{"id":10556,"date":"2026-08-06T10:08:00","date_gmt":"2026-08-06T08:08:00","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=10556"},"modified":"2026-08-03T17:04:15","modified_gmt":"2026-08-03T15:04:15","slug":"jak-uspet-v-krizi","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/jak-uspet-v-krizi\/","title":{"rendered":"Jak usp\u011bt v krizi: Pro\u010d n\u011bkter\u00e9 e-shopy rostou rekordn\u011b a jin\u00e9 bojuj\u00ed o p\u0159e\u017eit\u00ed?"},"content":{"rendered":"\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">TL;DR: Kl\u00ed\u010dov\u00e9 body pro r\u016fst v ka\u017ed\u00e9 dob\u011b<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Trh neum\u00edr\u00e1:<\/strong> To, co m\u00e9dia naz\u00fdvaj\u00ed kriz\u00ed, je \u010dasto jen zm\u011bna spot\u0159ebitelsk\u00e9ho chov\u00e1n\u00ed, na kterou v\u00edt\u011bzov\u00e9 reaguj\u00ed rychleji.<\/li>\n\n\n\n<li><strong>Data mluv\u00ed jasn\u011b:<\/strong> I v dob\u011b proklamovan\u00e9 recese v\u00edce ne\u017e 50 % na\u0161ich klient\u016f soustavn\u011b roste v obratu i zisku.<\/li>\n\n\n\n<li><strong>Mindset v\u00edt\u011bze:<\/strong> \u00dasp\u011b\u0161n\u00ed majitel\u00e9 nehledaj\u00ed v\u00fdmluvy v makroekonomice, ale soust\u0159ed\u00ed se na intern\u00ed efektivitu a exekuci.<\/li>\n\n\n\n<li><strong>Kl\u00ed\u010d k \u00fasp\u011bchu:<\/strong> Extr\u00e9mn\u00ed testov\u00e1n\u00ed kreativ, lad\u011bn\u00ed konverzn\u00edho pom\u011bru (CRO) a neust\u00e1l\u00e9 zvy\u0161ov\u00e1n\u00ed lifetime value (LTV) z\u00e1kazn\u00edka.<\/li>\n\n\n\n<li><strong>Akce m\u00edsto st\u00ed\u017enost\u00ed:<\/strong> Zat\u00edmco konkurence \u0161et\u0159\u00ed na marketingu, v\u00edt\u011bzov\u00e9 \u201e\u0161lapou na plyn\u201c a kupuj\u00ed si pod\u00edl na trhu levn\u011bji.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tento \u010dl\u00e1nek je upraven\u00fdm p\u0159episem YouTube videa od Tom\u00e1\u0161e \u010cernovsk\u00e9ho z <a href=\"https:\/\/www.youtube.com\/@tomascernovskymarketing\" target=\"_blank\" rel=\"noopener\">YouTube kan\u00e1lu specializuj\u00edc\u00edho se na online marketing<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud preferujete video m\u00edsto \u010dl\u00e1nku, m\u016f\u017eete se na n\u011bj pod\u00edvat n\u00ed\u017ee.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Trhy neklesaj\u00ed. Na\u0161e eshopy l\u00e1mou rekordy. Adaptujte se. | R2B EP. 020 Cernovsky \ud83c\udde8\ud83c\uddff\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/-87JMV_DvXQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"podcast-platform-links\" style=\"display:flex;align-items:center;gap:12px;flex-wrap:wrap;margin:28px 0\"><span style=\"font-weight:600\">\ud83c\udfa7 Poslechn\u011bte si tento d\u00edl tak\u00e9 jako podcast:<\/span><a href=\"https:\/\/open.spotify.com\/episode\/7xEzJqqvL9obNyXEoGUPeE\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;padding:9px 18px;border-radius:999px;background:#1DB954;color:#ffffff;text-decoration:none;font-weight:600;font-size:14px;line-height:1\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M12 0C5.4 0 0 5.4 0 12s5.4 12 12 12 12-5.4 12-12S18.66 0 12 0zm5.521 17.34c-.24.359-.66.48-1.021.24-2.82-1.74-6.36-2.101-10.561-1.141-.418.122-.779-.179-.899-.539-.12-.421.18-.78.54-.9 4.56-1.021 8.52-.6 11.64 1.32.42.18.479.659.301 1.02zm1.44-3.3c-.301.42-.841.6-1.262.3-3.239-1.98-8.159-2.58-11.939-1.38-.479.12-1.02-.12-1.14-.6-.12-.48.12-1.021.6-1.141C9.6 9.9 15 10.561 18.72 12.84c.361.181.54.78.241 1.2zm.12-3.36C15.24 8.4 8.82 8.16 5.16 9.301c-.6.179-1.2-.181-1.38-.721-.18-.601.18-1.2.72-1.381 4.26-1.26 11.28-1.02 15.721 1.621.539.3.719 1.02.419 1.56-.299.421-1.02.599-1.559.3z\"\/><\/svg><span>Spotify<\/span><\/a><a href=\"https:\/\/podcasts.apple.com\/cz\/podcast\/trhy-neklesaj%C3%AD-na%C5%A1e-eshopy-l%C3%A1mou-rekordy-adaptujte\/id6788784219?i=1000775986472&#038;uo=4\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;padding:9px 18px;border-radius:999px;background:#9933CC;color:#ffffff;text-decoration:none;font-weight:600;font-size:14px;line-height:1\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M5.34 0A5.328 5.328 0 000 5.34v13.32A5.328 5.328 0 005.34 24h13.32A5.328 5.328 0 0024 18.66V5.34A5.328 5.328 0 0018.66 0zm6.525 2.568c2.336 0 4.448.902 6.056 2.587 1.224 1.272 1.912 2.619 2.264 4.392.12.59.12 2.2.007 2.864a8.506 8.506 0 01-3.24 5.296c-.608.46-2.096 1.261-2.336 1.261-.088 0-.096-.091-.056-.46.072-.592.144-.715.48-.856.536-.224 1.448-.874 2.008-1.435a7.644 7.644 0 002.008-3.536c.208-.824.184-2.656-.048-3.504-.728-2.696-2.928-4.792-5.624-5.352-.784-.16-2.208-.16-3 0-2.728.56-4.984 2.76-5.672 5.528-.184.752-.184 2.584 0 3.336.456 1.832 1.64 3.512 3.192 4.512.304.2.672.408.824.472.336.144.408.264.472.856.04.36.03.464-.056.464-.056 0-.464-.176-.896-.384l-.04-.03c-2.472-1.216-4.056-3.274-4.632-6.012-.144-.706-.168-2.392-.03-3.04.36-1.74 1.048-3.1 2.192-4.304 1.648-1.737 3.768-2.656 6.128-2.656zm.134 2.81c.409.004.803.04 1.106.106 2.784.62 4.76 3.408 4.376 6.174-.152 1.114-.536 2.03-1.216 2.88-.336.43-1.152 1.15-1.296 1.15-.023 0-.048-.272-.048-.603v-.605l.416-.496c1.568-1.878 1.456-4.502-.256-6.224-.664-.67-1.432-1.064-2.424-1.246-.64-.118-.776-.118-1.448-.008-1.02.167-1.81.562-2.512 1.256-1.72 1.704-1.832 4.342-.264 6.222l.413.496v.608c0 .336-.027.608-.06.608-.03 0-.264-.16-.512-.36l-.034-.011c-.832-.664-1.568-1.842-1.872-2.997-.184-.698-.184-2.024.008-2.72.504-1.878 1.888-3.335 3.808-4.019.41-.145 1.133-.22 1.814-.211zm-.13 2.99c.31 0 .62.06.844.178.488.253.888.745 1.04 1.259.464 1.578-1.208 2.96-2.72 2.254h-.015c-.712-.331-1.096-.956-1.104-1.77 0-.733.408-1.371 1.112-1.745.224-.117.534-.176.844-.176zm-.011 4.728c.988-.004 1.706.349 1.97.97.198.464.124 1.932-.218 4.302-.232 1.656-.36 2.074-.68 2.356-.44.39-1.064.498-1.656.288h-.003c-.716-.257-.87-.605-1.164-2.644-.341-2.37-.416-3.838-.218-4.302.262-.616.974-.966 1.97-.97z\"\/><\/svg><span>Apple Podcasts<\/span><\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d je \u201ekrize e-commerce\u201c \u010dasto jen nebezpe\u010dn\u00fd m\u00fdtus?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Krize e-commerce je term\u00edn, kter\u00fd v posledn\u00edch letech pln\u00ed titulky m\u00e9di\u00ed. \u010casto sly\u0161\u00edme o klesaj\u00edc\u00edch tr\u017eb\u00e1ch, ochlazen\u00ed popt\u00e1vky a pesimistick\u00fdch vyhl\u00eddk\u00e1ch. Z m\u00e9 praxe, kdy spravujeme des\u00edtky klient\u016f nap\u0159\u00ed\u010d obory, v\u0161ak vid\u00edm zcela jin\u00fd obraz. <strong>Jak usp\u011bt v krizi<\/strong>, kdy\u017e v\u0161ichni kolem mluv\u00ed o poklesu? Odpov\u011b\u010f le\u017e\u00ed v datech, nikoliv v pocitech nebo novinov\u00fdch titulc\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e9dia \u010dasto pracuj\u00ed se strachem, proto\u017ee strach generuje prokliky a pozornost. Realita na\u0161ich report\u016f ale ukazuje, \u017ee v\u00edc ne\u017e polovina firem, o kter\u00e9 se star\u00e1me, aktu\u00e1ln\u011b generuje rekordn\u00ed revenue a zisky. Nen\u00ed to n\u00e1hoda ani \u0161t\u011bst\u00ed. Je to v\u00fdsledek syst\u00e9mu, kter\u00fd ignoruje vn\u011bj\u0161\u00ed \u201e\u0161um\u201c a soust\u0159ed\u00ed se na to, co lze re\u00e1ln\u011b ovlivnit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud v\u00e1\u0161 byznys stagnuje, zat\u00edmco konkurence roste, probl\u00e9mem nen\u00ed trh. Trh je pouze prost\u0159ed\u00ed. <strong>Skute\u010dn\u00fdm bottleneckem b\u00fdv\u00e1 adaptabilita a ochrana star\u00fdch, nefunguj\u00edc\u00edch model\u016f.<\/strong> V\u00edt\u011bzov\u00e9 v t\u00e9to dob\u011b nejsou ti, kte\u0159\u00ed maj\u00ed nejv\u011bt\u0161\u00ed rozpo\u010dty, ale ti, kte\u0159\u00ed maj\u00ed nejv\u011bt\u0161\u00ed discipl\u00ednu v testov\u00e1n\u00ed a exekuci.<\/p>\n\n\n\n<div class=\"cta-case_study\"><style>.cta-case_study{position:relative;background:#0F2A4F;color:#ffffff;padding:clamp(32px,5vw,52px);border-radius:20px;margin:52px 0 40px;box-shadow:0 12px 32px -12px rgba(0,0,0,0.35);}.cta-case_study .cta-badge{position:absolute;top:-15px;right:26px;background:#FACC15;transform:skew(-21deg);padding:9px 20px;border-radius:6px;box-shadow:0 6px 14px -4px rgba(0,0,0,0.35);}.cta-case_study .cta-badge span{display:inline-block;transform:skew(21deg);color:#111827;font-size:12.5px;font-weight:800;letter-spacing:0.09em;text-transform:uppercase;line-height:1;}@media (max-width:600px){.cta-case_study .cta-badge{right:14px;}}.cta-case_study > *:first-child{margin-top:0 !important;}.cta-case_study > *:last-child{margin-bottom:0 !important;}.cta-case_study p{color:rgba(255,255,255,0.92);font-size:17px;line-height:1.65;margin:0 0 16px 0;max-width:64ch;}.cta-case_study .cta-eyebrow{display:inline-block;font-size:12px;font-weight:700;letter-spacing:0.1em;text-transform:uppercase;color:rgba(255,255,255,0.72);background:rgba(255,255,255,0.12);padding:6px 12px;border-radius:999px;margin:0 0 18px 0;line-height:1.3;}.cta-case_study p strong{display:block;color:#ffffff;font-size:clamp(24px,3.2vw,30px);font-weight:800;line-height:1.22;letter-spacing:-0.015em;margin:0 0 14px 0;}.cta-case_study ul{list-style:none;padding:0;margin:0 0 20px 0;}.cta-case_study ul li{position:relative;color:rgba(255,255,255,0.92);padding-left:30px;margin:0 0 10px 0;line-height:1.55;font-size:16.5px;}.cta-case_study ul li:last-child{margin-bottom:0;}.cta-case_study ul li::before{content:\"\u2713\";position:absolute;left:0;top:-1px;font-weight:800;color:#ffffff;background:rgba(255,255,255,0.16);width:20px;height:20px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:12px;}.cta-case_study .cta-proof{font-size:14px;font-style:italic;color:rgba(255,255,255,0.72);margin:18px 0 0 0;line-height:1.5;}.cta-case_study .cta-btn-row{margin-top:28px;}.cta-case_study a.cta-btn{display:inline-block;background:#ffffff;color:#111827 !important;font-size:17px;font-weight:700;line-height:1;padding:17px 34px;border-radius:999px;text-decoration:none;letter-spacing:0.01em;box-shadow:0 6px 18px -6px rgba(0,0,0,0.4);transition:transform .15s ease,box-shadow .15s ease;}.cta-case_study a.cta-btn:hover{transform:translateY(-2px);box-shadow:0 10px 24px -6px rgba(0,0,0,0.45);color:#111827 !important;}<\/style><div class=\"cta-badge\"><span>Case study<\/span><\/div><p><strong>Chcete vid\u011bt, jak jsme klientovi vyt\u00e1hli ROAS na 10+ p\u0159i \u0161k\u00e1lov\u00e1n\u00ed kampan\u00ed?<\/strong><\/p><p>St\u00e1hn\u011bte si zdarma p\u0159\u00edpadovou studii, zjist\u00edte <b>konkr\u00e9tn\u00ed strategie, \u010d\u00edsla a kreativy<\/b>, kter\u00e9 fungovaly.<\/p><ul><li>P\u0159esn\u00fd setup kampan\u00ed a rozpo\u010dt\u016f<\/li><li>Kreativy, kter\u00e9 vedly k 10\u00d7 ROAS<\/li><li>Postup, kter\u00fd m\u016f\u017eete zopakovat krok za krokem<\/li><\/ul><div class=\"cta-btn-row\"><a class=\"cta-btn\" href=\"https:\/\/crnv.cz\/p\/z-skejte-zdarma-p-stup-k-p-padov-studii-10x-n-vratnost-facebook-reklamy-za-365-dn-proinvestov-no-p-es-1-milion-k--zmbypprm9\" rel=\"noopener\" target=\"_blank\">St\u00e1hnout p\u0159\u00edpadovou studii \u2192<\/a><\/div><\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Jak usp\u011bt v krizi pomoc\u00ed dat: Co d\u011blaj\u00ed rostouc\u00ed e-shopy jinak?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dasp\u011b\u0161n\u00e9 firmy, kter\u00e9 v sou\u010dasnosti l\u00e1mou rekordy, maj\u00ed jedno spole\u010dn\u00e9: <strong>p\u0159estaly se vymlouvat na makroekonomick\u00e1 data a za\u010daly se d\u00edvat do vlastn\u00edch P&amp;L tabulek.<\/strong> Kdy\u017e za mnou p\u0159ijde klient s t\u00edm, \u017ee \u201ev\u0161em v oboru to te\u010f pad\u00e1\u201c, moje prvn\u00ed ot\u00e1zka v\u017edy sm\u011b\u0159uje na tvrd\u00e1 data. \u010casto zjist\u00edme, \u017ee propad nen\u00ed celoplo\u0161n\u00fd, ale t\u00fdk\u00e1 se jen t\u011bch, kte\u0159\u00ed zamrzli v minulosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rostouc\u00ed e-shopy dnes ne\u0159e\u0161\u00ed jen traffic. To je star\u00fd p\u0159\u00edstup. <strong>Jak usp\u011bt v krizi<\/strong> dnes znamen\u00e1 \u0159e\u0161it marketing jako propojen\u00fd syst\u00e9m. Pokud v\u00e1m kles\u00e1 mar\u017ee kv\u016fli drah\u00e9 doprav\u011b nebo energi\u00edm, mus\u00edte to kompenzovat vy\u0161\u0161\u00edm konverzn\u00edm pom\u011brem nebo vy\u0161\u0161\u00ed pr\u016fm\u011brnou hodnotou objedn\u00e1vky (AOV). Klienti, kter\u00fdm se da\u0159\u00ed, maj\u00ed pokoru k dat\u016fm a naslouchaj\u00ed rad\u00e1m expert\u016f, i kdy\u017e jsou nep\u0159\u00edjemn\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V praxi vid\u00edme, \u017ee firmy rostou tehdy, kdy\u017e p\u0159estanou vn\u00edmat marketing jako n\u00e1klad a za\u010dnou ho br\u00e1t jako investici do akvizice pod\u00edlu na trhu.<\/strong> Zat\u00edmco ostatn\u00ed v panice vyp\u00ednaj\u00ed kampan\u011b, uvol\u0148uj\u00ed prostor v aukci. To je nejlep\u0161\u00ed \u010das pro agresivn\u00ed r\u016fst. Pokud m\u00e1te ziskov\u00fd model, ka\u017ed\u00e1 koruna, kterou te\u010f neinvestujete, je u\u0161l\u00e1 p\u0159\u00edle\u017eitost, kterou si vezme konkurence.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Psychologie \u00fasp\u011bchu: Pro\u010d je mindset majitele d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e algoritmus?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u016f\u017eete m\u00edt nejlep\u0161\u00edho PPC specialistu na sv\u011bt\u011b, ale pokud je v\u00e1\u0161 mindset nastaven na p\u0159e\u017e\u00edv\u00e1n\u00ed a defenzivu, nikdy neproraz\u00edte. <strong>Jak usp\u011bt v krizi<\/strong> za\u010d\u00edn\u00e1 v hlav\u011b majitele firmy. Vid\u00edm propastn\u00fd rozd\u00edl mezi klienty, kte\u0159\u00ed hledaj\u00ed zp\u016fsoby, jak v\u011bci \u201epushnout\u201c, a t\u011bmi, kte\u0159\u00ed hledaj\u00ed potvrzen\u00ed pro sv\u00e9 obavy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dasp\u011b\u0161n\u00ed podnikatel\u00e9 ch\u00e1pou, \u017ee podnik\u00e1n\u00ed je o neust\u00e1l\u00e9m \u0159e\u0161en\u00ed probl\u00e9m\u016f. Krize nen\u00ed stopka, je to jen jin\u00fd set parametr\u016f, ve kter\u00e9m mus\u00edte hr\u00e1t. Pokud trh kles\u00e1 o 10 %, ale vy zv\u00fd\u0161\u00edte efektivitu sv\u00e9 kreativy o 30 %, st\u00e1le rostete. <strong>V\u011bt\u0161ina firem d\u011bl\u00e1 tu chybu, \u017ee v krizi ztuhne \u2014 p\u0159estanou experimentovat, p\u0159estanou inovovat a \u010dekaj\u00ed, a\u017e se \u201ebou\u0159e p\u0159e\u017eene\u201c.<\/strong> To je recept na pomalou smrt.<\/p>\n\n\n\n<div class=\"cta-consultation\"><style>.cta-consultation{position:relative;background:#111827;color:#ffffff;padding:clamp(32px,5vw,52px);border-radius:20px;margin:52px 0 40px;box-shadow:0 12px 32px -12px rgba(0,0,0,0.35);}.cta-consultation .cta-badge{position:absolute;top:-15px;right:26px;background:#4ADE80;transform:skew(-21deg);padding:9px 20px;border-radius:6px;box-shadow:0 6px 14px -4px rgba(0,0,0,0.35);}.cta-consultation .cta-badge span{display:inline-block;transform:skew(21deg);color:#111827;font-size:12.5px;font-weight:800;letter-spacing:0.09em;text-transform:uppercase;line-height:1;}@media (max-width:600px){.cta-consultation .cta-badge{right:14px;}}.cta-consultation > *:first-child{margin-top:0 !important;}.cta-consultation > *:last-child{margin-bottom:0 !important;}.cta-consultation p{color:rgba(255,255,255,0.92);font-size:17px;line-height:1.65;margin:0 0 16px 0;max-width:64ch;}.cta-consultation .cta-eyebrow{display:inline-block;font-size:12px;font-weight:700;letter-spacing:0.1em;text-transform:uppercase;color:rgba(255,255,255,0.72);background:rgba(255,255,255,0.12);padding:6px 12px;border-radius:999px;margin:0 0 18px 0;line-height:1.3;}.cta-consultation p strong{display:block;color:#ffffff;font-size:clamp(24px,3.2vw,30px);font-weight:800;line-height:1.22;letter-spacing:-0.015em;margin:0 0 14px 0;}.cta-consultation ul{list-style:none;padding:0;margin:0 0 20px 0;}.cta-consultation ul li{position:relative;color:rgba(255,255,255,0.92);padding-left:30px;margin:0 0 10px 0;line-height:1.55;font-size:16.5px;}.cta-consultation ul li:last-child{margin-bottom:0;}.cta-consultation ul li::before{content:\"\u2713\";position:absolute;left:0;top:-1px;font-weight:800;color:#ffffff;background:rgba(255,255,255,0.16);width:20px;height:20px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:12px;}.cta-consultation .cta-proof{font-size:14px;font-style:italic;color:rgba(255,255,255,0.72);margin:18px 0 0 0;line-height:1.5;}.cta-consultation .cta-btn-row{margin-top:28px;}.cta-consultation a.cta-btn{display:inline-block;background:#ffffff;color:#111827 !important;font-size:17px;font-weight:700;line-height:1;padding:17px 34px;border-radius:999px;text-decoration:none;letter-spacing:0.01em;box-shadow:0 6px 18px -6px rgba(0,0,0,0.4);transition:transform .15s ease,box-shadow .15s ease;}.cta-consultation a.cta-btn:hover{transform:translateY(-2px);box-shadow:0 10px 24px -6px rgba(0,0,0,0.45);color:#111827 !important;}<\/style><div class=\"cta-badge\"><span>Konzultace zdarma<\/span><\/div><p><strong>15 minut s Tom\u00e1\u0161em<\/strong><\/p><p>Zeptejte se Tom\u00e1\u0161e na cokoliv. Pod\u00edv\u00e1 se na va\u0161e kampan\u011b a \u0159ekne v\u00e1m, <b>kde vid\u00ed nejv\u011bt\u0161\u00ed brzdy r\u016fstu<\/b> a co by doporu\u010doval otestovat jako prvn\u00ed.<\/p><ul><li>Zp\u011btn\u00e1 vazba na v\u00e1\u0161 marketing<\/li><li>Doporu\u010den\u00ed priorit, co \u0159e\u0161it hned<\/li><li>Bez z\u00e1vazk\u016f a bez tlaku<\/li><\/ul><div class=\"cta-btn-row\"><a class=\"cta-btn\" href=\"https:\/\/cal.eu\/tomas-cernovsky\/15min\" rel=\"noopener\" target=\"_blank\">Rezervovat 15 minut \u2192<\/a><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Z m\u00fdch zku\u0161enost\u00ed vypl\u00fdv\u00e1, \u017ee ti nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed maj\u00ed mentalitu \u201eHead down and work\u201c. Ne\u0159e\u0161\u00ed, co d\u011bl\u00e1 vl\u00e1da nebo co p\u00ed\u0161\u00ed na port\u00e1lech. \u0158e\u0161\u00ed, jestli dnes nasadili 5 nov\u00fdch verz\u00ed reklam a jestli jejich landing page konvertuje l\u00e9pe ne\u017e v\u010dera. Tento radik\u00e1ln\u00ed fokus na vlastn\u00ed v\u00fdkon je to, co odd\u011bluje v\u00edt\u011bze od pora\u017een\u00fdch. <strong>V podnik\u00e1n\u00ed neexistuje neutralita \u2014 bu\u010f rostete, nebo um\u00edr\u00e1te.<\/strong><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Framework 3 pil\u00ed\u0159\u016f pro r\u016fst v krizi:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">1.  <strong>Produktov\u00e1 dominance:<\/strong> Je v\u00e1\u0161 produkt skute\u010dn\u011b nejlep\u0161\u00ed \u0159e\u0161en\u00ed na trhu, nebo jen kopie n\u011b\u010deho jin\u00e9ho? 2.  <strong>Marketingov\u00e1 exekuce:<\/strong> Testujete alespo\u0148 20\u201350 nov\u00fdch kreativ m\u011bs\u00ed\u010dn\u011b? Pokud ne, netestujete dost. 3.  <strong>Ekonomika jednotky:<\/strong> Zn\u00e1te sv\u00e9 p\u0159esn\u00e9 mar\u017ee po zapo\u010dten\u00ed v\u0161ech n\u00e1klad\u016f na akvizici (CAC) a lifetime value (LTV)?<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Testov\u00e1n\u00ed jako jedin\u00e1 jistota v nejist\u00e9 dob\u011b: Jak usp\u011bt v krizi?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud se pt\u00e1te, <strong>jak usp\u011bt v krizi<\/strong>, odpov\u011b\u010f se skr\u00fdv\u00e1 v objemu va\u0161ich experiment\u016f. V dob\u00e1ch, kdy se chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f m\u011bn\u00ed, p\u0159est\u00e1vaj\u00ed star\u00e9 \u201eosv\u011bd\u010den\u00e9\u201c reklamy fungovat. To, co fungovalo p\u0159ed rokem, je dnes pravd\u011bpodobn\u011b neefektivn\u00ed. Jedinou cestou, jak naj\u00edt nov\u00fd funk\u010dn\u00ed model, je masivn\u00ed testov\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mnoho firem mi \u0159\u00edk\u00e1, \u017ee nemaj\u00ed \u010das nebo lidi na to, aby tvo\u0159ili des\u00edtky variant reklam. To je ale pr\u00e1v\u011b ten moment, kdy prohr\u00e1vaj\u00ed. <strong>Kreativa tvo\u0159\u00ed v dne\u0161n\u00edm sv\u011bt\u011b automatizovan\u00fdch kampan\u00ed (jako Advantage+ nebo Performance Max) 70\u201380 % \u00fasp\u011bchu.<\/strong> Algoritmus je chytr\u00fd, ale pot\u0159ebuje \u201epalivo\u201c ve form\u011b kvalitn\u00edho obsahu. Pokud mu d\u00e1v\u00e1te st\u00e1le to sam\u00e9, nem\u016f\u017eete \u010dekat jin\u00e9 v\u00fdsledky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Z m\u00e9 zku\u0161enosti s v\u00edce ne\u017e 200 klienty v\u00edm, \u017ee jeden \u201ev\u00edt\u011bzn\u00fd\u201c vizu\u00e1l nebo video dok\u00e1\u017ee oto\u010dit profitabilitu cel\u00e9ho m\u011bs\u00edce.<\/strong> Ale abyste ten jeden kousek na\u0161li, mus\u00edte jich pravd\u011bpodobn\u011b otestovat pades\u00e1t. \u00dasp\u011b\u0161n\u00ed klienti tuto hru ch\u00e1pou a investuj\u00ed do tvorby obsahu stejn\u011b intenzivn\u011b jako do samotn\u00e9ho kreditu na reklamu. Podobn\u00e9 experimenty p\u0159esn\u011b ukazuj\u00ed, <strong>jak usp\u011bt v krizi<\/strong>.<\/p>\n\n\n\n<div class=\"cta-ai_tool_waitlist\"><style>.cta-ai_tool_waitlist{position:relative;background:#D97706;color:#ffffff;padding:clamp(32px,5vw,52px);border-radius:20px;margin:52px 0 40px;box-shadow:0 12px 32px -12px rgba(0,0,0,0.35);}.cta-ai_tool_waitlist .cta-badge{position:absolute;top:-15px;right:26px;background:#FFFFFF;transform:skew(-21deg);padding:9px 20px;border-radius:6px;box-shadow:0 6px 14px -4px rgba(0,0,0,0.35);}.cta-ai_tool_waitlist .cta-badge span{display:inline-block;transform:skew(21deg);color:#111827;font-size:12.5px;font-weight:800;letter-spacing:0.09em;text-transform:uppercase;line-height:1;}@media (max-width:600px){.cta-ai_tool_waitlist .cta-badge{right:14px;}}.cta-ai_tool_waitlist > *:first-child{margin-top:0 !important;}.cta-ai_tool_waitlist > *:last-child{margin-bottom:0 !important;}.cta-ai_tool_waitlist p{color:rgba(255,255,255,0.92);font-size:17px;line-height:1.65;margin:0 0 16px 0;max-width:64ch;}.cta-ai_tool_waitlist .cta-eyebrow{display:inline-block;font-size:12px;font-weight:700;letter-spacing:0.1em;text-transform:uppercase;color:rgba(255,255,255,0.72);background:rgba(255,255,255,0.12);padding:6px 12px;border-radius:999px;margin:0 0 18px 0;line-height:1.3;}.cta-ai_tool_waitlist p strong{display:block;color:#ffffff;font-size:clamp(24px,3.2vw,30px);font-weight:800;line-height:1.22;letter-spacing:-0.015em;margin:0 0 14px 0;}.cta-ai_tool_waitlist ul{list-style:none;padding:0;margin:0 0 20px 0;}.cta-ai_tool_waitlist ul li{position:relative;color:rgba(255,255,255,0.92);padding-left:30px;margin:0 0 10px 0;line-height:1.55;font-size:16.5px;}.cta-ai_tool_waitlist ul li:last-child{margin-bottom:0;}.cta-ai_tool_waitlist ul li::before{content:\"\u2713\";position:absolute;left:0;top:-1px;font-weight:800;color:#ffffff;background:rgba(255,255,255,0.16);width:20px;height:20px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:12px;}.cta-ai_tool_waitlist .cta-proof{font-size:14px;font-style:italic;color:rgba(255,255,255,0.72);margin:18px 0 0 0;line-height:1.5;}.cta-ai_tool_waitlist .cta-btn-row{margin-top:28px;}.cta-ai_tool_waitlist a.cta-btn{display:inline-block;background:#ffffff;color:#111827 !important;font-size:17px;font-weight:700;line-height:1;padding:17px 34px;border-radius:999px;text-decoration:none;letter-spacing:0.01em;box-shadow:0 6px 18px -6px rgba(0,0,0,0.4);transition:transform .15s ease,box-shadow .15s ease;}.cta-ai_tool_waitlist a.cta-btn:hover{transform:translateY(-2px);box-shadow:0 10px 24px -6px rgba(0,0,0,0.45);color:#111827 !important;}<\/style><div class=\"cta-badge\"><span>AI n\u00e1stroj<\/span><\/div><p><strong>AI n\u00e1stroj, kter\u00fd b\u011bhem minut generuje des\u00edtky reklam<\/strong><\/p><p>Facebook, Instagram, Google Ads i Sklik, <b>des\u00edtky hotov\u00fdch kreativ b\u011bhem vte\u0159in<\/b>. U\u017e nikdy ne\u010dekejte na grafika, kter\u00fd limituje v\u00fdsledky va\u0161ich kampan\u00ed.<\/p><ul><li>Bannery a kreativy, kter\u00e9 funguj\u00ed ve v\u00fdkonu<\/li><li>Varianty pro A\/B testov\u00e1n\u00ed na p\u00e1r kliknut\u00ed<\/li><li>V\u0161echny form\u00e1ty (1:1, 4:5, 9:16 a dal\u0161\u00ed)<\/li><\/ul><p class=\"cta-proof\">Prvn\u00edch 100 lid\u00ed na waitlistu z\u00edsk\u00e1 cenu, kterou u\u017e nikdo jin\u00fd nedostane.<\/p><div class=\"cta-btn-row\"><a class=\"cta-btn\" href=\"https:\/\/cernovsky.notion.site\/35d084e18bd881aca5b8f965ad8893a6\" rel=\"noopener\" target=\"_blank\">Chci to \u2192<\/a><\/div><\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d je te\u010f nejlep\u0161\u00ed \u010das na investice do brandu a v\u00fdkonu?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Paradoxem kriz\u00ed je, \u017ee jsou nejlep\u0161\u00edm obdob\u00edm pro budov\u00e1n\u00ed tr\u017en\u00edho pod\u00edlu. V\u011bt\u0161ina va\u0161ich konkurent\u016f je vystra\u0161en\u00e1. \u0160et\u0159\u00ed, propou\u0161t\u011bj\u00ed a tlum\u00ed marketingovou komunikaci. To znamen\u00e1, \u017ee pozornost z\u00e1kazn\u00edka je v aukci \u201elevn\u011bj\u0161\u00ed\u201c nebo minim\u00e1ln\u011b m\u00e9n\u011b saturovan\u00e1 agresivn\u00ed konkurenc\u00ed. <strong>Jak usp\u011bt v krizi<\/strong> znamen\u00e1 vyu\u017e\u00edt toto ticho ve sv\u016fj prosp\u011bch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e mluv\u00edm o investic\u00edch, nemysl\u00edm t\u00edm bezhlav\u00e9 p\u00e1len\u00ed pen\u011bz. Mluv\u00edm o chytr\u00e9m v\u00fdkonnostn\u00edm marketingu podlo\u017een\u00e9m brandem. Lid\u00e9 v krizi nekupuj\u00ed m\u00e9n\u011b, ale kupuj\u00ed opatrn\u011bji. Hledaj\u00ed d\u016fv\u011bru, stabilitu a jasnou hodnotu. Pokud v t\u00e9to dob\u011b zmiz\u00edte z jejich o\u010d\u00ed, zapomenou na v\u00e1s. Pokud naopak z\u016fstanete viditeln\u00ed a relevantn\u00ed, vybudujete si pouto, kter\u00e9 p\u0159etrv\u00e1 i po odezn\u011bn\u00ed recese. Tato strategie je z\u00e1kladem toho, <strong>jak usp\u011bt v krizi<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Statistiky ukazuj\u00ed, \u017ee firmy, kter\u00e9 v recesi nesn\u00ed\u017eily v\u00fddaje na marketing, rostly v n\u00e1sleduj\u00edc\u00edm obdob\u00ed zotaven\u00ed 3\u00d7 rychleji ne\u017e jejich konkurence.<\/strong> To nen\u00ed teorie, to je historie opakuj\u00edc\u00ed se v ka\u017ed\u00e9m ekonomick\u00e9m cyklu. Ot\u00e1zkou nen\u00ed, jestli si m\u016f\u017eete dovolit inzerovat, ale jestli si m\u016f\u017eete dovolit p\u0159estat.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Jak efektivn\u011b \u0161k\u00e1lovat a jak usp\u011bt v krizi, kdy\u017e se trh zd\u00e1 b\u00fdt proti v\u00e1m?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160k\u00e1lov\u00e1n\u00ed v krizi vy\u017eaduje chirurgickou p\u0159esnost. Zapome\u0148te na plo\u0161n\u00e9 zvy\u0161ov\u00e1n\u00ed rozpo\u010dt\u016f. Mus\u00edte j\u00edt cestou \u201eziskov\u00e9ho \u0161k\u00e1lov\u00e1n\u00ed\u201c. To znamen\u00e1 identifikovat segmenty, produkty nebo \u00fahly komunikace, kter\u00e9 vykazuj\u00ed nadpr\u016fm\u011brnou efektivitu, a ty pak agresivn\u011b podpo\u0159it. <strong>Jak usp\u011bt v krizi<\/strong> v oblasti scale-upu znamen\u00e1 b\u00fdt flexibiln\u00ed v p\u0159esouv\u00e1n\u00ed budget\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00edm z kl\u00ed\u010dov\u00fdch n\u00e1stroj\u016f, kter\u00e9 u na\u0161ich nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edch klient\u016f pou\u017e\u00edv\u00e1me, je <strong>metodika neust\u00e1l\u00e9ho vyhodnocov\u00e1n\u00ed p\u0159\u00ednosu (Incremental ROAS)<\/strong>. Nesledujeme jen to, co n\u00e1m p\u00ed\u0161e Ads Manager, ale d\u00edv\u00e1me se na celkov\u00fd dopad na byznys. Pokud zv\u00fd\u0161\u00edme spend o 20 %, o kolik re\u00e1ln\u011b vzrostl \u010dist\u00fd zisk po ode\u010dten\u00ed v\u0161ech n\u00e1klad\u016f? Tato \u00farove\u0148 p\u0159em\u00fd\u0161len\u00ed definuje to, <strong>jak usp\u011bt v krizi<\/strong>.<\/p>\n\n\n\n<div class=\"cta-agency\"><style>.cta-agency{position:relative;background:#E03A2F;color:#ffffff;padding:clamp(32px,5vw,52px);border-radius:20px;margin:52px 0 40px;box-shadow:0 12px 32px -12px rgba(0,0,0,0.35);}.cta-agency .cta-badge{position:absolute;top:-15px;right:26px;background:#FACC15;transform:skew(-21deg);padding:9px 20px;border-radius:6px;box-shadow:0 6px 14px -4px rgba(0,0,0,0.35);}.cta-agency .cta-badge span{display:inline-block;transform:skew(21deg);color:#111827;font-size:12.5px;font-weight:800;letter-spacing:0.09em;text-transform:uppercase;line-height:1;}@media (max-width:600px){.cta-agency .cta-badge{right:14px;}}.cta-agency > *:first-child{margin-top:0 !important;}.cta-agency > *:last-child{margin-bottom:0 !important;}.cta-agency p{color:rgba(255,255,255,0.92);font-size:17px;line-height:1.65;margin:0 0 16px 0;max-width:64ch;}.cta-agency .cta-eyebrow{display:inline-block;font-size:12px;font-weight:700;letter-spacing:0.1em;text-transform:uppercase;color:rgba(255,255,255,0.72);background:rgba(255,255,255,0.12);padding:6px 12px;border-radius:999px;margin:0 0 18px 0;line-height:1.3;}.cta-agency p strong{display:block;color:#ffffff;font-size:clamp(24px,3.2vw,30px);font-weight:800;line-height:1.22;letter-spacing:-0.015em;margin:0 0 14px 0;}.cta-agency ul{list-style:none;padding:0;margin:0 0 20px 0;}.cta-agency ul li{position:relative;color:rgba(255,255,255,0.92);padding-left:30px;margin:0 0 10px 0;line-height:1.55;font-size:16.5px;}.cta-agency ul li:last-child{margin-bottom:0;}.cta-agency ul li::before{content:\"\u2713\";position:absolute;left:0;top:-1px;font-weight:800;color:#ffffff;background:rgba(255,255,255,0.16);width:20px;height:20px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:12px;}.cta-agency .cta-proof{font-size:14px;font-style:italic;color:rgba(255,255,255,0.72);margin:18px 0 0 0;line-height:1.5;}.cta-agency .cta-btn-row{margin-top:28px;}.cta-agency a.cta-btn{display:inline-block;background:#ffffff;color:#111827 !important;font-size:17px;font-weight:700;line-height:1;padding:17px 34px;border-radius:999px;text-decoration:none;letter-spacing:0.01em;box-shadow:0 6px 18px -6px rgba(0,0,0,0.4);transition:transform .15s ease,box-shadow .15s ease;}.cta-agency a.cta-btn:hover{transform:translateY(-2px);box-shadow:0 10px 24px -6px rgba(0,0,0,0.45);color:#111827 !important;}<\/style><div class=\"cta-badge\"><span>Spolupr\u00e1ce<\/span><\/div><p><strong>Chcete s n\u00e1mi vy\u0161k\u00e1lovat va\u0161e obraty a profitabilitu na 10+ mio\/m\u011bs.?<\/strong><\/p><p>Na\u0161e agentura za 12+ let v online marketingu vyd\u011blala klient\u016fm <b>p\u0159es 1 miliardu K\u010d ziskov\u011b<\/b>. <\/p><ul><li>Kampan\u011b od strategie po denn\u00ed optimalizaci, Meta, Google, Sklik, TikTok, LinkedIn i dal\u0161\u00ed<\/li><li>Kreativa, p\u0159ist\u00e1vac\u00ed str\u00e1nky i vyhodnocov\u00e1n\u00ed v jednom t\u00fdmu<\/li><li>90denn\u00ed pl\u00e1n, se kter\u00fdm zna\u010dky vid\u00ed n\u00e1r\u016fst tr\u017eeb<\/li><li>Jsme partnerem va\u0161eho byznysu, nikoliv jen klika\u010di reklam<\/li><\/ul><div class=\"cta-btn-row\"><a class=\"cta-btn\" href=\"https:\/\/cernovsky.notion.site\/marketingove-sluzby\" rel=\"noopener\" target=\"_blank\">Poj\u010fme spolupracovat \u2192<\/a><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00edm faktorem je pr\u00e1ce se st\u00e1vaj\u00edc\u00ed datab\u00e1z\u00ed. Akvizice nov\u00e9ho z\u00e1kazn\u00edka je v krizi drah\u00e1. Ale prodej st\u00e1vaj\u00edc\u00edmu? To je m\u00edsto, kde le\u017e\u00ed skute\u010dn\u00fd zisk. Rostouc\u00ed firmy dnes masivn\u011b investuj\u00ed do e-mail marketingu, reten\u010dn\u00edch strategi\u00ed a v\u011brnostn\u00edch program\u016f. <strong>Zisk se netvo\u0159\u00ed p\u0159i prvn\u00ed objedn\u00e1vce, ale p\u0159i t\u00e9 t\u0159et\u00ed a \u010dtvrt\u00e9.<\/strong><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Srovn\u00e1n\u00ed p\u0159\u00edstupu: Pora\u017een\u00ed vs. V\u00edt\u011bzov\u00e9 v krizi<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Oblast<\/th><th>Pora\u017een\u00ed (Stagnuj\u00edc\u00ed firmy)<\/th><th>V\u00edt\u011bzov\u00e9 (Rostouc\u00ed firmy)<\/th><\/tr><\/thead><tbody><tr><td><strong>Reakce na pokles<\/strong><\/td><td>\u0160krt\u00e1n\u00ed rozpo\u010dt\u016f a \u010dek\u00e1n\u00ed.<\/td><td>Hled\u00e1n\u00ed neefektivit a testov\u00e1n\u00ed nov\u00fdch cest.<\/td><\/tr><tr><td><strong>Marketing<\/strong><\/td><td>Vn\u00edmaj\u00ed ho jako n\u00e1klad, kter\u00fd je t\u0159eba osekat.<\/td><td>Vn\u00edmaj\u00ed ho jako n\u00e1stroj pro n\u00e1kup pod\u00edlu na trhu.<\/td><\/tr><tr><td><strong>Kreativa<\/strong><\/td><td>Pou\u017e\u00edvaj\u00ed st\u00e1le stejn\u00e9 bannery m\u011bs\u00edce v kuse.<\/td><td>Produkuj\u00ed des\u00edtky nov\u00fdch kreativ t\u00fddn\u011b.<\/td><\/tr><tr><td><strong>Data<\/strong><\/td><td>Sleduj\u00ed jen z\u00e1kladn\u00ed metriky (CPC, CTR).<\/td><td>Sleduj\u00ed P&amp;L, LTV, CAC a ziskovost na objedn\u00e1vku.<\/td><\/tr><tr><td><strong>Mindset<\/strong><\/td><td>\u201eTrh je \u0161patn\u00fd, lid\u00e9 nemaj\u00ed pen\u00edze.\u201c<\/td><td>\u201eTrh se zm\u011bnil, mus\u00edme zm\u011bnit p\u0159\u00edstup.\u201c<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">TABULKA: Jak usp\u011bt v krizi \u2013 rozd\u00edly v p\u0159\u00edstupu k byznysu b\u011bhem krize<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5 \u010cast\u00fdch chyb, kter\u00e9 v krizi pot\u00e1p\u011bj\u00ed slibn\u00e9 e-shopy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B\u011bhem sv\u00e9 12let\u00e9 praxe jsem vid\u011bl stovky firem, kter\u00e9 ud\u011blaly v krizov\u00fdch momentech fat\u00e1ln\u00ed chyby. \u010casto jsou tyto chyby vedeny strachem, nikoliv logikou. Pokud chcete v\u011bd\u011bt, <strong>jak usp\u011bt v krizi<\/strong>, mus\u00edte se t\u011bmto pastem vyhnout obloukem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prvn\u00ed chybou je <strong>ztr\u00e1ta kontroly nad \u010d\u00edsly.<\/strong> Majitel\u00e9 \u010dasto \u201ec\u00edt\u00ed\u201c, \u017ee se neda\u0159\u00ed, ale neum\u00ed p\u0159esn\u011b \u0159\u00edct, kter\u00e1 kampa\u0148 je ztr\u00e1tov\u00e1 a kter\u00e1 jen pot\u0159ebuje jinou kreativu. Druhou chybou je <strong>podce\u0148ov\u00e1n\u00ed landing page.<\/strong> M\u016f\u017eete m\u00edt skv\u011blou reklamu, ale pokud lidi pos\u00edl\u00e1te na nep\u0159ehledn\u00fd web, p\u00e1l\u00edte pen\u00edze. V krizi mus\u00ed b\u00fdt u\u017eivatelsk\u00e1 cesta (customer journey) naprosto hladk\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u0159et\u00ed, a mo\u017en\u00e1 nejbolestiv\u011bj\u0161\u00ed chybou, je <strong>p\u0159estat naslouchat trhu.<\/strong> Firmy se \u010dasto sna\u017e\u00ed \u201edotla\u010dit\u201c lidem produkt, o kter\u00fd v danou chv\u00edli nen\u00ed z\u00e1jem za danou cenu. V\u00edt\u011bzov\u00e9 jsou ti, kte\u0159\u00ed dok\u00e1\u017e\u00ed svou nab\u00eddku (offer) rychle upravit tak, aby odpov\u00eddala aktu\u00e1ln\u00ed n\u00e1lad\u011b ve spole\u010dnosti. <strong>Ne\u00fasp\u011bch nen\u00ed selh\u00e1n\u00edm trhu, ale neschopnost\u00ed adaptovat nab\u00eddku na popt\u00e1vku.<\/strong><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Budov\u00e1n\u00ed odoln\u00e9ho byznysu: Strategie pro dlouhodob\u00fd \u00fasp\u011bch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Podnik\u00e1n\u00ed nen\u00ed sprint, je to nekone\u010dn\u00e1 hra. <strong>Jak usp\u011bt v krizi<\/strong> nen\u00ed jen o tom p\u0159e\u017e\u00edt p\u0159\u00ed\u0161t\u00ed kvart\u00e1l, ale o tom postavit syst\u00e9m, kter\u00fd je \u201eantifragiln\u00ed\u201c \u2014 tedy syst\u00e9m, kter\u00fd z chaosu a stresu profituje. Odoln\u00fd byznys stoj\u00ed na diverzifikaci zdroj\u016f n\u00e1v\u0161t\u011bvnosti, siln\u00e9 zna\u010dce a p\u0159edev\u0161\u00edm na t\u00fdmu lid\u00ed (nebo partner\u016f), kte\u0159\u00ed v\u011bd\u00ed, co d\u011blaj\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Investice do vzd\u011bl\u00e1v\u00e1n\u00ed a spr\u00e1vn\u00fdch n\u00e1stroj\u016f se v krizi vrac\u00ed nejrychleji. Sv\u011bt online marketingu se m\u011bn\u00ed raketov\u00fdm tempem a to, co platilo v\u010dera, je dnes historie. Pou\u017e\u00edv\u00e1n\u00ed AI pro zefektivn\u011bn\u00ed proces\u016f, automatizace rutinn\u00edch \u00fakol\u016f a hlubok\u00e1 anal\u00fdza dat jsou standardy pro to, <strong>jak usp\u011bt v krizi<\/strong>. <strong>Technologie nen\u00ed nep\u0159\u00edtel, je to multiplik\u00e1tor va\u0161\u00ed snahy.<\/strong><\/p>\n\n\n\n<div class=\"cta-community\"><style>.cta-community{position:relative;background:#5B2A86;color:#ffffff;padding:clamp(32px,5vw,52px);border-radius:20px;margin:52px 0 40px;box-shadow:0 12px 32px -12px rgba(0,0,0,0.35);}.cta-community .cta-badge{position:absolute;top:-15px;right:26px;background:#FACC15;transform:skew(-21deg);padding:9px 20px;border-radius:6px;box-shadow:0 6px 14px -4px rgba(0,0,0,0.35);}.cta-community .cta-badge span{display:inline-block;transform:skew(21deg);color:#111827;font-size:12.5px;font-weight:800;letter-spacing:0.09em;text-transform:uppercase;line-height:1;}@media (max-width:600px){.cta-community .cta-badge{right:14px;}}.cta-community > *:first-child{margin-top:0 !important;}.cta-community > *:last-child{margin-bottom:0 !important;}.cta-community p{color:rgba(255,255,255,0.92);font-size:17px;line-height:1.65;margin:0 0 16px 0;max-width:64ch;}.cta-community .cta-eyebrow{display:inline-block;font-size:12px;font-weight:700;letter-spacing:0.1em;text-transform:uppercase;color:rgba(255,255,255,0.72);background:rgba(255,255,255,0.12);padding:6px 12px;border-radius:999px;margin:0 0 18px 0;line-height:1.3;}.cta-community p strong{display:block;color:#ffffff;font-size:clamp(24px,3.2vw,30px);font-weight:800;line-height:1.22;letter-spacing:-0.015em;margin:0 0 14px 0;}.cta-community ul{list-style:none;padding:0;margin:0 0 20px 0;}.cta-community ul li{position:relative;color:rgba(255,255,255,0.92);padding-left:30px;margin:0 0 10px 0;line-height:1.55;font-size:16.5px;}.cta-community ul li:last-child{margin-bottom:0;}.cta-community ul li::before{content:\"\u2713\";position:absolute;left:0;top:-1px;font-weight:800;color:#ffffff;background:rgba(255,255,255,0.16);width:20px;height:20px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:12px;}.cta-community .cta-proof{font-size:14px;font-style:italic;color:rgba(255,255,255,0.72);margin:18px 0 0 0;line-height:1.5;}.cta-community .cta-btn-row{margin-top:28px;}.cta-community a.cta-btn{display:inline-block;background:#ffffff;color:#111827 !important;font-size:17px;font-weight:700;line-height:1;padding:17px 34px;border-radius:999px;text-decoration:none;letter-spacing:0.01em;box-shadow:0 6px 18px -6px rgba(0,0,0,0.4);transition:transform .15s ease,box-shadow .15s ease;}.cta-community a.cta-btn:hover{transform:translateY(-2px);box-shadow:0 10px 24px -6px rgba(0,0,0,0.45);color:#111827 !important;}<\/style><div class=\"cta-badge\"><span>Komunita<\/span><\/div><p><strong>Online marketingov\u00e1 komunita<\/strong><\/p><p>M\u00edsto, kde sd\u00edl\u00edme <b> marketingov\u00e9 know-how z praxe.<\/b><\/p><ul><li>Co skute\u010dn\u011b funguje (a co naopak selhalo)<\/li><li>Marketingov\u00e9 novinky a tipy z praxe<\/li><li>Networking s aktivn\u00edmi marke\u0165\u00e1ky<\/li><\/ul><p class=\"cta-proof\">Na \u010dekac\u00ed listin\u011b je p\u0159es 400 lid\u00ed \u2014 spou\u0161t\u00edme u\u017e brzy.<\/p><div class=\"cta-btn-row\"><a class=\"cta-btn\" href=\"https:\/\/cernovsky.notion.site\/24e084e18bd881689f8df24c93e6b996\" rel=\"noopener\" target=\"_blank\">Zapsat se na waitlist \u2192<\/a><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Nezapom\u00ednejte, \u017ee \u00fasp\u011bch v marketingu je propojen\u00e1 n\u00e1doba. Va\u0161e nab\u00eddka, messaging, kreativa a landing page mus\u00ed hr\u00e1t v dokonal\u00e9 symfonii. Pokud jedna \u010d\u00e1st selh\u00e1v\u00e1, cel\u00fd syst\u00e9m se hrout\u00ed. Proto je d\u016fle\u017eit\u00e9 m\u00edt nad sebou n\u011bkoho, kdo m\u00e1 nadhled a dok\u00e1\u017ee identifikovat, kde je ten skute\u010dn\u00fd probl\u00e9m (bottleneck), m\u00edsto toho, aby jen slep\u011b m\u011bnil nastaven\u00ed kampan\u00ed. <strong>Jak usp\u011bt v krizi<\/strong> vy\u017eaduje tento komplexn\u00ed pohled.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ: \u010cast\u00e9 dotazy k t\u00e9matu jak usp\u011bt v krizi<\/h2>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Co m\u00e1m d\u011blat jako prvn\u00ed, kdy\u017e mi za\u010dnou klesat tr\u017eby?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Prvn\u00edm krokem je hloubkov\u00fd audit dat. Mus\u00edte zjistit, zda kles\u00e1 popt\u00e1vka po cel\u00e9m segmentu, nebo zda jen kles\u00e1 efektivita va\u0161ich reklamn\u00edch kan\u00e1l\u016f. Pokud kles\u00e1 efektivita, za\u010dn\u011bte okam\u017eit\u011b testovat nov\u00e9 kreativn\u00ed \u00fahly a revidujte svou nab\u00eddku (offer), aby byla pro z\u00e1kazn\u00edka v dan\u00e9 situaci neodolateln\u00e1. To je z\u00e1kladn\u00ed postup, <strong>jak usp\u011bt v krizi<\/strong>.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00e1 smysl v krizi investovat do brandu, nebo m\u00e1m \u0159e\u0161it jen v\u00fdkon?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ide\u00e1ln\u00ed je kombinace. \u010cist\u00fd v\u00fdkon bez brandu je z dlouhodob\u00e9ho hlediska drah\u00fd. Brand vytv\u00e1\u0159\u00ed d\u016fv\u011bru, kter\u00e1 v krizi rozhoduje o tom, zda z\u00e1kazn\u00edk nakoup\u00ed u v\u00e1s, nebo u konkurence. V krizov\u00e9m obdob\u00ed by se v\u0161ak brandov\u00e1 komunikace m\u011bla v\u00edce propojit s re\u00e1ln\u00fdmi p\u0159\u00ednosy a hodnotou, kterou z\u00e1kazn\u00edkovi p\u0159in\u00e1\u0161\u00edte.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Jak pozn\u00e1m, \u017ee je m\u016fj e-shop \u201ev krizi\u201c a nen\u00ed to jen sez\u00f3nn\u00ed v\u00fdkyv?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Krizi pozn\u00e1te podle toho, \u017ee se zhor\u0161uj\u00ed kl\u00ed\u010dov\u00e9 metriky (PNO, ROAS, konverzn\u00ed pom\u011br) v meziro\u010dn\u00edm srovn\u00e1n\u00ed po del\u0161\u00ed dobu (3+ m\u011bs\u00edce) a \u017e\u00e1dn\u00e9 b\u011b\u017en\u00e9 optimaliza\u010dn\u00ed kroky nezab\u00edraj\u00ed. V takov\u00e9m p\u0159\u00edpad\u011b je nutn\u00e9 prov\u00e9st radik\u00e1ln\u00ed zm\u011bnu strategie, pokud chcete v\u011bd\u011bt, <strong>jak usp\u011bt v krizi<\/strong>.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Kolik kreativ bych m\u011bl testovat, abych v krizi rostl?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V na\u0161ich \u00fasp\u011b\u0161n\u00fdch kampan\u00edch testujeme minim\u00e1ln\u011b 5\u201310 nov\u00fdch kreativ t\u00fddn\u011b pro men\u0161\u00ed firmy a des\u00edtky t\u00fddn\u011b pro ty velk\u00e9. <strong>Pravidlem je, \u017ee byste m\u011bli testovat tolik kreativ, dokud nenajdete ty, kter\u00e9 v\u00e1m zajist\u00ed po\u017eadovanou ziskovost.<\/strong> Pokud va\u0161e kampan\u011b stagnuj\u00ed, je to obvykle zn\u00e1mka \u201ekreativn\u00ed \u00fanavy\u201c publika.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Je AI \u0159e\u0161en\u00edm pro zefektivn\u011bn\u00ed marketingu v krizi?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI je extr\u00e9mn\u011b siln\u00fd n\u00e1stroj pro automatizaci tvorby obsahu, anal\u00fdzu dat a generov\u00e1n\u00ed hypot\u00e9z. Umo\u017e\u0148uje v\u00e1m d\u011blat v\u00edc pr\u00e1ce v m\u00e9n\u011b lidech a s men\u0161\u00edmi n\u00e1klady. AI ale nenahrad\u00ed strategick\u00e9 my\u0161len\u00ed a pochopen\u00ed psychologie va\u0161eho z\u00e1kazn\u00edka. Je to n\u00e1stroj, kter\u00fd ukazuje, <strong>jak usp\u011bt v krizi<\/strong> efektivn\u011bji.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Jak d\u016fle\u017eit\u00e1 je Lifetime Value (LTV) z\u00e1kazn\u00edka v dob\u011b recese?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">LTV je v krizi naprosto kritick\u00e1 metrika. Proto\u017ee akvizice nov\u00fdch z\u00e1kazn\u00edk\u016f b\u00fdv\u00e1 dra\u017e\u0161\u00ed, v\u00e1\u0161 zisk se generuje skrze opakovan\u00e9 n\u00e1kupy. Firmy s vysokou retenc\u00ed a silnou z\u00e1kladnou v\u011brn\u00fdch z\u00e1kazn\u00edk\u016f v\u011bd\u00ed l\u00e9pe, <strong>jak usp\u011bt v krizi<\/strong>, ne\u017e ty, kter\u00e9 mus\u00ed ka\u017ed\u00e9ho z\u00e1kazn\u00edka \u201ekupovat\u201c znovu a znovu.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Pro\u010d mi specialista \u0159\u00edk\u00e1, \u017ee trh kles\u00e1, kdy\u017e vy \u0159\u00edk\u00e1te, \u017ee se d\u00e1 r\u016fst?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u016f\u017ee to b\u00fdt pravda pro konkr\u00e9tn\u00ed \u00fazk\u00fd segment, ale \u010dast\u011bji je to pohodln\u00e1 v\u00fdmluva pro nedostate\u010dn\u00e9 v\u00fdsledky. <strong>V\u011bt\u0161ina trh\u016f je dostate\u010dn\u011b velk\u00e1 na to, aby \u0161ikovn\u00e1 firma mohla r\u016fst i v dob\u011b celkov\u00e9ho poklesu o jednotky procent.<\/strong> Pokud v\u00e1\u0161 specialista neust\u00e1le vin\u00ed trh, mo\u017en\u00e1 mu chyb\u00ed strategie, <strong>jak usp\u011bt v krizi<\/strong>.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00e1m rad\u011bji sn\u00ed\u017eit ceny, abych p\u0159il\u00e1kal v\u00edce lid\u00ed?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Slevov\u00e1 spir\u00e1la je cesta do pekel. M\u00edsto sni\u017eov\u00e1n\u00ed cen se rad\u011bji zam\u011b\u0159te na zvy\u0161ov\u00e1n\u00ed vn\u00edman\u00e9 hodnoty. P\u0159idejte bonusy, zlep\u0161ete slu\u017eby nebo l\u00e9pe komunikujte benefity. Sleva sice m\u016f\u017ee kr\u00e1tkodob\u011b zv\u00fd\u0161it obrat, ale dlouhodob\u011b ni\u010d\u00ed mar\u017ei a brand. C\u00edlem je b\u00fdt ziskov\u00fd, ne jen m\u00edt velk\u00fd obrat.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jak usp\u011bt v krizi<\/strong> nen\u00ed ot\u00e1zka magie, ale ot\u00e1zka discipl\u00edny, dat a spr\u00e1vn\u00e9ho mindsetu. Zat\u00edmco v\u011bt\u0161ina trhu se nech\u00e1 paralyzovat strachem a negativn\u00edmi zpr\u00e1vami z m\u00e9di\u00ed, vy m\u00e1te p\u0159\u00edle\u017eitost. Tato p\u0159\u00edle\u017eitost spo\u010d\u00edv\u00e1 v tom, \u017ee ud\u011bl\u00e1te to, co ostatn\u00ed odm\u00edtaj\u00ed: p\u0159ilo\u017e\u00edte pod kotel, za\u010dnete masivn\u011b testovat a budete d\u011blat kvalitn\u00ed, daty podlo\u017een\u00e1 rozhodnut\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z m\u00fdch zku\u0161enost\u00ed s klienty, kter\u00fdm jsme pomohli vyd\u011blat p\u0159es miliardu korun, vypl\u00fdv\u00e1 jeden jasn\u00fd z\u00e1v\u011br: <strong>Trh pat\u0159\u00ed t\u011bm, kte\u0159\u00ed se neboj\u00ed akce.<\/strong> Pokud v\u00e1\u0161 e-shop stagnuje, nehledejte chybu v ekonomice. Hledejte ji ve sv\u00fdch procesech, ve sv\u00fdch kreativ\u00e1ch a ve sv\u00e9 ochot\u011b zkou\u0161et nov\u00e9 v\u011bci, abyste zjistili, <strong>jak usp\u011bt v krizi<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podnik\u00e1n\u00ed v krizi je n\u00e1ro\u010dn\u00e9, bol\u00ed to a vy\u017eaduje to v\u00edc energie ne\u017e v dob\u00e1ch hojnosti. Ale pr\u00e1v\u011b tyhle t\u011b\u017ek\u00e9 \u010dasy definuj\u00ed budouc\u00ed l\u00eddry trhu. Bu\u010fte t\u00edm, kdo nasad\u00ed hlavu dol\u016f a odpracuje si sv\u016fj \u00fasp\u011bch, zat\u00edmco konkurence bude d\u00e1l nad\u00e1vat u kafe. Pamatujte, \u017ee cesta k ziskov\u00e9mu miliardov\u00e9mu byznysu vede p\u0159es tis\u00edce mal\u00fdch, spr\u00e1vn\u00fdch rozhodnut\u00ed a neust\u00e1l\u00e9 lad\u011bn\u00ed detail\u016f. Pokud to nevzd\u00e1te a budete postupovat syst\u00e9mov\u011b, v\u00fdsledky se dostav\u00ed. Nen\u00ed jin\u00e1 mo\u017enost.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cernovsky.cz\/pripadove-studie\">P\u0159\u00edpadov\u00e9 studie na\u0161\u00ed pr\u00e1ce najdete tady.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denn\u011b sd\u00edl\u00edme hodnotn\u00e9 marketingov\u00e9 tipy z praxe na na\u0161e s\u00edt\u011b: <a href=\"https:\/\/www.linkedin.com\/in\/tomascernovsky\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>, <a href=\"https:\/\/www.threads.net\/@tomascernovsky\" target=\"_blank\" rel=\"noopener\">Threads<\/a>, <a href=\"https:\/\/www.tiktok.com\/@tomascernovsky\" target=\"_blank\" rel=\"noopener\">TikTok<\/a>, <a href=\"https:\/\/www.facebook.com\/tomascernovskymarketing\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a href=\"https:\/\/x.com\/tomascernovsky\">X<\/a>, <a href=\"https:\/\/www.youtube.com\/@tomascernovskymarketing\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> a <a href=\"https:\/\/www.instagram.com\/tomascernovsky\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jo, a pokud nev\u00edte, kdo jsme, jak\u00e9 m\u00e1me v\u00fdsledky a co o n\u00e1s \u0159\u00edkaj\u00ed na\u0161i klienti, mrkn\u011bte <a href=\"https:\/\/www.cernovsky.cz\/o-nas\">tady<\/a> a <a href=\"https:\/\/www.cernovsky.cz\/reference\">tady<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cernovsky.cz\/sluzby\">Na\u0161e slu\u017eby najdete na str\u00e1nce specializace zde.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak zase n\u011bkdy p\u0159\u00ed\u0161t\u011b!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Z jist\u011bte, jak usp\u011bt v krizi a pro\u010d \u00fasp\u011b\u0161n\u00e9 firmy st\u00e1le rostou. Praktick\u00e9 tipy z praxe online market\u00e9ra, kter\u00fd pomohl klient\u016fm vyd\u011blat p\u0159es 1 miliardu korun.<\/p>\n","protected":false},"author":2,"featured_media":10554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_title":"Jak usp\u011bt v krizi: Pro\u010d n\u011bkter\u00e9 e-shopy \u2013 Tom\u00e1\u0161 \u010cernovsk\u00fd","rank_math_description":"Zjist\u011bte, jak usp\u011bt v krizi s e-shopem a pro\u010d \u00fasp\u011b\u0161n\u00e9 firmy st\u00e1le rostou. Praktick\u00e9 tipy z praxe online market\u00e9ra, kter\u00fd pomohl klient\u016fm vyd\u011blat p\u0159es 1 miliardu.","rank_math_focus_keyword":"Jak usp\u011bt v krizi","footnotes":""},"categories":[9],"tags":[8,207,145,166,209,208,158,151],"class_list":["post-10556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-e-commerce","tag-jak-uspet-v-krizi","tag-konverzni-pomer","tag-online-marketing","tag-rust-e-shopu","tag-strategie-podnikani","tag-testovani-kreativ","tag-vykonnostni-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/10556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=10556"}],"version-history":[{"count":2,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/10556\/revisions"}],"predecessor-version":[{"id":10619,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/10556\/revisions\/10619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/10554"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=10556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=10556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=10556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}