\u00fdmi.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Jak pozn\u00e1m, \u017ee m\u00e1m r\u016fstov\u00e9 nastaven\u00ed mysli?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pozn\u00e1te to podle sv\u00e9 reakce na kritiku a ne\u00fasp\u011bch. Pokud kritiku vn\u00edm\u00e1te jako \u00fatok na svou osobu, m\u00e1te sp\u00ed\u0161e fixn\u00ed mindset. Pokud ji vn\u00edm\u00e1te jako cenn\u00fd feedback pro zlep\u0161en\u00ed, pochopili jste, jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Pro\u010d je norsk\u00fd mindset tak \u00fasp\u011b\u0161n\u00fd v byznysu?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Proto\u017ee kombinuje individu\u00e1ln\u00ed zodpov\u011bdnost s kolektivn\u00ed hrdost\u00ed. Norov\u00e9 v\u011b\u0159\u00ed ve svou schopnost usp\u011bt na glob\u00e1ln\u00edm trhu bez ohledu na velikost sv\u00e9 zem\u011b, co\u017e jim d\u00e1v\u00e1 odvahu k velk\u00fdm viz\u00edm a glob\u00e1ln\u00ed expanzi.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00e1 nastaven\u00ed mysli vliv na v\u00fdd\u011blek firmy?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Absolutn\u011b. Firma s r\u016fstov\u00fdm mindsetem se rychleji adaptuje na zm\u011bny trhu, l\u00e9pe inovuje a efektivn\u011bji testuje marketingov\u00e9 strategie. Majitel\u00e9 s r\u016fstov\u00fdm nastaven\u00edm vid\u00ed v probl\u00e9mech p\u0159\u00edle\u017eitosti k ovl\u00e1dnut\u00ed trhu.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Jak souvis\u00ed discipl\u00edna s nastaven\u00edm mysli?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Discipl\u00edna je praktick\u00fdm projevem r\u016fstov\u00e9ho mindsetu. Pokud v\u011b\u0159\u00edte, \u017ee \u00fasil\u00ed vede k v\u00fdsledk\u016fm, je mnohem snaz\u0161\u00ed udr\u017eet discipl\u00ednu i v momentech, kdy se v\u00e1m nechce nebo kdy se neda\u0159\u00ed a kdy \u0159e\u0161\u00edte, jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch? Nen\u00ed to o \u017e\u00e1dn\u00e9m tajn\u00e9m triku nebo ezoterick\u00e9 formuli. Je to o <strong>rozhodnut\u00ed p\u0159estat si st\u011b\u017eovat a za\u010d\u00edt makat<\/strong>. Je to o tom p\u0159estat se d\u00edvat na Norsko (nebo kohokoliv jin\u00e9ho) s pocitem m\u00e9n\u011bcennosti a za\u010d\u00edt budovat vlastn\u00ed hodnotu tady a te\u010f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010cesko m\u00e1 obrovsk\u00fd potenci\u00e1l. M\u00e1me chytr\u00e9 lidi, m\u00e1me \u0161ikovn\u00e9 ruce, ale \u010dasto n\u00e1m chyb\u00ed ta \u201enorsk\u00e1\u201c makovice \u2013 ta nezlomn\u00e1 v\u00edra, \u017ee m\u016f\u017eeme b\u00fdt nejlep\u0161\u00ed na sv\u011bt\u011b. Pokud chceme, aby \u010cesko byla sv\u011btov\u00e1 zna\u010dka, mus\u00edme za\u010d\u00edt u sebe a zjistit, jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch v na\u0161em ka\u017edodenn\u00edm \u017eivot\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zm\u011b\u0148te to, co m\u00e1te v hlav\u011b, a va\u0161e v\u00fdsledky v byznysu i v \u017eivot\u011b se zm\u011bn\u00ed automaticky. Nebude to hned, bude to bolet, ale je to jedin\u00e1 cesta, kter\u00e1 vede ke skute\u010dn\u00e9mu a dlouhodob\u00e9mu \u00fasp\u011bchu. Tak co, jdete do toho, nebo se zase vr\u00e1t\u00edte k televizi a v\u00fdmluv\u00e1m? Jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch je toti\u017e ot\u00e1zka, na kterou mus\u00edte odpov\u011bd\u011bt \u010diny.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cernovsky.cz\/pripadove-studie\">P\u0159\u00edpadov\u00e9 studie na\u0161\u00ed pr\u00e1ce najdete tady.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denn\u011b sd\u00edl\u00edme hodnotn\u00e9 marketingov\u00e9 tipy z praxe na na\u0161e s\u00edt\u011b: <a href=\"https:\/\/www.linkedin.com\/in\/tomascernovsky\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>, <a href=\"https:\/\/www.threads.net\/@tomascernovsky\" target=\"_blank\" rel=\"noopener\">Threads<\/a>, <a href=\"https:\/\/www.tiktok.com\/@tomascernovsky\" target=\"_blank\" rel=\"noopener\">TikTok<\/a>, <a href=\"https:\/\/www.facebook.com\/tomascernovskymarketing\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a href=\"https:\/\/x.com\/tomascernovsky\">X<\/a>, <a href=\"https:\/\/www.youtube.com\/@tomascernovskymarketing\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> a <a href=\"https:\/\/www.instagram.com\/tomascernovsky\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jo, a pokud nev\u00edte, kdo jsme, jak\u00e9 m\u00e1me v\u00fdsledky a co o n\u00e1s \u0159\u00edkaj\u00ed na\u0161i klienti, mrkn\u011bte <a href=\"https:\/\/www.cernovsky.cz\/o-nas\">tady<\/a> a <a href=\"https:\/\/www.cernovsky.cz\/reference\">tady<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cernovsky.cz\/sluzby\">Na\u0161e slu\u017eby najdete na str\u00e1nce specializace zde.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00dasp\u011bch nen\u00ed o po\u010dtu obyvatel nebo zdroj\u00edch, ale o vnit\u0159n\u00edm nastaven\u00ed n\u00e1roda i jednotlivce.<\/p>\n","protected":false},"author":2,"featured_media":10564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_title":"Jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch \u2013 Tom\u00e1\u0161 \u010cernovsk\u00fd","rank_math_description":"Chcete v\u011bd\u011bt, jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch? Odhalte rozd\u00edl mezi \u010desk\u00fdm a norsk\u00fdm mindsetem a zjist\u011bte, jak ment\u00e1ln\u00ed s\u00edla ovliv\u0148uje va\u0161e zisky i\u2026","rank_math_focus_keyword":"jak zm\u011bnit nastaven\u00ed mysli pro \u00fasp\u011bch","_elementor_version":"","_wp_page_template":"","footnotes":""},"categories":[2],"tags":[216,210,215,211,181,214,213,212],"class_list":["post-10562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-produktivita-seberozvoj","tag-houzevnatost","tag-jak-zmenit-nastaveni-mysli-pro-uspech","tag-mentalni-sila","tag-mindset","tag-osobni-rozvoj","tag-podnikani","tag-psychologie-uspechu","tag-rustove-mysleni"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/10562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=10562"}],"version-history":[{"count":4,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/10562\/revisions"}],"predecessor-version":[{"id":11011,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/10562\/revisions\/11011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/10564"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=10562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=10562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=10562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}