{"id":10221,"date":"2025-07-10T19:29:00","date_gmt":"2025-07-10T17:29:00","guid":{"rendered":"https:\/\/www.cernovsky.cz\/?p=10221"},"modified":"2025-07-10T17:49:33","modified_gmt":"2025-07-10T15:49:33","slug":"facebook-kampan-struktura","status":"publish","type":"post","link":"https:\/\/www.cernovsky.cz\/en\/marketing\/facebook-kampan-struktura\/","title":{"rendered":"Facebook kampa\u0148ov\u00e1 struktura, kter\u00e1 vyd\u011blala 650 000 K\u010d"},"content":{"rendered":"\n<p><em>Tento \u010dl\u00e1nek vznikl na z\u00e1klad\u011b YouTube videa na m\u00e9m <a href=\"https:\/\/www.youtube.com\/@cernovskycz\" data-type=\"link\" data-id=\"https:\/\/www.youtube.com\/@cernovskycz\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube kan\u00e1lu Cernovsky zde<\/a>. Jedn\u00e1 se o <strong>upraven\u00fd transkript videa<\/strong> a proto pokud v n\u011bm najdete n\u011bjakou nesrovnalost, gramatickou chybu, nebo nedota\u017eenou my\u0161lenku, doporu\u010duji zhl\u00e9dnout video.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"STRUKTURA Facebook KAMPAN\u00cd pro ESHOPY za 650 000 K\u010d | Cernovsky\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/vZ-zORFJMS4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pro\u010d pr\u00e1v\u011b&nbsp;Facebook kampa\u0148?<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\" data-type=\"post\" data-id=\"1912\">Facebook<\/a> (respektive Meta) je pro \u010desk\u00e9 e-shopy st\u00e1le jedn\u00edm z nejlevn\u011bj\u0161\u00edch zp\u016fsob\u016f, jak <strong>rychle<\/strong> a <strong>\u0161k\u00e1lovateln\u011b<\/strong> p\u0159iv\u00e9st relevantn\u00ed n\u00e1v\u0161t\u011bvnost. Na rozd\u00edl od <a href=\"https:\/\/www.cernovsky.cz\/marketing\/ppc-reklama\/\" data-type=\"post\" data-id=\"7574\">Googlu<\/a>, kde \u010dasto sout\u011b\u017e\u00edte v aukci jen cenou za klik, Facebook kampan\u011b s\u00e1z\u00ed na kombinaci:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Detailn\u00edho c\u00edlen\u00ed podle z\u00e1jm\u016f a chov\u00e1n\u00ed<\/strong><\/li>\n\n\n\n<li><strong>Algoritm\u016f strojov\u00e9ho u\u010den\u00ed<\/strong> a um\u011bl\u00e9 inteligence, kter\u00e9 se s ka\u017ed\u00fdm dal\u0161\u00edm n\u00e1kupem zlep\u0161uj\u00ed<\/li>\n\n\n\n<li><strong>Rychl\u00e9ho feedback loopu<\/strong>: data -&gt; optimalizace -&gt; lep\u0161\u00ed zobrazen\u00ed -&gt; prodej<\/li>\n<\/ul>\n\n\n\n<p>Pokud se v\u00e1m poda\u0159\u00ed sladit rozpo\u010det, kreativn\u00ed koncepty reklam a spr\u00e1vn\u00e9 m\u011b\u0159en\u00ed, Facebook kampa\u0148 dok\u00e1\u017ee za n\u011bkolik dn\u00ed uk\u00e1zat, co v sob\u011b <a href=\"https:\/\/www.cernovsky.cz\/weby-e-shopy\/kdyz-vytvarite-e-shop-jake-reseni-zvolit\/\" data-type=\"post\" data-id=\"824\">e-shop<\/a> skute\u010dn\u011b m\u00e1.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3 kampan\u011b, 4 sady: uk\u00e1zka nastaven\u00ed<\/strong><\/h2>\n\n\n\n<p>Tom\u00e1\u0161 \u010cernovsk\u00fd ve sv\u00e9m videu demonstruje, jak <strong>ze 66 000 K\u010d vznikl b\u011bhem 90 dn\u00ed obrat 650 796 K\u010d<\/strong> p\u0159i <strong>PNO 10,16 %<\/strong>. Kl\u00ed\u010dov\u00e9 body t\u00e9to <strong><a href=\"https:\/\/www.cernovsky.cz\/marketing\/facebook-reklama-jak-na-ni\/\" data-type=\"post\" data-id=\"1912\">Facebook kampan\u011b<\/a><\/strong> jsme sepsali n\u00ed\u017ee do tabulky pro va\u0161i p\u0159ehlednost:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Prvek<\/strong><\/th><th><strong>Nastaven\u00ed<\/strong><\/th><th><strong>D\u016fvod<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Po\u010det kampan\u00ed<\/td><td>3 aktivn\u00ed<\/td><td>Net\u0159\u00ed\u0161t\u00ed se data ani rozpo\u010det<\/td><\/tr><tr><td>Reklamn\u00ed sady<\/td><td>4 zapnut\u00e9 z celkov\u00fdch 8<\/td><td>Pouze v\u00fdkonn\u00e9 sady dost\u00e1vaj\u00ed spend<\/td><\/tr><tr><td>Kreativy<\/td><td>Katalog + statika<\/td><td>Minimum produk\u010dn\u00edch n\u00e1klad\u016f<\/td><\/tr><tr><td>Rozpo\u010det<\/td><td>CBO (budget na \u00farovni kampan\u011b)<\/td><td>Algoritmus alokuje pen\u00edze tam, kde to pad\u00e1<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Lekce:<\/strong> I mal\u00fd rozpo\u010det \u0161k\u00e1luje, pokud nenech\u00e1te Meta \u201erozdrobovat\u201c pen\u00edze mezi des\u00edtky kampan\u00ed a reklamn\u00edch sad<\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Z\u00e1klady \u00fasp\u011bchu: architektura \u00fa\u010dtu<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Jednoduch\u00e9 sch\u00e9ma<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reklamn\u00ed \u00fa\u010det Facebook\n<ul class=\"wp-block-list\">\n<li>Facebook kampa\u0148 #1 (catalogov\u00e1 akvizice)\n<ul class=\"wp-block-list\">\n<li>Ad set: Z\u00e1jmy<\/li>\n\n\n\n<li>Ad set: Lookalike<\/li>\n\n\n\n<li>Ad set: Advantage+ nebo Broad (18\u201365, \u010cR)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Facebook kampa\u0148 #2 (catalogov\u00fd remarketing)\n<ul class=\"wp-block-list\">\n<li>Ad set: N\u00e1v\u0161t\u011bvn\u00edci webu, zobrazen\u00ed produktu, vlo\u017een\u00ed do ko\u0161\u00edku, FB &amp; IG interakce, zhl\u00e9dnut\u00ed videa<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Facebook kampa\u0148 #3 (statika a video akvizice + RMKT)\n<ul class=\"wp-block-list\">\n<li>Ad set: Z\u00e1jmy<\/li>\n\n\n\n<li>Ad set: Lookalike<\/li>\n\n\n\n<li>Ad set: Advantage+ nebo Broad (18\u201365, \u010cR)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00e9n\u011b kampan\u00ed<\/strong> \u2192 rychlej\u0161\u00ed statistick\u00e1 v\u00fdznamnost p\u0159i sb\u011bru dat<\/li>\n\n\n\n<li><strong>CBO (Campaign Budget Optimization)<\/strong> \u2192 men\u0161\u00ed babysitting a manu\u00e1ln\u00ed p\u0159esouv\u00e1n\u00ed rozpo\u010dt\u016f<\/li>\n\n\n\n<li><strong>Ad set limit 2-3<\/strong> \u2192 algoritmus se u\u010d\u00ed na v\u011bt\u0161\u00edm objemu dat, u\u010d\u00ed se rychleji a vy m\u016f\u017eete d\u011blat rychlej\u0161\u00ed rozhodnut\u00ed<\/li>\n<\/ul>\n\n\n\n<p>Tato struktura se d\u00e1 roz\u0161i\u0159ovat, kdy\u017e budete m\u00edt vy\u0161\u0161\u00ed rozpo\u010dty, ale v\u017edy za\u010dn\u011bte minimalisticky.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V\u00fdb\u011br spr\u00e1vn\u00e9ho c\u00edle a optimaliza\u010dn\u00edho okna<\/strong><\/h2>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Objective \u201eSales\u201c \u2192 Conversion Location: Website<\/strong><\/li>\n\n\n\n<li><strong>Conversion Event:<\/strong> Purchase (ne &#8220;AddToCart&#8221; ani &#8220;ViewContent&#8221;\u2013 chcete tvrd\u00e1 data a prodeje)<\/li>\n\n\n\n<li><strong>Attribution setting:<\/strong> podle d\u00e9lky n\u00e1kupn\u00edho cyklu va\u0161ich produkt\u016f<\/li>\n<\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Tip:<\/strong> Facebook kampa\u0148 s mal\u00fdm spendem \u010dasto bojuje o dostatek konverz\u00ed. V takov\u00e9m p\u0159\u00edpad\u011b se vyplat\u00ed <strong>z\u00fa\u017eit katalog<\/strong> jen na bestsellery, aby ud\u00e1losti padaly \u010dast\u011bji.<\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kreativy, kter\u00e9 prod\u00e1vaj\u00ed i bez videa<\/strong><\/h2>\n\n\n\n<p>Ne ka\u017ed\u00fd e-shop m\u00e1 mo\u017enost to\u010dit kvalitn\u00ed video. V tomto p\u0159\u00edpad\u011b:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Carousely<\/strong> s nejprod\u00e1van\u011bj\u0161\u00edmi produkty<\/li>\n\n\n\n<li><strong>Dynamick\u00e9 product ads (DPA)<\/strong> \u2013 ka\u017ed\u00fd u\u017eivatel vid\u00ed to, co si prohl\u00ed\u017eel<\/li>\n\n\n\n<li><strong>Statick\u00e9 bannery<\/strong> s value proposition:\n<ul class=\"wp-block-list\">\n<li>\u201eDoprava zdarma nad 999 K\u010d\u201c<\/li>\n\n\n\n<li>\u201e30 dn\u00ed na vr\u00e1cen\u00ed pen\u011bz\u201c<\/li>\n\n\n\n<li>\u201e\u010ce\u0161i doporu\u010duj\u00ed: 4,9 \u2606 na Heur\u00e9ce\u201c<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Kreativn\u00ed kostru m\u011b\u0148te jednou \/ dvakr\u00e1t t\u00fddn\u011b, copy (titulek + primary text) klidn\u011b testujte \u010dast\u011bji.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Katalogov\u00e9 reklamy vs. statick\u00e9 bannery<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Krit\u00e9rium<\/strong><\/th><th><strong>Katalogov\u00e1 reklama<\/strong><\/th><th><strong>Statick\u00fd banner<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Produk\u010dn\u00ed n\u00e1klady<\/td><td><strong>0<\/strong> (napojen\u00ed feedu)<\/td><td>Grafick\u00e9 studio \/ Grafik \/ Canva \/ AI<\/td><\/tr><tr><td>Personalizace c\u00edlen\u00ed<\/td><td>Vysok\u00e1 (u\u017eivatelsk\u00e9 chov\u00e1n\u00ed)<\/td><td>Vysok\u00e1 (kreativa je nov\u00e9 c\u00edlen\u00ed)<\/td><\/tr><tr><td>CTR<\/td><td>Typicky 0,8 \u2013 2,5 %<\/td><td>0,5 \u2013 3,7 %<\/td><\/tr><tr><td>Vhodn\u00e9 pro<\/td><td>Remarketing &amp; akvizice<\/td><td>Akvizice<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Z\u00e1v\u011br:<\/strong> Pro za\u010d\u00e1tek spol\u00e9hejte na <strong>katalogov\u00e9 reklamy<\/strong> a statiku pou\u017e\u00edvejte k podpo\u0159e sez\u00f3nn\u00edch pob\u00eddek.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Rozpo\u010dtov\u00e1 strategie: m\u00e9n\u011b kampan\u00ed, v\u00edce dat<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201eP\u011bt kampan\u00ed po stovce denn\u011b? Uvid\u00edte v\u00fdsledky \u0161ne\u010d\u00edm tempem.\u201c \u2013 \u010cernovsk\u00fd, 07:26<\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Minimum<\/strong>: 200 K\u010d\/den na jednu facebook kampa\u0148<\/li>\n\n\n\n<li><strong>Optim\u00e1ln\u00ed<\/strong>: 3 \u00d7 500 K\u010d \u2192 1500 K\u010d\/den \u2192 45 000 K\u010d\/m\u011bs\u00edc<\/li>\n\n\n\n<li><strong>Pravidlo 3 \u00d7 ROAS<\/strong>: Pokud ROAS \u2265 3 sedm dn\u00ed po sob\u011b, zvedn\u011bte rozpo\u010det o 5-25 %<\/li>\n\n\n\n<li><strong>Scaling cap<\/strong>: nezvy\u0161ujte o v\u00edce ne\u017e 30 % denn\u011b, nemus\u00ed to d\u011blat dob\u0159e algoritmu<\/li>\n<\/ul>\n\n\n\n<p><strong>Praktick\u00fd v\u00fdpo\u010det<\/strong><\/p>\n\n\n\n<p>P\u0159edpoklad: pr\u016fm\u011brn\u00e1 <strong>cena za n\u00e1kup 332 K\u010d<\/strong> (viz video)<\/p>\n\n\n\n<p>Denn\u00ed rozpo\u010det 500 K\u010d \u2192 ~1,5 n\u00e1kupu denn\u011b<\/p>\n\n\n\n<p>Za t\u00fdden \u2192 10 n\u00e1kup\u016f \u2192 Meta m\u00e1 dost dat pro daleko lep\u0161\u00ed bid<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>M\u011b\u0159te chyt\u0159e: PNO, ROAS a dal\u0161\u00ed KPI<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>KPI<\/strong><\/th><th><strong>Jak se po\u010d\u00edt\u00e1<\/strong><\/th><th><strong>C\u00edlov\u00e1 hodnota<\/strong><\/th><\/tr><\/thead><tbody><tr><td>PNO (pod\u00edl n\u00e1klad\u016f na obratu)<\/td><td>(Spend \/ Revenue) \u00d7 100 %<\/td><td>\u2264 50 % z\u00e1le\u017e\u00ed na mar\u017ei<\/td><\/tr><tr><td>ROAS<\/td><td>Revenue \/ Spend<\/td><td>\u2265 2 z\u00e1le\u017e\u00ed na mar\u017ei<\/td><\/tr><tr><td>CTR<\/td><td>Clicks \/ Impressions<\/td><td>\u2265 1 %<\/td><\/tr><tr><td>CPM<\/td><td>Spend \/ 1000 Impr.<\/td><td>&lt; 250 K\u010d (CZ trh), ale m\u016f\u017ee b\u00fdt v\u00edce ve specifick\u00fdch p\u0159\u00edkladech<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Sledujte <strong>PNO<\/strong> v Google Analytics i Facebook Ads Manageru; rozd\u00edl vysv\u011btluje atribu\u010dn\u00ed okna.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nej\u010dast\u011bj\u0161\u00ed chyby a jak se jim vyhnout<\/strong><\/h2>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Duplikace cel\u00e9 kampan\u011b kv\u016fli nov\u00e9 reklam\u011b<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u0158e\u0161en\u00ed: duplikujte <em>jen<\/em> reklamu v r\u00e1mci st\u00e1vaj\u00edc\u00ed sady.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u201eAlways on\u201c remarketing 365 dn\u00ed<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u0158e\u0161en\u00ed: rozd\u011blte remarketing na 1\u201314, 15\u201330, 31\u2013180 dn\u00ed.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Spou\u0161t\u011bn\u00ed s rozpo\u010dtem 25 K\u010d\/den<\/strong>\n<ul class=\"wp-block-list\">\n<li>Minim\u00e1ln\u011b 5\u00d7 va\u0161e pr\u016fm\u011brn\u00e1 CPA na den.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Slep\u00e1 v\u00edra ve frekvenci<\/strong>\n<ul class=\"wp-block-list\">\n<li>Frekvence 2,5 u remarketingu nevad\u00ed, pokud ROAS dr\u017e\u00ed.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Nulov\u00e1 exkluze publika<\/strong>\n<ul class=\"wp-block-list\">\n<li>Vylu\u010dujte remarketing z akvizi\u010dn\u00edch sad, aby nedoch\u00e1zelo k p\u0159ekryvu.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Zrychlete u\u010den\u00ed: 48hodinov\u00e1 smy\u010dka<\/strong><\/h2>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Den 0 \u2013 Nasazen\u00ed<\/strong>: strategie, taktika, struktura, nahrajte kreativy, zkontrolujte pixel, konverze.<\/li>\n\n\n\n<li><strong>Den 1 \u2013 Kontrola brzk\u00fdch sign\u00e1l\u016f<\/strong>: zobrazen\u00ed, kliky a u\u017e mo\u017en\u00e1 n\u011bjak\u00e9 konverze.<\/li>\n\n\n\n<li><strong>Den 3 \u2013 Prvn\u00ed rozhodnut\u00ed<\/strong>: CTR \u2265 1 %? Pokud ne, nahra\u010fte kreativy, upravte c\u00edlovku. CPA vysok\u00e9? Z\u00e1le\u017e\u00ed na hodnot\u011b, ale tady se u\u017e mohou d\u011blat prvn\u00ed zm\u011bny. Nemus\u00ed. Z\u00e1le\u017e\u00ed na situaci.<\/li>\n\n\n\n<li><strong>Den 6 \u2013 CPA anal\u00fdza<\/strong>: CPA \u2264 c\u00edlov\u00e1 hodnota CPA \/ PNO? \u0160k\u00e1lujte.<\/li>\n\n\n\n<li><strong>Den 8 \u2013 P\u0159esunut\u00ed winning creative do broad publika<\/strong> a p\u0159id\u00e1n\u00ed nov\u00fdch reklam.<\/li>\n<\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Kl\u00ed\u010d k rychlosti<\/strong> je ochota <em>utratit dost<\/em> na sb\u011br dat. Kdo \u0161et\u0159\u00ed, prodlu\u017euje u\u010den\u00ed, sb\u00edr\u00e1 m\u00e1lo dat a cel\u00fd cyklus se protahuje<\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0160k\u00e1lov\u00e1n\u00ed: kdy p\u0159idat pen\u00edze a kdy rad\u011bji ne<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>P\u0159idejte rozpo\u010det, kdy\u017e:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ROAS \/ PNO kampan\u011b dr\u017e\u00ed nad c\u00edlovou hladinou za posledn\u00ed 3 dny.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Rad\u011bji po\u010dkejte, kdy\u017e:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ROAS \/ PNO kampan\u011b NEdr\u017e\u00ed nad c\u00edlovou hladinou za posledn\u00ed 3 dny.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Checklist pro va\u0161i&nbsp;<\/strong>F<strong>acebook kampa\u0148<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00e1te <strong>max. 3 kampan\u011b<\/strong>?<\/li>\n\n\n\n<li>Je <strong>CBO<\/strong> zapnut\u00e9?<\/li>\n\n\n\n<li>Optimalizujete na <strong>Purchase<\/strong>?<\/li>\n\n\n\n<li>B\u011b\u017e\u00ed <strong>katalogov\u00e1 reklama<\/strong>?<\/li>\n\n\n\n<li>Denn\u00ed rozpo\u010det = \u2265 5 \u00d7 CPA?<\/li>\n\n\n\n<li>Exkluze 0\u20137 dn\u00ed v akvizici?<\/li>\n\n\n\n<li>Frekvence remarketingu &lt; 5?<\/li>\n\n\n\n<li>Nov\u00e9 kreativy ka\u017ed\u00fdch <strong>3-7 dn\u00ed<\/strong>?<\/li>\n\n\n\n<li>Po 3 dnech hodnot\u00edte <strong>PNO<\/strong> i <strong>ROAS<\/strong>?<\/li>\n<\/ul>\n\n\n\n<p>Pokud jste aspo\u0148 7 \u00d7 ano, jste na dobr\u00e9 cest\u011b.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Z\u00e1v\u011br: Dal\u0161\u00ed kroky a inspirace<\/strong><\/h2>\n\n\n\n<p>Spr\u00e1vn\u011b postaven\u00e1 <strong>Facebook kampa\u0148<\/strong> nen\u00ed raketov\u00e1 v\u011bda, ale vy\u017eaduje discipl\u00ednu:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Minimalistick\u00e1 architektura<\/strong> \u2013 m\u00e9n\u011b je v\u00edce.<\/li>\n\n\n\n<li><strong>Dostate\u010dn\u00fd rozpo\u010det<\/strong> \u2013 bez dat nen\u00ed optimalizace.<\/li>\n\n\n\n<li><strong>Kontinu\u00e1ln\u00ed kreativn\u00ed refresh<\/strong> \u2013 algoritmus miluje nov\u00e9 podklady a lid\u00e9 tak\u00e9.<\/li>\n\n\n\n<li><strong>Pravideln\u00e1 anal\u00fdza metrik<\/strong> \u2013 PNO a ROAS nad v\u0161\u00edm.<\/li>\n<\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<\/blockquote>\n\n\n\n<p>Pokud pl\u00e1nujete roz\u0161\u00ed\u0159it strategii o <a href=\"https:\/\/www.cernovsky.cz\/marketing\/instagram-reels\/\" data-type=\"post\" data-id=\"1994\">Instagram Reels<\/a> nebo <a href=\"https:\/\/www.cernovsky.cz\/marketing\/tiktok-reklama\/\" data-type=\"post\" data-id=\"2243\">TikTok Ads<\/a>, dr\u017ete se stejn\u00e9ho principu: jedna siln\u00e1 kampa\u0148, rychl\u00fd sb\u011br dat, neust\u00e1l\u00e9 u\u010den\u00ed.<\/p>\n\n\n\n<p><strong>P\u0159ejete si pomoci s implementac\u00ed nebo auditem va\u0161\u00ed Facebook kampan\u011b?<\/strong> Napi\u0161te mi a spole\u010dn\u011b najdeme zp\u016fsoby, jak \u0161k\u00e1lovat v\u00e1\u0161 e-shop skrze online marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jak postavit Facebook kampa\u0148 strukturu, kter\u00e1 z 66 000 K\u010d vyrob\u00ed 650 000 K\u010d? Praktick\u00fd n\u00e1vod: struktura, rozpo\u010dty, katalogov\u00e9 reklamy a optimalizace krok za &#8230;<\/p>\n","protected":false},"author":2,"featured_media":10233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_focus_keyword":"facebook kampa\u0148","footnotes":""},"categories":[9],"tags":[19,121,37,7,11],"class_list":["post-10221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-facebook","tag-facebook-reklama","tag-marketing","tag-reklama","tag-socialni-site"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/10221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/comments?post=10221"}],"version-history":[{"count":3,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/10221\/revisions"}],"predecessor-version":[{"id":10237,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/posts\/10221\/revisions\/10237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media\/10233"}],"wp:attachment":[{"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/media?parent=10221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/categories?post=10221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cernovsky.cz\/en\/wp-json\/wp\/v2\/tags?post=10221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}